Adventures in kakeland podcast: Cake business, Trends & Founder stories

I am back with another episode of the podcast and in todays episode i have my first guest of season 6 who is Trish from Sweetella bakes.

We talk about how she took the leap from working within the police force to running her cake business and moving away from wholesale orders to focusing on her core preference of making celebration cakes and taking on corporate orders and how having a cake coach and mentor can really help propel your business.

If you want to connect with Trish you can follow her at

https://www.sweetellabakes.co.uk

Instagram: https://www.instagram.com/sweetella_bakes/

Also in this episode i speak about what i have been up to in the business, and what's i have seen trending across socials in September.

See you all next month

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

Its the first episode of season 6 of the podcast and in todays episode i am looking back at my summer, new hobbies I've started and how I've embraced the down time when the business is a bit quieter but this time not necessarily working on the business.

Also I'm talking about what's been trending across social media which includes another viral cake drama, baking science and brown butter (random i know).

Its great to be back

Kathleen Meisinger https://linktr.ee/thepracticeofpastry

Nicola lamb

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

This is the last episode of season 5 and i reflect on lessons learnt from this season. From conversations i have had with with guest, stepping out of my comfort zone, researching trends in the cake world. Its been a very interesting season with the cake world consistently evolving.

The whats trending segment touches on cake pops, Christmas and Instagram instants.

Its been a great season, enjoy the summer and see you in September for season 6

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In todays episode i revisited a day in the life. In 2022 (Episode 4) i spoke about my average day and how i fit in running a cake business alongside a full time job and after a recent post on Instagram i decided the time was right to look back and see if anything has changed in how i run my business.

Also i look back at the month of May in the business and what i have been up to as well as looking at what's trending including the viral DOT cakes and what we can learn from Michael Jackson with regards to marketing and your USP.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In todays episode l am chatting with Charlotte Giddings who is the one of the co founders of Brownie and the bean, a nationwide postal brownie business.

I saw Charlotte at the SBS event i attended in February 2026 where she was on stage and taking part in a life pitch alongside 2 other businesses.

In this episode we spoke about:

• Knowing when to scale
• Telling your story
• brand postioning
• being strong on your USP and Pricing

Amongst other things. It was truly inspirational interview.

you can find Charlotte and her business via the links below

www.brownieandthebean.com

@brownieandthebean

instagram

facebook

tiktok

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

Episode 40 Woo hooo

Todays episode is very much a ramble episode. No theme just lots of observations around what I've seen online and the cake world as well as my idea for a cake version of a Michelin star, giving flowers to some of cake decorators who have paved the way, social media as well as a £25 cookie.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In todays episode i talk about stepping outside of your comfort zone and how it can it can give different and unique perspectives from other business owners either for business growth or in my case personal growth.

Also l speak about the month of February in the business and the relaunch of my treat box as well as my day at a business event called small business Sunday #SBS

Trend chat as usual from the month of February across

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

Today is a guest episode where i am back in conversation with Cristina Arevalo from the Art cake coach podcast. We speak about her DMA award nomination, the boom of cake coaches and her new podcast No icing. It was a great conversation.

Also in this episode i talk about the relaunch of my SBKB treat box and how i wanted to create more of an experience to my customers.

Also whats been trending over the month of january in the cake world..

If you would like to connect with Cristina you can find her on instagram and facebook book:

The art cake coach instagram

The art cake coach facebook

The art cake coach podcast

No icing podcast

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

Happy new year

I'm back with the first episode of 2026 and in todays episode i talk about how to generate additional income within your business.

From workshops to selling digital products.

I also speak about what i have been up to in the business and what i have seen trending across socials in December/January

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In today’s episode I look at consumer shifts that are or will be changing our business. From the increase in GLPs to nostalgia. I also look back at the month of November in the business and what I’ve seen trending across social media.

This is the last episode for 2025, I’ll be back in January.

Merry Christmas

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In todays episode i talk about my strategy for reconnecting with social media after my cake hiatus and and what tools and approach i am going to take to make social media manageable.

I also speak about how I've created a social media planner to solve my own problem of being strategic in my approach. Plus how i have dabbled with A.I to create some custom GPTs for cake business owners. These resources will be under Adventures in kakeland studio (the link is below)

I also talk about this years cake international, what i thought about this years show and also what I've seen trending across social media during the month of October.

Adventures in kakeland studio

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

Today we have another episode (two in one month ) and today is a guest episode where l am in conversation with Jenny who is a cake business mentor and coach with her business Sweet as success,

In the episode we speak about how Jenny started off her love of baking by falling in love with patisserie at catering college, starting up a business during a recession and how it became a six figure cake business.

We also spoke about how as well as business coaching she also taps into the wellness and the mindset aspect and how important it can be to the success of your business as well as gaining confidence.

If you would like to connect with Jenny or join her membership you can find her using the links below.

website Sweet as success

Instagram: https://www.instagram.com/sweet_as_success/

The podcast will be back to its regular schedule, the last Tuesday of the month.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

I'm back with season 5 of the podcast and in this episode i speak about what i have been upto over the summer as well as things i have observed while being on my cake break.

The cake industry is changing and it’s evident across social media, one of newer changes is how Cake content creation is a now a viable way to keep making cakes and generate an income .

And as usual I discuss the current cake trends and how keeping it simple across social media is really effective to keeping your audience engaged.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In todays episode l am in conversation with Elisa Sunga who is the woman behind the phenomenal concept of the cake picnic tour and also the beautiful Instagram account Salted Rye. We spoke about her introduction to baking and the inspiration behind the Cake picnic tour which is also coming to the UK in July.

Cake picnic tour

Saltedrye

Instagram Saltedrye

Instagram Cake picnic tour

Also in todays episode l catch up with what i have been up to in the business in the month of June and also what I've seen trending in June.

The podcast will be on a summer and will be back in September with Season 5

Happy Summer

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In todays episode l speak about aspects of running a cake business that takes it toll on us physically and the changes l have personally made to reduce the toll and stress.

Also i spoke about a collaboration with Cristina Arevalo on her podcast called the Art cake coach podcast. We were talking all things cake business and issues that effect us in running a business. This conversation will lead to a series of podcast episodes later in the year discussing the various issues that effect us within the cake community.

you can listen to the episode here:

I also speak about what's trending in May in the world of cake across social media.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

Today i am in conversation with Amber Marshall who is the owner and the creator of the Caketu platform which is baker market place.

We speak about the reason for creating her platform, how it fills a gap in the market place and what inspired the name and the use of a cockatoo as a brand logo.

Also i talk about what has been trending in the cake world and what ive been upto in the business during April.

If you want to connect with Amber and caketu you can find her here:

website Caketu.com

Instagram: Caketu

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In todays episode l share 5 books (and few bonus titles) l have read that have helped when motivation is lacking and the mindset needs a boost. I enjoyed reading them and hopefully you will too.

And in usual fashion l discuss what l have been up to in the business in the month of march and also what l have seen trending in the cake sphere on social media.

Hidden potential Adam Grant

Superfans Pat Flynn

How to style your brand Fiona Humberstone

Mindset Carol Dweck

The power hour Adriene Herbert

Bonus Crush it Gary Vaynerchuck

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In this episode i am in conversation with another fabulous guest. Tosin Adebutu is the founder and owner of Rebake which is a baker to baker resale marketplace for baking equipment and baking themed books, think vinted for bakers.

Its a fabulous concept and just what is needed within the industry especially to encourage sustainability and avoid waste.

Tosin speaks about what inspired her to create the app, her challenges and her mission around sustainability.

Also within this episode l recap on the month of Feb, as well as the rise in cake scammers and the tiktok debate Walmart v home Bakers discussion.

if you would like to to connect with Tosin you can find her on the links below:

Rebake

Download on apple app store

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

I am back to my normal podcast schedule.
In todays episode i am in conversation with Patience Nwodu who is the owner of a business called Chibu London which makes the most gorgeous cake carriers for celebration cakes. This is such a inspiring founder story that certainly has inspired me.
As well as the interview i reflect on the month of January in the business and how taking my time coming into the new year was a good start to the year.
And l also speak about what i have seen trending which in January was all about the Tiktok ban in America.

If you would like to connect with Patience and Chibu London you can find here:
Chibu London
Instagram

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

Happy new year
Todays episode is a reflection of 2024 and how i felt the business went, and as usual looking back at the month of December being the year i didn't actively undertake a Christmas promotion.
I also speak about tweaks i am making in the business for 2025 and working on setting quarterly goals instead of a huge list. I want to start the year off slow and and let my goals come to me in a more organic process.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...