Podcast

The Skift Travel Podcast

Business News, News, Places & Travel, Society & Culture

Get the latest from the most-trusted travel industry news source.

Skift sits down with creatives, executives, and entrepreneurs from across travel to discuss their insights and perspectives on the hows and whys of travelers’ habits, industry patterns, and the seismic changes happening across the industry.

Listen for exclusive conversations with travel leaders and Skift's own in-house editors and analysts.

Read the latest news every day at skift.com/news.

Business News chart
#116
Episodes
340
Releases
Weekly
Typical length
43 min
On air since
2015
Latest episode
4 days ago

Episodes

340 episodes, newest first

  1. Travel Prices Are Surging. Can Demand Keep Up?

    Show notes

    U.S. airfares are up nearly 19%, but passenger volumes are essentially flat. Sarah Kopit and Seth Borko examine what the latest travel data reveals about pricing power, consumer spending, and the industry's outlook for 2027.

    They also discuss JetBlue's critical earnings report, Hilton's technology ambitions, Airbnb's controversial checkout policy changes, and why 6,000 people want to become the new voice of Boston Logan Airport.

    This episode is brought to you by ZS.

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    00:00 Cold Open Weekly Number 00:37 Seth in Albuquerque 01:33 Roadrunner Sighting 02:41 Show Agenda Setup 03:10 Travel Demand Data Slide 04:02 Airlines Hotels Overseas Trends 06:58 Consumer Wages Inflation Debate 10:43 Live FRED Economics Corner 15:15 Earnings Season Overview 16:27 JetBlue Rumblings and Rally 20:06 Hilton as Tech Company 21:26 Hilton Goes Tech Forward 22:31 Nasdaq Move Signals Optics 24:23 AI Inflection Point Ahead 25:18 Airbnb Cracks Down On Chores 27:14 Host Pushback And Privacy 30:17 Airbnb Goes More Professional 34:02 Winner Boston Accent Announcer 37:06 AI Mentions Over Under Bet 39:13 Irish Coffee And Wrap Up

    43 min
  2. Travel's $100 Billion Opportunity Is Being Overlooked

    Show notes

    Baby boomers and retirees represent a $100 billion annual travel spending opportunity, but are travel companies paying enough attention?

    Sarah Kopit and Seth Borko break down new Skift Research on older travelers, premium spending, and the next decade of retirement travel. They also discuss shifting transatlantic travel demand, why Canadians are choosing Europe over the U.S., and the challenges destinations face in attracting visitors beyond traditional tourism hotspots. Plus, rising airfare costs and the latest airline and hotel trends.

    This episode is brought to you by ZS

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    00:00 Retirees Spend Big

    01:21 Retirement Daydreams

    02:14 Ireland Summit Recap

    03:20 Spooky Ghosts Detour

    06:24 AI Summit Highlights

    07:46 Transatlantic Trends

    08:48 Canada US Split

    12:27 Overtourism Spread Out

    15:04 Heritage Travel Stories

    19:04 Americans Travel Smarter

    22:47 Boomers Fly Business

    24:03 Boomer Research Backlash

    25:09 Silver Tsunami Spending Surge

    27:51 Selling Past Cost Consciousness

    29:30 Gen X Retirement Wave

    30:55 Airplane Barf Bag Debate

    33:00 Wi Fi Nostalgia Ends

    34:30 Travel Pet Peeves List

    35:35 Winners Losers Earnings

    40:08 Fares Fuel and Competition

    42:08 JetBlue Lounge Design Win

    45:25 Wrap Up and Goodbye

    48 min
  3. AI Agents Are Here. Travel Isn't Ready.

    Show notes

    Sarah Kopit and Seth Borko test whether AI agents can actually complete everyday purchases, and discover why the next battle in travel distribution may be over who can accept an agent's booking.

    Fresh from Skift's Data and AI Summit Europe, Seth shares why travel companies are still struggling with agentic commerce, trust, loyalty pricing, and AI visibility. They also examine how attacks on Saudi Arabian airports threaten the kingdom's aviation ambitions and why rising airfares may finally be testing travelers' willingness to pay.

    This episode is brought to you by ZS

    Connect with Skift

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    00:00 Coffee Bet Payoff 01:53 Agentic Commerce Lessons 02:25 Budget Caps And Pastry 04:32 Delivery Confusion Moment 05:21 Which Platform Ordered 06:51 Login Blocks And Guest Checkout 08:42 Travel Industry Implications 11:36 When Agents Feel Exhausting 13:05 Loyalty Rates And Bot Risk 15:39 Agents Still Niche 16:55 Data And AI Summit Recap 17:45 Agents Arrive Fast 18:13 Get Found or Skipped 19:13 Interface Is Disappearing 19:30 Trust and Guardrails 20:10 No Clear AI Winner 21:00 Skift Events Ahead 22:08 Saudi Airport Attacks 26:16 Tourism Goals at Risk 30:04 Winners and Losers 32:06 Price Shock Reality Check 34:33 Wrap Up and Farewell

    38 min
  4. Andrew Zimmern on Why Travel Needs Trust in the AI Era

    Show notes

    Andrew Zimmern joins Sarah Kopit and Seth Borko to discuss how AI, social media and the creator economy are changing the way travelers discover the world.

    Zimmern argues that travel is entering a “trust economy,” as travelers navigate AI-generated recommendations, faceless travel accounts and millions of people presenting themselves as experts. He also explains why context matters more than bucket-list travel, what the demand for his guided trips says about the appetite for human-led experiences, and why he believes we all need “editors” in our lives.

    The conversation covers food, overtourism, travel media, social discovery, hotels and some of Zimmern’s favorite destinations and travel experiences.

    This episode is brought to you by ZS

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    00:00 Special Guest Intro

    00:55 NYC Pizza Rant

    02:03 Suprema Photo Story

    05:46 Price Value Debate

    08:58 Lines And Hype

    11:43 From Food Lines To Overtourism

    16:00 Elitism And Bucket Lists

    18:44 Curated Tours Done Right

    20:35 Russ And Daughters Lore

    22:55 Whitefish Express History

    24:58 Kayak Fishing Close Call

    26:29 Travel Media In The Phone Era

    31:39 Trust Amid Uncertainty

    32:38 Trust Economy Shift

    35:06 Traditional Media Credibility

    36:43 Creating Without Gatekeepers

    37:34 Why Everyone Needs Editors

    43:41 From Bootstraps to Globalism

    44:40 Inside Zimmern Tours

    49:36 China Travel Obsession

    50:39 Surprisingly Great Cruise

    53:11 Hotel Geek Favorites

    58:02 Travel Prep Through Fiction

    59:16 Final Thanks and Signoff

    1 hr 2 min
  5. Growth Under Pressure: The Decisions Hotel Brands Are Making Now

    Show notes

    Recorded live at Skift Global Forum 2026, Jeremy Kressman talks with Heather Balsley, Chief Commercial and Marketing Officer at IHG Hotels & Resorts, and Peter Manoogian, Partner at ZS, about hotel owner profitability, conversions and the changing economics of hotel growth.

    They also discuss how AI is reshaping hotel search, loyalty and distribution, and why machine-readable, accurate and consistent hotel content is becoming a critical demand driver.

    The conversation closes with a look at where hotel companies should focus their technology investments and why AI initiatives need to deliver more than marketing hype.

    This episode is brought to you by ZS

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    00:00 Intro

    00:47 Owner Profitability

    02:45 Conversions vs. New Builds

    04:45 Demand Capture

    06:30 Loyalty in the AI Era

    08:45 Tech Investment Priorities

    12:15 Final Takeaways

    18 min
  6. AI Is Here. Now Travel Has to Figure Out Who to Trust.

    Show notes

    Recorded live at Skift Global Forum, Sarah Kopit and Seth Borko recap the biggest conversations from three days in New York, including AI agents, autonomous vehicles, Airbnb’s push into hotels, hotel owner economics and Prince Harry’s focus on destination sustainability.

    They also explore the theme that came up repeatedly across the forum: trust. As AI moves from theory into products that can research, book and act on travelers’ behalf, Sarah and Seth discuss what it means to trust machines and who is accountable when things go wrong.

    This episode is brought to you by ZS

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    00:00 Live From Skift Global Forum 03:00 The Biggest Highlights From Global Forum 07:00 Prince Harry and the Future of Sustainable Travel 10:00 Uber, Autonomous Vehicles and the Future of Travel 13:00 Hotel Owners, Brands and the Franchise Debate 16:30 The Biggest Theme at Global Forum: Trust 19:00 AI Is No Longer Theoretical 22:00 Why the Travel Industry Is Chasing Scale 24:00 What Does Travel Look Like in 30 Years? 26:00 Winners, Losers and Space Business Travel 28:45 The AI Agent Coffee Bet

    32 min
  7. The $100 Billion Travel Market Everyone Underestimates

    Show notes

    Sarah Kopit and Seth Borko discuss Skift Research’s new Silver Tsunami report and the nearly $100 billion U.S. retirees are expected to spend on travel in 2026.

    They also preview Skift Global Forum, including Airbnb’s push into hotels, the travel infrastructure companies building around AI, and the growing debate over AI risk. The episode closes with a discussion of rising borrowing costs and what higher interest rates could mean for travel development and supply.

    This episode is brought to you by ZS

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    00:00 Retirees Spend Big

    01:14 Silver Tsunami Explained

    02:32 Gen Z vs Older Travelers

    05:47 Survey Insights on Spending

    07:05 Urgency and Mortality

    09:41 Cruises and Product Fit

    10:09 Retiree Spend Forecasts

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    15:41 Airbnb Hotels and AI

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    31:46 Loser Fed Rate Hike

    34:07 Rates Impact Travel Builds

    36:16 Wrap Up and Tickets

    39 min
  8. Premium Is Becoming Table Stakes for Travel. Now What?

    Show notes

    Premium travel is booming, but the opportunity is becoming much bigger than luxury.

    In this special episode of the Skift Travel Podcast, brought to you by ZS Associates, Jeremy Kressmann, Vice President, Skift Studio, sits down with Alex Trusca, Associate Principal, ZS Associates, to unpack why premiumization is emerging as a broader commercial strategy across travel.

    They discuss why premium spending can extend well beyond high-income travelers, how brands can use services like late checkout, early check-in, priority access, and personalized offers to create incremental revenue, and why simply charging travelers for something they previously received for free isn’t a premium strategy. The conversation also explores how travel brands can use personalization to capture different willingness-to-pay across the same customer’s trips and occasions.

    Jeremy and Alex also look at the next generation of premium travelers, what luxury brands need to do before younger consumers’ preferences lock in, and the question commercial leaders should be asking as they build their 2027 strategies.

    18 min
  9. Travel’s New Access Divide

    Show notes

    Sarah Kopit and Seth Borko reflect on 25 years since 9/11 and how the attacks reshaped modern travel, from TSA and airport security to PreCheck, Clear, and the airport gate experience.

    They also discuss why New York City hotels are so expensive in September, how peak-demand “compression nights” drive hotel pricing, and what Sarah’s experience using Instinct reveals about the next phase of AI-powered travel booking.

    This episode is brought to you by ZS

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    00:00 Remembering 9/11

    01:04 Seth’s 9/11 Story

    04:22 How Flying Changed

    08:40 Travel Resilience Data

    11:12 Airlines Consolidate

    15:08 NYC Travel Now

    17:48 Hotel Rates Explained

    23:12 Instinct AI Agent

    28:05 Reservation Wars

    33:36 Winners and Losers

    39:42 Wrap Up and Plug

    42 min
  10. Fake AI Hotel Videos Are Coming for Travel

    Show notes

    Sarah Kopit and Seth Borko break down two travel distribution stories that are really about trust.

    First, Skift found AI-generated TikTok Go videos promoting a Sedona luxury resort with fake amenities, fake-looking creators, and commission tags that did not match the booking reality. Then, they unpack Dennis Schaal’s reporting on a bombshell estimate that Booking may be larger than Expedia in B2B room nights — a finding that could reshape how the industry thinks about OTA competition.

    This episode is brought to you by ZS

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    00:00 AI TikTok Resort Scam

    02:33 Breaking Down TikTok Go

    03:23 Fake Amenities and Synth Creators

    04:58 Cylon Detour

    06:11 Affiliate Incentives Explained

    07:30 Broken Links and Bad Actors

    08:36 Owners and Brand Protection

    13:06 Economics of TikTok Go

    18:51 Trust Crisis for Travel Brands

    23:19 Real World Guest Fallout

    24:22 OTAs Meet TikTok

    25:40 B2B White Label Basics

    27:06 Real World Examples

    29:43 Expedia B2B Dominance

    32:07 Booking Consolidates B2B

    33:35 Jaw Dropping Analyst Note

    35:51 Scale Explains Surprise

    43:27 Product Quality vs Volume

    46:32 Winners and Losers

    48:24 Global Forum Wrap Up

    53 min
  11. United’s New Routes Reveal Travel’s Next Bet

    Show notes

    United is adding 10 new international routes, from Ibiza and Slovenia to Okinawa and Sardinia.

    Sarah Kopit and Seth Borko discuss what the expansion says about premium leisure demand, how new long-range narrowbody aircraft are changing route economics, and why Generator’s premium-hostel strategy points to a new opportunity in the squeezed mid-market hotel space.

    00:00 United Adds 10 Routes

    00:54 Which Flights To Book

    02:29 Leisure Travel Targeting

    04:39 Premium Status Signaling

    05:34 A321XLR Explained

    07:19 Long And Skinny Economics

    08:43 Charting Narrowbody Growth

    10:25 Big Plane Nerding

    12:43 More Oddball Nonstops

    15:49 Hostel News And Freehand

    18:46 Generator Goes Premium

    21:55 Luxury Ladder Strategy

    22:34 Generator Hostel Growth

    23:24 Hostel Stigma and Selina

    24:33 Pod Hotels vs Lifestyle

    26:18 Airbnb and Segmentation

    26:49 AI Op Ed Debate

    30:40 Bad Writing and Care

    35:10 AI Detectors and False Positives

    40:17 Winners and Losers

    43:31 NYC BQE Winner

    45:49 Listener Questions and Wrap

    49 min
  12. Travel’s AI Reckoning Has Arrived

    Show notes

    Google paid $10 million for Spirit Airlines’ data. Airbnb is showing real AI-driven savings. Booking says AI still accounts for less than 1% of room nights.

    Sarah Kopit and Seth Borko break down travel’s AI reckoning: what is paying off, what is still experimental, and why data, trust, and ROI now matter more than AI hype.

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    00:00 Google Buys Spirit Data

    01:35 AI’s Hunger for Training Data

    03:13 LLM Language Quirks

    05:39 From Jokes to Business Impact

    05:45 Bankruptcy Data as New Brand

    08:03 Why Travel Data Is Special

    10:25 Seat Politics and Spotify Age

    13:18 Google’s ITA Playbook

    18:13 AI Usefulness in Travel Tech

    20:09 Airbnb AI ROI Proof

    22:17 Beyond Chatbots Debate

    25:43 Revenue Upside Signals

    29:23 Bookings Still Tiny

    31:34 AI Trip Planning Stories

    34:45 Trust Gap Chart

    36:46 Who Owns Booking

    38:37 GDS Plumbing Goes AI

    39:43 Winners Listener Shoutouts

    41:36 Closing Thanks

    44 min
  13. The State of Travel Is Getting Harder to Control

    Show notes

    Sarah Kopit and Seth Borko unpack two forces reshaping travel: the creator economy’s impact on hotel brands and Skift Research’s State of Travel 2026 report.

    They discuss the Aman creator controversy, why hotels need a new playbook for independent reviewers, and the new Travel Stack framework showing how consumers, commerce, operations, and experiences are changing across the industry.

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    00:00 State of Travel Teaser

    01:04 Inside the Report

    02:22 Chart Nerd Talk

    03:03 Ironing Board Hack

    06:44 Aman Drama Goes Viral

    08:48 Creator vs Media Explained

    10:49 What Happened at Aman

    14:08 Aman Responds to WSJ

    16:53 Crisis Comms Lessons

    21:05 Creators and Headlines

    24:43 Back to State of Travel

    25:05 Whimsy Meets Data

    25:54 New Travel Stack Framework

    28:18 Breaking Down Consumers

    31:11 Favorite Charts and Trends

    33:08 Booking Channels Trust Gap

    35:25 Green Talkers Sustainability Gap

    36:34 Psychographics Explained

    43:40 Finding the Report Link

    44:29 Black Toilet Seat Update

    45:18 Winners Losers Eclipse Tourism

    47:43 Final Goodbye and Feedback

    51 min
  14. Why Every Major Hotel Brand Is Giving Money Back to Owners

    Show notes

    Marriott, Hilton, and Hyatt are all offering new relief to hotel owners. Climate is creating new operational challenges for hotels around the world. And Japan has transformed a former prison into one of its most unique luxury hotels.

    Sarah Kopit and Seth Borko explore what these stories reveal about the future of hotel ownership, climate adaptation, and heritage tourism.

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    00:00 Franchise Relief Moment

    03:31 Marriott Rebate Program

    06:11 Performance Linked Bonuses

    09:16 Never Cut Core Fees

    11:37 Unbundling Franchise Services

    14:33 Europe Air Conditioning Crunch

    20:24 Sargassum Seaweed Crisis

    24:13 Travel Squeeze Reality

    25:35 Heritage Hotels Explained

    26:56 Ghosts And Horror Debate

    28:07 Prison Hotel Luxury

    31:04 Raffles OWO Spy Bar

    34:14 Preserving Stories For Profit

    38:20 Winners And Losers

    39:15 Space Conferences Boom

    41:18 Conference Season Wrap

    41:41 Episode Farewell

    44 min
  15. What Earnings Season Reveals About Travel Right Now Subtasks

    Show notes

    Fora became travel's newest unicorn, Amazon is pushing deeper into AI travel booking, and earnings season is revealing where the industry is gaining momentum.

    Sarah Kopit and Seth Borko discuss how AI is changing travel distribution and what the latest results from Hilton, JetBlue, and Royal Caribbean say about the second half of the year.

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    00:00 Fora Hits Unicorn
    00:56 Beach Vacation Banter
    02:40 Why Fora Matters
    03:31 AI Revives Travel Agents
    05:26 Alexa Books Travel
    07:53 Does Voice Really Work
    10:40 Amazon Travel Déjà Vu
    12:40 Old Ideas Return
    14:39 2018 Report Flashback
    16:06 IHG Conversational Search
    19:26 No Single Front Door
    21:32 Google Still In Play
    22:41 AI vs Travel Giants
    24:06 Hilton Fee Cut
    27:50 Incentives and RevPAR
    28:42 JetBlue Turnaround Plan
    30:40 Low Cost Carrier Squeeze
    33:00 LaGuardia Marine Terminal
    35:25 Winners and Losers
    35:45 Royal Caribbean Fuel Hit
    36:47 Space Licensing and Tourism
    39:29 Long Term Outlook Farewell

    42 min
  16. We Graded Our Biggest 2026 Travel Megatrends

    Show notes

    The U.S. passport is no longer among the world's most powerful. Skift revisits its biggest travel megatrends of 2026, and The Odyssey is already driving tourism in Norway.

    Sarah Kopit and Seth Borko discuss what shifting passport rankings reveal about global influence, which travel megatrends have held up through the first half of the year, and why movie tourism continues to be a powerful force for destinations.

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    00:00 Passport Power Rankings

    02:35 Dressing Up to Travel

    03:32 Ironing Boards Crusade

    05:03 Henley Index Deep Dive

    07:52 Megatrends Midyear Game

    10:34 Tourists Skip the US

    13:13 Marketing for AI Search

    14:44 Sustainability Reality Check

    16:51 Mocktails Take Over

    20:07 Luxury Boom Debate

    21:58 Self Driving Trend Watch

    23:37 Train Renaissance Tease

    23:48 Train renaissance check-in

    25:18 Flying taxis progress

    25:56 Music tourism boom

    27:50 K-beauty travel trends

    29:46 OTA oligopoly cracks

    31:30 Vibe coding tsunami

    37:39 World Cup matrix reveal

    44:30 Winners of the week

    48:32 Wrap and sign-off

    51 min
  17. The New Economics of Travel: Fewer Tourists, More Money

    Show notes

    The World Cup didn't deliver the inbound tourism boost many expected. Delta still posted strong earnings despite soaring fuel costs. And new Skift Research points to Latin America as one of travel's biggest growth opportunities.

    Sarah Kopit and Seth Borko explore why the travel industry is shifting toward higher-value travelers, premium experiences, and a new definition of growth.

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    00:00 Tourism Drop Shock

    01:48 Why World Cup Didn’t Boost

    03:47 Value Over Volume Travel

    08:14 Group Stage Travel Surge

    10:35 Live Tourism Everywhere

    11:30 Spain Eclipse And Overtourism

    13:28 Delta Premium Revenue Milestone

    18:40 K Shaped Travel Economy

    23:55 Skift Premium Trend Report

    26:31 Winners And Losers Segment

    29:02 Brand USA Takes The L

    30:33 Ennismore IPO Buzz Wrap

    33:42 Closing Thanks And Goodbye

    36 min
  18. AI, Visa, and the New Battle for Travel Customers

    Show notes

    Visa is becoming a travel company. Mews is restructuring around AI. And Gen Z is already reshaping business travel.

    Sarah Kopit and Seth Borko explore how new competitors, artificial intelligence, and changing traveler behavior are rewriting the rules for travel companies—and why these seemingly separate stories all point to the same shift happening across the industry.

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    00:00 AI Layoff Banter

    00:48 Delta One Unbundled

    02:37 Basic Business Breakdown

    03:12 Seat Selection Stories

    04:27 Booking Friction Risks

    06:43 Muse Cuts Explained

    11:00 AI Jobs And Economy

    14:55 Visa Travel Portal

    17:27 Can Visa Compete

    19:16 Ground Game Logistics

    19:35 Lotus Hotel Points Find

    21:13 Credit Card Hotel Portals

    21:36 Visa Luxury Collection

    22:49 Gen Z Business Travel Habits

    24:17 Corporate Tools Limit Choice

    25:01 Gen Z Trip Growth Stats

    27:19 Business Trip Anxiety

    30:02 Gen Z Workforce Shifts

    31:55 World Cup Winners Losers

    35:07 Signing Off Next Week

    38 min
  19. Are Hotel Brands Worth It Anymore?

    Show notes

    More than 1,200 hotel franchise agreements are set to expire by 2030, and some owners are deciding it's time to leave the big brands behind.

    Sarah Kopit and Seth Borko explore why independent hotels are becoming a more realistic option, how technology is changing the franchise equation, and why new Skift Research suggests consumers—and AI—may no longer see meaningful differences between many hotel brands.

    00:00 1200 Expiring Flags

    02:16 Why Go Independent

    02:34 Series Origins Minnesota

    04:46 Meet Pritesh Patel

    06:36 Do Brands Drive Demand

    09:40 Gary Patel and Airbnb

    13:32 Territories and Soft Brands

    16:54 Perfect Storm Renewals

    19:42 Financing Without a Flag

    22:25 Bankers See It Coming

    22:54 Reporting Heartland Hoteliers

    24:24 Financing Surprise and Data

    25:47 Franchise Model Under Strain

    28:57 Fees Soft Brands and Flex

    30:48 Skift Decision Brief Launch

    33:00 Too Many Brands Problem

    35:46 Decision Pathways for Brands

    38:08 Winners and Losers Segment

    40:19 Freddy Quits X Finale

    46 min
  20. The World Cup's Most Unexpected Winner: America

    Show notes

    The World Cup brought international visitors to America, expecting one thing and finding something completely different.

    Sarah Kopit and Seth Borko discuss the Knicks' championship, sports tourism, viral European road trips across America, and why the World Cup may be reshaping global perceptions of the United States in real time.

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    00:00 Knicks Drought Ends

    00:58 Vacation and Intro Banter

    01:58 Plane View and VPN Save

    05:05 NYC Street Watch Parties

    07:42 World Cup Overlap Logistics

    10:30 Tourists Love Middle America

    13:47 Brand USA Reset Moment

    15:25 Why Americans Feel Friendly

    18:11 DMOs and Small Town Appeal

    20:08 Prediction on Inbound Rebound

    20:33 Olympics Travel Momentum

    21:38 Politics Off The Feed

    22:35 Buc-ees Goes Viral

    24:53 Most American Experiences

    28:06 Rediscovering Niagara Falls

    30:32 Early Hotel Data Boost

    32:50 Winners And Losers

    33:18 Mexico Sargassum Crisis

    36:49 Cenotes And Closing

    41 min

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