Podcast
Build Your Tribe | Grow Your Business with Social Media
Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe!
For ad inquiries, please reach out to: Network+BYT@yapmedia.com
- Marketing chart
- #40
- Episodes
- 927
- Releases
- Twice a week
- Typical length
- 26 min
- On air since
- 2014
- Latest episode
- 1 day ago
Episodes
927 episodes, newest first
-
25 min
What Is Manychat? How DM Automation Boosts Instagram 10X - 929
Episode 929
Show notes
In today's episode, Brock Johnson gives a beginner-friendly breakdown of DM automation and ManyChat, the tool behind all those "comment the word..." posts on Instagram. He explains why telling viewers to click the link in your bio can quietly hurt engagement and reach on both posts and Stories, and how letting interested viewers comment or reply for a link turns that around. He also covers how DM automation benefits your audience and gives you better data to follow up with potential customers personally, and he addresses whether it is safe and approved by Instagram.
Brock also clears up common misconceptions about DM automation, including whether it is hard to set up, spammy, only for big accounts, or expensive. He then walks through a live screen tutorial of building a first comment-to-DM automation in ManyChat, from choosing a trigger and keywords to setting up the opening message and the link delivery. This episode is for small business owners, creators, coaches, and anyone with a product, service, podcast, or link to share who feels intimidated by the technical side of Instagram automation.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🚨Related Links:
•
Get 1 Month of Manychat Pro for FREE 👉https://manychat.com/meet-brockjohnson + Use Code BROCK
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
🤓 Related Episodes:
Not Getting Views On Reels? Do This NOW To Fix Your Instagram
•
Watch: https://youtu.be/BsVFpdNCZhA?si=wFW0ogBNUVj6LhZ6
•
I Got 1 Million Followers on Instagram - Here's How
•
Watch: https://youtu.be/v8Hf-MudckE?si=NpLHx7daLLpXX6-w
•
How To Use Manychat Instagram Automation: Send DMs & Boost Engagement
•
Watch: https://youtu.be/YnepkAEC12I?si=vSyyTptl0MGBa3sw
•
Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
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30 min
Not Getting Views On Reels? Do This NOW To Fix Your Instagram - 928
Episode 928
Show notes
In today’s episode, Brock Johnson walks through what to do right now if your Reels aren’t getting views. It starts with creating the post: go to your top five favorite accounts (they don’t have to be in your niche), use a tool like Poppy AI to pull their most viral Reels, look for common threads in format, topic, and hook, and recreate your own version.
Then Brock gives you the full routine for posting day. Delete all your Stories, then spend 10 minutes commenting on other people’s posts and replying to Stories, focusing on people who follow you and engage regularly and people in your niche. When you post, He goes through the settings to check: location, music, translate, also share on, wifi, closed captions, and the caption. After that, add a pinned comment, respond to all comments, like comments on your previous post, and cross promote. Finally, he covers responding to all unanswered DMs and then comments, priming your Story, and sharing the post to your Story with complementary text.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🚨Related Links:
Get Your FREE Checklist 👉https://instaclubhub.com/maximum-engagement-checklist/
💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
🤓Related Episodes:
How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm
•
Watch: https://youtu.be/3_rL_E88x-k?si=-6K4whHL9hD-De-I
•
NEW Instagram Algorithm: How To Go Viral And Get Followers
•
Watch: https://youtu.be/dzYQ2bTku2U?si=RkFgaU_wP75A13Dy
•
How To Use Manychat Instagram Automation: Send DMs & Boost Engagement
•
Watch: https://youtu.be/YnepkAEC12I?si=vSyyTptl0MGBa3sw
•
Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
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23 min
I Made 3,238 Reels To Learn This About Instagram... - 927
Episode 927
Show notes
In today’s episode, Brock Johnson shares what he learned from making 3,238 Reels: educational content is dead, and entertainment needs to be the focus. That doesn’t mean dancing, aesthetics, flexing, trends, or silly stunts. It means retention is king. He starts with skip rate, the first step in retention. When people swipe away immediately, the first-frame visual was usually off-putting, uninteresting, or read as a scam, which mostly happens on normal Reels rather than trial Reels. He goes through the first-frame checklist: does the visual relate to the topic, is it plain and obvious, did you follow the rule of 3, is it HD, is it bright but not too bright, and is there an unexpected element.
From there, Brock breaks down the other places retention falls apart: a bad hook or uninteresting topic, a video that feels redundant or gives people the “I got it” effect, and a good video with a bad ending, usually an outro, a CTA, or a recap. He covers how to open loops, how to add secondary hooks right where people drop, and other ways to keep people watching longer, plus the questions he asks when he sees a drop-off. The goal is a 50% retention rate or higher. Hit that, and the video naturally earns a high engagement rate and lands above average or even great.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
🤓 Related Episodes:
Head of INSTAGRAM reveals secrets to GROWING in 2026
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Head of @InstagramForBusiness Unlocks Secret to Growing in 2026
•
Watch: https://youtu.be/eg_Ay332RMQ?si=OjbixD-cn0FHi0Pr
•
I Studied 1,300 Hooks, Here’s What Actually Works
•
Watch: https://youtu.be/QTgabAQ9kCU?si=eqn3n_dHPMtiw8cq
•
Complete Guide To Shareworthy Content
•
Watch: https://youtu.be/pWNDkFuV0RY?si=p5v7tDYKoAKwx8jX
•
Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
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44 min
Stop Being A Creator And Start Being A Founder - 926
Episode 926
Show notes
In today’s episode, Brock Johnson sits down with Steve from CrossThread Garage to talk about what it takes to stop being a creator and start being a founder. They get into how he made that transition, what changed in how he thinks about his work, and why building something you own is a different game than making content for an audience.
Steve also walks Brock through his process of building an app for brand partnerships, from the problem he wanted to solve to how he approached building it. If you’re a creator trying to turn your audience into a real business, this conversation covers the mindset shift and the practical steps behind it.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
🔥 Learn More About Steve!
STAKD -https://stakdapp.com Use Code BROCK50
YouTube
•
@XTHREADGARAGE -https://www.youtube.com/@Xthreadgarage/videos
•
@TheCrossthreadWay -https://www.youtube.com/@TheCrossthreadWay/videos
Instagram
•
@XTHREADGARAGE -https://www.instagram.com/xthreadgarage/?hl=en
•
@TheCrossthreadWay -https://www.instagram.com/thecrossthreadway/
🤓 Related Episodes:
Personal Branding On Instagram For Beginners
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Watch: https://youtu.be/foOBvu9F4gw?si=Ug7af0mmSYpP3D-A
•
Do You Really Need a Niche in 2026? My Answer Will Surprise You
•
Watch: https://youtu.be/xN7eHN7kv4c?si=CCJX7QtS9nb1F8qc
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I Got 1 Million Followers on Instagram - Here's How
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Watch: https://youtu.be/v8Hf-MudckE?si=dbyMvpdLbA75o_cZ
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Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
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24 min
I Got 1 Million Followers on Instagram - Here's How - 925
Episode 925
Show notes
In today’s episode, Brock Johnson is breaking down the plan he used to reach 1 million followers on Instagram. It starts with posting three kinds of content: shareworthy posts built with my SHARE checklist (Simple, strong Hook, Authentic, Relatable, Entertaining), posts with DM automation, and more carousels, since they beat Reels on engagement and far fewer people post them. Every week, the DM automation posts promote four things: my personal email list (the R.E.P.O.R.T.), the business email list through a freebie, the $7 two-week trial, and the podcast and YouTube channel.
Brock also covers the volume and systems behind it: five trial Reels a day scheduled in Metricool, expecting most to flop and swinging anyway, plus five feed posts a day. In 2025 he went from about 2.5 to 4 posts a day and grew from roughly 20K to 65K followers per half-year. To keep that pace without burning out, Brock built systems in Dropbox and Google Drive, upcycle every evergreen post at least three times 90+ days apart, and batch and schedule months ahead, with seasonal posts up to a year out. He closes with one collab post a week, where he offered to do most of the work like Marketing Harry does, and the symbiotic relationship between YouTube, the podcast, and Instagram, where each one feeds followers to the other.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
🚨 Related Links:
•
Get 1 Month of Manychat Pro for FREE 👉https://manychat.com/meet-brockjohnson
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•
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1 Million Followers in 2026 - My *EXACT* Instagram Strategy
•
Watch: https://youtu.be/twZUZCoazjw?si=DRmJpweY0c5lOB6C
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8 VIRAL Instagram Carousel Ideas to Boost Views and Followers
•
Watch: https://youtu.be/mV2nSkB-9-g?si=l40NAImOR0nhLgdb
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This NEW Trial Reels Hack Will Make You Go Viral on Instagram
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Watch: https://youtu.be/P4J1Zs8Jscc?si=0-PFIntJFAxKXkNU
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Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
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17 min
This NEW Trial Reels Hack Will Make You Go Viral on Instagram - 924
Episode 924
Show notes
In today's episode, Brock Johnson is breaking down a new Trial Reels hack I'm calling the Triple Double Method that's helping accounts go viral repeatedly off a single piece of content. The idea starts simple: post a Trial Reel, then post the normal Reel version, then post a mirrored Trial Reel with a few key changes, zooming in the video, speeding it up, re-editing the hook, changing the on-screen text, and adding a non-Instagram filter or color change. From there, you repost that same content again at the 90-day mark and again at 180 days, turning one video into five separate uploads.
Brock also covers the second version of the method, where instead of one video, you create three different hook variations shot on two cameras, giving you six total videos, and when you mirror each one using the same edit changes, that turns into twelve Trial Reels from a single piece of original content. This is a way to squeeze significantly more testing and reach out of the content you're already creating without having to constantly produce something new.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
🤓 Related Episodes:
He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week
•
Watch: https://youtu.be/3s37XPpkuZk?si=ImRSAJFgKsXfvv60
•
7 New Trial Reel Ideas To Go Viral on Instagram
•
Watch:https://youtu.be/q5QnMXkTahk?si=rlSxut5QFgfTl-sd
•
Complete Guide To Growing On Instagram With Trial Reels
•
Watch: https://youtu.be/GPfBBoroS-E?si=fbvlQiHc8UclgMWk
•
Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
-
19 min
NEW Instagram Algorithm: How To Go Viral And Get Followers - 923
Episode 923
Show notes
In today's episode, Brock Johnson breaks down what's changed with the Instagram algorithm right now and how it's heavily weighting retention. He walks through the three-part funnel: skip rate is the bouncer that decides whether you get into the club at all, retention is what separates average content from great content, and share rate is what gets you into the VIP section. Understanding where you're losing people in that funnel tells you exactly what to fix.
Brock also covers Instagram's crackdown on AI content and how the pendulum has swung both on the platform side and on the audience side, why flashing text on screen is getting penalized, and why using outside editing apps isn't. He gets into the crackdown on duplicate trial Reels, why carousels are performing exceptionally well right now, and one specific data point: carousels are getting 89% better performance, or roughly 1.9x the views, compared to other formats.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 Related Link:
Metricool - Use Code BROCK
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
🤓 Related Episodes:
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•
Watch: https://youtu.be/3s37XPpkuZk?si=ImRSAJFgKsXfvv60
•
I Studied 1,300 Hooks, Here’s What Actually Works
•
Watch: https://youtu.be/QTgabAQ9kCU?si=WrTx07G48lkQgt1o
•
Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm
•
Watch: https://youtu.be/pWNDkFuV0RY?si=g9JSv1-4OsDwBBTM
•
13 NEW Instagram Posts That Go VIRAL Every Time
•
Watch: https://youtu.be/ouJ2bADHSug?si=qEx5ddB_kGD4yP9U
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Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
-
47 min
He Goes Viral EVERY Time... 50M Views From Only 3 Reels Per Week - 9
Episode 922
Show notes
In today's episode, Brock Johnson sits down with Jamie Brindle to talk about how he completely flipped his content strategy, going from posting 12 Reels a day down to just 3 Reels a week, and still pulling in 50 million views. They get into why he made the switch, what convinced him that quality and testing would outperform sheer volume, and how his production process changed once he stopped grinding out daily content.
Jamie breaks down how trial Reels have become the backbone of his strategy, letting him test for retention and shares before a post ever goes wide, so that when something does hit, it hits big. They talk through what he's optimizing for at each stage of the testing process, how he decides what's worth doubling down on, and why this lower-volume, higher-precision approach is working better for him than posting around the clock ever did.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 Related Links:
•
Check out @thejamiebrindle on Instagram 👉https://www.instagram.com/thejamiebrindle/
•
Sign Up for Jamie’s newsletter 👉 https://jamiebrindle.io/newsletter/
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
🤓 Related Episodes:
He Beat The Instagram Algorithm | 39K Followers in 90 days
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Watch: https://youtu.be/4GMo8FNPpZ0?si=5ACaZcKRDtrJPzg8
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13 NEW Instagram Posts That Go VIRAL Every Time
•
Watch: https://youtu.be/ouJ2bADHSug?si=qEx5ddB_kGD4yP9U
•
7 New Trial Reel Ideas To Go Viral on Instagram
•
Watch: https://youtu.be/q5QnMXkTahk?si=-LQCC57FghJJae3v
•
Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
-
40 min
Ranking EVERY Instagram Growth Strategy -921
Episode 921
Show notes
In today's episode, Brock Johnson is ranking every Instagram growth strategy he could think of, 50 in total, from the tactics that actually move the needle to the ones that waste your time or put your account at risk. He goes through content approaches like trial Reels, trending audio, carousels, series content, repurposing long-form, B-roll, talking-head value Reels, yapping, and post & ghost, along with format-adjacent plays like green screen content, memes, niche theme pages, and hot takes.
Brock also ranks the operational and growth-hacking side of the game: keyword SEO in captions, bio, and alt text, posting frequency, best-time-to-post myths, engagement pods, mass liking, seeding comments, DM automation, hook optimization, collabs, lives, giveaways, cross-promotion, and the riskier stuff like buying followers, buying engagement, boosting posts, and buying aged accounts. By the end, you'll know exactly where each strategy falls, from must-do to don't-even-bother.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
🔥 Get 1 Month of Manychat Pro for FREE 👉 https://manychat.com/meet-brockjohnson + Use Code BROCK
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How To Use Manychat Instagram Automation: Send DMs & Boost Engagement
•
Watch: https://youtu.be/YnepkAEC12I?si=T7O6RnSHWUOHZhA-
•
This One EASY Trick Went Viral and Blew Up Her Business Overnight
•
Watch: https://youtu.be/J3GUehUyS14?si=G3F3qCGTUAhxSWAA
•
Head of INSTAGRAM reveals secrets to GROWING in 2026
•
Watch: https://youtu.be/b_MGyd8TKdQ?si=EsYCAwAE0fUol5rZ
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Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
-
48 min
He spent $500K On His Personal Brand... So You Don't Have To - 920
Episode 920
Show notes
In today's episode, Brock Johnson sits down with Chandler Bolt to talk about the moment he decided to spend $500K rebuilding his personal brand after scaling his company to $75M without one. They get into what actually triggered that decision, the shift from a top-down to a bottom-up approach, and exactly where the money went, production, ad spend, ghostwriters, coaching, and team. Brock asks him how he thinks about ROI on something as hard to measure as a personal brand investment when the business was already thriving without it.
Chandler also breaks down some of the unconventional tactics he's used, including a bounty system paying people to help him land guest spots on podcasts, along with other off-the-wall growth ideas. They dig into his philosophy that a personal brand should be an asset rather than a limitation, why he believes "faceless" stopped working in the age of AI, and whether that's a real shift or a story he needed to justify the spend. Brock closes by asking what the 20% of his playbook would look like for someone working with a $5K budget instead of $500K, and how short-form video fits alongside books as his original leverage tool.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥Learn More ABout Chandler:
•
Website 👉http://selfpublishing.com
•
Instagram @Chandler.Bolt 👉https://www.instagram.com/chandler.bolt?stkn=amNoMzd0dHYweHQw
•
YouTube 👉https://www.youtube.com/@ChandlerBoltOfficial/videos
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
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•
Watch:https://youtu.be/QTgabAQ9kCU?si=W3wN4LRXhk_x6ExA
•
How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm
•
Watch: https://youtu.be/3_rL_E88x-k?si=ornh1_esRQxVQwVe
•
Personal Branding On Instagram For Beginners
•
Watch: https://youtu.be/foOBvu9F4gw?si=jRjRTSlFcYnvljvo
•
Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
-
23 min
13 NEW Instagram Posts That Go VIRAL Every Time - 919
Episode 919
Show notes
In today's episode, Brock Johnson is sharing 13 post formats that go viral every time he uses them, along with real examples from my own Instagram so you can see exactly how each one plays out. He starts with what he calls Gold Star Behavior, then moves through formats like Customer Callout, To the Music, Hills to Die On, and Low Flying Plane. Each one taps into a different angle, whether it's calling out real customer moments, syncing content to trending audio, or planting a flag on something you believe strongly.
Brock also breaks down formats built around quick engagement and personality, including the 1 Minute Random Topic, Reasons to Follow/Unfollow Me, Overrated/Underrated, No/Try, Don't/Do, Bad Better Best, Won't Judge, and How to Kidnap Me. Each format comes with linked examples straight from my own posts so you can study exactly how they're structured and start applying them to your own content.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
🤓 Related Episodes:
7 Steps to Make Money with a Small Instagram
•
Watch: https://youtu.be/UpSlFTVdiP8?si=0B71CuiAl-UH0ajd
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7 New Trial Reel Ideas To Go Viral on Instagram
•
Watch: https://youtu.be/q5QnMXkTahk?si=h-0iED2YfHKZ6Y3y
•
8 VIRAL Instagram Carousel Ideas to Boost Views and Followers
•
Watch: https://youtu.be/mV2nSkB-9-g?si=lIQrPzkeaJCC0zbI
•
Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
-
25 min
I Post 163 Times Per Week...With No Help - 918
Episode 918
Show notes
In today's episode, Brock Johnson breaks down how I post 163 times per week across nine platforms without a full production team behind me. TMYP, TMYG. He shares the real context first: a business team, one content hire brought on in the last month, no designer used in nearly three years, and no kids. Instagram alone accounts for about 75 pieces of content per week, and he hasn’t missed a day of posting since March 28th, 2021, a streak that hits 2,000 days on September 18th, 2026. That consistency is generating roughly 20 million views per month.
Brock walks through the five systems that make this possible: an organization system built on automatically sorted cloud storage and Google Sheets tracking, a planning system for gathering and acting on inspiration, a creation system that keeps filming separate from editing and planning, a scheduling system where every post gets scheduled five separate times across different windows, and a tracking system that closes the loop. Before any of that, he shares the one prerequisite: if you don't already have at least a daily post scheduled for the next 14 days, stop posting and start creating.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
Metricool 👉 https://metricool.com/
🤓 Related Episodes:
The Lazy Way to Grow on Instagram with Claude
•
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How To Use Claude To Grow Your Instagram On Autopilot
•
Watch: https://youtu.be/KJWaxYpcXoo?si=lEvUNTKmXwqvxhht
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12 NEW Ways To Use Claude On Your Instagram In 2026
•
Watch: https://youtu.be/BEDQ84s3_u4?si=QGwjqTDkeeeTeQm_
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Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
-
47 min
Pat Flynn Walked Away From His 8-figure Brand - On Purpose - 917
Episode 917
Show notes
In today's episode, Brock Johnson sat down with Pat Flynn to talk through his decision to step back from Smart Passive Income, the eight-figure brand he spent over a decade building. They get into what actually triggered the choice, how he thought about identity when the business carried his name, and what the mechanics of handing off a company that size look like in practice. Brock and Pat also cover what he's building now, why he moved toward smaller and more focused projects, and how his thinking on audience, income streams, and creative energy has changed. If you've ever wondered what happens after you build the thing you set out to build, this conversation gets into it.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🚨 Learn More About Pat
Smart Passive Income 👉 https://www.smartpassiveincome.com/
Deep pocket Monster 👉 https://www.youtube.com/@deeppocketmonster/videos
Card Party Live 👉 https://www.card.party/
🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram
@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
🤓 Related Episodes:
The Lazy Way to Grow on Instagram with Claude
•
Watch: https://youtu.be/cDs502L2eig?si=f-0kYQJkSbxNdfa2
•
The Biggest Dangers of Using AI For Your Personal Brand
•
Watch: https://youtu.be/F09L-gyQAjA?si=wWL1LN-TP01kFoN-
•
How to Build a Stronger Personal Brand with AI Image Editing (2026)
•
Watch: https://youtu.be/5SV6dsD4GhQ?si=XdwMfGYwQ43dp6qB
Connect with Brock on your fav social platform:
•
Instagram: @Brock11Johnson
•
TikTock: @brock11johnnson
-
37 min
How To Beat The NEW Instagram Reels Jail (yes there's a new one) - 916
Episode 916
Show notes
In today's episode, Brock Johnson breaks down how to beat the new Instagram Reels Jail and why skip rate is the baseline metric you need to understand first. He covers why likes aren't something to obsess over, since they mostly come from followers, most accounts have a relatively low follower count, and every non-follower viewing your content is technically a stranger, plus higher views usually bring more likes anyway. The real focus is shares, which represent views from non-followers and show up as sends per reach. He gives the basic tip of directly asking for the share, but pairing that ask with a clear reason why or a specific person to send it to.
Brock also walks through the SHARE method, simple, hook, authentic, relatable, entertaining, as a framework for building shareable content, and the TRIBE framework for what actually makes something shareworthy: timely content tied to breaking news or trends, relatable content that makes people feel seen, inspiring content that motivates, beckoning content that calls on the community to act, and edgy content built around hot takes or unpopular opinions.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
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Instagram: @Brock11Johnson
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TikTock: @brock11johnnson
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24 min
What Getting 2 Billion Views On Instagram Taught Me About Human Psychology - 915
Episode 915
Show notes
In today's episode, Brock Johnson is sharing what getting 2 billion views on Instagram has taught him about human psychology, starting with the core insight behind it all: people share to say something about themselves, not about you. Shares are the number one metric because content only spreads when it becomes a tool for someone else's identity, and the most-shared posts aren't the best-made, they're the most identity-affirming. He breaks down principles like why no one is paying attention to your mistakes, why posting more and saying things again matters more than perfecting a single post, why simplicity wins, and why audiences can smell inauthenticity immediately.
Brock also gets into the say-do-need gap, the difference between what people say they want, what they actually want, and what they need, and how understanding that gap shapes what you post, what you sell, and what you actually deliver. He covers negativity bias and why content framed around a mistake or a myth outperforms neutral or purely positive versions of the same idea, plus the mindset side: discipline over motivation, systems over bold moves, and the delusional optimism required to keep believing everything is figure-out-able.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram
@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
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Connect with Brock on your fav social platform:
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TikTock: @brock11johnnson
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20 min
9 Instagram Post Ideas To Get 597K Views On Reels - 914
Episode 914
Show notes
In today's episode, Brock Johnson is breaking down 9 Instagram post ideas that generated 597K views on Reels, giving you a practical framework you can apply to your own content calendar. He covers gamification tactics like most-liked comment contests and scavenger hunts, identity callout hooks ("keep watching if...", generational comparisons), and challenge-based content like the 1-mile-per-follower format and 20-minute daily workouts. He also walks through immediate action prompts, transformation reveals (before/after, Day 1 vs. Day 100, time-lapse builds), and teaching formats using whiteboards, projectors, and slideshows.
Brock rounds out the list with lighter formats: the "who I do it for" joke angle, caveman talk delivery, and the bad/better/best structure for showing progression. Each of these ideas is built around a proven engagement mechanic, and he explains why they work from a psychology standpoint so you can adapt the format rather than just copy the trend.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🚨 Help Brock reach 1,000,000 followers! Follow@Brock11Johnson
🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram
@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
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34 min
The Lazy Way to Grow on Instagram with Claude - 913
Episode 913
Show notes
In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera — that's taste, and taste isn't automatable. Brock only uses AI when two things are true at the same time: He can verify the output is accurate, and people actually want the AI version of that specific task. Writing code passes that test. Writing hooks doesn't.
What Claude does own is everything mechanical and repetitive that never needed a human in the first place — this is what he means by "lazy," and it has nothing to do with motivation. Brock walks through the full backend stack: Claude organizing shot lists by location and complexity, Claude Cowork driving Remotion to cut and caption footage he has already scripted and recorded, automatic file organization straight off the SD card, scheduling and format-spacing through Metricool, a repost engine that resurfaces top performers every 60–90 days, DM and comment triage sorted by urgency (not answered), true sales attribution instead of vanity metrics, and a live follower/metrics wall. None of it creates anything — it just clears the mechanical work off his plate so the only thing he's spending time on is the part only Brock can do.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🚨 Get All 9 Prompts, written out (FREE): http://stan.store/Brock11Johnson/p/claude-prompts-free
🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram
@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
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Instagram: @Brock11Johnson
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TikTock: @brock11johnnson
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30 min
8 Mistakes Destroying Your Instagram (without you even realizing it) - 912
Episode 912
Show notes
In today's episode, Brock Johnson breaks down eight mistakes that are quietly hurting your Instagram growth, even if you don't realize it's happening. He covers why deleting underperforming posts is a mistake, since bad posts can teach you just as much as your hits, and why chasing algorithm changes instead of studying your actual audience behavior keeps creators stuck. He also gets into inconsistency in posting and niche, the trap of mono-posting the same type, format, and style every time, and why hunting for hacks like hashtags and trending audio distracts from what actually moves the needle.
Brock closes out with two mistakes that trip up even experienced creators: never reusing your best-performing content or reworking your flops, and misunderstanding what actually makes Stories work. He breaks down the three things Stories are built around, watch rate, tap backs, and replies, and walk through exactly which habits, like sharing feed posts to Stories or skipping engagement stickers, are working against you without you knowing it.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram
@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
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31 min
25 Psychology Tricks for Viral Reels - 911
Episode 911
Show notes
In today's episode, Brock Johnson walks through 25 psychology tricks that make Reels go viral, organized by the exact job each one does in a video. He starts with hooks and openers — the curiosity gap, pattern interrupts, callout targeting, negativity bias, and open loops — and explains how each one stops the scroll in the first second. From there Brock moves into retention mechanics like the Zeigarnik effect, rapid cuts, visual countdowns, contrast framing, and micro-cliffhangers that keep people watching to the end. He breaks down the emotional triggers that make content land, including social proof, loss aversion, relatability shock, righteous anger, and aspiration mirroring.
Brock also covers the sharing psychology behind identity signaling, "send this to" prompts, in-group language, and measured controversy, then finish with engagement drivers like the deliberate error, binary questions, fill-in-the-blank prompts, reciprocity, and curiosity-based CTAs. For each trick he gives a concrete example across different niches so you can see how to apply it to your own content, whether you're in fitness, finance, cooking, or anything else. The goal is to give you a practical toolkit you can pull from every time you sit down to script a Reel.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram
@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en
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Try Metricool Pr For FREE Use Code BROCK 👉https://metricool.com/
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Metricool Study 👉https://metricool.com/instagram-research-study/
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
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Instagram: @Brock11Johnson
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TikTock: @brock11johnnson
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34 min
7 Steps to Make Money with a Small Instagram - 910
Episode 910
Show notes
In today's episode, Brock Johnson breaks down a 7-step system for making money with a small Instagram account, and it starts with picking the right topic. The goal is finding where your proficiency meets profitability — where a skill you already have overlaps with something people will actually pay for. He walks through how to build a list of every hobby, interest, passion, and skill you have, then validate demand using tools like YouTube, Google Trends, Udemy, Teachable, and Amazon, or simply by posting and listening to how people respond. Lived experience beats everything here, so I explain why the topics you've actually walked through carry the most weight.
From there, Brock covers the execution side: optimizing your profile, committing to a minimum of one Reel per day with 80% focused on your topic, and signing up for affiliate programs to start promoting. I get into why listening is the key to uncovering real needs, how building in public compounds trust, and why selling in the DMs converts far better than a bio link. He closes by explaining the follow-to-DM and ManyChat automation approach — a 4-step viewer-to-customer system that lets you have those DM conversations at scale.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram
@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en
💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!https://instaclubhub.com/newsletter/
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