Podcast
Beauty with a Twist
Beauty With A Twist is all about life in the beauty/service industry. Entrepreneurship, Tea, Horror stories & more.
Hosted by: Dede
- Fashion & Beauty chart
- #143
- Episodes
- 68
- Releases
- Monthly
- Typical length
- 1 hr 2 min
- On air since
- 2022
- Latest episode
- 5 days ago
Episodes
68 episodes, newest first
-
1 hr 2 min
Being Innovative Makes You a Millionaire
Show notes
Season 7 Episode 6 - On this episode we have on Cindy to talk to us about creating trends in your industry, working with public figures on your own terms, copying vs stealing and how she hires her employees.
Earn more and get your time back with GlossGenius. Use code TWIST at glossgenius.com/beautywithatwist for 50% off your first two months of a premium plan.
Thanks for listening 🤍
Time Stamps:
00:00 Introducing Million Dollar Minks
03:00 One day trainings are a scam
09:00 Doing Ice Spices lashes and not doing services for free
15:00 Copying vs Stealing
20:00 hiring myself first employee
23:00 Her unique Korean lash lifts
31:00 wanting to own more businesses
37:00 owning a storefront
44:00 getting screwed over by employees
49:00 lash clusters are not taking over and robots doing lashes
-
59 min
Stop Asking for Permission to Run YOUR Business
Show notes
Season 7 Episode 5 - On this episode, we have on Esther to talk about starting out in the nail industry as a nail content creator before being a nail artist. She also talks to us about not announcing pricing changes and getting the right deals with brands for sponsorships.
Earn more and get your time back with GlossGenius. Use code TWIST at glossgenius.com/beautywithatwist for 50% off your first two months of a premium plan.
Thank you for watching 🤍
Time Stamps: 00:00 Introducing Esther 07:00 Building a great team at your shop 13:00 As an owner your most valuable outside of your chair 20:00 There's nothing you SHOULD be as a business owner 26:00 Shein copying my designs for press ons 31:00 Turning off your personal problems at work 39:00 Not expanding too quickly 46:00 Getting cheaper not more expensive
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1 hr
Creating Brand Identity, Living in the Moment & Overcoming My Anxiety
Show notes
Season 7 Episode 4 - On this episode we have on Adrian to talk about what it's like coming up in this industry, working at a big chain, brand identity and managing client expectations.
Thanks for listening 🤍
Time Stamps:
00:00 Introducing our guest SkinByAdrian
05:00 How I learned to clear acne for clients
09:00 Working out of a big chain and learning what you can while being there
14:00 This is going to make people mad
19:00 Managing client expectations
24:00 Wear gloves during your lunch break
31:00 Living in the moment
35:30 Courses from Vets are great, but not newbies.
41:00 Outsourcing for micro needling
46:00 Do it scared, but do it.
52:00 Brand Identity
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59 min
Finding Success Betting on Myself, Working With Chiquis & Bullying in the Beauty Industry
Show notes
Season 7 Ep 3 - On this episode we have on Barbara to talk about how she ended up working with Chiquis and what it's like to work with her full time! As well as, rebuilding after her divorce, divine timing/intervention and dealing with bullying in the beauty industry.
Earn more and get your time back with GlossGenius. Use code TWIST at glossgenius.com/beautywithatwist for 50% off your first two months of a premium plan.
Time Stamps:
00:00 Introduction
04:00 Interning and not getting paid
08:00 Helping someone out and impressing a client
12:00 Rebuilding after my divorce
15:45 How I ended up working with Chiquis
28:00 I almost quit because I was getting burnt out
33:00 Our makeup favorites
43:00 Someone stealing everything you're doing and oversharing
50:00 Having trouble celebrating our wins
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58 min
I'm a Licensed Esthetician not a freaking Magician
Show notes
Season 7 Episode 2 - Tune in and find out what she's fed up with in the waxing industry, some advice for anyone looking to do manzilians and clients not waiting the 48 hours... iykyk.
Earn more and get your time back with GlossGenius. Use code TWIST at glossgenius.com/beautywithatwist for 50% off your first two months of a premium plan.
Time Stamps:
00:00 Introducing todays guest 🪄
03:00 How I make successful content
14:00 Manzilians 🏀
24:00 Rome wasn't built in a day
32:00 Free vs monetizing education
45:00 Preparing 1st time clients for their appointment
49:00 Showing up online can look many different ways
-
58 min
Clearing ACNE with Microneedling
Show notes
Season 7 Episode 1 - Season 7 is finally here and we're opening up with the amazing Natalie Anchondo! She talks to us about balancing motherhood and business ownership, opening a new salon and the benefits of micro needling.
Earn more and get your time back with GlossGenius. Use code TWIST at glossgenius.com/beautywithatwist for 50% off your first two months of a premium plan.
Time Stamps:
00:00 Introducing the Skin Pen Queen
03:00 How she came to specialize in micro needling
07:00 How specializing changed her business
15:00 Managing social media with some help
21:00 What to know before starting advanced acne treatments
27:00 Balancing motherhood and work
30:30 Supporting other estheticians to create community
33:00 Beef tallow and salmon sperm
39:00 Doing too much in the treatment room
47:00 I don't accept tips
51:00 Feeling grateful for my business and team
-
53 min
Building Brow Down, Working with Billionaires & My Borboleta Pro Brow Tint Collaboration
Show notes
Season 6 Episode 8 - Rene is hear to talk to us about building a brand after building a clientele, how he became an educator, his new headquarters in LA, and why some artists struggle to flourish in the beauty industry.
Time Stamps:
00:00 Introduction
05:00 Getting into educating
10:00 Overcoming my biggest mistake as a brand
15:00 Specializing in brows and facials
20:00 Why some artists struggle
26:00 The type of content that converts followers into clients
31:00 Working with billionaires vs celebrities
38:00 Weird client stories
41:00 Pet peeves as a brow artist
45:00 There's a need for better consumer products but I'm sticking to pro users
47:00 My new collab line
-
1 hr 4 min
Korean Lash Lifts Taking Over, How Lashing Has Changed & What I'd Do If I Had To START OVER
Show notes
Season 6 Episode 7 - Cathy talks to us about her store in Rancho being robbed, what she would do if she had to start her business from zero in 2026, what to look for when deciding on a training to take, and why learning online may not be enough.
Thanks for listening ✨
Time Stamps:
00:00 Introducing our special guest
05:00 Finding my passion for lashing and wanting to make all my friends pretty
10:00 The beauty of having a store for beauty professionals and opening more locations
15:00 A one day training is just the basics you need to take MORE trainings to succeed
20:00 Learning online (reels/tiktoks) isn't enough
29:00 Logos & branding is key
37:00 Don't let a bad set of lashes deter you from continuing to get better at your skills
41:00 Lashing is going mobile
44:00 The lash industry sin't dead it's pivoting
49:00 Lash artists need to stop doing this
52:00 IF you're struggling, DON'T make that public
54:45 Who robbed me and how
-
1 hr 3 min
Celebrity Nail Artist Struggles, Working On Bad Bunny Super Bowl Show & Nail Techs Being Undervalued
Show notes
Season 6 Episode 6 - We had the pleasure of having @masterweenay on to tell us about her life as a celerity nail artist and everything that comes with that. And for the first time she talks about what happened to the Super Bowl nails she worked on! So tune in for the tea and teachings 🤍
Leave a review if you like what you heard on this episode for more! It really helps me continue doing what I'm doing 🤞🏼
Thanks for watching and listening 🎧
Time Stamps:
00:00 Introduction
00:45 One hard truth nail techs don’t want to hear
08:10 What separates a booked out nail tech to a struggling one
17:00 Working with celebrities had me working overtime
25:00 The Bad Bunny Super Bowl Performance and her involvement
47:00 How much can a nail tech make realistically
-
1 hr 7 min
How I Went From Hair Stylist to Content Creator, Being a Brand & Standing Behind What You Endorse
Show notes
Season 6 Episode 5 - On this episode we have Zach Mesquit on to tell us how he went from a hair stylist to a content creator and brand. Speaking of brand, he also built his own hair extensions business that ships worldwide. Tune in to find out why he decided to take the leap and become a supplier to both other hair stylists and consumers. Finally, we discuss the fakeness behind endorsing products ONLY because they're paying you to endorse it. Tune in for this and so much MORE!
Thank you for watching & listening 🫶🏼
-
34 min
Esthetician to the Stars (Sabrina Carpenter, Demi Lovato, Keke Palmer)
Show notes
Season 6 Episode 4 - An inspiration to all estheticians, Renee Rouleau is here to tell us about her product company, her NO diva rule and being celebrity clients like Sabrina Carpenter + the biggest lessons she's learned as a practicing esthetician and founder of many businesses.
Thank you for watching and listening 🤍
And a special thanks to Renee for coming on and sharing her wisdom!
Time Stamps:
00:00 Introducing our special guest
02:00 Renee's grandmother inspired her to join the beauty industry
05:00 Relocating HQ to Austin
08:00 Every clogged pore is a future breakout
10:30 Biggest lessons I've learned as an esthetician & founder
14:00 Building something with my street smarts
19:00 listen to your skin
21:00 Being a leader through difficult times
25:00 Untrustworthy companies
27:00 Future of skincare
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1 hr 7 min
Coming Into Money at 18 and BLOWING it All + How I Got My GlossGenius Deal & Dealing w/ Hate Online
Show notes
Season 6 Episode 3 - I had the pleasure of having on Bree to talk to about dealing with online hate/ controversy, the unfortunate passing of her mother at a young age, how she came up with her first product the Wax Pad, and how other waxers and estheticians can get a deal with GlossGenius and other brands.
Thanks again Bree for coming on and being so vulnerable about your story!
And thank YOU for listening and watching to our latest episode.
Time Stamps:
00:00 The wax pad OG Bree is here
05:00 Getting my license 15 years ago and the mistakes that I made
10:00 How I came up with the idea of my FIRST product
17:00 Why I decided to start teaching
22:00 Dealing with burnout
27:00 The importance of social media marketing
32:00 How to get a Glossgenius deal
35:00 Losing ALL the money I had when came into money at 18
45:00 Giving my children a wonderful childhood
49:00 Trends I want to see end
54:00 I'm actually an introvert
57:00 Dealing with online hate or controversy
-
1 hr 2 min
From 5 Clients to OVER 100 People a Month (One Instagram Reel CHANGED Everything)
Show notes
Season 6 Episode 2 - On this episode our special guest Marilynn tells us what it was like putting on her Yacht & Christmas events, how social media changed her business overnight and what it's like being a Mom in the beauty industry!
Can't wait for you to watch & listen ✨
Time Stamps:
00:00 Introducing Marilynn and a bit of her background
05:00 Quitting my full time job aka stability to go to school and be an esthetician
10:00 Make content out of everything
15:00 How much I had saved to be able to quit and start my new business solo
20:00 Choosing the right wax and sticking to it
25:00 How social media changed my clientele
30:00 Selling ONE ticket to my Yacht event on Day 1 and then selling out in 5 days
37:00 Other events I'm hoping to have this year
40:00 What success looks like for us
43:00 Being a mom in the beauty industry
48:00 How I get more Google reviews
53:00 Just be the REAL you
-
1 hr 4 min
The Beauty Industry Isn't Dying, You're Just a Mediocre Business.
Show notes
Season 6 Episode 1 - Lady Peng is BACK to talk about marketing your business, the importance of SEO and never putting her product lines in stores. Believe me when I tell you that's just the TIP of the iceberg. Thanks again Lady Peng for coming on for round 2 🎉
Thanks for watching 🤍
Time Stamps:
00:00 Welcome back Lady Peng aka Jane
01:30 The Beauty Industry is PURGING
03:40 High intent clients are priority #1
06:00 SEO SEO SEO
12:00 I wanted a crazy profitable wax
16:30 The lash tech clip revisited
23:00 Supplementing a waxers income
33:00 Changing the game
35:00 Product line development
43:00 Manzilians
47:00 Steal your boss’ clients
51:00 Be honest with yourself
-
1 hr 2 min
The Problems with Eyebrow Threading & At Home Eyebrow Shaving + How Do Brow Artists ACTUALLY Make 6 Figures
Show notes
Season 5 Episode 8 - From working at salons to doing it on the side while she worked other jobs and her business beginning to thrive over the last few years; this is a must listen for anyone in the beauty industry needing a little inspiration!
Time Stamps:
00:00 introducing our special guest
01:20 how she came to find her niche in brows
06:50 getting a job as an esthetician at a hair salon
12:00 struggling going working at a salon/solo
18:00 posting a video here and there isn’t enough to be booked
25:00 don’t rush the brow service, it’s an art
32:00 at some point you have to delegate
37:00 don’t tip me
40:00 things clients do that drive us crazy
47:00 brow trends
-
1 hr 2 min
Build Your Clientele by ALWAYS being Available, Pricing Your Lash Sets by the Hour & Bad Lash Trends
Show notes
Season 5 Ep 7 - Wednesday tells us about having to work late nights, the effects lashing has on your body and why lash techs aren't making enough money. Tune in to find out this and more 🤍
Time Stamps:
00:00 Introducing our special guest Wednesday ✨
05:00 finding something I loved to do
09:00 going off on my own and working late
16:00 Renters vs Employees
25:00 Branding
31:00 Pricing and the toll on your body as a lash artist
37:00 lash trends
45:00 put yourself out there and network
-
1 hr 1 min
What I Learned Being a Waxer for 25 Years
Show notes
Season 5 Episode 6 - She went solo after 18 years of working for someone else! She talks to us about her esthetician friends gatekeeping, instagram numbers being deceiving and narrowing down your niche to be successful.
Where to find her:
IG @libbeylazarus
Website: https://www.secretsofestheticians.com/
FB Group:
https://m.facebook.com/groups/677007063190425/?ref=share&mibextid=wwXIfr
Time Stamps:
00:00 Going solo after working for someone else for 18 years
06:00 Seeing everyone with 16 clients a day & not knowing what you’re doing wrong
11:00 How to get quicker at waxing
14:00 Tired of my friends gatekeeping
17:00 New estheticians forced into going solo
20:00 Instagram numbers are deceiving
29:00 Teaching at shows
33:00 getting paid to mention wax brands
38:00 dealing with you peers calling you out
44:00 Niche down
50:00 specials are goof for business
54:00 build everything you can so someone else can work for you
-
1 hr 2 min
Switching to Soft Wax DOUBLED MY PROFITS in One Month
Show notes
Season 5 Episode 5 - Jani is visiting us all the way from Oahu! We talk Soft Vs Hard Wax, dealing with your personal life and running a business and comparing yourself to others in your industry.
Thanks for watching 🤍
Time Stamps:
00:00 Our guest flew in from Hawaii
04:00 Choosing waxing as my specialization
09:00 What’s next?
12:00 Taking 25 clients a day is too much
15:00 Soft Wax VS Hard Wax
25:00 Telling clients about my personal life
38:00 Don’t compare my Year 5 to Your Year 1
47:00 Paying for convenience
52:00 Advice for new beauty professionals
-
1 hr 5 min
I Pay My Clients $50 Per Referral (And I Should Be Paying Them More)
Show notes
Season 5 Episode 4 - Our special guest Mila talks to us about what it was like working at a chain beauty salon, giving her clients $50 for referral's and making it in the beauty industry without a mentor.
Thanks for watching 🤍
Time Stamps:
00:00 Introducing today’s special guest 🤍
01:30 I always wanted to be in the beauty industry I just didn’t know what
07:00 Working weddings
10:30 Waxing was never in the cards for me
13:00 Working at a chain beauty salon wasn’t it
17:00 Blessing in disguise
21:00 Mentors
29:30 Referrals
38:00 Hydrofacials
42:50 How much is a facial?
46:00 that’s illegal
57:00 Caring for clients
-
1 hr 7 min
I Just Had My Worst Financial Year as a Business Owner
Show notes
SEASON 5 EPISODE 3 - We have the honor of having on the BrowGuru on today's special episode 🎉 She talks to us about opening multiple storefronts, a beauty school and being humbled last year where she had her worst financial year as a business owner.
Tune in for the twist 🫰🏼
TIME STAMPS:
00:00 Introducing the Browguru (15 Year Experience)
06:00 Moving from a barber shop to a more professional Salon, then my OWN first storefront
19:00 Hourly VS Rent
24:00 The recession
36:00 The current state of the Brow game
41:30 What makes a good brow artist
50:00 Don’t be discouraged, there are dips & waves
53:00 Charging your worth
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