eCommerce Badassery

The Shopify Editions Fall 2026 release is here, and while AI is once again taking center stage, there are some long-overdue improvements worth getting excited about. But not every shiny new feature is all it's cracked up to be.

In this episode, we're talking about:

•

The latest AI shopping updates and what they actually mean for merchants

•

New Shopify Sidekick capabilities and how they performed in my real-world tests

•

Shopify's new Canvas theme builder and why I'm not convinced it's a good idea

•

A long-overdue collection merchandising update that I'm VERY excited about

•

Plus, a handful of other updates you'll want to know about

Tune in for my take on what's worth your attention, what you can probably ignore, and where you should think twice before jumping in.

Shopify Editions Updates:

https://www.shopify.com/editions/fall2026

_______

Full Episode Show Notes

https://ecommercebadassery.com/400

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Want to make more money this holiday season? Send more emails. But if the thought of increasing your email frequency has you worried about declining open rates, unsubscribes, or landing in the spam folder, this episode is for you.

Here's the thing: your open and click rates don't pay the bills. Revenue does. And while email engagement matters, a dip in those metrics isn't necessarily a reason to pull back. In this episode, we're talking about how to strategically increase your email sends for Black Friday and the holiday shopping season without sacrificing your email deliverability.

Here's what we're covering:

• Why declining open and click rates aren't always a bad thing
• The email metric that matters most to inbox providers
• How to prepare your subscribers for increased holiday email frequency
• A simple way to protect your list from unnecessary unsubscribes and spam complaints
• My favorite trick for sending to less-engaged subscribers (and how I used it to help a client escape the spam folder)
• What the data says about the best times to send your holiday emails

Don't let the fear of the spam folder keep you from making more sales. It's time to send the damn email.

_______

Holiday Podcast Episodes & Resources

http://ecommercebadassery.com/holidaypodcast

_______

Full Episode Show Notes

https://ecommercebadassery.com/399

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Selling online can feel impersonal, but you’ve got more opportunities to make your customers feel special than you might think.

In this quick episode, I’m sharing seven ways to surprise and delight your customers this holiday season... without creating a ton of extra work for yourself.

Inside this episode:

• What makes an unexpected extra worth including.
• How to give loyal customers a little VIP treatment.
• A retail standby that can bring shoppers back after the holidays.
• Small touches that make holiday shopping more fun.

_______

Holiday Podcast Episodes & Resources

http://ecommercebadassery.com/holidaypodcast

_______

Full Episode Show Notes

http://ecommercebadassery.com/398

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook.

Inside this episode:

•

The must-have Q4 segments that set you up for success

•

How to get your subscribers to actually pay attention

•

A fresh perspective that might just flip your current strategy on its head

_______

Holiday Podcast Episodes & Resources

http://ecommercebadassery.com/holidaypodcast

_______

Full Episode Show Notes

http://ecommercebadassery.com/397

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Holiday marketing can start to feel pretty repetitive, especially when you’re promoting the same product assortment for weeks on end. But you don’t need a constant stream of new products, promotions, or elaborate gift guides to keep giving customers a reason to pay attention.

In this episode, we’re talking about how to change the positioning around the products you already sell so they feel relevant to more people, more gifting situations, and more buying motivations throughout the holiday season.

In this episode:

•

Why changing your positioning can help you get more mileage out of the products you already sell

•

How to make it easier for holiday shoppers to connect a product with someone on their list

•

Creative ways to find fresh marketing angles beyond the standard holiday gift guide

•

How to use these ideas across your holiday marketing without creating a ton of extra work

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/395

Holiday Resources

https://ecommercebadassery.com/holidaypodcast

The Lounge

https://ecommercebadassery.com/membership

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

New customers could be sitting on your site right now, waiting for a reason to join your email list before Black Friday. This week, I'm sharing ways to grow your email list before the holiday rush, from the basics most stores get wrong to the creative ideas your competitors aren't using yet.

Shoppers are already researching their Black Friday buys, and the ones who join your list now are the ones you'll get to sell to when your sale drops. Whether you have a handful of subscribers or thousands, you'll walk away with a few new ways to get more of the right people on your list in time for BFCM.

In this episode:

• How to optimize your pop-up strategy
• The default Klaviyo setting quietly keeping past customers off your list
• A mystery discount code idea that gets people excited to open your Black Friday emails
• How to make social media sign-ups feel like a game instead of a chore
• When price drop and wishlist alerts are worth the setup (and when to skip them)
• What happens when you keep your sign-up forms live during Cyber Week

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/394

Holiday Resources

https://ecommercebadassery.com/holidaypodcast

The Lounge

https://ecommercebadassery.com/membership

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Before you lock in your Black Friday plans, let’s talk about what shoppers say they want, and what that actually means for your business. I’m breaking down Tapcart’s BFCM shopper survey and sharing where I agree, what deserves a closer look, and how I’d approach these findings as an eCommerce strategist.

From choosing your promotion to deciding how often to email, this episode will help you ask better questions about your Q4 plans before you add one more thing to your to-do list.

In this episode:

• Who’s behind the survey and why that matters when interpreting the results
• What spending expectations can, and can’t, tell you about your customers
• Whether different shopper behaviors call for different marketing strategies
• How AI is influencing product discovery and shopping decisions
• When holiday shopping starts, and what that means for your promotional calendar
• Which offers shoppers say they prefer and how to weigh that against your own results
• How much communication customers are open to during a sale
• The role loyalty programs can play beyond the holiday season

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/394

Holiday Resources

https://ecommercebadassery.com/holidaypodcast

The Lounge

https://ecommercebadassery.com/membership

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Most of the metrics you're blaming right now aren't actually the problem. Your conversion rate, your ad performance, your email flows... they're usually just the messenger. And chasing the wrong fix means you spend real time and money without ever solving anything.

In this episode:

• The one question to ask before you touch any underperforming metric in your business
• Why the obvious answer is almost never the real one
• Where this same trap shows up way outside of marketing
• The weirdly specific cat story + $10k vet bill that illustrates this perfectly (apologies in advance)

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/393

The Lounge

https://ecommercebadassery.com/membership

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings reinforce long-standing email advice, others challenge the “best practices” we’ve all heard for years.

In this episode, I’m breaking down the data through an eCommerce lens and digging into:

• Whether image-heavy emails actually hurt deliverability
• What segmentation really means for product-based businesses
• The subject line tactics that may, or may not, matter
• Which “spam words” are actually worth worrying about
• What the data says about the best days and times to send
• Why some list-growth and automation findings are a little misleading
• The email metrics I think matter more than opens and clicks

You’ll also hear why some of the tiny email optimizations people obsess over probably matter a lot less than you think, and what I’d prioritize instead if your goal is actually making more sales from email.

If you’ve ever wondered whether you’re sending at the wrong time, using too many images, overthinking your subject lines, or following outdated email marketing advice, this episode will give you a much better framework for deciding what’s worth testing in your business.

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/392

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop).

In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists.

In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season.

Here’s what you’ll learn:

•

The reason clever content is killing your Q4 sales (and what to do instead)

•

One shift that turns your product from “meh” to must-gift

•

What your overwhelmed customer actually needs from your content (hint: it’s not more emojis)

•

The invisible copy mistake that’s secretly costing you conversions

•

How to shut down buyer hesitation before it ever bubbles up

•

What most brands get totally wrong about email frequency (and how to fix it without annoying your list)

•

Why sounding like a broken record might be your best Q4 strategy

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/391

Gift Guide Glow-Up

https://ecommercebadassery.com/glowup

Holiday Content Bundle

https://ecommercebadassery.com/holiday-content

More Holiday Podcast Episodes

https://ecommercebadassery.com/holidaypodcast

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care?

Here’s a hint: it’s not about slashing prices.

In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you think. It’s not about having the flashiest promo or the biggest ad budget. It’s about how you show up for your customers and what you do to make their lives easier this season.

We’re talking about a subtle but powerful shift in your Q4 strategy that will change how customers experience your brand... and why it could be the key to more conversions, better engagement, and long-term loyalty.

Want to become your customer’s holiday hero? Click play and let’s talk.

Here’s what you’ll learn:

•

The Q4 mindset shift that separates the meh from the memorable

•

The simple strategy that elevates your brand without extra inventory

•

How to turn product overwhelm into curated ease

•

One thing you can add today to create instant "wow" moments

•

The overlooked marketing assets that make you unforgettable

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/390

Holiday Strategy Resources

https://ecommercebadassery.com/holiday

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

One accidental slip of the tongue on QVC turned into a viral moment, a Jimmy Fallon appearance, and apparently, a whole lot of sold-out wigs. But beyond being freaking hilarious, Toni Brattin’s now-infamous live TV moment is also a pretty great reminder for every business owner who’s ever been afraid to put themselves out there.

In this episode, we’re talking about the fear of looking stupid, why even people with decades of experience still screw up, and what staying safely behind the scenes could be costing your business... especially when standing out and getting visible matters more than ever.

In this episode:

• What Toni’s viral QVC moment can teach us about showing up imperfectly
• Why experience doesn’t mean you’ll never screw up
The difference between getting comfortable and waiting until you feel ready
• Why your mistakes probably feel much bigger to you than they do to your audience
• The hidden cost of letting embarrassment keep you invisible

If you’ve been avoiding video, live shopping, collaborations, interviews, or anything else that puts you front and center, this episode might be the little kick in the butt you need.

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/389

The Lounge Membership

https://ecommercebadassery.com/membership

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Think local marketing is only for brick-and-mortar stores? Think again.

In this episode, I'm sharing why some of the biggest opportunities for your eCommerce business might be closer to home than you realize. If you're looking for fresh ways to increase brand awareness, reach new customers, and build stronger relationships before the holiday shopping season, this conversation will get the wheels turning.

You'll walk away with practical ideas you can actually implement—plus a few opportunities you've probably never considered.

In this episode:

• Why "online business" doesn't have to mean "online-only marketing"
• A marketing opportunity that's been right in front of you all along
• One relationship-building strategy that pays off long after the event is over
• How other small businesses can become some of your best marketing partners
• An old-school tactic that's still surprisingly effective
• Where to start if you've never done any local marketing before

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/388

The Lounge Membership

https://ecommercebadassery.com/membership

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

The biggest brand campaigns of 2026 share a handful of strategies, and none of them require a seven-figure marketing budget to pull off.

Marketing Dive rounded up the year's standout campaigns, and these weren't chosen on vibes. Every one had results the companies reported publicly. Aerie, Coach, Expedia, Burger King, and Dove ran them with massive teams and millions of customers behind them. The strategies underneath are ones a small eCommerce brand can run with a product, an email list, and customers who already talk to you.

Inside, the six moves driving those campaigns, how to translate each one to your size and your resources, and the one most brands hesitate to try even though it builds customer trust faster than anything else on the list.

In this episode:

• Why leading with your values works for some brands and quietly costs others customers
• The move Coach made before launching their campaign that most brands skip entirely
• What to give creators if you want the content to actually perform
• The response to customer complaints that makes people more likely to buy from you
• Why the reviews you're tempted to hide might be doing the most selling
• The reason your best message probably doesn't need replacing

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/387

The Lounge Membership

https://ecommercebadassery.com/membership

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine

Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one.

In this episode of the eCommerce Badassery Podcast, I’m calling BS on all of that. Because the truth is, this is your golden window to warm up your audience, test offers, and build serious momentum before the Black Friday inbox war begins.

We’re breaking down exactly why this season is a strategic goldmine, what your customers are really thinking during this time, and what kind of campaigns you should be running no matter what you sell.

If you’ve ever felt like you go from summer slowdown straight into Black Friday panic mode, this episode is your reset button.

What you’ll learn:

•

Why August + September are NOT throwaway months

•

How your customer’s mindset shifts during this season (even if they’re not going back to school)

•

Campaign ideas for every type of product-based business

•

The emails to send to re-engage your list and start building buzz

•

Mistakes to avoid that could cost you BIG in Q4

•

How to map out a 6-week content plan without the overwhelm

_______

Links Mentioned

Full Show Notes

https://ecommercebadassery.com/386

The Lounge Membership

https://ecommercebadassery.com/membership

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Raise your hand if you've ever said "I know what I should be doing, but I'm not doing it." Yeah... that's what I thought. Consider this episode the kick in the pants you've been waiting for.

I'm walking through the eCommerce advice you've heard a million times and still aren't doing. These come up over and over with my students and clients, including the ones who look like they have it all figured out from the outside.

And after recently getting a behind-the-scenes look at what my Lounge members are working on and struggling with, I can confirm we are ALL guilty of at least one of these. No shade, no shame. Just the fundamentals that quietly cost you sales when they slip, some real stories of what happens when they do, and a nudge to pick the one or two you know you've been avoiding.

In this episode:

•

The website issue that quietly tanked one member's summer sales (and how long it probably went unnoticed)

•

My once-a-month habit that catches problems before your customers find them for you

•

Why I want you logging numbers in a spreadsheet even though AI could do it for you

•

The money-saving habit that's actually costing you money

•

The easiest sales you're leaving on the table with people already on your site

•

What cleaning up a 600-SKU store taught me about why customers give up before they buy

•

The ad spend math that made my clients stop listening to their accountants (sort of)

•

My exact rule for how long to give something before you're allowed to quit it

•

The number one thing still holding most store owners back (yep, this one again)

_______

Full Episode Show Notes

http://ecommercebadassery.com/385

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Owning an eCommerce business can feel overwhelming, especially when you're wearing all the hats. Between marketing, tech issues, customer service, inventory, and everything else on your plate, it's easy to fall into the habit of trying to figure everything out yourself.

In this episode, I'm sharing a pattern I've noticed over and over again... both in my own business and while coaching Shopify store owners inside the Lounge. If you've ever spent hours troubleshooting, felt like you were reinventing the wheel, or convinced yourself you just needed to "work harder," this conversation might change the way you approach your next challenge.

In this episode:

•

A common habit that's quietly costing business owners time and momentum.

•

The story of a problem that was solved much faster than anyone expected.

•

An opportunity many product-based business owners never think to ask for.

•

Why your first instinct when you get stuck may be working against you.

•

A simple challenge to try the next time you hit a roadblock in your business.

_______

Full Episode Show Notes

http://ecommercebadassery.com/384

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

You might be thinking more traffic is the answer. More ads, more content, more new eyeballs. And sure, traffic matters. But there's revenue already sitting in your business right now that you're not tapping into.

This episode is a sneak peek from the SIP Magazine, the exclusive monthly publication for Lounge members. Last month's issue covered 6 places to find revenue you already have — and today I'm sharing 3 of them, all focused on your marketing strategy and where you're actually putting your energy. No new audience required.

If you've ever felt like you're running on a hamster wheel trying to constantly chase new customers, this is your wake-up call. Because you already have people who've bought from you, people who know you, people who are warm — and most stores are completely ignoring them.

In this episode:

• The often-overlooked buyer group that's costing you repeat sales (and exactly what to do about it)
• Why your best-selling products might actually be your biggest missed opportunity
• A specific email campaign structure that re-activates customers who've gone quiet
• The one scenario where making your emails longer is actually the right move
• What to do if you're thinking about incentivizing re-engagement (and when it might not even be necessary)
• A wholesale strategy that most product-based business owners are sleeping on

_______

Full Episode Show Notes

http://ecommercebadassery.com/383

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Shopify Editions Summer 2026 is here, and there's one update quietly affecting whether your products show up in AI shopping results at all. Most merchants have no idea it's even an issue.

This release packed in 150+ updates across AI shopping, wholesale, inventory, and marketing. Some are worth acting on immediately. A few come with real limitations the announcement didn't make obvious. And at least one "feature" I'd turn off.

In this episode:

• Why your product data might not be sending to the Shopify catalog correctly — and the fix
• The B2B wholesale update that's now on all plans (and the catch)
• A new marketing tool worth testing even if you don't currently run ads
• The Sidekick recommendation I'm watching closely before I trust it
• The cash back offer that sounds great and why I'm skipping it

_______

Full Episode Show Notes

http://ecommercebadassery.com/382

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

You're halfway through 2026, and what you do this quarter decides whether Q4 feels calm and profitable or like a three-month scramble. Q3 is the most important planning window of your whole year, and most store owners spend it on the wrong things.

Inside, the 6 moves actually worth your time for the back half of 2026: what to double down on now, and what to drop so you have room to do it. Plus the one question you can run every task through to know instantly whether it deserves your time between now and December.

In this episode:

• The move with a closing window. Wait until fall and you've already missed it.
• The website leak that's quietly costing you on every visitor, and why it gets way more expensive once holiday traffic hits.
• The Q4 prep work that has to happen now in the summer, not in November.
• The mid-year number most store owners get proud of, while their profit quietly disappears.
• The one filter question that decides where your time goes for the rest of the year.

_______

Full Episode Show Notes

http://ecommercebadassery.com/381

_______

Learn With Me

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com/

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683