Podcast
Wear Who You Are
Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you.
Each episode shares real questions, practical insights, and thoughtful conversations about how clothing works in real life . . . not just on social media. You’ll hear from trusted style experts like tailors, designers, and other industry professionals, along with my own perspective from years of working with clients who want their wardrobes to truly support their lives.
This podcast isn’t about chasing trends or copying someone else’s style. It’s about giving you the knowledge and perspective to make thoughtful decisions about what you wear. Because when your clothing feels like an extension of you, getting dressed becomes one less thing to overthink—and one more way to show up as yourself.
- Episodes
- 76
- Releases
- Every two weeks
- Typical length
- 17 min
- On air since
- 2023
- Latest episode
- 1 week ago
Episodes
76 episodes, newest first
-
18 min
The Truth About Pant Alterations
Episode 75
Show notes
Have you ever found a great pair of pants and wondered, “Should I buy them and have them tailored . . . or keep looking?”
In this episode, Natalie welcomes back her style friends Nick and Stacie of Beyond Bespoke to answer the pant alteration questions she hears from clients every single season. From choosing the right size in the fitting room to understanding which alterations are simple, which are more complex, and where a pant hem should actually hit, this conversation is packed with practical advice you'll use every time you shop.
Whether you're shopping for jeans, trousers, or wide-leg pants, you'll walk away with a better understanding of what tailoring can—and can't—do, helping you make smarter purchasing decisions and get more life out of the clothes you already own.
Episode Notes & Resources:
• Follow Beyond Bespoke on Instagram for tailoring tips or visit their website to schedule an appointment. Mention this podcast to get 10% off at Beyond Bespoke
• Listen to episode 71, “How to Find A Great Tailor” to help you find someone you trust with your wardrobe investments
• Submit style questions you’d like answered in a future Wear Who You Are episode
• Join BU Style Circle online membership for more of Natalie’s style resources, live Q&As, and more. Use code BUCIRCLE for one month off your subscription.Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
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This Podcast is brought to you by Upstarter Pods -
22 min
Save Your Soles: How to Find Stylish, Comfortable Shoes
Episode 74
Show notes
Uncomfortable shoes? We’re OVER IT. And thankfully, we’re living in a time when comfortable shoes no longer have to look like . . . well, “comfort shoes.”
This week, Natalie answers a question she hears from almost EVERY client: “Where can I find shoes that are actually stylish AND comfortable?”
Before we get to the brands, we’re going Cinderella on your feet. Natalie breaks down why your actual shoe size, arch, foot shape, and even what you’re asking the shoe to DO all matter when finding your perfect fit. Then, she shares some of her favorite brands that are proving we no longer have to choose between happy feet and great style.
Let’s save those soles!
Episode Notes & Resources:
• See and shop our Shoe Catalog with recommended picks and brands, updated seasonally
• Explore this BU Style article for shoe terminology, fit tips, shoe shapes, materials, care, and our curated recommendations: Step Into Style: The Complete Shoe Guide for Modern Women
• Listen to episode 36, “Finding Your ‘Sole’Mate” for help finding the shoe styles you need.
• Listen to episode 39, “Shoe Care & Repair for Lasting Wear,” for tips on protecting your shoes and helping your favorites last longer.
• Listen to the podcast episode with Nomasei, one of our featured episode brands.
• Keep track of YOUR shoe aces: Inside BU Style Circle, members can record their go-to brands and sizes for both shoes and clothing, reference size guides, and keep the information that makes future shopping easier all in one place.Use code BUCIRCLE for one month off your subscription.
• Submit style questions you’d like answered in a future Wear Who You Are episodeFollow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
10 min
First Dates & What to Wear
Episode 73
Show notes
Dating is stressful enough. Your outfit doesn't have to be.
In this Nat Chat, Natalie shares her approach to first date style, why she believes your best date outfit is probably already hanging in your closet, and how a few go-to looks can help you show up as yourself, no matter where the date takes you.
Episode Notes & Resources:
• Looking to build your first-date foundation ‘fits? Shop Natalie’s online guides, including accessories, core’drobe, and shoes.
• Want even more style support? Join BU Style Circle online membership for more style resources like this and live Office Hours with Nat. Use code BUCIRCLE for one month off your subscription.
• Submit style questions you’d like answered in a future Wear Who You Are episodeFollow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
22 min
The Anatomy of a Great Blazer
Episode 72
Show notes
Blazers should be quality, low cost-per-wear closet heroes. But what makes one worthy of all that wear?
In this episode, Natalie welcomes back her Style Friend Farida Raafat of custom-clothing brand DALYA to break down the anatomy of a blazer. From lapels and buttons to pockets, silhouettes, linings, fabrics, length, and more, they dig into the small details that can make a big difference in how a blazer looks, feels, and functions.
Whether you're shopping off the rack or having something made just for you, understanding these details can help you recognize what you like, communicate what you want, and ultimately find a blazer you'll reach for again and again.
Episode Notes & Resources:
• Follow DALYAon Instagram and visit their website to make a virtual or in-person appointment and get expert help creating the perfect blazer for YOU!
• Submit style questions you’d like answered in a future Wear Who You Are episode
• Join BU Style Circle online membership for more of Natalie’s style resources, live Q&As, and more. Use code BUCIRCLE for one month off your subscription.Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
17 min
How to Find a Great Tailor
Episode 71
Show notes
Finding a great tailor can completely change the way you shop—and the way you feel in your clothes.
In this episode, Natalie is joined by two of her trusted style friends, Nick, a third-generation tailor and founder of Beyond Bespoke, and Stacie, who oversees client experience and operations. Together, they pull back the curtain on the world of tailoring, from the difference between a dry cleaner's alterations and custom tailoring to what to look for when searching for someone you can truly trust.
You'll also learn what terms like bespoke, made-to-measure, and custom actually mean, why tailoring is worth the investment, and how finding the right tailor can help you buy better, buy less, and wear your clothes longer.
Nick and Stacie will be back throughout the season to answer more of your tailoring questions, so consider this your introduction to two of Natalie's favorite experts.
Episode Notes & Resources:
• Follow Beyond Bespoke on Instagram for tailoring tips or visit their website to schedule an appointment. Mention this podcast to get 10% off at Beyond Bespoke
• Submit style questions you’d like answered in a future Wear Who You Are episode
• Join BU Style Circle online membership for more of Natalie’s style resources, live Q&As, and more. Use code BUCIRCLE for one month off your subscription.Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
7 min
What to Wear to the Theater: Broadway, the West End & Beyond
Episode 70
Show notes
Is there still a dress code for Broadway, the West End, or live theater? Officially, no. Unofficially? Natalie has some very (very) strong thoughts.
As a personal stylist, lifelong theater lover, and Broadway co-producer/investor, she shares her take on what to wear, why she still believes dressing for the theater is part of the experience, and how to strike the balance between comfortable, polished, and authentically you.
Episode Notes & Resources:
• Need help with smart casual options, see my denim and core’drobe shopping guides
• Submit style questions you’d like answered in a future Wear Who You Are episode
• Join BU Style Circle online membership for more of Natalie’s style resources, live Q&As, and more. Use code BUCIRCLE for one month off your subscriptionFollow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
18 min
Packing for Europe: Lessons from Her First Trip Abroad
Episode 69
Show notes
I love a good packing strategy. But sometimes, when you've traveled enough, you forget the little things—the questions you no longer think to ask and the lessons that have become second nature.
After returning from Europe together, I loved hearing my niece Ashley reflect on her very first trip abroad. What was she so glad she packed? What never left the suitcase? What would she do differently next time? How did she approach shopping in Europe? And what surprised her most about the realities of international travel?
Ashley had such thoughtful takeaways and learned so much from the experience that I knew you, as a listener, would enjoy hearing them, too. Whether you're planning your own European adventure or simply love a good post-trip debrief, this conversation is full of practical tips, honest reflections, and the kinds of observations that seasoned travelers often forget to mention.
Episode Notes & Resources:
• Get the BU Style packing guide for Nat’s packing tips.
• Submit style questions you’d like answered in a future Wear Who You Are episode
• Join BU Style Circle online membership for more of Natalie’s style resources, live Q&As, and more. Use code BUCIRCLE for one month off your subscription.Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
7 min
Stuck in a Cardigan Rut? New Layering Ideas
Episode 68
Show notes
Feeling stuck defaulting to the same cardigan or blazer? In this Nat Chat, Natalie shares fresh, practical ways to layer your outfits without losing your style. From button-downs worn open to shirt dresses as dusters, vests for dimension, and creative scarf styling, this episode is all about rethinking pieces you already own—and using them in more interesting ways.
Episode Notes & Resources:
• See Allison’s Style Strategy for creative styling tips.
• Submit style questions you’d like answered in a future Wear Who You Are episode
• Join BU Style Circle online membership for more of Natalie’s style resources, live Q&As, and more. Use code BUCIRCLE for one month off your subscription.Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
8 min
Clothing Prices Are Wild Right Now. Let’s Pivot
Episode 67
Show notes
Clothing prices are up—and yes, it’s frustrating. In this Nat Chat, Natalie gets honest about the reality of rising costs and how we navigate it together. While we can’t control pricing, we can pivot. She breaks down how to spot quality (fabric, construction, finishing details) and where she’s currently finding strong options that don’t require the same old go-to brands. Practical, real-time guidance for shopping smarter right now.
Editor's Note: This episode was recorded before Everlane was acquired by Shein. References to Everlane reflect Natalie's opinions at the time of recording and do not represent her current views on the brand's quality or ethics.
Episode Notes & Resources:
• Listen to episode 41, “How Do I Find Affordable, Ethical Clothing?”
• Follow Andrea Cheong on Instagram for up-to-date quality reports
• Submit style questions you’d like answered in a future Wear Who You Are episode
• Join BU Style Circle online membership for more of Natalie’s style resources, live Q&As, and more. Use code BUCIRCLE for one month off your subscription.Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
17 min
How to Choose Fabrics That Feel Good and Wear Well
Episode 66
Show notes
Fabrics can make or break how your clothes look, feel, and function. In this guest episode, Natalie sits down with Wear Who You Are style friend Farida Raafat of DALYA to break down natural vs. synthetic fibers, when blends actually work in your favor, and how to think about seasonality. Plus, a deep dive into why wool might be the most underrated fabric in your wardrobe (yes, even year-round), what those “Super 120s” labels really mean, and how to navigate linen without the wrinkling frustration.
Episode Notes & Resources:
• Submit style questions you’d like answered in a future Wear Who You Are episode
• Join BU Style Circle online membership for more of Natalie’s style resources, live Q&As, and more. Use code BUCIRCLE for one month off your subscription.Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
6 min
Shoes Made for Walking . . .In Europe
Episode 65
Show notes
Planning a Europe trip and tempted to buy brand-new “walking shoes”? Pause. Straight off a trip to Europe with her niece, Natalie shares how to stay comfortable and avoid the stereotypical tourist look. From why those bulky new sneakers aren’t the move to what actually works on the ground, this episode helps you travel with intention—and still feel like yourself.
Episode Notes & Resources:
• See the BU Style Shoe Guide to help give you inspiration
• Submit style questions you’d like answered in a future Wear Who You Are episode
• Join BU Style Circle online membership for more of Natalie’s style resources, live Q&As, and more. Use code BUCIRCLE for one month off your subscriptionFollow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
7 min
How to Stand Out In a Sea of Style Sameness
Episode 64
Show notes
Feeling like everyone suddenly looks the same? You’re not imagining it. In this Nat Chat, Natalie breaks down why algorithms are shaping our style more than we think—and how to break out of the cycle. From rethinking influence to building a wardrobe rooted in personal history, favorite brands, and signature pieces, this episode is your reset for creating a style that actually feels like you (and not the internet).
Episode Notes & Resources:
• Revisit episode 3, “Inspiration vs. Aspiration”
• Submit style questions you’d like answered in a future Wear Who You Are episode
• Join BU Style Circle online membership for more of Natalie’s style resources, live Q&As, and more. Use code BUCIRCLE for one month off your subscription.Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
13 min
Hot Outside, Freezing Inside: Summer Work Style
Episode 63
Show notes
Summer work style comes with a unique challenge: it’s sweltering outside and freezing inside—and you still need to look polished.
In this episode, Natalie is joined by custom womenswear designer Farida Raafat to answer your real questions about what actually works for summer office dressing. From navigating temperature swings and summer suiting to exploring color (even if you’re hesitant) and yes, whether black still has a place, this is a practical conversation to help you get dressed with more ease, intention, and alignment this season.
Episode Notes & Resources:
• Follow DALYA on Instagram and visit the website to create your summer custom clothing
• Get my Dress for Your Day guide to help you make practical and thoughtful decisions when getting ready every morning.
• Submit style questions you’d like answered in a future Wear Who You Are episode.Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
7 min
Landed Your First Office Job? Here's How to Start Building Your Professional Wardrobe
Episode 62
Show notes
Starting a new role and tempted to buy an entirely new wardrobe overnight? Take a breath. Natalie breaks down what actually matters, what to buy first, and how to build a professional wardrobe that fits your environment and still feels like you.
Episode Notes & Resources:
• Read more on our website: "How to Navigate Dress Codes at the Office: A Personal Stylist’s Guide"
• Sign up for the BU Style monthly newsletter to get more style tips straight to your inbox. (I promise, we don't spam you every day . . . or even every week!)
• Submit your style questions to be answered in a future Nat ChatFollow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
7 min
What Should Spring Workwear Actually Cost?
Episode 61
Show notes
How much should you really budget for spring workwear? Natalie gives you tips on how to create a plan that works for you. We'll walk through a real scenario using the cost per wear and the Strategic Shopping List framework to help you spend intentionally, prioritize what matters, and avoid chaotic seasonal shopping this spring.
Episode Notes & Resources:
• Revisit episode 32 of Wear Who You Are: "How to Calculate Cost Per Wear to Shop Smarter"
• Read more on "How to Apply the Cost Per Wear Formula"
• Join BU Style Circle to get your own Strategic Shopping List tool and size guide along with other useful resources for your style journey.
• Submit your style questions to be answered in a future Nat ChatFollow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at http://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
6 min
Not Everyone NEEDS a White Button-down
Episode 60
Show notes
Every list says you need a white button-down. Natalie says: not necessarily. In this episode, she shares versatile alternatives to wear under blazers and other layers . . . or solo, so your workwear foundation actually reflects your personal style while aligning to the dress expectations
Episode Notes & Resources:
• Check out our 'Core'drobe Style Guide to help you create your own unique wardrobe foundation
• Join BU Style Circle to get more style resources, live Q&A sessions with Natalie, and more
• Submit your style questions to be answered in a future Nat ChatFollow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
8 min
How to Look Luxe for Less
Episode 59
Show notes
Looking polished doesn’t have to mean spending more. In this episode, Natalie breaks down how to look luxe on a budget—from fit and fabric to finishing details—and why intention (not price) is what actually elevates your style.
Episode Notes & Resources:
• Revisit episode 11 of Wear Who You Are: "What's the Deal with 'French Chic'?"
• Visit BU Style's Wardrobe Care Heroes catalog for tools to keep you looking polished, no matter how long you've had an item
• Join BU Style Circle to get more style resources, live Q&A sessions with Natalie, and more
• Submit your style questions to be answered in a future Nat ChatFollow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at https://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
26 min
Try It On, Be Cool: Fitting Room Rules That Matter
Episode 58
Show notes
We need to talk about fitting rooms. Not the lighting (okay, maybe a little), but what actually happens inside—the habits, the hang-ups, the helpful tips, and the unspoken rules that no one teaches you.
In this episode, we’re pulling together insights from both sides of the dressing room door. You’ll hear what sales associates wish shoppers would stop doing, what most of us are guilty of (yep, even stylists), and the five key things I teach clients to make the fitting room a more empowering experience.
Because trying clothes on shouldn’t feel like a test—it should feel like a tool for discovery. Let’s make it work for you.
Resources:
—Join the BU Style Circleto get access to our curated shopping guides, exclusive resources, and more.
Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at http://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
35 min
How to Know If You’re Ready to Work with a Personal Stylist (and How to Find the Right One for You)
Episode 57
Show notes
Personal stylists are more visible than ever—but if you’ve never worked with one, you might be wondering:
• Is it worth it?
• Is it only for celebrities or fashion people?
• Will someone really get my style—or just try to make me over?In this episode, Natalie breaks down what personal styling actually is (and isn’t), how to know if you’re ready, and how to find a stylist who’s the right fit for you.
She walks through common industry terms (hello, fashion stylist, image consultant, and personal shopper), red and green flags when researching stylists, and listener-submitted questions about budget, virtual services, and what to expect from the process.
Whether you’re curious, cautious, or already style-committed, this episode will leave you feeling empowered and informed.
Resources:
—Free Spring/Summer Layering Guide: tips, picks, and strategies to layer smartly this season
—Instagram Giveaway: Win a Year of BU Style Circle: follow BU Style, like the giveaway post, and tag two friends to enter! Ends May 25; winner announced May 30
—Join the BU Style Circle: the membership for real-world wardrobe strategy, community Q&As, exclusive guides & more
Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at http://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods -
54 min
Dress the Way You Want to Be Addressed with Farida Raafat: The Power of Bespoke Style
Episode 56
Show notes
This episode is as engaging as it is educational. I am joined by Farida Raafat, founder of DALYA, for a rich conversation about personal style, the meaning behind materials, and the art of intentional design. We talk about what it looks like to “dress the way you want to be addressed,” the bespoke process she’s created specifically for women, and how she builds silhouettes that balance strength and ease. Farida also pulls back the curtain on the business side—sharing the complexities of working across borders, navigating tariffs, and staying grounded in your values while growing a brand. Whether you love fashion or just want to feel more like yourself when you get dressed, this one’s full of insight and inspiration.
Show Notes:
—Visit DALYA's website and follow on Instagram
—Connect with Farida on LinkedIn
—Join our newly launched BU Style Circle paid membership and resource hub
--
Follow Us:
Follow the podcast on social media, and submit your questions by sending us a message here!
@bustyle
@natalie_tincherCheck out the website for more info at http://www.bu.style/
Sign Up for Nat’s Newsletter
Rate, Review, & Subscribe to the podcast on Apple & Spotify
This Podcast is brought to you by Upstarter Pods
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