Podcast
The Rave Social Podcast
Welcome to The Rave Social Podcast, your favorite marketing podcast designed for entrepreneurs who want to create brands everyone will rave about!
Join us as we dive into the world of marketing, building strong communities, and setting trends that put you ahead of the curve. We mix entertainment with education, offering fresh takes on those tired old marketing strategies you've probably heard a million times.
Hosted by Jaiden Robinson, a social media manager and marketing expert, The Rave Social Podcast brings you a unique and relatable approach to all things marketing. Jaiden's got your back when it comes to tackling evolving algorithms and avoiding gimmicky trends.
Marketing your business doesn't have to be so serious - it can and should be fun! So, whether you're on a hot girl walk, at the gym, or making your favorite meal, The Rave Social Podcast is your go-to source for marketing inspiration and crazy marketing stories that showcase the fun side of marketing your business.
Tune in every Wednesday for a dose of marketing magic with a side of girl talk!
- Episodes
- 72
- Releases
- Every two weeks
- Typical length
- 48 min
- On air since
- 2024
- Latest episode
- 6 days ago
Episodes
72 episodes, newest first
-
54 min
The Missing Link Between Your Health and Your Business with Samantha MacFarlane
Season 3, Episode 72
Show notes
Does anyone actually want to live to 200 if they never get to do anything? This week I’m joined by my friend Sam, a holistic health practitioner, breathwork facilitator, Reiki healer and brand designer. About six months ago she quit her full-time job to build Metamorphosis Studio.
Sam spent nearly a decade doing every protocol she could find. Then the thing that finally moved her healing forward had nothing to do with a supplement. We talk about why your symptoms are information and not a betrayal, why “healed” is a trap when you treat it as a destination, and what happens when you’re making “very expensive pee.” We also get into why Sam thinks purpose and play are the missing pieces in most healing protocols.
Then we switch to business. We cover branding as personal development, the one sign that someone needs self-discovery more than a marketing strategy, and the pressure to niche down when you’re a multidimensional human.
-
40 min
71 What Actually Makes a Facebook or Instagram Ad Work? with Jade Mc Neil
Season 3, Episode 71
Show notes
What if your Meta ads aren’t the problem, but what happens after someone clicks? 👀
In this episode of The Rave Social Podcast, Jaiden sits down with Jade, a Meta ads specialist who helps businesses turn Facebook and Instagram advertising into profitable campaigns. With a background in psychology, Jade brings a fascinating perspective to marketing, breaking down how understanding human behavior can help you create ads that connect with the right people without resorting to manipulative tactics.
They chat about what your business needs in place before investing in paid ads, why a proven offer and a converting website matter more than you might think, and how to figure out where things are going wrong when your campaigns aren’t bringing in leads or sales. Jade also shares her thoughts on ad creative, ad fatigue, audience targeting, and why you might be overthinking your metrics (yes, likes and comments aren't everything!).
Plus, they get into the ethics of marketing, the psychology behind creating anticipation, common Meta ads myths, and why those fake countdown timers need to go away forever.
Whether you're thinking about running your first ad campaign or you've already spent money on ads and aren't seeing the results you hoped for, this episode will help you approach paid advertising with more clarity, confidence, and strategy.
And a little reminder from Jade: just because you're good at something doesn't mean you have to keep doing it. Sometimes the best business decision is giving yourself permission to change direction. 💛
-
54 min
70 The Future of Creative Agencies with Pairbond Studios
Season 3, Episode 70
Show notes
What happens when three creative experts build a business around doing what they each do best?
In this episode, Jaiden sits down with Jessica Banks, Amanda Beck, and Robin Golden-Skinner, the women behind Pairbond Studios, a creative co-op built to challenge the traditional agency model. They talk about why the “unicorn employee” is a myth, how bringing different areas of expertise into the same room can create stronger brands, and why sometimes the best thing you can do for your business is admit that you shouldn’t be doing everything yourself.
They also get into what makes a brand feel clear versus chaotic, how to know which trends are actually worth following, why authenticity matters more than ever, and how businesses can build brands that people genuinely connect with. Plus, they share the lessons they’ve learned from working together, their biggest branding pet peeves, and the advice they wish they could give their younger selves.
It’s a conversation about creativity, collaboration, trusting your gut, and remembering that work is supposed to be fun, too.
-
39 min
69 Building a Brand People Want To Come Back To with Rachel Leslie from Laer Studio
Show notes
What actually makes a brand memorable? And how do you tell your story without sounding like everyone else?
In this episode of The Rave Social Podcast, Jaiden sits down with Rachel Leslie, founder and editor-in-chief of Layer Studio, to talk all things brand storytelling, copywriting, creativity, and growing a business. Rachel shares what she learned from working with brands like Nike, Away, Zola, and Goop Kitchen, and why the strongest brands are the ones that truly know who they are and what they stand for.
They get into why storytelling isn't just your About page or a perfectly crafted Instagram caption, how to make your writing more specific and relatable, the biggest mistakes business owners make when writing their own copy, and why reading your work out loud can completely change the way it lands. They also talk about using AI without losing your personality, finding creative inspiration through travel, transitioning from solo business owner to agency leader, and the never-ending process of figuring out how much of yourself belongs in your brand.
Plus, Rachel shares the reminder every entrepreneur probably needs to hear: you're right where you're supposed to be.
-
45 min
68 The Missing Piece in Women's Hormone Health with Ashley Cruz Arata
Season 3, Episode 68
Show notes
What if “normal” isn’t actually optimal? In this episode of The Rave Social Podcast, Jaiden sits down with Ashley Cruz Arata, a board-certified integrative health practitioner specializing in thyroid and hormone health, to talk about what happens when you know something feels off in your body, but your labs keep coming back “normal.”
Ashley shares her own journey through thyroid issues, a precancerous tumor, partial thyroidectomy, unexplained weight gain, exhaustion, brain fog, mood changes, and ultimately finding answers through functional medicine. Together, Jaiden and Ashley unpack why so many high-achieving women feel like they’re doing everything right but still feel completely depleted.
They dive into thyroid health, perimenopause, hormone testing, gut health, burnout, autoimmune issues, and the difference between being “within the normal range” and actually feeling your best. Ashley also shares how women can become better advocates for themselves, what questions to ask their doctors, and why supporting your health doesn’t necessarily mean giving up your career, your social life, or the things you love.
Plus, Ashley answers some rapid-fire wellness questions, including the health trend she wishes would disappear, the lab marker she thinks every woman should understand, and the simple morning habit that can make a huge difference.
If you’ve ever thought, “I know something isn’t right, but everyone keeps telling me I’m fine,” this episode is for you.
-
41 min
67 The Real Reason You're Afraid to Be Seen with Em Roberts
Season 3, Episode 67
Show notes
What if the reason you’re struggling to show up online has less to do with confidence and more to do with your nervous system?
In this episode of The Rave Social Podcast, Jaiden sits down with somatic practitioner Em Roberts to unpack the real reasons entrepreneurs hide, overthink their content, people-please, and hold themselves back from being fully seen. They talk about visibility blocks, self-trust, nervous system safety, perfectionism, overperforming, and why mindset work alone doesn’t always get to the root of the problem.
Em shares how our bodies can learn to associate being visible with judgment, rejection, or even failure, and how somatic work can help us build the capacity to be seen without abandoning ourselves. They also get into the difference between confidence and self-trust, how to stop letting other people’s “shoulds” dictate your business, and why authenticity doesn’t mean sharing everything online.
If you’ve ever thought, “I know I should be showing up more, but I just can’t,” this episode is for you. It’s a conversation about taking up space, finding your edges, building self-trust, and learning to show up in a way that actually feels like you.
-
49 min
66 How to Stop Hiding in Your Business with Kayla Dean
Season 3, Episode 66
Show notes
This week on the Rave Social Podcast, Jaiden sits down with copywriter and messaging strategist Kayla Dean for an honest conversation about rebranding, finding your voice, and building a business that actually feels like you. Together, they unpack what it means to navigate seasons of change, why authenticity isn't just a buzzword, and how Kayla's own personal and business reinvention reshaped the way she approaches messaging for her clients.
They also dive into the evolution of online marketing, why cookie-cutter formulas aren't working the way they used to, and how business owners can create content that connects without relying on manipulation or outdated strategies. From storytelling and copywriting to personal branding, AI, social media, and the pressure to constantly "keep up," this episode is a refreshing reminder that there isn't one perfect path to success.
If you've been questioning your brand, overthinking your messaging, or feeling pulled in a hundred different directions by online business advice, this conversation will help you reconnect with your own voice and build a business that's rooted in clarity instead of comparison.
-
49 min
65 The Akashic Records, Intuition & Your Business with Hilary Pearlson
Season 3, Episode 65
Show notes
What if you stopped trying to follow everyone else’s business strategy and started listening to your own intuition instead?
In this episode, Jaiden sits down with Akashic Records teacher and intuitive guide Hilary to talk about her unexpected journey to the records and how they completely changed the way she approaches life and business. From surviving a bone marrow transplant and navigating chronic illness to building an intuitive business, Hilary shares how learning to trust her body, her timing, and her spiritual team has shaped everything she does.
Jaiden and Hilary dive into what the Akashic Records actually are, how you can use them for surprisingly practical business decisions, and why slowing down might actually help you find the clarity you’ve been searching for. They also chat about information overload, intuition vs. anxiety, following someone else’s blueprint for success, and the very real experience of realizing you might be making business way harder than it needs to be.
If you’ve been feeling overwhelmed, disconnected from your intuition, or wondering what your actual next move is, this conversation might be exactly what you need to hear. 💫
-
46 min
64 Stop Being the Bottleneck in Your Business with Colie James
Show notes
What if the thing slowing down your business isn't your marketing, your pricing, or your offers, but the systems running behind the scenes?
This week on The Rave Social Podcast, Jaiden sits down with client experience and systems strategist Colie James to talk about why so many entrepreneurs accidentally become the biggest bottleneck in their own businesses. From creating a client experience that people rave about to building workflows that save time, reduce stress, and increase revenue, Colie shares practical strategies for getting out of your own way and creating a business that doesn't rely on you remembering every little detail.
They dive into the real purpose of automation, why client education is the secret to a better customer experience, common mistakes service providers make when scaling, and the truth about choosing between HoneyBook and Dubsado. Plus, Colie shares simple systems you can implement this week to create more freedom, improve client retention, and make your business feel a whole lot lighter.
If you've ever felt overwhelmed by the backend of your business, struggled to take time off, or wondered how successful business owners seem to make everything look effortless, this episode is packed with actionable advice you'll want to put into practice immediately.
-
57 min
63 Burnout, Your Life Purpose, and Business with Alexa Martinez
Season 3, Episode 63
Show notes
What happens when you've built the business you always wanted, but you're still exhausted, overwhelmed, and wondering why success doesn't feel the way you thought it would?
In this episode, Jaiden sits down with success and leadership coach Alexa Martinez for an honest conversation about burnout, ambition, and the pressure so many entrepreneurs feel to constantly do more, achieve more, and be more. After reaching a breaking point in her own business, Alexa realized that what looked successful from the outside was costing her far more than she was willing to admit.
Together, they explore how hustle culture has shaped the way we think about work, why so many women tie their identity to their businesses, and what it really takes to create a life that feels as good as it looks. From navigating burnout and redefining success to building stronger boundaries and reconnecting with your values, this conversation is a powerful reminder that your business is something you do, not who you are.
If you've ever struggled to switch off, felt trapped by the business you once dreamed of building, or wondered if there's a better way to grow without sacrificing yourself in the process, this episode is for you. It's a refreshing, thought-provoking conversation about creating success on your own terms and building a business that supports your life instead of consuming it.
-
43 min
62 Building Wealth & Confidence in the Beauty Industry with Nicole Nixon
Season 3, Episode 62
Show notes
Nicole Nixon joins the Rave Social Podcast to talk about what it really takes to build a successful beauty brand in today’s world. From accidentally ending up in beauty school to building brands for powerhouse companies like Sexy Hair, DevaCurl, and ColorProof, Nicole shares the unfiltered truth about the beauty industry, social media, confidence, and why so many women undervalue themselves in business.
This episode dives into:
• Building a beauty brand that actually gets clients booked
• Why social media matters more than ever for hairstylists
• The connection between branding, confidence, and charging more
• Women, money, freedom, and closing the wage gap in beauty
• How to stop overthinking content and finally show up online
• The reality of building a career as a woman in the beauty industryIf you’re a hairstylist, salon owner, creative entrepreneur, or woman building a business online, this conversation will leave you feeling empowered, inspired, and ready to take up more space.
-
45 min
61 Life First, Content Second - How to Stay Consistent Without Going Insane with Caroline from Impact Media House
Show notes
From batching smarter to crafting a life-first business, this episode of the Rave Social Podcast is packed with practical strategies for entrepreneurs who want to grow online without sacrificing their freedom. Jaiden sits down with social media strategist and educator Caroline Langdon to break down sustainable content systems, ADHD friendly workflows, signature series strategy, and how to create content you’re actually proud of.
Caroline shares her exact monthly batching process, her approach to staying consistent while traveling full time, and why your business should fit into your life without consuming it. Whether you’re overwhelmed by content creation, struggling to stay consistent, or ready to simplify your business systems, this conversation will leave you feeling empowered, organized, and inspired.
Tune in for actionable advice on content creation, productivity, and building a business that supports the life you actually want.
-
38 min
60 Motherhood and Entrepreneurship with Mary Shelton
Season 3, Episode 60
Show notes
In this episode, we’re going cameras off (thanks, Mercury retrograde 😅) with wedding photographer and mentor Mary Shelton for a real, refreshing conversation about building a business that actually fits your life.
We’re diving into what it really looks like to run a business as a mom, set boundaries without losing your freedom, and trust your gut even when it means pivoting everything.
Mary shares how motherhood made her ruthless with her time, why your taste is actually your biggest business advantage, and how stepping away from the noise helped her rediscover her creativity (and fall back in love with her work).
If you’ve been feeling stuck, uninspired, or like you’re playing it too safe, this episode is your permission slip to do things differently.
💫 What we cover:
• Balancing motherhood and entrepreneurship (without burnout)
• Setting boundaries while leaving room for flexibility
• Pivoting your business when your creativity evolves
• Why your unique taste is your secret weapon
• Getting off the internet to find real inspiration
• Separating your identity from your business
• Stepping into your “next era” with confidenceFOLLOW JAIDEN ON INSTAGRAM
FOLLOW MARY ON INSTAGRAM
WATCH THE VIDEO EPISODE HERE
GET THE FULL SHOW NOTES HERE -
48 min
59 Virality and Building a Brand That Lasts with Cassie Pannier
Season 3, Episode 59
Show notes
In this episode of The Rave Social Podcast, Jaiden sits down with Cassie Pannier, brand designer and founder of Gathery Creative. They talk all things branding, virality, and what it actually looks like to build a brand people connect with. They get into why chasing viral content isn’t always the move, how to show up consistently without blending in, and why strategy matters way more than just having pretty visuals.
They also chat about messaging, rebrands, brand worlds, and how to create a brand that feels clear, memorable, and totally you. If you’re building a business and want your brand to feel more intentional and less trend-chasey, this one’s for you.
-
42 min
58 The Secret to Scaling Without Burning Out with Fran Rescigno
Season 3, Episode 58
Show notes
In this episode of The Rave Social Podcast, Jaiden sits down with client experience architect Fran to talk about one of the most overlooked (but most powerful) parts of growing a business: your client experience.
If you’ve ever felt overwhelmed managing clients, struggled to scale without burning out, or thought hiring help would magically fix everything, this conversation is for you. Fran shares how she went from starting as a virtual assistant during the pandemic to becoming the go-to person for designing seamless client journeys and backend systems for online businesses.
Together, Jaiden and Fran dive into what actually makes a business run smoothly behind the scenes, from systems and automations to capacity planning and time tracking. They also talk about why so many entrepreneurs resist structure in their businesses and why a little structure might be the very thing that gives you more freedom.
This episode is packed with practical insights for women building service-based businesses who want to grow sustainably, create better experiences for their clients, and stop feeling like they have to do everything themselves.
In this episode, you’ll hear about:
• The biggest client experience mistakes business owners make
• Why hiring a VA without systems can create more chaos
• How to use automations without sounding robotic
• The tools that can help you organize and scale your business
• Why tracking your time can completely change how you price and plan your workPlus, Fran shares one simple step you can take this week to better understand your workload and set your business up for smoother growth.
-
1 hr 13 min
57 How Our Relationships Shape and Support Our Mission with Tay and Claire
Season 3, Episode 57
Show notes
Welcome to The Rave Social Podcast! In this episode, Jaiden sits down with breathwork mentors Tay and Claire for an inspiring conversation as they explore how relationships profoundly shape and support personal missions.
Spoilers:
• Authentic descriptions of their partnerships: earth-fire balance, unhinged expansiveness, and soul-level telepathic connections from psychedelic experiences.
• Navigating business-building with partners, avoiding enmeshment, and reclaiming intimacy through breathwork and self-sourcing.
• Moving through honeymoon, tragic, and post-tragic relationship phases with tools like attachment styles, polarity, and playful "pattern interrupts" (cue "take the carrot out of your ass" 😂).They share actionable advice on co-creating growth, rewarding positive behaviors, celebrating partners like "dogs needing treats," and prioritizing deep somatic practices over endless analysis.
Discover their upgraded program, The Mothership, a 7-week journey with live breathwork sessions starting April 9 to build capacity for mission-aligned living without burnout. Perfect for women seeking clarity in relationships and self-trust.
-
51 min
56 Selling in the Age of AI: Why You Can’t Outsource Your Voice with Kaili Meyer
Season 3, Episode 56
Show notes
What actually happens to sales, trust, and creativity when AI enters the chat?
In this episode of the Rave Social Podcast, Jaiden sits down with sales copywriter and sales psychology expert Kaili for an honest, nuanced conversation about copywriting, content, and selling in the age of AI.
Kaili shares her journey from magazine writing to finance to building a thriving copywriting studio and why AI isn’t the villain or the hero people think it is. Together, they unpack where AI genuinely helps business owners, where it quietly erodes authority, and why outsourcing your voice (or your intuition) is one of the fastest ways to lose trust with your audience.
This episode goes far beyond surface-level AI tips. You’ll hear candid insights on:
• Why AI-generated copy often feels “off” (and how to spot it)
• The difference between content and copy and why it matters more than ever
• How over-relying on AI can flatten brand voice and sabotage long-term sales
• What AI still fundamentally cannot understand about human buying behavior
• Why your website and sales pages are not the place to cut corners
• The real cost of fast-track business strategies and “easy money” culture
• How to use AI as a tool without giving away your authority, creativity, or powerThey also dive into bigger questions about sustainability, ethics, trust, and why slowing down rather than automating everything may be the competitive edge brands need right now.
If you’re a business owner, service provider, coach, or creative navigating AI while trying to stay human, this conversation will challenge how you think about selling, writing, and showing up online.
✨ Less hype. More discernment. Real strategy.
-
48 min
55 Why Everything You Know About Social Media Is Wrong with Nicole Toledo
Season 3, Episode 55
Show notes
In this episode, Jaiden sits down with Nicole, founder of StoryHaus Media, to unpack why chasing virality, copying competitors, and posting just to post are keeping your brand small. Exploring what you can do better, they dive into building a true community, redefining what “going viral” actually means, and creating content that converts through storytelling, authenticity, and human-first strategy (not engagement bait and AI slop).
You’ll hear them discuss:
• Why your story is the real differentiator in a saturated market
• How to shift from “algorithm victim” to creating for watch time, connection, and depth
• The new era of educational content in an AI world and how to keep it human
• Posting less but better, and letting purpose drive your content, not pressure
• Community-first tactics: comments, DMs, and making people feel genuinely seenAt the end, Nicole shares the advice she’d give her younger self about believing in her vision, taking real action, and getting serious about money and sustainability as a creative.
If you’re ready to stop chasing trends and start building a magnetic, long-term brand online, this episode is your permission slip to go inward, get intentional, and make social media feel fun and effective again.
-
45 min
54 Astrology for Your 2026 Business Strategy with Kessli
Season 2, Episode 54
Show notes
Today on the The Rave Social Podcast, Jaiden sits down with Kessli Hall, a business strategist and brand architect who blends high-level strategy with astrology and human design to help founders build businesses that are both profitable and soul-aligned.
Together, they explore how massive astrological shifts are setting the stage for 2026 and what that means for the future of entrepreneurship, marketing, and leadership. From the rise of community-centered business models to the death of the online “guru” era, Kessli breaks down how Pluto, Uranus, Neptune, and Saturn are rewriting the rules of business.
Expect insights on:
• The move from hierarchy to collaboration in business models
• Why long-form, authentic content and deeper client relationships are on the rise
• How AI is changing how we connect and why human nuance matters more than ever
• What Saturn return means for entrepreneurs stepping into true leadership
• How to align your offers and messaging with your Sun sign’s archetypeKessli also shares what she’s building next, including her upcoming mastermind, Equinox, and her AI-powered astrology tool for business founders.
Whether you’re astrology-curious or strategy-obsessed, this episode offers a grounded, cosmic roadmap for building a business that lasts.
-
49 min
53 Why Your Photos Are Either Building or Breaking Your High-Ticket Sales with Camila
Season 2, Episode 53
Show notes
In this episode of The Rave Social Podcast, Jaiden sits down with Camila, the visionary founder and artist behind Maria ****Camila, a photography and videography brand dedicated to amplifying visibility for conscious entrepreneurs.
Camila shares how your visuals can either build or break trust in your high-ticket offers, and why authenticity, individuality, and emotional warmth are essential for brands that want to connect deeply and sell with integrity. Together, Jaiden and Camila dive into what makes powerful brand imagery, how to show your face with confidence, and how to maintain privacy while staying authentic online.
You’ll also hear real client transformations, how visuals can shift your identity as a leader, and why trusting your instincts (and your inner child) might just be your biggest business advantage.
✨ Key Topics:
• How visuals impact high-ticket sales and trust
• Balancing privacy with vulnerability online
• Why your individuality is your biggest marketing asset
• The mindset shift from beginner to industry outlier
• Letting your inner child guide your leadershipWhether you're a coach, consultant, or creative entrepreneur, this episode will inspire you to be seen **authentically and powerfully.
Marketing lists
More Marketing shows picked out from the charts
More in Marketing
Placed highest on Apple Podcasts' Marketing chart right now
