The Sugar Show

Sarah Herbst didn't set out to build a million-dollar business—she set out to help people feel confident, safe, and cared for. Along the way, she created Sugar Bar, became known as the Million-Dollar Sugarist, and founded Sugar Con, one of the fastest-growing events in the sugaring industry.

In this episode, Shannon sits down with Sarah to talk about the journey behind her success, the lessons she's learned as a business owner, and why culture, education, and community have always come before chasing revenue.

They also take you behind the scenes of this year's Sugar Con, sharing what attendees can expect, how to get the most out of the event, the new Sugar Skills Bar, networking tips, and why investing in the right education can completely change your career.

Whether you're attending Sugar Con or simply looking for inspiration to grow your business, this conversation is packed with practical advice, honest stories, and a reminder that the best businesses are built by putting people first.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Butt care might not be the first thing that comes to mind when you think about growing your business—but it should be.

In this Road to Sugar Con episode, Shannon and co-host Armando (The Sugar Daddy) sit down with Rob Cottner of Asset* to talk about one of the fastest-growing categories in treatment room retail. From hemorrhoids and post-Brazilian care to treatment protocols, client education, and retail strategies, this conversation explores why perianal skincare is becoming an important part of professional hair removal services.

If you've ever wondered how to confidently talk to clients about butt care, improve their aftercare experience, and add a unique retail opportunity to your treatment room, this episode is packed with practical tips, industry insight, and plenty of laughs along the way.

Join us as we get to the bottom of why Asset* is changing the conversation around butt wellness—and why you won't want to miss them at Sugar Con.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

You can have flawless technique and still wonder why your books aren’t full. The uncomfortable truth is that in body sugaring, the difference between “good” and fully booked often has nothing to do with how perfectly you flick. It’s the experience clients feel, remember, and talk about when they’re back in their car texting a friend your name.

I’m joined by SugarCon speaker Mabel Machabvunga Butler, founder of Tapira, longtime educator, and spa owner with a deep commitment to doing this work with class, care, and consistency. We talk about why SugarCon matters for sugaring practitioners, how to research educators before you spend your time and money, and what to look for when a topic sounds vague but the speaker might be a game changer. If you’re trying to plan your conference day wisely, this will help you choose sessions that actually change how you work behind the table.

Then we go where most trainings don’t: customer experience. Mabel breaks down what makes a client choose you, stay loyal, and happily rearrange their schedule for your next opening. We explore the client lens, the tiny “holes” that quietly damage retention, and the practical elements that create safety, professionalism, and trust, whether you work in a one-room studio or a larger spa. We also share how giving back is woven into business through Tapira’s sugar mats supporting women in Zimbabwe.

If you’re ready to become highly sought after for more than technique, listen through and take notes. Subscribe, share this with a Sugar Pro friend, and leave a quick review so more beauty pros can find the show.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What if being busier isn't the answer?

In this episode, Shannon sits down with Sugar Con speaker Christy Mehelich, owner of The Sugaring Hut, to talk about goal setting, sustainable growth, and creating a business that works for you—not the other way around.

Christy shares her journey from new esthetician to successful spa owner, the lessons she learned while growing a team, and the moment she realized she needed to reconnect with her purpose before burnout took over.

Together, they discuss:
• Why busy isn't the same as profitable
• How to stop setting goals that turn into guilt
• The power of reconnecting with your "why"
• Creating actionable plans you'll actually follow
• Building a business that supports your life and long-term success

Whether you're a beauty school student, solo esthetician, spa owner, or industry veteran, this conversation is packed with practical advice to help you move forward with more clarity, confidence, and intention.

If you've ever felt overwhelmed, stuck, or unsure of your next step, this episode is your reminder that success isn't built by doing more—it's built by doing the right things on purpose.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Reactive skin after hair removal can shake a client’s trust fast, even when your technique is solid. We’re raising the bar on intimate care by treating calm skin as a core part of the service, not a bonus. When clients leave your room comfortable and confident, they rebook more, refer more, and stop bracing for the “post-wax fallout” they’ve come to expect elsewhere.

I sit down with Melissa Mercado from Hale And Hush to talk sensitive skin, corrective care, and what’s really going on when irritation shows up in intimate areas. We dig into skin logic: why inflammation, hives, and histamine responses can flare during allergy season, how barrier stress and friction can stack the odds against you, and what simple corrections can change outcomes immediately. Melissa also shares how a sensitive-skin skincare line became a go-to in treatment rooms far beyond the face, supporting areas like underarms, inner thighs, and bikini zones with protocols designed for reactive skin.

We also get practical about communication and client compliance. Aftercare works best when it’s short, calm, and consistent, so I share a 15-second aftercare script you can make your own plus a “calm skin audit” you can try with one client this week. If you want better post-sugaring results, fewer bumps and flare-ups, and clients who feel truly cared for, this one is for you. Subscribe, share this with a beauty pro friend, and leave a review with the #1 question you want answered about intimate aftercare.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Welcome back to The Sugar Show—your go-to podcast for beauty pros ready to master sugaring the smart way and build a career that loves you back.

A lot of estheticians think “male Brazilian” is a single, obvious service—but it’s not. If you’ve ever felt unsure what men actually want, nervous about working with male anatomy, or worried about awkward moments in the treatment room, this conversation was made for you.

In this episode, Shannon (The SugarMama) sits down with Armando of The Sugar Daddy NYC as part of our Road to Sugar Con series. What starts as a conversation about his journey quickly opens up into something bigger—how leaning into a niche, staying curious, and truly understanding your clients can completely transform your business.

We explore the importance of client communication, why “take it all off” is often the wrong assumption, and how creating a safe, professional experience is what keeps clients coming back. This episode also touches on the topics most people avoid—like navigating vulnerable moments in the treatment room with confidence, clarity, and professionalism.

You’ll also get a behind-the-scenes look at what’s coming next—from our upcoming male Brazilian sugaring course to what we’ll be teaching live at MECA and Sugar Con.

Whether you’re looking to expand your services, build confidence, or step into new opportunities, this episode is your reminder that growth comes from being willing to learn, adapt, and try something new.

🎧 Tune in and come along for the ride to Sugar Con.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Trying to grow a beauty business in a treatment room can feel strangely lonely, even when your books are full. If you’ve been telling yourself you should be able to figure it out on your own, we want to challenge that. Going solo without education and without community doesn’t make you tougher, it usually just makes the climb slower and more stressful.

We’re kicking off the Sweet Success Series: The Road to SugarCon, and we’re sharing why conferences and real peer connection can change a sugaring career. We talk about what community actually gives you in real life: accountability, clear standards, support when you hit a weird skin situation, a reality check when you’re spiraling, plus friendships, referrals, and momentum. We also get practical about the “aha” moments that happen when an educator makes one small adjustment to your hand pressure or technique and suddenly everything clicks.

We also dig into the part no one loves talking about: budgeting. We walk through simple ways to plan for a once-a-year professional conference without debt, from setting aside tips and automating savings, to a small service-price bump or skipping a non-essential subscription for a few months. You’ll leave with a clearer picture of what SugarCon offers, why Cleveland surprised us, and how to start planning your growth intentionally.

If you found this helpful, subscribe, share it with a sugar pro friend, and leave a quick review so more beauty pros can find the community they’ve been missing.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What if your sugaring career felt as smooth and controlled as your best mold and flick? We’re opening the door to our next era with a five‑pillar approach that blends smarter education, thoughtful products, real community, and a future‑focused plan you can actually follow. From a revamped basic certification to a hands‑on method that finally syncs your brain and your hand, you’ll hear how we’re simplifying technique, boosting confidence, and turning consistency into client loyalty and revenue.

We talk candidly about what’s buzzing across the industry—why SugarCon left us energized, the power of collaboration over competition, and how intimate retreats sharpen both skill and mindset. You’ll learn how seasonality and humidity guide paste selection, why a calming duo can rescue reactive skin, and where our new Love2Sugar Collection fits: pastes for control and flow, plus a clean pre‑ and post‑care lineup with soothing and ingrown solutions designed for predictable, gentler results. It’s brand‑agnostic on purpose, so you can test, compare, and build a backbar that works for your climate and clientele.

Most importantly, we map a path you can personalize: a six‑month commitment to skill building, a clear target for 2026, and a “sweet 16” vision that shapes your legacy—whether that means mentoring, opening a second location, or simply owning your city’s sugaring scene. We’re also sharing how we’re handing off our shop to create more room for teaching across California, Colorado, and beyond, with opportunities to train, travel, and even join our educator team. Ready to stop juggling and start focusing on the work that moves the needle? Hit play, grab a notebook, and design the career you’ll be proud of.

If this conversation sparked ideas, subscribe, share it with a sugar pro who needs a boost, and leave a quick review to help more pros find us. Your next six months start now—what will you commit to?

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What if the best service you offer isn’t a technique, but how you notice? We pull up chairs in the Sugar Mamas lobby with Daria—our social media lead and podcast editor—to explore sensory needs, anxiety, and the small choices that turn a treatment room into a safe room. From the rose scent that reads “too much” to the steam that feels like suffocation, Daria shares what many clients never say out loud and how simple, specific check-ins can change the whole experience.

We dig into intake forms as living documents—beyond meds and allergies—adding clear questions about scent tolerance, temperature, music volume, lighting, hot towels, and step-by-step narration. You’ll hear how to read ultra-quiet clients without guessing, create Plan B product options, and take notes that matter so each return visit starts from care, not trial and error. We also talk practitioner honesty and boundaries: how to set a calm tone on low-social days, stack your schedule to reclaim real rest, and choose tiny resets that protect your energy without hurting your business.

Daria also introduces Just Breathe Confessionals, her new reflective podcast about anxiety, heartbreak, and the messy process of becoming. She explains how speaking truths out loud softens shame and why caregivers—esthetician, sugar pro, or massage therapist—need self-love and community to sustain the work. If you’ve been looking for practical, trauma-informed client care, sensory-friendly skincare tips, and smart burnout prevention for beauty professionals, this conversation meets you where you are.

Listen now, subscribe for more human-centered esthetics, and share this episode with a pro who could use a gentler way to care—for clients and for themselves. Have a question or a sensory tip that works in your room? Drop us a note and join the conversation.

If you’d like to check out Daria’s podcast, Just Breathe Confessionals, you can find her on Instagram @justbreatheconfessionals
and listen anywhere you get your podcasts.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Trademark attorney Joey Vitale returns with game-changing news for sugar professionals looking to protect their businesses in an increasingly competitive marketplace. Since our last conversation, the legal landscape has transformed dramatically, creating both new challenges and powerful opportunities for beauty business owners.

The digital revolution has made starting a business easier than ever, but this accessibility has created unprecedented challenges for legitimate entrepreneurs. Joey reveals how AI tools like ChatGPT often provide misleading legal advice, guiding users toward solutions they want to hear rather than legally sound approaches. For sugar professionals navigating trademark waters, this underscores the vital importance of expert guidance.

The most exciting revelation? Google has introduced a blue verified checkmark feature in Gmail that gives trademarked businesses a significant marketing advantage. Only companies with registered trademark logos can access this verification, which helps ensure emails consistently land in primary inboxes rather than spam folders. This represents a seismic shift in how digital platforms are beginning to recognize and reward legitimate businesses through trademark registration.

Joey also shares invaluable insights about strategic naming for beauty businesses. Rather than selecting obvious industry terms (which are likely already trademarked), successful brands are increasingly choosing distinctive, unexpected names that allow for memorable visual identities. This approach not only improves trademark availability but creates more distinctive branding that stands out in a crowded marketplace.

Whether you're just starting your sugaring business or looking to protect an established brand, this episode offers concrete strategies for navigating the complex world of trademarks. Joey outlines multiple pathways to protection, from DIY approaches for those on tight budgets to comprehensive legal services for businesses ready to invest in full protection.

Ready to take your sugar business to the next level? Discover why trademark protection has evolved from a legal precaution into a powerful business advantage that can transform how customers find and interact with your brand.

Joey Vitale's Book: Legally Legit. https://a.co/d/gqwnnyF

Free Call Page: http://www.indielaw.com/call (If you mention Shannon or the Sugar Show podcast and move forward, they’ll get $300 off any package)

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Kate Sprouse stumbled upon sugaring while teaching at a holistic aesthetics school, and something about this ancient hair removal technique captivated her completely. "Once you touch sugar," she explains, "once I held it, once I got certified, I started playing around with it at home. I sugared any friend or family member that would come around, and I was like this is it? This is the ticket?"

Fifteen years later, Kate's intuition has proven remarkably accurate. Her Portland-based business, Sugar Me, now boasts two thriving locations and recently claimed the coveted "Best Hair Removal" title across all techniques in Portland's 2024 citywide competition. This recognition feels especially meaningful as it signifies sugaring's emergence from relative obscurity into mainstream awareness.

What truly distinguishes Kate's business model isn't just her singular focus on perfecting the sugaring craft, but her revolutionary approach to team building. Rather than viewing employee departures as failures, she's created an ecosystem where team members can flourish under her guidance and eventually open their own studios—with her full blessing and continued support. "I've kind of created a business model where they come, they work, and if they wish to, then they can go out and do their own business as well. And that cycle has kept rolling through," Kate explains. This philosophy of abundance—believing there are always more than enough clients for everyone who does quality work—challenges conventional business wisdom but has created a tight-knit community of sugar professionals in Portland.

For those considering entering the sugar world, Kate offers simple wisdom gained from her journey: recognize that success is "a marathon, not a sprint," appreciate each chapter of your professional development, and understand that business ownership requires entirely different skills than being an excellent practitioner. Want to experience this unique approach firsthand? Visit Sugar Me in Portland, where Kate and her team continue redefining what professional mentorship looks like in the beauty industry.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What happens when the Sugar Mama meets the Sugar Daddy? A frank, educational, and surprisingly hilarious conversation about the specialized world of male body sugaring! Shannon welcomes Armando Gualtieri, founder of The Sugar Daddy - New York's premier sugaring studio exclusively for male anatomy - to share insights from his thriving practice.

Armando's journey from massage therapist and theater artist to sugaring specialist began with his own painful waxing experience (colorfully described as feeling like "someone had punched me in the butthole"). After discovering the magic of sugaring, he built a thriving business with an all-male staff focused on professional, expert care for clients with male anatomy, regardless of gender identity. His approach fills a crucial gap in the beauty industry, creating a safe space where transgender, non-binary, straight, and gay men all receive specialized care without judgment.

The conversation delves into professional considerations unique to male sugaring - from handling spontaneous physical responses to understanding the wide variations in service requests. They discuss how male clients tend to be exceptionally loyal, following instructions meticulously and maintaining regular appointments, though they often need simplified home care routines. Armando shares his expansion plans beyond sugaring into facials, body treatments, and hair growth services, recognizing opportunities to introduce men to skincare they might not otherwise seek.

For practitioners interested in male sugaring, this episode provides invaluable insights from two industry leaders. Shannon and Armando are developing specialized training through Love to Sugar, promising to elevate standards across the industry. Whether you're a sugaring professional looking to expand your services or simply curious about this specialized practice, you'll appreciate their candid, professional approach to a topic rarely discussed so openly.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What happens when a traumatic waxing experience leads to entrepreneurial triumph? Meet Georgia, a sugar professional who transformed her small-town Wisconsin beauty practice into a thriving business supporting her entire family.

Georgia's journey began with a horrifying waxing incident during her pregnancy that sent her to the emergency room and took months to heal. Searching for safer alternatives, she discovered sugaring—but found no practitioners within hundreds of miles. This gap in the market sparked her determination to become the solution her community needed. Starting with just $500 and a borrowed massage table, Georgia built her business jar by jar until she became the "sugar queen" of Eau Claire, Wisconsin. Her success has allowed her husband to stay home with their children while she supports the family through her passion for natural beauty treatments.

The conversation shifts to a hot topic affecting sugar professionals everywhere—the rise of laser hair removal franchises and at-home devices. Rather than viewing these developments as threats, Shannon and Georgia discuss how to reframe them as opportunities for collaboration. They explore the unique benefits of sugaring that laser can't replicate: effectiveness on all skin tones and hair types, natural ingredients, and the irreplaceable human connection that comes with the boutique sugaring experience.

For beauty professionals wondering how to navigate this changing landscape, this episode offers practical strategies: focus on skin benefits rather than just hair removal, create memorable experiences that laser clinics can't match, and build referral relationships with other beauty providers. As Shannon reminds us, "Lasers might be having a moment, but sugaring is a movement"—one rooted in holistic care, personal connection, and inclusivity for all bodies. Whether you're a seasoned sugar pro or considering entering the field, this candid conversation provides both inspiration and practical guidance for sustainable success in the evolving beauty industry.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Sarah Herbst's remarkable transformation from a struggling single mother to the "million-dollar sugarist" reveals what's possible when passion meets perseverance. Fourteen years ago, Sarah was living with her mom, jobless with a newborn baby, when she encountered someone performing sugaring at a spa. The elegant technique captivated her immediately - not just for its beauty benefits (it cleared up her eczema) but for the profound human connections it facilitated.

"When someone walks in the room to get a Brazilian with you," Sarah explains, "it's almost like they tell you things that they've told no one else. You bond with this person in such a special way." This realization became the foundation for her business philosophy when she eventually opened Sugar Bar in Ohio.

Her success didn't come overnight. Sarah candidly shares how she cried during her first attempts at sugaring and couldn't afford formal training initially. She developed her skills through relentless practice while building relationships with clients who valued both her technique and her authentic care. When opportunity arose to create her own business environment, she took the leap despite doubts about being "cut out" for ownership.

Today, Sarah manages two locations with thirteen employees, having strategically grown by one staff member per year initially. What makes her business model particularly meaningful is her commitment to hiring single mothers and women in recovery - creating opportunities for others facing challenges similar to those she once navigated. "If you have happy employees, you have a good business," she emphasizes, a philosophy that has clearly served her well.

Sarah's latest venture, SugarCon, represents her gift back to the sugaring community. This first-ever convention dedicated entirely to sugaring professionals takes place June 29-30 in Cleveland, bringing together brands, educators, and practitioners from across the industry. For anyone passionate about sugaring or contemplating their own entrepreneurial journey, Sarah's story demonstrates that success comes not just from technical skill, but from genuine connection, community building, and lifting others along your path.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What would happen to your business if life threw an unexpected curveball your way? Join me, Shannon, the Sugar Mama, as I share the poignant moments of losing my mother and the challenging task of closing my childhood home. This personal journey has taught me invaluable lessons about the importance of being prepared, both in life and business. I explore the necessity of having a trust, keeping organized records, and ensuring that someone can seamlessly take over your business if you're unable to run it. This episode serves as both a wake-up call and a guide to securing your life's work against unforeseen circumstances.

Through heartfelt reflection, I'll walk you through the critical components of a comprehensive business continuity plan. From crafting a detailed operations manual to training potential successors, I focus on pragmatic steps to future-proof your business. It's not just about maintaining the daily grind; it's about effective management and safeguarding your hard work. Inspired by my mother's passing, I urge you to have those tough conversations now to avoid chaos later. Join our monthly live business coaching if you need a starting point. Let's take proactive steps together to ensure your business thrives, even in your absence.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

On this episode of The Sugar Show, Shannon the SugarMama talks with Love2Sugar educator Kasey Reynolds about her inspiring sugaring journey. Then, in the second half of the podcast, Shannon dives into the importance of being financially smart in business.

Part 1: Kasey Reynolds' Sugaring Journey

Kasey shares her remarkable story of transitioning from her career as an EMT to becoming a successful owner of SugarJunkie. Her journey is a testament to perseverance, financial literacy, and discovering one's unique place in the beauty industry. She offers insights and inspiration for aspiring estheticians and entrepreneurs alike. Key highlights include:

• Kasey's transition from emergency services to beauty: How she discovered her passion for sugaring and why she made the career change.
• Building a business from the ground up: The challenges and triumphs of starting her sugaring business.
• Managing multiple locations seamlessly: Tips and strategies for running multiple successful business locations.
• The importance of education and community: Kasey’s dedication to sharing knowledge and supporting others in the industry.
• Encouraging others to chase their dreams: Kasey’s advice for finding your niche and believing in your potential.

Part 2: Financial Smarts in Business

In the second half of the episode, Shannon focuses on the financial side of being a beauty entrepreneur. She breaks down key strategies for maintaining and growing a financially healthy business, including:

• Setting realistic financial goals.
• Managing expenses effectively.
• Understanding pricing and profit margins.
• Planning for growth and sustainability.

This episode offers a mix of personal inspiration and practical advice for anyone in the beauty business, whether you're just starting out or looking to refine your approach. Tune in to be motivated and learn how to elevate your sugaring career!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

What if a personal and professional breakthrough could stem from something as simple as body sugaring? In this episode, I take you on a heartfelt journey, sharing my transformation from a tumultuous divorce and the challenges of being a single mother to discovering my passion and building a successful business in the beauty industry. Through the art of sugaring, I found not only financial stability but also a community of support and purpose. Fast forward to 2022, where amidst new personal struggles, sugaring once again became my lifeline, offering both healing and opportunity.

But that's not all; this episode is also a call to action for anyone in the skincare and sugaring industry to harness the power of SMART goals. Whether you're a seasoned professional or just embarking on your journey, learn how to set Specific, Measurable, Achievable, Relevant, and Time-bound objectives that align with your vision. And as we plan for success in 2025, you'll discover the immense value of being part of a supportive community like Love to Sugar. Join us for tales of sweet success from industry professionals, and gear up for next month's deep dive into financial foundations. Together, let's set our sights on a prosperous future, knowing we're cheering each other on every step of the way!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Ever wonder how to ensure every client steps into your sugar salon and leaves feeling like they've just had a VIP treatment? That's exactly what we're unpacking on the latest installment of The Sugar Show. I take you through the transformational power of self-evaluation for your salon's aesthetic, the magic that happens when clients are swept off their feet by your high-quality environment, and the non-negotiable of spotless cleanliness – your business's reputation depends on it. With these insider tips, learn how to craft an irresistible brand image that clients can't wait to tell their friends about.

Navigating the world of social media while keeping your sanity intact is no easy feat, but I've got your back with some real talk on nurturing your professional confidence amidst the chaos of comparison syndrome. This episode isn't just about keeping up appearances online; it's about embracing the essence of what makes you unique and the self-care practices that ensure you're always ready to deliver your best work. From the importance of hydration to the necessity of nourishing meals and the power of taking a breather, we cover the essentials that will keep you at the top of your game.

To cap it off, we delve into the fine details that make a sugar session truly exceptional. I discuss how to keep your focus laser-sharp on clients' needs, avoiding the trap of personal distractions, and the art of educating them about their skin. Spoiler alert: skipping steps is a big no-no if you're aiming for rave reviews and repeat business. Plus, I share vital insights on the need for continual learning in hair removal techniques and the business acumen required to safeguard your financial future. Whether you're a seasoned pro or a newcomer to the sugaring scene, this episode is brimming with strategies to keep your skills sharp and your clientele coming back for more.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Get ready to transform your sugaring skills into a booming business! Season five sizzles as Shannon the SugarMama chats with the impressive Tajina Rock, a SugarPro who's elevated her game from expert practitioner to a sought-after educator. We're peeling back the layers of the sugaring world, from the sweet success stories at Bare Bodies Sugaring Academy to the skin health revelations with Radeq from Radeq Lab. This episode is a treasure trove of knowledge that will leave you sticky with wisdom and strategies to enhance your practice.

Ever wonder how a sugaring business flourishes? We're revealing the inside scoop on nurturing your craft and expanding your horizons. Take a seat at our roundtable discussion with Tajina and Radeq, where they spill the beans on quality training, advanced skin care techniques, and the remarkable difference a product like Premium Prebiotic Sugar products can make. They share their first-hand experiences, giving you the edge you need to sweeten your services and keep clients coming back for more.

At the heart of our sugaring saga is the transformative power of education and mentorship. The beauty industry may be rooted in tradition, but it's the unquenchable thirst for knowledge that propels professionals forward. This episode is not just a guide; it's a commitment to continual growth, showcasing breakthrough moments and the essential role of strong business savvy. Join us as we sugarcoat your path to success, one educational flick at a time!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

Embark on a sweet expedition with your Sugar Mama, Shannon O'Brien, as she shares her transformative story from sugaring novice to entrepreneur extraordinaire. Tune in and unearth the power of the skin microbiome, and how it's revolutionized by Radeq Lab's groundbreaking sugar-paste concoctions. This isn't just about hair removal; it's a garden of delight for your skin, where every treatment feeds and fortifies your natural flora. With the help of the innovative minds at Radeq Pielczyk, we're setting a new standard in skincare that seamlessly blends with our sugaring techniques, ensuring clients leave not just hairless but with a radiant, thriving complexion.

Prepare for an educational treat as Shannon provides a wealth of knowledge on nurturing your skin's ecosystem, backed by the science of prebiotics and postbiotics. You'll find that the analogies of carrots and onions are not just for cooking—they're key to understanding your skin's needs during and after a sugaring session. Stick with us for a holistic approach to beauty and business, where you're empowered to enhance your sugaring skills and grow a flourishing enterprise. Join Shannon on this episode of the Sugar Show, and let your skincare practice blossom into something as sweet as the sugar we swear by.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨