Podcast
DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
- Entrepreneurship chart
- #15
- Episodes
- 682
- Releases
- Weekly
- Typical length
- 28 min
- On air since
- 2018
- Latest episode
- 1 day ago
Episodes
682 episodes, newest first
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24 min
The Real Reason Your Clients Don't Refer Family and Friends
Show notes
Trillions of dollars in generational wealth are shifting, yet most financial advisors lose inherited assets when client parents pass away. In this episode of Decamillionaire Decoded, Justin reveals why your best clients aren't referring their children or friends - and why it's a visibility issue, not a service problem.
Instead of relying on generic CFP-style onboarding processes that look identical to every competitor, Justin details how to construct a dynamic "Lifetime Client Journey". Learn the 5-step framework to map every decade of life - from student loans in the 20s to estate planning in the 80s - assign team co-owners, host State of the Firm addresses, and capture multi-generational assets before they walk out the door.
DecaMillionaire Decoded Links
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1 hr 1 min
90-Day Marketing Playbook to Attract Premium Clients for Financial Advisors
Show notes
Most financial advisors remain trapped between $1M and $3M in revenue by recycling outdated marketing tactics and trading time for money. In this episode of Decamillionaire Decoded, host Justin Goodbread breaks down his actionable 90-day marketing system - the BLUEPRINT framework - built to scale financial advisory practices past $10M in enterprise value.
Divided into three 30-day phases (Diagnose, Design, and Deliver), the BLUEPRINT outlines nine tactical 10-day moves: breaking operational bottlenecks, confronting client and advisor fears, earmarking strategic marketing bets, preserving proof, adopting polarizing market stances, and tracking scoreboard metrics. Learn how to move away from passive referrals and copy-paste marketing to engineer a systematic client conversion process that drives predictable growth.
DecaMillionaire Decoded Links
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15 min
Hard Work, Guesswork, or Framework: How to Take Your Practice from $1M to $3M
Show notes
In this episode of Decamillionaire Decoded, Justin addresses why so many financial advisors who break through the $1M revenue mark get stuck and struggle to reach $3M . Moving away from the exhausting cycle of "hard work and guesswork" or fragmented DIY methods, Justin explains why true scale requires a proven framework . He breaks down the multi-phase journey of adopting a system - borrowing it fully, building upon it over time, and only later earning the right to freestyle . Finally, he emphasizes the essential trifecta: aligning your business framework, yourself, and your specific avatar to systematically double your enterprise value .
DecaMillionaire Decoded Links
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41 min
Building an Entity with an Identity: Bridging the Execution Gap, with Renee Russo
Show notes
In this episode of Decamillionaire Decoded, Justin sits down with award-winning exit planner Renee Russo to discuss how to build a business with its own unique identity . Renee shares her personal entrepreneurial journey and breaks down how founders can bridge the "execution gap" between where they are and their ultimate vision . Together, they explore why entrepreneurial energy often becomes dysregulated without proper systems, how to build an "accountability infrastructure," and the critical mindset shift required to move from being an all-star player on the field to a strategic coach or owner .
DecaMillionaire Decoded Links
• Book - Ready to Rise, by Renee Russo
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24 min
How I Make My Clients Rich Against Their Will
Show notes
In this episode of Decamillionaire Decoded, Justin exposes why the vast majority of financial advisors never cross $1M in revenue and explains how he helps his coaching clients build wealth systematically. Moving past the "sandcastle effect" - where revenue fluctuates and growth relies merely on market performance - Justin details the psychological shift from the panic zone ($0–$1M) and complacent zone ($1M–$3M) to the ultimate freedom zone ($3M+).
DecaMillionaire Decoded Links
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31 min
3 Financial Advisor Business Models
Show notes
In this episode of Decamillionaire Decoded, Justin challenges the industry myth that financial advisors must choose between high income, calendar freedom, or enterprise value . Drawing from his personal journey - from building a lifestyle practice to launching an RIA from scratch and pursuing a $10 million net worth - Justin breaks down the drawbacks of both pure lifestyle and traditional value-creation business models . He introduces a third, superior alternative: the Value-Style business model . Through his Decamillionaire Way framework, he details how advisors can blend the best elements of lifestyle and enterprise growth to achieve high income, total freedom, and maximum business value simultaneously .
DecaMillionaire Decoded Links
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44 min
Fortune Favors the Bold: From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyar
Show notes
In this episode of Decamillionaire Decoded, host Justin Goodbread sits down with Mitch Skyer, a seasoned entrepreneur and Certified Exit Planning Advisor (CEPA). Mitch shares his journey from co-founding a transit technology company with just $500 to navigating a multi-million dollar acquisition and stepping into a leadership role within a private equity roll-up firm.
Together, they discuss the core realities of scaling a business: knowing when to find complimentary partners, avoiding costly "rabbit hole" distractions, and recognizing when business risk outweighs opportunity. Mitch also addresses the emotional transition of exiting a company, offering practical wisdom on separating personal identity from a business and building transferable enterprise value.
DecaMillionaire Decoded Links
• LinkedIn: AFI Strategic Partners
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28 min
Enemies of the DecaMillionaire
Show notes
In this episode of Decamillionaire Decoded, Justin explores the mental and operational traps that prevent financial advisors from scaling their practice past $10 million in enterprise value. Drawing from a vivid personal experience in a pitch-black West Virginia coal mine and timeless principles from Psalm 23, Justin illustrates how advisors often feel trapped in "darkness" when chasing endless growth targets.
Justin breaks down the journey from a "mountaintop of want" to a "mountaintop of more than enough," identifying the seven deadly enemies holding advisors back.
DecaMillionaire Decoded Links
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28 min
How Financial Advisors Can Run a Discovery Meeting That Closes Itself
Show notes
In this episode Justin reveals how financial advisors can stop endlessly chasing prospects and engineer a "discovery meeting" process that converts up to 80% of leads without relying on owner charisma or decades of experience. He breaks down why the traditional model of relying strictly on referrals leads to stagnation and explains how shifting to an automated, value-driven system builds scalable enterprise value.
Justin walks listeners through his "DEPTH" framework - Diagnose, Expose, Picture, Transform, and Hardware - demonstrating how addressing prospect pain points, demonstrating real transformation, and providing key answers prior to the initial meeting empowers junior advisors and drastically boosts AUM conversion.
DecaMillionaire Decoded Links
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48 min
Secrets of the Top 1% of Financial Advisors
Show notes
In this episode of Decamillionaire Decoded, host Justin Goodbread reveals how the top 1% of financial advisors and business leaders break away from the remaining 99% by operating from an "inner world" of vision, identity, and aligned values rather than reacting to external market conditions. He breaks down why fear of failure, loss of control, and a scarcity mindset hold most professionals back.
Justin introduces his actionable "4 Cs" framework - Catch, Confront, Change, and Condition - to help listeners rewire their responses, embrace calculated risks, and build muscle memory through 90-day execution cycles to scale their enterprise value beyond $10M.
DecaMillionaire Decoded Links
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28 min
How to Build a Personal Brand as a Financial Advisor
Show notes
In this episode of Decamillionaire Decoded, Justin addresses the critical missing link holding financial advisors back from reaching $10M+ enterprise value: personal branding. Moving beyond credentials, marketing, and analytical checklists, Justin explains why true scale requires advisors to drop their technical guard, uncover their unique personal story, and embrace authenticity. He breaks down the core architecture of branding - from establishing your vision and mission to defining values and core promises. By sharing his own journey and practical frameworks, Justin outlines how peeling back personal layers directly drives market distinction, client attraction, and long-term business growth.
DecaMillionaire Decoded Links
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28 min
The Top 1% of Financial Advisors
Show notes
In this episode of the Decamillionaire Decoded Podcast, host Justin reveals the "dirty little secret" behind the top 1% performers and decamillionaires: a willingness to fail fast and fail often. He breaks down the brutal math of success, explaining why high achievers must embrace high output and low win ratios.
Justin outlines the critical "Currency Stack"—story, equity, relationships, and reputation—and shows advisors how to scale using systems, technology, and team alignment. Justin challenges listeners to abandon 30-year mindsets, reverse-engineer 3-year goals into 90-day execution plans, and embrace the reps needed to reach elite levels.
DecaMillionaire Decoded Links
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30 min
The Midas Touch Part 8: Guarding Your Thoughts for Maximum Impact
Show notes
In this episode Justin reveals why most business owners struggle to prosper: a lack of disciplined thinking. Drawing on foundational scriptures, Justin explains how your thoughts hold an inevitable trajectory toward either abundance or lack. Learn how to audit your thought life, dismantle limiting beliefs, and renew your mind to unlock biblical prosperity and scale your enterprise.
DecaMillionaire Decoded Links
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37 min
The Ultimate Attraction Tool For Financial Advisors
Show notes
Most financial advisors rely on easy LinkedIn posts or family Facebook comments, missing out on YouTube - the ultimate client attraction tool. In this episode Justin explains why YouTube is uniquely built to make your long-form content binge-worthy and evergreen, keeping your dream clients watching for hours until they are ready to buy.
Justin introduces the Trust Pyramid (Known, Trusted, Desired) and breaks down how to stop making videos about what you want to discuss, shifting instead to what your ideal client is actually searching for. Learn why you don't need fancy cameras or compliance worries, and discover the simple three-step system: Name It, Build It, Film It to turn real client questions into authentic videos that scale your firm's enterprise value.
DecaMillionaire Decoded Links
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44 min
$10,000,000 happens when you "Go Pro"
Show notes
In this episode Justin addresses why 80% of financial advisors remain stuck in mediocrity - never breaking $1 million in revenue - and reveals the single decision required to "go pro." Drawing on pivotal advice from industry legend Rick Edelman, Justin contrasts amateur practice habits with master-level enterprise thinking.
He breaks down the "Go Pro" Standard framework, an approach centered on identity, investment, and infrastructure. Learn how shifting from an advisor-first mindset to a business-owner identity, designing your calendar, and reallocating capital into marketing and team-building can double your firm's enterprise value in 18 to 36 months - all while reclaiming your personal freedom.
DecaMillionaire Decoded Links
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28 min
How to Get Clients From YouTube Without Going Viral
Show notes
Many financial advisors view YouTube as stressful and time-consuming, but with just a few hours a week, it can unlock millions in revenue and enterprise value. In this episode, Justin reveals his step-by-step YouTube framework designed to turn casual viewers into ideal clients. Learn how to ditch industry jargon, craft high-converting hooks, guide your avatar with empathy, and construct simple calls-to-action that create binge-worthy content without taking on a full-time media job.
DecaMillionaire Decoded Links
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32 min
YOU DON'T NEED TO GO VIRAL: How Financial Advisors Build Eight-Figure Practices With the Right Audience, Not the Biggest One
Show notes
Stop chasing viral trends and algorithm hacks. In this episode Justin reveals why standard YouTube advice fails financial advisors and explains how to build a high-converting channel tailored for true practice growth.
Drawing from his journey scaling and exiting an eight-figure RIA, Justin breaks down the "YouTube Academy" approach. Learn why broad appeal, flashy editing, and viral subscriber counts don't build enterprise value - and why hyper-targeted, problem-solving videos do. Discover the three authentic content sources you already possess so you never run out of ideas, attract your ideal avatar, and turn low view counts into massive revenue.
DecaMillionaire Decoded Links
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23 min
The Leverage Grid: Escaping the Back Office to Scale Your Practice
Show notes
Are you drowning in your back office ? Most financial advisors stall not from a lack of marketing, but because they spend 70% of their week trapped in non-revenue-generating administrative weeds .
In this episode, Justin introduces the Leverage Grid and the game-changing One-Touch Protocol designed to reclaim five to seven hours of your workweek. By learning how to guard the gate of your time, utilize your team as "ammo," and execute flawless handoffs, you can stop micromanaging and refocus on your highest-value activities. Stop touching tasks multiple times and start scaling your practice toward a multi-million dollar valuation.
DecaMillionaire Decoded Links:
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29 min
Profiling Your Way To Freedom
Show notes
In this episode of the Decamillionaire Decoded Podcast, Justin tackles the scaling bottleneck plaguing financial advisors making under $3 million in revenue . To break out of the daily grind and achieve true freedom, Goodbread introduces a framework mapping the eight core areas of business onto the DISC personality profile . He emphasizes that a CEO's highest-value work is finding clients and solving problems, yet most advisors dilute their hourly worth by performing low-leverage admin and operational tasks . Ultimately, scaling to a multi-million dollar asset requires shifting all beneath-pay-grade tasks to specialized A-players before finally duplicating oneself to step away from day-to-day operations entirely .
DecaMillionaire Decoded Links:
• Amazon: Your Baby's Ugy by Justin Goodbread
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56 min
Scaling from Scratch to a Multi-Million Dollar Machine, with Kyle Kuyat and Jacob Gardner
Show notes
In this episode of The Decamillionaire Decoded Podcast, host Justin Goodbread sits down with Kyle Kuyat and Jacob Gardner to discuss breaking through the "advisory doldrums" where 80% of financial advisors stall. After executing a hard reset of their independent RIA, Kyle and Jake scaled their business from just $2,400 in initial monthly revenue to an estimated $2 million top-line run rate, driven by over $1 million in pure planning revenue.
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