Podcast
Liberatory Business with Simone Seol
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
- Episodes
- 108
- Releases
- Twice a week
- Typical length
- 13 min
- On air since
- 2025
- Latest episode
- 1 week ago
Episodes
108 episodes, newest first
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59 min
[100 posts in 30 days] IG Live: 1 hour of Q&A about posting, selling, and self-trust
Show notes
I just went live on Instagram for an hour (!) and answered all the questions people brought about the Garbage Post Challenge, creating content, and selling.
Listen to hear more about:
• How to use the Garbage Post Challenge during a launch
• What to do with the fear that nobody will resonate with what you believe
• How to get comfortable asking people to sign up or buy
• How to make your content clearer so people understand what you do
• How to make selling more enjoyable — for you and your buyers
• What to do with the fear of getting banned for being yourself online
• What to do when writing captions feels like a chore
• How to reach potential customers when it’s mostly friends interacting with your postsGet comfy, and listen.
Join us for the free Garbage Post Challenge: https://playground.simonegraceseol.com/gpc/
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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8 min
98. Put yourself out there: the Uncomfortable Marketing Moments (UMM) Challenge
Show notes
What if getting better at marketing meant deliberately collecting more rejection, awkwardness, crickets, and embarrassment?
Meet the UMM (the Uncomfortable Marketing Moment) Challenge.
Listen to hear more about:
• Why every successful business is built on a giant pile of UMMs
• How fear of rejection keeps you from making offers and taking up space
• Why avoiding marketing discomfort actually keeps you stuck
• The 20-UMM challenge — and how to try it yourselfGo ahead. Collect 20 UMMs in 30 days.
It'll be awkward. And 100% worth it.
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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6 min
[100 posts in 30 days] IG Live: What to do when garbage posting feels like crap
Show notes
You’re being brave, and posting consistently… and it feels like you're just making things worse.
Does that mean the Garbage Post Challenge isn’t working?
Listen to hear more about:
• What to practice when posting on social media feels unrewarding.
• My friend's advice for when you’re anxious and attached to results.
• How repetition makes room for more creative, strategic marketing.Join the Garbage Post Challenge: https://playground.simonegraceseol.com/gpc/
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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10 min
[100 posts, 30 days] Ten ways to get seen WITHOUT social media
Show notes
Want to market your business without social media? Here are 10 ways to do the Garbage Post Challenge without spending another second on Instagram or TikTok.
Listen to hear more about:
• Getting your work seen through blogging, Substack, and online communities.
• Building relationships with potential clients in your neighborhood.
• Podcast guest pitches, free resources, and other ways to share your expertise.
• Offline marketing ideas involving posters, zines, and actual human conversations.There are plenty of people to connect with beyond your social media feed.
Join the free Garbage Post Challenge: https://playground.simonegraceseol.com/gpc/
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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7 min
[100 posts in 30 days] Troubleshooting guide: when your garbage posts aren't working
Show notes
You’re posting consistently, but is it actually helping your business? Now is the time to get strategic. Listen to hear more about:
• The two levels of the Garbage Post Challenge — and how to tell which one you need.
• Why being strategic isn't about knowing exactly what to do, but being willing to experiment
• How to choose a concrete experiment for your next three to five posts.
• Why you should never blame the algorithmGet your free Troubleshooting Map right now: https://playground.simonegraceseol.com/gpc/
Already signed up? Look for “Troubleshooting Guide” in the menu.
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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15 min
[100 posts in 30 days] IG Live: How Huntrix reposted me, overcoming fear of posting, and learning to love how I look
Show notes
Listen to my IG live.
I share the story of:
• How an actual member of Huntrix commented + reposted my reel thanks to my own garbage post
• Why the antidote to the enshittification of everything is you sharing your aliveness
• How garbage posting helped me love my face, my body, and myself
• Why your brain makes posting complicated, and what counts as a post.Join in the Garbage Post Challenge LIVE today.
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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11 min
[100 posts in 30 days] How I'd do the GPC if I'm job-searching
Show notes
If you're looking for a job, here's how the Garbage Challenge Post can help you.
Listen to this episode more about:
• Why job-searching with your resume is a relic of the past
• How your public body of work online can function like a dynamic resume that opens doors to infinite possibilities
• How I’d use the Garbage Post Challenge if I were trying to get a different job in my current field...
• ... or changing careers.
• ... or when you don’t even know what kind of job you want.You don’t have to wait for someone to call you into an interview to show what you can contribute. Start showing them that today.
Join the Garbage Post Challenge for free.
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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7 min
[100 posts in 30 days] How I'd do the GPC if I already had an audience that loves me
Show notes
You have a loyal audience and an established niche. So why rock the boat with the Garbage Post Challenge? Here's why.
Listen to hear more about:
• Why your existing audience might LOVE discovering unexpected sides of you
• How posting outside your niche can deepen your relationships with followers
• The surprising opportunities, friendships, and creative collaborations that might come from sharing more of yourself
• Why it's possible to do the Garbage Post Challenge without abandoning the thing you're known forWhat if you've only scratched the surface of what being visible online could make possible in your life?
Join the free Garbage Post Challenge LIVE
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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12 min
[100 posts, 30 days] How I'd do the GPC if I'm just starting my business
Show notes
If you're starting a business - or just thinking about it - the Garbage Post Challenge is the best place to begin. Do NOT wait until you have your business all figured out.
Listen to hear more about:
• How the Garbage Post Challenge helps you experiment with business ideas before committing to one
• How my own business took an unexpected turn when I started practicing being visible
• Why finding your people should come before finding your business idea
• How to use the Garbage Post Challenge to discover what you love talking about and what other people value about youYou don't need expertise, a niche, or a business plan to start showing up. You can just... start right now.
Join the free Garbage Post Challenge LIVE
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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6 min
[100 posts, 30 days] The LIVE Garbage Post Challenge starts October 13
Show notes
Reporting live, from Maui!
I'm thrilled to announce: for the first time EVER, we're doing the Garbage Post Challenge together, live, as a community! 100 posts in 30 days. We start October 13.
Listen to hear more about:
• How the Garbage Post Challenge works:
• Why calling your content “garbage” helps bypass perfectionism
• What regenerative ecosystems teach us about creativity and why nothing we create is truly garbage
• What we're doing differently for our first-ever community challengeJump in now, and get your free support pack.
Join the Garbage Post Challenge 2.0 for free
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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34 min
97. Q&A Part 3: Strategy vs. heart, getting over the cringe, and marketing as an art form
Show notes
What if learning more marketing strategy is actually making you worse at marketing? I sat down for one final round of live Q&A while filming video for Joyful Marketing, with Danny and Reina.
Listen to hear more about:
• Why marketing frameworks can actually make you more stuck
• What to do when you’re afraid to say what you really think online
• How to handle cringing at your own past content
• Why I want you to aspire to be, INSTEAD of a good marketerJoyful Marketing 2.0 is open now. Come explore!
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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22 min
96. Q&A Part 2: Why I killed Joyful Marketing, why I brought it back + lightning round
Show notes
Why would I close a business course that was adored by so many students — which was also making me a ton of money? Danny asked. I bare it all.
Listen to hear more about:
• Why I wanted to quit business coaching after so much success
• Did I worry that closing Joyful Marketing was a huge mistake?
• What changed in Joyful Marketing 2.0 (and why I rewrote the entire workbook)
• Email marketing, AI-written captions, posting daily: my answers in a marketing lightning roundJoyful Marketing 2.0 is open. Come explore!
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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39 min
95. Q&A Part 1: Going viral, disappointing launches, and clean vs. dirty desperation
Show notes
At the end of my filming videos for Joyful Marketing 2.0, my friend and I sat down to do a spontaneous Q&A.
Danny Lim asked me a bunch of questions. I gave him my unfiltered answers.
Listen to hear more about:
• Do you really need social media — and is going viral actually good for business?
• Why you can do all the “right” marketing things and still not make money
• How to be private, introverted, and still visible
• What to do when your launch flops — especially when you really need the money!Joyful Marketing 2.0 is open now. Come join us!
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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9 min
94. How to solve people's problems for free (a.k.a. the best marketing)
Show notes
The best marketing you can do is being really, really good at solving your people's problems.
So, what are your people's problems, and how do you actually solve them? Let's make it simple.
Listen to this episode to learn more about:
• Why solving problems for free, in advance, is the most effective marketing there is
• A specific list of the problems your people carry — and what solving each one actually looks like
• The three buckets to sort every problem into so you can get granularGood marketing is being a genuinely useful presence in people's lives. I hope this episode helps you to become more of that.
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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13 min
93. Marketing templates, formulas, and AI slop
Show notes
A lot of business marketing advice promises clarity: find your niche, define your positioning, choose your content pillars, follow the strategy.
But sometimes what feels like clarity is actually false resolution. Somebody gives you an answer, your anxiety drops, and you mistake that relief for knowing what’s actually right for your business.
But what if the uncertainty you’re trying to get rid of is actually building discernment and coherence?
Listen to hear more about:
• Why so much business advice that promises to empower you leave you feeling less resourced
• The difference between real business clarity and the false resolution
• Why “my content is all over the place” might mean your authentic voice and point of view are still emerging
• How to create human, original marketing in a world flooded with AI-generated contentWe can all agree: we don't want AI-generated businesses. But in order to avoid that, we must be willing to tolerate our humanity.
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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20 min
92. How I decide which collaborations to say yes to (plus: how to spot the red flags)
Show notes
I've said no to collaborations that would have put me in front of huge audiences. And I've said yes to ones that I stood to gain zero financial benefit from.
I have a unique approach to collaborations, it's served me very well over the years, and I'm breaking it down in this episode.
Listen to hear more about:
• The one question I ask about every collaboration request
• The #1 wrong reason early-stage entrepreneurs collaborate
• The collab you should say "no" to, even when saying yes feels like the nice thing to doIf you've got an offer sitting in your inbox that you can't tell is a good idea or just flattering, start here.
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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15 min
91. How to attract clients who already trust you
Show notes
Who you think you're talking to when you're writing copy?
That invisible person can make or break your marketing.
And no, I'm not talking about an "ideal customer avatar." I'm talking about something more energetic. Listen to hear more about:
• The two dead giveaways that you're writing to someone who doesn't trust you (and what that costs you)
• Why the ideal customer avatar exercise is useless
• How to call in the right person
• What to do when nobody knows who you are yetIf writing copy feels stressful — like something bad happens unless you word it exactly right — you'll know how to fix it by the time this episode is over. Hooray!
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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19 min
90. You should write a book. Here's the ADHD-friendly way
Show notes
This episode is just me yelling at you to PLEASE GO WRITE YOUR BOOK.
(Plus some genius tips on how to actually get it done.)
For most of human history, the ability to record and spread your ideas was only reserved for the most privileged few.
And even the most privileged people in history -- like the greatest roman emperors -- did not have the ability to have their ideas travel to the other side of the world, for free, in the fraction of a second.
If you have a book inside of you, you know. And if you know, this is my love letter, encouragement, and exhortation to you to get your ideas out there.
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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23 min
89. Why nobody's buying: the 6-point offer checklist
Show notes
"No one is buying. What's going on?"
This is the checklist I run through with clients when the sales just aren't happening, and they want to understand why.
The good news is: the fix is simple, and you can start to turn things around today.
Listen for the six diagnostic questions that will get you out of "low sales purgatory."
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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14 min
88. Why people don't take you up on your FREE offer
Show notes
You put something out for free — something truly valuable, something you were proud of — and got crickets. Nothing. Nada.
What gives?
I learned the hard way that there's a good reason people don't take you up on your free (or low-cost) offers.
Let me teach you how to problem-solve around this.
———
I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.
📩 My emails — my most intimate writing, sent in real time: https://www.simonegraceseol.com/get-emails
📷 Instagram — @simone.grace.seol
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