Cash Confident with Brie Sodano

If you’ve done money mindset work, found the limiting belief, and can see exactly where the story started, but you still can’t make the change, the problem might not be a belief at all. Most people make the mistake of believing their entire mindset is belief structure. And what it takes to clear a belief is not what it takes to clear a judgment.

There are seven types of mental structures that make up your money mindset, and I’m listening for every one of them when I work with a client. Each one governs something different in your money and your business, and each one needs its own technique to actually change. When you can see which one you’re up against, that’s where the speed and precision come from.

In this episode you’ll learn:

• Why judgments slow women down when it comes to making money in their businesses, and what happens when the emotional resistance goes away
• What it means to be wired for pain, and how it keeps you from ever feeling good enough in any of your roles
• Why that closet full of decades-old disappointment keeps getting stirred up every time you ask for something bigger

Mentioned in the episode:

• Train Your Brain to Create Money Magic in 5 Days Challenge starting November 3rd: https://www.cashconfident.com/money-magic-v1
• Judgements masterclass: https://www.youtube.com/watch?v=Fv3vlaXLY-Q

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

If you’ve done the money mindset work and nothing really moved, I want you to hear this one.

Maybe you took the course, read the book and got into your journal, and you can actually see the beliefs that are causing problems. But you’re still breaking them one at a time, or waiting a week to get in with your coach to work on the next thing. That gets slow, and honestly it gets expensive. What I’ve noticed after a lot of hours coaching people is that most of us are doing this work from inside the mindset itself, and that’s exactly why it feels like you’re stuck in a maze.

So today I’m talking about the part of your mind I call the dream weaver and what it can actually do for you. These aren’t magic tricks. They’re skills, and yes, they take practice. But once you get this part of your mind awake, you get to have real authority over your own mindset, and you don’t have to wait on somebody else to make the next shift.

In this episode you’ll learn:

• What the real goal is when you’re starting a meditation practice (it’s probably not what you think)
• The story of a client whose words were literally showing up in her body
• The skill so many of the women I work with say ends up being the most lucrative one they have

Mentioned in the episode:

Train Your Brain to Create Money Magic in 5 Days Challenge Starting November 3rd: https://www.cashconfident.com/money-magic-v1

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

I've been reading people's transactions since 2013, and food comes up for every single client.

By the time a lot of us get home at the end of the day, we've already made about 7,000 decisions, and dinner is just one more. The money tied up in that one question isn't small either. For a lot of my clients, it's enough for a vacation.

So I brought on Jen Chapin, a working mom who's been making cooking videos on YouTube since 2018, to talk about taking some of that mental load off without pretending we're all going to be slow-roasting meats on a Tuesday. We also get into what I call food fantasies, and why Tuesday you might be cursing Sunday you.

In this episode you'll learn:

• Why the way most people plan their meals sets them up to order pizza by midweek
• What to keep on hand for the nights you have nothing left to give
• How Jen saved over $500 on groceries in a single month

Connect with Jen and Links mentioned:

• Join the Use It Up Challenge: https://www.skool.com/use-it-up-jen-chapin/about
• Jen's YouTube channel: https://www.youtube.com/jenchapinvideos
• Jen's shop (meal planners): https://jenchapin.shop/
• Dinner Done Substack: https://dinnerdoneclub.substack.com/

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Holiday spending can get stressful fast, and it's not just the money. It's the mental load of everything that comes with the season.

I like to have clients start thinking about their holiday budget early, because that's when we still have some wiggle room. If you wait too long, things can get a little nuts.

In this episode, I'm walking through how I'd actually set up a holiday budget so it doesn't end up on the credit card. We're also getting into the awkward conversations around gift-giving that a lot of us would rather skip, including what finally made me speak up with my brothers.

In this episode you'll learn:

• The holiday expenses that tend to end up on the credit card
• How to approach the awkward gift-giving conversation with family
• The gift-giving habit I see clients get a little nuts about every Q4

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Some of what you're working so hard toward was never your desire in the first place...

I've watched clients spend years, and sometimes an entire career, on a path that made total sense on paper yet made them miserable.

In this episode, I'm walking through the false desire patterns I see most often. They usually sound sensible, even generous, and that's what makes them so easy to follow.

In this episode you'll learn:

• What a true desire actually feels like, and why a false one can be just as convincing
• The false desire that disguises itself as a necessary next step
• How to catch a false desire before it costs you years

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Do you know what you want? If I asked you right now, directly, what you want, what would you say?

Most women start by telling me what they don't want. Then I ask again, and a lot of them say they don't know. There's nothing wrong with you if that's where you land. Between your time, your energy, and everything you're responsible for, there's barely room to hear the answer.

Tune in as I get into where that disconnect comes from and why so many women lose access to their own desire. Then I walk through a few journal prompts and one perception shift that get underneath it. One of them asks you to be a little more selfish than you're comfortable with.

In this episode you'll learn:

• What opens up when you take the limits of reality out of the picture and ask what you'd do with unlimited time or unlimited money
• How asking what you'd want if you were selfish gets past the judgment that's been answering for you
• Why repressed desire shows up as overspending, and how to tell it apart from what you actually want by how it feels in your body

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Every goal you set has an anti-goal riding shotgun, and most people never notice it's there.

I'm breaking down the difference between desire and fear, and why they pull your attention in two completely different directions even though they can feel like the same thing. Desire is a slow burn, it's patient. Fear hijacks you fast, and if you're not paying attention, you end up spending your time and energy chasing the thing you don't want instead of moving toward the thing you actually do.

Tune in as I'm giving you the actual tools to catch this in real time, because knowing your goal isn't enough if you've also got an anti-goal running underneath it.

In this episode you'll learn:

• How to tell the difference between your goal and the anti-goal running underneath it
• A simple question that loosens the grip of fear when it takes over
• How to redirect your mind back toward what you actually want, on repeat if you have to

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

I've watched so many women get stuck in the same loop: willing to do the work, willing to make the money, and still feel like they can't find the actual path forward. That confusion isn't a sign you're behind. It usually means you're trying to use the wrong tool to find the answer.

This is the kind of stuck that doesn't look like stuck from the outside. You're still moving, still saying yes to things, still technically "willing." But underneath it there's a low hum of mental spin, because you're asking a part of you that was never built to answer this question to answer it anyway. That's the tangle this episode gets into.

In this episode you'll learn:

• Why some people move through business with less internal resistance than others
• What's actually happening when a decision feels impossible to make
• Why your mind was never built to set the destination

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Have you ever felt frustrated in your business, like the work you're doing isn't yielding the results yet, and you can't tell if you should be doing more or if you need to lean back and trust the process?

In this episode, I'm breaking down the four seasons of building wealth in business: planning, planting, the void, and harvest, and why most of the discouragement you feel is really about trying to force one season into another. Once you know which season you're actually standing in, the way you show up starts to make a lot more sense.

In this episode you'll learn:

• Why chasing a new idea when results are slow might be a trap, not a sign to pivot
• What happens when you check in on your progress too much, and why it backfires
• Why you have to keep planting even while you're sitting in your harvest season

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Pricing is one of the things that comes up more than almost anything else with my clients, and it's not about picking a bigger number. It's about the gap between the value that's actually there and the value you're able to communicate clearly. Close that gap and the undercharging fixes itself.

I get into why explaining yourself, your years in business, your certifications, all of it, is exactly the wrong move when someone questions your price. And I walk through a comparison I come back to constantly that makes the whole thing click. Once you hear it you won't think about your pricing the same way.

In this episode you'll learn:

• The real difference between the value you bring and the value your client actually receives
• Why undercharging quietly turns into a busy, broken, exhausted cycle
• The Timex versus Rolex breakdown that changes how you think about what you charge

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Somewhere underneath the strategy, the funnels, the offers of your business, there's a mental structure running the show. This mental structure is made up of who you believe you are, what you believe you're worth, and how much good you'll actually let yourself keep. I call this your self-concept.

Most of us treat income like it's purely a strategy problem. It's not. If what you're building doesn't match what your self-concept believes you deserve, you will find a way to shrink it back down, no matter how good the plan is.

In this episode you'll learn:

• Why your self-concept caps your income harder than your strategy ever will
• The small, unconscious ways you reveal what you actually believe you deserve
• A two-part process for starting to observe and reshape your wealth identity

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

You've done the inner work. Meditated on your money relationship, journaled about it, said the affirmations. And the money still isn't landing the way it should by now.

Most people are looking in the wrong place for the actual block, and it's not what you think. Some of it's internal. Or some of it's already built into the way your business runs. I'm walking through where I actually look when someone's income gets stuck, and why the way most people search for their money blocks can end up working against them.

In this episode you'll learn:

• Why the money block probably isn't where you think it is
• What can already be built into your business before you ever notice it
• Why hunting for your money blocks can quietly backfire

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

You started your business to feel free, and some days you're still checking your bank account with a knot in your stomach, saying yes to clients you know you shouldn't, and charging the same rates you started at because raising them feels too risky.

That's scarcity, and it's not just a money thing. It's a mind and body state, and it gets built into how you run your business in ways you don't always clock until you know what you're looking for. I'm mapping out exactly how it shows up, what it costs you, and what to actually do about it depending on how deep it's running.

In this episode you'll learn:

• The specific patterns scarcity creates in your business, and why they're a lot more expensive than they look
• What's actually happening in your body when you're in survival mode, and why it costs you IQ points before you even open your laptop
• The difference between acute panic and low grade scarcity, and why each one needs a completely different fix

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Scaling a business is hard as hell, and most of the time it's not the strategy that trips you up, it's what happens in your own head when things get uncomfortable.

In this episode I'm breaking down the two things underneath shiny object syndrome, the entrepreneurial pattern that has you chasing new courses, new coaches, new strategies instead of staying the course. I walk through why it shows up right when you're closest to a breakthrough, and the shift in the question you're asking yourself that makes it so much easier to tell the difference between a real opportunity and a distraction dressed up as one.

In this episode you'll learn:

• The two underlying causes that make someone susceptible to shiny object syndrome
• Why the moment something looks like it isn't working is exactly when distraction shows up
• The one question to ask instead of "how do I make the most money the fastest"

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

You don't need more hours in your day, you need to know what your hours are actually worth. Most of us are stuck doing $20 an hour work and wondering why the big money never shows up.

In this episode, I'm breaking down the concept of time potency and how it changes the way you look at your calendar. It's not just about being busy or even about working harder, it's about whether the tasks filling your day are actually moving you toward your goal, and what you're willing to let go of once you see the math laid out in front of you.

In this episode you'll learn:

• The four levels of value creation, and why most business owners get stuck in the first two without realizing it
• How to calculate what your time is actually worth as a business owner, not just what your revenue looks like
• What to look at first when you're ready to free up your time for the work that actually grows your business

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Trying to go straight from scarcity to abundance usually lands you in a Bermuda Triangle. Busy, broken, exhausted, and still not there.

There's a middle step almost everyone skips, and without it, abundance just turns into excess. An overflowing closet. A calendar that's too busy. A business too big to carry. I'm breaking down what that middle step actually is, and the two skills that get you through it so abundance doesn't just become a fancier version of the same chaos.

In this episode you'll learn:

• The middle step almost everyone skips on the way to abundance
• The two skills that actually move you through it
• Why real abundance looks like less, better, not more, more, more

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

You've taken a thousand coaching courses. Read a million self-help books. Paid the coach. And even when you got results, they never really tied back to the money. Or maybe you've been on a healing journey for years, excavating your entire childhood, addressing every wound, still waiting for the dollars to catch up. Or you get right to the edge of a breakthrough, and that's exactly where you get in your own way.

What I'm walking you through in this episode is what I call the map to limitless wealth. It's three distinct seasons everyone moves through on the way to real wealth, and three specific places where people get stuck. I've spent more than a decade working with women building wealth through their businesses, and this is what I've mapped out for all of them.

In this episode, you'll learn:

• The three seasons of wealth building, and why the skills from one won't carry you through the next
• Why chasing "one more cleared belief" can quietly become its own trap
• The self-sabotage swamp that shows up right when your business starts to actually work

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

When something in your business feels off, and you can't put your finger on what it is, you're usually looking in the wrong place. For years, I tried to fix a lead problem with a sales solution, and it never worked.

In this episode, I break down the five levers every business runs on and how to find exactly where your money is leaking. I think about a business like water moving through pipes. When all five are lined up, the money flows. When one is off or askew, it leaks, and most of us go and fix the wrong section. I'll walk through real client examples too, including a couple where the problem wasn't mindset at all, it was the model.

In this episode, you'll learn:

• The five business levers that show you where to scale and where your money is leaking
• How to tell if you have a lead generation problem or a sales conversion problem before you fix the wrong one
• Why undercharging almost always traces back to pricing you set before you had the experience you have now

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

You can have the budget, the plan, the spreadsheet that balances perfectly on paper, and still end up right back where you started. That's not because you failed at math. It's because there's a whole layer underneath the numbers that nobody told you to look at, and it's been calling the shots the entire time.

This is the last episode in the June series on what it actually takes to get your money straight, and I'm going into what's happening in your mind while you're trying to make all of it work. The beliefs you didn't choose, the things you quietly judge, the conditions you put on yourself before you'll let anything count. I walk through where this stuff comes from, why it's not your fault, and why no money plan is complete until you deal with it.

In this episode you'll learn:

• Why your brain filters out the financial possibilities sitting right in front of you
• How the things you judge about money quietly keep you from making more of it
• Where your wealth identity actually came from and why that matters now

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident

Credit card debt is one of the two biggest reasons people come to me, so this is the episode where I tell you how to actually get out of it.

But here is where I flip it on you. On paper, the problem always looks the same: the balance climbing, the cash flow tight, that feeling of treading water. The reason you are actually in it is rarely the same as the next person's, and that is why rushing to throw every spare dollar at the balance doesn't work. Getting out of debt and building wealth are two very different things.

In this episode, you'll learn:

• Why two people with the same debt need completely different plans
• The move that feels like progress but quietly works against you
• What changes when you stop making the debt the whole focus

WORK WITH ME:

• Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09

CONNECT WITH ME:
Instagram | @cashconfidentcommunity
Facebook | @cashconfidentcommunity
YouTube | @cashconfident