Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Is AI search making SEO harder for Shopify stores? Google’s latest changes could affect how customers find and choose your products.

In this episode of Winning With Shopify, Nick Trueman explains what’s changing in Google AI Overviews and AI Mode, and what it could mean for ecommerce brands. He looks at the zero-click search challenge, why brand recognition matters in AI results, and how AI is changing the way customers search.

You’ll get three practical Shopify SEO actions to help your brand adapt: create useful FAQs and content, strengthen technical SEO and structured data, and track your visibility in AI search. The episode also explains why AI is changing SEO rather than making it irrelevant.

Subscribe to Winning With Shopify for practical Shopify, ecommerce and SEO advice.

Timestamps

(00:00) - 3 Shopify SEO Actions for AI Search
(00:46) - Google's October 2026 AI Search Update Explained
(02:05) - What's Changed in Google AI Overviews and AI Mode?
(03:59) - The Zero-Click Search Problem for Ecommerce Brands
(05:11) - Why Branding Matters in AI Search Results
(06:53) - How AI Is Changing Customer Search Behavior
(08:36) - Shopify SEO Tip #1: Create Helpful FAQs and Content
(10:26) - Shopify SEO Tip #2: Improve Technical SEO and Structured Data
(11:20) - Shopify SEO Tip #3: Track AI Search Visibility
(12:21) - Why AI Isn't Killing SEO

Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... Easygift - Extended 30-day free trial with code WWShttps://506-io.webflow.io/wws-easygift

Charlie Tyler Socials -

https://www.linkedin.com/in/charleshtyler/

https://www.linkedin.com/company/506-io/home/

https://506.io/easygift

Want customers to love your brand so much they keep coming back and bring their friends with them?

This episode looks at what makes certain brands stand out and build loyal followings. From Liquid Death and Stanley to Gymshark, Glossier and Crocs, we break down how memorable branding, community, self-expression and customer participation can turn everyday products into brands people feel connected to.

You’ll learn the four foundations of a cult brand and how ecommerce businesses can apply these lessons to build stronger customer relationships and lasting loyalty.

Subscribe to Winning With Shopify for practical Shopify, ecommerce and growth strategies.

Chapters -

(00:00) - Why Customers Become Obsessed With Certain Brand
(01:50) - The 4 Foundations of a Cult Brand
(05:23) - Liquid Death: Making the Brand Bigger Than the Product
(06:49) - Stanley: Turning Everyday Products Into Collectibles
(09:20) - Yoast SEO Sponsor Break
(10:22) - Gymshark: Building a Community Before Selling Products
(13:13) - Glossier: Turning Customers Into Brand Advocates
(16:23) - Crocs: Customization, Self-Expression & User-Generated Content
(19:08) - Final Lessons and Outro

Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital

Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠

Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠

Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...

⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-...

Easygift - Extended 35-day free trial with code: WWShttps://506-io.webflow.io/wws-easygift

How much is shipping really costing your ecommerce business?

In this episode of Winning With Shopify, we break down the biggest shipping and fulfilment decisions Shopify brands face – from the true cost of faster delivery to knowing when it's time to move from in-house fulfilment to a 3PL.

We look at how shipping speed can affect conversion rates, when one warehouse is enough, the costs involved in using multiple fulfilment centres and whether 1-day delivery is actually worth the extra expense.

You'll also learn how to understand 3PL fees, improve profit margins through AOV, avoid expensive fulfilment mistakes and decide whether outsourcing your fulfilment is actually the right move for your business.

In this episode:

• How shipping costs can hurt ecommerce profits
• When faster shipping can increase conversion rates
• How to prepare products for faster fulfilment
• One warehouse vs multiple fulfilment centres
• Whether 1-day delivery is really worth the cost
• When Shopify brands should switch to a 3PL
• How to understand 3PL fees and fulfilment costs
• How increasing AOV can improve shipping margins
• The shipping and fulfilment mistakes that cost ecommerce brands money
• When keeping fulfilment in-house makes more sense

If you're spending too much on shipping, struggling with fulfilment or trying to work out whether a 3PL is right for your Shopify store, this episode breaks down the key decisions you need to make.

Timestamps:

(00:00) - Shipping Costs That Hurt Ecommerce Profits
(01:34) - When Does Faster Shipping Increase Conversions?
(03:45) - How to Prepare Products for Faster Fulfillment
(07:15) - One Warehouse vs Multiple Fulfillment Centers
(12:48) - Does 1-Day Delivery Really Matter?
(18:03) - When Should Shopify Brands Switch to a 3PL?
(19:52) - Understanding 3PL Fees and Fulfillment Costs
(21:57) - Increasing AOV to Improve Profit Margins
(24:28) - Shipping and Fulfillment Mistakes That Cost Money
(31:03) - When In-House Fulfillment Makes More Sense
(34:24) - Outro

Socials -

Instagram: @zachzitney

X (Twitter): @callmezitney2

Instagram: @maxzitney

LinkedIn: Ships A Lot Company Page

X (Twitter): @ShipsaLot

Facebook: Ships A Lot Fulfillment

Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice and real-world lessons on building and scaling online brands.

Bad inventory management can quietly destroy an ecommerce business.

In this episode of Winning With Shopify, we look at how overstocking, stockouts, late purchase orders and poor inventory planning can tie up cash and destroy profit margins – and how AI could help ecommerce brands make better inventory decisions.

We explore Sage Copilot and the Retail Intelligence Agent, looking at how AI can help merchants identify inventory issues, improve reorder timing and make better decisions without relying entirely on spreadsheets and gut instinct.

You'll also learn why your inventory strategy needs to connect with your marketing, pricing and profitability – particularly during high-demand periods like Black Friday.

In this episode:

• How inventory mistakes can destroy ecommerce cash flow
• Why overstocking and discounting can destroy profit margins
• How AI can improve inventory management
• What Sage Copilot and the Retail Intelligence Agent can do
• Why your inventory levels need to connect with your marketing strategy
• Can AI replace spreadsheets and gut instinct?
• How to improve inventory planning for Black Friday
• How to prevent stockouts and improve reorder timing
• Why late purchase orders can create cash flow problems
• The importance of accurate inventory data across multiple warehouses
• Why discounting your bestsellers can sometimes be a mistake
• How to connect inventory, pricing and profitability

If you're running a Shopify store and want to avoid tying up cash in the wrong stock, this episode looks at how better inventory planning and AI can help you make smarter decisions.

Timestamps:

(00:00) - How Inventory Mistakes Can Destroy Your Cash Flow
(02:08) - How Overstocking and Discounts Destroy Profit Margins
(03:06) - How AI Can Improve Inventory Management
(03:41) - Sage Copilot and the Retail Intelligence Agent
(04:49) - Connecting Inventory Levels With Your Marketing Strategy
(06:24) - Can AI Replace Spreadsheets and Gut Instinct?
(06:54) - AI Inventory Planning for Black Friday
(09:20) - Preventing Stockouts and Improving Reorder Timing
(10:47) - Late Purchase Orders and Cash Flow Problems
(11:17) - Accurate Inventory Data Across Multiple Warehouses
(12:20) - Why Discounting Your Bestsellers Can Be a Mistake
(13:04) - Connecting Inventory, Pricing and Profitability
(15:11) - Final Thoughts and Inventory Planner Resources

Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... 506 - Extended 30-day free trial on any of their three Shopify apps with code WWShttps://www.506.io/wws

Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice, AI insights and real-world lessons for building and scaling online brands.

What actually happens behind the scenes when a Shopify brand scales to $20M+?

In this episode of Winning With Shopify, Paul from Rebel Cheese takes us behind the scenes of scaling a fast-growing ecommerce brand and the technology, fulfilment and operational challenges that come with it.

From managing perishable products and complex shipping requirements to building a Shopify tech stack that connects Shopify, Klaviyo, ShipStation and Odoo, this episode looks at the systems required to support a growing ecommerce business.

You'll also learn how Rebel Cheese approaches testing new Shopify apps without putting the live store at risk, how they manage split shipping and scheduled delivery, and how inventory forecasting and production planning become increasingly important as a brand grows.

In this episode:

• The biggest challenges that come with scaling a Shopify brand
• How Rebel Cheese has grown to a $20M+ ecommerce business
• Managing perishable products and customer delivery expectations
• Building a Shopify tech stack that can support rapid growth
• How Shopify, Klaviyo, ShipStation and Odoo work together
• How to test Shopify apps without breaking your store
• Solving split shipping and complex fulfilment challenges
• Why 75% of holiday orders used scheduled delivery
• How inventory forecasting and production planning work at scale
• Why the technology and operational requirements of ecommerce change as you grow

If you're growing a Shopify store and starting to experience more complex fulfilment, inventory or technology challenges, this episode offers a behind-the-scenes look at what it takes to build the systems needed to scale.

Timestamps:

(00:00) - The Challenges of Scaling a Shopify Brand
(00:43) - Rebel Cheese's $20M+ Growth Story
(01:37) - Managing Perishable Shipping and Customer Communication
(03:15) - Building a Shopify Tech Stack and Supplier Relationships
(09:42) - Connecting Klaviyo, Shopify, ShipStation and Odoo
(11:17) - How to Test Shopify Apps Without Breaking Your Store
(17:23) - Solving Split Shipping and Fulfillment Challenges
(22:47) - Why 75% of Holiday Orders Used Scheduled Delivery
(26:50) - Inventory Forecasting and Production Planning
(30:01) - Outro

Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... 506 - Extended 30-day free trial on any of their three Shopify apps with code WWShttps://www.506.io/wws

Rebel Cheese Socials -

•

Instagram: @rebel.cheese

•

Facebook: Rebel Cheese Facebook Page

•

TikTok: @rebel.cheese

•

Rebel Cheese Linktree

Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for building and scaling online brands.

What if you could acquire a new customer for just £4 and generate more than £500 in lifetime value?

In this episode of Winning With Shopify, Nick breaks down one of the most powerful ecommerce marketing funnels he has experienced across 19 years in marketing and PPC.

From TV and press advertising to PPC, high-converting landing pages, free products and subscriptions, this funnel was designed to acquire customers at a low cost and then maximise their lifetime value.

Nick explains how the funnel worked, why it was so effective and what ecommerce brands can learn from the strategy today.

In this episode:

• How a £4 customer acquisition cost was achieved
• How customers were turned into £500+ lifetime-value buyers
• How TV, press and PPC worked together to acquire customers
• Why dedicated landing pages can outperform traditional ecommerce websites
• How free products can be used to acquire new customers
• How first-time buyers were turned into subscribers
• Why subscriptions can dramatically increase customer lifetime value
• How PPC campaigns were optimised for profitability
• Why a one-product ecommerce strategy can work
• Why giving customers more choice and adding more upsells actually reduced revenue

If you're looking for ways to acquire customers more efficiently, increase repeat purchases and build a more profitable ecommerce funnel, this episode breaks down a real-world strategy that delivered exceptional results.

Timestamps:

(00:00) - £4 Customer Acquisition & £500 Lifetime Value(00:44) - The Ecommerce Funnel Behind the Results(01:27) - TV, Press & PPC Customer Acquisition(03:32) - High-Converting Ecommerce Landing Pages(04:56) - Turning Free-Product Buyers Into Subscribers(06:21) - Growing Customer Lifetime Value to £500+(07:30) - Optimizing PPC Campaigns for Profitability(08:18) - Subscription Strategies for Ecommerce Brands(09:56) - Why Subscriptions Drive Repeat Purchases(10:47) - The One-Product Ecommerce Strategy(11:39) - Why More Upsells Reduced Revenue

Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... 506 - Extended 30-day free trial on any of their three Shopify apps with code WWShttps://www.506.io/wws

Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for acquiring customers, increasing lifetime value and scaling online brands.

Is AI actually driving sales to your ecommerce store?

There are more AI visibility and tracking tools than ever, but how much of the data are they actually measuring? In this episode of Winning With Shopify, Nick breaks down three platforms that can give ecommerce brands a much clearer picture of how AI is affecting their website, visibility, traffic and revenue.

You'll learn how to use Google Search Console, Bing Webmaster Tools and Google Analytics 4 to understand what is happening across AI search – rather than relying solely on third-party visibility reports based on sampled prompts.

In this episode:

• Why many AI visibility reports shouldn't be taken at face value
• How to use Google Search Console to understand AI-related visibility
• How to track impressions and the pages appearing in AI-driven searches
• How AI visibility varies by country and device
• What Bing Webmaster Tools can tell you about AI performance
• What AI grounding queries are and why they matter
• How to track AI citations and share of voice
• How to use GA4 to identify AI-driven traffic, conversions and revenue
• Why AI visibility is becoming increasingly important for ecommerce brands
• How AI is changing Google Search and Google Shopping
• How to start measuring your own AI performance using data you already have access to

If you're investing time and money into AI SEO or GEO, this episode will help you move beyond simply asking whether your brand is appearing in AI answers and start looking at the data that can show whether that visibility is actually contributing to your business.

Timestamps:

(00:00) - Why AI Visibility Reports Can't Be Trusted(01:26) - Tool #1: Google Search Console for AI Tracking(02:04) - How to Track AI Impressions and Website Pages(03:43) - Tracking AI Visibility by Country and Device(06:17) - Tool #2: Bing Webmaster Tools AI Performance(08:33) - Understanding AI Grounding Queries(11:39) - Tracking AI Citations and Share of Voice(13:21) - Tool #3: Google Analytics 4 (GA4) for AI Revenu(14:46) - Why AI Visibility Matters for Ecommerce(16:10) - How AI Is Changing Google Search and Shopping(17:43) - Final Thoughts on AI Performance Tracking

Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws⁠Ships-A-Lot⁠ - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi...⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s...⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... 506 - Extended 30-day free trial on any of their three Shopify apps with code WWShttps://www.506.io/wws

Follow Winning With Shopify for practical ecommerce growth advice, AI and SEO strategies, real-world experiments and actionable tips for building and scaling online brands.

Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying?

In this episode of Winning With Shopify, Nick breaks down how ecommerce brands can build customer trust at every stage of the buying journey — from the first impression and product photography to reviews, transparency, customer support and what happens after the sale.

Trust isn't just about adding a few reviews to your Shopify store. Customers need to feel confident that your products are genuine, your brand is credible, their order will arrive and you'll be there if something goes wrong.

You'll learn how to:

• Create a stronger first impression across your entire website
• Use product photography to remove customer uncertainty
• Turn customer reviews into powerful trust signals
• Build consistency across your website, social media and customer experience
• Prove why customers should trust your brand rather than simply telling them
• Use product demos and after-sales support to reinforce buying decisions
• Build trust without making your brand boring
• Use your community and user-generated content as social proof
• Be more transparent about delivery, returns and stock
• Make customer support easier to access

If you're getting traffic to your Shopify store but customers aren't converting, a lack of trust could be one of the biggest barriers. This episode looks at the practical changes you can make to give customers more confidence — and ultimately turn more visitors into buyers.

Timestamps:

(00:00) - How Ecommerce Brands Build Customer Trust(01:13) - Fix Your Brand's First Impression(02:36) - Stop Focusing Only on Your Homepage(04:20) - Product Photography That Actually Builds Trust(07:38) - Why Customer Reviews Are So Important(09:56) - Consistency Builds Trust & Conversions(11:05) - Prove Why Customers Should Trust Your Brand(13:03) - Product Demos & After-Sales Support(14:09) - Don't Make Your Brand Boring(15:40) - Use Your Community to Build Trust(18:19) - Why Transparency Matters in Ecommerce(19:41) - Delivery, Returns & Stock Transparency(21:15) - Make Customer Support Easy to Access(21:44) - Final Takeaway

Exclusive listener offers:

⁠⁠Ships-A-Lot⁠⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠⁠Inventory Planner⁠⁠ - Free seven-day inventory bootcamp.

⁠⁠Omnisend⁠⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠⁠⁠

⁠Yoast⁠⁠ - 15% off Shopify and WordPress with code WWS.⁠⁠⁠

⁠EasyGift⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Follow Winning With Shopify for practical ecommerce growth advice, real-world strategies and actionable tips for building and scaling online brands.

What actually happens when you change the things that matter on your Shopify store?

In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them.

These aren't generic CRO tips. We're looking at changes that generated results ranging from $45K to $600K, including subscription changes, payment options, urgency, mobile navigation and search.

You'll also learn why conversion rate alone can be misleading, how tools like Microsoft Clarity and heatmaps can uncover opportunities, and why CRO improvements can have an impact beyond sales — including your SEO.

In this episode:

• How a subscription change generated an additional $45K
• Why a payment change was worth $400K
• Why you shouldn't blindly chase a higher conversion rate
• How a simple urgency change generated $55K
• What a mobile navigation change delivered $160K in additional value
• How to use heatmaps and Microsoft Clarity to find CRO opportunities
• Why improving conversion rate can also benefit SEO
• The $600K search change and what it tells us about ecommerce UX

If you're driving traffic to a Shopify store but want to get more sales from the visitors you're already paying for, this episode breaks down where to look and what to test.

Timestamps:

(00:00) - 5 Real Shopify CRO Tests & Results(02:50) - CRO Test #1: The $45K Subscription Change(07:20) - CRO Test #2: The $400K Payment Change(14:30) - Why Conversion Rate Can Be Misleading(18:20) - CRO Test #3: The $55K Urgency Change(23:50) - CRO Test #4: The $160K Mobile Navigation Change(27:30) - Heatmaps & Microsoft Clarity for CRO(32:00) - Why CRO Can Also Improve SEO(38:00) - CRO Test #5: The $600K Search Change

Follow Winning With Shopify for practical ecommerce growth advice, real-world tests and strategies for building and scaling online brands.

Exclusive listener offers:

⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.

⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.⁠

Yoast⁠ - 15% off Shopify and WordPress with code WWS.⁠

EasyGift - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Adam Pearce -

https://www.linkedin.com/in/shopifyexpertadampearce/

https://www.linkedin.com/company/blend-commerce-shopify-cro-agency

https://www.linkedin.com/company/the-ecom-collab-club/

https://www.youtube.com/@blendcommerce

Black Friday is coming — but is your Shopify store actually ready?

In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and uncover problems before the biggest shopping weekend of the year.

Rather than using AI to write another Black Friday email, these prompts are designed to make AI analyse your ecommerce data, find weaknesses and identify where you're potentially leaving money on the table.

You'll learn how to use AI to:

• Run a BFCM Readiness Check and identify the biggest things you need to fix before Black Friday
• Find your biggest revenue leaks before Q4
• Run an Automation Stress Test to see whether your email marketing is ready for increased traffic
• Identify the biggest Black Friday email mistakes brands make
• Understand why discounting can destroy your profit even when sales and revenue increase
• Think differently about the long-term value of customers acquired during Black Friday
• Avoid simply copying your competitors' Black Friday offers
• Plan what happens after the Black Friday purchase
• Focus on profit rather than getting distracted by record revenue

Sponsored by Omnisend

Omnisend helps ecommerce brands grow through email and SMS marketing, automation and segmentation. Use it to build the campaigns and automated customer journeys that can turn Black Friday shoppers into repeat customers.

Find out more about Omnisend and get 30% off paid plans for three months with code WINNINGWITHOMNISEND.

Exclusive listener offers:⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.

⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS.

⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Timestamps:

(00:00) - 3 AI Prompts for Black Friday
(01:59) - AI Prompt #1: BFCM Readiness Check
(03:00) - AI Prompt #2: Find Revenue Leaks
(04:14) - AI Prompt #3: Automation Stress Test
(05:37) - Biggest Black Friday Email Mistakes
(07:07) - Why Discounting Can Destroy Profit
(07:42) - The Problem With Black Friday Customers
(09:56) - Stop Copying Competitors' Black Friday Offers
(10:53) - Why Post-Purchase Planning Matters
(11:46) - Profit vs Revenue During Black Friday

Follow Winning With Shopify for practical ecommerce growth advice, founder stories and strategies for building better online brands.

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?

In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery.

Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/

SEO has changed. It is no longer just about adding keywords to pages and hoping for rankings. Search engines, AI tools and customers are becoming better at understanding brands, products and intent — meaning Shopify merchants need a stronger foundation than ever.

You’ll learn:

• Why SEO is still one of the biggest growth opportunities for Shopify brands.

• What 1 billion+ downloads says about the importance of SEO foundations.

• Why Shopify SEO is about more than just keywords.

• The search intent mistake many ecommerce brands make.

• How Yoast helps Shopify merchants improve their SEO.

• How AI is changing search and what brands need to prepare for.

• The technical Shopify SEO issues merchants often overlook.

• Why URL structure matters and the Shopify problems you should fix.

• How to use AI to improve your SEO workflow.

• The SEO fixes every Shopify merchant should prioritise.

Whether you are trying to grow organic traffic, improve product visibility or prepare your store for AI-driven search, this episode breaks down the practical SEO changes Shopify brands should be making now.

Sponsored by Yoast

Yoast helps Shopify merchants build stronger SEO foundations with tools that support optimisation, structured data, technical SEO and content improvements.

Learn more about Yoast SEO for Shopify and how it can help improve your store’s search visibility.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.

Inventory Planner - Free seven-day inventory bootcamp.

Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

Yoast - 15% off Shopify and WordPress with code WWS.

506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Timestamps:

(00:00) - Why Shopify Stores Need Better SEO

(00:44) - The SEO App With 1 Billion+ Downloads

(02:28) - Shopify SEO Is More Than Keywords

(03:11) - The SEO Search Intent Mistake Brands Make

(06:00) - How Yoast Helps With Shopify SEO

(07:58) - AI Is Changing SEO & Search

(08:53) - Technical Shopify SEO You Can't Ignore

(11:18) - A Shopify URL Problem You Should Fix

(13:13) - Using AI to Improve Your Shopify SEO

(15:12) - SEO Fixes Every Shopify Merchant Should Make

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?

In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with.

From its unconventional name and packaging to its influencer strategy and approach to attention, Liquid Death has built a brand that looks and behaves very differently from traditional bottled water companies.

You'll learn:

• How Liquid Death reinvented the way water is marketed
• Why their branding is so different from traditional water brands
• How packaging became a marketing channel
• Why attention can be more valuable than traditional product marketing
• How Liquid Death approaches influencer marketing
• The evidence behind the brand's success
• How to work out whether your customers actually care about your brand
• How to make a boring or commoditised product exciting
• The biggest branding lesson Shopify and ecommerce businesses can take from Liquid Death

The bigger question is one every ecommerce founder should be asking: when almost anyone can copy your product, what makes customers choose your brand?

Exclusive listener offers:

⁠Ships-A-Lot⁠ - Improve fulfilment costs and find hidden shipping margin leaks.

⁠Inventory Planner⁠ - Free seven-day inventory bootcamp.

⁠Omnisend⁠ - 30% off paid plans for three months with code WINNINGWITHOMNISEND.

⁠Yoast⁠ - 15% off Shopify and WordPress with code WWS.

⁠506⁠ - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Timestamps:

(00:00) - How Liquid Death Reinvented Water
(01:18) - The $1.4 Billion Liquid Death Brand
(02:32) - Why Liquid Death's Branding Is So Different
(04:36) - How Packaging Became Their Marketing
(07:36) - Attention vs Traditional Product Marketing
(08:54) - Liquid Death's Influencer Strategy
(11:10) - Evidence Behind the Brand's Success
(12:07) - Do Your Customers Actually Like Your Brand?
(14:21) - How to Make a Boring Product Exciting
(15:07) - The Branding Lesson for Ecommerce Businesses

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social proof and generate sales.

In this episode of Winning With Shopify, Nick is joined by Ben from Peregrine Commerce to break down how TikTok Shop actually works, why so many Shopify brands are still ignoring it, and what brands need to know before making TikTok Shop part of their ecommerce strategy.

From affiliate marketing and creator partnerships to fulfilment, Shopify integration, content and unit economics, Ben explains what it really takes to make TikTok Shop work as a serious sales channel - rather than treating it as another social media experiment.

You’ll learn:

• Why TikTok Shop works as a flywheel and how sales, reviews and creators can compound growth
• Why so many brands are still ignoring TikTok Shop
• How TikTok Shop affiliate marketing works and how brands can attract creators
• Which products are best suited to TikTok Shop
• Why most brands fail when they launch on TikTok Shop
• How TikTok Shop fulfilment works and how it connects with Shopify
• When your brand should expand into TikTok Shop
• Why TikTok Shop shouldn't be treated as a side project
• How to adapt your existing content for TikTok Shop
• How to decide whether your target customer is actually on TikTok
• How to think about TikTok Shop profit margins and unit economics

Connect with Ben & Peregrine Commerce:
Email: ben@peregrinecommerce.com
Website: Peregrine Commerce
TikTok Shop: Peregrine Commerce TikTok Shop

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Timestamps:

(00:00) - Why TikTok Shop Is a Flywheel
(01:28) - Why Brands Are Still Ignoring TikTok Shop
(02:51) - From Ecommerce Founder to TikTok Shop Expert
(04:21) - Building an Omnichannel Ecommerce Brand
(06:35) - How TikTok Shop Affiliate Marketing Works
(08:19) - Why Sales & Reviews Attract More Affiliates
(10:54) - What Products Actually Work on TikTok Shop?
(12:04) - Why Most Brands Fail on TikTok Shop
(16:40) - TikTok Shop Fulfillment & Shopify Integration
(19:26) - When Should Your Brand Expand to TikTok Shop?
(22:06) - Why TikTok Shop Shouldn't Be a Side Project
(23:14) - Connecting TikTok Shop With Shopify
(25:15) - Adapting Your Content for TikTok
(27:00) - Is Your Target Customer Really on TikTok?
(29:05) - TikTok Shop Profit Margins & Unit Economics

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.

After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting.

A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, your average order value, your fulfilment workload and even the long-term value of the customers you acquire.

In this episode of Winning With Shopify, Nick uses real ecommerce maths to show why discounting can completely change the economics of your business — and why more sales doesn't always mean more profit.

You’ll learn:

• Why a 20% discount can reduce your profit far more than expected
• The real impact of Black Friday discounts on gross margin
• How Google Ads and Meta Ads costs change the maths behind promotions
• Why your usual ROAS target may no longer work during Black Friday
• How discount-acquired customers can impact long-term profitability
• Better alternatives to heavy discounting
• How to create Black Friday offers that protect margin while still driving sales
• The 5-point checklist every Shopify brand should complete before discounting

The biggest Black Friday mistake?

Many brands assume a 20% discount means they simply need 20% more sales to make up the difference. But discounts don't just reduce revenue — they change your entire acquisition model.

Once you factor in product margins, advertising costs, fulfilment and customer lifetime value, a successful-looking Black Friday campaign can actually leave your business less profitable.

Nick also shares alternative strategies including bundles, rewards, tiered offers, exclusives and value-added incentives that help brands compete during peak season without simply racing to the biggest discount.

In this episode:
(00:00) - Why 20% Off Can Destroy Your Profit
(02:26) - The Black Friday Profit Maths
(05:05) - Adding Google & Meta Ad Costs
(07:02) - How Discounts Affect AOV & ROAS
(10:11) - How to Protect Profit During Black Friday
(12:33) - The Problem With Discount-Acquired Customers
(15:12) - Better Alternatives to Heavy Discounts
(18:24) - Rewards, Bundles & Tiered Offers
(21:20) - 3 Principles for a Profitable Black Friday
(22:24) - 5-Point Black Friday Profit Checklist

Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice and expert conversations designed to help brands grow more profitably.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

What if you could build a 7-figure Shopify brand without building a 50-person team?

In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads to marketing, research and customer service.

Phil has built a radically lean ecommerce operation, using AI as a team of specialised “employees” with different roles, access to business data and the tools needed to analyse performance and help run the business.

Rather than simply using AI to write content, this episode explores what happens when you start giving AI access to the systems and information that actually run an ecommerce business — and whether one person can use AI to compete with much larger teams.

You’ll learn:

• How to build AI employees for specific ecommerce roles
• Why Phil started using AI throughout his business
• How AI can analyse business data and improve decision-making
• Whether AI can actually manage and optimise Google Ads
• What AI can replace — and what it can't
• How AI is changing the used-phone industry
• How to use AI for marketing, research and advertising
• Whether AI customer service is good enough for ecommerce
• How Shopify brands should start implementing AI

If you're a Shopify founder, ecommerce manager or marketer trying to understand how AI can save time, improve decision-making and help a smaller team compete with much larger businesses, this episode is for you.

Connect with Phil Atkinson:
Website - philatkinson.com
LinkedIn - Phil Atkinson

Greenphones:
Website - greenphones.no
Instagram - @greenphones
Facebook - Greenphones

In this episode:
(00:00) – Building AI Employees for Ecommerce
(02:57) – Why He Started Using AI in His Business
(03:27) – Creating AI Employees for Analytics
(04:34) – Building an AI Team With Different Roles
(07:44) – Giving AI Employees Access to Business Tools
(09:11) – Can AI Manage and Optimize Google Ads?
(11:02) – What AI Can—and Can't—Replace
(17:02) – How AI Is Changing the Used-Phone Industry
(21:13) – Using AI for Marketing, Research & Advertising
(22:57) – The Jobs AI Still Can't Do
(25:39) – AI Customer Service: Is It Good Enough?
(28:37) – How Businesses Should Start Implementing AI

Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice, AI insights and expert conversations designed to help Shopify brands grow more profitably.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

If I had to build a Shopify brand from scratch today, I would do almost everything differently.

Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing how people discover products and the brands that win are no longer just the ones with the best products — they are the ones with the best systems.

In this episode, Nick breaks down exactly how he would build a Shopify brand from zero in 2026, covering everything from finding the right opportunity and creating demand to building a brand that can scale profitably.

This is the blueprint for building a modern ecommerce business — not just a store that generates sales, but a valuable brand with predictable growth, loyal customers and long-term potential.

You’ll learn:

• Why you should start with the customer, not the product
• How to validate demand before investing in inventory and development
• Why distribution matters more than ever in modern ecommerce
• How SEO and AI discovery should shape your strategy from day one
• Why relying purely on paid ads can make your business vulnerable
• How to launch with a focused offer instead of an overwhelming product range
• Why conversion optimisation needs to be built into your brand from the beginning
• How AI can become a powerful advantage for ecommerce teams
• Why retention and customer relationships are key to profitable growth
• How to build a Shopify business that someone would actually want to buy

In this episode:
(00:00) - If I Started a Shopify Brand From Scratch in 2026
(01:09) - 1. Start With the Customer, Not the Product
(05:12) - 2. Validate Demand Before Building Anything
(06:40) - 3. Build Distribution Before Inventory
(09:44) - 4. Obsess Over SEO & AI Discoverability
(12:04) - 5. Don't Become Dependent on Paid Ads
(16:21) - 6. Launch With One Strong Hero Product
(20:50) - 7. Build Conversion Into Your Brand From Day One
(22:58) - 8. Make AI a Member of Your Team
(25:18) - 9. Build Retention Before Chasing Scale
(27:58) - 10. Build a Business Someone Wants to Buy

Nick also shares the mistakes he would avoid, the channels he would prioritise and the strategies he believes will separate successful Shopify brands from everyone else over the next few years.

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products.

In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the foundations of technical SEO to creating content that drives qualified organic traffic.

Alex explains why successful ecommerce SEO is no longer just about rankings, and why data quality, structured information and trust signals are becoming increasingly important as search continues to evolve.

You’ll learn:

• The SEO fundamentals every Shopify brand needs to get right
• Why technical SEO and data integrity are becoming more important
• How Shopify stores can help search engines better understand their products
• Why content strategy and topical authority matter for ecommerce growth
• The biggest SEO mistakes holding Shopify brands back
• How SEO is evolving alongside AI search and changing customer behaviour

Alex also shares practical advice on building a stronger SEO foundation, improving website trust signals and creating a Shopify store that is easier for both customers and search engines to understand.

In this episode:
(00:00) - Shopify SEO mistakes and content neglect
(03:45) - Fixing Shopify site structure and product discovery
(06:08) - Why you need to keep updating old content
(09:48) - How customer search behaviour is changing
(12:01) - Word of mouth, reviews and AI search
(13:48) - Links vs mentions and citations in the LLM era
(16:21) - Forums, communities and building brand authority
(22:21) - Is Shopify ready for AI and agentic commerce?
(25:12) - How to structure product content for AI
(27:51) - Brand perception in the AI era
(30:52) - How to write content AI can actually use

Useful resources:
Why Data Integrity Is The New Technical SEO: Search Engine Journal
SEO Glossary: Yoast SEO Glossary
Listen to the Yoast Podcast: Yoast Podcast

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy.

Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete.

In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers.

You’ll learn:

• How AI shopping assistants could change Black Friday and ecommerce discovery
• Why Shopify brands need to make their products easier for AI to understand and recommend
• How AI can analyse customer behaviour and create personalised offers
• How brands can use real-time data to improve ad creative and campaign performance
• Why the smartest Shopify brands use Black Friday as a customer acquisition opportunity, not just a discount event
• How to convert Black Friday shoppers into repeat customers after Cyber Weekend

Nick also shares five tools Shopify brands can use to prepare for the biggest shopping period of the year, covering AI-powered marketing, ecommerce SEO, conversion optimisation, inventory planning and fulfilment.

In this episode:
(0:00) - Why Black Friday is broken for Shopify brands
(2:15) - The shift from traditional discounts to AI-driven personalization
(5:42) - How AI agents will handle customer shopping in 2026
(8:30) - Predictive inventory: Using AI to prevent stockouts
(12:10) - The "Death of the Storefront" and the rise of headless commerce
(15:45) - Building a brand that survives the AI revolution
(19:20) - Actionable steps to prepare your Shopify store now

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.

Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.

Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic.

In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strategy, increased organic revenue and created a more valuable ecommerce business that became attractive to buyers.

Jayden also shares lessons from his latest ecommerce venture, Camper Nation, which generated £500k in organic revenue in its first 18 months, and explains why building owned traffic can become one of the biggest advantages for Shopify brands.

You’ll learn:

• Why relying too heavily on Google Ads can make your Shopify business vulnerable
• How SEO helped transform a paid traffic business into a valuable ecommerce asset
• Why chasing competitive keywords is often the wrong SEO strategy for growing brands
• How building topical authority can generate thousands of organic visitors
• How long-tail SEO helped capture high-intent customers ready to buy
• Why organic traffic can increase the value and saleability of an ecommerce business
• How Jayden uses SEO strategies across multiple ecommerce brands

In This Episode

(00:00) The Problem With Relying on Paid Ads

(01:15) Why 10% Margins Were Too Risky

(03:44) Building a 50/50 SEO & Paid Ads Strategy

(05:04) Finding High-Intent Ecommerce Keywords

(08:02) Turning Winning Ad Keywords Into SEO Traffic

(11:13) Matching Search Intent to the Customer Journey

(15:49) Selling the Ecommerce Business

(17:08) Why Organic Traffic Increased Business Value

(19:49) Cross-Selling & Increasing Customer Value

(21:48) Turning Ecommerce Traffic Into Leads

(26:04) The Metric That Predicts Future Sales

(29:16) How Smaller Ecommerce Brands Can Win SEO

(31:55) A Low-Cost Ecommerce Backlink Strategy

(35:37) Final Thoughts

We also discuss how Jayden built industry authority, created content that converted visitors into customers and used SEO as a competitive advantage rather than just a traffic channel.

Learn more from Jayden:
Woodlark Garden Luxury: https://woodlarkgardenluxury.co.uk/
Camper Nation: https://campernation.co.uk/
Kiln Crafts: https://kilncrafts.co.uk/
YouTube: https://www.youtube.com/@JaydenClarkHTE

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS15.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.

Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.

In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine.

Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital

You’ll learn:

• Why chasing ROAS alone can limit Shopify growth
• The difference between buying clicks and building customers
• How Google Shopping acts as your digital storefront
• Why product feeds, creative and offers matter more than ever
• How leading brands measure profitable customer acquisition
• Why Google Ads and retention need to work together

Nick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth.

In this episode:
(00:00) Why Good ROAS Doesn't Always Mean Profit(01:14) Stop Using Google Ads Just to Generate Sales(03:00) ROAS vs Customer Lifetime Value(05:12) The Snowball Effect of Repeat Customers(06:31) The 4 Metrics Shopify Brands Should Track(08:02) Fix Your Google Shopping Customer Journey(11:59) Why Product Feeds Matter So Much(14:04) How to Set a Profitable Google Ads Target(16:09) How to Increase Repeat Purchases & LTV(20:00) How AI Is Changing Google Ads(22:14) 5 Things Scaling Brands Do Differently(25:09) The Key to Profitable Google Ads Scaling

Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.

Exclusive listener offers:
Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.
Inventory Planner - Free seven-day inventory bootcamp.
Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.
Yoast - 15% off Shopify and WordPress with code WWS15.
506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.

About Winning With Shopify
Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.