The Ophthalmology Playbook

Every January, practices launch ambitious plans, and by spring many of those plans have quietly stalled. In this episode, Guido and Will Hall discuss how to create annual priorities that matter and why aligning physicians and administrators around a short list is more important than a long one. They cover how to avoid initiative overload, set measurable goals that teams can track, and translate strategy into day-to-day execution. Listeners will walk away with a practical approach for choosing fewer priorities, assigning clear ownership, and keeping the whole practice focused on what moves it forward.

Connect with Will:

• LinkedIn:https://www.linkedin.com/in/willhall/

Connect with Guido:

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• LinkedIn:https://www.linkedin.com/in/guidopiquet/
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• Mann Eye Institute:https://www.manneye.com/

Resources Mentioned:

• ASOA Practice Resources:https://www.asoa.org/practice-resources

Collaboration with ASOA (https://www.asoa.org/) and produced by Convert Health (https://www.converthealth.co/).

Welcome to The Ophthalmology Playbook! In this kickoff episode, Kade Wilcox, CEO of Convert Health, sits down with hosts Guido Piquet (COO, Mann Eye Institute, and ASOA board member) and Ben Seals (CEO, Thomas Eye Group, and ASOA incoming president) to share why they started the show.
They talk about the conversations they wish they’d heard early in their careers, why ASOA has been such a key resource, and who the podcast is for: practice leaders, administrators, providers, and team members who want to keep growing.
Every week, Guido and Ben will tag-team short, practical episodes with industry experts on topics like budgeting and 2027 planning, hiring and workforce development, interventional glaucoma, and the latest technology.

Brought to you in partnership with ASOA and Convert Health.

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https://www.converthealth.co/podcast