Podcast
The Myopia Mindset
The Myopia Mindset podcast features deep interviews with passionate and successful change-makers in the myopia industry. As well as the latest news, topics, and commentary about what makes myopia management truly special.
- Episodes
- 96
- Releases
- Weekly
- On air since
- 2024
- Latest episode
- 4 days ago
Episodes
96 episodes, newest first
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86 MMP | Can a Light Bulb Replace Outdoor Time? (with Dr. Leah Johnson)
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85 MMP | Nobody Fails at Myopia Management. They Stall. (with Matt Oerding)
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84 MMP | Aurora GP Lab's Big Bet on Ortho-K
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83 MMP | Even a Monkey Can Control Myopia (with Dr. Thomas Aller)
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82 MMP } The Case for Going Straight to Parents
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81 MMP | Ortho-K Is Almost Passive Income (with Dr. Matthew Martin)
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80 MMP | Nobody Cares About Your Lens Technology (with Dr. Shefali Miglani)
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79 MMP | China Is Ten Years Ahead on Myopia. We're Still Arguing About Modality. — Myopia News Monthly
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78 MMP | 3 Spicy Myopia Topics w/ Dr. Jennifer Lyerly
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77 MMP | Going All In: Inside the Mighty Eyes Myopia Program
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76 MMP | This Is Your Wheelhouse. You Better Fix This.
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75 MMP | Myopia News Monthly — Insurance, Optic Zones, and a Second FDA Swing
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74 MMP | The FDA Is Giving Low-Dose Atropine a Second Chance
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73 MMP | The Doctor Who Taught Himself Ortho-K — Dr. Gill on Failure, Math, and Building Doctors Own Design
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72 MMP | Become the Decision Maker: Optometry's Biggest Advantage
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71 MMP - Myopia News Monthly — Is All Myopia a Disease? Atropine Combo Therapy & the Axial Length Question
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70 MMP | 5 AI Marketing Moves Every Myopia Practice Should Make This Week
Show notes
For all the noise around artificial intelligence, the most useful question for a myopia practice isn’t “Will this replace me?” It’s “Can this help me do the work I already know I should be doing?”
That’s the premise of this week’s episode. I sat down with my friend Louise Curcio — a fractional marketing director with a focus on AI-augmented marketing, and formerly the director of myopia management marketing at CooperVision — to walk through a practical list of marketing moves for the myopia practice. None of these are exotic. Most are fundamentals that strong practices have used for years. What’s changed is that AI now makes each one faster, cheaper, and easier to execute, often in the time it takes to listen to this episode.
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69 MMP | Myopia News Monthly - The Surgeon General Agrees With Us
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68 MMP | They're Living Rent-Free in Your Practice
Episode 68
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67 MMP | The EQ Edge — How Emotional Intelligence Builds a Myopia Management Practice That Lasts
Episode 67
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