Inside Aesthetics

Would you spot it if your accountant got your numbers wrong? Do you get FOMO when new toxins, fillers or other products launch?

Get clinical and business education, practical tools and access to all of our WhatsApp chats with a 14-day free trial subscription to our IA Community app: https://www.insideaesthetics.com/app.html?ep=371

Dr Jake Sloane and David Segal tackle some common themes and questions that keep coming up in their work. Hear how a doctor's accounts revealed GST (Australia's goods and services tax) missing from his treatment pricing and accounts left unreconciled for months, and why every clinic owner needs a basic understanding of their own numbers.

They then cover staying even-keeled through quiet weeks, why there is no need to rush into new products, and how to judge who to trust when everyone in the industry seems to be selling something.

What you'll learn:

• What to ask your accountant so you can sanity check your profit and loss and balance sheet
• Why bulk stock buys distort monthly profit, and why your accountant needs a monthly stock report
• How to set a weekly red line and plan for quiet weeks before panic sets in
• What a clinic actually needs to stock, and why fewer products can mean better margins
• How to assess a new product, and company-funded studies, before you buy
• How to check the track record of business coaches and educators

Hosts:

• Dr Jake Sloane, IA Co-founder & Facial Aesthetic Doctor. Instagram: @drjakesloane. Website: https://www.drjakesloane.com/
• David Segal, IA Co-founder & Business Consultant. Instagram: @david_insideaesthetics. IA Business: https://www.insideaesthetics.com/ia-business.html

Follow IA Podcast on Instagram: @insideaestheticspodcast

Full show notes and transcript: https://www.insideaesthetics.com/episodes.html

Disclaimer: https://www.insideaesthetics.com/disclaimer.html

Episode 370 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

In Chapter 20 we delve into:

•

A serious complication following periorbital filler in a 26-year-old woman - rupture of the globe of the eye.

•

An alleged firebombing at a cosmetic clinic in Bundoora, Melbourne - and the importance of insurance, business interruption cover and crisis communication.

•

The fatal shooting of Marbella cosmetic surgeon Dr Alexander Aslani - raising questions around practitioner safety, complaints escalation, life insurance and wills.

•

The growing influence of lay influencers in skincare marketing - and the tensions between professional expertise, advertising restrictions and misinformation.

00:00 Introduction 00:42 Hosts And IA Community 01:45 Episode Preview Warning 02:52 Eyeball Rupture Case 09:19 Takeaways And Referral Plans 11:06 IA Community App Break 11:42 Melbourne Clinic Firebombing 14:15 Insurance And Business Continuity 21:30 Doctor Shot In Clinic 23:11 Murder Motive Speculation 23:59 Life And Income Protection 27:00 Clinic After A Death 27:53 Wills And Probate Basics 31:00 Complaints And Safety Plans 34:00 AI Notes And Clinic Tools 35:08 Influencers Vs Professionals 37:35 Regulation And Free Speech 46:01 AI Truth And New Era 47:52 Wrap Up And Community

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Episode 369 hosts Nicky Tzimas (Nurse Practitioner from Melbourne, Australia)

In this episode we learn about Nicky's unprecedented battle towards achieving Nurse Practitioner (NP) endorsement in aesthetic medicine.

With more than 35 years in nursing and 18 years in aesthetics, Nicky shares the struggles she faced when the Nursing & Midwifery Board refused to accept that an aesthetics background was suitable for a NP endorsement. Nicky challenged this decision at a tribunal and won, seemingly now establishing a pathway for more Nurse Practitioners to graduate within the aesthetics field.

00:00 Introduction 00:41 IA Community App Update 02:09 Meet Our Special Guest: Nicky Tzimas 04:49 NP Pathway Basics 06:17 Costs Hours Advanced Practice 07:52 AHPRA Delay And Reversal 09:47 Appeal To VCAT 11:04 Why Aesthetics Was Dismissed 12:35 Why Become An NP 14:54 Withheld Endorsement Evidence 18:35 Emotional Toll And Impact 20:15 Taking On The Regulator 22:38 Aesthetics Under Fire 24:25 Winning The Tribunal 25:42 University Gatekeeping 28:57 Landmark Case Impact 30:41 Rebuilding Confidence 31:40 Staying Compliant 32:51 Costs And Legal Preparation 34:02 Life As A Nurse Practitioner 35:46 Mental Health In Consults 37:35 Thanks And Next Steps 38:41 Wrap Up

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Episode 368 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK)

In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google's AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI.

We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong this can be. We cover the importance of multi-channel marketing, patient nurturing, 'speed-to-lead', and how AI chat and phone agents could change the way clinics convert enquiries.

00:00 Introduction 01:51 Meet Our Returning Special Guest Rick O'Neill 02:58 RISE Summit Highlights 05:00 What Changed Since Last Time 06:19 Google AI Overviews Impact 13:56 AI Accuracy And Patient Plans 17:45 Google Vs ChatGPT Usage 20:38 New Search Results Layout 24:07 How To Win In AI Search 31:39 Original Content And E-E-A-T 33:13 Reviews And Aussie Rules 34:41 Compliant Content Strategy 36:10 Mining Your Patient List 36:54 Events That Fuel Marketing 39:22 Webinars That Prequalify 41:33 AI CRM And Chat Agents 43:12 Competition And Speed To Lead 53:47 Luxury Positioning Not Commodities 57:32 Avoiding AI Content Slop 01:00:36 Three Actions To Take Today 01:03:28 Future Of Humans And Agents 01:05:54 Services, Resources And Wrap Up

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Episode 367 showcases our hosts Dr Jake Sloane & David Segal.

In this episode, we dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. We discuss why injectors and clinics should move beyond competing on products, units and price, and instead focus on the skills, outcomes and experience that they provide.

We explore the importance of defining your patient avatar, understanding your patients journey, building trust through every touchpoint, and creating education-led content rather than relying on product-focused marketing. We also share practical ways to improve the clinic experience, strengthen post-care, use automation effectively, and build a brand that feels authentic and consistent.

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00:00 Introduction 01:25 Are You A Commodity? 04:53 Brand Over Products 07:17 Skills Not Mls 10:38 Product Marketing Caveats 11:40 IA Community App Break 13:16 Lovemarks And Patient Avatar 21:54 Audit The Patient Journey 25:19 Clinic Experience Fixes 27:59 Front Desk Brand Impact 28:30 Staffing Challenges 29:16 Branding Done Right 32:15 Consultation Wins Trust 34:44 Post Care Touchpoints 37:04 Texts Over Emails 38:03 Social Media Without Products 39:41 Build Slowly, Stay Authentic 41:46 Social Media Vs Word Of Mouth 44:44 Audit Your Patient Journey 46:08 Map Workflow Automations 47:01 Steal From Great Brands 49:45 Wrap Up And Community

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Episode 366 hosts Lisa Price (Founder and Director of Jade Cosmetic Clinic)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

In Chapter 24 we discuss Lisa's 21-year journey building Jade Cosmetic Clinic. We learn how she moved into aesthetics after a career in midwifery to opening her first clinic in Cairns - then eventually expanding to two and then three clinics. Lisa shares the brutal realities of growing an aesthetics business, including the challenges of staffing, scaling, theft and deciding to closing one of her locations. We also talk about leadership, knowing your numbers, getting the right business support, and how marketing and patient acquisition have changed over the years. Lisa opens up about the personal side of running a business, including family, boundaries and planning for the future.

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00:00 Introduction 00:58 Meet Our Special Guest: Lisa Price 02:28 Podcast App Chat Feature 03:19 From Midwife To Aesthetics 07:06 Opening Her First Cairns Clinic 08:19 Early Clients And Privacy 10:39 Learning Injectables Safely 13:16 Business Basics And Mentors 15:21 Scaling Up And Staff Risks 17:59 Closing A Clinic Location 20:32 Staffing Challenges And Leadership 22:33 How Business Changes You 26:29 Managing Younger Staff 28:35 Coaching Benchmarks 29:35 Boss Vs Friend 30:33 Management Style Tips 32:41 Building A Client Base 34:50 Social Media Limits 35:57 Regulator Raid Story 40:59 Aftermath And Rights 43:02 Biggest Business Lessons 44:39 Family And Boundaries 47:20 Exit And Succession Plan 48:39 Choosing A Business Coach 50:48 Start Again Advice 52:51 Final Thanks And Community

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Episode 365 hosts Dr Steven Harris (Cosmetic Physician from London, UK)

In this episode, we discuss the growing use of the term "regenerative aesthetics" and what regeneration actually means from a scientific perspective. Steven challenges the terms "collagen stimulation", "biostimulation" and the claims made about common treatments including polynucleotides and exosomes.

We also discuss industry hype, conference sponsorship, his concept of "collective drift", the importance of independent research, accurate before-and-after photography and what better research should look like.

00:00 Introduction 01:17 Meet Our Special Guest: Dr Steven Harris 04:56 Conference Sponsorship Debate 08:59 Defining Regenerative Medicine 11:03 App Plug And Live Chat 12:04 Collagen Vs Regeneration 16:06 Who Fuels The Hype? 18:59 Hierarchy Of Hype Breakdown 21:43 Evidence Quality And Clinic Choices 24:34 Hyalase Analogy And Evidence Bar 29:20 Collective Drift And Anecdotes 30:42 Rejuran Evidence Problems 31:28 Commerce Vs Science 33:31 Exosomes And PN Risks 35:20 Consent And Placebo 37:45 Bad Before And After Photos 41:01 What Studies Are Needed 45:33 Brand Loyalty And Discounts 50:08 Patients Requesting Brands 55:30 Rethinking Regenerative Aesthetics 56:33 Ultrasound Filler Research 58:33 Wrap Up And Call To Action 59:40 Community App Outro

RSVP for our 2nd Unfiltered LIVE with Dr Lonny Green

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Episode 364 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

In Chapter 19 we delve into five topics:

• The growing influence of private equity in aesthetics and what Obagi Medical's sale could mean for clinics
• Allergan's "Undetectable Era" and the evolving definition of natural-looking results
• Patient education and clinical photography
• Counterfeit toxin concerns and patient safety following an FDA warning letter
• AI-accelerated longevity research and what emerging technology could mean for the future of aesthetics

00:00 Introduction 01:28 IA Community Explained 04:08 Obagi Sold To PE 05:42 Private Equity Pros And Cons 14:44 Clinic Stocking Concerns 16:40 Allergan And The Natural Look 19:27 What Natural Really Means 21:46 Patient Education Basics 22:15 Biostimulators Vs Fillers 23:13 Consultation Photos That Sell 24:17 FDA Toxin Warning Letter 26:33 Counterfeit Product Risks 28:28 How Patients Verify Safety 30:05 David Sinclair And Longevity 32:29 AI Accelerating Research 38:30 What It Means For Aesthetics 41:09 Would You Take It? 41:41 Live Event And Wrap Up

DOWNLOAD OUR NEW APP IA COMMUNITY:

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Our free content includes:

• Inside Aesthetics podcast - listen to or watch every episode inside the app
• Conference Diary - browse every major event and booking links
• Aesthetic News - keep up to date with the latest stories
• Invites to our live stream events - RSVP for our 2nd Unfiltered LIVE with Dr Lonny Green

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Episode 363 showcases our hosts Dr Jake Sloane & David Segal.

In this episode, we dive into the business side of the consultation and why communication, rapport and trust are such a big part of what we do in aesthetic practice.

We talk about some of the practical ways we build rapport with patients, adapting our communication to different personalities, and understanding the different "currencies of trust" that influence how patients make decisions. We get into:

• Setting the agenda early
• The use clinical photography to educate patients
• Talking through treatment plans and budgets
• Managing toxin dosing expectations
• Running better clinical reviews
• The rebooking process
• The idea of a "reset consultation" for long-term patients
• How to handle common objections and treatment requests driven by social media
• Some of the challenges that come with anxious patients.
• Critiquing own consultation skills by recording them

00:00 Introduction 01:24 The Business of Consultation 02:59 Want-Based Medicine 05:31 The Communication X Factor 10:13 Trust, Rapport and "Vibes" 13:49 The FACE Rapport Framework 15:30 Adapting to Different Patient Styles 17:43 Currencies of Trust 20:51 Setting the Consult Agenda 23:37 Photography Over Mirrors 26:37 Treatment Plans and Budget 29:44 Treating the Whole Picture 30:45 Highlighting Individual Beauty 31:30 Positive Patient Framing 32:17 Setting Realistic Expectations 32:58 Toxin Dosing Expectations 34:47 The Clinical Review 37:42 Rebooking and Next Steps 40:21 Toxin Wear-Off Education 41:15 The Reset Consultation 43:26 Self-Critique and Reviewing Consultations 46:13 Handling Common Objections 48:59 Managing TikTok Treatment Requests 51:35 Managing Anxious Patients 53:42 Team Consistency and Trust 55:36 Marginal Gains 56:47 Outro

CLICK HERE TO REGISTER FOR UNFILTERED LIVE #2 WITH DR LONNY GREEN

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Episode 362 hosts Dr Eunice Park (Facial Plastic & Reconstructive Surgeon and founder of AIREM, USA) & Sun Lee (CEO of Vera, USA)

In this episode we do a deep dive into "K-Beauty". We first unpack the concept of "Gwallee" - the Korean philosophy and priniciple of self-nuturing and learn about the cultural pressures behind Korea's beauty standards. We then try to get to the bottom of what K-Beauty actually is, distinguishing simple skincare trends and contrast these with "clinical K-Beauty" - built around strategic business principles, sequenced in-clinic protocols and continual device innovation.

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00:00 Introduction 01:53 Meet Our Special Guests Dr Eunice Park and Sun Lee 08:59 Gwaellee Origins And Innovation 12:29 Genetics Vs Skincare Frequency 17:17 Beauty Pressure And Technology 22:55 What K Beauty Really Means 29:14 Protocols And Provider Education 32:38 Building AIREM And Scaling 40:14 Building Brand Demand 43:48 Research Over Trends 46:16 Defining Regenerative Aesthetics 48:27 Future Technology And Robots 51:01 AI Skin Analysis 53:23 Access Beyond Big Cities 56:07 Private Equity Pros And Cons 59:55 Biggest Wrong Bets 01:04:38 IA Competition 01:09:59 Outro

IA COMPETITION: In this episode we annouce our latest huge giveaway - an all-inclusive trip to South Korea to take part in the 'Vera Fellowship in association with AIREM Academy'. This is a once in a lifetime prize for one lucky winner for a five day immersion into Korean clinical and business education.

• CLICK HERE TO APPLY - then use the links below to download and sign up to our app (part of the application!)

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Episode 361 hosts Dr Alexandra Curran (Cosmetic Physician and co-founder of Bespoke Longevity & Aesthetic Medicine, Australia)

Alex shares her journey from hospital to aesthetic medicine and the launch of her clinic in 2024. We explore what longevity medicine actually means and what services her clinic offers. We discuss the roles of advanced screening, imaging, blood testing, strength, mobility and cognitive assessments for diagnostic purposes and how these are interpreted to create personalised treatment plans for patients.

We also ask about the evidence for some of the services provided, the impact of finding 'incidentalomas' in patients and debate the economics of nvestigating seemingly healthy patients.

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00:00 Introduction 00:41 Longevity Episode Overview 02:03 Meet Dr Alexandra Curran 02:59 From Hospital To Aesthetics 06:40 Building A Longevity Clinic 08:59 Choosing Devices And Treatments 16:42 Longevity Packages And Pricing 20:25 Hormones And Peptides 22:46 Training As A Longevity Doctor 27:30 Evidence And The NAD Debate 34:07 Growing A Longevity Clinic 35:20 Longevity Scans And Success Stories 40:43 Biohacking And Supplements 43:23 Future Of Longevity Medicine 46:19 Business Lessons And Knowing The Numbers 48:58 Regenerative Aesthetics Debate 50:16 Polynucleotides And Exosomes 51:01 AI In Medicine And Clinics 54:26 Burnout And Delegation 57:10 Wrap Up And Community Plug

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Episode 360 hosts Rachel Jarrell ('Ms Glowtox', Board-Certified Nurse Practitioner, co-founder of The Facial Refinery, USA)

Rachel joins us in the 34th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Welcome and Guest Intro 01:20 Meet Rachel Jarrell 02:49 Early Aesthetics Inspiration 05:56 Nursing Path and Forensics 07:25 Why Clinical Foundation Matters 10:51 Breaking Into Aesthetics 12:19 First Injecting Training Reality 15:30 Designing Better Training 17:34 Starting Her Own Practice 20:55 Employee Value and Business Mindset 27:10 Injection Philosophy and Ethics 30:15 Education Content and DIY Risks 35:09 Consultations vs Online Advice 36:45 Nuance vs AI Advice 37:37 Growing an Instagram 38:35 Viral Reel Breakthrough 41:16 Followers vs Real Patients 43:48 Burnout and Boundaries 45:45 Content Under Regulations 48:51 Biostims and Product Picks 51:28 Debunking TikTok Trends 55:25 Ethics and Industry Standards 57:34 Rapid Fire Favorites 01:01:05 Best Anatomy Resources 01:02:28 Using AI in Practice 01:05:21 Next Guest Question 01:06:28 Wrap Up and Thanks

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Episode 359 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

In Chapter 18 we delve into four main topics:

• A new Australian study putting data behind the value of a proper patient consultation.
• The emerging research on GLP-1 agonists and their effect on facial fat and skin structure.
• The rise of 'treatment regret' - from filler dissolving to BBL and breast implant reversals, as the industry swings back toward more natural results.
• The practice of 'backfilling' or 'decanting' filler into smaller syringes, and the legal and safety risks injectors may not be considering.

00:00 Introduction 01:34 Four Trending Topics 02:52 Consultation Study And Key Findings 08:40 What Makes An Effective Consultation 11:13 Patient Psychology And Rapport 16:21 Full Face Assessment 19:29 GLP-1 Face Study Explained 24:06 Managing GLP-1 Patients 27:33 Fillers Vs Biostimulators 30:32 The Rise Of Buyer's Regret 32:48 Natural Results And Filler Perception 36:05 Social Media And Treatment Risks 38:08 Decanting And Backfilling Debate 40:18 Sterility, Ethics And Insurance 48:29 Wrap Up & Outro

LINKS FROM THIS EPISODE:

• Consultation study
• GLP 1 study
• David Segal website

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Episode 358 hosts Dr Rob Weiss (GP from Melbourne, Australia)

In this episode we explore the trending but highly controversial topic of peptides.

We discuss the background to these products, the growing demand from the general public and address the significant dangers of black-market peptides.

Our guest explains how he educated himself about this niche speciality and his thoughts about why no significant studies or evidence exists for most commonly used peptides.

We learn about his approach to using peptides in patients with musculoskeletal injuries and his clear distinction between this approach vs people using peptides for self-prescribed 'looksmaxing' and within the 'gym bro' culture.

00:00 Introduction 00:41 Peptides Episode Overview 02:06 IA Community App Updates 03:47 Meet Our Special Guest, Dr Robert Weiss 05:41 What Peptides Are 10:50 Why Peptides Went Mainstream 17:46 Evidence and Prescribing 22:59 GLP-1 Breakthroughs 28:41 Clinical Uses and Protocols 33:06 Safety and Misuse 34:55 Retatrutide Explained 37:20 Safety vs Hype 38:59 Black Market Risks 40:58 Compounding and Quality Standards 44:58 Biohacking and Peptide Trends 47:04 Regulation and Oversight 52:11 GHK-Cu and Skin Rejuvenation 58:27 The Future of Peptides 01:02:05 Evidence vs Anecdotes 01:06:09 Learning Resources 01:07:07 Wrap Up and Outro

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Episode 357 showcases our hosts Dr Jake Sloane & David Segal

In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

In Chapter 13 we review where we're at in the toxin market and what the implications are of having more choice. In Australia we've quickly moved from only three traditional choices (Botox, Dysport,and Xeomin) to seven (adding Letybo, Nuceiva, Relfydess, and Daxxify). This has resulted in clinical and commercial complexity for clinics and we delve into this new problem.

Patient demand, marketing pressures and questionable business choices have led some injectors to stock multiple brands - but maybe at the expense of reducing mastery, inconsistent results, poorer patient satisfaction and less profitability. We outline the common issues encountered when introducing new toxin brands whilst covering the business angles including inventory management, buying power, pricing, and communicating change with patients.

00:00 Introduction 00:41 Seven Toxins Overview 01:58 IA Community App Update 03:30 The Evolution Of Neurotoxins 05:01 Patient Demand And Choice 07:12 Comparing Seven Toxin Brands 11:13 Regulation And Off Label Use 13:54 Do Brand Differences Matter? 18:57 Stocking One Vs Multiple Brands 23:58 Switching Between Toxins 26:15 Preparing Patients For A Switch 31:09 Pricing, Bias And Value 32:52 Dose And Dilution Basics 35:39 Hyper Concentrated Treatments 38:06 Injection Technique And Anatomy 39:10 Business And Stock Management 44:02 Inventory And Cashflow Tips 48:52 Key Takeaways And Wrap Up

DOWNLOAD OUR NEW APP IA COMMUNITY FOR FREE:

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Our free content includes:

• Inside Aesthetics podcast - listen to or watch every episode inside the app
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• Aesthetic News - keep up to date with the latest stories
• Invites to our live stream events - RSVP for our 1st Unfiltered LIVE with Julie Bass-Kaplan here

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Episode 356 hosts Angela Winters (Registered Nurse from Mudgee, Australia)

In this podcast we learn how aesthetic clinics in Australia are partnering with Fresh Clinics to introduce new services for their patients - weight loss, menopause and hair loss consultations under the 'Fresh Health' model. This episode builds on what we learnt in episode 353 with Dr John Delaney (Co-Founder of Fresh Clinics) and why Fresh Health was launched.

Angela first shares her own weight-loss journey before we learn about how hybrid nurse & prescriber consultations work in practice. We discuss the typical in clinic approach for these services and cover some of the key steps including screening tools, blood testing, prescriptions, follow-ups and patient education.

00:00 Welcome 01:03 IA Community App 02:49 Meet our Special Guest: Angela Winters 04:57 Regional Clinic Realities 06:44 Business Trends In 2026 08:32 Wellness As A Growth Strategy 11:22 Rising Demand For Perimenopause Care 12:26 Angela's Weight Loss Journey 19:13 Nutrition And Protein During Weight Loss 24:48 Hybrid Healthcare Models 28:20 Telehealth Best Practices 31:11 Weight Loss Program Workflow 34:54 Aesthetic Changes During Weight Loss 38:24 Menopause Care And Patient Trust 42:22 Hormones, Mood And Relationships 47:36 Building A Sustainable Business Model 50:46 Pricing And Patient Retention 54:59 Advice For Clinics Getting Started 58:22 The Future Of Preventative Healthcare 59:42 Wrap Up

ALL IA LINKS & CONTACT INFORMATION

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Episode 355 hosts Dr Manav Bawa (Cosmetic Physician from London, UK) & Yogeetha Bawa (Practice Manager & Business Consultant from London, UK)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

In Chapter 23 we discuss how Manav and Yogeetha built a thriving aesthetics business from the ground up. We explore their transition from medicine and corporate careers into founding an aesthetic clinic, expansion to a second location, and the key lessons they learned. Our guests share their practical insights into the challenges they faced and balancing business success with a busy family life.

00:00 Introduction 02:03 Meet Our Special Guests: Dr Manav And Yogeeta Bawa 03:53 From Corporate Careers To Aesthetics 11:27 Building Thyme Clinic 13:25 Branding And Rebranding 17:05 Growing After COVID 21:39 Marketing And Business Growth 28:07 Scaling Multiple Clinics 32:45 Hiring And Maintaining Quality 37:02 ROI And Smarter Business Decisions 41:12 Key Revenue Drivers 45:04 Expanding To A Second Clinic 47:00 Leadership And Exit Planning 48:56 Biggest Business Mistakes 54:41 Marketing Investment Strategy 57:07 Balancing Parenthood And Business 01:04:35 Rapid Fire Questions 01:09:39 Final Thanks And Wrap Up

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Episode 354 hosts Terri Ross (Aesthetic Consultant & Business Advisor, USA)

In this episode, we welcome Terri Ross (founder of Terri Ross Consulting) for her insights into how clinics can improve their profitability, patient retention, and operational efficiency. We explore common business mistakes, the importance of strong consultation and sales frameworks, financial literacy for clinic owners, and how practices can differentiate themselves in an increasingly competitive market. Terri also shares practical advice on treatment planning, team performance, and creating sustainable growth in aesthetics.

00:00 Introduction 01:36 Meet our Special Guest: Terri Ross 03:03 Consulting Services Explained 04:00 Common Practice Pitfalls 06:17 Sales Vs Education Mindset 10:53 Consultation Psychology 14:42 Industry Shifts And The Wellness Boom 17:51 Standing Out Through Safety And Trust 19:54 Gen Z Trends And Looksmaxing 22:20 Pricing And Profitability 23:20 Private Equity And Exit Strategies 24:50 Fixing Practice Finances And Reporting 29:16 How Consulting Engagements Work 31:49 Patient Retention Through Better Consultations 34:42 Full Face Treatment Planning 40:42 Early Practice Mistakes To Avoid 42:31 Wrap Up And Listener Callouts

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Episode 353 hosts Dr John Delaney (Co-founder of Fresh Clinics)

In this episode we explore the introduction of a new model of services for Australian aesthetic clinics called 'Fresh Health' - and its potential to reshape the landscape of aesthetics and primary care medicine.

Fresh Clinics already support injectors with technology to ensure compliance, training and higher standards. But Fresh Health is their next evolution that allows cosmetic clinics to offer additional medical services including for weight loss, menopause and hair loss consultations. This model is referred to as 'hybrid healthcare', blending in-person nurse-led consultations with telehealth specialists.

We discuss why Fresh Health was launched and how it will help improve holistic patient care - whilst reinforcing the business success of existing clinics.

00:00 Welcome and Guest Intro 00:32 What Fresh Clinics Does 01:29 Disrupting the Industry 04:01 Aesthetics Market in 2026 06:43 Trends Tox Filler Biostims 08:39 Why Fresh Health Started 11:08 Business Support Beyond Clinical 13:19 Fresh Health Explained 14:17 Hybrid Care and Patient Trust 25:23 Medicine 3.0 Optimization 29:33 HRT History and Misconceptions 32:38 How Hybrid Care Works 33:29 Nurse Telehealth Workflow 35:25 Wellness Meets Aesthetics 36:39 Whole Body Consultation Shift 38:22 Hybrid Care vs Online Only 40:12 Criticism and Governance 43:01 Peptides and Black Market Risks 46:44 Pricing and Subscriptions 49:51 Clinic Economics and Retention 51:54 Access and Rural Impact 54:50 Future Services Roadmap 57:30 Joining Fresh Network 01:00:11 Fresh Summit Wrap Up

Links:

Fresh Clinics (Australia)

Fresh Clinics (USA)

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Episode 352 hosts Dr Tania Romano (Head of Medical & Education for SkinCeuticals & skinbetter science ANZ)

In this episode we go on a deep dive into what actually works when it comes to skincare - whilst debunking what might just be good marketing. Tania cuts through an oversaturated market to explain why ingredient quality, concentration and pH matter far more than what some labels usually advertise.

She then makes the evidence-based case for the some of the active ingredients that patient should consider using daily: Vitamin C and retinoids Our conversation demystifies antioxidants and free radicals, the science behind both CE Ferulic Vitamin Serum (made by SkinCeuticals) & Alto Defense Serum (made by Skinbetter Science), and why using a combination of ingredients and antioxidants trumps using Vitamin C on its own.

Tania then explains the retinoid ladder and how retinoids drive collagen synthesis at the cellular level. She sheds light on why Alpharet (made by Skinbetter Science) wasn't available for several years in Australia and how to best use this product.

We reframe the patient consult to improve patient compliance with home skincare and finally - David admits he uses beef tallow!

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00:00 Introduction 01:20 Meet our Special Guest: Tania Romano 04:27 Skincare Market Overload 06:10 Cosmeceutical Vs Cosmetic 08:00 Vitamin C Formulation Secrets 09:26 Kids And TikTok Skincare 10:31 Education Vs Marketing 16:58 Top Three Evidence Based Actives 20:23 The Role Of Antioxidants 27:11 How To Use Vitamin C Correctly 32:02 Sunscreen And Skin Aging 35:14 Alpharet Returns To Australia 38:35 Understanding Retinoids 42:09 How Retinoids Build Collagen 44:35 How To Use Alpharet 46:02 Skincare As A Long Term Routine 48:00 How To Tell If A Brand's Science Is Real 49:28 Choosing Science Backed Brands 50:52 Conference Wrap And Outro

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