Walk-Ins Welcome: A Healthcare Marketing Podcast

Are you spending enough on marketing to grow your urgent care, or are you putting money into the wrong places?

As urgent care clinics prepare for 2027, building an effective marketing budget means more than repeating last year's spending. With increasing competition, changing search behavior, and new AI tools, clinic owners need to understand where their marketing dollars can make the biggest impact.

In this episode of Walk-Ins Welcome, Nick and Michael break down how urgent care clinics should approach their marketing budgets for 2027, including Google Ads, SEO, AI visibility, websites, and patient conversion.

They discuss common budgeting mistakes, what different marketing channels cost, and why generating clicks and calls means little if those opportunities aren't turning into actual patient visits.

🔥 In This Episode, You'll Learn:

💰 How to approach your urgent care marketing budget for 2027

📊 The three essential parts of a marketing strategy: awareness, conversion, and retention

🔍 Why SEO remains an important investment for long-term patient acquisition

🤖 How AI visibility could influence where patients discover your clinic

📈 Why Google Ads performance depends on more than increasing your budget

🎯 How irrelevant search terms and misleading conversions can waste advertising dollars

📞 Why front desk call handling and online booking matter just as much as your ads

🌐 What to consider when budgeting for your clinic's website

📱 When Meta Ads make sense as part of your marketing strategy

🏥 Why your ultimate goal should be patient visits, not just clicks or impressions

The biggest takeaway? Your marketing budget should be built around attracting the right patients and turning those opportunities into visits. Spending more isn't automatically the answer. Understanding what's working, where patients are being lost, and how your marketing channels work together can help you make smarter investments.

Nick and Michael also discuss why clinics should approach emerging opportunities like AI visibility strategically while continuing to strengthen the fundamentals that already drive patient acquisition.

🛠️ Resources

Explore Patient Care Marketing Pros:

https://patientcaremarketingpros.com/

Take the Urgent Care Scorecard:

https://offer.patientcaremarketingpros.com/urgent-care-scorecard

Learn About Urgent Care SEO:

https://patientcaremarketingpros.com/urgent-care-seo/

10 Essential Marketing Tips for Urgent Care Centers:

https://patientcaremarketingpros.com/articles/10-essential-marketing-tips-for-urgent-care-centers/

Schedule a Strategy Session:

https://patientcaremarketingpros.com/schedule-a-call/

💬 Stay Connected

Website: https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

A little appreciation can go a long way, and it does not have to come with a big price tag.

This episode of Walk-Ins Welcome starts with a surprise: Michael tracked down the school pizza, crispitos, and breakfast pizza Nick remembered from high school. But the food leads to a much bigger conversation about leadership.

Nick and Michael break down how understanding what makes individual team members feel appreciated can strengthen your culture, improve the employee experience, and ultimately influence the way your team takes care of patients. As urgent cares head into busy season, they challenge owners and managers to pay attention to the people doing the work and find intentional ways to make them feel seen.

🔥 In This Episode, You’ll Learn:

🍕 Why a simple school pizza inspired an entire conversation about employee appreciation

👥 Why appreciation does not have to be expensive or extravagant

🎁 How different employees prefer to receive recognition and appreciation

👀 Why knowing your team personally makes meaningful recognition easier

☕ How small gestures like a favorite coffee, snack, or DoorDash delivery can make an impact

👏 How to recognize employees whose best work happens behind the scenes

💬 Why words of affirmation work for some employees but can make others uncomfortable

🏠 How remote work can change the way leaders connect with their teams

❤️ Why paying employees well matters, but may not be enough by itself to make people feel appreciated

🏥 How taking care of your team can influence the way they take care of your patients

One of the biggest takeaways is simple: you have to know your people. Nick and Michael discuss watching how employees show appreciation to others, asking what makes them feel valued, and learning the small details that help recognition feel personal rather than generic. Pasted text

And for urgent care leaders, that investment can extend beyond company culture. Nick and Michael connect an engaged, appreciated team with better patient interactions, stronger reviews, and ultimately a healthier business.

🛠️ Resources

Explore Patient Care Marketing Pros:
https://patientcaremarketingpros.com/

Take the Urgent Care Scorecard:
https://offer.patientcaremarketingpros.com/urgent-care-scorecard

10 Essential Marketing Tips for Urgent Care Centers:
https://patientcaremarketingpros.com/articles/10-essential-marketing-tips-for-urgent-care-centers/

Schedule a Strategy Session:
https://patientcaremarketingpros.com/schedule-a-call/

💬 Stay Connected

Website: https://patientcaremarketingpros.com/
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Social media is changing, and urgent care clinics need to rethink what they're posting.

With AI-generated content flooding social feeds, standing out isn't necessarily about creating more polished posts. It's about being authentic, understanding your audience, and knowing what works on each platform.

In this episode of Walk-Ins Welcome, Nick and Michael break down how urgent care clinics can approach Facebook, Instagram, TikTok, X, and YouTube differently. From building community and showcasing your team to creating educational videos and participating in trends, they explain why copying the same content across every platform isn't always the best approach.

🔥 In This Episode, You'll Learn:

🤖 Why AI-generated content can make social media feel less authentic

📱 Why each social platform needs a different content approach

👥 How Facebook can help your urgent care connect with its community

📸 Why Instagram is a place to showcase your clinic, providers, and culture

🎥 How TikTok trends and authentic personalities can build engagement

💬 Why X is better suited for opinions and industry conversations

▶️ How YouTube can help educate patients and build trust

🏥 Why content created by your actual clinic team can be more meaningful than generic marketing posts

⚠️ Why clinic owners need clear guidelines for anyone managing their social media

The biggest takeaway? Your clinic doesn't need to become a social media influencer. It needs to create content that fits the platform and connects with real people.

🛠️ Resources

Patient Care Marketing Pros:
https://patientcaremarketingpros.com/

10 Essential Marketing Tips for Urgent Care Centers:
https://patientcaremarketingpros.com/articles/10-essential-marketing-tips-for-urgent-care-centers/

Urgent Care Scorecard:
https://offer.patientcaremarketingpros.com/urgent-care-scorecard

Schedule a Strategy Session:
https://patientcaremarketingpros.com/schedule-a-call/

💬 Stay Connected

Website: https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

What does Shark Week, accounting, and a frustrating urgent care visit have in common?

Meet Kimberly Thomas, Finance and Admin Director at Patient Care Marketing Pros. In this episode of Walk-Ins Welcome, Kimberly joins Michael for our Meet the Pros series to talk about her five-plus years with PCMP, her unexpected obsession with sharks, and the career path that brought her to the team.

Then the conversation shifts to a recent urgent care visit with her son. What started with difficulty scheduling an appointment turned into problems with customer service, provider communication, prescriptions, and billing.

Kimberly and Michael break down what went wrong, what could have been handled differently, and what urgent care leaders can learn from the experience

🔥 In This Episode, You’ll Learn:

🦈 Why Kimberly originally dreamed of becoming a marine biologist
✈️ How her career eventually led her to PCMP
🏥 What one frustrating visit revealed about the patient experience
📞 Why telling callers to simply “walk in” can be a missed opportunity
📅 How appointments can create confidence and commitment
👋 Why the front desk sets the tone for the entire visit
🩺 How provider communication shapes the patient experience
💳 Why billing communication matters after the visit
💊 Why prescriptions and follow-up are still part of the experience
🔄 How one negative visit can lose more than one patient

The big takeaway? Every patient touchpoint matters. From the first phone call to the final bill, communication and training can determine whether someone chooses your clinic again.

Ask yourself: When patients experience your clinic from beginning to end, do they want to come back?

🛠️ Resources

Patient Care Marketing Pros:
https://patientcaremarketingpros.com/

Urgent Care Scorecard:
https://offer.patientcaremarketingpros.com/urgent-care-scorecard

10 Essential Marketing Tips:
https://patientcaremarketingpros.com/articles/10-essential-marketing-tips-for-urgent-care-centers/

Improve Your Google Business Profile:
https://patientcaremarketingpros.com/articles/improving-google-my-business-for-urgent-care-centers/

Schedule a Strategy Session:
https://patientcaremarketingpros.com/schedule-a-call/

🎙️ Referenced Episodes

Ep. 227: Google Reviews Are More Powerful Than Your Website
https://podcasts.apple.com/us/podcast/ep-227-google-reviews-are-more-powerful-than-your/id1593229248?i=1000766726870

Ep. 5: Online Reviews for Urgent Cares
https://podcasts.apple.com/us/podcast/ep-5-online-reviews-for-urgent-cares/id1593229248?i=1000541268768

💬 Stay Connected

Website: https://patientcaremarketingpros.com/
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

250 episodes. Five years. More than 125 hours talking about urgent care marketing, growth, and everything we’ve learned along the way. In this milestone episode of Walk-Ins Welcome, Nick and Michael look back at how the podcast started with a single USB microphone and grew alongside Patient Care Marketing Pros and the urgent care community.

They revisit the topics listeners have responded to most, including front desk performance, missed calls, patient volume, and the 90-day clinic rescue, and explain why so many of those conversations ultimately come back to the same challenge: building a healthier, more sustainable urgent care business. They also share PCMP’s mission to help 100 urgent care brands reach 40 patients per day per location and discuss what years of working across different clinics and markets have taught the team about growth, seasonality, and what actually works.

🔥 In This Episode, You’ll Learn:

🎙️ How Walk-Ins Welcome went from one microphone to 250 episodes

📈 What the podcast’s most popular topics reveal about the challenges urgent care owners are facing

🏥 Why PCMP has made helping 100 urgent care brands reach 40 patients per day a core mission

📅 How seasonality affects urgent care patient volume and growth strategies

🌎 What PCMP has learned from working with urgent care organizations across different markets

📊 How years of data and experience have changed the way PCMP approaches new clinic growth

🎧 Why Nick and Michael want to feature more real stories from urgent care owners and operators

✅ How the Urgent Care Marketing Scorecard can help identify gaps in your clinic’s marketing

The episode also looks ahead. Nick and Michael want Walk-Ins Welcome to continue evolving, with more useful content, stronger guest conversations, and more stories directly from the urgent care community. If you’ve built, grown, struggled with, sold, or are currently operating an urgent care, they want to hear your story.

🛠️ Resources:

Take the Urgent Care Marketing Scorecard:
https://offer.patientcaremarketingpros.com/urgent-care-scorecard

Explore Patient Care Marketing Pros:
https://patientcaremarketingpros.com/

Urgent Care SEO:
https://patientcaremarketingpros.com/urgent-care-seo/

10 Essential Marketing Tips for Urgent Care Centers:
https://patientcaremarketingpros.com/articles/10-essential-marketing-tips-for-urgent-care-centers/

Schedule a Call With PCMP:
https://patientcaremarketingpros.com/schedule-a-call/

💬 Stay Connected:

Website: https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

What Urgent Care Can Learn From a Trip to the Dentist

What can a trip to the dentist teach you about running a better urgent care? More than you might think.

After avoiding the dentist for 12 years, Michael finally went back and walked away with more than just a clean bill of dental health. In this episode of Walk-Ins Welcome, Nick and Michael break down his entire patient experience, from appointment reminders and digital paperwork to the front desk greeting, communication during the visit, and being personally walked out at the end. Then they look at how urgent care clinics can apply those same small details to create a smoother, more memorable patient experience.

🔥 In This Episode, You’ll Learn:

🦷 What happened when Michael returned to the dentist after 12 years

📱 How appointment reminders and digital paperwork made the visit easier before he even arrived

👋 Why greeting patients by name can make a difference at the front desk

🗣️ How explaining what happens next removes uncertainty throughout the patient journey

😊 Why the attitude of your staff can completely change how a patient perceives their visit

🚪 How something as simple as walking a patient out can improve the final impression of your clinic

⭐ The one thing Michael’s dentist didn’t do during an otherwise excellent experience: ask for a review

📅 Why Nick and Michael believe in “booking a meeting from a meeting” and creating opportunities for appropriate follow-up care

🏥 How urgent care owners can evaluate their clinic from the patient’s perspective, rather than only looking at internal operations

💯 The question every clinic owner should consider: If you were the patient, how would you rate your own urgent care?

🛠️ Resources:

Take the Urgent Care Marketing Scorecard: https://offer.patientcaremarketingpros.com/urgent-care-scorecard

Learn more about Patient Care Marketing Pros: https://patientcaremarketingpros.com/

10 Essential Marketing Tips for Urgent Care Centers: https://patientcaremarketingpros.com/articles/10-essential-marketing-tips-for-urgent-care-centers/

Improving Google Business Profile for Urgent Care Centers: https://patientcaremarketingpros.com/articles/improving-google-my-business-for-urgent-care-centers/

Looking to grow your urgent care? https://patientcaremarketingpros.com/schedule-a-call/

🎙️ Referenced Episodes & Internal Listening Opportunities:

Ep. 227: Google Reviews Are More Powerful Than Your Website https://podcasts.apple.com/us/podcast/ep-227-google-reviews-are-more-powerful-than-your/id1593229248?i=1000766726870

Ep. 5: Online Reviews for Urgent Cares https://podcasts.apple.com/us/podcast/ep-5-online-reviews-for-urgent-cares/id1593229248?i=1000541268768

💬 Stay Connected:

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

In Part 1, Nick and Michael broke down how AI is changing the way patients search for urgent care and why clinics need to understand what platforms like ChatGPT, Gemini, and Google AI Overviews know about their business.

Now it’s time to get tactical.

In Part 2 of this Walk-Ins Welcome conversation, Nick and Michael walk through seven AI visibility assets urgent care clinics can build to give AI platforms clearer, more trustworthy information about their organization.

From pricing and provider credentials to reviews, FAQs, and privacy information, they explain how clinics can strengthen the information AI has available while continuing to build on the SEO fundamentals that already drive patient growth. They also discuss how to measure AI visibility, why personalization can make testing tricky, and why clinics should focus on influencing AI recommendations rather than chasing guaranteed rankings.

🔥 In This Episode, You’ll Learn:

💰 Why your website should clearly explain pricing and cost of care

🏥 How comparison content can help patients understand when to choose urgent care versus the ER, primary care, or telehealth

⭐ Why bringing reviews from multiple platforms together can create stronger trust signals

🔒 Why security and privacy information deserves a dedicated place on your website

👩‍⚕️ How detailed provider and author pages can strengthen credibility

🏆 Why awards, accreditations, certifications, and community recognition should be easy to verify online

❓ How to build the “mother of all FAQ pages” using questions real patients are already asking

🤖 How to test whether AI can find, understand, verify, cite, and recommend your clinic

📍 Why SEO, Google Business Profile optimization, reviews, and other fundamentals still matter

📊 Why AI visibility should be measured and maintained instead of treated as a one-time project

🛠️ Resources:

Learn more about Patient Care Marketing Pros:

https://patientcaremarketingpros.com/

Explore PCMP’s Urgent Care SEO services:

https://patientcaremarketingpros.com/urgent-care-seo/

10 Essential Marketing Tips for Urgent Care Centers:

https://patientcaremarketingpros.com/articles/10-essential-marketing-tips-for-urgent-care-centers/

Improving Google Business Profile for Urgent Care Centers:

https://patientcaremarketingpros.com/articles/improving-google-my-business-for-urgent-care-centers/

Want to strengthen your clinic’s visibility and patient growth strategy?

https://patientcaremarketingpros.com/schedule-a-call/

🎙️ Referenced Episodes & Internal Listening Opportunities:

Ep. 227: Google Reviews Are More Powerful Than Your Website

https://podcasts.apple.com/us/podcast/ep-227-google-reviews-are-more-powerful-than-your/id1593229248?i=1000766726870

Ep. 193: Using Geofencing and Google Ads to Grow Your Urgent Care

https://podcasts.apple.com/us/podcast/ep-193-using-geofencing-and-google-ads-to-grow/id1593229248?i=1000743145655

💬 Stay Connected:

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

AI is changing how patients search for healthcare, and urgent care clinics need to understand what that means for visibility.

In Part 1 of this two-part Walk-Ins Welcome conversation, Nick and Michael break down the shift from traditional SEO to AI visibility and why showing up correctly in platforms like Google’s AI Overviews, ChatGPT, Gemini, Claude, Grok, and others is becoming more important.

They explain why AI can sometimes misunderstand your clinic, pull outdated information, or recommend competitors instead, especially when your website and online presence do not give it enough accurate information to work with.

Before jumping into tactics, this episode focuses on the foundation: understanding what AI currently knows about your clinic, where that information is coming from, and what competitors are already doing better.

🔥 In This Episode, You’ll Learn:

🤖 What “AI visibility” means for urgent care clinics

🔍 How patient search behavior is shifting from keywords to more conversational questions

📍 Why traditional SEO and Google Business Profile optimization still matter

⚠️ How AI can confidently present inaccurate or outdated information about your clinic

🏥 Why urgent care is especially exposed when AI lacks accurate healthcare information

📊 How to audit what AI currently knows about your clinic

🔗 Why identifying the sources AI cites can reveal gaps in your digital presence

👀 How to see which competitors AI is recommending alongside your clinic

🎯 Why establishing a baseline should come before making changes

Coming in Part 2:

Nick and Michael break down the seven specific AI visibility assets clinics can build to improve how they are represented and recommended across AI platforms.

🛠️ Resources:

Learn more about Patient Care Marketing Pros:

https://patientcaremarketingpros.com/

Explore PCMP’s Urgent Care SEO services:

https://patientcaremarketingpros.com/urgent-care-seo/

Looking to grow patient volume, strengthen visibility, and build a scalable marketing system?

https://patientcaremarketingpros.com/schedule-a-call/

💬 Stay Connected:

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

What makes a great urgent care clinic stand out? Sometimes, it comes down to the basics: answering the phone, creating a great patient experience, managing your online reputation, and making it easy for patients to find you.

In this episode of Walk-Ins Welcome, Michael sits down with Susan, one of the Client Success Managers at Patient Care Marketing Pros, for another edition of Meet the Pros. Susan shares her journey from outside sales and e-commerce to PCMP, along with what she has learned after a year working closely with urgent care owners and operators across the country.

They dive into the surprisingly big impact of the front desk, what PCMP's most successful urgent care clients have in common, and why Google Business Profiles, reviews, updated photos, and strong communication can make such a difference. Plus, you'll learn a little more about Susan, including her time as a preschool music teacher and her unexpectedly wide-ranging taste in music.

🔥 In This Episode, You’ll Learn:

📞 Why your front desk plays such a critical role in converting callers into patients

😊 What separates a great front desk interaction from one that costs your clinic a visit

⭐ How to respond to negative Google reviews professionally without letting emotions take over

🤝 What PCMP's most successful urgent care clients have in common

📸 Why updated photos and accurate information matter more than you might think

📍 Why your Google Business Profile is one of your clinic's most valuable digital assets

🔍 What surprised Susan most about SEO and the technical work happening behind the scenes

🤖 Why AI can be useful for marketing, but still needs human oversight

🧠 About Our Guest

Susan is a Client Success Manager at Patient Care Marketing Pros, where she works closely with urgent care owners and operators to strengthen their marketing, improve patient acquisition, and reach their growth goals. With a background spanning outside sales, e-commerce, and digital marketing, Susan brings a relationship-focused approach to helping clinics get more from their marketing strategy. After more than a year in the urgent care space, she has developed a firsthand understanding of how front desk performance, patient experience, reviews, and local search visibility all work together to drive clinic growth.

🛠️ Resources

Google Reviews Are More Powerful Than Your Website | Walk-Ins Welcome Ep. 227
A deeper dive into why reviews matter for urgent care clinics and how they influence patient decisions.
https://podcasts.apple.com/us/podcast/ep-227-google-reviews-are-more-powerful-than-your/id1593229248?i=1000766726870

What Google My Business Strategies Benefit Urgent Care Centers?
PCMP tips for improving your Google Business Profile, including accurate information, photos, reviews, and local visibility.

Urgent Care SEO

https://patientcaremarketingpros.com/articles/what-google-my-business-strategies-benefit-urgent-care-centers/
Learn how PCMP approaches local search visibility and SEO strategies designed to help clinics attract more patients.

https://patientcaremarketingpros.com/urgent-care-seo/

💬 Stay Connected:

Website: https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week’s episode features a segment from our recent Back-to-School Blueprint webinar, where we break down how urgent care clinics can turn the seasonal patient surge into repeat visits, stronger retention, and momentum that lasts beyond back-to-school season.

When patient volume starts climbing, it’s easy to focus on getting as many patients through the door as possible. But every new patient represents a bigger opportunity. A great experience can lead to repeat visits, referrals, positive reviews, and even relationships with an entire family.

In this webinar replay segment, Michael walks through the patient journey from search to visit and beyond. He covers how clinics can strengthen their local search presence, align campaigns with seasonal demand, improve front desk conversion, get involved in their communities, and stay connected with patients after their visit.

If your clinic is seeing an increase in patient volume right now, this episode will help you make the most of that demand while preparing for what comes next.

🔥 In This Episode, You'll Learn:

🔍 How patients search for and choose an urgent care clinic

⭐ Why reviews, availability, services, and online booking influence patient decisions

📈 Why proactive seasonal marketing beats reacting when demand changes

👨‍👩‍👧 How one patient visit can become an opportunity to earn an entire family's trust

💻 Why dedicated service pages matter for local search visibility

📞 How your front desk impacts patient conversion

🎯 How to align marketing campaigns with high-intent searches and seasonal demand

🤝 Why community involvement can strengthen your clinic's local presence

🔄 How follow-up communication can turn first-time patients into repeat patients

💰 Why retaining existing patients can be more valuable than constantly finding new ones

Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP's 90-Day Patient Acquisition Framework:

https://patientcaremarketingpros.com/

💬 Stay Connected:

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Back to school means more than new schedules and packed classrooms. For urgent care clinics, it also signals the beginning of a busier season.

In this episode of Walk-Ins Welcome, Nick and Michael talk about what urgent care owners should be watching as summer comes to an end and patient volume begins picking back up. From testing the systems you worked on during the summer slowdown to keeping your Google Ads running, monitoring front desk performance, and preparing your marketing months in advance, now is the time to put that preparation to work.

They also discuss why clinics cannot afford to get comfortable when volume returns. Fall festivals, community events, the holidays, and another seasonal shift are already around the corner. The clinics that stay ahead are the ones thinking several moves ahead.

🔥 In This Episode, You’ll Learn:

🏫 Why back to school marks an important seasonal shift for urgent care

⚙️ How increased patient volume exposes weaknesses in your systems

📞 Why busy seasons can cause front desk teams to fall back into bad habits

📊 What to watch with missed calls, scheduling, and patient conversion

💰 Why turning off Google Ads during slower months can hurt future performance

🔍 How preparing SEO content early can position your clinic for seasonal searches

📅 Why clinics should plan community events and seasonal marketing months ahead

🏈 How local events, fall festivals, and community involvement can keep your clinic visible

♟️ Why urgent care growth requires thinking several moves ahead

🛠️ Resources:

Learn more about Patient Care Marketing Pros:
https://patientcaremarketingpros.com/

Interested in upcoming webinars, virtual masterminds, or the in-person Clinic Growth Mastermind? Stay connected with PCMP for upcoming dates and opportunities.

Email: hello@patientcaremarketingpros.com

💬 Stay Connected:

Website:
https://patientcaremarketingpros.com/

Facebook:
https://www.facebook.com/patientcaremarketingpros

LinkedIn:
https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube:
https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Front desk staffing may look different from clinic to clinic, but one challenge keeps coming up across urgent care: too many owners are trying to solve the same problems alone.

In this episode of Walk-Ins Welcome, Nick and Michael talk about why community can be more valuable than competition, especially when clinic owners are facing the same operational, staffing, growth, and expansion challenges. They share what they have learned from agency masterminds and how that same model is now helping urgent care owners trade ideas, solve problems faster, and learn from peers who have already been through similar situations.

The conversation also introduces the Clinic Growth Mastermind, including what happens inside the sessions, why breakthrough moments happen so quickly, and how sharing ideas with other owners can help you avoid expensive mistakes.

We will also be hosting another in-person mastermind in 2027, giving urgent care leaders a chance to connect face-to-face, work through real challenges, and learn directly from other operators in the room.

🔥 In This Episode, You’ll Learn:

🤝 Why community can create better outcomes than treating every clinic like a competitor

🧠 How masterminds help owners solve problems faster

📈 Why clinics at very different stages often face the same core challenges

🏥 What larger multi-location operators can teach newer clinic owners

💡 How peer conversations can uncover solutions you may never have considered

🎯 Why identifying your single biggest problem creates more productive conversations

🚀 How the Clinic Growth Mastermind is designed to create real breakthrough moments

👥 Why urgent care leaders need trusted peers they can call on outside of conferences

📍 What to expect from upcoming virtual and in-person mastermind opportunities

🛠️ Resources:

Interested in joining an upcoming Clinic Growth Mastermind?

Email: hello@patientcaremarketingpros.com

Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP’s 90-day patient acquisition framework:

https://patientcaremarketingpros.com/

💬 Stay Connected:

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

What actually helps an urgent care clinic rank higher on Google? And what are clinics getting wrong when it comes to their Google Business Profile?

In this episode of Meet the Pros, Michael sits down with PCMP SEO Specialist, Issacah Houston (Izzi), to discuss the most common Google Business Profile mistakes she sees, why reviews matter more than most clinic owners realize, and how small changes can improve both patient trust and local visibility.

Along the way, they also talk about life in Alabama after moving from Ohio, Izzi’s love of soup, and the importance of finding the perfect spoon.

🔥 In This Episode, You'll Learn

🗺️ Common Google Business Profile mistakes urgent care clinics make

⭐ Why responding to every review helps build patient trust

🏥 How incorrect Google categories can hurt your visibility

💬 Best practices for responding to negative reviews without violating HIPAA

🤖 When AI can help with review responses, and when it shouldn't

📈 Why your Google Business Profile is often more important than your website

🥣 Izzi’s surprisingly strong opinions on soup and spoons

🧠 About Our Guest

Izzi is an SEO Specialist at Patient Care Marketing Pros, where she helps urgent care clinics improve their local search visibility through Google Business Profile optimization, local SEO, listings management, and reputation management. Since joining PCMP as an intern, she's helped clinics across the country strengthen their online presence and connect with more patients through organic search.

🛠️ Resources

🌐 Learn more about Patient Care Marketing Pros:
https://patientcaremarketingpros.com/

📅 Schedule a free strategy session:
https://patientcaremarketingpros.com/schedule-a-call/

🎙️ Referenced Episodes & Internal Listening Opportunities

Want to learn more about local SEO, Google reviews, and growing your urgent care clinic? Check out these related episodes:

• Ep. 237: Meet the Pros, Guam, Graphic Design & Great Customer Service
https://podcasts.apple.com/us/podcast/ep-237-meet-the-pros-guam-graphic-design-great/id1593229248?i=1000774999193
• Ep. 227: Google Reviews Are More Powerful Than Your Website
https://podcasts.apple.com/us/podcast/ep-227-google-reviews-are-more-powerful-than-your/id1593229248?i=1000766726870
• Ep. 193: Using Geofencing and Google Ads to Grow Your Urgent Care
https://podcasts.apple.com/us/podcast/ep-193-using-geofencing-and-google-ads-to-grow/id1593229248?i=1000743145655
• Ep. 5: Online Reviews for Urgent Cares
https://podcasts.apple.com/us/podcast/ep-5-online-reviews-for-urgent-cares/id1593229248?i=1000541268768
• Ep. 150: Urgent Care Growth Hacks: $3M Clinic Roadmap
https://podcasts.apple.com/us/podcast/ep-150-urgent-care-growth-hacks-3m-clinic-roadmap/id1593229248?i=1000693485782

💬 Stay Connected

🌐 Website:
https://patientcaremarketingpros.com/

📘 Facebook:
https://www.facebook.com/patientcaremarketingpros

💼 LinkedIn:https://www.linkedin.com/company/patientcaremarketingpros

📸 Instagram:
https://www.instagram.com/patientcaremarketingpros

🎵 TikTok:https://www.tiktok.com/@patientcaremarketing

▶️ YouTube:https://www.youtube.com/@patientcaremarketingpros9205

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

Walk-Ins Welcome is produced by Patient Care Marketing Pros and is dedicated to helping urgent care owners and operators grow thriving clinics through better marketing, operations, and patient experience.

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Patient volume doesn't change overnight, but with the right strategy, your clinic can build momentum faster than you think.

In this special Walk-Ins Welcome Episode, we're bringing back one of our most popular conference presentations from the Experity Urgent Care Connect Conference. Nick and Michael break down the exact 90-day framework they use to help urgent care clinics increase patient volume, improve local visibility, strengthen front desk performance, and build a sustainable marketing engine.

Whether you're launching a new location, trying to turn around an underperforming clinic, or preparing for your next growth phase, this episode is packed with practical strategies you can start implementing today.

🔥 In This Episode, You’ll Learn

📈 Why the first 90 days are critical for turning around an underperforming clinic

💻 How Google Ads and your Google Business Profile work together to increase visibility

📞 Why your front desk may be one of your biggest patient growth opportunities

⭐ How reviews, local SEO, and community partnerships support patient acquisition

💰 When to prioritize direct-response marketing over branding

⚠️ Common Google Ads budget mistakes that can slow down performance

🤖 How urgent care clinics can begin preparing for AI-powered search

🛠️ Resources Mentioned

• Patient Care Marketing Pros: https://patientcaremarketingpros.com/
• Schedule a Free Strategy Session: https://patientcaremarketingpros.com/schedule-a-call/

🎙️ Referenced Episodes & Internal Listening Opportunities

If you enjoyed this episode, keep listening with:

• Ep. 150: Urgent Care Growth Hacks: $3M Clinic Roadmaphttps://open.spotify.com/episode/43u3dj7yTC6EcuasIjxuib?si=PIUuIoslQoyTm9mdPzM8sA

• Ep.152: Navigating the Pitfalls of Launching Your Urgent Carehttps://open.spotify.com/episode/3S2cXDmmGXXkedgw0RXq7L?si=IEG3vBKbRp2H9mJ2TcbZ1g

• Ep. 193: Using Geofencing and Google Ads to Grow Your Urgent Care https://open.spotify.com/episode/70tWHC5xqoLW0Kli8r540d?si=AXBKycdUR4er2c30O63GpA

• Ep. 50: The Four P’s of Medical Marketinghttps://open.spotify.com/episode/6qWFRmULX9kUl2veILB7hI?si=VdfRS9bURyqxtyKL1wpr5A

💬 Stay Connected

🌐 Website: https://patientcaremarketingpros.com/

📘 Facebook: https://www.facebook.com/patientcaremarketingpros

💼 LinkedIn: https://www.linkedin.com/company/patientcaremarketingpros

📸 Instagram: https://www.instagram.com/patientcaremarketingpros

🎵 TikTok: https://www.tiktok.com/@patientcaremarketing

▶️ YouTube: https://www.youtube.com/@patientcaremarketingpros9205

🎧 Listen on Spotify, Apple Podcasts, or wherever you get your podcasts.

Want To Collaborate With Walk-Ins Welcome?

Have an idea for a future episode or know someone making an impact in urgent care? We'd love to hear from you.

Email us at hello@patientcaremarketingpros.com.

Walk-Ins Welcome is produced by Patient Care Marketing Pros and is dedicated to helping urgent care owners and operators grow thriving clinics through better marketing, operations, and patient experience.

Many urgent care owners want to add medical weight loss and wellness services but quickly realize it is more complicated than prescribing medication. Compliance requirements, pharmacy relationships, payment processing, patient enrollment, and ongoing management can make getting started feel overwhelming.

In this episode of Walk-Ins Welcome, Nick and Michael sit down with Dr. Jonathan Kaplan, founder and CEO of DrWell, to discuss how urgent care clinics can add weight and wellness services without building the entire infrastructure themselves.

Dr. Kaplan explains how DrWell helps practices stay compliant, manage medication offerings, create a smoother digital patient experience, and compete with direct-to-consumer platforms. The conversation also explores how vertically integrating medications can help clinics retain patients and revenue instead of sending both to an outside pharmacy or online provider.

If your clinic is looking for a practical way to add cash-pay services and create more predictable recurring revenue, this episode offers a clear place to start.

🔥 In This Episode, You’ll Learn:

💰 How medical weight loss can create recurring clinic revenue

🏥 Why urgent care clinics are positioned to offer ongoing wellness services

⚙️ How DrWell simplifies compliance, pharmacy access, and patient enrollment

📱 Why a convenient digital experience helps clinics compete with online platforms

💊 How vertically integrating medication offerings can help clinics retain revenue

🔄 How one-time urgent care patients can become long-term wellness patients

📈 Why subscription-based services can improve financial stability

🚀 How providers can launch without building every system from scratch

🧠 About Our Guest:

Dr. Jonathan Kaplan is a plastic surgeon based in San Francisco and the founder and CEO of DrWell, a provider-to-consumer weight and wellness platform. DrWell helps providers and practices level the playing field with direct-to-consumer medication offerings while maintaining a connection between patients and real healthcare providers.

🛠️ Resources:

Learn how DrWell can help urgent care centers stay compliant and vertically integrate medication offerings instead of sending patients, and potential revenue, to a pharmacy or direct-to-consumer platform.

DrWell: https://drwell.com/

Follow DrWell:

Instagram and Facebook: @drwellrx

Follow Dr. Jonathan Kaplan:

TikTok, Instagram, and Facebook: @realdrbae

Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP’s 90-day patient acquisition framework:

https://patientcaremarketingpros.com/

💬 Stay Connected:

Website: https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

In this laid-back episode of Walk-Ins Welcome, Nick and Michael grab a cup of coffee and chat about what's been on their minds. From urgent care marketing during the summer slowdown to Google reviews, AI frustrations, annual reviews, inflation, and the realities of running a business, this episode offers an honest behind-the-scenes look at the conversations happening inside Patient Care Marketing Pros.

Whether you're navigating slower patient volume, leading a growing team, or simply looking for a break from the usual healthcare marketing discussions, this episode is a fun reminder that every business owner faces similar challenges.

🔥 In This Episode, You'll Learn:

☀️ Why reducing ad spend during the summer often leads to fewer patients

📉 How supply and demand impacts urgent care marketing throughout the year

⭐ Why negative reviews feel so personal, and how to respond professionally

🤖 Michael's adventure with AI, automation, and losing an entire project

💬 How annual reviews and compensation conversations evolve as companies grow

💰 Why lifestyle inflation affects both business owners and employees

🏥 What urgent care owners and marketers can learn from everyday business conversations

☕ Why it's okay to step back and have an unscripted conversation every once in a while

🛠️ Resources

Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP's 90-day patient acquisition framework:

https://patientcaremarketingpros.com/

💬 Stay Connected

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Front desk staffing has become one of the biggest operational challenges in urgent care. Rising labor costs, turnover, missed calls, and increasing patient expectations are forcing clinics to rethink how they operate.

In this episode of Walk-Ins Welcome, Nick and Michael sit down with Mark and Wendy Lucas, co-founders of HiBridge, to discuss how a virtual front desk can help clinics improve patient service while reducing staffing challenges. Drawing from decades of healthcare and business experience, they explain how remote reception teams, centralized workflows, and AI are changing the future of the front desk without replacing the human touch.

If your clinic is struggling to hire, retain, or manage front desk staff, this episode offers a practical look at a new model that's helping healthcare organizations improve efficiency and patient experience.

🔥 In This Episode, You'll Learn:

📞 Why front desk staffing is becoming harder for urgent care clinics

💻 How a virtual front desk works without sacrificing patient experience

👥 Why centralized reception teams improve consistency across locations

💰 How clinics can reduce overhead while improving service

💳 Why point-of-service collections matter

🤖 Where AI fits into the future of patient communication

🏥 How virtual front desks support urgent care and other healthcare specialties

🚀 What clinic owners should consider before adopting a hybrid staffing model

🧠 About Our Guests

Mark and Wendy Lucas are the co-founders of HiBridge, a patented virtual front desk platform serving healthcare organizations across the U.S. and Canada. Wendy previously co-founded and operated a 10-location physical therapy practice, while Mark is a serial entrepreneur with experience in healthcare, technology, and business. Together, they created HiBridge to help practices improve patient experience while reducing front desk costs.

🛠️ Resources

Learn more about HiBridge:

Website: https://www.hibridge.live/

Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP's 90-day patient acquisition framework:

https://patientcaremarketingpros.com/

💬 Stay Connected

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week, we're back with another installment of our Meet the Pros series, introducing one of the creative minds behind Patient Care Marketing Pros.

Michael sits down with Janie, who started at PCMP as an intern and now plays a key role in the company's creative and content production efforts. From editing the Walk-Ins Welcome podcast to creating social media content and supporting internal marketing initiatives, Janie shares what she's learned about creativity, branding, and what actually connects with patients online.

The conversation also explores her unique upbringing as the daughter of an Air Force pilot, growing up across the country and in Guam, how that shaped her perspective, and why structure and creativity can work hand in hand.

If you've ever wondered what goes into creating healthcare content that feels authentic instead of promotional, this episode offers a behind-the-scenes look at the creative process.

🔥 In This Episode, You'll Learn:

🎨 Why authentic content consistently outperforms overly promotional posts

📱 The difference between social media content and paid advertising

💡 How urgent care clinics can create content patients actually enjoy

🎥 Why following trends only works when they fit your brand

🤝 How creativity and structure can work together to produce better marketing

📍 Why consistency in branding builds trust with patients

🧠 Why understanding your audience starts with understanding yourself as a consumer

🚀 How PCMP's creative team approaches content for urgent care clinics

🧠 About Our Guest

Janie is a Marketing Coordinator Specialist at Patient Care Marketing Pros. After joining the company as an intern, she has grown into a key member of the internal marketing team, helping produce social media content, edit the Walk-Ins Welcome podcast, and support creative projects across the company. Her background in graphic design, combined with a passion for authentic storytelling, helps urgent care clinics create content that builds trust and connects with patients.

🛠️ Resources:

Learn more about Patient Care Marketing Pros:

Website: https://patientcaremarketingpros.com/

Follow Patient Care Marketing Pros:

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

💬 Stay Connected:

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week’s episode features a segment from our recent webinar, Summer Bootcamp: Burning Off the Summer Slump, where we break down how urgent care clinics can use slower months to strengthen operations, improve the patient experience, and prepare for future growth.

Many clinics view summer as something to survive. We believe it can be one of the most valuable seasons of the year.

In this webinar replay segment, Nick and Michael walk through a practical framework for evaluating your clinic, identifying operational bottlenecks, and creating a focused improvement plan. Instead of trying to fix everything at once, they explain how to choose the highest-impact opportunities and build momentum through intentional projects and accountability.

If your clinic is experiencing a seasonal slowdown, this conversation will help you turn that downtime into a competitive advantage.

🔥 In This Episode, You'll Learn:

☀️ Why summer is the perfect time to improve your clinic

🎯 How to identify the highest-impact issue holding your clinic back

📊 Why trying to fix everything at once usually leads to no progress

📝 How to build a structured improvement plan with clear ownership

👥 Why involving your team creates better buy-in and execution

🏥 The role patient experience plays in long-term clinic growth

⚙️ How operational improvements compound over time

📅 Why accountability and scheduling matter more than motivation

🚀 How to prepare your clinic for a stronger fall and winter season

🧠 The difference between staying busy and making meaningful progress

Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP's 90-Day Patient Acquisition Framework:

https://patientcaremarketingpros.com/

Website: https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

⁠https://patientcaremarketingpros.com/podcast-inquiry/⁠

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Many urgent care owners dream about taking a vacation.

Very few actually disconnect.

In this episode of Walk-Ins Welcome, Nick and Michael tackle one of the biggest challenges facing clinic owners and operators: building a business that can function without them. They discuss why so many leaders struggle to step away, the hidden risks of becoming the bottleneck in your organization, and how time away can reveal weaknesses that need attention.

The conversation explores the difference between being self-employed and being a true business owner, why leadership teams need decision-making authority, and how documentation, systems, and accountability create freedom. They also share practical ways to stress-test your clinic, identify key-person dependencies, and build a team capable of handling challenges while you're away.

If the thought of unplugging for a week makes you nervous, this episode will help you understand why and what to do about it.

🔥 In This Episode, You’ll Learn:

🏖️ Why many urgent care owners never truly disconnect from work

📈 The difference between being self-employed and being a business owner

🔍 How vacations expose operational weaknesses and bottlenecks

🤝 Why trust and delegation are essential for clinic growth

👥 How to identify leaders within your organization

📋 Why documented systems create freedom and consistency

⚙️ The danger of having critical knowledge trapped in one person's head

🚨 How to recognize when your clinic is overly dependent on key individuals

📊 A simple framework for evaluating your clinic's vacation readiness

🎯 Why building a business that can operate without you benefits everyone involved

🛠️ Resources:

Referenced in this episode:

Rich Dad Poor Dad by Robert Kiyosaki

Buy Back Your Time by Dan Martell

Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP’s 90-Day Patient Acquisition Framework:

https://patientcaremarketingpros.com/

🎙️ Related Walk-Ins Welcome Episodes

Ep. 229: Why Vision Casting Matters More Than Training

A conversation on leadership, culture, team alignment, and creating buy-in across your clinic.

💬 Stay Connected:

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want To Collaborate With Walk-Ins Welcome?

Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears!

https://patientcaremarketingpros.com/podcast-inquiry/

🎵 Intro and Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ