Content Lab: Social Media Marketing for Service Providers

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Posting consistently but struggling to turn followers into clients? Your audience may need more opportunities to connect with you, experience your expertise, and build trust before they’re ready to buy.

In this episode of The Content Lab Podcast®, Carli shares how to build a community around your service-based business using valuable content, lead magnets, and real conversations. She also shares how changing the messaging behind her Content Clarity Workbook helped attract potential clients and generate discovery calls.

You’ll learn:
• How to create a lead magnet that gives your audience a quick win
• Why clear messaging helps people understand the value of your free resource
• How to start conversations that reveal your audience’s needs
• How audience questions and customer wins can strengthen your community
• Ways to bring people together through workshops, email, and shared spaces
• Why your community-building strategy should extend beyond social media

Whether you’re starting your business or want a stronger connection with your existing audience, this episode will help you build trust and nurture relationships that can lead to inquiries, referrals, and bookings.

Join The Content Lab community: https://www.cdcreativecoagency.com/content-marketing-membership

Connect with Carli on Instagram:
https://www.instagram.com/cd.creativeco/

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

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Creating good content doesn’t automatically lead to paying clients. You need a marketing funnel that helps people discover your business, build trust, and take the next step toward working with you.

In this episode of The Content Lab Podcast®, I’m taking you behind the scenes of two marketing funnels I use in my business: one for my in-person Content Days and another for my online Content Lab membership.

I’ll walk you through how I connect lead magnets, email nurture sequences, discovery calls, and onboarding to create a repeatable journey from interested follower to paying client.

You’ll learn:

• What a marketing funnel is and how it supports your content strategy
• How I use a local lead magnet to attract potential Content Day clients
• How my free Camera Roll to Content workshop leads into my membership
• How email marketing builds trust and follows up with potential customers
• Where discovery calls, service packages, and automated booking fit into the process
• How intentional onboarding helps clients and members get started
• How to identify and simplify confusing steps in your own customer journey

If you’re a service-based business owner posting consistently but struggling to generate inquiries or bookings, this episode will help you map out what needs to happen after someone sees your content.

Join The Content Lab:
https://www.cdcreativecoagency.com/content-marketing-membership

Register for the free Camera Roll to Content workshop:
https://www.cdcreativecoagency.com/camera-roll-to-content

Connect with me on Instagram:
https://www.instagram.com/cd.creativeco/

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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Your Instagram page might be costing you clients — and you don't even know it.

In this episode, I sit down with Houston business consultant Mia Anderson for a live social media audit. We go through her page in real time — her bio, her content, her links, her highlights — and I break down exactly what's working, what's not, and how to fix it.

If you're a service-based business owner and you've ever wondered why people are landing on your page but not reaching out, this episode is going to hit different.

Here's what we cover:

• Why your bio is too vague and how to get crystal clear on what you actually sell
• The SEO trick most people miss in their Instagram name field
• How to write a bio so clear a first grader can understand what you do
• Why your link in bio needs a direction — not just a link
• Why B-roll without context isn't converting and how to fix it
• The social proof strategy that makes people pull the trigger on booking you
• How to repurpose content you've already captured instead of starting from scratch

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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You're posting consistently, your content looks good — so why isn't it converting?

In this episode, I'm breaking down exactly what makes content actually convert to paying clients, why most business owners are missing it, and the exact framework I use to create content with intention. This one is packed.

Here's what we cover:

• The 5 reasons your content looks good but isn't converting
• Why "cute" content is actually hurting your business
• My 6-step content framework that actually drives action
• Why knowing all of this still won't get you clients on its own (and what will)
• The 4 things holding most people back from executing

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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If you've ever boosted a post and wondered why nothing happened — this episode is for you.

I sat down with Meta Ads strategist Jana Bishop for a full breakdown on how to actually use Meta ads as a small business owner. Jana has spent over a million dollars of her own money learning ads, has 17,000 students in her programs, and she breaks it ALL the way down — no fluff, no gatekeeping.

Here's what we cover:

• The real difference between boosting a post and running ads through Meta Ads Manager
• The Meta Pixel — what it is and why you need it set up NOW, even if you're not ready to run ads yet
• The best type of content that performs well as an ad
• Which campaign objective to start with and why awareness is still queen
• Realistic ad spend for beginners — and when you're actually ready to run a sales campaign
• The most common mistakes people make that waste their ad budget

If you've been sleeping on ads or too intimidated to start — this is your sign.

🔗 Connect with Jana on Instagram: @theJanaBishop

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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Q1 is DONE. And I'm not letting it pass without breaking it all the way down.

In this episode of The Side Hustler Podcast, I'm doing a full Q1 debrief — the wins, the losses, the strategies that worked, and the ones I need to let go of. No fluff, just real talk about what actually happened and what I'm building on going into Q2.

Here's what we're getting into:

• A full breakdown of my Q1 goals — what I hit and what I missed
• The strategies that actually moved the needle (and the ones that didn't)
• My game plan for Q2 and how I'm approaching it differently
• The launch of my new offer — the Content to Client Framework — and what that's going to look like

If you're a side hustler trying to build something real, this episode is for you. Let's get into it.

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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If you’re tired of constantly chasing new clients, this conversation is going to shift something for you.

In this episode, I’m talking with Kenniqua Lewter — client experience systems strategist and HoneyBook expert — about how service providers can turn one-time clients into repeat bookings and referrals without burning out.

We break down the biggest mistakes business owners make with client experience, why offboarding is where most people lose repeat revenue, and the simple upgrades you can implement this week to make your client process feel more professional, personal, and unforgettable.

If you want more repeat clients, better testimonials, and referrals that don’t require you to “post harder,” press play.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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LinkedIn is one of the most overlooked platforms for service providers — and honestly, I get why. If you’re used to Instagram, LinkedIn can feel “corporate” and confusing.

So I brought on LinkedIn specialist Molly Godfrey to break down how to actually use LinkedIn for lead generation in a way that feels strategic, simple, and sustainable.

We talk about how to use your existing network (especially if you have a corporate background), how often to post, what content performs best, how to optimize your profile for conversions, and why relationship-building matters more on LinkedIn than gimmicks and hacks.

If you’re a side hustler or service provider who wants to get clients from LinkedIn without posting every day — you’re going to love this one.

Connect with Molly: Molly Godfrey on LinkedIn: https://www.linkedin.com/in/molly-godfrey/

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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Talking head videos are the #1 type of content so many business owners avoid… and I get it. But if you’re a service provider, you can’t skip them if you want your content to build trust and convert.

In this episode, I’m breaking down how I make talking head content easier — what to say, how to plan it, how to batch record it, and how to batch edit it so your content doesn’t sit in a folder for months.

I’m sharing my content strategy for coming up with ideas, my talking heads framework, and the practical tips that make your videos look and sound high quality — without needing fancy equipment.

If you’re ready to show up confidently on camera and create content that actually moves your business forward, this episode is for you.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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Taxes don’t have to be stressful — but you do need a plan.

In this episode, I'm sitting down with financial coach Abby Sarage with Tailored Financial Solutions to break down taxes for side hustlers and business owners in a way that actually makes sense.

In this episode, you’ll learn:

• The difference between tax filing and tax strategy
• The most missed deductions
• How W-4 withholdings can impact your tax bill
• What systems help you stay organized throughout the year.

This episode also covers business structure basics, bookkeeping habits, and simple wealth-building tools like 401(k)s and SEP IRAs that can support long-term financial growth.

Connect with Abby: @tfsjourney | tfsjourney.com

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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Are you creating content… but not making sales?

In this episode, I'm breaking down the exact shifts service providers need to make in order to create content that actually converts followers into paying clients.

You’ll learn:

• Why selling your business is not the same as selling your offer
• How to niche down in a way that builds authority
• Why transformation sells more than deliverables
• What real sales content looks like (without feeling pushy)
• How to simplify your offer so people actually understand what they’re buying

If your content feels random, inconsistent, or disconnected from revenue — this episode will help you fix it.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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One of the most common questions I get is: How are you doing all of this?

In this episode of The Side-HustlHER Podcast, I’m breaking down what my day-to-day actually looks like as a wife, mom, 9–5’er, content agency owner, and tech startup founder.

I’m sharing the real systems I use to stay consistent, protect my creativity, and avoid burnout — without pretending that I have it all perfectly together.

In this episode, we talk about:

• Understanding your capacity and setting realistic limits in business
• Why I implemented paid discovery calls to protect my calendar
• My time blocking strategy and how I zone my day
• How I structure client days (and why I stopped overbooking myself)
• Meal prep kits + outsourcing as time-saving tools that make life easier
• Building an automated marketing funnel so your business can run even when you’re offline
• Letting go of mom guilt and giving yourself grace in different seasons

If you’re trying to balance your real life while building something big, this episode will help you feel seen — and give you a strategy you can actually use.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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If you’ve been saying “I don’t really have a brand” but you want brand deals, paid collaborations, and to grow as a content creator… you do have a brand. You just need structure.

In this episode of The Side-HustlHER Podcast, I’m doing a live social media audit with my client Falynne, who’s building her presence around lifestyle, crafts, and Houston experiences. We walk through exactly how to tighten up her Instagram so brands know who she is, what she creates, and how to work with her.

You’ll learn:

• How to choose niches that fit your real life (and make consistency easier)
• What to change in your Instagram name to improve search + discoverability
• How to rewrite your bio with a clear value statement, location, and collab email
• Why you need a portfolio/media kit link so brands don’t have to dig
• How to create experience content that flows (10–15 clips + storytelling + voiceover)
• How to tag brands in posts and stories to increase your chances of getting noticed

If you’re a new content creator, lifestyle creator, or someone trying to land brand partnerships, this episode will give you clear next steps you can apply immediately.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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If you’re posting consistently but still struggling to turn followers into customers, your content strategy might be working against you.

In this episode of The Side-HustlHER Podcast, I’m breaking down the five biggest content mistakes that are killing your sales on social media — and how to fix them without overhauling your entire strategy.

These aren’t technical issues or algorithm hacks. These are trust, clarity, and connection gaps that stop people from taking action.

In this episode, we cover:

• Why relying too heavily on graphics makes your brand feel disconnected
• How AI-only content impacts trust in today’s online space
• Why talking head content builds authority faster than trends
• How social proof content influences buying decisions
• Why clear, visible links are essential for conversions

If you’re ready to stop creating content “just to post” and start creating content that drives sales, this episode will help you make immediate, practical changes.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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In this episode of The Side HustlHER Podcast, I’m breaking down the seven biggest things business owners are skipping on social media that are directly impacting their ability to convert content into paying clients.

We’re talking about the difference between being visible and being searchable, why consistency matters more than motivation, and how systems like SEO, DM automations, and social proof help your content work harder for you.

In this episode, you’ll learn:

• How Instagram SEO helps potential clients find you through search
• Why your posting cadence affects reach, engagement, and growth
• How to use trial reels to reach new audiences without burning out
• What your link in bio should actually look like to drive action
• How DM automations streamline lead generation and conversions
• Why highlights and social proof accelerate trust and buying decisions

If you’re tired of creating content “just for fun” and ready to make social media a revenue-driving tool, this episode will help you reset your strategy and move forward with intention.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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In this episode, I’m sitting down with Kabila Gana-Lapnet, the founder of Kabsy Kreations, for a live, real-time social media audit.

Kabila is a Houston-based baker, mom, and 9–5 professional who started her business out of pure passion and like many service providers, she found herself stuck with a decent following but struggling to consistently reach her ideal customers. So instead of giving generic advice, we walked through her Instagram profile step by step and focused on what actually helps convert followers into inquiries.

I break down how to optimize your name, bio, highlights, and content so your page clearly communicates what you do, who you serve, and how people can work with you — especially if you’re a local business owner trying to get booked.

In this episode, we discussed:

• How to optimize your Instagram name and bio for SEO so the right people can find you
• How to structure your content so it supports one clear business goal at a time
• How to turn followers into customers with clearer calls-to-action and focused campaigns

If you’re a service provider who feels like you’re posting consistently but not seeing results, this episode will help you simplify your strategy and start marketing with intention instead of guessing.

Make sure you’re following @kabsykreations if you’re in Houston — and if this episode helped you, send it to a business owner who needs it.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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In this episode, I’m getting very real about my business journey and sharing my actual numbers.

I wanted to record this episode because I know how easy it is to look around online and feel like you’re the only one struggling, or like everyone else has it all figured out. So instead of sugar coating things, I decided to break down what really happened in my business over the last two years, what worked, what didn’t, and how I was able to triple my revenue this year.

I walk you through my revenue from 2023, 2024, and 2025, how I went from barely being profitable to tripling my revenue in 2025, and the hard lessons I learned along the way especially around pricing, capacity, and paying myself.

I also break down the four revenue streams that made up my income this year, why my highest-earning offer, and how I’m restructuring my business to build something more sustainable moving into 2026.

In this episode, I talk about:

• How much I actually made in 2023, 2024, and 2025
• Why understanding your numbers is non-negotiable as a business owner
• The mistakes I made with pricing and business debt
• What I did during slow seasons instead of giving up
• The promotion that helped catapult my business
• The four income streams that contributed to my growth
• Why revenue doesn’t always mean profit
• My 2026 plan to hit my first $100K year without burning out
• The new financial structure I’m implementing in my business

If you’re building a business and trying to figure it out as you go, this episode is for you. I hope it gives you clarity, perspective, and a reminder that growth doesn’t happen overnight, but it is possible.

If this episode resonates, tag me on Instagram (@cd.creative or @thesidehustlherpodcast) while you’re listening or send me a DM — I’d love to hear your biggest takeaway.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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Marketing your business without a plan is exactly why your content feels scattered, your sales feel inconsistent, and your audience isn’t converting. In this episode, I’m breaking down how to build a marketing campaign that actually works — a strategy you can rinse and repeat every time you launch an offer, promote a service, or run an event.

We’re at the end of the year, which is the perfect time to prep for Q1. Instead of winging it, you’re going to walk into 2026 with clarity, structure, and a campaign that moves the needle. I’m giving you my exact framework I use for Content Days, my in-person events, virtual classes — everything.

By the end, you’ll understand what a campaign actually is, how to build one from scratch, how to track your results, and how to turn your marketing into a repeatable, predictable system.

In this episode, we discuss:

• How to create a strategic marketing campaign around ONE goal so your content actually converts
• The six-step blueprint I use to plan every campaign in my business
• How to track results + build a marketing system you can reuse every time

If you want your 2026 launches, offers, and events to actually perform… start here.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

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This week on The Side-HustlHER Podcast®, I sat down with mindset coach and therapist Theresa McKeel, the owner of With Grace and Grit Coaching. Theresa works with high-achieving, overthinking millennial-ish women who are constantly in their heads — procrastinating, second-guessing, and struggling to step into the version of themselves they know they’re supposed to be.

But even with her gift, the therapeutic background, and the clinical training — Theresa’s biggest challenge hasn’t been helping her clients… it’s been putting herself out there so her coaching clients can find her.

This episode is literally a live coaching session + social media audit rolled into one. We walked through her Instagram page piece by piece and built a clear roadmap for how she can market herself online with more intention, clarity, and confidence.

If you’re a coach, service provider, or expert who struggles to show up because you’re used to playing the background… this one is for you.

In this episode, we discussed:

• How to build a social media presence when you’re terrified of being “seen”
• How to position your coaching brand so your ideal client immediately understands who you help and how
• The exact changes to make on your Instagram (bio, highlights, links, content) so your audience can actually FIND you

Connect with Theresa:
Instagram: @withgraceandgritcoaching

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Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

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WE OFFICIALLY HIT ONE YEAR of The Side-HustlHER Podcast®, and I’m celebrating with a real, no-fluff conversation about what I’d do if I had to start my business over from scratch in 2026.

I’m on sabbatical right now, business has had its best year yet, and I’m also in the middle of launching my second “baby” in business — Batched™, a creator marketplace that connects entrepreneurs with local content creators for content days nationwide.

So yeah… it lowkey feels like starting over.

In this episode, I’m walking you through the exact moves I’d make if I was:

• Pivoting my offers or starting from scratch
• Rebranding or revamping my business
• Or launching something brand new in 2026

You’ll learn:

• How to create an offer that actually solves a clear problem
• What to do if you don’t have proof or testimonials yet
• The difference between a random freebie and a strategic lead magnet
• How to pitch yourself without feeling desperate
• What I did with my money early on (and what I still do now)

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us

📸 Join the Batched™ Waitlist: Visit https://www.batchedcontent.com/ and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): https://www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!