The VIP Suite at IMAGE Studios with Matthew Landis

In this episode of The VIP Suite, host Matthew Landis sits down with returning guest, IMAGE Icon Mika Toussaint, founder of Dallas Pro Esthetics at IMAGE Studios Dallas Galleria. With over a decade of experience as an esthetician, Mika shares how her second year at IMAGE Studios has transformed not just her business, but her sense of self, moving from pure creativity behind the treatment bed into true entrepreneurship. She opens up about learning the backend of business, building systems (with a little help from AI tools like ChatGPT), and developing the patience to let growth unfold in its own time.

Mika also goes deeper into her holistic philosophy that beauty begins from the inside out. She explains why her clients aren’t just seeking better skin, but self-love and transformation, and how she sees herself as a vessel creating a safe, nurturing, “grandma’s house” kind of space where clients feel loved, seen, and restored. From the power of clients who pushed her to bet on herself, to the importance of leadership, community, and mentorship, Mika reflects on what it means to be an IMAGE Icon and what she hopes people remember most about her: how she made them feel—loved, happy, and uplifted.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

In this special IMAGE Icons edition of The VIP Suite, host Matthew Landis sits down with lash artist Susan Seo, owner of Hye Beauty at IMAGE Studios Alameda. Susan shares how watching her father work long hours in construction shaped her approach to discipline, resilience, and earning success and how those lessons guided her transition from a 9–5 desk job into a thriving beauty business.

Susan opens up about the realities of entrepreneurship: the initial loneliness of going it alone, discovering community, and why more followers don’t necessarily mean more money. She explains why you are the niche, how to attract the right clients with authentic content, and how customized artistry builds trust and loyalty.

They also dive into burnout, boundaries, and self-care, from non-negotiable days off and systems that protect your time, to deposits, rebooking, and saying no without actually saying no. Susan shares the role of continuing education, mastering your mindset, and why taking care of yourself is the most important business strategy you’ll ever implement.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

In this episode of The VIP Suite, host Matthew Landis sits down with IMAGE Icon 2026–2027, barber and entrepreneur Johan Fitch at IMAGE Studios Melbourne, Florida.

Johan describes how his marriage, children, and the miracle of becoming parents despite medical doubts deepened his sense of purpose. For Johan, success is a balance between business and life: he now works four days a week, reserving Sundays–Tuesdays for family, errands, and rest, and emphasizes that true fulfillment comes from consistency, faith, and surrounding yourself with like-minded people.

Johan explains why his studio offers “more than a haircut – it’s an experience.” He likens the studio to a pit stop on each client’s life journey, a place to recharge emotionally and spiritually as much as physically.

On marketing and content creation, Johan reveals that his videos and messages are born in the chair: he listens deeply to clients’ struggles, then processes those conversations through grounding practices like walking barefoot in the grass and disconnecting from his phone. That reflection becomes the inspiration for his short-form content. A simple car video set to a corridos-style Christian track went viral with 2.2M+ views, driving his Instagram from around 10K to 40K followers and expanding his reach worldwide.

Johan reframes FAIL as “First Attempt In Learning” and urges salon suite owners and creatives to stop waiting for perfect conditions: start the video, launch the business, post the content, move cities if needed, and trust that growth comes through action and discomfort.

You can follow Johan on Instagram: @cutsbyjohan and TikTok: @cutsbyjohan

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

In this episode of The VIP Suite, host Matthew Landis sits down with Jen Lydick, owner of Lydick Label Permanent Cosmetics at IMAGE Studios in Reno, Nevada. Jen pulls back the curtain on one of the most high-trust corners of the beauty industry—permanent cosmetics—where clients literally put their faces in your hands. She shares how the industry has evolved from heavy-handed, “Sharpie brow” techniques to today’s delicate, natural, and highly technical approach, and why lack of regulation means client education and research are more important than ever. Jen also breaks down how skin type, age, and technique impact long-term results, and what to look for when choosing an artist or an educator.

Beyond the brows, Jen talks about building a sustainable, in-demand business rooted in integrity, boundaries, and trust. She walks us through her transition from hairstylist and makeup artist to fully booked permanent cosmetics specialist, how she priced and raised her rates with confidence, and why she’s unapologetic about saying no to red-flag clients. Jen also shares how she restructured her schedule to work just three days a week, homeschool her kids, and still keep a thriving business. Whether you’re an artist considering permanent cosmetics, an independent beauty pro building your brand, or a client thinking about your first brow appointment, this episode is packed with honest, practical insights on business, boundaries, and doing work you truly love.

Follow Jen on Instagram at @lydicklabel.permanentcosmetics or ok TikTok: @jenlydick. You can also check out her website: lydicklabel.com.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

Matthew sits down with Todd Peckham, hairstylist at IMAGE Studios Denver and Denver drag legend, to unpack what it takes to run multiple creative careers at a high level. From course corrections and happy accident, to the non‑negotiable power of being on time, Todd shares the habits that built a loyal clientele over decades. He explains why solid fundamentals, honest communication, and never faking it are the real secrets behind great hair and a fully booked schedule.

Todd also takes us behind the lashes into the world of Daniella DeCoteau, his drag persona and the star of Denver’s beloved Drag Stravaganza cabaret. He talks about growing up as the “gay kid” in a tiny Colorado town, inheriting a relentless work ethic from his father, and learning to turn desire and perseverance into sold‑out shows, four times a year, at ever-bigger venues. From navigating family dynamics (including a late‑in‑life revelation about his dad) to building community through drag, Todd shows how creativity, resilience and a bit of small‑town gumption can turn a studio and a stage into a life you can’t believe is yours.

Whether you’re an independent beauty and wellness pro, an aspiring drag artist, or just someone trying to juggle multiple passions, this conversation is a masterclass in owning your mistakes, honoring your time and letting your most amplified self lead the way behind the chair and under the spotlight.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

In this episode of The VIP Suite, Matthew Landis sits down with Leila Macias, licensed aesthetician, CIDESCO diplomat, and owner of Esthetics Café at IMAGE Studios Poway, CA. Leila specializes in results-driven acne treatments. She shares how a single, unforgettable teenage pimple sparked a lifelong passion for skincare, ingredient deep-dives, and personalized treatment plans. Drawing from her love of coffee, Leila created the Esthetics Café brand to mirror the idea that, just like coffee, there is no “one-size-fits-all” facial—every client’s skin recipe is unique.

Leila also dives into her philosophy of simple, approachable education, breaking down complex science into language clients can actually use. She talks about building client confidence (including nervous teen boys), setting clear boundaries and consent around social media and photos, and being intentional about tone, communication, and first impressions, especially with intimate services like waxing. You’ll hear how she plans her Instagram content a month at a time, protects client privacy, busts common skincare myths (including high-number SPF), and channels the emotional weight of client stories into her next big goal: becoming an esthetic nurse. This is a must-listen for any beauty or wellness pro who wants to combine technical skill, heart, and strategy to build a business that truly transforms lives.

Catch Leila on Instagram is @esthetics_cafe

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

In this episode of The VIP Suite at IMAGE Studios, Director of Education Matthew Landis sits down with Omaha-based hairstylist and content creator Jayden Randels, an IMAGE Studios La Vista Pro who went from hair school graduate to fully booked in under a year. Jayden shares how a last-minute decision to join a friend in hair school turned into a career he loves, why entering Behind the Chair’s One Shot student competition changed everything, and how networking with top artists and mentors accelerated his growth. Matthew and Jayden break down what it really means to be your own boss early in your career, and how suite ownership has given Jayden the freedom and runway to chase big opportunities.

They also dive deep into social media strategy, fear, and authenticity. Jayden reveals how he’s been building his brand since age 11, why a single “rage-bait” viral video filmed in a Nebraska cornfield now accounts for roughly 80% of his clientele, and how he uses filming and editing as a tool to improve his craft behind the chair. From overcoming the fear of looking stupid, to using humor and imperfection to build trust, to why he’s over AI-heavy, overly polished content, Jayden offers real, actionable insight for independent pros at any stage. If you’ve ever wondered how to show up online in a way that feels real, sustainable, and profitable—this conversation is your new playbook.

You can find Jayden on Instagram: @jaydenrandels

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

Matthew sits down with globally recognized educator and founder of Hair Love University and The Vitality Project, Elizabeth Faye. Elizabeth shares her powerful journey from troubled teen and behind-the-chair stylist to trauma-informed life coach and wellness advocate for beauty and wellness pros.

They dive into burnout, nervous system health, “trauma dumping” in the salon, why beauty and wellness professionals truly change lives, and simple, free daily practices, like breath work and meditation, that protect your energy and your business.

Plus, get a sneak peek into the upcoming IMAGE Pro Academy Masterclass: “Burnout Proof Your Beauty and Wellness Business.”

Learn more about The Vitality Project and Hair Love University by following Elizabeth on Instagram at @heyelizabethfaye or check out her website: heyelizabethfay.com.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

In this special episode of The VIP Suite, Matthew Landis and Kenzie Bowlby unveil the highly anticipated IMAGE Pro Academy, an all-new learning platform designed to empower independent beauty and wellness professionals.

Discover how the Academy will offer shorter, more flexible live classes; on-demand learning modules; exclusive master classes with industry leaders; and a vibrant community forum. Matthew and Kenzie share their passion for helping Pros thrive, discuss the importance of understanding your “why,” and explain how IMAGE Studios continues to evolve to meet the needs of solo entrepreneurs.

Whether you’re brand new or a seasoned pro, learn how the IMAGE Pro Academy can help you grow your business, stay inspired, and shape a fulfilling, sustainable career. Don’t miss the details on upcoming courses and how to sign up!

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

In this episode of The VIP Suite, host Matthew Landis interviews Dr. Trayce Madre, psychologist, entrepreneur, and luxury hair brand founder. Trayce candidly shares her journey from struggle to seven-figure success, revealing how mindset, specialization, and business systems transformed her career. Discover her strategies for identifying your ideal client, perfecting client experience, and building a brand that thrives, even through setbacks. Hear about her latest projects, mentorship, upcoming classes, and her role on the entrepreneurial reality show "The Blox." This conversation is a masterclass in resilience, intentional growth, and redefining success in the beauty industry.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

Host Matthew Landis welcomes Lexi Barnett, founder of Unwind MicroSpa in Warson Woods, Missouri, to talk about turning her passion for skincare into a thriving micro-business, prioritizing results-driven relaxation and personalized client care.

Discover Lexi’s unique touches—like her famous homemade Unwind cookies, the creation of her facial membership club, and her strategies for consistent growth through social media and community engagement.

Whether you’re an aspiring esthetician or a seasoned professional, Lexi’s journey offers valuable lessons in entrepreneurship, self-investment, and the magic of building genuine client relationships.

Find Lexi on Instagram: @unwindmicrospa

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

Matthew Landis welcomes Soula Christopulos—talented hairdresser, certified growth coach, and business consultant from IMAGE Studios in Holladay, Utah. Soula shares her 20-year journey in the beauty industry, her leap to independence, and how her passion for helping others led her to coaching and consulting. Together, they discuss the challenges beauty and wellness professionals face, from overcoming the comparison game to embracing the business side of their careers. Soula offers practical advice on goal setting, logging business details, and finding clarity when feeling stuck. The conversation also explores the power of mentorship, the importance of being present, and the joy of balancing family, travel, and personal growth. Whether you’re a seasoned pro or just starting out, this episode is packed with wisdom, encouragement, and actionable tips to help you thrive—both behind the chair and beyond.

Find Soula on Instagram: @soulachristopulos

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

Host Matthew Landis sits down with Minerva O'Toole, a seasoned stylist, educator, and creative force at IMAGE Studios Warson Woods in St. Louis. Minerva shares her journey from theater and fashion to bridal and backstage at New York Fashion Week, revealing the driving forces behind her passion: endless curiosity, the pursuit of inspiration, and a deep commitment to helping others shine. The conversation delves into the importance of finding your niche, the value of mentorship, and the lessons learned from working alongside industry icons. Minerva also opens up about the challenges and rewards of balancing multiple creative paths, the role of family and community in her success, and her evolving relationship with social media as a business tool.

Listeners will discover Minerva’s unique perspective on building confidence from the inside out and her vision for leaving a legacy that celebrates inner beauty and self-expression. Whether you’re a seasoned pro or just starting out, this episode offers practical wisdom, heartfelt stories, and a reminder that true success in the beauty industry is about more than just technique—it’s about connection, empathy, and empowering others to feel their best. Tune in for an honest, uplifting conversation that will leave you inspired to embrace your own journey and make a difference in your community.

Find Minerva on Instagram: @minervathehairstylist

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

Join host Matthew Landis in this inspiring episode of The VIP Suite as he sits down with Kate Lofton, owner of Gold Rush Salon at IMAGE Studios in Boulder, Colorado. Kate shares her journey from defining her ideal client to building a business that prioritizes comfort, efficiency, and a positive mindset. Discover how she tailors her services for busy women, incorporates thoughtful touches like client feedback forms, and leverages both Instagram and Facebook to connect with her community. Kate also discusses the importance of staying true to your standards, embracing your strengths, and creating a welcoming environment for every client. Whether you’re a seasoned pro or just starting out, this episode is packed with actionable insights for building a thriving, client-focused salon business.

Find Kate on Instagram: @goldrush.salon

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

In this special episode of The VIP Suite, host Matthew Landis sits down with IMAGE Studios Founder and CEO, Jason Olsen, to break down the recently passed "No Tax on Tips" provision, a major win for independent beauty and wellness professionals. They talk about who qualifies for the deduction and what steps you need to take if you’re eligible. Jason and Matthew address common questions and misconceptions, providing clarity on income limits, reporting requirements, and the importance of tracking your tips and expenses.

This episode is packed with actionable advice to help you make the most of this new law. Learn about the benefits of using tools like GlossGenius for income tracking, why consulting a tax professional is essential, and how this provision could free up more cash for your business or personal goals. Don’t miss out on this timely conversation that could help you save thousands and set your business up for greater success!

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

Aisha Carter Cathey Fe of Spalon Suiradal has created a beauty business centered on faith, purpose, and healing at IMAGE Studios in Birmingham, Alabama. She shares how her grandmother's cancer experience inspired her to provide free services to cancer patients, creating a tranquil atmosphere that offers peace beyond physical transformation.

About Aisha:

• Specializes in precision cuts, silk press, and extensions based on her love of cutting and helping hair grow
• Created "Beauty Inside and Out" campaign focusing on helping clients feel deserving of beauty
• Named her salon after her son who passed in 2023, maintaining his peaceful spirit in her business
• Provides free services to cancer patients in honor of her grandmother
• Uses aromatherapy, soft lighting, and tranquil atmosphere to create safe spaces for vulnerable clients
• Attributes IMAGE Studios education for encouraging her to raise her prices, resulting in $20,000 additional income in less than a year
• Views time as the ultimate luxury she can provide clients
• Believes beauty professionals should be recognized for the heart and healing they bring

Follow her on social media: @spalon_suiradal (Facebook/Instagram) and @aishacartercathey (TikTok)

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

In this episode of The VIP Suite, host Matthew Landis sits down with Emmanuel Garcia, The Temecula Barber and owner of The Storm Room (@emmvnvel2) to explore his remarkable journey from cutting hair in his parents' backyard during COVID to becoming a successful salon professional at IMAGE Studios in Temecula, California. Garcia shares his unique approach to barbering, emphasizing the importance of truly listening to clients and helping them achieve their desired look, especially for those who want to maintain longer hairstyles while getting a professional cut.

Emmanuel reveals his innovative content creation strategy, breaking down how he uses minimal equipment like an iPhone, strategic lighting, and free editing apps to produce high-quality social media content that attracts clients.

As a new father, Garcia discusses how becoming a dad has motivated him to continue building his business and create a legacy that inspires others to pursue their passions, regardless of traditional career expectations. His story is a testament to creativity, perseverance, and the power of believing in oneself in the beauty and wellness industry.

Follow Emmanuel on Instagram: @emmvnvel2 or TikTok: @emmvnvel

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

From surviving several toxic apprenticeships to building a dream tattoo business at IMAGE Studios in Jacksonville, Florida, Sawyer Gray's raw and inspiring story will light a fire in every salon suite professional who's ever felt stuck.

Hear how this passionate tattoo artist turned personal challenges into a powerful journey of creative freedom, client connection, and unapologetic self-belief. With vulnerability, humor, and grit, Sawyer reveals the heart behind her art and the courage it takes to carve your own path in a challenging industry.

This isn't just a podcast episode—it's a masterclass in turning obstacles into opportunities.

Follow Sawyer on Instagram: @sawyer.gray.tattoos

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

Mika Toussaint, a renowned aesthetician from IMAGE Studios Dallas Galleria, has turned personal struggles into professional mastery. After battling hormonal acne and navigating profound personal loss, Mika developed Dallas Pro Aesthetics, a unique wellness practice that goes beyond traditional skincare by integrating nutrition, mental health, and personalized treatment plans. Her approach doesn't just heal skin, it empowers clients to create lasting, comprehensive wellness transformations.
In this inspiring podcast episode, Mika shares her journey of self-discovery, revealing how she became an acne expert and wellness coach by first healing herself. From creating a self-love journal to offering virtual consultations and developing game-changing green smoothie recipes, Mika demonstrates that true beauty starts from within. Her holistic methodology proves that effective skincare isn't about quick fixes, but understanding the intricate connections between diet, mental health, and skin condition, making her a trailblazer in the beauty and wellness industry.

Follow Mika on Instagram at @dallasproaesthetics

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

Grace Schafer is not your average hairstylist. A red hair enthusiast, cutting specialist, wedding artist, and certified extension artist, from IMAGE Studios in Grand Rapids, Michigan, she has carved out a unique niche in the beauty industry by combining her passion for theater, science, and hair design. With a keen eye for color theory and a commitment to educating her clients, Grace has built The Hair Lab into a thriving independent business that challenges traditional salon approaches.

In this inspiring episode of The VIP Suite podcast, Grace shares her journey from commissioned stylist to independent business owner, revealing the mindset shifts, challenges, and transformative moments that have shaped her career. From helping clients through personal struggles to mastering the delicate art of red hair formulation, Grace demonstrates how creativity, scientific understanding, and a genuine desire to empower clients can lead to professional success and personal fulfillment.

Find her on Instagram: @thehairlab.ges and TikTok: @gmistster

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at https://glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at http://elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.