Pretty Money

Have you ever wondered what it takes to build a company from nothing? Ritual founder Kat Schneider came to America at four years old with $50 and one suitcase. She built a women's health company doing hundreds of millions in revenue out of her own lived experience, starting it four months pregnant after an investor told her she could have a business or a family, but not both.

On this episode of Pretty Money, host Ariela Weston sits down with Kat to talk about turning hardship into purpose, why revenue never made her feel successful, and how she's raising three daughters who already know what a budget is.

ABOUT KAT SCHNEIDER
Katerina "Kat" Schneider is the founder and CEO of Ritual, the women's health company behind a clinically studied prenatal vitamin. Her family emigrated from Soviet-era Ukraine and started over in a Brooklyn welfare hotel. She studied applied math at Brown, survived the Lehman Brothers collapse as an M&A analyst, and worked in venture capital before founding Ritual. She has committed $5 million to human clinical research in women's health and holds six patents.

IN THIS CONVERSATION
• Arriving in Brooklyn with $50 and watching her parents rebuild in their 40s
• Why circumstances don't define outcomes
• 120-hour weeks at Lehman Brothers and the money lesson the 2008 crash taught her
• Discovering her creative side and leaving finance
• Being told women's health was "niche" by rooms full of male investors
• Why she refused to build Ritual around herself
• What success feels like when revenue milestones don't
• Raising daughters who run a pottery stand with a tip jar and a Venmo link
• Choosing experiences over things, and budgeting in marriage without guilt

QUESTIONS ANSWERED
Who founded Ritual?
Kat Schneider founded Ritual while four months pregnant, after leaving her career as a venture capitalist.

Was Kat Schneider told she couldn't have a business and a family?
Yes. An investor told her she could start a business or a family, but not both. She did both, and is now a mother of three.

Did Kat Schneider work at Lehman Brothers?
Yes. She was an M&A analyst at Lehman Brothers during the 2008 collapse. Watching senior bankers lose everything overnight taught her never to buy more than she can afford.

What does financial success mean to Kat Schneider?
Comfort. Being able to sleep at night knowing your bills are paid, instead of always reaching for the next milestone.

How does Kat Schneider teach her kids about money?
She gives them cash and a set budget for shopping trips, puts their earnings in their own bank accounts, and lets them run their own small businesses.

FOLLOW KAT SCHNEIDER & RITUAL
https://www.instagram.com/katandkale/?hl=en

https://www.instagram.com/ritual/?hl=en

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PRETTY MONEY: BUILD THE CONFIDENCE.

Produced by @GebbiaMedia

Sponsored by Siebert Financial Corp. (NASDAQ: SIEB) — Financial Freedom for Everyone — Member FINRA/SIPC

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The Pretty Money Podcast is for informational, educational, and entertainment purposes only. Views expressed by the host and guests are their own and do not necessarily reflect those of Siebert Financial. Nothing in this podcast constitutes personalized investment advice, an offer to sell, or a solicitation to buy any securities. Investing involves risk, including possible loss of principal. Past performance does not guarantee future results. Consult qualified financial, tax, or legal professionals regarding your individual circumstances. Disclosures: siebert.com/siebert-disclosures

Tovah Feldshuh has spent more than 50 years on Broadway, earned six Tony and Emmy nominations, and plays Bina Roklov, Adam Brody's fiercely protective mother, on Netflix's Nobody Wants This. Season 3 premieres October 22.

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On this episode of Pretty Money, host Ariela Weston sits down with Tovah the day before the new season drops. Tovah talks about building a career that has lasted five decades and why, at 76, she has no plans to retire.

ABOUT TOVAH FELDSHUH
Tovah went from the Yentl marquee at the Eugene O'Neill Theatre to Golda's Balcony, Pippin (trapeze act included, in her 60s), and the recent Funny Girl revival. On screen, she played Deanna Monroe on The Walking Dead, appeared in Armageddon Time opposite Anthony Hopkins, and plays Bina on Nobody Wants This. Her new series MIA is coming to Peacock, and her documentary, Tovah, has just debuted. She also founded the Feldshuh Fund for Women's Health.

IN THIS CONVERSATION
• Being told she'd never be an actor, and landing her first Broadway lead 18 months after signing with an agent
• Why "all fame is agreement," from Broadway to The Walking Dead
• Working with Anthony Hopkins, Dustin Hoffman, and Anne Hathaway
• What Kristen Bell and Adam Brody are like on the Nobody Wants This set
• Running her career like a business: managers, agents, and why she never lets her assistant hit send
• "Love to spend, hate to waste": how she thinks about luxury and money
• Advice for women launching or restarting a career later in life
• Why she plans to live to 104, and why diversifying your money matters

QUESTIONS ANSWERED
Is Tovah Feldshuh in Nobody Wants This Season 3?
Yes. She returns as Bina Roklov when Season 3 premieres on Netflix on October 22, 2026.

Who plays Noah's mom in Nobody Wants This?
Tovah Feldshuh plays Bina Roklov, mother of Noah (Adam Brody) and Sasha (Timothy Simons).

What is Tovah Feldshuh's new Peacock show?
MIA, a series about Miami's drug world.

What was Tovah Feldshuh's first starring role on Broadway?
Yentl, at the Eugene O'Neill Theatre, after a director at the Guthrie Theater told her she'd never be an actor.

What is the Feldshuh Fund for Women's Health?
A fund she created with the Entertainment Community Fund to support early detection of ovarian and other reproductive cancers for women in entertainment. It has raised $210,000 so far.

SUPPORT THE FELDSHUH FUND FOR WOMEN'S HEALTH
https://entertainmentcommunity.org/tova

FOLLOW TOVAH FELDSHUH
https://www.instagram.com/tovahfeld/?hl=en

https://www.tovahfeldshuh.com/

PRETTY MONEY: BUILD THE CONFIDENCE.

Dana Cortez became a mother at 15, grew up poor in West Texas, and became the first Latina to host a nationally syndicated morning radio show.

Host Ariela Weston talks with Dana about the money behind that climb. They cover getting out of a controlling relationship and starting over after eviction. Dana explains how she unlearned what she was taught about women, marriage, and money. She also shares how she and her husband and co-host, DJ Automatic, save, invest in real estate, and build long-term wealth together.

They close on hip-hop, culture, and why representation matters for the next generation of young women.

FOLLOW DANA CORTEZ

Instagram: @danacortez & @danacortezshow
Website: https://www.danacortezshow.com/

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Website: https://prettymoneypodcast.transistor.fm/

PRETTY MONEY: BUILD THE CONFIDENCE.

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