Be THAT Girl with Emily Judice

You’ve heard the advice: work hard, be consistent, learn how to sell. But what if doing all the “right things” still isn’t getting you the results you want?

In this episode, Emily sits down with her longtime coach and the founder of The Salesgirls, Macy McNeely, to talk about the missing piece most students and early-stage entrepreneurs overlook: your nervous system.

Because the truth is, strategy only works when your body feels safe enough to actually use it.

Macy shares how she built a multi-million dollar brand—and what helped her stay grounded, clear, and confident even when the stakes were high. If you’ve ever felt anxious on a sales call, stuck in your head, or like you’re trying so hard and still not breaking through… this conversation is going to unlock something for you.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

You can have the best strategy in the world… and still not execute.

Because your nervous system is the operating system running your business.

In this episode, I’m joined by my creative director (and former client) Emily Rowlett to break down what “nervous system regulation” actually means — beyond the buzzword — and why so many high-achieving women get stuck in the same cycle:

✅ Consistent for a week… then disappear

✅ Overworking in fight-or-flight… then crashing into shutdown

✅ Overthinking “logical” reasons a strategy won’t work… when it’s really your body feeling unsafe

✅ Hitting a new revenue level… then self-sabotaging back to what feels familiar

We talk through the the biggest truth most entrepreneurs miss:

You can’t grow your business beyond what your nervous system can hold.

If you’re building a business while raising kids, leading a team, managing clients, and trying to be a whole human… this one will land.

Want to learn how to do this work?

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

What if the biggest thing holding you back isn’t your schedule, your bank account, or your circumstances, but rather the way you defend them? In this episode of Be THAT Girl, Emily shares the real story behind a viral reel, a comment that could have derailed her, and why she refuses to fight for her own limitations. You’ll hear about scrappy $8/hour babysitters, grocery budget spreadsheets, and the nervous system work that made it all possible. If you’ve ever said “must be nice” instead of “how can I make that happen?”, this one’s for you.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

How long have you been doing everything yourself, and what has that actually cost you?

I posted a job for an executive assistant in December. Samantha answered it. And this conversation is everything I wish I had heard before I waited as long as I did.
Samantha is my executive assistant, and in this episode she is sitting across from me talking through the whole story. How long I resisted hiring, what finally made me stop stalling and post the job, how Samantha found the listing and what set her apart from every other applicant, and what the role of an executive assistant actually looks like in practice, including the unglamorous parts: the returns, the photo shoot logistics, the things that never made it into the job description but quietly make everything else possible.

We also talk about what an executive assistant actually absorbs that you cannot put a line item on. The cognitive load. The decisions that seem small but add up. The mental energy you are spending on things that have nothing to do with growing your business, and what becomes available when someone else is holding all of that.

And we get honest about the identity piece underneath the decision, because for most high-achieving women, the real reason they do not hire an executive assistant has nothing to do with the budget. It has to do with the belief that needing help means something. This episode is about what it costs to hold that belief, and what changes when you finally let it go.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

What if getting dressed every morning was about more than fashion?

In this episode, Emily sits down with Sarah Kraus to explore the surprising connection between personal style, nervous system regulation, confidence, and business growth.

For many women, visibility feels uncomfortable not because they lack confidence, but because their nervous system doesn't feel safe being seen. Sarah shares how discovering the right colors, clothing, and personal style can reduce decision fatigue, increase self-trust, and help you show up more authentically in every area of your life and business. If you've ever stood in front of a full closet and felt like you had nothing to wear or you've wondered why showing up online feels harder than it should, this conversation will completely change the way you think about style.

Connect with Sarah:

@houseofcolour_canton on IG

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

I'm packing up my house, putting everything into pods, and heading out for a month while renovations start on the new place (oh and sharing how I'm regulating my nervous system through it all by the way). In this episode I talk about what it actually feels like when something you wanted for a long time finally gets close enough to touch, because it doesn't feel the way you think it will from a distance, and I think that's worth talking about.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

Have you ever felt like you know exactly what to do in your business but you still can't seem to do it?

In this candid Ask Me Anything episode, Emily answers questions from her Instagram community on everything from nervous system regulation and business growth to investing in coaching, overcoming the fear of success, delegation, and creating more fun in your life.

You'll learn why strategy alone isn't enough, how nervous system capacity impacts your ability to execute, and the surprising reason many women stay stuck despite having all the right information.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

Ashley Brock built a multi-million dollar business by doing what most high achievers do: finding the next strategy, solving the next problem, and pushing through discomfort.

But there was one thing she couldn’t think her way out of. In this conversation, Ashley shares why she spent years avoiding nervous system work, what finally made her seek help, and how learning to create safety in her body changed the way she leads, works, rests, and lives.

If you’ve ever felt like you’ve read the books, listened to the podcasts, bought the courses, asked ChatGPT for the answers—and still felt stuck—this episode is for you.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

Why does your business keep hitting the same revenue ceiling… no matter how hard you work?
In this episode, Emily Judice breaks down the nervous system patterns behind income plateaus, self-sabotage, and “rubber banding” back to familiar revenue levels. If you’ve ever had a big month in business only to immediately pull back, overspend, disappear from visibility, or feel overwhelmed by growth—this episode is for you.
Emily shares how your nervous system creates a financial “set point,” why more money can subconsciously feel unsafe, and the sneaky ways dysregulation keeps high-achieving women stuck. She also explains why strategy alone isn’t enough to scale, and how emotional regulation is what actually allows you to sustain more visibility, responsibility, leadership, and income.

JOIN MY NEXT PRIVATE TRAINING: https://www.bethatgirlcoaching.com/millions

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

If you’ve ever felt scared to post, hesitant to speak up, or stuck overthinking every piece of content… this episode is for you.

In today’s conversation, we’re diving into the real reason visibility feels so hard—and it’s not what you think. It’s not a strategy problem. It’s not that you need more confidence.

It’s your nervous system.

I’m breaking down why your brain associates being seen with danger, how this shows up in ways you might not even realize (like perfectionism, procrastination, and inconsistency), and what it actually takes to feel safe enough to show up fully in your business.

JOIN MY NEXT PRIVATE TRAINING: https://www.bethatgirlcoaching.com/millions

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

What happens when the thing that’s “working” in your business no longer feels aligned? In this episode, Emily interviews copywriter Jess Jordana Paxson on her journey through postpartum challenges, burnout, and a major business pivot—from coaching back to her true passion. Together, they explore how nervous system capacity impacts your ability to lead, make decisions, and sustain success. This is a conversation about releasing control, rebuilding self-trust, and creating a business that actually fits your life.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

There’s a quiet expectation that if you’re home, your attention should be fully on your kids. And if you’re building a business, your energy should be fully there too. But what happens when you’re holding both?
In today’s episode, Emily talks about the reality of living in two roles that are each full in their own way. Not competing, but different. She unpacks the pressure to collapse them into one, the guilt that can come from feeling pulled, and what began to shift when she stopped expecting herself to operate like it was all the same job.
This isn’t about doing more or finding perfect balance. It’s about understanding your capacity, supporting your nervous system, and creating a way of living where both roles are allowed to exist without constantly feeling like you’re falling short in one of them.
If you’ve ever felt the tension of being at home while also building something meaningful, this conversation will help you reframe what’s actually being asked of you—and why it makes sense that it feels like a lot.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

If summer always feels like you are constantly trying to squeeze work into nap times, handing out snacks and screens just to get one thing done, and ending the day feeling behind in everything… this is for you.

In this video, I’m walking you through the exact summer schedule I’m using as a CEO mom of 4 to grow my business and actually be present with my kids.

Because here’s the truth: you don’t need more discipline… you need a plan that actually supports your nervous system.

Inside, I’m sharing:

• The biggest mistake working moms make every summer
• How to structure your weeks so you’re not constantly “on”
• The mindset shift that changed everything for me
• Simple, practical ways to create rhythm, not chaos

You don’t have to choose between your business and your kids this summer.

You just need a better strategy.

If you want my full Summer Guide (with the exact framework, prompts, and planning tools I use), you can grab it here: https://www.bethatgirlcoaching.com/summerguide

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

What does it actually look like behind the scenes of a scaling business?

In this episode, Emily sits down with Lana, the operations director who has helped build Be THAT Girl alongside her. Together they pull back the curtain on what it really takes to grow a company — the early chaos, the systems that had to be built, the moments they had to push each other, and the evolution from a coaching brand into a real business.

They talk candidly about the tension between visionary and operator, the decisions that shaped the company, and the kind of leadership required for the next level of growth.

If you’ve ever wondered what it takes to turn a big vision into a functioning company, this conversation will give you a rare look inside the process.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

I recently went to Palm Springs for a mastermind. High-level women. Big conversations. Expansion energy. And I want to tell you something honestly that not everything went perfectly. In this episode, I’m breaking down my top five takeaways from the week — the things that stretched me, surprised me, and sharpened me as a leader. Some moments felt aligned and powerful. Others felt uncomfortable. A few things went sideways. Press play to hear what I've learned!

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

JOIN THE NEXT CHALLENGE: https://www.bethatgirlcoaching.com/r2e

Hustle culture is often promoted as the key to success but for many women, it leads to burnout instead of freedom.

Emily Judice breaks down the real differences between male and female entrepreneurs and why “grind harder” advice doesn’t work for women. She explains the difference between masculine (alpha) and feminine (omega) energy, how women carry a heavier mental and emotional load, and why women’s nervous systems are wired differently than men’s.

You’ll learn why hustle culture keeps high-achieving women stuck in stress and survival mode and how shifting into regulated, feminine leadership creates more sustainable success, clarity, and wealth.

Women don’t need to hustle more.

They need to regulate more.

If you’re building a business and want success without burnout, this conversation will change how you lead.

JOIN THE NEXT CHALLENGE: https://www.bethatgirlcoaching.com/r2e

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

If you care about showing up fully in your work, your relationships, your leadership, and your life your health matters more than you think.

In this episode, Emily answers the most common questions she’s asked about her health journey and what optimizing her health unlocked in every area of life.

This conversation is a reminder that doing the work isn’t always easy, but you can do hard things and the ripple effect is worth it.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

You can have the best strategy in the world… and still not execute.

Because your nervous system is the operating system running your business.

In this episode, I’m joined by my creative director (and former client) Emily Rowlett to break down what “nervous system regulation” actually means — beyond the buzzword — and why so many high-achieving women get stuck in the same cycle:

✅ Consistent for a week… then disappear

✅ Overworking in fight-or-flight… then crashing into shutdown

✅ Overthinking “logical” reasons a strategy won’t work… when it’s really your body feeling unsafe

✅ Hitting a new revenue level… then self-sabotaging back to what feels familiar

We talk through the the biggest truth most entrepreneurs miss:

You can’t grow your business beyond what your nervous system can hold.

If you’re building a business while raising kids, leading a team, managing clients, and trying to be a whole human… this one will land.

Want to learn how to do this work?

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

What if the reason you don’t hit your goals has nothing to do with discipline, motivation, or willpower?

In this special New Year’s Eve episode, Emily is giving you a gift—a condensed version of her paid New Year goal-setting workshop that completely reframes how you set goals for 2026.

You’ll learn why traditional goal setting fails, how your nervous system—not your work ethic—is the real bottleneck, and how to set goals in a way your body can actually sustain. This episode is part coaching, part workshop, and will walk you through Emily’s exact framework for building capacity, emotional resilience, and identity so your goals stop feeling heavy and start becoming inevitable.

Grab a journal, slow down, and learn how to:

• Set goals that don’t lead to burnout
• Understand the emotions that derail follow-through
• Build nervous system capacity instead of forcing motivation
• Focus on who you’re becoming—not just what you’re achieving

If you’ve ever told yourself “this will be the year” and felt stuck by February, this episode will change how you approach 2026 and beyond.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds

Most business owners feel it in December: the pressure to hit the number, prove the year was “worth it,” and squeeze out one more push. In this episode, I’m sharing a decision I’m making on purpose: why I’m not forcing a million-dollar year even though I’m *literally* right on the edge. We’re talking rest, integrity, nervous system regulation, and why the business you’re building should fit your life… not the other way around.

JOIN THE CHALLENGE: https://www.bethatgirlcoaching.com/r2e

GRAB MY SUMMER GUIDE https://www.bethatgirlcoaching.com/summerguide

CONNECT WITH EMILY

Follow on Instagram: https://www.instagram.com/thatgirlemilyjudice/

Get the weekly newsletter: https://emilyjudice.myflodesk.com/thatgirleffect

Visit Our Website: https://www.bethatgirlcoaching.com/

CREDITS: Podcast Produced by Howdy & Company / Amplify Boutique

Intro Song: A Hopeful Journey by Kozy Sounds