The Marketing Architects

In-N-Out has a 4.03-star rating. Chick-fil-A sits at 3.36. Adjust for company size, and Chick-fil-A jumps to 4.06.

This week, Elena, Angela and Rob unpack a Journal of Marketing study on why bigger brands get tougher reviews, even when the product is just as good. The researchers credit empathy. People root for small brands. They expect big ones to deliver. Learn how to read a rating that trails a scrappier rival, why word of mouth can't be your whole growth plan and how to match your advertising proof to your size.

Topics covered:
[02:00] In-N-Out vs Chick-fil-A: the ratings gap
[04:00] How personal replies close the gap
[07:00] Reading a rating that trails a rival
[10:00] Why word of mouth isn't a growth plan
[13:00] Matching advertising proof to brand size
[16:00] Penetration over passionate advocates
[18:00] Could AI search bake in the size bias?

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
2026 AMA Article: https://www.ama.org/2026/06/01/why-do-small-brands-get-better-reviews-the-hidden-bias-in-word-of-mouth/

Journal of Marketing Study: https://journals.sagepub.com/doi/10.1177/00222429251320603

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob dig into what offsite tracking data is actually worth. Across more than 70,000 advertisers, losing it raised the median cost of a new customer 31%. Small brands took the biggest hit. They also cover why 10% of campaigns did better without it, and what to test before privacy rules take more tracking away.

Topics covered:
[01:50] "Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta"

[03:15] 70,000 advertisers, 160 countries and a holdout test

[03:55] New customers cost 31% more without tracking data

[04:25] Why small advertisers get hit harder

[06:10] The 10% of campaigns that did better chasing clicks

[06:45] Holdout tests and stress-testing for less tracking

[07:25] Why smaller brands should diversify sooner

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
Wernerfelt, N., Tuchman, A., Shapiro, B. T., & Moakler, R. (2025). Estimating the value of offsite tracking data to advertisers: Evidence from Meta. Marketing Science, 44(2), 268–286. https://doi.org/10.1287/mksc.2023.0274

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Between 60% and 75% of buy-side marketers say their core measurement approach falls short. And no one's measurement fully covers every paid channel.

This week, Elena, Angela and Chief Analytics Officer Matt Hultgren dig into zombie statistics: numbers that get debunked but keep getting repeated. They start with the Rule of Seven, then turn to the scarier ones hiding in dashboards. Hear why CTV is so hard to measure, how attribution windows can mislead and why last-click still lingers. Plus, learn how to talk to your CFO about uncertainty and how multiple models help you replace a metric you've outgrown.

Topics covered:
[01:00] The Rule of Seven and its murky origins

[03:00] What the data says about extra exposures

[05:00] IAB's State of Data 2026 findings

[08:00] When last-click still makes sense

[11:00] Why CTV is so hard to measure

[12:30] How attribution windows skew results

[14:30] Killing zombie metrics with multiple models

[15:30] How AI will change measurement

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
IAB State of Data 2026 Report: https://www.iab.com/insights/2026-state-of-data-report/

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob dig into a two-and-a-half-year experiment with a semiconductor company's ads. Every ad dollar brought back about $12 in revenue, but less than half arrived within three months. They cover why existing customers drove most of the payback and how to match your measurement window to your sales cycle.

Topics covered:
[01:50] "Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses"

[02:30] Why B2B buyers are a tough crowd

[03:20] Switching ads on and off across U.S. markets for two and a half years

[04:00] A return on ad spend of 12, and the payback lag

[05:10] Existing customers returned $34.60 per ad dollar, new ones $1.40

[06:00] The approved vendor list and why paperwork slows new buyers

[06:50] What marketers should do about the lag

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
Thomas, M., Goic, M., & Kalyanam, K. (2025). Long lags and large returns: Experimental evidence from advertising to businesses. Management Science. 71(10):8750-8766. https://doi.org/10.1287/mnsc.2023.02661

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Political ad spend is projected to hit $11.07 billion this election cycle, according to eMarketer. That's a 21.4% jump over the last midterm. And broadcast TV alone will claim more than half of it.

This week, Elena, Angela, and Rob break down where that political money is flowing, from Senate races to swing states like Michigan. They cover how rising demand for TV inventory could squeeze nonpolitical advertisers this fall. Rob also traces the history of political advertising, from Eisenhower's first TV jingles to today's AI-generated attack ads.

Topics covered:
[00:00] Political ad spend breaks midterm records this cycle

[01:00] CTV becomes political ads' fastest-growing channel

[02:00] Senate, House, and local races drive the surge

[05:00] Rob's history lesson on political advertising

[09:00] AI-generated ads take over the 2026 campaign trail

[10:00] What Berkeley research reveals about ad effectiveness

[13:00] Why TV wins on emotion and credibility

To learn more, visit https://www.marketingarchitects.com/Podcast or subscribe to our newsletter at https://www.marketingarchitects.com/Newsletter.

Resources:
2026 Campaigns & Elections Article: https://campaignsandelections.com/voices/the-2026-midterms-are-where-ai-meets-the-tv-ad/

2026 NPR Report: https://www.npr.org/2026/09/16/nx-s1-5953990/ai-political-ads-2026-midterms

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob question whether paying Google to show up for your own brand name creates new sales. They dig into field experiments showing branded search ads mostly take credit for purchases brands would have won anyway.

Topics covered:
[01:20] "Do Brands Need Search Advertising?"

[01:50] Do you click the paid result or the organic one?

[02:25] Nine field experiments across eight D2C brands

[03:40] Turning off branded ads: zero effect on sales in 20 tests

[04:35] The fake mattress brand experiment

[05:30] Where to move your search budget instead

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
Beknazarova, I., Cohen, J., Driesener, C., Hartnett, N., & Bellman, S. (2027). Do brands need search advertising? Journal of Business Research, 218, 116485. https://doi.org/10.1016/j.jbusres.2026.116485

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

By October, a quarter of shoppers are already hunting for gifts. That's 15 million more people than two years ago. If you wait until Q4 to launch your holiday campaign, you're late to the race.

This week, Elena, Angela, and Rob unpack our 2026 holiday shopper trends report. They explore why trust can't be built in six weeks, how B2B brands should approach stretched year-end buyers, and what AI shopping means for this season. Plus, learn how to measure always-on investment and hear the team's favorite holiday commercials.

Topics covered:
[00:30] Holiday anticipation now starts in June

[03:45] Why trust can't be manufactured in six weeks

[06:45] B2B buyers are holiday shoppers too

[09:15] ChatGPT's conversion rate and AI shopping agents

[14:50] Share of voice when the room is quiet

[16:00] Measuring the impact of always-on investment

[21:45] The team's favorite holiday commercials

To learn more, visit https://www.marketingarchitects.com/Podcast or subscribe to our newsletter at https://www.marketingarchitects.com/Newsletter.

Resources:
2026 Marketing Architects Report: https://na2.hubs.ly/H083tlz0

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob dig into new research testing whether AI-generated ads can stand in for real production during pretesting. They cover what two studies found about recall, brand attitude, and brand choice, why disclosure didn't move the numbers, and the screening step marketers shouldn't skip.

Topics covered:
[02:10] "Pretesting with AI-Generated Static and Video Ads"

[02:35] Why pretesting matters before you spend production money

[03:00] Inside the two studies

[04:35] Zero meaningful difference in recall, attitude or brand choice

[05:05] Telling people an ad is AI changed nothing

[06:30] Where AI pretesting still has limits

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
Bellman, S., Ourradi, S. A., & Varan, D. (2026). Pretesting with AI-generated static and video ads. Scientific Reports. https://doi.org/10.1038/s41598-026-67219-0

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Saatva grew to more than $150 million on one channel: non-branded search. Then hundreds of competitors flooded the mattress category and costs skyrocketed.

This week, Elena, Angela, and Rob are joined by Saatva CMO Joe McCambley to talk about what happened next. Joe explains the statistically significant relationships he tracks between channels, why $200,000 a month in podcast advertising moved branded search within weeks, and how a WARC-led curriculum got his board comfortable with upper funnel spend. Plus, hear why he'd rather blanket the universe than target individual consumers.

Topics covered:
[03:30] The physical laws that predict brand growth

[07:00] What forced Saatva up the funnel

[15:00] Owning restorative sleep in a crowded category

[18:45] How the Olympic sponsorship came to be

[23:15] What marketers should look for in a CEO

[29:00] Mining 150,000 sales calls with AI

[32:15] Joe's most contrarian marketing opinion

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
2026 ClickZ Article:https://clickz.com/saatvas-cmo-on-how-the-la28-games-bet-paid-off/273219/

Joe McCambley's LinkedIn:https://www.linkedin.com/in/joemccambley/

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob dig into why five analysts can hand you five different ROI numbers for the same campaign. They explain why averaging those numbers hides the truth, and how to match your measurement method to the size of the decision in front of you.

Topics covered:
[01:40] "Making Effectiveness Work"

[02:20] Three ways to measure ad effectiveness

[02:40] Why triangulation is a trap

[04:10] Test and learn can more than double returns

[05:15] Long-term ROI was 2.2 times the 12-week read

[05:45] The case against last click attribution

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
Duckworth, S., Charles, N., & Stoddard, D. (2024). Making effectiveness work. Institute of Practitioners in Advertising. https://ipa.co.uk/knowledge/effectiveness/ipa-effectiveness-conference-2024/making-effectiveness-work

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

73% of people think they should have an estate plan. But only 26% actually do. So how do you get consumers to act on something they'd rather avoid?

Recorded live at Brandweek, CEO Angela Voss sits down with Trust & Will CMO Dale Sperling. They break down five ways the digital estate planning brand builds trust at scale, from TV's signaling power to warm, human creative and sonic branding. Plus, hear how sticking with one campaign helped drive an 89% lift in unaided awareness since 2023.

Topics covered:
[01:00] Why trust drives purchase decisions

[04:00] How TV signals legitimacy

[05:30] Building creative around relatable life moments

[07:00] Inside the Make It Count campaign

[10:30] Running linear and CTV as one TV strategy

[11:30] Why consistency pays off in brand building

[13:30] What's next for Trust & Will

To learn more, visit https://www.marketingarchitects.com/Podcast or subscribe to our newsletter at https://www.marketingarchitects.com/Newsletter.

Resources:
2024 Kantar Article: https://www.kantar.com/inspiration/advertising-media/trust-in-media-the-new-publishing-battleground

2024 System1 Report: https://system1group.com/blog/the-extraordinary-cost-of-dull

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Buy a brand, and it shows up on your balance sheet. Build one, and it doesn't. Wharton professor Dave Reibstein thinks that's backwards.

This week, Elena, Angela, and Rob are joined by Dave Reibstein, the William S. Woodside Professor of Marketing at the Wharton School and co-author of Marketing Metrics. Dave explains how to put an actual number on brand value, whether you take it in price premium, volume, or some mix of both. He shares 10 years of research on how country branding shapes trade, tourism, and investment, plus why "Made in Italy" still sells shoes. Plus, hear the team pitch which country they'd take over as CMO.

Topics covered:
[03:00] Research on customer capital and talent risk

[06:00] Why marketing metrics need standard definitions

[07:30] What brand value looks like as a number

[09:30] Balancing promotions against long-term brand building

[12:00] The management behavior that moves results most

[13:30] Why every country should manage its brand

[19:30] Dave's case for brand value on the balance sheet

To learn more, visit https://www.marketingarchitects.com/Podcast or subscribe to our newsletter at https://www.marketingarchitects.com/Newsletter.

Resources:
2021 Journal of Finance Study: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3187850

Dave Reibstein’s LinkedIn: https://www.linkedin.com/in/david-reibstein-34269/

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob dig into shrinkflation, the quiet price increase that shrinks the product instead of raising the number on the shelf. A decade of retail scanner data shows shoppers shrug off a smaller box, cheer a bigger one, and keep buying either way.

Topics covered:
[01:40] "Shrinkflation and Consumer Demand"

[02:20] Shrink the box or raise the price?

[03:20] Inside four million products and 50,000 stores

[04:10] Detergent, cereal, and other quiet categories

[05:30] Shoppers are twice as sensitive to price as size

[06:40] What marketers should do about it

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
Janssen, A., & Kasinger, J. (2026). Shrinkflation and consumer demand. Marketing Science, 45(1), 142–158. https://doi.org/10.1287/mksc.2024.0948

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Marketers assume the moment consumers spot a sales pitch, their guard goes up and the message dies. New research says that's only half the story. Sometimes recognizing persuasion makes people trust a brand more, not less.

This week, Elena, Angela, and Rob are joined by Kellogg School of Management professor Kent Grayson, who has spent decades studying trust, deception and authenticity. He explains the three building blocks every brand draws on to earn trust, plus how to diagnose which one you're actually missing. The team also digs into whether TV itself works as a trust signal, and why AI could erode the founder story the same way paid deals eroded influencers.

Topics covered:
[03:30] What the persuasion knowledge model really says

[07:30] Why people distrust "advertising" but trust the ads they watch

[10:30] Trust's three buckets: competence, honesty and benevolence

[15:30] Character-based trust vs assurance-based trust

[19:00] Can a media channel be a trust signal?

[21:30] How AI threatens the founder story

[26:00] Trustworthy creative starts with a trustworthy strategy

To learn more, visit https://www.marketingarchitects.com/Podcast or subscribe to our newsletter at https://www.marketingarchitects.com/Newsletter.

Resources:
2017 KelloggInsight Research: https://insight.kellogg.northwestern.edu/article/how-to-make-ads-that-even-savvy-customers-trust

Kent Grayson’s LinkedIn: https://www.linkedin.com/in/kent-grayson-3a0894126/

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob dig into research showing that managers consistently misjudge how their own customers feel. They explore why loyalty is the biggest blind spot and what that misread costs a company.

Topics covered:
[01:20] "Do Managers Know What Their Customers Think and Why?"

[02:10] Comparing 70,000 customer surveys to manager guesses

[03:35] Managers were too optimistic across the board

[04:30] Why loyalty was the worst miss

[05:00] The blind spot on customer complaints

[05:55] A $25 million gap in perception

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
Hult, G. T. M., Morgeson, F. V., III, Morgan, N. A., Mithas, S., & Fornell, C. (2017). Do managers know what their customers think and why? Journal of the Academy of Marketing Science, 45(1), 37–54. https://doi.org/10.1007/s11747-016-0487-4

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

83% of ad executives now use AI in the creative process, up from 60% two years ago. But only 45% of young consumers feel positive about AI-made ads. Advertisers guess that number is 82%.

This week, Elena and Angela are joined by Chief Creative Officer Steve Babcock to dig into that gap. Cost efficiency is now the top reason marketers reach for AI. It ranked fifth two years ago. Steve explains where AI slop really comes from, why TV punishes cut corners far more than social does, and what still has to stay human. Plus, why cutting production costs means improving the smallest line item on the page.

Topics covered:
[01:40] Why cost efficiency became AI's top-cited benefit

[04:00] Where AI slop comes from and the uncanny valley

[11:50] Should brands disclose when an ad was made with AI?

[15:00] How AI shows up in briefs, idea generation and pretesting

[22:15] Why TV is the least forgiving channel for AI creative

[27:30] The case for raising the creative ceiling, not lowering the price floor

[30:30] Steve's contrarian take on creating with AI

To learn more, visit https://www.marketingarchitects.com/Podcast or subscribe to our newsletter at https://www.marketingarchitects.com/Newsletter.

Resources:
2026 IAB and Sonata Insights Study: https://www.iab.com/insights/the-ai-gap-widens/

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob look at why burying a mistake isn't always the right call. They learn how an honest flaw in a product's story can make it feel rare, one of a kind and worth paying more for. Plus, the two limits every marketer should know before trying it.

Topics covered:
[02:05] "Made by Mistake: When Mistakes Increase Product Preference"

[03:15] The chocolate that people picked over cash

[04:05] Why a flaw made a drawing sell for more

[04:20] Intentionality bias and the appeal of the improbable

[04:45] Mistakes only pay off when you're already skilled

[06:00] Fun products versus function, and the $6 eBay premium

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
Reich, T., Kupor, D. M., & Smith, R. K. (2018). Made by mistake: When mistakes increase product preference. Journal of Consumer Research, 44(5), 1085–1103. https://doi.org/10.1093/jcr/ucx089

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

The IPA analyzed nearly 1,000 campaigns and found a 60/40 split between brand and performance marketing drives the strongest long-term growth. GOVX tested that research and broke free of a plateau.

This week, Elena, Angela, and Rob talk with Aaron Pelander, Chief Brand Officer at GOVX, the largest online retailer serving the US military and first responder community. Aaron shares how GOVX moved from a performance-only mindset to a balanced brand strategy. He breaks down the leading indicators his team tracks, from share of search to direct traffic. Marketers on a plateau will get a real plan for building brand strength.

Topics covered:
[04:00] GOVX marketing before the plateau hit

[07:00] What clicked after reading The Long and the Short of It

[09:00] Splitting budget into member and brand marketing

[14:00] Leading indicators like share of search and direct traffic

[21:00] Earning executive buy-in for TV and sponsorships

[33:00] Aaron's advice for brands stuck on a plateau

[34:00] Why precise attribution is overrated

To learn more, visit https://www.marketingarchitects.com/Podcast or subscribe to our newsletter at https://www.marketingarchitects.com/Newsletter.

Resources:
2013 IPA Report: https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/

GOVX Website: https://www.govx.com/

Aaron Pelander’s LinkedIn: https://www.linkedin.com/in/aaronpelander/

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore why family-owned branding builds consumer trust. They dig into new research testing whether a family name on the label actually changes how people feel about a brand, and which categories benefit most.

Topics covered:
[02:00] "I Vouch for It with My Name"

[00:35] Why a family name feels like an emotional shortcut

[03:00] Testing the same cheese ad with two different backstories

[04:00] How sincerity turns into brand credibility

[05:35] Which categories benefit most from family ownership

[07:00] Takeaways for marketers, plus real brand examples

To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
Schramm, H., & Zinser, A. (2025). "I vouch for it with my name." The influence of brand perception of family businesses on their credibility and the purchase intention of consumers. Frontiers in Communication, 10, Article 1607511. https://doi.org/10.3389/fcomm.2025.1607511

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FIFA's 2026 World Cup pulled in more than $9 billion in tournament revenue. A single rule change around new hydration breaks is expected to net Fox at least $250 million in ad revenue alone.

This week, Elena, Angela, and Rob break down what the World Cup's record-breaking business means for marketers investing in live sports. They dig into whether mega events can crowd out regular advertisers, if sponsorships or TV spots make the smarter sports buy, and how brands of any size can get into the game without overspending. Plus, hear creative tips for keeping viewers engaged when 71% of fans admit their attention is split during the game.

Topics covered:
[00:00] The record-breaking business of the 2026 World Cup

[03:00] Why the "Americanization" backlash didn't dent demand

[08:00] How mega events affect TV pricing for other advertisers

[10:00] Why live sports still build a brand's memory structures

[14:00] Making creative work for second-screen viewers

[15:00] Sponsorships vs. TV spots: which buy works best

To learn more, visit https://www.marketingarchitects.com/Podcast or subscribe to our newsletter at https://www.marketingarchitects.com/Newsletter.

Resources:
2026 SportsPro Article: https://www.sportspro.com/analysis/sponsorship-marketing/fifa-world-cup-2026-business-revenue-ticketing-broadcast-sponsorship/

2026 WARC Article: FIFA World Cup: https://www.warc.com/en/article/almost-nine-in-ten-fans-plan-to-engage-with-world-cup-games-across-channels-d6e7955af51540c791c76b231ac1eeca

2026 WARC Article: World Cup Engagement: https://www.warc.com/en/article/almost-nine-in-ten-fans-plan-to-engage-with-world-cup-games-across-channels-d6e7955af51540c791c76b231ac1eeca

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.