The Rural View

Julie Schoeneberg from Creek Bed Farmacy in Poynette, Wisconsin shares her family's farm story, the challenges of agritourism, and the huge impact of transmission line and other utility projects on Wisconsin farms.

This episode highlights the importance of community engagement and legislative change to protect agricultural land before it all disappears.

Julie talks about their passion for community outreach and agritourism initiatives, but that due to legislative challenges and policy gaps, the future of their family farm is in limbo at this time.

Julie and her family have been through it. They've seen the environmental and infrastructural concerns for farmers when it comes to expanding utilities. She shares some of their strategies for advocacy around these concerns.

Head to Creek Bed Farmacy in Poynette to support the Schoenebergs and their family farm. Whether it's strawberries, pumpkins, apple cider doughnuts, or the corn maze you seek, they've got it all!

In this episode of the Rural View, Wisconsin gubernatorial candidate Tom Tiffany shares his background growing up on a farm, his journey through public service, and his vision for Wisconsin's future, focusing on agriculture, land use, and healthcare.

Dive into Tom Tiffany's stance on farmland preservation and land use policies, his views on energy development and transmission lines, his plans for healthcare improvements especially in rural Wisconsin, strategies to support young farmers and address land affordability, and his approach to government accountability and fiscal responsibility.

You just may find out his all-time favorite rock song too!

Beth Schaefer is the Wisconsin Agriculture in the Classroom Coordinator, and shares insights on how the program supports teachers and students in understanding agriculture's role in everyday life. Beth talks about the importance of community connections, and strategies to overcome barriers in educational outreach.

Stewards is WFBF's monthly sustainability newsletter for conservation related news, trending topics, and upcoming events and deadlines. Stewards is delivered on the third Tuesday of every month: https://wfbf.com/communication/e-newsletters/

Chase Pagel shares her journey from farm tour storyteller to children's author, highlighting her books that celebrate agriculture and her innovative approach to education. Discover how her work is inspiring young minds and connecting communities to farming through engaging stories and resources.

Chase's book, "Big Farms, Little Farms" is this year's Wisconsin Ag in the Classroom Book of the Year!

Be sure to subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/

In this episode, Buffy Uglow from the UW-Madison Extension discusses the AgrAbility program, its impact on farmers with limitations, and how assistive technology is transforming agriculture. Learn about success stories, program partnerships, and how farmers can access these vital resources.

And be sure to subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/

Join us as Ben and Haily Sand share their journey in agriculture, their involvement in Farm Bureau, and how they balance farming, consulting, and community service. Discover insights into rural life, farm management, and leadership development.

Ben and Haily do a lot! So buckle up, and enjoy!

Join us as Shari Black from Wisconsin State Fair shares her journey from county fair exhibitor to CEO of State Fair Park, highlighting the importance of agriculture, fair traditions, and upcoming celebrations at the Wisconsin State Fair's 175th year!

Hear the history and tradition of the cream puff, and all about upcoming projects and upgrades to State Fair Park!

Enjoy the fair!

Subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/

In this episode, Joanna Guza joins Amy and Jim to share her journey from growing up on a dairy farm to becoming a successful garlic farmer, farm broadcaster, and social media influencer. (She's TikTok famous you know!)

Discover tips on growing garlic, marketing strategies, and balancing farm life with family.

Subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/

In this episode, Tyler Wenzlaff, director of national affairs for Wisconsin Farm Bureau, shares insights on federal issues affecting agriculture, including the farm bill, dairy labeling, labor, wolf management, and legislative processes. A must-listen for farmers and industry stakeholders wanting to understand policy impacts and advocacy strategies, as well as the grassroots policy development process through Farm Bureau.

You're going to want to hang around until the end for this one!

And if you want to do more exploring of Wisconsin Farm Bureau Policy, head here: Agricultural Policy & Legislation | Wisconsin Farm Bureau

Join hosts, Amy and Jim, as Ashley Schlender shares her journey from farm life to Farm Bureau involvement, highlighting the importance of promoting agriculture through community engagement, innovative farming practices like robotic dairies, and effective outreach strategies.

Ashley is on the Wisconsin State Promotion & Engagement Committee which focuses a lot on community events, education and engaging with both those involved in agriculture and not, and connecting the two!

Subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/

In this episode, Emily Klingbeil from Great Lakes Ag Labor Services shares insights into the H-2A labor program, its benefits, challenges, and how farmers can leverage it to meet their seasonal labor needs.

Discover practical steps, misconceptions, and the future outlook for agricultural labor solutions.

Subscribe to Ag Newswire here: https://wfbf.com/communication/e-newsletters/

In this episode, Brandon Boyd from UW-Madison shares with Amy and Jim his journey from a Wisconsin family farm to studying agronomy and agricultural business management.

Through his deep involvement with Collegiate Farm Bureau, he's been exposed to a wealth of opportunities to network with agriculture industry professionals and other students who speak his language.

Brandon is the Vice President of the UW-Madison Collegiate Farm Bureau and will be the next President. He's excited to continue growing membership and exposing students and community members to agriculture by answering their questions and teaching them about the many facets of ag.

Brandon discusses his many college involvements and experiences, and future plans to work in agronomy and eventually take over the family farm.

Learn more about the Leadership Institute here, and consider applying!

In this episode, Dani Heisler from the Wisconsin Department of Ag, Trade and Consumer Protection (DATCP) shares insights into the producer-led watershed protection grant program, its impact on local farmers, and innovative conservation practices. Discover how farmer-led initiatives are transforming land management and water quality in Wisconsin.

Subscribe to the Wisconsin Farm Bureau's 'Stewards' newsletter and others here: https://wfbf.com/communication/e-newsletters/

Join Amy and Jim as they chat with Jim Hebbe and he shares his extensive experience in sustainable farming, conservation practices, and community involvement in Green Lake County.

Discover practical insights on no-till farming, water quality protection, and the importance of farmer-community partnerships.

Amy introduces you to her new co-host, Jim.

In this episode, learn about Jim's farming background, broadcasting experience, and passion for agriculture.

With a rich background in farming and broadcasting, Jim brings a wealth of knowledge and experience to the table.

Together, Amy and Jim will dive into the world of agriculture, sharing insights and connecting with listeners.

Jim hails from Waukesha County, where he has been deeply rooted in farming for many years. Having transitioned from dairy to beef farming, he now cultivates approximately 800 acres of corn, soybeans, and wheat, along with managing hay production. Jim’s journey into farming wasn’t traditional; he didn’t grow up on a farm but developed his passion through work experiences on local farms. This unique perspective allows him to connect with both farmers and non-farmers alike.

In this episode, Erin Herbold-Swalwell shares expert insights on farm succession planning, addressing emotional hurdles, legal considerations, and practical steps to ensure a smooth transition of family farms to the next generation.

Erin encourages families not to wait until it's too late and begin planning for the future of the farm right away.

In this episode, Austin Vandertie shares his journey as a young dairy farmer in Door County, Wisconsin, discussing farm management, sustainability practices, community involvement, and the importance of communication in agriculture.

Discover insights into modern farming, genetic advancements, and the role of young farmers in shaping the future of agriculture.

In this episode, Karen Endres from the Wisconsin Farm Center under DATCP joins hosts Amy Eckelberg and Bob Meyer, as they discuss the critical importance of mental health and community support for farmers.

She shares her background and how her experiences have shaped her understanding of the challenges faced by farmers, including isolation, financial pressures, and the need for connection. The discussion emphasizes the role of observation in recognizing mental health flags, the complexities of managing farms with family, and the significance of telehealth in providing accessible mental health resources no matter where you're located.

Karen highlights the collaborative efforts of various organizations, including Wisconsin Farm Bureau, to support farmers and the importance of fostering hope and resilience within the agricultural community.

This episode of The Rural View is dedicated to co-host, Bob Meyer, who unexpectedly passed away in January 2026. We miss him and his story sharing abilities immensely. This is the final episode we have with Bob.

In this conversation, Warren and Jennifer Brockman, third-generation cranberry growers join hosts Amy Eckelberg and Bob Meyer, and share insights into their farming operation, the challenges they face, and the evolution of cranberry varieties.

They discuss the importance of adapting to market demands, the role of family in their farming business, and their experiences with YouTube as a platform for sharing their story.

The conversation highlights the significance of storytelling in agriculture and the impact it can have on audiences. Warren and Jennifer talk about how engaging content resonates more with audiences, especially when family is involved and when you stay true to who you are.

Handling criticism is part of sharing personal stories online, but farmers need to tell their own stories to connect with consumers in a more meaningful way.

This episode of The Rural View is dedicated to co-host, Bob Meyer, who unexpectedly passed away in January 2026. We miss him and his story sharing abilities immensely.

This episode of The Rural View dives into the challenges and experiences of young farmers, emphasizing the importance of community, succession planning, and mental health, and how Farm Bureau is a worthy resource.

Kendall shares about her involvement in Farm Bureau through the Young Farmer and Agriculturalist program, and how she's been able to build her network and support system through the organization.

This discussion highlights the realities of farming today, including financial barriers and the difficulties in planning for the future longevity of the farm. Kendall talks about what kinds of things are often important for a young farmer to stay on the farm or return to the farm to take it over.

Kendall is grateful for her years of involvement in the YFA program through Farm Bureau and encourages other young farmers and agriculturalists to be present and be involved. Your involvement just may land some lifelong friendships (or a spouse!).