Podcast

The Warm Up with Kelsey McCormick

Business, Marketing

Trust over transactions. The days of cold audiences instantly converting are over. Your community needs genuine connection and trust before they're ready to buy. The Warm Up gives you proven strategies to transform your quiet audience into an engaged community.

Episodes
25
Releases
Weekly
Typical length
34 min
On air since
2026
Latest episode
1 week ago

Episodes

25 episodes, newest first

  1. How Olivia Sold Out Her First Launch Using Instagram Close Friends

    Show notes

    What if you could sell out your first launch without a big public campaign, an elaborate sales funnel, or even a traditional sales page?

    That's exactly what Olivia from Olive Street Studio did when she launched her first course using Instagram Close Friends — filling 10 beta spots in around three hours.

    In this episode of The Warm Up, Olivia shares how she went from running a design studio to building educational offers, and how a small, engaged community became the foundation for a repeatable launch strategy that eventually contributed to a $100K launch.

    We're getting into the actual process: how she invited people into Close Friends, shared valuable behind-the-scenes content, involved her audience in developing the course, and built demand before opening enrolment.

    We talk about:

    • How Olivia filled her first 10 beta spots through Instagram Close Friends
    • Why she spent weeks providing free value before introducing her offer
    • Using polls, questions and conversations to build something people actually want
    • Launching a beta offer before the course was fully recorded
    • How she grew from 10 students in her first round to 43 in a later round
    • Why showing up consistently between launches matters just as much as the launch itself

    If you've been putting off launching because you think you need a huge audience, a complicated funnel, or everything perfectly finished, this episode offers a very different way to approach it.

    Sometimes your next launch starts with a conversation, not a campaign.

    Join Launch Your Own Way: ⁠⁠⁠⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠⁠⁠⁠

    Get The Squig, my weekly newsletter: ⁠⁠⁠⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠⁠⁠⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠⁠⁠⁠https://www.speakpipe.com/1800WARMUP⁠⁠⁠

    ⁠⁠⁠Creative campaign ideas and examples from breators and brands to use in your next launch⁠⁠⁠

    A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.

    You'll learn what they did, why it works, and how to apply it.

    Sign up, it's 100% free ↓

    ⁠⁠⁠https://cominguproses.co/pages/campaign⁠⁠⁠

    ⁠⁠⁠How Hot Is Your Audience?⁠⁠⁠

    You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?

    By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers

    Take the free quiz ↓

    ⁠⁠⁠https://cominguproses.co/pages/hotquiz

    1 hr 9 min
  2. The Launch Roundtable: Real Talk on Campaigns, Creativity + the Messy Middle

    Show notes

    We’re in the Wild West of marketing — where newcomers are making multi-six figures on digital products, longtime experts are watching what used to work stop working, and AI has made everything sound exactly the same. So how do you actually launch in a moment like this?

    In this special episode, I’m hosting my annual Launch Roundtable with four brilliant Launch Your Own Way students: Amanda Millien (copywriter, Millien Media), Bryn Smith (brand + social strategist, Grey & Gold Creative), Nikki Maffey (Buzz & Banter Studios), and Lola Adewuya (founder of self-centered + The Brand Doula).

    We get honest about the good, the bad, and the messy middle of launching — and where campaigns are heading next. We cover why “post and pray” doesn’t cut it anymore, how to weave real storytelling into a launch (without the generic “build in public” stuff), why small businesses can run campaigns as creative and bold as the big brands, and how to make marketing feel like a creative practice instead of another to-do list.

    Plus: how to know if you’re ready to launch (spoiler: ready is a decision, not a feeling), how to craft an offer that’s recognizably yours in the age of AI, why you should launch at least twice, and how to run a campaign for two different audiences without splitting yourself in two.

    Whether you’re prepping your first launch or your fifteenth, this one will remind you why trying is cool again. 🌹

    🚀 Doors are OPEN for Launch Your Own Way!

    Ready to build an audience that's excited to buy and a launch strategy that actually works for you? Come join us!

    Explore Launch Your Own Way → ⁠https://cominguproses.co/lyow

    1 hr 3 min
  3. [Guest Podcast] Kelsey on the Point of the Story Podcast

    Show notes

    We're bringing a guest podcast to your feed today!

    Kelsey guested on Sara from Between The Lines Copy's podcast Point of the Story. On it, they discussed why the warm up is so important, ways to do it, why there's no one-size-fits-all advice when it comes to launch campaigns, and why now is the most important time to start campaigning your offers.

    Listen and make sure you check out more of Sara's podcast: https://open.spotify.com/show/34IOf0EUcVdln4X5hQbEYZ?si=cc712c5db42c41a5

    🚀 Doors are OPEN for Launch Your Own Way!

    Ready to build an audience that's excited to buy and a launch strategy that actually works for you? Come join us!

    Explore Launch Your Own Way → https://cominguproses.co/lyow

    39 min
  4. 5 Launch Lessons You Won't Hear on the Internet

    Show notes

    After 10+ years of launching — from my agency days to building a six-figure launch and helping hundreds of creatives bring their offers to life — I've learned a thing or two about what actually makes a launch work.

    And spoiler: it's not just having an incredible offer or the perfect launch plan.

    In this solo episode, I'm sharing five of the biggest (and sometimes most uncomfortable) lessons I've learned about launching, selling, and showing up for your business. The stuff that doesn't always make it into those shiny success stories online.

    We're talking:

    • Why a brilliant offer isn't enough to sell out your launch
    • Why your first launch doesn't need to be a massive success
    • The gap between having a strategy and actually executing it
    • The uncomfortable truth about self-sabotage and consistency
    • Why YOU are always your best case study

    If you've been over-perfecting behind the scenes, avoiding visibility, or ready to give up after one quiet Instagram post... this one's for you.

    🚀 Doors are OPEN for Launch Your Own Way!

    Ready to stop winging your launches and start building a repeatable way to sell your offers? Come join us for the latest intake!

    Explore Launch Your Own Way → https://cominguproses.co/lyow

    Get The Squig, my weekly newsletter: ⁠⁠⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠⁠⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠⁠⁠https://www.speakpipe.com/1800WARMUP⁠⁠

    ⁠⁠Creative campaign ideas and examples from breators and brands to use in your next launch⁠⁠

    A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.

    You'll learn what they did, why it works, and how to apply it.

    Sign up, it's 100% free ↓

    ⁠⁠https://cominguproses.co/pages/campaign⁠⁠

    ⁠⁠How Hot Is Your Audience?⁠⁠

    You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?

    By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers

    Take the free quiz ↓

    ⁠⁠https://cominguproses.co/pages/hotquiz

    27 min
  5. The "Confidently Messy" Approach to Content + Launching With Bryn Smith (Grey & Gold Creative)

    Show notes

    What does it actually look like to show up online as an introvert, a perfectionist, and a recovering overthinker... without it feeling icky or forced?

    In this episode, I'm joined by current Launch Your Own Way student Bryn Smith, the brand strategist + social media storyteller behind Grey & Gold Creative. Bryn went from burnt-out corporate marketer to building a brand people instantly recognise — all on the back of one idea: being "confidently messy."

    We get into the good stuff: how she found her point of view (by accident), her "plotlines" method for weaving your real life into your content, why blending the personal + professional beats hyper-niching, and the mindset shifts that finally made launching feel light instead of heavy. If you've ever morphed into a totally different "sales person" the second you had something to sell, this one's for you.

    Grab Bryn’s free resources to help bring your brand + content to life ↓

    • Messy Middle Content Swipe File
    • Brand World Vision Planner

    Join Launch Your Own Way: ⁠⁠⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠⁠⁠

    Get The Squig, my weekly newsletter: ⁠⁠⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠⁠⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠⁠⁠https://www.speakpipe.com/1800WARMUP⁠⁠

    ⁠⁠Creative campaign ideas and examples from breators and brands to use in your next launch⁠⁠

    A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.

    You'll learn what they did, why it works, and how to apply it.

    Sign up, it's 100% free ↓

    ⁠⁠https://cominguproses.co/pages/campaign⁠⁠

    ⁠⁠How Hot Is Your Audience?⁠⁠

    You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?

    By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers

    Take the free quiz ↓

    ⁠⁠https://cominguproses.co/pages/hotquiz

    1 hr 7 min
  6. Visibility That Creates Volume: Why More Reach Doesn't Always Mean More Sales with Vix Meldrew

    Show notes

    If you’ve been posting and posting… and wondering why TF it’s not converting, this episode is for you. I sat down with Vix Meldrew to talk all things visibility: from trial reels and evergreen content to building top-of-funnel volume that actually leads to sales.

    We get into:

    • What type of content brings the right people in
    • How to avoid burnout when you’re trying to grow
    • Why more reach ≠ more money (and what to do instead)

    This convo is packed with real-talk, zero BS, and loads of tactical nuggets you can apply straight away. Whether you’re trying to revive a cold audience or double down on what’s working, this one’s a must-listen.

    Learn more about Vix: @vixmeldrew

    Join Launch Your Own Way: ⁠⁠⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠⁠⁠

    Get The Squig, my weekly newsletter: ⁠⁠⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠⁠⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠⁠⁠https://www.speakpipe.com/1800WARMUP⁠⁠

    ⁠⁠Creative campaign ideas and examples from breators and brands to use in your next launch⁠⁠

    A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.

    You'll learn what they did, why it works, and how to apply it.

    Sign up, it's 100% free ↓

    ⁠⁠https://cominguproses.co/pages/campaign⁠⁠

    ⁠⁠How Hot Is Your Audience?⁠⁠

    You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?

    By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers

    Take the free quiz ↓

    ⁠⁠https://cominguproses.co/pages/hotquiz

    1 hr 4 min
  7. Q&A: "What if no one signs up?"

    Show notes

    In this Q&A episode, I’m answering listener questions that hit on some of the realest parts of launching—like what to do when no one signs up + how to stand out in a saturated market.

    If you’ve ever felt unsure about how much to share online or how to craft an offer that actually feels like you—this one’s for you.

    Q1: Should I share when no one buys from my launch? Will that ruin my credibility?

    Q2: I’m a designer—how do I create a unique offer when everyone seems to be doing the same thing?

    Join Launch Your Own Way: ⁠⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠⁠

    Get The Squig, my weekly newsletter: ⁠⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠⁠https://www.speakpipe.com/1800WARMUP⁠

    ⁠Creative campaign ideas and examples from breators and brands to use in your next launch⁠

    A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.

    You'll learn what they did, why it works, and how to apply it.

    Sign up, it's 100% free ↓

    ⁠https://cominguproses.co/pages/campaign⁠

    ⁠How Hot Is Your Audience?⁠

    You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?

    By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers

    Take the free quiz ↓

    ⁠https://cominguproses.co/pages/hotquiz

    15 min
  8. Specificity Sells: How To Craft Copy That Converts

    Show notes

    Most launch copy falls flat because it’s just… too broad. In this solo episode, I’m breaking down how to write magnetic messaging that actually sells (without sounding like everyone else online). If you’ve ever struggled to describe what you do without slipping into generic coach-speak, this one’s for you.

    We talk about:

    • Why broad messaging = cold audience (and how to fix it)
    • The 3-part messaging framework I use in every launch (Empathy, Transformation, Point of View)
    • Real examples of what to say (and what to skip)
    • How to attract the right people without attracting desperation

    Plus: I’m giving you access to my messaging tool (usually only inside LYOW!) to help you audit and upgrade your copy today: https://ginger-wire-5ca.notion.site/The-Warm-Up-Offer-Messaging-Template-18f109dd21048055adbef328c7719e20?source=copy_link

    Join Launch Your Own Way: ⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠

    Get The Squig, my weekly newsletter: ⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠https://www.speakpipe.com/1800WARMUP

    Creative campaign ideas and examples from breators and brands to use in your next launch

    A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more.

    You'll learn what they did, why it works, and how to apply it.

    Sign up, it's 100% free ↓

    https://cominguproses.co/pages/campaign

    How Hot Is Your Audience?

    You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying?

    By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers

    Take the free quiz ↓

    https://cominguproses.co/pages/hotquiz

    25 min
  9. The Warm-Up That Made My $100K Launch Work

    Show notes

    Let’s break this all the way down. This episode isn’t just a “look what I did” moment... it’s the full debrief on how I actually got there.

    I hit $100K in my latest launch… not because I had the biggest audience or ran some flashy funnel… but because I gave myself space to warm people up properly. In this episode, I’m sharing what I did differently this time, what actually moved the needle, and what I’ll never skip again.

    Here’s what we get into:

    • Why starting earlier (even by accident) changed everything
    • The free workshop that built my waitlist without burning me out
    • My low-key DM strategy that turned into goldmine-level messaging
    • What it really looks like to work in public and get people invested early
    • The mindset work I did behind the scenes that made $100K feel inevitable

    If your launches feel rushed, quiet, or just… flat, this is the episode I wish I had sooner. This is proof that slower, softer, trust-first launches work. And that warm-up is the whole game.

    Join Launch Your Own Way: ⁠⁠⁠https://cominguproses.co/lyow⁠⁠⁠

    Get The Squig, my weekly newsletter: ⁠⁠⁠https://cominguproses.co/pages/the-squig⁠⁠⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠⁠https://www.speakpipe.com/1800WARMUP

    32 min
  10. Q&A: Waitlist Growth, Cold Audience Strategy & "Am I Being A Nag?"

    Show notes

    In this Q&A episode, I'm answering questions about building momentum before a launch... especially when your audience is small, cold, or you’re worried you’re talking about your offer way too much. If you’re gearing up to launch and wondering how to get people paying attention without feeling like a total nag, this one’s for you.

    Q1: How to Build a Waitlist from Zero (Even with a Small or Cold Audience)

    Q2: Should You Push the Launch or Wait?

    Q3: Is Nurturing Just Nagging?

    Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠

    Get The Squig, my weekly newsletter: ⁠⁠https://cominguproses.co/pages/the-squig⁠⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP

    30 min
  11. Rebuilding Heat & Momentum After A Pause

    Show notes

    This one's for the creative business owners who feel like they've lost their spark a bit. Maybe you’ve taken a break, had a life season shift, or things just aren’t flowing the way they used to. In this solo episode, I’m pulling back the curtain on what it’s really like to rebuild momentum when you’re in a low season... and the small shifts I’ve made that are actually working.

    We talk about:

    • Letting go of perfection and “all or nothing” energy
    • How to create content when you don’t feel like an expert
    • What’s helping me feel like me again in business
    • Why rebuilding confidence is the secret ingredient to your next growth spurt

    This isn’t a rah-rah “get back on the horse” episode. It’s gentle, honest, and real. If you’ve been feeling stuck or creatively flatlined… this one’s for you.

    Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠

    Get The Squig, my weekly newsletter: ⁠⁠https://cominguproses.co/pages/the-squig⁠⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP

    34 min
  12. What Emails Actually Convert During Your Launch Warm-Up

    Show notes

    Forget the AI-generated hard sell emails flooding your inbox. In this episode, we're breaking down the exact emails that drove high open rates and conversions during a recent launch warm-up campaign (before doors even opened).

    You'll learn:

    • How to split your email list strategically (general, warm, and waitlist)
    • The difference between warm-up emails and launch emails (and why timing matters)
    • Specific email types that got 30-40+ clicks, including strategy breakdowns, curriculum guides, and bonus reveals
    • Why giving away social proof and addressing objections earlier than you think is crucial
    • How to use activation events and audits to build trust before asking for the sale
    • The art of frontloading value so people are ready to buy when doors open

    Plus, we dive into why trust-building (not convincing) should be your primary goal during the warm-up period, and how having real conversations with your audience will write your emails for you.

    If you're tired of generic launch formulas and want to create email campaigns that feel as good as the revenue they generate, this episode is for you.

    Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠

    Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP

    22 min
  13. Q&A: "I have a LOT of offers. Where do I start?"

    Show notes

    In this Q&A-style episode, I answer three juicy listener questions about launching and selling with more sustainability and ease. If you’re building a creative business and wondering how to maintain momentum without constantly being in launch mode, this one’s for you.

    Q1: How do I create recurring revenue when I’m not launching?

    Q2: What makes a good lead magnet?

    Q3: I have a LOT of offers. Where do I start?

    Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠

    Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

    34 min
  14. Grow Your Invested Community with Xanthe Appleyard

    Show notes

    If your content feels like it should be working (but it’s not), it might not be your offer … it might be the way you’re building trust.

    In this episode of The Warm Up, I’m chatting with the social media queen Xanthe Appleyard about what it really looks like to lead online — and how to build an invested community that doesn’t just consume your content … it converts.

    We talk dialogue-driven content, Stories + Threads as warm-up tools, why generic “tips” are falling flat, and the visibility moves that help you grow faster without relying on virality.

    Get Xanthe’s Freebie: https://ohsierracreative.myflodesk.com/content-themes

    Unlock the power of Instagram Stories to transform your business with the Selling with Stories Workshop! Co-hosted by Kels from Coming Up Roses and Xanthe from Oh Sierra Creative: https://cominguproses.co/products/selling-with-stories

    Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠

    Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP

    53 min
  15. The Power of Warm-Up Offers: Guiding Your Audience Toward Your Big Thing

    Show notes

    In this episode, we dive deep into warm-up offers—what they are, why they matter, and how they help bridge the gap between cold followers and ready-to-buy clients. You’ll learn how to build strategic, trust-building offers that prep your audience for your main transformation. Plus, I’ll walk you through my P.R.E.P. framework to help you create a warm-up offer that actually converts.

    Whether you have a crusty freebie collecting dust or nothing between “follow” and “$2K investment,” this one’s for you.

    Join Launch Your Own Way: ⁠https://cominguproses.co/lyow

    Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

    25 min
  16. Waitlists That Convert: How to Build Hype, Warm Leads, and Sell Before Doors Open

    Show notes

    Welcome back to The Warm Up. Today we are talking about waitlist building… the simplest way to stack demand before you ever go on sale. I’m breaking down where a waitlist fits in your launch plan, how long to promote it, what to send once people join, and the difference between a “promo period,” a “waitlist only-sale” window, and your public launch. You’ll hear real benchmarks I use when forecasting conversions, how to adapt this for evergreen offers, and a quick setup guide so you can start today.

    If you want a step-by-step framework for building a waitlist that actually converts, check out Warm Waitlist Week, our self-paced program designed to help you create buzz, warm your audience, and sell before doors open, all in just one week: https://cominguproses.co/products/www

    From the episode:

    QUIZ - How Hot Is Your Audience: https://cominguproses.co/pages/hotquiz

    Flodesk link: https://flodesk.com/c/COMINGUPROSES

    Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠

    Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP

    20 min
  17. Q&A: "Starting Fresh: Building & Warming Up a New Audience"

    Show notes

    In our first-ever Q&A episode of The Warm Up podcast, we're diving into listener questions about audience building, visibility, and launching.

    We chat about what it looks like to pivot into a new niche, grow an audience from the ground up, and create warm-up campaigns that actually lead to sales. We also explore why building trust matters more than chasing follower counts, how to share your work in a way that creates genuine connection, and the role visibility plays in a successful launch.

    We finish with a conversation about the infamous mid-launch slump, why so many people lose momentum when things go quiet, and how to keep showing up long enough to see your launch through.

    Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠

    Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

    32 min
  18. Work in Public: The Secret to Launching with a Ready-to-Buy Audience

    Show notes

    In this solo episode of The Warm Up, we dive deep into one of the most powerful pre-launch strategies out there: Working in Public.

    Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience into the real, messy, mid-journey moments builds trust, creates momentum, and gets people invested in your next launch before you even open doors.

    You’ll learn:

    • Why documenting isn’t enough—you need to build a story around your work
    • How to develop your main character energy and create brand recognition
    • Why setting a clear destination hooks your audience (hello, Frodo and Mount Doom)
    • How to create stakes and tension that make people root for your success
    • Why messy action > perfect presentation when it comes to warming up your audience

    If you’re gearing up for a launch—or just tired of posting random “day-in-the-life” content that leads nowhere—this episode will totally change the way you think about showing up online.

    Work In Public Content Examples

    Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠

    Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

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    26 min
  19. Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience

    Show notes

    In this episode of The Warm Up, I sit down with Da from Odd Creatives—one of our incredible Launch Your Own Way students—who just wrapped up her first ever launch. She filled 7 client spots, hit her revenue goal, and did it without a big audience, ads, or shouting from the rooftops.

    We get into:

    • How she transitioned from scattered freelance work to a clear signature offer
    • The visibility + warm-up strategies that worked best on Threads and Instagram
    • How collaborations helped her grow her list without burning out
    • What it’s actually like launching when you're more introverted or camera-shy
    • Her favorite mindset shifts that helped her confidently show up and sell

    This convo is packed with insights for anyone who thinks launching “isn’t for them.” If Da can do it in a few short months... you can too.

    Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠

    Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

    33 min
  20. 7-Figure Warm-Up Strategies with Georgia Draws a House

    Show notes

    If your launch feels harder than it should, your audience might not be cold … you might just be warming them up the hard way.

    In this episode of The Warm Up, I’m chatting with Georgia Draws a House, who scaled her creative business to seven figures (without working Fridays), and she’s sharing the warm-up strategies that actually move people from “watching” to “buying.”

    We talk broadcast channels, cleaning your waitlist, building a hot list you can actually sell to, and the organic + paid mix that helped her grow a bigger, warmer email list.

    Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠

    Get The Squig, my weekly newsletter: ⁠https://cominguproses.co/pages/the-squig⁠

    Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

    54 min