The Real Estate Marketing Podcast

Real estate prospecting is still the first thing Chris Stafford does every morning, 25 years into his career as one of the top listing agents in San Francisco. In this episode he walks through the morning routine that sets up his day, the mindset trick he uses with agents who are terrified of calling expireds, how to fold what you actually love into your marketing, and the listing appointment he won by barely talking about comps. If you've been told real estate prospecting is something you graduate out of, Chris will change your mind, and he'll give you a way to make it stick.

Get Chris's Free Listing System Training: https://agentunleashednow.com/masterclass

Have you overcome a challenge in marketing, relationships or sales that other agents could learn from? Come on the podcast: https://therempodcast.com

Organic social media for real estate agents is usually advice to post more. Kaleigh Haber gives you a system instead. She started at the front desk of a Keller Williams office and now runs her own practice and coaches agents on marketing and operations, and in this episode she lays out what to post, where, when to find the time, the tool that grew her following from nothing in a month, how she turns local videos into leads, and why her leads cost a fraction of what the big portals charge. If organic social media for real estate agents has felt like shouting into a void, this is the playbook that makes it pay.

Find Kaleigh: https://julorealestate.kw.com/

Have you overcome a challenge in marketing, relationships or sales that other agents could learn from? Come on the podcast: https://therempodcast.com

New real estate agent advice usually starts with "learn everything first." Braden Zuspann did the opposite.

Two years ago he was a teacher who didn't think he'd ever afford a house. Then he house hacked a duplex, and that one experience got him into real estate and handed him his niche.

In this episode he shares the best advice he ever got on getting clients, how to tell whether your why is real or just a wish, what to do when you're afraid of making a mistake in front of people, and how a new agent figures out who they should be serving before the clients show up.

If you're a new real estate agent who has been studying, watching and planning instead of calling anyone, this is the push.

Connect with Braden (Keller Williams Classic Realty NW, Twin Cities): https://linktr.ee/bradenzuspann

Have you overcome a challenge in marketing, relationships or sales that other agents could learn from? Come on the podcast: https://therempodcast.com/

How to find your people in real estate is the question Tiki Wagenbrenner had to answer before her business could start. Tiki is an agent with Emory’s Rock Realty powered by Sellstate in Wesley Chapel, Florida, in the greater Tampa Bay area, and a former business owner who came into real estate expecting the big brokerage’s training to carry her. When it didn’t, she joined a team, made thousands of calls, and nearly walked away, until she found the brokerage where she finally belonged. In this episode she shares the one question you should ask before signing with any team, what you find when you actually sit down with your numbers, how you can tell good training from bad training in the first week, and where to look for the brokerage that will have your back. If you’re a new agent who feels like you’re on your own, this one is for you. Send it to an agent who needs it.

Connect with Tiki (Emory’s Rock Realty powered by Sellstate, Wesley Chapel, Tampa Bay): https://linktr.ee/tikisellshomes

Have you overcome a challenge in marketing, relationships or sales that other agents could learn from? Come on the podcast: https://therempodcast.com

Selling real estate in a downturn got very real for Jaq Adama this year. Jaq is the co-founder of Buyers Boutique, a buyer’s agency that buys investment property Australia-wide, and in May the Australian government dropped an unannounced tax policy change that set off one of the sharpest downturns the market has seen. Headlines called for 20 and 40 percent drops, buyers froze, and confidence was gone almost overnight. In this episode Jaq shares how you look after your clients when a change like that lands with no warning, what to tell the people who are afraid to buy and the people who can’t wait to, what has actually worked for getting new clients in a down market, and the one number Jaq works out with every client before they buy anything. If you’re an agent trying to hold your business steady while the market shakes, this one is for you. Send it to an agent who needs it.

Connect with Jaq (Buyers Boutique, buying Australia-wide): https://www.linkedin.com/in/jacquelynadama/

If you’re building your business from scratch and have lessons other agents could use, come on the podcast: https://therempodcast.com

Real estate team building without selling a house? Kobe Xin did it. He got licensed in January 2020, watched the investor business he’d planned on disappear when the world shut down, and chose team building with eXp instead. For the first year he talked himself out of conversations because he hadn’t closed a single transaction. Today he leads around 70 agents across multiple markets and countries, still without one. In this episode: why he didn’t quit when COVID took his plan away, the one question he says every agent needs to stop and ask before hitting the gas, how he uses his podcast to get in front of people who would never otherwise take his call, and his advice for a brand-new agent who wants to build a team but doesn’t feel they’ve earned the right. If you’re holding back because you don’t feel qualified yet, this one is for you.

Kobe is a recruiting agent with eXp Realty.

If you’re building your business from scratch and have lessons other agents could use, come on the podcast: https://therempodcast.com