Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

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Want a time-saving video workflow? Borrow the one I use for my podcast, which recently went to video.

In this solo episode, I walk you through how my podcast workflow evolved from audio-only publishing to producing video episodes and social clips. I share the tools and steps I use to record, edit, distribute, and repurpose, so you can save time too.

I’m using my podcast as the example, but this workflow works for any video you record, from a live training to a quick talking-head video.

Top Takeaways

🔹 Riverside is still where everything starts, and its Find Fluff feature flags false starts and repeats for review.
🔹 Download two versions: one with captions for the podcast episode and one without captions for Opus Clip.
🔹 Intros and outros get added to the captioned version in Camtasia before it goes out to Apple, Spotify, and YouTube.
🔹 Opus Clip ranks every clip on four things: the hook, the flow, the value, and the trend.
🔹 Clips can be published straight from Opus Clip, with no downloading and re-uploading to a scheduler.
🔹 Posting to LinkedIn manually means being around to engage with anyone who comments.
🔹 The transcript becomes the basis for more content.

CHAPTERS

00:00 Why Annette moved solo episodes to video
02:06 Using Riverside’s Find Fluff to catch false starts
04:05 Publishing video through Buzzsprout, Apple, Spotify, and YouTube
04:58 Publishing clips directly and saving upload time
05:33 Why LinkedIn remains a manual posting exception
05:53 Turning Riverside transcripts and show notes into more content

🔷If you're ready to stop thinking about video and start doing it, join the VIP waitlist for my next Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort/

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annet...

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When video feels hard, it’s usually not one big problem. It comes down to one of three things, sometimes two, sometimes all three.

In this solo episode, I share the three things my clients struggle with: confidence, strategy, and technique. I walk through what each one looks like and what you can do about it, for solo business owners and teams.

Top Takeaways
🔹 Getting comfortable on camera is a muscle you build by doing, not something you’re born with.
🔹 You don’t need to be a neurosurgeon to teach someone how to change a bandage. Know 10% more than the people you teach.
🔹 Strategy comes down to the who, what, and why: who it’s for, what type of video, and why you’re making it.
🔹 Your goal decides the video: templates for visibility, tips for trust, perspective and insight to convert.
🔹 Technique isn’t about being an expert editor. It’s about choosing the right approach for the video.

CHAPTERS

00:00 Intro: the three buckets
01:24 Confidence: feeling awkward on camera and the BOCA strategy
03:31 Confidence: feeling like you don’t know enough
05:03 Strategy: the who, what, and why
08:18 Technique: text on screen, picture-in-picture, transitions, and templates
9:41 What this means for teams

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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All that time and energy you spend trying to create perfect video is an absolute waste. The people watching your videos don't want perfect; they want content that's relevant to them.

In this solo episode, I share what viewers want from your videos: tips, techniques, insights, new perspectives, etc., that will help them solve a problem they have. They don't care what you look like or sound like. All they care is if your message is relevant to them.

Top Takeaways

🔹Many creators overthink their video production.
🔹Audiences prioritize understanding and trust over perfection.
🔹Short, focused videos are more effective.
🔹One tip or insight per video keeps content engaging.
🔹Your audience cares about relevance, not your appearance.
🔹Mindset shift: It's about the message, not you.
🔹Consistency in video creation builds confidence.
🔹You don't need to be an expert to teach others.
🔹Creating content with purpose is crucial.

CHAPTERS

00:00 Overcoming Video Anxiety
02:54 The Importance of Authenticity in Video Content
05:51 Building Confidence and Consistency in Video Creation
06.54 Creating Purposeful Video Content

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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When people find out I teach video, they assume that means recording, editing, and getting comfortable on camera. And it does. But there's a second thing I do that surprises people every time: I help them figure out what videos to make, who they're for, and what they're supposed to accomplish.

In this solo episode, I walk through the difference between video strategy and video production, the three questions to answer before you hit record, what strategy work looks like with real clients, and how to tell whether your problem right now is production or strategy.

Top Takeaways

🔹 Production is a skill. Strategy is a set of decisions. You need both, but they're not the same thing.

🔹 Answer three questions before you record: What type of video? Who is it for? Why this video?

🔹 If the only answer to "who is this for" is "people with eyes," that's a strategy problem, not a production problem.

🔹 Your goals decide your video type. Your video type decides your production needs, not the other way around.

🔹 Stuck on what to talk about, or posting with no results? More gear won't help. That's strategy.

CHAPTERS

00:00 Intro
00:22 The two things I do (and the one that surprises people)
01:28 What people think they're hiring me for
03:33 Video production vs. video strategy: the three questions
04:34 "People with eyes": the Argo scene
05:38 Why this video? Different video types do different jobs
06:36 What strategy work looks like with real clients
07:39 Why I recommend video series so often
08:57 Planning behind-the-scenes videos for a client
10:25 How to tell if your problem is production or strategy
12:36 Wrap-up

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Creating social media video doesn’t have to be complicated. But you probably have questions about how to make it easier and more effective.

In this solo episode, I answer five of the questions I get asked most often about social media video, from getting comfortable on camera and choosing equipment to saving time and knowing what to talk about.

Top Takeaways

🔹 Practice is the best way to get more comfortable and confident on camera.
🔹Your smartphone is enough to start. First equipment to add: a wireless lavalier.
🔹 Record one line at a time to save time and make editing easier.
🔹 Turn questions you get asked repeatedly into short video content.
🔹 Vertical 9:16 is the best format for most social media videos.

CHAPTERS

00:00 – Introduction
00:25 – How Do I Get Comfortable on Camera?
02:15 – What Equipment Do I Need?
04:20 – How Do I Save Time Creating Videos?
06:00 – What Do I Talk About?
07:40 – What Video Format Should I Use?
09:10 – 5 Video Questions: Quick Recap

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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If you've ever avoided picking up your phone to record because you hate how you look or sound on camera, this episode is for you.

In this episode, my friend and video coach, Helen Polisi (aka @themuthership), joined me on the show to talk about why any of us resist video, how to push through that fear, and practical ways to start creating content, even before you're ready to show your face.

I was so excited to finally have Helen, a long-time TV commercial director turned social media strategist, on the podcast — I've followed her for years and was one of the first members of the Muthership Creator Studio.

Top Takeaways

Consistently creating videos will help overcome fear of the camera.
Starting with simple videos and baby steps builds confidence.
Authenticity and relatability drive engagement and followers.
Editing skills empower creators to improve content quality.
Community support and shared experiences foster growth.
You don't need a linear story; spontaneous content works.
Focus on impact and service rather than perfection.
Documenting life events can lead to unexpected opportunities.

CHAPTERS

00:00 Introduction and guest background
02:12 The psychological benefits of creating videos
04:01 Overcoming self-criticism and building confidence
05:56 The importance of authenticity and relatability
08:05 Using trends and editing to enhance videos
09:57 Common mistakes new creators make
11:53 The power of documenting life and experiences
13:46 Engagement, reach, and community building
15:58 Tips for beginners and advanced creators
17:53 Success stories from community members
20:08 Final thoughts and encouragement

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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LinkedIn is more than a business networking platform; it's one of the best places to build visibility and grow your business. And newsletters are a relatively easy way to build thought leadership and expand your reach.

In this solo episode, I share a few reasons why you should at least think about starting a newsletter, like how articles are indexed by Google, and how to create one in 10 minutes or less.

Top Takeaways

🔹LinkedIn articles are indexed by Google, increasing long-term visibility.
🔹Consistency in publishing is more important than perfection.
🔹Use images and videos within articles to serve diverse learning styles.
🔹Your first newsletter edition should be your best to maximize subscriptions.
🔹LinkedIn followers are invited to subscribe when they follow you.
🔹You can change your newsletter's name, but LinkedIn advises not too.
🔹Publishing frequency can be flexible; twice a month is effective.
🔹Revise and repurpose LinkedIn content for other platforms like Substack.
🔹Engage your audience with compelling headlines and highlights.

Chapters

00:00 Introduction to LinkedIn articles and newsletters
01:56 Embedding images and videos in articles for better engagement
04:01 How newsletters expand your reach beyond articles
06:05 Tips for choosing a newsletter name and schedule
07:20 Repurposing LinkedIn content across platforms
07:50 Additional benefits of newsletters and final tips

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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If you've ever had your videos flagged or removed for music copyright infringement, you know the importance of royalty-free digital music.

In this episode, I talk about royalty-free music, why it's essential, where to find it, and one way to use your favorite tunes over and over again. I share my favorite royalty-free music sites and a cool AI music creation platform.

Top Takeaways

🔹 Using platform-recommended music increases engagement.
🔹 YouTube music copyright enforcement.
🔹 Copyright infringement on TikTok
🔹 Royalty-free music beyond social media videos
🔹 Royalty-free music resources: Depositphotos and Audio Hero
🔹 SUNO to create AI music, even with custom lyrics
🔹 Ensuring music is licensed for the intended platform

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

If you're struggling with video, it might be that you're not sure what to say, or more likely you find creating content week after week overwhelming.

In this solo episode, I share practical strategies for simplifying video content creation using B-roll footage and templates. And how to share personal content that connects with clients without crossing your "comfort" line.

Top Takeaways

→ Batch your content to save time and reduce stress
→ Use B-roll footage to create videos without being on camera
→ Leverage templates on CapCut, Canva, and other tools for quick editing
→ Define your boundaries for professional, personal, and private content
→ Keep a list of ideas and batch record videos to stay ahead

CHAPTERS

00:00 Introduction and episode overview
00:27 The main problem: content feels overwhelming
00.53 Using B-roll footage to reduce camera discomfort
02.26 Video Templates CapCut and Canva
03:11 Short talking-head videos
03:42 3 Content buckets: Professional, Personal, Private
05.47 Staying consistent with batching and planning
07:40 Using Answer the Public for content ideas

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Your most engaging, professional looking video may be turning people away, without you even knowing it.

In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed captions. And in case you didn't know it already, captioning videos is the law.

Top Takeaways

→ Captions are now legally required for web content and mobile apps.
→ Adding captions can significantly increase your video's reach and engagement.
→ 48 million Americans experience some hearing loss, making captions essential.
→ Hard coding captions into videos ensures they travel with the content.
→ Caption formatting and placement can enhance or hinder viewer experience.

CHAPTERS

00:00 The Importance of Video Captions
01:02 Legal Requirements for Accessibility
02:58 Impact on Viewership and Engagement
04:42 Best Practices for Adding Captions

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Currently, the talk is online programs are over. I found trying to fill a live online training challenging too.

In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet kept people from signing up. What the data told me, and what I changed.

Top takeaways:

🔹Format matters as much as content. How you deliver can make or break enrollment before anyone sees what's inside.

🔹 Your potential customers are having the same issues, it's time to change things up

🔹Benchmark statistic: 68% of people cite other commitments as a reason they don't sign up.

🔹 Live, self-paced, membership — the right answer depends on your learners, not your preference.

CHAPTERS

00:00 Identifying the Problem: Content vs. Format
01:52 Adapting to Customer Feedback
03:31 Transitioning to Self-Paced Learning
05:09 Looking Ahead: Future Possibilities

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content.

In this solo episode, I share how to use behind-the-scenes video content to build trust and humanize your brand and business whether you're an entrepreneur or corporation. And how to use the 3 P's framework - Professional, Personal, and Private - to determine what type of BTS content works for you.

Top Takeaways

🔹How and why BTS content humanizes your brand and builds trust.
🔹Determining your comfort zone in terms of Professional, Personal, or Private.
🔹The BTS video bonus: they don't need to be polished; authenticity is key.
🔹Corporate BTS can include acitvities beyond "professional" events.
🔹Even in a corporate setting, showing personality can differentiate your brand

CHAPTERS

00:00 Introduction to Video Engagement
02:00 The Importance of Behind-the-Scenes Content
03:59 Understanding the Three Ps of Content
07:01 Building Trust Through Authenticity
08:27 Recap and Final Thoughts

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

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Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake.

In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to discuss what it means to think like a marketer and how it can transform your business.

Brenda also shared practical strategies for consultants and solopreneurs, the importance of consistent marketing, and how to leverage LinkedIn effectively.

Top Takeaways

🔹What thinking like a marketer actually means
🔹Using your LinkedIn profile as a marketing tool
🔹Content posting strategies and the 20/80 rule of selling
🔹The role of video in building trust and engagement
🔹How to choose the right coach and membership program for you

CHAPTERS

00:00 Introduction to Brenda Meller and her expertise
02:15 What does it mean to think like a marketer?
04:19 The importance of viewing your business through a marketing lens
05:41 Optimizing your LinkedIn profile for marketing success
07:40 Understanding the LinkedIn algorithm and content strategy
09:06 The modified Pareto rule for LinkedIn posts
10:28 Educating your audience with content, not just selling
13:29 The role of video in LinkedIn marketing and building trust
16:41 Overcoming discomfort with video and building confidence
18:58 Choosing the right coaching programs and community signals
25:35 Final thoughts on investing in your marketing education

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

If you think talking head explainer videos are the best way to get clients, you're wrong. Besides knowing what you know, potential clients want to know who you are.

During this Substack live, I discussed 4 social media video styles: Education, Edutainment, Behind-the-Scenes (BST), and Entertainment. And how you can use them in your business.

Top Takeaways

→ Video is not just a talking head; diversify your styles.
→ Edutainment can make videos more engaging and fun.
→ Behind-the-scenes content builds trust and connection.
→ Fun videos are often relatable moments, shown on video.
→ Using templates is an easy way to create video content.

📹 To catch my next live, join me on Suback @annetterichmond in The Lab.

CHAPTERS

00:00 Introduction to Video Styles
02:56 Exploring Edutainment in Video
05:53 Behind the Scenes: Building Connection
09:04 Fun and Entertainment in Video Creation

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

You've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing.

Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk about using video marketing to create awareness, build trust, and promote their books without sounding overly salesy. We also talked about AI video tools, book launch ideas, and why imperfect videos often perform best.

Top Takeaways
🔹Market the author and the book.
🔹“Why I wrote this book” videos build connection.
🔹Real beats overproduced when it comes to video.
🔹 AI tools can make book promotion more fun and creative.
🔹 It’s never too early — or too late — to create book-related videos.

Chapters

00:00 The Importance of Video Marketing for Authors
05:11 Creative Video Ideas for Book Promotion
09:57 Leveraging AI in Video Marketing
14:57 Engaging with Live Video for Book Launches
19:51 Building Trust Through Video Content

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
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Finding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent.

That's why I was thrilled when Susan MacConnell of Diversified Sales Solutions, who advises aspiring and mid-level speakers on landing opportunities, agreed to join me on the podcast. In this interview, Susan shares practical strategies for networking, applying to events, and leveraging platforms to grow your speaking engagements.

Top Takeaways

🔹Common misconceptions about speaking careers
🔹Strategies for finding and applying to speaking opportunities
🔹The importance of follow-up and persistence in securing gigs
🔹Using platforms and bureaus to grow your speaking business
🔹The role of diversity and networking in speaking engagements

Chapters

00:00 Introduction and Guest Background
01:03 The Business Side of Speaking
02:12 Common Misconceptions About Speaking Careers
03:04 Applying for Speaking Opportunities and Follow-up
04:06 Mistakes to Avoid When Seeking Gigs
04:54 Evaluating Free vs Paid Opportunities
06:10 Using Video and Testimonials Effectively
07:09 Building Relationships with Event Organizers
07:57 Leveraging Platforms and Bureaus
09:02 Negotiating and Asking for What You Want
09:59 Tips for Advanced Speakers and Bureaus
11:10 The Power of Referrals and Networking
12:11 Diversity and Inclusion in Speaking Engagements
13:11 Resources and Platforms for Finding Gigs
14:01 The Importance of Being Organized
14:57 Final Tips and Encouragement

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

The biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be dancing on TikTok.

In this episode, I'm debunking a few misconceptions about video marketing, including the idea that people want to see perfect. They don't, they want to see human.

Top Takeaways

🔹Video is about sharing value, not performing.
🔹Audiences want real people, not polished productions.
🔹You don't need to be perfect to succeed in video.
🔹Consistent posting builds muscle and trust.
🔹Everyone starts bad, and gets better with practice.

CHAPTERS

00:00 Debunking Video Myths
01:15 The Real Purpose of Video
03:09 Maximizing Video Content Across Platforms
04:02 Overcoming Video Anxiety
05:12 Embracing Authenticity in Video

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

If you're like most consultants and entrepreneurs one thing that you never have enough of is time.

In this episode, I share five of my favorite time-saving tools and why they are at the top of my list. Whether you're trying to manage your social media or save time creating content, there's a platform to help you streamline your workflow.

Top Takeaways

🔹Wispr Flow dramatically increases dictation speed and accuracy.
🔹Metricool allows optimized cross-platform posting and editing.
🔹Opus Clip provides high-quality, engagement-rated social clips.
🔹Text Expander saves time by automating repetitive responses.
🔹Riverside’s Find Fluff feature simplifies editing and improves quality.

Chapters

00:00 Introduction to Time-Saving Tools for Entrepreneurs
00:28 Whisper Flow: The Dictation Game Changer
02:21 Metricool: Streamlining Social Media Management
04:23 Opus Clip: Enhancing Video Engagement
06:42 Text Expander: Boosting Efficiency in Communication
07:49 Riverside: AI-Powered Podcasting and Editing
09:50 Conclusion: Embracing Tools for Entrepreneurial Success

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Most people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how they look, or whether they’ll mess up.

In this episode, I chat with radio veteran and communication coach Royce Blake, Voice of Royce, about what actually makes someone compelling on camera, on stage, or behind a microphone. Instead of focusing on gear or production, they break down the real skill: learning how to communicate with confidence by getting comfortable with yourself.

Takeaways
🔹Why fear of speaking is really fear of judgment
🔹How recording yourself builds confidence faster than anything else
🔹Common mistakes (filler words, overthinking, chasing perfection)
🔹Using pauses, pacing, and presence to sound more confident
🔹How to prepare for podcasts or speaking without over-preparing
🔹Simple techniques to manage nerves and adrenaline
🔹Why connection matters more than getting every point “right”
🔹How to push through imposter syndrome

CHAPTERS

02:55 Why Interviewing Is an Overlooked Skill
04:16 The Real Reason People Fear Speaking
05:30 Behind the Scenes of Radio and Live Performance
07:09 Live vs. Recorded Content: What’s Changed
09:40 Why Public Speaking Feels So Intimidating
10:04 Getting Comfortable with Your Own Voice
12:26 The 5-Minute Recording Exercise
13:37 Identifying Filler Words and Habits
15:12 Improving Delivery: Tone, Pace, and Pauses
16:23 Short-Form Video vs. Long-Form Speaking
18:49 How to Prepare for Podcasts and Speaking
20:16 Managing Nerves and Adrenaline
20:39 Strong Openings, Closings, and Storytelling
21:04 Why Perfection Doesn’t Matter
23:12 How to Connect with an Audience
24:13 Structuring Your Message Clearly
24:44 Eye Contact and Presence Techniques
26:03 Overthinking and Catastrophizing
26:35 Where to Find Royce
27:46 Overcoming Imposter Syndrome
29:04 Progress Over Perfection

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...

Send us Fan Mail

Video marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reason is that it's too expensive.

That's because they think of video in the "old way" as a production. In this solo episode, I share how moving video production in-house can save time, save money, and, maybe more importantly, build trust with potential clients.

Takeaways
🔹Old vs. new video strategies
🔹Benefits of in-house video creation
🔹Content pillars and topic clusters
🔹Using video to increase visibility and trust
🔹Data on video marketing adoption

CHAPTERS

00:00 Introduction: The Shift in Video Marketing
00:31 The Old Way of Corporate Video Production
00:56 Limitations of Polished Corporate Videos
01:25 Authentic Videos Engage Buyers More
02:12 What People Really Want to See in Videos
02:33 Video Usage Statistics and Trends
03:34 The New In-House Video Approach
03:53 Benefits of Employee-Generated Content
04:31 Expanding Reach Through Employee Networks
04:54 Overcoming Content Creation Challenges
05:35 Mapping Content to Buyer Journey
05:44 Summary: From Studio to Smartphone
06:11 Empowering Teams to Create Authentic Content
06:27 Closing Remarks and Next Steps

🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.
- Online program - go at your own pace
- 6 Weeks Live Group Coaching Sessions w Annette
- Private community for accountability and feedback

Visit ➡️ https://sffvideobootcamp.com/cohort926

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉Click Here

*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

********************************************

For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: ...