The Katie Lance Podcast

Want to know how to add a white outline around yourself in Canva? In this quick Canva tutorial, I'm sharing one of my favorite Canva hacks for creating eye-catching YouTube thumbnails, Instagram graphics, and social media content!

I use this simple photo outline effect all the time to make my photos stand out. The best part? It's easy to do, even if you're not a graphic designer!

Here's what you'll learn:

- How to remove the background from a photo in Canva
- Where to find the Outline effect under Shadows
- How to adjust the thickness and color of your outline
- Why I love using a white outline on my photos
- How to use this trick for YouTube thumbnails and social media graphics
- Simple ways to make your Canva designs pop!

Note: The Background Remover feature demonstrated in this tutorial requires Canva Pro.

Whether you're a real estate agent, small business owner, content creator, or just looking to improve your Canva skills, this is a simple trick you'll want to save!

💬 Let's chat! Did you already know about this Canva hack? Let me know in the comments! And if you'd like more Canva tutorials, tell me what you'd love to learn next.

🎓 JOIN THE #GETSOCIALSMART ACADEMY

Looking for more Canva tips, social media training, video marketing strategies, and practical AI tools? Join our #GetSocialSmart Academy!

We offer weekly training, live classes, helpful resources, and an amazing community to help you work smarter with your marketing.

https://katielance.com/academy

📲 LET'S CONNECT!

Instagram: https://www.instagram.com/katielance/

Facebook: https://www.facebook.com/katielanceconsulting/

LinkedIn: https://www.linkedin.com/in/katielance/

YouTube: https://www.youtube.com/katieLance

TikTok: https://www.tiktok.com/@katie_lance

✨ ADDITIONAL RESOURCES:

Website: https://katielance.com/
#GetSocialSmart Academy: https://katielance.com/academy
Free content grid: https://www.katielance.com/contentgrid
Book me to speak at your event: https://www.katielance.com/speaking
My digital shop: https://www.katielance.com/digital-shop

00:00 Canva Outline Intro
00:11 Thumbnail Example
00:18 Create New Design
00:31 Upload And Remove BG
00:51 Add Outline Effect
01:09 Add Background Color
01:43 Customize And Add Elements
01:58 YouTube Thumbnail Examples
02:10 Why Face Thumbnails Work
02:23 Wrap Up And Academy Invite

WATCH THIS NEXT:

Instagram Hack for Realtors: Add Event Reminders to Your Posts: https://youtu.be/4dDihx05QSo

Social Media for Realtors: What's Actually Working Right Now https://www.youtube.com/watch?v=0AIZB--Czzw&t=101s

5 Easy Instagram Reel Ideas for Real Estate Agents (Using Google) https://www.youtube.com/watch?v=am6PPoJpenQ&t=10s

**#canva #canvatutorial #canvahacks #getsocialsmart #socialmediatips**

Did you know you can add an event date and time directly to your Instagram posts? 📅 This little-known Instagram feature is perfect for Realtors who want to promote open houses, community events, client appreciation parties, and more!

In this video, I'm sharing a simple Instagram hack that allows you to add a reminder to your Instagram carousel posts or single-image posts. It's a great way to highlight an upcoming event without creating extra content.

If you're a real estate agent looking for easy Instagram tips to help you market your business and connect with your community, you'll love this one!

Here's what you'll learn:
- How to find the Add Reminder feature on Instagram
- How to add an event name, date, and time to your Instagram posts
- Where your event reminder appears on Instagram
- How event reminders work when you share posts to Stories
- Creative ways Realtors can use this feature for open houses, client events, and community activities
- Why this is a great Instagram marketing tip for time-sensitive content

A few ideas for Realtors:

🏡 Open houses
📅 Community events
🎉 Client appreciation parties
❤️ Local charity events
🏘️ Neighborhood garage sales
💻 Educational workshops and webinars

BONUS TIP: This feature isn't just for carousel posts! You may also see the option when creating a single-image post.

Keep in mind that Instagram features and availability can vary by account, device, and app version.

💬 LET'S CHAT!

Did you know about this Instagram feature? Let me know in the comments!

And if you found this helpful, save this video and share it with a Realtor friend who could use this tip.

Want to learn more about creating Instagram carousel posts? I recently taught an in-depth 90-minute Instagram Carousels Made Simple class!

It's included in the #GetSocialSmart Academy membership, or you can purchase the class separately here: https://www.katielance.com/offers/m2vV2uMA/checkout

WATCH THIS NEXT:
Social Media for Realtors: What's Actually Working Right Now https://www.youtube.com/watch?v=0AIZB--Czzw&t=101s

5 Easy Instagram Reel Ideas for Real Estate Agents (Using Google) https://www.youtube.com/watch?v=am6PPoJpenQ&t=10s

Canva Hack: Mix Photos & Videos in Instagram Carousels! https://www.youtube.com/watch?v=4K_NGvBDUME

ADDITIONAL RESOURCES:
🎓 Join the #GetSocialSmart Academy:
https://www.katielance.com/academy/

📅 Free Content Grid for Realtors:
https://www.katielance.com/contentgrid

🎤 Book Katie to Speak:
https://www.katielance.com/speaking/

📅 Instagram Carousel Class:
https://www.katielance.com/offers/m2vV2uMA/checkout

LET'S CONNECT:
Follow me for practical social media, video marketing, and AI tips for Realtors!

📸 Instagram: https://www.instagram.com/katielance/

👍 Facebook: https://www.facebook.com/katielanceconsulting/

💼 LinkedIn: https://www.linkedin.com/in/katielance/

▶️ YouTube: https://www.youtube.com/katieLance

🎵 TikTok: https://www.tiktok.com/@katie_lance

00:00 Instagram Reminder Button
00:18 Where to Find It
00:34 Create the Event Reminder
00:51 How It Displays
01:10 Best Use Cases
01:22 Device Notes and Eligibility
01:40 Call to Action and Sharing
01:48 More Carousel Training
02:01 Wrap Up and Goodbye

What is actually working on social media for real estate agents right now? 🏡

In this conversation with Creig Northrop at the Northrop Realty Top 20 Retreat, I'm sharing some of my favorite practical social media strategies to help Realtors build trust, stay top of mind, and grow their businesses without feeling overwhelmed!

After 20 years in the real estate industry, one thing I know for sure is that social media isn't about going viral or being everywhere. It's about showing up consistently, building relationships, and being YOU!

We talk about everything from Instagram and LinkedIn to AI, video marketing, and why meaningful engagement matters more than ever.

Here's what you'll learn:

✅ Why authenticity is your biggest advantage in a world of AI

✅ Why consistency matters more than going viral

✅ How to stop overthinking social media and start showing up

✅ Why every Realtor should be creating video content at least once a week

✅ How to choose the right social media platforms for your real estate business

✅ How to use AI without losing your personality

✅ My simple Focus Five strategy to build relationships in just five minutes a day

✅ Why taking online relationships offline is so important

One of my favorite reminders? Done is better than perfect!

You don't need to be a full-time content creator to be successful in real estate. You just need a simple, sustainable plan that works for YOU.

💬 LET'S CHAT!

What's your biggest challenge with social media right now? Is it consistency, video, finding content ideas, or knowing where to spend your time?

Let me know in the comments!

And if you found this conversation helpful, please give it a thumbs up, subscribe, and share it with another real estate professional.

📚 ADDITIONAL RESOURCES

🎓 Join the #GetSocialSmart Academy:
www.katielance.com/academy

📅 Free Content Grid:
www.katielance.com/contentgrid

🎤 Book Katie to Speak:
www.katielance.com/speaking

🌐 Visit Katie Lance Consulting:
www.katielance.com

📲 LET'S CONNECT!

Instagram: @katielance
Facebook: Katie Lance Consulting
LinkedIn: Katie Lance
YouTube: Katie Lance
TikTok: @katie_lance

00:00 Welcome to Top 20 Retreat
00:47 Meet Katie Lance
01:20 Inman and Social Evolution
02:19 Show Up Authentically Online
03:06 Building Trust Before Calls
04:27 Stay Top of Mind in Sphere
06:15 Beat Overthinking and Post
08:03 Why Consistency Wins
09:50 Weekly Video Content Basics
11:12 Pick Platforms and Start LinkedIn
14:37 Share Your Journey
14:50 Repurpose Across Platforms
15:10 Facebook Groups Strategy
15:26 Soul Sells Branding
15:52 Why Agents Hesitate
17:25 Be Yourself On Video
18:48 Keeping Identity With AI
19:59 Focus Five Weekly Plan
21:20 Meaningful Comments Matter
23:47 Algorithm Reciprocity Explained
26:05 Five Minute Engagement Routine
26:50 Final Takeaways

#getsocialsmart #realestatemarketing #socialmediaforrealtors #realtormarketing #realestatesocialmedia

Struggling with what to post on Instagram as a real estate agent? 🏡 In this video, I'm sharing one of my favorite ways to come up with 4–5 Instagram Reel ideas in just five minutes using Google, local community events, and the Instagram green screen feature!

If you're a Realtor looking for easy Instagram content ideas, this simple strategy will help you create engaging, hyperlocal videos without spending hours brainstorming, filming, or editing.

Here's the secret: You don't have to create everything from scratch!

Google is one of the best free tools for finding local content ideas that your audience will actually care about.

In this video, I'll show you how to:

✅ Find local events, restaurants, farmers markets, and community happenings using Google

✅ Turn Google search results and local articles into Instagram Reel ideas

✅ Use Instagram's green screen feature to create quick, engaging videos

✅ Create Reels using Instagram, Edits, or CapCut

✅ Add your personality, opinions, and local expertise to your content

✅ Batch 4–5 Instagram Reels quickly, even when you're short on time

✅ Create hyperlocal content that helps you connect with potential buyers and sellers

My biggest tip? Don't just share information – share YOUR perspective!

Your audience can Google upcoming events themselves. What they can't Google is your personal experience, your favorite things about living in your community, or your unique perspective as a local real estate expert.

That's what makes your content stand out!

Whether you're a new real estate agent or an experienced Realtor looking for fresh social media ideas, this is a simple strategy you can start using today.

💡 Want more Instagram Reels strategies for real estate?

Inside the #GetSocialSmart Academy, we help real estate professionals simplify social media, create better content, and build relationships that lead to business.

🏡 Join the #GetSocialSmart Academy:
https://www.katielance.com/academy

LET'S CONNECT!

I'm Katie Lance, social media strategist, keynote speaker, author, and founder of the #GetSocialSmart Academy. I help real estate agents and brokers get smarter about social media, video marketing, and AI.

👍 If you found this helpful, give this video a thumbs up, subscribe for more real estate social media tips, and leave a comment below!

Have you ever used Google's search results to create Instagram Reels? I'd love to hear!

📲 LET'S CONNECT!

Follow me for more social media tips, video marketing strategies, and practical ideas for real estate professionals!

Instagram: https://www.instagram.com/katielance/
Facebook: https://www.facebook.com/katielanceconsulting/
LinkedIn: https://www.linkedin.com/in/katielance/
YouTube: https://www.youtube.com/katielance
TikTok: https://www.tiktok.com/@katie_lance

🔗 ADDITIONAL RESOURCES

🏡 #GetSocialSmart Academy – Join our community for social media training, coaching, and support!
https://www.katielance.com/academy

💻 Katie Lance Website – Explore free resources, social media tips, and more!
https://www.katielance.com

🎤 Book Katie to Speak – Looking for a keynote speaker or social media trainer for your next event?
https://www.katielance.com/speaking

📝 Free Content Grid – Get organized and simplify your social media content planning!
https://www.katielance.com/contentgrid

00:00 Five Minute Content Hack
00:06 Find Local Events Fast
00:24 Greenscreen Screenshot Setup
00:36 Add Your Own Take
00:56 Mine Google For More Ideas
01:27 Record Batch Reels Anywhere
01:41 Make It Helpful And Personal
02:05 Wrap Up And Next Steps

#realestatemarketing #instagramreels #realtortips

Want to create more engaging Instagram carousel posts? In this Canva tutorial, I'm sharing a simple hack to combine photos AND videos into one Instagram carousel design!

This is one of my favorite Canva tips for real estate agents, especially if you're creating listing posts, open house promotions, neighborhood highlights, or educational content.

In this video, I'll walk you through how to:

✅ Start with a blank Instagram 4:5 design in Canva

✅ Use Canva frames to create a simple photo and video grid

✅ Mix still photos and video clips in the same design

✅ Duplicate pages to create multiple carousel slides

✅ Download your pages separately for Instagram

✅ Repurpose existing B-roll and listing videos into fresh content

The best part? You don't need a fancy Canva template! I'm showing you how to create this from scratch using Canva's frames.

I recently shared this tip during my 90-minute Instagram Carousel Posts Made Simple class for real estate agents, and it was a big hit!

Want to learn more about Instagram carousels?

I recently taught an in-depth 90-minute class specifically for real estate agents on how to create better Instagram carousel posts, including design tips, content ideas, and practical Canva tutorials.

👉 Get the class here: https://www.katielance.com/resource_redirect/offers/m2vV2uMA

Already a #GetSocialSmart Academy member? This training is included in your membership!

👉 Learn more about the Academy: https://www.katielance.com/academy

LET'S CONNECT!
I'm Katie Lance, CEO and Co-Founder of Katie Lance Consulting and the #GetSocialSmart Academy. I help real estate agents and brokers get smarter about social media, video marketing, content creation, and AI without spending hours online.

Subscribe for practical tips on Instagram, Canva, Reels, content planning, and social media marketing for real estate!

Instagram: https://www.instagram.com/katielance/
Facebook: https://www.facebook.com/katielanceconsulting/
LinkedIn: https://www.linkedin.com/in/katielance/
YouTube: https://www.youtube.com/@KatieLance
TikTok: https://www.tiktok.com/@katie_lance

Question for you: Have you tried mixing photos and videos in your Instagram carousels? Let me know in the comments! And would you like more Canva tips?

ADDITIONAL RESOURCES:
🎓 #GetSocialSmart Academy
https://www.katielance.com/academy

📅 FREE Content Grid
https://www.katielance.com/contentgrid

🎤 Book Katie to Speak
https://www.katielance.com/speaking

❤️ Instagram Carousel class: https://www.katielance.com/resource_redirect/offers/m2vV2uMA

VIDEOS TO WATCH NEXT:
🔗 Write Your Email Newsletter BEFORE Using AI! (Real Estate Marketing Tip): https://youtu.be/3IhauCOYfT8

🔗 Low Reel Views Don’t Mean It Flopped | Focus on the Right Audience: https://www.youtube.com/watch?v=zIw6p8GuEJA

🔗 Post Faster on Instagram Using iPhone Albums (Carousels & Reels Workflow): https://www.youtube.com/watch?v=SWx56bHIUAc&t=39s

00:00 Carousel Hack Intro
00:35 Set Up Canva Post
00:43 Build Grid Frames
01:06 Add Photos And Videos
01:58 Duplicate For More Slides
02:35 Download Slides Separately
02:57 Wrap Up And More Tips
03:35 Class Plug And Farewell

#canvatips #instagramcarousels #realestatemarketing #canvatutorial #getsocialsmart

What does it really take to build an authentic social media presence as a real estate agent? And how can you stand out without trying to be perfect or looking like every other agent online?

In this episode of the #GetSocialSmart Academy Spotlight Series, Katie Lance sits down with Krista Simonson, CEO of The Simonson Team with RE/MAX Professionals in the South Denver area, to talk about building community, embracing authentic marketing, and why "done is better than perfect" is one of the most powerful lessons in social media.

Krista joined the #GetSocialSmart Academy in 2020 and shares how six years of learning, taking action, and showing up consistently have helped her simplify social media, embrace her personality, and build meaningful relationships.

At 57, Krista has even been called an influencer in her community – without trying to be someone she's not!

In this conversation, we discuss:
- Why authentic social media marketing matters more than ever for real estate agents
- How the "done is better than perfect" mindset helps overcome overthinking
- Why personalized content stands out more than canned marketing
- How to build relationships through Facebook groups, Instagram, and community engagement
- Why you don't have to be a technology expert to succeed with social media
- How small, consistent actions can create meaningful results
- Why taking online relationships offline is essential in real estate
- How the #GetSocialSmart Academy helps agents learn practical social media strategies at their own pace
One of my favorite takeaways from Krista is that you don't need to wait until everything is perfect to show up online. Your personality, experience, and relationships are what make you different!

Whether you're a brand-new real estate agent or you've been in the business for 20+ years, this conversation is a great reminder that it's never too late to learn, grow, and build a social media presence that feels like YOU.

Join the #GetSocialSmart Academy!

Want to simplify social media, learn what's working, and connect with a supportive community of real estate professionals?

Learn more and join us: https://katielance.com/academy

CONNECT WITH KRISTA:
https://www.instagram.com/thesimonsonteam/
https://www.facebook.com/simonson.team

CONNECT WITH KATIE:
Website: https://katielance.com
Academy: https://katielance.com/academy
Instagram: https://www.instagram.com/katielance/
Facebook: https://www.facebook.com/katielance
YouTube: https://www.youtube.com/@KatieLance
LinkedIn: https://www.linkedin.com/in/katielance/
TikTok: https://www.tiktok.com/@katie_lance

ADDITIONAL RESOURCES:
🎓 #GetSocialSmart Academy
https://www.katielance.com/academy

📅 FREE Content Grid
https://www.katielance.com/contentgrid

🎤 Book Katie to Speak
https://www.katielance.com/speaking

📧 Email Newsletter Masterclass
https://www.katielance.com/offers/xN9YdWZx/checkout

VIDEOS TO WATCH NEXT:
🔗 Write Your Email Newsletter BEFORE Using AI! (Real Estate Marketing Tip) https://youtu.be/3IhauCOYfT8

🔗 Low Reel Views Don’t Mean It Flopped | Focus on the Right Audience: https://www.youtube.com/watch?v=zIw6p8GuEJA

🔗 Stop Chasing Leads - Start Attracting Business: https://www.youtube.com/watch?v=YsUtRzRXFe0&t=6s

00:00 Welcome and Introductions
00:33 How Krista Found the Academy
01:59 Member Benefits and Community
02:55 Authentic Marketing Over Canned Content
06:10 Aha Moment Done Beats Perfect
07:51 Advice for New Members
09:01 Where to Connect with Krista
09:48 Wrap Up and Join the Academy

Subscribe for more real estate social media tips, video marketing strategies, and inspiring conversations with agents who are building their businesses through authentic relationships!

#getsocialsmart #realestatemarketing #socialmediatips

Should you use ChatGPT or AI to write your email newsletters? My advice: Write your first draft yourself BEFORE turning to AI!

In this video, I'm sharing one of my biggest takeaways from a recent email newsletter marketing class for real estate agents: Your emails should sound like YOU, not a generic AI-generated version of you.

Email marketing is one of the most powerful ways for real estate agents, brokers, and small business owners to stay connected with their audience, nurture relationships, and build trust over time.

But here's the thing: If you're copying and pasting everything from ChatGPT or Claude, you may be losing the very thing that makes your emails effective – your personality, perspective, and authentic voice!

In this video, I share:

– Why I recommend writing your email newsletter before using AI
– How AI-generated emails can sometimes feel generic or impersonal
– A simple email newsletter format you can use every month
– How to repurpose your YouTube videos, Reels, and other content in your newsletters
– Why writing your own first draft helps strengthen your writing skills
– How to use ChatGPT or Claude to polish your writing without losing your personality
– Why building your email list matters when social media is rented ground

You don't have to be a professional writer. You don't have to send emails every day. And your newsletter doesn't have to be perfect!

Start with YOU. Write the first draft. Then use AI as a helpful assistant, not a replacement for your voice.

Want to learn more about email newsletter marketing?

I recently taught a 90-minute training all about email newsletters for real estate agents!

Members of the #GetSocialSmart Academy can access the full replay and training materials inside the Academy.

Not a member? Join us here:
https://www.katielance.com/academy

You can also purchase the email newsletter class separately. Click here: https://www.katielance.com/offers/xN9YdWZx/checkout

LET'S CONNECT:
Instagram: https://www.instagram.com/katielance/
Facebook: https://www.facebook.com/katielanceconsulting/
LinkedIn: https://www.linkedin.com/in/katielance/
YouTube: https://www.youtube.com/@KatieLance
TikTok: https://www.tiktok.com/@katie_lance

ADDITIONAL RESOURCES:
🎓 #GetSocialSmart Academy
https://www.katielance.com/academy

📅 FREE Content Grid
https://www.katielance.com/contentgrid

🎤 Book Katie to Speak
https://www.katielance.com/speaking

📧 Email Newsletter Masterclass
https://www.katielance.com/offers/xN9YdWZx/checkout

VIDEOS TO WATCH NEXT:
🔗 Low Reel Views Don’t Mean It Flopped | Focus on the Right Audience: https://www.youtube.com/watch?v=zIw6p8GuEJA

🔗 Stop Chasing Leads - Start Attracting Business: https://www.youtube.com/watch?v=YsUtRzRXFe0&t=6s

🔗 Post Faster on Instagram Using iPhone Albums (Carousels & Reels Workflow): https://www.youtube.com/watch?v=SWx56bHIUAc&t=39s

Are you sending email newsletters? And when you do, are you writing them yourself or using AI? Let me know in the comments!

00:00 Draft Before AI
00:13 Why Newsletters Matter
01:06 Simple Newsletter Structure
01:21 Reuse Your Best Content
01:41 Build Your Writing Muscle
02:08 When AI Killed Replies
02:55 Use AI Without Losing Voice
03:32 Class Replay and Next Steps

#emailmarketing #realestatemarketing #chatgpt #emailnewsletter #getsocialsmart

Are your Instagram Reels getting only 100, 200, or 500 views? Before you call your content a flop, think again!

One of the biggest mistakes real estate agents and business owners make with social media is focusing too much on views and not enough on the RIGHT audience.

In this video, I'm sharing why low Reel views don't necessarily mean your content isn't working, how social media builds trust over time, and why the people quietly watching your content may be more valuable than you realize.

Here's the thing – you don't need everyone watching your content. You need the right people watching!

WE WILL TALK ABOUT:

- Why Instagram Reel views aren't the only measure of success
- How small interactions build relationships and trust over time
- Why people who never like, comment, or follow may still become clients
- The importance of getting specific about your niche and ideal audience
- Why 100 views can be more meaningful than you think
- How consistency and familiarity help generate real estate business

Remember, social media isn't always about immediate leads. It's about creating digital breadcrumbs, staying top of mind, and building that know, like, and trust factor.

Have you ever had someone approach you in person and say, "I see your content everywhere!" even though they've never liked or commented? I'd love to hear your experience in the comments!

TIMESTAMPS:

00:00 Views Aren’t Everything
00:14 How Reels Build Familiarity
00:31 Digital Breadcrumbs Over Time
00:55 Attract the Right People
01:01 Niche Down and Be Specific
01:13 Why 100 Views Matters
01:39 Lurkers and Real Life Proof
01:52 Branding and Indirect Business
02:03 Wrap Up and Call to Action

Want to learn how to create content that connects with the right people, builds trust, and helps you grow your real estate business?

Inside the #GetSocialSmart Academy, we dive into Instagram Reels, video marketing, content strategy, and so much more – with practical training and a supportive community.

Join us: https://katielance.com/academy

RESOURCES:
🔗 Website: https://katielance.com
🔗 Free resources: https://www.katielance.com/freebies
🔗 Join our #GetSocialSmart Academy (for real estate agents): https://katielance.com/academy
🔗 Looking for a speaker? https://www.katielance.com/speaking
🔗 Grab my 18-month planner on Amazon: https://www.amazon.com/GetSocialSmart-18-Month-Social-Planner-Estate/dp/B0D7SBKJ8T/

LET'S CONNECT:
🔗 Instagram: https://www.instagram.com/katielance/
🔗 Facebook: https://www.facebook.com/katielanceconsulting/
🔗 LinkedIn: https://www.linkedin.com/in/katielance/
🔗 TikTok: https://www.tiktok.com/@katie_lance
🔗 YouTube: https://www.youtube.com/@KatieLance

VIDEOS TO WATCH NEXT:
🔗 3 Easy Social Media Content Ideas for Real Estate Agents (Steal These!) https://www.youtube.com/watch?v=Q4dDTwGbsjo

🔗 Stop Chasing Leads - Start Attracting Business: https://www.youtube.com/watch?v=YsUtRzRXFe0&t=6s

🔗 Post Faster on Instagram Using iPhone Albums (Carousels & Reels Workflow) https://www.youtube.com/watch?v=SWx56bHIUAc

#instagramreels #realestatemarketing #socialmediatips #realtormarketing #getsocialsmart

Want to post Instagram carousels and Reels faster without spending forever scrolling through your camera roll? In this video, I'm sharing one of my favorite iPhone organization hacks – using albums in the Photos app to organize content, choose your best photos and videos, and make posting on Instagram so much easier!

As a social media strategist, speaker, and business owner, I'm constantly taking photos and videos at conferences, community events, speaking engagements, and everyday moments. With more than 100,000 photos on my iPhone (yes, really!), having a simple content organization system is a game changer.

In this video, I'll walk you through my easy iPhone Albums workflow and show you how I use it to create Instagram carousel posts, photo dumps, and Reels without wasting time searching for content.

Here's what you'll learn:

– How to create iPhone photo albums for Instagram content
– How to organize event photos and videos in one place
– How to narrow down 50+ photos to your best 20 for an Instagram carousel
– How to arrange your photos before posting
– How to use iPhone Albums to make Instagram Reels faster
– How to remove photos from an album without deleting them from your camera roll
– How to organize photos from multiple people after an event

Whether you're a real estate agent, entrepreneur, content creator, or someone who simply wants to post more consistently, this simple workflow can save you time and make Instagram content creation feel much more manageable.

Want to get better at Instagram carousels?

I recently taught an entire class on creating Instagram carousel posts, including photo carousels, graphic carousels, and best practices for creating content people want to swipe through, save, and share.

Click here for access: https://www.katielance.com/offers/m2vV2uMA/checkout

RESOURCES & LINKS:

🔗 Learn more about the #GetSocialSmart Academy:
https://www.getsocialsmartacademy.com/

🔗 Visit my website for social media tips, training, and speaking: https://katielance.com/

🔗 Sign up for my Instagram Carousels class: https://www.katielance.com/offers/m2vV2uMA/checkout

🔗 Hire me as a speaker for your next event: https://www.katielance.com/speaking

🔗 Download our free resources: https://www.katielance.com/freebies

LET'S CONNECT!

Instagram: https://www.instagram.com/katielance/
Facebook: https://www.facebook.com/katielanceconsulting/
LinkedIn: https://www.linkedin.com/in/katielance/
TikTok: https://www.tiktok.com/@katie_lance
Website: https://katielance.com/

VIDEOS TO WATCH NEXT:
🔗 3 Easy Social Media Content Ideas for Real Estate Agents (Steal These!): https://www.youtube.com/watch?v=Q4dDTwGbsjo

🔗 Stop Instagram Carousel Cropping | Use the “Mixed” Ratio Setting: https://www.youtube.com/watch?v=Q4dDTwGbsjo

🔗 The Anatomy of a Great Instagram Reel: 4 Things Every Reel Needs: https://www.youtube.com/watch?v=D41swjrWNgQ&t=1s

QUESTION FOR YOU:
Do you use iPhone Albums to organize your Instagram content, or do you have another system? Let me know in the comments!

00:00 Post Faster With Albums
00:09 Why Camera Roll Fails
00:21 Create Event Album Workflow
00:41 Pick Top 20 Carousel
01:00 Reorder For Strong Hook
01:13 Post From Albums Easily
01:26 Keep Photos While Editing
01:55 Use Albums For Reels
02:22 Combine Multi Source Media
02:40 Wrap Up And Next Steps

#instagramtips #iphonephototips #instagramcarousels #instagramreels #getsocialsmart

Not sure what to post on social media this week? If you're a real estate agent looking for simple, effective content ideas, I've got three you can steal today!

In this video, I'm sharing three easy social media content ideas for Realtors that you can use on Instagram Reels, Facebook, TikTok, or YouTube Shorts – without spending hours creating content.

Here are the 3 ideas:

1.B-roll videos: Capture simple clips of your everyday real estate activities and add helpful text on the screen. Share buyer tips, seller advice, or local market insights.

2. Green screen videos: Use Instagram, Edits, or CapCut to share local news, housing market updates, or community happenings. Add your perspective and expertise!

3. Answer frequently asked questions: Get on camera and answer the questions your buyers and sellers are already asking. Keep it short, helpful, and conversational.

Here's the thing – you don't need fancy editing, viral trends, or Oscar-worthy videos to succeed on social media. You need to show up consistently, share your expertise, and let people get to know YOU!

These three content ideas are easy to repeat, batch, and customize for your local real estate market.

Want more real estate social media tips, Instagram training, and practical content strategies?

Join us inside the #GetSocialSmart Academy! We help real estate agents and brokers simplify social media, create better content, and build relationships that lead to business.

https://katielance.com/academy

LET'S CONNECT!

Website: https://katielance.com

Instagram: https://www.instagram.com/katielance

Facebook: https://www.facebook.com/katielanceconsulting

LinkedIn: https://www.linkedin.com/in/katielance

YouTube: https://www.youtube.com/@KatieLance

TikTok: https://www.tiktok.com/@katie_lance

ABOUT KATIE LANCE

Katie Lance is a nationally recognized real estate social media strategist, keynote speaker, author, and founder of the #GetSocialSmart Academy. She helps real estate agents and brokers get smarter about social media, video marketing, and AI without feeling overwhelmed.

VIDEOS TO WATCH NEXT:
🔗 The Anatomy of a Great Instagram Reel: 4 Things Every Reel Needs: https://www.youtube.com/watch?v=D41swjrWNgQ

🔗 Stop Instagram Carousel Cropping | Use the “Mixed” Ratio Setting: https://www.youtube.com/watch?v=8SOT1gotKjc

🔗 I Love AI… But I Want to See YOU: https://www.youtube.com/watch?v=3mxw0HPgUw8&t=39s

QUESTION FOR YOU:

Which of these three content ideas will you try first – B-roll, green screen, or answering questions? Let me know in the comments!

#realestatesocialmedia #realtormarketing #instagramreels #realestatecontent #getsocialsmart

Tired of Instagram cropping your carousel photos — or worse, cutting off people’s heads? There’s a simple fix!

In this quick Instagram tutorial, I’ll show you how to use the Mixed ratio setting when creating an Instagram carousel with both vertical and horizontal photos.

This is especially helpful when you’re sharing:
– Event or conference photos
– Real estate listing photos
– Community events
– Birthday or personal photo dumps
– End-of-month recaps
– Behind-the-scenes content

When you’re creating your carousel, select your photos, tap Next → Ratio → Mixed. Instagram will preserve the orientation of your vertical and horizontal photos instead of forcing everything into the same crop.

One important caveat: The Mixed ratio option works when you’re posting photos with different orientations. If your carousel includes both photos and videos, your media will need to use the same dimensions.
Save this tip and share it with someone whose Instagram carousels could use a little help!

P.S. I recently taught an entire class on Instagram Carousel Posts Made Simple inside the #GetSocialSmart Academy. Academy members can log into the dashboard to watch the replay and grab the resources.

RESOURCES AND LINKS:
🔗 Instagram Carousels Made Easy class: https://www.katielance.com/offers/m2vV2uMA/checkout

🔗 Join the #GetSocialSmart Academy: https://katielance.com/academy

🔗 Free social media and marketing resources: https://katielance.com/freebies

🔗 Looking for a social media, AI or marketing speaker for your next event? Go to: https://katielance.com/speaking

LET'S CONNECT:
Instagram: https://www.instagram.com/katielance/
YouTube: https://www.youtube.com/katielance
LinkedIn: https://www.linkedin.com/in/katielance/
Facebook: https://www.facebook.com/katielanceconsulting
TikTok: https://www.tiktok.com/@katie_lance

WATCH THESE VIDEOS NEXT:
🔗 The Anatomy of a Great Instagram Reel: 4 Things Every Reel Needs: https://youtu.be/D41swjrWNgQ?si=bvQsjARMzLdvPk5-

🔗 My Favorite Content Creation Apps I Use Every Day: https://youtu.be/jImf4o4BmA4?si=hD6Jvosuq4qg1hPs

🔗 How to Reorder Your Instagram Grid (Without Editing or Pinning Posts)
https://youtu.be/GDyD3wO5eac?si=a4wx45akoPOP21tf

00:00 Carousel Cropping Problem
00:19 Select Photos in Order
00:28 Use Mixed Ratio
00:47 Limitations With Video
01:24 When to Use This
01:42 Save Share and Learn More
02:10 Wrap Up and Goodbye

What makes a great Instagram Reel? It’s not fancy editing, dancing, or trying to go viral.

In this video, I’m breaking down the four things every great Reel needs: hook, value, personality, and a call to action.
Whether you’re a real estate agent, broker, small business owner, or entrepreneur, this simple framework can help you create Reels that stop the scroll AND help people connect with you.

You’ll learn:
– How to create a hook that gets people to stop scrolling
– Why value is about more than simply sharing information
– How your personality and perspective help your content stand out
– Simple calls to action that don’t always involve asking for the sale
– Why you don’t need fancy editing to create effective Reels

Remember:
Hook = stop
Value = stay
Personality = connect
CTA = what to do next

You don’t need to overcomplicate your Reels. Start with these four things and build from there!

LINKS AND RESOURCES:

🔗 Katie Lance: https://www.katielance.com/

🔗 #GetSocialSmart Academy: https://www.getsocialsmart.com/

🔗 Katie Lance on Instagram: https://www.instagram.com/katielance/

🔗 Katie Lance on YouTube: https://www.youtube.com/katielance

🔗 Katie Lance on LinkedIn: https://www.linkedin.com/in/katielance/

🔗 Katie on FB: https://www.facebook.com/KatieLanceConsulting/

🔗 Free content grid: https://www.katielance.com/contentgrid

🔗 Free resource library: https://www.katielance.com/freebies

ADDITIONAL VIDEOS TO WATCH
🔗 Facebook Business Page Link Limits: 2 Workarounds That Still Work: https://www.youtube.com/watch?v=lbslN9tZ4z4&t=18s

🔗 How the #GetSocialSmart Academy Helped Kama Burton Get More Visible & Consistent: https://www.youtube.com/watch?v=LPj7RKmdXhk&t=307s

🔗 3 Simple Ways to Stay Organized With Your Content (Plus a Backup System): https://www.youtube.com/watch?v=if9vNXBEGKA&t=10s

00:00 What Makes a Great Reel
00:06 Four-Part Reel Framework
00:15 Hook Stop the Scroll
00:28 Value Give a Reason to Stay
00:42 Personality Build Connection
01:10 Call to Action Next Step
01:34 Quick Recap and Outro

Facebook is changing how business pages can share external links – and if you’ve seen the new link-limit pop-up, you may be wondering what to do next.

In this video, I’m sharing what I’m doing instead of paying to upgrade, plus two simple Facebook link-sharing workarounds that are especially useful for real estate agents, brokers and small business owners.

We’ll talk about:
– Why Facebook is limiting external links on business pages
– Why I still recommend keeping your Facebook business page active
– How Facebook Events can help you promote open houses, classes and other events
– How to use Facebook Stories to share clickable links
– A simple Canva workflow for listing Stories
– Why Facebook still matters for real estate marketing, search and visibility
– Why I’m not paying to upgrade right now

Facebook isn’t dead – but the way we use it continues to change. Instead of abandoning your business page, it may be time to adjust your strategy.

Have you seen the Facebook link-limit notification yet? Let me know in the comments – and share any workarounds you’ve discovered!

Want ongoing social media and marketing training for real estate professionals?

Join the #GetSocialSmart Academy:
https://katielance.com/academy

CONNECT WITH KATIE:

🔗 Join the #GetSocialSmart Academy: https://katielance.com/academy

🔗 Learn more about Katie Lance:
https://katielance.com/

🔗 Free #GetSocialSmart Content Grid:
https://www.katielance.com/contentgrid

🔗 Follow Katie on Instagram:
https://www.instagram.com/katielance/

🔗 Connect with Katie on LinkedIn:
https://www.linkedin.com/in/katielance/

🔗 Follow Katie on Facebook:
https://www.facebook.com/katielanceconsulting/

🔗 Subscribe to Katie on YouTube:
https://www.youtube.com/@KatieLance

🔗 Book Katie to speak at your next event:
https://www.katielance.com/speaking

ADDITIONAL VIDEOS TO WATCH:
🔗 My Favorite Content Creation Apps I Use Every Day https://youtu.be/jImf4o4BmA4?si=AjeMmkkP2e2jbYV4

🔗 Realtors: Stop Overcomplicating Facebook | What’s Actually Working in 2026 https://youtu.be/ke3r2s8oo8E?si=k-YWvhMC8dWgkhp7

🔗 Facebook Privacy Post Hoax: Stop Copying and Pasting This Viral Scam https://youtu.be/6TuTvbBs8C4?si=lhYK0IGfp2chN_zv

00:00 Facebook Link Limits
00:44 Why Still Post
01:25 Workaround One Events
02:22 Event Posting Tips
03:11 Workaround Two Stories
03:59 Story Link How To
04:41 Quick Recap Templates
05:19 Final Thoughts Invite
05:50 Academy Outro

Meet Kama Burton – broker/owner, real estate professional, speaker and longtime member of the #GetSocialSmart Academy!

Kama first discovered Katie Lance at WomanUP! in 2019 and has been following, learning and implementing ever since.

In this Academy Member Spotlight, Kama shares how the #GetSocialSmart Academy has helped her become more visible, consistent and confident with social media – especially Instagram.

We talk about:
– Why having access to training replays has been so valuable as a busy broker
– How she went from feeling unsure about Instagram to using Stories, Reels and carousels consistently
– Why simple content often performs better than over-produced content
– How one simple video generated 500+ views
– Why people want to see YOU – not just generic or perfectly polished content
– How Academy coworking sessions have helped her get more done
– Why “done is better than perfect” has changed the way she approaches social media
– Her advice for anyone considering joining the Academy
One of my favorite reminders from our conversation: Don’t overthink it. Keep it simple and get it done.

Ready to become more consistent and confident with your own social media?

Join the #GetSocialSmart Academy:
https://www.katielance.com/academy

LET'S CONNECT:
🔗 Join the #GetSocialSmart Academy: https://www.katielance.com/academy

🔗 Katie Lance: https://www.katielance.com/

🔗 Connect with Katie on Instagram: https://www.instagram.com/katielance/

🔗 Connect with Katie on LinkedIn: https://www.linkedin.com/in/katielance/

🔗 Connect with Katie on FB: https://www.facebook.com/KatieLanceConsulting/

🔗 Connect with Kama Burton on Instagram:
Instagram: @kamaspeaks

🔗 Check out Katie's free resource library: https://www.katielance.com/freebies

WATCH THESE NEXT:
🔗 3 Simple Ways to Stay Organized With Your Content (Plus a Backup System): https://www.youtube.com/watch?v=if9vNXBEGKA

🔗 When Knowledge Is Free, What’s Your Value? | AI-Proof Your Real Estate Business: https://www.youtube.com/watch?v=tOXuDDVUEwE

🔗 #GetSocialSmart Academy Spotlight: Deborah Wess on Consistency, Confidence & Simple Video Habits: https://www.youtube.com/watch?v=WShTlSfyoCI&t=164s

00:00 Welcome and Introductions
00:25 Why Kama Joined
00:57 Member Benefits and Replays
01:53 Podcast Training Surprise
02:36 Business Impact on Instagram
03:47 Reels and Carousel Breakthroughs
06:05 Keep It Simple and Authentic
06:49 Advice for Joining
07:59 Connect and Final Wrap

How do you stay organized with your social media content without spending hours every week? In this video, I’m sharing three simple ways I organize my content – plus the backup system I use to make sure I never lose what I create.

Having a simple content organization system can make such a difference, especially if you’re a real estate agent or small business owner creating your own social media content.

I’ll walk you through how I keep a running list of content ideas so I always have something to record, how I organize Canva with folders and reusable templates, and how I use albums on my phone to keep my videos, photos and other assets easy to find.

Plus, I’m sharing my monthly backup system. At the end of each month, I move my content off my phone and save it to Dropbox. You could also use Google Drive, iCloud or whatever system works best for you.

Remember – social media is rented ground. We don't own Instagram, Facebook, TikTok or YouTube, which is why it’s so important to save and own the content you work hard to create.

You don’t need a complicated system. You just need a simple one you’ll actually use!

00:00 Content Organization Overview
00:07 Keep a Running List of Content Ideas
00:33 Organize Canva With Folders and Templates
01:30 Organize Videos and Assets With Phone Albums
02:04 Back Up and Own Your Content
02:39 Wrap Up and Next Steps

CONNECT WITH KATIE:

🔗 Learn more about Katie Lance: https://katielance.com/

🔗 Check out the #GetSocialSmart Academy: https://katielance.com/academy

🔗 Free Content Grid: https://www.katielance.com/contentgrid

🔗 Book Katie as a speaker: https://www.katielance.com/speaking

🔗 YouTube: https://www.youtube.com/@KatieLance

🔗 Instagram: https://www.instagram.com/katielance/

🔗 Facebook: https://www.facebook.com/katielanceconsulting

🔗 LinkedIn: https://www.linkedin.com/in/katielance/

VIDEOS TO WATCH NEXT:
🔗 4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post: https://www.youtube.com/watch?v=J8VYCWMTa8I&t=13s
🔗 How to Find Your Voice on Social Media as a Real Estate Agent: https://www.youtube.com/watch?v=McX3QrVLDaM
🔗 How to Audit Your Social Media Content Before Building a Strategy: https://www.youtube.com/watch?v=G20Q4CIS4w8

Want to go deeper with your social media strategy, content planning, video marketing and AI? Join us inside the #GetSocialSmart Academy:

https://katielance.com/academy

Struggling to stay consistent with your social media content – without spending hours every week creating, editing and posting?

The answer may not be creating MORE content. You may just need better systems.

In this video, I’m sharing three simple systems I’ve used for years to stay organized, batch-create content, post consistently and save time.

We’ll talk about:

– How to create a simple system for posting and scheduling your content
– When to post manually vs. schedule ahead
– Tools like CapCut that can make video editing faster and easier
– How to use AI tools like ChatGPT, Gemini and Claude without losing your voice
– Why time blocking is one of the keys to content consistency
– How I break content tasks into daily, weekly and monthly activities
– Why batching content can save you hours throughout the month

You don’t need to spend hours every day on social media. You need a repeatable system that makes it easier to show up consistently – even when business and life get busy.

And remember: AI can help you brainstorm, optimize and work faster, but your audience still wants to hear from YOU – your stories, your opinions, your experiences and your perspective.

Want more social media, video marketing and AI strategies for your real estate business?

Join the #GetSocialSmart Academy:
https://katielance.com/academy

Learn more about Katie Lance:
https://katielance.com/

Subscribe for more social media, video and AI tips for real estate professionals.

CONNECT WITH KATIE:

🏠 Join the #GetSocialSmart Academy:
https://katielance.com/academy

💻 Visit Katie Lance:
https://katielance.com/

📸 Follow Katie on Instagram:
https://www.instagram.com/katielance/

💼 Connect with Katie on LinkedIn:
https://www.linkedin.com/in/katielance/

👍 Follow Katie on Facebook:
https://www.facebook.com/katielanceconsulting/

🎥 Subscribe on YouTube:
https://www.youtube.com/@KatieLance

ADDITIONAL VIDEOS TO WATCH:

🔗 4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post: https://www.youtube.com/watch?v=J8VYCWMTa8I

🔗 How to Find Your Voice on Social Media as a Real Estate Agent: https://www.youtube.com/watch?v=McX3QrVLDaM

🔗 How to Audit Your Social Media Content Before Building a Strategy: https://www.youtube.com/watch?v=G20Q4CIS4w8&t=44s

00:00 Why Systems Matter
00:18 Posting and Scheduling Workflow
01:16 Editing and AI Tools
02:30 Time Blocking for Consistency
03:29 Wrap Up and Next Steps

Do you ever sit down to create content and immediately think, “I have no idea what video to make?"

You’re not alone – and creating video content doesn’t have to be complicated. In this episode of The Katie Lance Podcast, I’m sharing four simple types of videos that real estate agents can keep in their back pocket and rinse and repeat throughout the month.

We’ll talk about:

– Simple B-roll videos you can create from clips already on your phone
– How to create a “day in the life” video without filming every second of your day
– Why an end-of-month recap is one of my favorite low-lift pieces of content
– Why talking directly to the camera is still one of the most powerful things you can do to build trust and generate business
– How batching your videos can make consistency so much easier

Here’s the big reminder: people want to hear from YOU.

AI can help you brainstorm, optimize and save time – but it shouldn’t replace your voice. If you want your content to help you stand out, build relationships and ultimately generate leads, people need to get a sense of who you are and what you’re all about.

You don’t need fancy equipment. You don’t need every video to be perfect.

Done is better than perfect!

Which of these four video ideas are you going to try first?

Resources

💙 Want ongoing social media training, coaching and support? Join us inside the #GetSocialSmart Academy:
https://katielance.com/academy

📸 Connect with me on Instagram:
https://www.instagram.com/katielance/

🎥 Watch more on YouTube:
https://www.youtube.com/katielance

🎁 Grab my free resources:
https://katielance.com/freebies

📅 Download my free Content Grid:
https://katielance.com/contentgrid

🎤 Interested in having me speak at your next event?
https://katielance.com/speaking

What if getting better at social media and video wasn’t about doing more – but about getting comfortable doing the simple things consistently?

In this #GetSocialSmart Academy Spotlight, I’m chatting with Deborah West, a Broker Associate in the Chicagoland area, longtime Academy member, and Mastermind attendee.

Deborah and I talk about her journey with social media, what she’s learned through the Academy, and why “done is better than perfect” continues to be such an important reminder.

We also get into something I think a lot of real estate professionals can relate to: social media keeps changing! Deborah shares a funny “reverse aha moment” from our Mastermind when she arrived with a detailed content plan – only to hear me say that my recommendations had evolved. 😄

That’s the reality of marketing today. What worked a few years ago – or even last year – may not be what I recommend today. Being willing to learn, adjust, and keep moving forward is so important.

One of my favorite parts of our conversation is Deborah’s advice for anyone nervous about video. Her suggestion? Start by sending simple birthday videos.

No editing. No posting publicly. No pressure.

Just a quick “Happy birthday!” video sent privately to someone you know.

It’s such a simple way to get used to seeing yourself on camera, hearing your voice, and building the habit of recording video. Think of it as training wheels for video!

In this episode, we talk about:

– Why consistency matters more than perfection
– How the Academy has impacted Deborah’s business and marketing
– The value of community, accountability, and ongoing learning
– Why your social media strategy needs to evolve
– Deborah’s experience attending our Mastermind
– Why investing in yourself can be one of the best investments in your business
– A simple way to start building your video confidence today

Whether you’re brand new to social media or you’ve been creating content for years, I hope Deborah’s story reminds you that you don’t have to have everything figured out.

Start small. Stay consistent. Keep learning.

And remember – done is better than perfect!

CONNECT WITH DEBORAH WEST

Deborah is a Broker Associate serving the Chicagoland area.

Email Deborah:
deborahsellsoakpark4u@gmail.com

LISTEN OR WATCH NEXT

Not Feeling Creative? Try These 3 Content Creation Hacks:
https://www.youtube.com/watch?v=q8-LnWERv3o

How the #GetSocialSmart Academy Helped Realtor Debbie Teeter Build Confidence & Better Social Media:
https://www.youtube.com/watch?v=rsZPRiPuCeQ&t=132s

My Favorite Content Creation Apps I Use Every Day:
https://www.youtube.com/watch?v=jImf4o4BmA4&t=1s

READY TO GET SOCIAL SMART?

Learn more about the #GetSocialSmart Academy:
https://www.katielance.com/academy

Learn more about our Mastermind:
https://www.katielance.com/mastermind

CONNECT WITH KATIE

Website:
https://www.katielance.com/

Instagram:
https://www.instagram.com/katielance/

YouTube:
https://www.youtube.com/@KatieLance

LinkedIn:
https://www.linkedin.com/in/katielance/

Free resources:
https://www.katielance.com/freebies

Free content grid:
https://www.katielance.com/contentgrid

Interested in having me speak at your next event?
https://www.katielance.com/speaking

#RealEstateMarketing #RealEstateSocialMedia #RealtorMarketing #VideoMarketing #GetSocialSmart

How do you find your voice on social media – especially when it feels like everyone else is already saying the same things?

In this episode, I’m talking about something I believe is incredibly important when it comes to social media, video, personal branding, and even using AI: knowing what YOUR voice actually sounds like.

Finding your voice doesn’t mean coming up with the perfect tagline or trying to create some polished version of yourself. It starts with getting clear about who you are, who you want to work with, what matters to you, and the experiences that have shaped you.

I’m breaking it down into four simple questions you can ask yourself:

• Who do you love working with?
• Who isn’t the right fit for you?
• What matters to you personally and professionally?
• What is your journey, and how did you get to where you are today?

For my real estate friends, this is especially important. There are thousands of agents creating content every day. Your voice, your perspective, your personality, and your experiences are what can help your content stand out.

You don’t need to sound like everyone else. You also don’t need every video to be perfectly polished. The ums, the ahs, your sense of humor, your interests, your stories – those are all part of what makes you human and relatable.

And as we use more AI in our businesses and marketing, I think knowing your own voice is going to become even more important.

If you’ve been struggling with what to post, how to show up, or how to make your content sound more like YOU, this episode is a great place to start.

IN THIS EPISODE:

00:00 Finding Your Voice
00:21 Your Ideal People
00:45 Who Not To Serve
01:02 Values And Interests
01:33 Share Your Journey
01:53 Wrap Up And Engage

🎥 WATCH NEXT:

Map Out Your 12-Month Content Plan:
https://www.youtube.com/watch?v=AcwI_6eZQBU&t=11s

How to Audit Your Social Media:
https://www.youtube.com/watch?v=G20Q4CIS4w8&t=15s

What to Post When You Have Nothing to Post:
https://www.youtube.com/watch?v=lm8PZZa2-kI&t=3s

CONNECT WITH KATIE:

🏡 Ready to get smarter with your social media? Join the #GetSocialSmart Academy:
https://www.katielance.com/academy

🎤 Looking for a keynote speaker for your next real estate event?
https://www.katielance.com/speaker

📲 Follow me on Instagram:
https://www.instagram.com/katielance/

🎥 Subscribe to my YouTube channel for more real estate social media, video marketing, and AI tips:
https://www.youtube.com/katielance

💡 Grab my free social media resources and training:
https://www.katielance.com/freebies

🌐 Learn more about Katie Lance Consulting:
https://www.katielance.com/

ABOUT KATIE LANCE:

Katie Lance is a nationally recognized keynote speaker, social media strategist, author, and founder of the #GetSocialSmart Academy. She helps real estate agents and brokers get smarter about social media, video marketing, content strategy, and AI – without the overwhelm.

What happens when a Realtor goes from feeling nervous about social media to confidently marketing herself online?

In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Debbie Teeter, a Realtor serving Metro Atlanta, the surrounding suburbs, and North Georgia.

Before joining the Academy, Debbie was relatively new to social media and had tried marketing services that automatically posted content for her. But she realized something was missing – she wasn’t getting the traction, engagement, or connection she wanted.

That’s when she decided to take a more hands-on approach to her social media marketing.

In our conversation, Debbie shares how the #GetSocialSmart Academy has helped her build confidence, improve her marketing, and continue learning as social media platforms and tools evolve.

We talk about:

✨ How Debbie went from feeling nervous about social media to posting consistently
✨ Why automated, generic social media content wasn’t working for her
✨ How ongoing education helped build her confidence as a Realtor
✨ Why she attends #CoffeeWithKatie almost every week
✨ How she uses the Academy’s monthly content calendars and carousel ideas
✨ Why Canva Camp is one of her favorite Academy events each year
✨ The value of Masterclasses, replays, workbooks, and ongoing training
✨ Why community and accessibility matter when learning social media
✨ Debbie’s advice for Realtors considering joining the Academy

One thing I especially love about Debbie’s story is that it’s a reminder that you don’t need to grow up with social media to become great at it. You can learn, practice, build confidence, and find a marketing style that feels like you.

Ready to get smarter and more confident with your social media marketing?

👉 Join the #GetSocialSmart Academy:
https://katielance.com/academy

Connect with Debbie Teeter:

Debbie is a Keller Williams Realtor serving Metro Atlanta, the surrounding suburbs, and North Georgia.

Instagram: @debbieteter_realtor
Website: debbieteter.kw.com
Email: debbieteter@kw.com

Connect with Katie Lance:

📲 Instagram: @katielance
🎥 YouTube: @KatieLance
💡 Free resources: https://katielance.com/freebies
📅 Free Content Grid: https://katielance.com/contentgrid
🎓 #GetSocialSmart Academy: https://katielance.com/academy
🎤 Book Katie to speak: https://katielance.com/speaking

If this conversation helped you, be sure to like, subscribe, and share it with a Realtor who wants to feel more confident about social media.