Podcast

How To Be A Handmade Boss

Business, Entrepreneurship, Marketing

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.

We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!

I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.

However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.

Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

Episodes
139
Releases
Weekly
Typical length
10 min
On air since
2024
Latest episode
6 days ago

Episodes

139 episodes, newest first

  1. Has Etsy Search Changed? What Etsy Actually Says in 2026

    Season 1, Episode 138

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales

    Has Etsy Search actually changed in 2026? Etsy has now confirmed that it's making Search more personalised and relevance-driven — but that doesn't mean every algorithm rumour you're hearing is true.
    In this episode:
    What Etsy has actually said about personalised Search
    What “real-time intent” and shopping missions mean
    Why this does NOT mean keywords are dead
    What Etsy hasn't confirmed about rankings
    What I'd actually focus on in your listings now

    Understand the change without rebuilding your whole Etsy shop because somebody shouted “algorithm” on the internet.

    📱 Social Media Sidekick is OPEN!

    Get your monthly content plan, post ideas, templates and tools to help you stay visible, promote your products and make social media easier through Christmas and all year round.

    🎁The £1,180+ Fix Your Socials launch bonus package is only available until Thursday 29th October at 8pm UK time

    🔒 Doors close 29th October at 8pm UK time.

    👉 https://www.handmadebosses.com/smsfix

    10 min
  2. #137 Etsy Fees UK 2026: What Does Etsy Actually Charge You?

    Season 1, Episode 137

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales

    How much does Etsy actually charge a UK seller in 2026? It's more than just the 6.5% transaction fee.
    In this episode:
    The main Etsy fees UK sellers currently pay
    The difference between transaction and payment-processing fees
    What the UK Regulatory Operating Fee is
    Which extra fees only apply in certain situations
    What to check before deciding whether an Etsy sale is genuinely profitable

    You don't need to memorise every fee. You do need to know what is actually coming out of your sales.

    📱 Social Media Sidekick is OPEN!

    Get your monthly content plan, post ideas, templates and tools to help you stay visible, promote your products and make social media easier through Christmas and all year round.

    🎁 Join by 26th October for the limited-time Handmade Bosses Planner bonus, plus over £1,180 in bonuses.

    🔒 Closes 29th October at 8pm UK time.

    👉 https://www.handmadebosses.com/smsfix

    10 min
  3. #136 Shipping Etsy Orders to the USA From the UK? What You Need to Know

    Season 1, Episode 136

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales

    Shipping Etsy orders from the UK to US customers has changed, and DDP, tariffs and duties are causing plenty of confusion.
    In this episode:
    What changed for US-bound Etsy orders in July 2026
    What Delivered Duty Paid (DDP) actually means
    Why the change matters for Etsy Purchase Protection
    How Etsy's tariff estimator can help
    Why US-specific pricing may make more sense than increasing every price

    Before switching off US delivery completely, work out what the new rules actually mean for your products and your profit.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    7 min
  4. #135 Selling to the EU on Etsy New Packaging Rules Explained

    Season 1, Episode 135

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It:http://www.handmadebosses.com/whynosales

    New EU packaging and EPR rules are causing a lot of confusion for Etsy sellers, especially businesses selling from the UK into Europe.

    In this episode:

    • What changed from August 2026
    • What PPWR and EPR actually mean
    • Why the rules may affect handmade sellers
    • Why requirements aren't identical in every EU country
    • What I'd check before switching off EU delivery

    You don't need to become an EU packaging-law expert. You do need to know whether the rules apply to your business.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    9 min
  5. #134 Etsy Updates 2026: 3 Changes Sellers Need to Know

    Season 1, Episode 134

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: https://www.handmadebosses.com/whynosales

    Etsy has made several seller changes in 2026, but which ones actually matter to your shop?

    In this episode, we'll cover:
    New DDP requirements for international sellers shipping to US buyers
    What the US shipping changes could mean for your pricing and postage
    Etsy's redesigned Payment account
    New information and appeal options for removed listings
    What you actually need to do about each change

    No giant Etsy-news dump. Just three changes actually worth knowing about.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    8 min
  6. #133 How Long Does It Take to Get Your First Sale on Etsy?

    Season 1, Episode 133

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: https://www.handmadebosses.com/whynosales

    Opened your Etsy shop and still waiting for that first order?

    In this episode, you'll learn:
    Why there is no normal number of days to get your first Etsy sale
    Why comparing your shop with other new sellers can be misleading
    What to look at instead of just counting days
    How to tell whether enough buyers have actually seen your products
    What to do while you're waiting for your first order

    Your first sale isn't on a timer. Get useful evidence before you start changing everything.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    8 min
  7. #132 Etsy Stats for Beginners: Which Numbers Actually Matter?

    Season 1, Episode 132

    Show notes

    About It: https://www.handmadebosses.com/whynosales

    Etsy Stats can give you a lot of numbers without necessarily telling you what to do with them.

    In this episode, you'll learn:
    The difference between Etsy visits and views
    Which Stats I'd look at first as a beginner
    What conversion rate can and cannot tell you
    How to use listing Stats to spot useful patterns
    Why you shouldn't panic over one quiet day

    Use your Etsy Stats as clues, not a daily business report card.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    14 min
  8. #131 How Many Listings Should You Have on Etsy?

    Season 1, Episode 131

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: https://www.handmadebosses.com/whynosales

    How many listings do you actually need on Etsy before you can expect traffic or sales?

    In this episode:
    Is there a “right” number of Etsy listings?
    When adding more products can genuinely help
    When more listings are just creating more work
    How to tell whether you should expand or improve
    What to check before aiming for 50 or 100 listings

    More listings can help. But only when more is actually the right job.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    13 min
  9. #130 - Should You Use Etsy Ads As A New Seller?

    Season 1, Episode 130

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: https://www.handmadebosses.com/whynosales

    Should you use Etsy Ads as a new seller, or are you about to spend money before your listings are ready?

    In this episode, we’ll look at when Etsy Ads can help, when they might waste your money, and what to check before turning them on.

    You’ll learn:
    What Etsy Ads can and cannot do
    Why ads do not fix unclear listings
    How to know if your listing is ready for more traffic
    When to wait before using ads
    What to check before spending money

    Use ads as a tool, not a panic button.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    9 min
  10. #129 - Why Is My Etsy Shop Getting Views But No Sales?

    Season 1, Episode 129

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: https://www.handmadebosses.com/whynosales

    Getting Etsy views but no sales can feel wildly frustrating, especially when people are clearly clicking but nobody is buying.

    In this episode, we’ll look at what Etsy views actually tell you, what they do not tell you, and what to check before changing your whole shop in a panic.

    You’ll learn:
    Why views do not automatically mean sales
    What buyers may be hesitating over
    Why more traffic is not always the answer
    What to check first on a listing with views
    How to spot the biggest buyer brake in your Etsy listing

    Use your views as clues, not proof that everything is broken.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    8 min
  11. #128 - How To Price Your Etsy Products: A Walkthrough

    Season 1, Episode 128

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: https://www.handmadebosses.com/whynosales

    Not sure how to price your handmade items on Etsy? You are absolutely not the only one.

    In this episode, we’ll look at why guessing your price or copying competitors can cause problems, and what you need to include before deciding what to charge.

    You’ll learn:
    Why materials are only one part of your price
    Why copying other Etsy sellers can be risky
    What costs beginners often forget
    How pricing affects profit and buyer trust
    What to check first before changing your whole shop

    Start with one product. Check the real numbers. No panic-pricing required.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    13 min
  12. #127 - Should You Shorten Your Etsy Titles?

    Season 1, Episode 127

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: https://www.handmadebosses.com/whynosales

    Should you shorten your Etsy titles, or is that just another thing sellers are panicking about this week?

    In this episode, we’ll break down what Etsy’s newer title guidance actually means for handmade sellers and what to change first.

    You’ll learn:
    Why overly long Etsy titles can confuse buyers
    What “clearer titles” actually means
    Why keywords still matter, but your title does not do everything alone
    How to tidy one Etsy title without panic-editing your whole shop
    What to check next if your listings still are not selling

    Start with clarity. Not chaos.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    11 min
  13. #126 - Etsy’s New Payment Account Explained: What Sellers Need to Know

    Season 1, Episode 126

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: https://www.handmadebosses.com/whynosales

    Etsy has redesigned its Payment account, and the new Current, Pending and Total balances may look confusing when they first appear.

    In this episode, you’ll learn:
    ✅ what Current, Pending and Total mean
    ✅ where Payment account reserve money now appears
    ✅ why your Current balance might look negative
    ✅ how to check whether a payout is delayed or genuinely blocked
    ✅ which further Payment account changes Etsy says are coming soon

    Check the labels before assuming Etsy has pinched your money.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    8 min
  14. #125 - Why Your Social Media Isn’t Leading To Sales Yet

    Season 1, Episode 125

    Show notes

    🎁 Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: https://www.handmadebosses.com/whynosales

    Getting views and likes on social media but still not seeing sales? This episode breaks down why being seen is not the same as being understood.

    You’ll learn:
    Why likes do not automatically mean sales
    What buyers need before they click, DM or buy
    The difference between visible content and clear content
    The Seen → Clear → Action → Repeat system
    Simple fixes for posts that are being ignored
    What your stats may be telling you

    Perfect for handmade sellers who are posting but wondering why it’s not turning into actual sales. ☕

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    20 min
  15. #124 - Social Media for Beginners: What To Post When You Have No Idea Where To Start

    Season 1, Episode 124

    Show notes

    🎁 Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: http://www.handmadebosses.com/whynosales

    Stuck on what to post for your handmade business? This episode breaks social media down for Etsy beginners who feel completely lost before they even start.

    You’ll learn:
    What actually counts as content
    The 4 simple post types beginners need
    Why you don’t need to post every day
    How to stop overthinking the first line
    Easy post examples for handmade sellers
    How social media connects back to Etsy sales

    Simple, practical help for handmade sellers who want to stop faffing and start posting. ☕

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    16 min
  16. #123 - Etsy for Beginners: The Simple Shop Check I’d Do Before Chasing More Views

    Season 1, Episode 123

    Show notes

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It 👉 http://www.handmadebosses.com/whynosales

    Before you chase more Etsy views, ads, Pinterest traffic, Instagram posts, or yet another algorithm rumour, check whether your shop is actually ready for buyers.

    In this episode, you’ll learn:
    👉 Why more traffic won’t fix a confusing Etsy shop
    👉 The simple “stranger test” to audit your listings
    👉 What to check in your photos, titles, descriptions, pricing, and delivery
    👉 How to spot buyer hesitation inside your Etsy shop
    👉 What Etsy stats may be telling you about views, clicks, and sales
    👉 What to fix before posting everywhere

    Perfect for Etsy beginners, new handmade sellers, and quiet shops that need clearer foundations before chasing more traffic. 🧵✨

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    9 min
  17. #122 - Etsy for Beginners: Why Buyers Don’t Trust New Etsy Shops Yet

    Season 1, Episode 122

    Show notes

    Grab the free guide Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It here: http://www.handmadebosses.com/whynosales 🧡

    New to Etsy and getting views but no sales?

    Your products might not be the problem. Buyers may be finding your shop, looking around, and leaving because they don’t trust it enough yet.

    In this episode, we’re looking at the trust signals every Etsy beginner needs, including:

    ✨ How to make your shop look finished
    ✨ What your listing photos need to prove
    ✨ Why vague descriptions lose buyers
    ✨ How delivery info affects trust
    ✨ How to build confidence without lots of reviews
    ✨ What to check in your Etsy stats

    Perfect for handmade sellers who are new to Etsy and want to make their shop feel clearer, safer, and easier to buy from.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    14 min
  18. #121 - Etsy for Beginners: Build Your First Product Range Without Making 47 Random Things

    Season 1, Episode 121

    Show notes

    👉 Free resource mentioned: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It - https://www.handmadebosses.com/whynosales

    This will help you spot where your listings might be confusing buyers, missing key information, or stopping people from clicking and buying.

    💡 Are you new to Etsy and wondering how many products you should start with?
    In this episode, we’re talking about how to build your first Etsy product range without making 47 random things and confusing every poor buyer who lands in your shop. ☕

    Because yes, you might be able to make loads of different handmade products.

    But that doesn’t mean they all belong in your first Etsy shop range.

    You’ll learn:
    ✨ Why random products confuse Etsy buyers
    ✨ What a beginner product range actually is
    ✨ How to choose one clear buyer, occasion, theme, use, or product type
    ✨ How to build variations instead of reinventing everything
    ✨ Why 5 to 10 focused listings can be stronger than 40 chaotic ones
    ✨ How to use Etsy stats to decide what to make next
    ✨ How to make your shop easier for buyers to understand

    This is perfect for Etsy beginners, handmade sellers, and hobbyists who want to turn their products into a proper business without getting stuck in niche panic.

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    10 min
  19. #120 - Etsy for Beginners: How to Know If Your Handmade Product Is Ready to Sell

    Season 1, Episode 120

    Show notes

    👉 Free resource: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It - http://www.handmadebosses.com/whynosales

    This will help you spot what might be stopping buyers from clicking, trusting, and buying from your listings.

    💡Thinking about starting an Etsy shop, but not sure if your handmade product is actually ready to sell?

    In this episode, we’re talking about one of the biggest mistakes Etsy beginners make: opening a shop before checking whether their product is clear, sellable, repeatable, profitable, and easy for buyers to understand.

    Because a product can be beautiful and still not be ready for Etsy yet. Slightly rude, but very useful to know. ☕

    You’ll learn:
    ✨ How to tell if a stranger would understand your product quickly
    ✨ Why “I like making this” is not the same as “buyers want this”
    ✨ How to check if your product has a clear buyer, occasion, or purpose
    ✨ Why repeatability matters for handmade sellers
    ✨ How to think about pricing and profit before you list
    ✨ What to look for on Etsy to check buyer demand
    ✨ How to explain why your product is the right choice

    This is perfect if you’re brand new to Etsy, turning your hobby into a handmade business, or feeling overwhelmed by what to sell first.

    Mentioned in this episode:
    🎧 #116 - Etsy For Beginners: Why Your Listings Aren’t Selling Yet

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    11 min
  20. #119 - How To Get Your First Etsy Sales Without Posting Everywhere

    Season 1, Episode 119

    Show notes

    👉 Grab the free guide here: https://www.handmadebosses.com/whynosales

    ❓ Trying to get your first Etsy sales can feel like you need to be everywhere at once.

    Instagram. TikTok. Pinterest. Facebook. Email. Carrier pigeon. Absolutely not.

    This Etsy for beginners video shows you what to focus on first when you’re new to

    Etsy and want actual sales, not just endless content faff.

    What you’ll learn:
    ✅ Why your Etsy shop needs fixing before you drive traffic
    ✅ How to get your first Etsy sales without posting everywhere
    ✅ What simple traffic actually looks like for handmade sellers
    ✅ Why one platform is enough to start
    ✅ How to turn views into buyers, not just nosy browsers

    📱 Fix Your Socials is back this October!

    If you’re a handmade or product-based business owner struggling with what to post or getting your products seen, come and join me for Fix Your Socials.

    It’s completely FREE, starting 19th October, and I’ll help you create content that gets noticed before Christmas and works all year round too.

    👉 https://www.handmadebosses.com/fixyoursocials

    11 min