Point Of The Story

Everybody tells you the move is to scale up, but today’s guest scaled DOWN, on purpose!

Michelle Pontvert literally did the opposite of what you’re meant to do in business. Left a Hollywood career, landed in Paris, built a whole one-to-many course business, and then realized she’d built herself the business she liked running, but not the one she actually wanted to lead.

If the word “pivot” sounds so overwhelming to you that you’d rather abandon your business and go get a 9-to-5 again, this episode will show you that there is another way. You don’t have to burn everything down overnight and wake up tomorrow with a totally new personality and business. Your next big move might be smaller (and slower) than you think!

TOPICS & TANGENTS

— Michelle’s business pivots (service provider → one-to-many → back to one-on-one)

— Pivoting slowly: nine months of trying it on with one foot out of the old business and one foot in the new

— Why you don’t have to burn it all down overnight

— The business goalposts that keep moving

— What living in France taught Michelle about striving vs. thriving

— Michelle’s son dressed as Paddington in Paris, and a man on the bus asked if he was Napoleon

— The passive income myth

— What’s selling courses, workshops, and templates now

— Borrowing warm audiences: collaborations, summits, referrals, and newsletter sponsorships

— An ops person is telling you NOT to automate everything

POINT OF THE STORY

Your big move doesn’t have to be a big, dramatic, burn-it-down moment. Try it on slowly. Give yourself permission to stop, to move the goalposts back where you want them, and to build the business that suits you.

Love you, mean it. 🖤

MICHELLE LINKS

— Follow Michelle on Instagram

— Check out her website

— Grab her Simple Audio Summits template

— Watch Michelle on YouTube

— Connect with her on LinkedIn

— Her walkout song

BTL LINKS

— All of my website copy resources: http://betweenthelinescopy.com/web-copy

— All of my email marketing resources: http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course: http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at http://instagram.com/btlcopy OR http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at http://btlcopy.myflodesk.com/for-designers

— Check out my website at http://www.betweenthelinescopy.com/

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Cards on the Table

Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.

Kelly Potts - Private Pod & 1:1 Marketing Service

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

Sponsor the podcast or newsletter!

Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners!

BTL Sponsorships

I’ve recently accidentally had a little bit of Threads fame for my “24 Threads in 24 Hours Challenge,” and I have a confession… I’ve never even done the challenge. But that’s because I’ve never NOT known what to say in Threads.

It started when a student messaged me on Slack and said, “I don’t know what to post on Threads.” And because it’s me, my natural response was, “Well, you have to force yourself to think of something.” Next thing I know, I’ve accidentally started a 24 Threads in 24 Hours challenge, and strangers are tagging me in their results.

And I have nothing to sell through this! Not a workshop, sale, or course to take advantage of this virality. Can you believe it???

TOPICS & TANGENTS

— I accidentally got a little bit of Threads fame (and changed my Threads bio for the first time since the app existed)

— The “I don’t know what to post” Slack message that started the whole thing

— The only chapter of Tools of Titans that matters: James’s daily 10 practice

— How to fix a creative block

— How I turned James’ lists of 10 into lists of 30 and ended up starting this business

— The rules of the 24 Threads challenge

— Why I’ve never done my own challenge

— Tim Ferriss is low-key the biggest girl boss

— My new printer and my obsession with printing things

POINT OF THE STORY

Exercising your idea muscle is great for your creativity, and you should try it through my 24 threads in 24 hours challenge!

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources: http://betweenthelinescopy.com/web-copy

— All of my email marketing resources: http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course: http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at http://instagram.com/btlcopy OR http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at http://btlcopy.myflodesk.com/for-designers

— Check out my website at http://www.betweenthelinescopy.com/

OTHER LINKS

— James Altucher’s original article, “The Ultimate Guide for Becoming an Idea Machine”

— My newsletter on the idea muscle (TOC #232)

— My original 24 Threads in 24 Hours post

— Nadia’s email, “24 threads in 24 hours: a challenge”

— Nadia Amer on Threads and her newsletter, Extremely Secret Email Club

— Kelly Potts on Instagram

— Next Chapter, my 2027 mentorship

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

Cards on the Table

Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.

Kelly Potts - Private Pod & 1:1 Marketing Service

Sponsor the podcast or newsletter!

Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners!

BTL Sponsorships

Launching in three weeks and just now wondering when to warm up your audience? Girl. You’re past the due date! Warming up your audience is a forever thing.

I brought back Miss Launch Queen herself, Kelsey McCormick of Coming Up Roses, to talk about how to do it so you can launch to people who actually give a shit about what you’re selling. We get straight to the point today (I know, a miracle), and we use my own Site Series Sprint as the guinea pig.

Pick your date. Reverse engineer. Choose a few places to go really, really deep, and make your launch unmissable.

If you’re a squiggly squirrel and you wanna launch something, you can’t skip this one!!!

TOPICS & TANGENTS

— Why the warm-up phase of launching is forever

— Kelsey’s husband and Larry King, and why I should be in broadcasting

— How to conduct an audience temperature check

— Having 100,000 followers means nothing if you don’t have anything set up to nurture them

— Reverse-engineering your launch from the date you pick

— Why I hate the sticky note welcome post (and have absolutely done it before)

— Picking 3–4 places to go deep, plus one experiment for every layer

— Wait lists vs. interest lists for evergreen offers, and why you need 1,000 people on one to get 100 buyers

— Warm touchpoints that make people feel like you’re in the room

— Why you, why now, why this: the three questions your content needs to answer

— Kelsey, me, and the sorority recruitment song that derailed the ending

POINT OF THE STORY

Ask yourself two questions: how are you going to get visible, and where are you going to talk about it? Then make sure your content answers why you, why now, and why this.

Love you, mean it. 🖤

KELSEY LINKS

— Follow her on Instagram and Threads

— Check out her website

— JoinLaunch Your Own Way(use code BTLCOPY)

— Learn how to grow a waitlist that’s warm, willing, and waiting for your offer in just 5 days

— Take the How Hot Is Your Audience? quiz

— Get her free Creative Campaign Ideas

— Subscribe to her weekly newsletter, The Squig

— Grab the free audio training from The Warm Up

— Watch the free campaign planning session replay

BTL LINKS

— All of my website copy resources: http://betweenthelinescopy.com/web-copy

— All of my email marketing resources: http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course: http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at http://instagram.com/btlcopy OR http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at http://btlcopy.myflodesk.com/for-designers

— Check out my website at http://www.betweenthelinescopy.com/

OTHER LINKS

— Hello Lemon (Michelle)

— Xanthe Appleyard

— Samantha Schmidt, founder of The Loop

— Kelly Potts

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

This is Mentorship Moment #2, a live strategy call with Meghan, a brand and website designer who co-owns Lemonade Co. with her friend. She bikes everywhere, she'd tattoo "fuck the system" on her face, and her full sleeve of stick-and-pokes comes from a guy in an off-grid cabin who serves tea and keeps the wood fire going. (Of course he does!)

We get into why there are no rules about blog length, how to create a physical magazine that doesn't get tossed as junk mail, what I actually did in the "middle" of my business, and the question I knew was coming: how do you double your income?

Do I ever give a short answer? No. Not one time. Meghan sat there smiling while I yapped my ass off, but of course, she walked away with a plan.

TOPICS & TANGENTS

— There are no rules for blog length (sorry, Neil Patel)

— The exact blog outline I'd use for a how-to style blog post

— My "People Also Ask" SEO hack (basically how I rank #1 for half my blogs)

— Mailing a physical magazine to nonprofits so it doesn't get tossed as junk mail

— Putting your freebie QR code on a coffee shop bulletin board

— Meghan's stick-and-poke tattoos are done in an off-grid cabin with tea and a wood fire

— What I actually did in the "middle" phase of my business (I decided I was the best, then acted like it)

— ADHD diagnosis congratulations and the "ADHD MLM"

— How to double your income without just working more

POINT OF THE STORY

You have to believe in yourself as much as everybody else does. If I don't feel confident in myself, who else is going to? Act in alignment with who you want to be, then back it up.

Love you, mean it. 🖤

MEGHAN LINKS

— Follow Meghan on Instagram, Threads, and LinkedIn

— Subscribe to her newsletter, The Squeeze

— Check out her website

— Follow Lemonade Co on Instagram

— Her walkout song

BTL LINKS

— All of my website copy resources: http://betweenthelinescopy.com/web-copy

— All of my email marketing resources: http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course: http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at http://instagram.com/btlcopy OR http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at http://btlcopy.myflodesk.com/for-designers

— Check out my website at http://www.betweenthelinescopy.com/

OTHER LINKS

— 50% off Strategy Call (code SQUIRRELMENTOR, valid through 12/31/26)

— Mentorship Moment Series Ep. 1: How to Recover From a "Failed" Launch: Helping my Podcast Manager Get a Fucking Grip

— Read my Showit vs. Squarespace blog post

— Learn SEO from Mariah Magazine

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

I could post an hour-long day in my life video on YouTube and not think twice, but ask me to sit down and record a five-minute video about something business-related? I quit. It sounds like the most overwhelming task on the planet.

And "where's my fucking time?" is not a good enough excuse, because I have a podcast, a mentorship program, one-on-ones, client work, a membership, a regular YouTube channel, and a life (and a boyfriend). I always joke that I have 85 businesses. I'm also writing a book. Hello, almost forgot that part. I'm doing the most over here!!!

So naturally, I invited a YouTube strategist on the show to tell me what I'm doing wrong with my channel.

Jamar Diggs is the founder of J Diggs Media, and he helps brands, marketing teams, and service-based business owners turn their expertise into YouTube videos that sell for them without becoming full-time content creators.

TOPICS & TANGENTS

— Nobody cares about your hot takes until you help them first

— I accidentally turn every video idea into a workshop

— The lead magnet move that lets you stop waterboarding people with your knowledge

— Jamar has no respect for YouTube Shorts

— The accounting firm that made $100K+ from a phone and a white wall

— Jamar's deer live stream gift shop

— "Don't be broke about it" is the only setup advice you need

— Starting from zero, and why embarrassment is a choice

— How often to post and how long videos should be

— Going live like it's a paid workshop

POINT OF THE STORY

Nobody cares about your hot take until you help them first. Your dream client doesn't know you enough to care about you yet, and they're not sitting there dying to know what's in your brain. All they want to know is whether you can help them and how. Solve one real problem, give them one solid win, and then they'll care about your hot takes.

Love you, mean it. 🖤

JAMAR LINKS

— Follow Jamar on Instagram, Threads, and LinkedIn

— Watch him on YouTube

— Grab his free guide: How to Sell on YouTube (Even with a Small Channel)

— Check out his website and his membership, the Low-Lift Club

— His walkout song

BTL LINKS

— All of my website copy resources: http://betweenthelinescopy.com/web-copy

— All of my email marketing resources: http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course: http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at http://instagram.com/btlcopy OR http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at http://btlcopy.myflodesk.com/for-designers

— Check out my website at http://www.betweenthelinescopy.com/

OTHER LINKS

— Promote your lives with Luma, the free event tool that adds them to calendars and sends reminders

— Script your videos with Speakflow, the free web-based teleprompter

— Get the Elgato Prompter, the teleprompter that connects to his DSLR

— Subscribe to my YouTube channel

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

300 weeks, five and a half years, and not a single missed Tuesday!!!

Not for divorce, not for death, not for COVID, not for nothing. It was me and my beloved newsletter against the world.

If you have ADHD, you know exactly why I'm making such a big fucking deal about this. I can't say I've stuck to anything the way I've stuck to the Tuesday Table of Contents. And I genuinely owe almost all of my success in business to it. So in this episode I'm sharing what I've learned from 300 newsletters, including why weekly newslettering isn't hard (you're just making it hard), and why the emails you think are boring are probably the ones people remember the most.

TOPICS & TANGENTS

— What newsletter #1 was like

— How I grew from 60 subscribers to about 6,000

— My email stats

— Why a monthly newsletter gets you a "who the fuck is that?" and an unsubscribe

— The three-sentence newsletter I remember fondly

— Making your newsletter a thing

— Sticking to a format is basically my Monday morning hip thrusts

— Letting people in on the lore

— Replies, deliverability, and the power of a squirrel emoji

— The time I hard-launched my boyfriend and got 65 replies

— How I've made over $1 million from email marketing alone

POINT OF THE STORY

People don't need you to have something revolutionary to say. They just want relatable! If I'd overthought myself into never sending a damn thing back in January 2021, I wouldn't be here. So start sending, and see what happens 300 weeks from now.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources: http://betweenthelinescopy.com/web-copy

— All of my email marketing resources: http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course: http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at http://instagram.com/btlcopy OR http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at http://btlcopy.myflodesk.com/for-designers

— Check out my website at http://www.betweenthelinescopy.com/

OTHER LINKS

— Tuesday Table of Contents #300: 300 Weeks Straight. Holy Shit

— Subscribe to the Tuesday Table of Contents

— Swipe File (code "SWIPERNOSWIPING" for $31 your first month)

— You're Not Annoying Workshop

— 30 Day Subscriber Challenge

— Newsletter Storytelling Workshop

— 1:1 Newsletter Call

— 05: Everything You Want To Know About Substack

— Flodesk (code "BTLCOPY" for 50% off)

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

Everyone wants to reverse-engineer Jessi Jean's $6 million launch like it's a cheat code. And I fully get it! $2 million in 24 hours will make anyone start taking notes. But my guest today wrote the emails behind that launch, and her response to that is simple: you can't copy it.

Julie Chenell is a digital marketing coach who wrote Jessi's entire email sequence, and she's here to spill all the behind-the-scenes tea. Jessi was posting daily content for five months with zero idea where it would land, and overdelivering because that's just who she is, not because she had a number in her head. She certainly did NOT set out to make millions of dollars with her viral Yap Challenge.

But is it possible to replicate? Julie’s breaking down the four ingredients behind that launch, why she went digging through the meanest comments on the internet on purpose, and what she would've done for Jessi without a single viral post to work with.

TOPICS & TANGENTS

— How Julie wrote the email sequence that made Jessi Jean $7M

— Her research process: mining Threads and testimonials for the good AND the bad, and using the hate to pre-solve objections

— The difference between "lawyer arguing" emails and story-driven emails

— Skill-based launches vs. transformation-based launches

— Is Jessi Jean's launch repeatable?

— The four ingredients behind the $7M launch

— Threads strategy 101: post like it's Twitter, and do 10 comments for every post you make

POINT OF THE STORY

You don't need Jessi Jean's circumstances. You need a skill, months of effort with no promised outcome, and the discipline to keep going even when things don't work out!

Love you, mean it. 🖤

JULIE LINKS

— Follow Julie on Instagram and Threads

— Listen to her podcast Million Dollar Grit

— Check out her website and her offer Funnel Gorgeous

BTL LINKS

— All of my website copy resources: http://betweenthelinescopy.com/web-copy

— All of my email marketing resources: http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course: http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at http://instagram.com/btlcopy OR http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at http://btlcopy.myflodesk.com/for-designers

— Check out my website at http://www.betweenthelinescopy.com/

OTHER LINKS

— Jessi Jean's Yap Challenge

— Jessi Jean on Instagram

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

If you've listened to literally any episode I've ever recorded, you already know Adrienne. She's my podcast editor, my future neighbor (currently manifesting this), and the human with the most encyclopedic memory of everything I've ever said out loud into a microphone.

Today, I flipped the script and made her my guinea pig for a brand new series called Mentorship Moment, where I do one of my signature strategy calls for free and let you listen in!

Adrienne came in with a real problem. Her first-ever launch of Saturday Morning Launch Plan (her podcast launch group program) sold 14/10 spots, but round two only sold ONE. She'd been sitting on that flop for months, convinced she couldn't emotionally survive doing it again.

So we got into it, and by the end she had a legitimate plan, and a whole email sequence, AND a new freebie idea, and a million other things that shouldn’t realistically fit into a 60-minute strategy call but do in mine.

TOPICS & TANGENTS

— Adrienne becomes my first-ever recorded Mentorship Moment guinea pig

— Chris (Adrienne's husband) gets publicly manifested a job offer in Boston so Adrienne and I can finally be neighbors

— The TL;DR: Saturday Morning Launch Plan's beta round sold 14/10 spots, but the second round sold only one spot

— What to do when your launch flops and you’re dreading the next one

— Separating the technical readiness problem from the emotional readiness problem

— The Life of a Showgirl discourse that had Adrienne muting Taylor Swift-related words on Threads

— The two-freebie funnel strategy

— Building out the welcome email sequence, freebies to launch, step by step

— Splitting Saturday Morning Launch Plan into a self-paced evergreen version and a live version, and how pricing would be different for each

— Why one flop launch doesn't necessarily mean the strategy is broken

— Building in an end-of-program incentive to get people to do the thing

— How long to market a launch before hitting launch fatigue

POINT OF THE STORY

Worrying about a bad outcome that hasn't happened is its own kind of wasted energy. Better to spend that energy figuring out whether people aren't buying because they're not ready, not aware, or not yet convinced, and building the funnel that meets them where they are.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources: http://betweenthelinescopy.com/web-copy

— All of my email marketing resources: http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course: http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at http://instagram.com/btlcopy OR http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at http://btlcopy.myflodesk.com/for-designers

— Check out my website at http://www.betweenthelinescopy.com/

OTHER LINKS

— Cape Cod YouTube vlog with Adrienne

— 50% off Strategy Call (code SQUIRRELMENTOR, valid through 12/31/26)

— Learn more about Mentorship Moment strategy calls

— Next Chapter (new mentorship coming soon!)

— Launch Strategy for Squirrel Brains (with Kelsey Quinn, Coming Up Roses)

— Saturday Morning Launch Plan (the whole subject of this episode!)

— The Podcast Starter (Adrienne’s freebie)

— Write Your Site

— You're Not Annoying workshop

— Swipe File

— Off Your Plate

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

I'm back for my first full week of routine after a long, unstructured summer, and because I love you, I'm about to bully you a little.

If you've got ADHD and you've ever watched the girlies at the gym at 6 a.m. and thought “how do they do that,” I've got answers, and you're not gonna want to hear them.

The secret is this: You have to decide ahead of time who you want to be, and then force yourself to do it, five minutes earlier at a time. That’s the philosophy behind my perfect Monday routine, and you’re welcome to steal every single step, except falling asleep on my boyfriend’s biceps. Those are mine.

TOPICS & TANGENTS

— Being "all or nothing" is sabotaging your ADHD goals

— My full routine to have a perfect Monday

— My current Brick schedule

— A world-record-sized hornet's nest and a fainting exterminator

— Why switching my environment is my go-to reset

— An ode to my Crown Affair towel

— Admin day breakdown: newsletter, Swipe File edits, podcast planning, Write Your Site prep

POINT OF THE STORY

If you want to be something, you have to decide how badly you want it and start absurdly small. Don't set unrealistic expectations for yourself, because that's the fastest way to get discouraged and quit.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources: http://betweenthelinescopy.com/web-copy

— All of my email marketing resources: http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course: http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at http://instagram.com/btlcopy OR http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at http://btlcopy.myflodesk.com/for-designers

— Check out my website at http://www.betweenthelinescopy.com/

OTHER LINKS

— Write Your Site - my live website copywriting program, starts September 14th

— Swipe File - my newsletter content membership

— Josh's nutrition coaching/personal training

— My YouTube channel

— Past episodes: How to Get a Fucking Grip, A Squirrel's Guide to Morning Routines, How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar, Squirrel's Guide to Spending Money: What's REALLY Worth Your Money?

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

Whatever number you think I spend in a given month, multiply it by five.

Because not only do I have a spending problem, I also have ADHD, as we damn well know, and about 80% of the time, the ADHD impulse demon is taking over my wallet.

So I feel exponentially, exceptionally qualified to tell you what's worth your money. We're talking rent versus buying a house. We're talking the time my house cleaner fired himself mid-voicemail by calling me a fucking douchebag, and somehow I still think cleaners are worth it. And soooo much more life stuff before getting into business: bookkeeping, web design, hiring an OBM, and my favorite business investment: letting Adrienne handle every single thing about this podcast so I never have to.

TOPICS & TANGENTS

— The ADHD tax vs. the ADHD premium, explained

— The best purchase of my life (it’s a hair towel)

— Making a case for first class flights

— Concert tickets, period underwear, and Adrienne's Diva Cup cameo

— All my business worth-its

— Hiring an OBM and learning to let go of control

— The four business non-negotiables

— A rundown of my own shop!

POINT OF THE STORY

Pay for what removes friction and brings you joy, and don't feel guilty about it.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources: http://betweenthelinescopy.com/web-copy

— All of my email marketing resources: http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course: http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at http://instagram.com/btlcopy OR http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at http://btlcopy.myflodesk.com/for-designers

— Check out my website at http://www.betweenthelinescopy.com/

OTHER LINKS

— Odd Creatives

— Claire (OBM)

— My YouTube channel

— Crown Affair Hair Towel

— Madison Dearly Financial

— Sarah Kleist / Kleist Creative

— Alice Björkstrand's FLOW Program

— Knix

— Shokz OpenRun Pro Headphones

— Swipe File

— Short Story waitlist

— Write Your Site waitlist

— Past episodes: How to Actually Buy a House Without Crying with Alli Moore, Meta Ads For People Who've Been Avoiding This Conversation with Alice Björkstrand, Everything You Want to Know About Meta Ads (Juicier Version) with Alice Björkstrand [BONUS]

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

So my podcast editor Adrienne FaceTimes me at 9:30 PM while I'm literally drifting off to sleep on Cape Cod, and my brain immediately goes to, "Oh my God, am I getting canceled, and is she calling to warn me?!?"

Turns out her flight to Vermont got canceled (not me); she rerouted herself to spend five days with me instead, and at some point in the week, I panicked because I had zero podcast episodes scheduled. We were brainstorming episode ideas when I whipped out my Notes app list of things I'm thinking about lately and said this would be the next episode.

So here's a list of half-formed thoughts on weight loss (it’s the first thing on the list, so trigger warning), discourse, diaries, corn (yes, corn), why nobody celebrates their friends unless there's a ring involved, etc. presented with zero conclusions and a heartfelt request that you not cancel me for any of it!!!

TOPICS & TANGENTS

— Why we’ve lost the ability to have a healthy discourse anymore

— The weight loss conversation nobody's allowed to have without GLP-1 allegations or a "you're so brave" from a stranger

— My case for AI disclosures, privilege disclosures, and just bringing back disclaimers in general

— The "one platform for a month" experiment

— My secret desire to be a painter (I can paint exactly one cartoon sailor)

— A deep dive into why corn is called "ears" that left me with more questions than answers

— Why everyone needs to get a diary and stop posting their diary entries on threads instead (I will buy you the diary — send me the link!)

— Bringing back being strict as a concept

— Why there's no cute, non-clunky way to just count my steps without a company selling my data to the government

POINT OF THE STORY

This whole episode is permission to have a thought without needing an ending for it. I journal these things instead of letting them sit in my brain as open tabs my ADHD can't close, and I'm passing that along to you. Start conversations you don't know the endings to. Bring back discourse for the sake of it. It's chill to not have a conclusion.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources:

http://betweenthelinescopy.com/web-copy

— All of my email marketing resources:

http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

http://instagram.com/btlcopy

OR

http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at

http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

http://btlcopy.myflodesk.com/for-designers

— Check out my website at

http://www.betweenthelinescopy.com/

OTHER LINKS

— This week's newsletter: "BTL Copy Was Almost BTL Corpse"

— Episode with Sarah Kleist: Switcheroo Series Ep. 1: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (with Sarah Kleist)

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

I know you love your online little bubble.

I know you call your internet friends your "coworkers" even though you've never met them in person (same).

But Andrea's here to make the case for face-to-face networking. Andrea Shah is a website copywriter for wedding pros, and if there's anyone who knows the ROI of getting in a room with the right people, it's her. Not the version you're picturing where you're standing in a room of old white dudes in suits waiting to deliver your elevator pitch, but the version where you wear something bold so people come talk to you, where you ask a great question (we've got plenty) instead of the world's most boring small talk.

And where sometimes a total stranger gets within six inches of your face to interrogate you about your website's AI visibility score. (I'm still mad about that one!)

TOPICS & TANGENTS

— Why in-person connection still matters when you can build a whole online business without ever leaving your bubble

— The difference between a general networking event and a client-focused conference

— Budgeting for conferences: how to think about ROI before you drop money on a ticket

— How to pick an event when you don't have a specific niche

— Why the size of a conference matters and how to know if a room is already saturated with people who do what you do

— The questions to actually ask someone you just met (way better than "so what do you do")

— A trick for getting people to come talk to you first

— My ADHD tip for staying present in a conversation (it involves poking myself)

— Andrea's advice for the anxiety girlies replaying the night on a loop afterward

— Should you bring a friend to a networking event?

POINT OF THE STORY

Networking isn't the old-boys-club elevator pitch you're picturing. It's wearing something bold, asking a good question, and remembering that nobody's replaying your awkward moment the way you are. Go talk to someone!!!

Love you, mean it. 🖤

ANDREA LINKS

— Follow Andrea on Instagram and Threads

— Check out her website

— Grab her freebie

— Her walkout song

BTL LINKS

— All of my website copy resources:

http://betweenthelinescopy.com/web-copy

— All of my email marketing resources:

http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

http://instagram.com/btlcopy

OR

http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at

http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

http://btlcopy.myflodesk.com/for-designers

— Check out my website at

http://www.betweenthelinescopy.com/

OTHER LINKS

— Blog post: 3 Reasons Why AI Copywriting Won't Replace Humans

— Past episode: Episode 49: If You Want A Village, You Have To Be A Villager

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

Kal from Words Hurt hosted this Switcheroo Series episode, and instead of just winging it, he called my best friends and got the actual receipts on me.

So this is not a normal episode. This is a lore drop…

AJ, the guy from a bar in Scottsdale, I got a matching tattoo with.

Howie, the guy whose Venmo I stole from for no reason.

Founders Day brunch, hosted on a bottle of Jose Cuervo and zero hours of sleep.

My high school cafeteria's most secondhand-embarrassing moment.

But don't worry, we get into some businessy stuff too — my creative process, how I write website copy, and I hand Kal a full business plan for free because apparently that's just a thing I do now in this series!

TOPICS & TANGENTS

— Panel of Experts: I'm reborn as a painter who works exclusively in blueberry chai latte pigments

— The Point of the Story Jeopardy game

— My most embarrassing memory

— The AJ story: a bar in Scottsdale, a matching flame tattoo, and a mom who still likes my Instagram posts

— The time I Venmo'd myself $65 off a guy named Howie's phone

— Hosting Founders Day brunch the morning after finishing a bottle of Jose Cuervo (I don't get hungover, and nobody believes me)

— My Lightning McQueen and Cars obsession, explained

— Why I have to add every dented can to my cart (the word for my belief that inanimate objects have feelings is anthropomorphism, I asked Adrienne to include it here btw)

— The time Xanthe and Frank took me to Disneyland

— Why I don't write website copy in order

POINT OF THE STORY

Embarrassment is a choice, and I'm not choosing it, but secondhand embarrassment? That one gets me every time.

Love you, mean it. 🖤

KALYL LINKS

— Follow Kalyl on Instagram and Threads

— Check out his website

— Subscribe to his newsletter

BTL LINKS

— All of my website copy resources:

http://betweenthelinescopy.com/web-copy

— All of my email marketing resources:

http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

http://instagram.com/btlcopy

OR

http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at

http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

http://btlcopy.myflodesk.com/for-designers

— Check out my website at

http://www.betweenthelinescopy.com/

OTHER LINKS

— Switcheroo Series Ep. 1: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (with Sarah Kleist)

— Switcheroo Series Ep. 2: Switcheroo Series Ep. 2: Audacity, People Pleasing, Confidence, Threads Icks, and That One Time I Threatened to Sue Walmart

— The Odd Creatives

— Caitie Cupples Creative

— Adrienne's newsletter, Sounds Like Brunch

— Into the Blue by Emma Brodie

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Wild Card

Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.

Kelly Potts - Private Pod & 1:1 Marketing Service

My friend Natalie Daly's email list has never had more than 500 people on it, and she's still made multiple six figures from it. So if you've been blaming your tiny audience for your sales problem, buckle up, because we're about to ruin that excuse for you!

Natalie’s here to break down how to actually convert a small audience, and the short version is: it's not about growing bigger, it's about who you're talking to and how. We got into the "show up for the few" mindset, why trying to be an easy yes matters more than being impressive, the difference between anchoring and activating your email list, and why a beige, forgettable email is worse than an unsubscribe.

TOPICS & TANGENTS

— The "show up for the few" mindset, and how one $500 pop-up offer turned into $65K

— Entitled marketing energy vs. actually making your offer an easy yes

— Why people are so scared of "failing in public"

— My hot take on airing your business diary online

— You're not selling copywriting, you're selling the buttery croissant

— Cold, warm, hot audiences

— Unsubscribes are actually proof you said something

— How Natalie took a client's reels from 300 views to 15K by going deeper

— My LinkedIn AI-bait experiment

— The "write to one person" rule

POINT OF THE STORY

Speak to your all-in buyers. Don't waste your time trying to educate people into being ready — all that does is send the people who are ready today straight to your competitor. Act like they already want it!

Love you, mean it. 🖤

NATALIE LINKS

— Follow Natalie on Instagram

— Tune in to her private podcast, Double Your Demand (A free private podcast that shows you how to make weekly sales your new standard - so you can stop relying on make-or-break launches)

— Her walkout song

BTL LINKS

— All of my website copy resources:

http://betweenthelinescopy.com/web-copy

— All of my email marketing resources:

http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

http://instagram.com/btlcopy

OR

http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at

http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

http://btlcopy.myflodesk.com/for-designers

— Check out my website at

http://www.betweenthelinescopy.com/

This episode was edited by Adrienne Cruz.

Today I might hurt your feelings. I'm sorry about that, but this is a soapbox I need to get on because I refuse to let you ruin your own day.

We're getting into the neuroscience behind why the first thing you do in the morning ends up being the only thing you want to do all day, and why this hits even harder if you've got an ADHD brain.

Blame your prefrontal cortex, the part of your brain that handles planning, prioritizing, and not doing stupid things. When you first wake up, homeboy (don’t ask why, but I picture it as a bossy man) is not online yet. He's still rubbing his eyes, still asking for his nasty bean water.

And while he's off in la-la land, you are incredibly impressionable. Whatever you touch first leaves a deep imprint. Do you really want that to be your phone?!?

TOPICS & TANGENTS

— The neuroscience term for why your morning "imprints" your whole day (it's called attentional priming)

— How your first dopamine hit of the day basically sets your brain's algorithm for the next 16 hours

— Why ADHD brains are interest-driven, not importance-driven

— The hidden metabolic cost of task-switching

— My actual social media rule: 9am–9pm, four days a week, no exceptions

POINT OF THE STORY

You're addicted to the first signal your brain receives, telling it what matters today. That signal gets chosen in a small, quiet moment before you're even fully awake, and your entire day builds on top of it. Once you learn to work with that instead of fighting it, your mornings will stop feeling like shit.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources:

http://betweenthelinescopy.com/web-copy

— All of my email marketing resources:

http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

http://instagram.com/btlcopy

OR

http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at

http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

http://btlcopy.myflodesk.com/for-designers

— Check out my website at

http://www.betweenthelinescopy.com/

OTHER LINKS

— Past episodes: 30 Things I've Learned By 30, How to Keep Promises to Yourself (Even With ADHD), How To Go OFFline When Your Business Is ONline (Without Feeling Guilty)

This episode was edited by Adrienne Cruz.

You know how sometimes you meet someone and you're like, "I need to know everything about you"? That's my friend Jemilla of Storyteller Studios.

This is honestly a "meet her" episode because she's living a life I know a lot of you are contemplating living too. She spent years as a full-time copywriter and content creator, and then made the leap back into a 9-to-5 as a social media manager.

We get into why she went back to corporate, what it's like being the only Black woman in the office, the money mindset spiral of running your own business, and why "going back to corporate" is absolutely not the easy way out people think it is.

TOPICS & TANGENTS

— Why she went back to a 9-to-5 after years of full-time copywriting and content creation

— Being the only Black woman in the office, and what people don't clock unless they've lived it

— Money mindset, privilege, and supporting family back home while self-employed

— How she landed her social media manager role without a portfolio

— Advocating for yourself at a 9-to-5 when nobody else will

— Instagram stories vs. the feed, and why she only posts three days a week

— The great Roku debate (are Americans even using this?)

— Batching content, plotting every minute of the day, and giving yourself permission to rest

— Her most successful YouTube content has nothing to do with her expertise

POINT OF THE STORY

Everybody's capacity is different, and you don't have to tough it out just because someone else thinks you should.

Love you, mean it. 🖤

JEMILLA LINKS

— Follow Jemilla on Instagram, Youtube, and Tiktok

— Stalk her website

— Check out her Content Creator Mini Course, Hub, & Idea Vault

—Join her Monthly Content Days (Membership)

— Her walkout songs: song 1 + song 2

BTL LINKS

— All of my website copy resources:

http://betweenthelinescopy.com/web-copy

— All of my email marketing resources:

http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

http://instagram.com/btlcopy

OR

http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at

http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

http://btlcopy.myflodesk.com/for-designers

— Check out my website at

http://www.betweenthelinescopy.com/

OTHER LINKS

— Point of the Story Guest Walkout Songs Playlist

— Grab my 30-Day Subscriber Challenge

This episode was edited by Adrienne Cruz.

"You will be giving me the job, or I will call my attorney."

That's a real sentence fifteen-year-old me said to a Walmart HR rep, on the phone, in homeroom, over a paint-stirring position. I don't even know who my attorney was supposed to be; I just knew I'd already signed the papers and I wasn't about to let some HR lady tell me no.

That's basically been my whole personality since birth, and in this episode, my podcast editor Adrienne Cruz decided it was time to talk about it.

She kicked me out of the host chair, gave the whole episode a theme (Sara's Audacity), and asked me questions I had zero chance to prepare for, including "what's the most audacious thing you've ever done in business, dating, and life," which, deadass, I had two answers for in every single category.

TOPICS & TANGENTS

— Why I can’t stand "desperate loser energy" on Threads or anywhere

— Why people pleasing is selfish

— Cringe vs. conversational copy

— The real reason I started this podcast (it has to do with Substack)

— When I started diversifying my income

— How to get known in a flooded industry without "just be yourself" as the only answer

— Managing ADHD as a single mom with four newsletters and zero chill

— A very important Love Island USA rant

— Adrienne's selfish question: how to hit 500 newsletter subscribers by the end of Q3

POINT OF THE STORY

Don’t wait to feel confident before you act like it. Be loud and stop asking "why me" when the real question is always "why not me."

Love you, mean it. 🖤

ADRIENNE LINKS

— Subscribe to Sounds Like Brunch, Adrienne's newsletter for current and future podcasters

— Follow her on Instagram and Threads

— Check out her website

— Grab her freebie, The Podcast Starter, if you’re thinking of starting a podcast

BTL LINKS

— All of my website copy resources:

http://betweenthelinescopy.com/web-copy

— All of my email marketing resources:

http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

http://instagram.com/btlcopy

OR

http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at

http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

http://btlcopy.myflodesk.com/for-designers

— Check out my website at

http://www.betweenthelinescopy.com/

OTHER LINKS

— 30 Day Subscriber Challenge ($30)

— Vacation-Proofing Workshop

— You're Not Annoying Workshop

— Sponsor the podcast or newsletter

— Switcheroo Series Ep. 1 with Sarah Kleist

— Have You Filled a Bucket Today? by Carol McCloud

— What Do You Do With an Idea? by Kobi Yamada

— Keke Palmer's "Sorry to This Man" clip

This episode was edited by Adrienne Cruz.

Whoever said "do the hardest thing first" has never had ADHD.

That advice is the neurotypical fever dream of the century, and on behalf of the entire neurodivergent community — we are not doing that. We did not consent to it, and we will not be participating.

It's not that ADHDers don't want to do things. It's not that we don't know the deadline. It's that our brains are literally wired to fight us on starting, even when we're excited. The start button just doesn't work the same way.

Then, the guilt shows up, and suddenly we've reorganized our Notion for the twelfth time and somehow it's 11:47 PM.

In this solo episode, I'm breaking down the four reasons ADHD brains struggle to start tasks. This is the validation episode I wish someone had sat me down and forced me to listen to years ago.

TOPICS & TANGENTS

— The dopamine issue: why your brain is just shopping for better chemicals

— The start button problem (and the bitch-ass prefrontal cortex responsible for it)

— Why your brain treats your to-do list like a physical threat

— Time blindness: when "later" feels so real your brain genuinely believes it's optional

— Interest vs. importance — and why interesting wins every single time

— Why you can't start something you're genuinely excited about

— The freebie I’ve been avoiding that could make me $15K — and why I’m STILL not doing it

— Perfectionism as avoidance

POINT OF THE STORY

It's not laziness or a character flaw. Your ADHD brain is just asking for a different entry point.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources:

http://betweenthelinescopy.com/web-copy

— All of my email marketing resources:

http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

http://instagram.com/btlcopy

OR

http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at

http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

http://btlcopy.myflodesk.com/for-designers

— Check out my website at

http://www.betweenthelinescopy.com/

OTHER LINKS

— Subscribe to The Squirlie - my weekly newsletter for ADHDers

— The Wicked Easy Web Copy Guide (and the commercial license)

This episode was edited by Adrienne Cruz.

You're too pretty to be stressed about money.

That's the thesis of this episode, and the Hot Girl CFO is here to make sure you actually believe it.

In this episode, I sit down with Meaghan — fractional CFO, certified money mommy, and the woman who will absolutely put her voice in your head every time you open your credit card app. (Basically, she's everything your crusty dad's dusty accountant never was.)

We're talking about what a CFO even does, when you're ready to hire one, and the real reason your business bank account feels like a black hole even when revenue is good.

TOPICS & TANGENTS

— The revenue range where hiring a CFO starts to make sense

— Business creep: why your contractor line might be quietly eating you alive

— The five-account system that tells you exactly how to split your money

— How to pay off debt (snowball vs. avalanche, no Dave Ramsey required)

— Why Meaghan is a self-described "debt girly" and not ashamed about it

— Why I only pay myself once a month now

— Spending a whole flight reading the fine print on my credit cards

— The dopamine trap of launching something new instead of selling what you already have

POINT OF THE STORY

Look at your numbers even if you’re afraid to. The most empowering thing you can do for your business is to know exactly what you're working with.

Love you, mean it. 🖤

MEAGHAN LINKS

— Follow Meaghan on Instagram and Threads

— Check out her website

— Browse her services

— Her walkout song

BTL LINKS

— All of my website copy resources:

http://betweenthelinescopy.com/web-copy

— All of my email marketing resources:

http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

http://instagram.com/btlcopy

OR

http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at

http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

http://btlcopy.myflodesk.com/for-designers

— Check out my website at

http://www.betweenthelinescopy.com/

This episode was edited by Adrienne Cruz.

Every single morning, I record my friends a podcast.

And by podcast, I naturally mean a long-winded audio message spanning anywhere from eight minutes to thirty minutes about literally anything and everything.

I don't even know what's gonna come out of my mouth until I start talking.

So this morning, I thought, why don't I record the podcast while I'm on this walk? That's what you're getting today: literally just a voice note I recorded on my walk.

TOPICS & TANGENTS

— The ick I have about "I was offline" content, even though I post it too

— Getting 1,100 likes on LinkedIn by using one of my favorite curse words

— Why I'm sick of the AI conversation but keep starting it

— My actual hot take on how I use ChatGPT

— The case for putting pricing on your website

— My chai latte recipe that will genuinely change your life

— Getting literally lost in my own neighborhood mid-episode

— The personal work I'm doing on being less sensitive

— My treadmill time list and why movement is the ADHD brain's best friend

POINT OF THE STORY

Own your contradictions, keep moving, and for the love of God, put your pricing on your website.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources:

http://betweenthelinescopy.com/web-copy

— All of my email marketing resources:

http://betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

http://betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

http://betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

http://instagram.com/btlcopy

OR

http://instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

http://www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

http://bysarajoelle.substack.com/

— Subscribe to my copywriter-only newsletter at

http://btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

http://btlcopy.myflodesk.com/for-designers

— Check out my website at

http://www.betweenthelinescopy.com/

OTHER LINKS

— The chai syrup I mentioned

— Into the Blueby Emma Brodie

— Be Ready When the Luck Happensby Ina Garten

— Episode 40: Should You Display Pricing on Your Website or Not?

— Episode 67: How To Go OFFline When Your Business Is ONline

— Blog post: 3 Reasons Why AI Robots Won't Replace Copywriters

— Adrienne's newsletter,Sounds Like Brunch

This episode was edited by Adrienne Cruz.