Business Broker Growth Show

What happens to your pipeline when you get too busy closing deals to keep marketing? How do you build referral relationships that lead to business? And how do you decide which clients are the right fit?

In this episode of the Business Broker Growth Show, Jason Cutter sits down with Liz MacRae of Village Wellth to discuss how brokers can build a more consistent pipeline while supporting buyers and sellers through a changing marketplace.

Liz shares her perspective on buyer qualification, client fit, and the broker’s responsibility to create a competitive, well-vetted marketplace for sellers. They also discuss why business valuators and financial planners can be valuable referral partners, and how hosting workshops with other advisors can help strengthen those relationships.

The conversation tackles a familiar challenge: marketing slows down when deal activity picks up, leaving brokers scrambling for clients once those deals close. Jason and Liz discuss ways to keep marketing moving, nurture prospects who aren’t ready yet, and use support to stay consistent.

Whether you’re building your referral network or trying to break the feast-or-famine cycle, listen for practical ideas to keep today’s workload from becoming tomorrow’s empty pipeline.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What can you learn from 100 episodes of conversations with the business brokerage community? Which moments will make you want to hear more?

In this special milestone episode of the Business Broker Growth Show, host Jason Cutter shares selected highlights from Episodes 51–98. Continuing the compilation that began in Episode 99, Part 2 brings together short clips from past conversations, giving you a chance to revisit useful insights and catch something you may have missed.

As Jason explains, these segments were chosen for their value to listeners. With so many worthwhile conversations, there’s more to hear beyond this collection.

Whether you’ve been listening from the beginning or are joining us for the first time, thank you for being part of the show’s first 100 episodes.

Hear a clip that resonates? Listen to the full episode for the complete conversation. You can also catch Episode 99 for highlights from Episodes 1–50.

Subscribe to the Business Broker Growth Show for more conversations about growing your business brokerage.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What can you learn from the first 50 episodes of the Business Broker Growth Show?

In this special compilation, host Jason Cutter looks back at conversations from Episodes 1 through 50. We’ve brought together short clips from each episode, giving you a chance to revisit insights from guests across the business brokerage industry.

Whether you’ve been listening from the beginning or are joining us for the first time, this episode is a great way to catch up on conversations you may have missed.

Which clip stood out to you? Let us know in the comments!

Subscribe to the Business Broker Growth Show for more conversations about growing your business brokerage.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What does it take to build a successful business brokerage—and a business that supports the life you actually want to live?

In this Bonus Episode of the Business Broker Growth Show, host Jason Cutter continues his conversation with Scott Cronk, Owner of TYLAS Venture Group, exploring how business brokers can grow more strategically, improve operational efficiency, build stronger client relationships, and create a brokerage around their personal and professional goals.

With more than two decades of experience in business brokerage, Scott shares practical insights into serving overlooked clients, handling complex business sales, setting realistic seller expectations, and building a sustainable business without sacrificing family time or personal freedom.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What if chasing after “perfect” listings is making you overlook game-changing opportunities? Are you trusting the numbers—or letting fear, complexity, and expectations block your path to real deal flow and impact?

Growth isn’t just about more listings—it’s about deeper preparation, real trust, and actually building the relationships and expertise that create real, repeatable results. As this episode reveals, focusing on clarity, conversion, and honest guidance closes more deals than chasing activity or quick wins ever could.

This week, Jason sits down with Scott Cronk, owner of Tileless Venture Group. They dive deep into why most businesses don’t sell, the overlooked value of so-called “undesirable” deals, and how to turn complexity—like messy financials or tough landlord situations—into winning outcomes. Scott Cronk shares unfiltered lessons from two decades in M&A, including the “square peg in a round hole” strategy for deals other brokers avoid, the true importance of understanding (and fixing) the pipeline constraint, and why honest expectation-setting with sellers and buyers beats vague promises every time.

Share this episode with a broker ready to stop hoping for deals and start engineering real, lasting success—one trusted relationship at a time.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

Are you letting unrealistic valuations sabotage your reputation—and your results? What would change if you treated every client interaction as the gateway to an unexpected opportunity, not just another transaction?

The real growth for business brokers comes when we’re willing to face tough conversations head-on, maintaining honest communication and setting expectations—even when it means walking away from “impossible” listings. This mindset doesn’t just protect your win rate and commission; it builds trust, fuels referrals, and positions you as a true partner through each deal’s unpredictable twists.

In this after-show episode, Jason Cutter sits down with experienced business broker Hank Beresin for a candid discussion about “the deal that got away,” the pitfalls of caving to overinflated seller expectations, and why brokers must relentlessly nurture relationships and responsiveness to survive the next wave of industry disruption. Hank shares practical lessons on valuing integrity over a quick win, why every call or meeting holds hidden potential, and how celebrating client successes delivers rewards beyond the commission check.

Share this episode with another broker ready to shift from hoping for listings to engineering them.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

Are you letting unrealistic valuations sabotage your reputation—and your results? What would change if you treated every client interaction as the gateway to an unexpected opportunity, not just another transaction?

The real growth for business brokers comes when we’re willing to face tough conversations head-on, maintaining honest communication and setting expectations—even when it means walking away from “impossible” listings. This mindset doesn’t just protect your win rate and commission; it builds trust, fuels referrals, and positions you as a true partner through each deal’s unpredictable twists.

In this after-show episode, Jason Cutter sits down with experienced business broker Hank Beresin for a candid discussion about “the deal that got away,” the pitfalls of caving to overinflated seller expectations, and why brokers must relentlessly nurture relationships and responsiveness to survive the next wave of industry disruption. Hank shares practical lessons on valuing integrity over a quick win, why every call or meeting holds hidden potential, and how celebrating client successes delivers rewards beyond the commission check.

Share this episode with another broker ready to shift from hoping for listings to engineering them.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What if chasing bigger deals isn’t just about higher paydays—but about shifting risk, leverage, and even your whole business model? Are you engineering premium outcomes, or just hoping the right client comes along?

In this episode, we dig into why focusing on quality over quantity transforms not only your results but also your control over the deal process. The premium route isn’t for the faint of heart: it demands intense preparation, surgical client selection, and a willingness to gamble only when the odds are in your favor. Yet, as automation and AI take over the mechanical side of M&A, brokers and advisors who double down on trust, relationships, and hands-on diligence will set themselves apart.

Our guest, Kevin Berson, President of Kinected Advisors, walks through real-world examples, sharing the lessons (and scars) from high-stakes deals, including the risks of dealing with private equity finders, why running a true market process is non-negotiable, and how building a strong deal team protects your clients’ interests. Jason and Kevin Berson challenge listeners to rethink how they source, prepare, and negotiate deals in an evolving landscape.

Share this episode with a broker or advisor ready to move from transactional hustle to becoming a trusted, high-impact advisor. Subscribe for more strategies on growing your deal flow and creating premium, repeatable outcomes.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What if the most dangerous obstacles to a successful sale aren’t in the numbers, but in the mindset and readiness of the owner? Are you preparing your clients to be premium listings—or simply walking them to market hoping for the best?

In this episode, we challenge the traditional, transactional thinking that slows brokers down and limits what sellers can achieve. The real value is built long before the business is listed, in how you guide owners to prepare financially, emotionally, and strategically. Brokers who emphasize honest diagnostics, careful preparation, and a team-based approach become the true drivers of premium outcomes—while others gamble on luck and shortcuts.

Kevin Berson, President of Kinected Advisors, joins Jason to unpack what it takes to consistently close high-value deals in the $10-$50 million space. From the emotional rollercoaster of owner expectations and the necessity for humility, to structuring competitive processes and running deep diagnostics before going to market, Kevin Berson shares hard-won lessons and pitfalls. He walks us through the team requirements to counter professional buyers, the “two-week test” for owner dependence, and the non-negotiable need for process and competitive tension to maximize deal value.

Share this episode with another advisor ready to move from transactions to true transformation—and subscribe for more ways to engineer your pipeline, not just hope for it.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What if the hardest lessons in business brokerage aren’t about technical skills, but about trust, transparency, and handling the deals that don’t close? Are you building relationships and systems that truly protect your time, reputation, and future—or just hoping for good faith every time?

In an industry where information is everywhere and AI is rapidly automating the technical side, brokers who stand out are those cultivating trust and deep expertise. Success isn’t just about closing deals—it’s about being the advisor business owners seek out when it’s finally time to step out of the shadows. Elevating the profession means setting expectations, warming up your pipeline with education, and never letting “hope” be your strategy.

In this bonus after-show episode, Jason sits down with Ed Mysogland (Defenders of Business Value, Indiana Business Advisors) for an unfiltered exploration of deals gone sideways, strategic lessons on engagement agreements, and how milestone payments protect everyone involved. They dive into why the future of brokerage will belong to those who invest in both systems and the soft skills—empathy, creative marketing, and creating a safe space for sellers. From the evolution of Ed’s podcast to insights on writing and why the “hell yes or no” principle matters for clients and brokers alike, this conversation is a masterclass for anyone ready to uplevel their practice.

Subscribe for more real talk and actionable lessons on becoming a pipeline builder and the trusted voice sellers turn to first.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

Are you building a reliable pipeline, or relying on referrals and the next deal to come through? How would your work with sellers change if you helped them prepare for an exit before they were ready to list?

Exceptional brokers do more than bring deals to market. They build relationships, help owners understand what drives value, and make room for the difficult decisions that come with selling a business. That takes preparation, clear communication, and the judgment to say “not yet” when a client needs more time.

In this episode, Jason Cutter talks with Ed Mysogland, Managing Partner at Indiana Business Advisors, about lessons from more than 30 years in business brokerage. Ed shares how he entered the industry at 22, what failed deals taught him about trust, and why brokers need to prepare sellers both financially and emotionally. They also discuss referrals, value drivers, and how newer brokers can pair strong relationships with today’s tools.

Share this episode with a broker who wants to build a more intentional pipeline, and subscribe to the Business Broker Growth Show for more practical conversations about growing your brokerage.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

Are you truly leading your clients and team toward their greatest advantage, or just managing details and avoiding difficult conversations? How much value (and trust) slips away when you let unspoken assumptions or unclear expectations become the default?

In today’s episode, we challenge the everyday patterns that keep brokers and business owners from leveling up, not just in process, but in impact. Real leadership isn’t about authority or simply “telling it how it is;” it’s about mastering the crucial conversations that drive clarity, accountability, and genuine ownership on both sides of the deal.

Jason Cutter is joined by Erik Berglund, founder of Loominary, author of The Language of Leadership, and host of the “I Have Some Questions” podcast, for a deep dive into the frameworks and mindset shifts that separate exceptional brokers and business owners from the pack.

Erik breaks down the five essential leadership conversations every owner and advisor should practice, reveals why trust is built through shared hardship and proactive communication, and shows how brokers can engineer better relationships and outcomes with clients, even when tough truths must be delivered. Whether you’re managing a team, prepping for exit, or advising sellers with outsized expectations, this episode delivers actionable tools and sharp insight you don’t want to miss.

Subscribe for more insights on building real trust, engineering deals, and positioning yourself as the advisor clients call first.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What if the reason your deals fall apart has less to do with the numbers and more to do with the people behind them? How might your approach as a broker or advisor change if you prioritized human connection as much as technical expertise?

Business brokering isn’t just about checklists and valuations. It’s about guiding clients through high-stakes, deeply personal transitions. Even the most advanced technology and the cleanest financials cannot compensate for mismanaged relationships or overlooked emotions. True success in this business requires mastering both the process and the people involved.

In this after-show conversation, Jason Cutter reconnects with Mike Lenz to unpack real-life stories from the trenches, including deals that unraveled because of skipped steps, untested assumptions, difficult conversations left unaddressed, or emotions that took over. Mike shares hard-won lessons about what happens when structure begins to slip and explains how “deal fatigue” can affect everyone involved. Jason and Mike also explore the future of business brokerage and how technology such as AI can streamline operations without replacing the empathy, trust, and guidance that exceptional brokers provide.

Share this episode with a business broker or advisor who is ready to move beyond facilitating transactions and become the trusted dealmaker clients truly need.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What if the business you’re building today is quietly limiting your future exit, or your client’s? Are you treating every transaction as a major life transition, or are you seeing only another deal to close?

Too many brokers and business owners focus solely on the mechanics and numbers of a sale, overlooking the deeper human reality: selling a business is a life-changing event. Without preparing both the company and the person behind it for the transition, valuable opportunities, and meaningful legacies can be lost. The most effective brokers go beyond chasing commissions. They build lasting relationships and help owners create better endings and stronger new beginnings.

In this episode, Mike Lenz, managing partner at Breakwater M&A, shares how his unconventional journey from opera singer to business broker, shaped his distinctive approach to dealmaking. Mike explores the emotional and strategic realities of selling a business, why so many owners wait until it is almost too late to plan their exits, and how education, empathy, and consistent relationship-building help exceptional brokers stand apart. He also offers practical marketing strategies, warns against the pursuit of quick wins, and shares candid lessons drawn from decades in the industry.

Share this episode with a business broker or advisor who is ready to move beyond transactional dealmaking and become a trusted guide who builds relationships, strengthens their pipeline, and helps owners prepare for what comes next.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What if the biggest barrier to closing more deals isn’t the market, but the myths your sellers believe? Are you building long-term trust with clients, or just hustling for the next quick listing?

Sustainable success in business brokerage demands more than tactics. It requires discipline, patience, and a willingness to educate sellers long before they’re ready to transition. When brokers stop chasing “easy wins” and commit to genuinely helping owners prepare, they build a stronger pipeline, increase the value of their guidance, and improve the likelihood of deals closing.

In this episode, Jason is joined by Richard Parker, managing partner at Roy Street Advisors, who draws from 36 years of experience as a buyer, seller, and intermediary. Richard shares hard-earned lessons about what separates top brokers from those who struggle to gain traction, and why owners and advisors must ignore the “buffet of bullshit” advice coming from outsiders. The conversation explores practical ways to prequalify buyers, the importance of playing the long game with sellers, and the mindset shift required to move from hungry salesperson to trusted counselor. Richard also warns against treating every listing like a quick win instead of an opportunity to create lasting value.

Share this episode with a broker who is frustrated by the grind, and subscribe for more honest conversations about building a stronger pipeline and a sustainable brokerage practice.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What if the biggest barrier to closing more deals isn’t the market, but the myths your sellers believe? Are you building long-term trust with clients, or just hustling for the next quick listing?

Sustainable success in business brokerage demands more than tactics. It requires discipline, patience, and a willingness to educate sellers long before they’re ready to transition. When brokers stop chasing “easy wins” and commit to helping owners prepare, they can build a stronger pipeline, increase the value of their guidance, and improve the likelihood of deals closing.

In this episode, Jason is joined by Richard Parker, managing partner at Roy Street Advisors, who draws from 36 years of experience as a buyer, seller, and intermediary. Richard shares hard-earned lessons about what separates top brokers from those who struggle to gain traction, and why owners and advisors must ignore the “buffet of bullshit” advice coming from outsiders. He also explores practical ways to prequalify buyers, the importance of playing the long game with sellers, and the mindset shift required to move from a hungry salesperson to a trusted counselor.

Share this episode with a broker who is frustrated by the grind, and subscribe for more honest conversations about building your deal flow the right way.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

Is your resistance to technology quietly limiting your success as a business broker? How could better systems, automation, and AI improve both your client outcomes and your quality of life?

Working harder does not always lead to better results. Brokers who use technology intentionally can create more opportunities with less chaos while preserving the human connection that remains essential to every successful transaction.

In this episode, Jason Cutter is joined by Trent Lee, a business broker with more than 650 transactions completed. Trent continues his discussion of “The 10 Commandments of Bad Business Brokers,” explains why brokers must become AI-enabled to remain competitive, and shares how automating communication and processes can support a more sustainable practice. He also explores the balance between ambition, contentment, growth, and personal fulfillment.

Listen to the full episode, share it with a broker who needs smarter systems, and subscribe to the Business Broker Growth Show for more practical insights.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What if the biggest threats to your next deal aren’t market shifts or competition, but the mistakes made when valuing, pricing, and managing the transaction? Are your habits setting buyers and sellers up for success, or putting good opportunities at risk?

Successful business brokerage requires more than finding buyers and making promises. Trusted advisors manage expectations, document financials carefully, and keep buyers and sellers aligned throughout the process.

In this episode, Jason Cutter is joined by Trent Lee, the nation’s #1 Business Broker by Transaction Volume, to discuss “The 10 Commandments of Bad Business Brokers.” Trent shares real-world lessons about misapplied multiples, questionable add-backs, poor communication, and common due-diligence mistakes. He also explains the practical standards that separate professional advisors from average brokers.

Listen to the full episode, share it with a broker who wants to raise the bar, and subscribe to the Business Broker Growth Show for more practical insights on building a stronger brokerage.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What happens when you ignore the little red flags in a deal—or bypass the systems designed to protect your team? Are you prioritizing short-term wins over lasting alignment and trust within your organization?

This conversation focused on the underestimated cost of cutting corners and the true impact of skipping process: it’s not just about losing money, but eroding team trust, focus, and opportunity. One concept discussed was the “deal that should have gotten away,” revealing that alignment and adherence to process protect far more than just the bottom line—they safeguard your organization’s ability to execute, grow, and attract the right opportunities.

This episode features a candid after-show discussion with Ayelet Shipley, touching on everything from lessons in mismanaged M&A deals to strategies for future-proofing your business as AI and industry expertise shape the next era of brokering. The discussion explored the creation of “The Inorganic Podcast,” the role of deep sector expertise, and the shifting expectations of clients in a rapidly automating marketplace. Several points were raised, including the critical importance of vertical focus, the coming pricing model shifts, and the necessity for brokers to leverage technology and stay on the leading edge, or risk getting left behind.

Subscribe for more insights that challenge you to stop hoping for deals and start building your pipeline with intention and expertise.

Connect with Business Broker Growth: Website - https://businessbrokergrowth.com/ LinkedIn - https://www.linkedin.com/company/businessbrokergrowth YouTube - https://www.youtube.com/@Businessbrokergrowth

Take the Digital Impact Assessment - https://get.businessbrokergrowth.com/assessmentPC

Get your copy of Trusted Advisor Shift (eBook) - https://businessbrokergrowth.com/contact/ Build your online presence as a business broker. Get Jason’s free Online Presence Course and learn how to create more visibility, authority, referrals, and inbound opportunities. Access it here: https://businessbrokergrowth.thinkific.com/products/courses/online-presence-course

What if your deepest expertise isn’t in numbers, but in understanding people, and that’s the key to closing more deals? Are you preparing business owners for the real journey of letting go, or leaving them to face post-sale regrets alone?

Transformational growth in M&A isn’t just about technical know-how; it’s about mastering conversations, uncovering the story behind every position, and helping clients navigate the emotional and psychological shifts that come with selling their life’s work. Shifting your focus from solely transaction mechanics to the real, often messy, human factors is how trusted advisors consistently engineer successful outcomes, and avoid the most costly mistakes.

In this episode, Ayelet Shipley, Head of Corporate Development at Liquidity Studio and co-host of the In/Organic Podcast, shares her journey from aspiring therapist to M&A leader, revealing how emotional intelligence and behavioral insight are pivotal in deal success. She unpacks actionable strategies, like the power of “tell me more,” building the right deal teams, managing valuation expectations, and leveraging authentic content and industry specialization to stand out in a crowded marketplace. If you care about real alignment, authentic marketing, and long-term client satisfaction, this conversation is a must-listen.

Share this episode with another broker or advisor ready to shift from just closing transactions to building relationships, and start growing a pipeline you can count on.

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