The Marketing Millennials

Kelli Hurley, VP, Head of Content and Podcast Partnership Sales at SiriusXM, sits between brands and podcast creators on every deal. She calls the job a combo of diplomacy and psychological warfare.

Before SiriusXM, Kelli helped build the Westwood One Podcast Network, so she’s watched creator Marketing grow from simple host reads into video, social, and live events.
She tells us where a brand should put its 1st podcast dollars when it has SOME budget (but not TV budget), why some creator briefs can kill a deal before it starts, and the 1 measurement problem the whole industry STILL hasn’t cracked. Plus, the Marketing hill she’d die on, and why it changes how you should think about brand safety.

If you’re a Marketer who wants to make creator partnerships actually pay off, this episode is for YOU.

If you got something out of this one, hit follow and leave a rating. It helps more Marketers find the show.

Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that’s built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at siriusxmmedia.com/daniel

Follow Kelli:
LinkedIn: linkedin.com/in/kellihurley
Follow Daniel:
YouTube: youtube.com/@themarketingmillennials/featured
Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
http://www.workweek.com

Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.

ㅤ

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at https://gotomillions.co/ for sharp, actionable marketing insights.

ㅤ

LinkedIn posts that look almost identical are getting 8,000 impressions one day and 80,000 the next. Instagram has dropped its years of resistance to long-form video. And more inboxes now let AI decide what people actually read. Jay Schwedelson and Daniel Murray work out which of these shifts should change how you market, and they settle once and for all whether bottle service makes you a tool.

ㅤ

Best Moments:

(02:58) Jay stopped liking his own posts from company pages, and reach went up

(06:09) Why Instagram may be a much easier growth play than YouTube

(06:49) How brands can tease a launch and keep viewers on Instagram for the full reveal

(07:49) The first 200 characters of live text are email’s new North Star

(08:50) Image-heavy emails are invisible to AI summaries

(09:32) Why AI agents could make email matter more than ever

B2B social isn’t broken…most brands are just playing it wrong.

Daniel sits down with Chris Cunningham, founding member of ClickUp and the brain behind one of the most recognizable B2B social strategies today.

Chris breaks down how ClickUp went from a scrappy pivot to a content powerhouse by betting early on creators, comedy, and consistency, even when everyone said B2B social wouldn’t work. From building an internal creator team to launching multiple niche media pages, Chris shares the exact operating system ClickUp uses to generate millions of organic impressions every month.

You’ll also learn:

•

Why B2B brands should copy B2C trends before they’re “acceptable”

•

How ClickUp runs its weekly content machine from ideation to publishing

•

Why creator-led pages and employee-generated content are the future of B2B marketing

If you’re trying to build a brand people actually talk about (not just ads people scroll past), this episode is for you.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Follow Chris:

LinkedIn: ⁠https://www.linkedin.com/in/chrisclickup/⁠

Follow Daniel:

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing/⁠

Sign up for The Marketing Millennials newsletter: ⁠https://themarketingmillennials.com/⁠

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: ⁠https://workweek.com/

Why does every brand suddenly look the same? Anthony Reeves, author of Eat the Donkey and former brand and creative leader at Amazon, Kohler, LVMH, and WPP, has a theory, and it starts with "optimization."

If using the same AI tools and the same data as your competitors leads to the same results, how do you stand out? Anthony breaks down why friction might be the key.

Plus, the one data point that makes or breaks a creative brief, how to tell productive friction from plain old bureaucracy, and the McLaren rebrand that has Daniel fired up.

If you’re a Marketer who wants to build a brand that stands out instead of blending in, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Enjoying the show? Hit follow and leave us a rating. It helps more Marketers find the pod.

Follow Anthony:
LinkedIn: https://www.linkedin.com/in/anthonyreeves/
Website: https://www.anthonyreeves.co

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit:http://www.workweek.com

Is your multicultural Marketing just a diverse cast and a translated script?
Briana Méndez, Associate Director of Audience Insights and Strategy at SiriusXM Media, helps brands get past that.
She’s a Puerto Rican kid from the Florida suburbs who got her start at Remezcla, and now she helps brands understand 250 million listeners without flattening them into 1 demographic box. Because if you talk to everyone, you talk to no one.
She shares what happened when SiriusXM Media and the agency Alma tested in-culture audio creative (who it worked on might surprise you), and what Bad Bunny’s Super Bowl show proved about going all in on cultural specificity.
Plus, why Gen Z men are swapping music for podcasts, and the “Feel Core” trend that could change where your ads should run.
If you’re a Marketer who wants to reach multicultural audiences without shoving people in a box, this episode is for YOU.
Enjoyed this one? Hit follow and leave us a rating. It helps more people find the show.
Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that’s built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel

⁠Culture Trends Report⁠

⁠Insights⁠

Follow Briana:
LinkedIn: https://www.linkedin.com/in/brianamendez/

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: http://www.workweek.com

Budgets are tight heading into the holidays, so a plain “20% off” feels weaker than it might another year. Jay Schwedelson shares the offer framing that wins when people are watching every dollar, and Daniel Murray makes the case for pitching your product as a must-have 2027 budget line.

They also call out the AEO “experts” selling snake oil and explain why your year-old posts still deserve a pinned comment. Plus a Halloween costume brainstorm and a Harry Potter quiz that doesn't go well for Jay.
Best Moments:

(03:29) Why “costs less than 2 lattes” beats a discount when budgets are tight
(04:26) Turning holiday wishlists into a B2B “add this to your budget” pitch
(06:23) The commenter you should always pin, and why you shouldn’t set it and forget it
(08:28) Why paying someone to “get you into AI” is a red flag
(10:37) The incognito test to run before you trust any AI visibility results
(12:31) A Masked Singer pitch for Marketingland, with Jay as judge

Amanda Natividad, VP of Marketing at SparkToro and the Marketer who coined "zero-click content," is back for round 2 to talk about taste.
Everyone says great Marketing takes taste, or that taste is the moat against AI. Nobody explains where it comes from.

Amanda and Daniel dig into how you build it, and how you prove a post is working when there's no click to track (and the platforms are burying your links anyway).

Plus, why you should reverse engineer the comment you want before you hit post, and the hidden cost of publishing just to hit a quota.

If you're a Marketer who wants to make content people love to share, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Enjoyed this one? Hit follow and leave a rating. It helps more Marketers find the show, and it makes my day.

Follow Amanda:
LinkedIn: https://www.linkedin.com/in/amandanat
SparkToro: https://sparktoro.com

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com

Blake Erickson, Co-Founder of Scaling.com and co-author of The Science of Scaling, says 10x growth is easier than 2x. Daniel wanted to know why.

Blake went from missionary work in Peru, to building a 400-rep door-to-door sales company, to helping founders scale. He breaks down what an "impossible goal "looks like for a Marketing team, and how to tell if you're the one slowing everything down.

Plus, where AI moves the needle (and where it's just building cool stuff nobody needs), and his answer to the one A player vs. twenty B players debate.

If you're a Marketer who wants to scale your channel without just throwing more budget at it, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Enjoyed this one? Hit follow and leave a rating. It helps more Marketers find the show, and it makes my day.

Follow Blake:

LinkedIn: https://www.linkedin.com/in/blake-erickson-756b54168/

Website: https://scaling.com

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: www.workweek.com

By kickoff, sports fans already know what they’re buying. If you only show up during the game, you missed your window.

Adam Marks, Sports Sales Director at SiriusXM Media, helps brands reach fans in high-attention moments AROUND the game: sports talk, podcasts, streaming, and live events. He’s a 14-year Pandora and SiriusXM vet, a proud (and lonely) Ravens fan, and once launched SiriusXM’s Masters program from his bedroom with a 103 fever.
He explains why the best time to reach fans is Monday morning in the car, not Sunday on the couch. He also shares how brands without $50M for a league deal can still own an NFL season, and a story about a no-laptops brainstorm that turned one QSR into one of SiriusXM’s biggest advertisers.

If you’re a Marketer who wants in on big sports moments without a Super Bowl-sized budget, this episode is for YOU.

If you liked this one, hit follow and leave a quick rating. It helps more Marketers find the show.
Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that’s built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel
Follow Adam: LinkedIn: https://www.linkedin.com/in/adammarks2/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit:http://www.workweek.com

Pumping out AI-written filler content could be quietly tanking your site. Daniel explains Google’s new spam update, which flags websites full of low-quality AI content, and why a few strong pieces with real stats beat 200 keyword articles. Jay shares Ahrefs data showing that pages not updated in a year are two times less likely to be cited by AI, and that adding schema made no difference across 1,900 pages. He also explains why listicles are the format AI pulls from most.

AI search is acting like the 1995 internet right now: lazy, hungry for fresh content, and drawn to simple formats. If you’re a Marketer who wants to show up in AI answers without getting penalized by Google, this is the episode for YOU.

Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit:http://www.workweek.com

Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might be the reason your ads stop showing up.
Val got into Marketing because her writing set her apart, and she was an Unbounce customer at her last 3 companies before she ever worked there.
She and Daniel get into what Google's ad quality updates mean for your landing pages, and why changing even a single word per channel can pay off more than a full rebuild would.
Plus, the hill Val is willing to die on for every Marketing team (and why most companies won't pay for it).
If you're a Marketer who wants landing pages that convert, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/
This episode originally aired October 29, 2025.
If this one saves you from running one more bad homepage ad, hit follow and leave a rating. It helps more Marketers find the show.
Follow Val:
LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
http://www.workweek.com

If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing.

Stephanie helped build what social advertising looks like at Meta. Now she’s doing it again, on a platform where users spend almost 3 hours a day playing, building, and hanging out with friends.

She breaks down the 3 smartest ways brands can show up on Roblox, which 1 to test first, and why teams willing to hand creators the keys tend to win (surprise, surprise).

Plus, she tackles the safety question every Marketer (and parent) asks 1st, and how Fenty Beauty turned a Roblox experience into a product you can literally buy at Sephora.

If you’re a Marketer who wants to reach Gen Z where they’re spending their free time, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Enjoying the pod? Hit follow and leave us a rating. It helps more Marketers find the show.

Follow Stephanie: LinkedIn: https://www.linkedin.com/in/stephanielatham/

Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.)

Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM Media's audio-first creative consultancy. He's also one of the world's top experts on "sonic strategy": helping brands blend art & science to make audio ads and sonic identities that stick.

Today on the pod, he shares what an audio ad has to nail in the first few seconds, and the most underused brand asset in Marketing.
Plus, how the music playing in a store can change what shoppers buy, and why Steve wants you eating dinner with earplugs in.

If you're a Marketer who wants audio ads and a brand sound people remember, this episode is for YOU.

If this one has you rethinking your brand's sound, hit follow and leave a rating. It helps more Marketers find the show.

Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel

Follow Steve:
LinkedIn: https://www.linkedin.com/in/stevekeller1/

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:http://www.workweek.com

From now through January, four words decide whether people open your email: outlook, trends, prediction and forecast. Jay explains why everyone wants to know what’s coming and why these words belong in every subject line, webinar title and offer right now. He also shares the content format that pairs with them: an AI-built 2027 calendar for your industry, gated to grow your list, which sees over a 75% lift from October through January. Daniel adds year-end roundups of your best content and your own 2027 predictions.

Then they get into the AI tools they actually use. Daniel quietly had Lovable reverse engineer a prompt so he could rebuild a website section in Claude. Jay swears by Wispr Flow for dictation and Gamma for building decks in seconds. They also explain why being scared to share your data with AI is the real risk, and how Meta’s Muse caught Jay paying for NBA League Pass twice without being asked.

If you’re a Marketer who wants to own Q4 content, this is the episode for YOU.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:http://www.workweek.com

What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they've got.

This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Mars before bringing his measurement obsession to PepsiCo. He also literally wrote the book on it.
He and Daniel get into why measurement should never start with your data (what??) and what testing hundreds of ads on real brains will reveal about your creative.

Plus, why Sorin doesn't trust surveys and the one metric he'd track over engagement.

If you're a Marketer who wants to prove your Marketing actually drives sales, this episode is for YOU.

If this one changes how you look at your dashboard, hit follow and leave a rating. It helps more Marketers find the show.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

This episode originally aired November 14, 2025.

Follow Sorin:
LinkedIn: https://www.linkedin.com/in/patilinet/
Website: https://marketing-effectiveness.com/

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:http://www.workweek.com

What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out.

She breaks down how a fan hack starring Flamin' Hot Cheetos became a PepsiCo collab, and the very intentional story behind the name Saucy Noods. Plus, why they send a small team everywhere from Coachella to Comic-Con, what fans tell you IRL that they'd never post online, and the one thing Maruchan will NEVER use AI for.

If you're a Marketer who wants to turn social chatter into products people actually buy, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

If this 1 hit, follow the show and leave a quick rating. It's the easiest way to help more Marketers find us.

Follow Katelyn:

LinkedIn: https://www.linkedin.com/in/katelynstokes/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Q4 inboxes and feeds are about to get crowded, and last quarter's tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they're betting on right now. Daniel puts a specific number like 7, 5, or 8 (never a round 10) at the front of his subject lines, and he mixes lowercase with a single all-caps word. Jay capitalizes the entire first word, like NEW, and opens with the offer in brackets. He also moves emojis to the middle or end of the subject line, or bookends them in the preheader, because a leading emoji causes problems for screen readers.

They also break down LinkedIn's new collaborative posts, which push one post into up to five feeds (including company pages) without counting as sponsored. Then they get into why Instagram's new AI agents in Edits are worth using now but could turn everyone's feed into a wall of sameness later. Daniel's workaround is to test new hooks with trial reels so they reach non-followers first. The bigger lesson is that when a platform launches a new feature, you should lean in early, because that's when it gets the most distribution. If you're a Marketer who wants more opens and more reach heading into Q4, this is the episode for YOU.

Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
https://workweek.com/

Is it really alllll about follower count when it comes to B2B influencer marketing?

It’s not. It’s more about who’s following you, than how many.

Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, it can be the tool your brand needs to scale.

Plus, what does a good creator brief actually look like? What makes LinkedIn content stand out? How do you incorporate events IRL into your strategy? Some things may surprise you.

Whether you’re a Marketer at a B2B company or someone who wants to know more about B2B influencer marketing, this is the episode for you.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Follow Vin:

LinkedIn: ⁠https://www.linkedin.com/in/vinmatano/⁠

Follow Daniel:

YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

How do you get an entire Super Bowl stadium to sing along to your ad? Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket, figured it out...2 weeks before kickoff.

After his time at Airbnb and the agency Crispin Porter + Bogusky, Peter helped Rocket stop selling mortgage rates and start selling homeownership, and he and Daniel get into why that idea was just sitting there for the taking in the first place.

Plus, a live TV risk that could have fallen completely flat, what happened when Rocket listed an NBA arena on Redfin (and a tornado rolled in), and why a great ad doesn't need a blockbuster budget.

And his Marketing hill to die on? Let's just say AI won't love it.
If you're a Marketer who wants to build brand campaigns people actually feel, this episode is for YOU.

Hit follow and leave a rating if this one has you humming Country Roads. It helps more Marketers find the show.
--

Own every listening moment with SiriusXM Media.

As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results.

Learn more about the largest addressable audio ecosystem at ⁠⁠https://www.siriusxmmedia.com/daniel⁠⁠ --
Follow Peter:
LinkedIn: https://www.linkedin.com/in/petergiorgi/

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit http://www.workweek.com

Marketers are quietly sleeping on one of the biggest data sets out there: prediction markets. Jay explains how Kalshi and Polymarket work like a giant survey on almost any topic, except people are putting real money behind their answers, which makes the results unusually accurate. He also shares the exact prompt to use in ChatGPT, Claude, or Gemini. Tell it your audience, have it search Kalshi and Polymarket for five active, non-political, non-sports markets that signal what that audience will care about in the next 3 to 12 months, then ask for content ideas. He also explains why you should never try to dig through those sites yourself.

Daniel explains why now is the perfect time to publish forward-looking 2027 content, and how prediction data lets you pair thought leadership with real numbers you can link out to. The bigger idea is that surveys capture what people say, while money shows what they actually think, so always follow the money. If you're a Marketer who wants to get ahead of what your audience cares about next, this episode is for YOU.

Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That

Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: https://workweek.com/