Podcast
Profit with Law: Profitable Law Firm Growth
Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit!
- Episodes
- 558
- Releases
- Weekly
- Typical length
- 41 min
- On air since
- 2019
- Latest episode
- 6 days ago
Episodes
558 episodes, newest first
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43 min
Stop Automating Work You Shouldn’t Be Doing
Episode 557
Show notes
Shownotes can be found at https://www.profitwithlaw.com/557.
Why aren’t you making enough money?
If your first answer is “I need more clients,” keep asking why. Four or five levels down, you usually find something very different, and it’s rarely where you’ve been spending your time and budget.
Jessica Lackey joins me to walk through how to diagnose the real bottleneck in your firm before you spend another dollar on marketing, staff, or software.
Resources mentioned:
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Episode 026 - The Death of the Billable Hour
$100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin HardyClockwork: Design Your Business to Run Itself Hardcover by Mike Michalowicz
Connect with Jessica Lackey: Website | Instagram | LinkedIn | Twitter
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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41 min
Why Every Law Firm NEEDS to Embrace AI
Episode 556
Show notes
Shownotes can be found at https://www.profitwithlaw.com/556.
Your next client will run their whole case through AI before they ever call you. By the time they reach your firm, they already have answers. What they’re deciding is whether they want to work with you.
In this episode, Len Ward and I cover:
• Why pay-per-click lead gen is fading, and why your firm’s brand now has to do the selling
• What agent-to-agent marketing is, and how it could change the way clients find lawyers by 2027
• The two things to set up right now: a data room, and a website chatbot that someone actually trains
• How AI can find the bottlenecks in your firm and tell you what to build next
• Why the best person to run AI at your firm is probably your most experienced team member, not your most technical oneThis one is for PI, family law, bankruptcy and other consumer-facing firm owners who live and die by leads and don’t have time to become AI experts.
Firms that get ready now will be the ones a client’s AI recommends. The others won’t come up at all.
Want to know how AI changes your firm’s pricing and profit? Listen to this episode now.
Resources mentioned:
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
Connect with Len Ward: Website | LinkedIn
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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37 min
How to Get Your Law Firm Recommended by ChatGPT
Episode 555
Show notes
Shownotes can be found at https://www.profitwithlaw.com/554.
Wondering why your law firm’s marketing feels stuck—while big players seem to dominate search, referrals, and local visibility? Many law firm owners pour money into SEO, ads, or case aggregators but see little return—and spend years missing out on direct client pipelines they could control.
In this episode, Moshe Amsel sits down with Lindsey Busfield, PMP-certified project manager and Vice President at Optimize My Firm, host of the acclaimed Personal Injury Marketing Minute podcast, and legal SEO expert. Together, they tackle the realities of law firm marketing in an AI-driven world—what’s working now, what’s a waste of money, and the step-by-step actions you can take (regardless of your firm’s size or market).
Resources mentioned:
Connect with Lindsey Busfield: Website | Email | LinkedIn
How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why by Lindsey Busfield
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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46 min
You're Leaving $1,500 a Day Unbilled
Episode 554
Show notes
Shownotes can be found at https://www.profitwithlaw.com/554.
Most attorneys would drop everything if $10 went missing from their bank account every day. Yet they're leaving $1,200 to $1,500 a day in earned, unbilled work on the table, and doing nothing about it.
In this episode, Moshe welcomes back Brita Long, AV-rated attorney, flat fee coach, and author of The Happier Attorney. She has run her practice exclusively on flat fees for more than 15 years, even in family law litigation. Together they unpack why the math behind flat fees is only 5 to 10% of the problem, and what's really keeping lawyers chained to the billable hour.
Resources mentioned:
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Episode 101 - Monetizing your Brain with Brita Long
Connect with Brita Long: Website
https://www.facebook.com/groups/AttorneyFlatFee/
The Happier Attorney: A Comprehensive Guide to Charging Flat Fees for Legal Services by Brita Long
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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54 min
How to Build an Operating System for a Growing Law Firm
Episode 553
Show notes
Shownotes can be found at https://www.profitwithlaw.com/553.
Growing a law firm takes more than hiring people and bringing in clients. At some point, you need an operating system that creates consistency, accountability, and predictable growth.
In this episode, Moshe sits down with Sharon Means, a fractional integrator and a CPA, to break down proven strategies from business operating systems like EOS (Entrepreneurial Operating System), helping law firm owners move from burning out to scaling up with intention.
Resources mentioned:
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Podcast Ep 034 - What's Your Hiring Process
Podcast Ep 144 - From Law School to a 150 Person Firm with Mike Morse
Traction: Get a Grip on Your Business by Gino Wickman
Clockwork, Revised and Expanded: Design Your Business to Run Itself by Mike Michalowicz
Get Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan Deiss
Core Values Exercise: https://www.taproot.com/live-your-core-values-exercise-to-increase-your-success/
Kolbe: http://kolbe.com/
The Double Win podcast with Michael Hyatt and Megan Hyatt-Miller: https://podcasts.apple.com/us/podcast/the-double-win/id1294885433
Connect with Sharon Means: Email | LinkedIn
Sharon’s Email: sharon.means.cpa@gmail.com
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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50 min
Hourly Billing is Backwards Logic - For Your Law Firm AND Your Clients
Episode 552
Show notes
Shownotes can be found at https://www.profitwithlaw.com/552.
Are you tired of the billable hour trap that's capping your law firm's growth- and putting your interests in direct opposition to your clients’?
In this replay episode, Moshe Amsel sits down with pricing strategy expert Jonathan Stark, author of "Hourly Billing Is Nuts," to dismantle the traditional hourly model and reveal smarter ways for attorneys to price and deliver legal services. Drawing on Jonathan Stark’s journey from software developer to leading advocate for value-driven pricing, you’ll discover frameworks that not only increase revenue but also create exceptional client experiences.
Resources mentioned:
Book your free session before spots fill up (they go fast): https://profitwithlaw.com/strategysession
Connect with Jonathan Stark: Website | LinkedIn
http://valuepricingbootcamp.com
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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1 hr 2 min
The 6 Numbers Every Attorney Needs to Track To Grow Their Firm
Episode 551
Show notes
Shownotes can be found at https://www.profitwithlaw.com/551.
Are you leaving money on the table simply because your firm isn’t collecting what it’s owed, or because you dread diving into the numbers?
In this week’s episode replay, host Moshe Amsel welcomes Brooke Lively, CEO and Founder of Cathedral Capital and author of From Panic to Profit: How 6 Key Numbers Can Make a 6-Figure Difference in Your Law Firm. Together, they break down the exact financial habits and frameworks that unlock reliable law firm growth. No accounting degree required.
Packed with tactical advice for law firm owners, this episode gives you the step-by-step system to build a more profitable, less stressful operation, starting with collecting what you earn and knowing your numbers cold.
Resources mentioned:
Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike Morse and John Nachazel
Free to Focus: A Total Productivity System to Achieve More by Doing Less by Michael Hyatt
The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich by Tim Ferriss
Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss
For a payment plan solution, visitLawFundAR now!
Connect with Brooke Lively: Website | LinkedIn
Panic to Profit by Brooke Lively
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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56 min
Doubling Your Firm’s Revenue Is Simple
Episode 550
Show notes
Shownotes can be found at https://www.profitwithlaw.com/550.
Anybody who starts a law firm tends to do everything themselves at first. As your law firm grows, flying solo becomes impossible to sustain. Law firm owners need to let go of trying to do everything so they can focus on what's important. Hiring a paralegal or two frees up your time and can also help you earn more.
In this episode, Randa Prendergast joins Moshe Amsel to talk about her experience supporting law firms and helping them optimize their workflow. She shares why billing is the most common inefficiency across law firms and how to help owners overcome this. Time is precious, so we need to manage tasks and delegation more efficiently.
If you want to know more about how to stop doing everything yourself and delegate tasks to the right people, then this episode is for you.
Resources mentioned:
Leave a review and rating of our podcast! The first 5 to send a photo of their review to info@dreambuilderfinancial.com will get a free copy of the book Atomic Habits!
Need bookkeeping services? Email info@dreambuilderfinancial.com to set up a consultation call.
Connect with Randa: LinkedIn | Facebook | Twitter | Email (admin@mrsjunelegal.com)
Want to learn more from Randa? Check out her episode from the Exhibit (A)ttorney Podcast: Don't Leave it to Beaver: How to Succeed with the Right Staff
Get exclusive discounts at Smith.ai when you use our special link at https://www.profitwithlaw.com/smithai!
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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1 hr 14 min
The Startup Stage is a Trap
Episode 549
Show notes
Shownotes can be found at https://www.profitwithlaw.com/549.
In this Webinar replay, host Moshe Amsel discusses the common problem 99.95% of startup law firms face: wearing 17 hats in their firm, all because they thought, “Hey, I can serve clients better.”
Resources mentioned:
👉 Book your free session here: https://profitwithlaw.com/strategysession
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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51 min
Replay - How to Plan Your Retirement and Achieve Financial Independence with Sarah Young
Episode 548
Show notes
Shownotes can be found at https://www.profitwithlaw.com/548.
Early retirement and financial independence are the dream for almost anyone, but how do we plan for and achieve them? How much money is needed to retire and be financially independent? Is the income from your law firm enough? If not, how can you get cash flow outside your business?
In this episode, Sarah Young of Young + Co joins Moshe Amsel to discuss the value of CFOs in making financial decisions and planning your firm's growth trajectory. She builds on her years of CFO experience and shares tactical ways to increase your cash flow, prepare for retirement, and achieve financial independence!
If you want to know how to create cash flow outside your law firm, this episode is for you!
Resources mentioned:
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.
Connect with Sarah via LinkedIn or Instagram.
Learn more about Sarah’s work at Young + Co through their website.
Get help with your virtual staffing needs through Get Staffed Up. Get $750 off your startup fee here.
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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42 min
How to Build a Law Firm That Doesn't Need You, Even If You've Been Saying I Need to Hire Someone for Years
Episode 547
Show notes
Shownotes can be found at https://www.profitwithlaw.com/547.
You are not your law firm’s bottleneck, unless you choose to be.
If you feel trapped by endless admin tasks, working late nights and weekends, or constantly telling yourself, “I need to hire someone” but never pulling the trigger, this episode is your turning point.
In this episode, Moshe Amsel breaks down the Law Firm Freedom Blueprint, a practical framework for reclaiming your time, leveraging your team, and building a law firm that doesn’t depend on you for every task.
The problem isn’t that you need to squeeze more productivity out of your already-packed schedule. You don’t have a time management problem. You have a task allocation problem. Moshe walks through how to identify where your time is going, eliminate unnecessary tasks, automate what you can, and delegate the rest.
Chapters:
[00:00] Stop being the bottleneck: reclaim your time in your law firm
[05:42] Shift from attorney to owner for sustainable firm growth
[11:44] Use a time audit to unlock productivity in your practice
[20:03] Automate client intake and streamline your firm’s follow-up workflow
[22:43] Delegate low-value legal tasks and boost your practice’s profit margin
[25:14] Use a proficiency-desirability matrix to prioritize what lawyers should delegate
[33:59] Engineer your calendar for focused law firm business growth
Resources mentioned:
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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38 min
Stop Throwing Money Away: Why Your Marketing is Failing
Episode 546
Show notes
Shownotes can be found at https://www.profitwithlaw.com/546.
Most law firm owners think their marketing is failing. It's not. It's everything that happens after the phone rings.
In this episode, Moshe breaks down why the real revenue leak in your firm isn't your ad spend — it's what happens (or doesn't happen) in the minutes and days after a lead comes in.
What this episode covers:
• Why choosing your marketing channel before understanding your buyer's journey guarantees wasted spend
• Why 48% of law firms are essentially unreachable by phone — and why that's actually your biggest opportunity
• The "speed to lead" statistic that shows your odds of qualifying a lead drop 10x after just 5 minutes of silence
• How one firm went from a 7% to a 23% profit margin in 90 days simply by cutting the ads that weren't working
• The two things every firm needs in place before spending another dollar on marketing: attribution and dashboardingWho this is for: The law firm owner who feels like their marketing vendor keeps promising results that never show up and is starting to wonder if the problem is bigger than the ads.
The takeaway: You're probably not losing to your competition. You're losing to your own intake process, and this episode shows you exactly where to look first.
Chapters:
[00:00] Stop wasting money: why your law firm marketing is failing
[01:45] Choose the right marketing channel for your law practice
[02:53] Understand the client buyer cycle to improve lead generation
[06:19] Select and vet marketing vendors for maximum ROI
[10:16] Measure law firm marketing return on ad spend for real growth
[11:14] Optimize your client intake process for better results
[17:39] Use speed to lead to increase law firm client conversions
[27:14] Set up client attribution and dashboarding in your practiceResources mentioned:
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.
CallRail - Call Tracking and Lead Engagement Software
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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38 min
The Billing Leak Costing Law Firms Hundreds of Thousands a Year
Episode 545
Show notes
Shownotes can be found at https://www.profitwithlaw.com/545.
You did the work. So why does it feel like you're the last one to get paid for it?
In this episode, Moshe sits down with Saumya Banker, CEO and co-founder of Donna AI, to break down exactly where law firm revenue disappears — and what to do about it.
In this episode, you'll learn:
• Why the average solo firm only collects 66% of the billable work they actually do
• The real reason lawyers lose 10–30% of their time before it ever reaches an invoice
• Why discounting isn't a pricing problem — it's a documentation problem
• How unpaid invoices end up floating for 93 days (and what that's actually costing you)
• Why firms on flat fee and subscription models still need to track time — even without hourly billingIf you've ever looked at your bank account and wondered why it doesn't match how hard you and your team are working, this one's for you.
The billable hour isn't your real problem. The gap between the work you do and the money you collect for it is — and most firms have no idea how wide that gap actually is.
Chapters:
[00:00] Why billing leakage is killing law firm revenue and how to fix it
[05:20] How poor time tracking leads to lost income for your practice
[07:16] Avoid client disputes with detailed, transparent billing narratives
[11:29] Train associates for efficiency: stop hidden time and revenue loss
[14:14] Use AI tools to automate attorney time tracking and descriptions
[17:41] Streamline workflows so lawyers bill confidently and accurately
[28:44] Leverage time tracking analytics to set profitable flat or hybrid fees
[31:56] Get real-time alerts before client retainers run out
Resources mentioned:
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.
Connect with Saumya Banker: Website | LinkedIn
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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36 min
Replay - 6 Bonuses That Raise Performance (And Revenue) in Every Law Firm
Episode 544
Show notes
Shownotes can be found at https://www.profitwithlaw.com/544.
Most law firm owners think bonuses automatically motivate their teams - but the wrong plan can quietly drain your profits and create more frustration than results.
In this exclusive replay from the Law Firm Growth Summit, Moshe Amsel breaks down the truth about law firm bonuses: why “just because” payouts don’t usually work, and how to design compensation structures that reward real performance without eroding your margins.
You’ll discover 6 proven bonus models that Moshe has seen law firm owners successfully implement - ranging from simple monthly incentives to profit-sharing plans that align your team’s goals with your firm’s long-term success.
Chapters:
[00:00] Introducing the power and detriment of bonuses within law firms
[06:30] 6 Proven Bonus Structures for Maximum Team Performance
[08:28] Bonus #1: Bonus ‘Just Because’
[11:29] Bonus #2: Quarterly bonus
[15:29] Bonus #3: Monthly performance-based bonus
[20:38] Bonus #4: Monthly commission bonus
[26:49] Bonus #5: Quarterly performance-based bonus
[31:07] Bonus #6: Annual profit sharing bonusResources mentioned:
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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1 hr 7 min
The Real Reason Hard Work Isn't Making You Successful
Episode 543
Show notes
Shownotes can be found at https://www.profitwithlaw.com/543.
You believe hard work equals success. Look around - plenty of people who barely work are doing just fine, and plenty of grinders are miserable and broke. So what's actually going on?
In this episode, Moshe sits down with attorney, social worker, and business coach Sheila M. Wilkinson to unpack why so many law firm owners are stuck working harder without getting further and what to do instead.
What you'll learn:
• Why "hard work equals success" is a false correlation you can disprove just by looking at people around you
• The difference between a self-employed mindset and a business owner mindset — and why 95% of firm owners never make the shift
• How Sheila's BED framework (Boundaries, Expectations, Decisions) helps you stop running your business on inherited "shoulds"
• Why the "20-year journey" most attorneys are on could actually take 2 years
• How to build a firm around the life you actually want — not the one you assumed you were supposed to buildThis one's for the law firm owner who's doing everything "right" and still feels stuck, burned out, or like the business is running them instead of the other way around.
By the end, you'll have a new lens for questioning the "shoulds" driving your decisions — and a clear next step for building a firm that actually fits your life.
Chapters:
[00:00] Why most lawyers struggle to finish what they start
[04:42] Set boundaries and build a sustainable firm with the BED framework
[12:00] Stop saying yes to the wrong clients, projects, and pay
[21:31] Align your ideal clients and work with your firm’s values
[36:04] Prioritize family and personal values while growing your firm
[50:35] Escape the self-employed trap and become a true business owner
Resources mentioned:
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.
Living Forward Book by Michael Hyatt and Daniel Harkavy
Connect with Sheila M. Wilkinson: Website | LinkedIn | Instagram
Sheila Wilkinson Free Resources
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
-
25 min
The AI Trap Why 95% of Law Firms Are Wasting Their Time
Episode 542
Show notes
Shownotes can be found at https://www.profitwithlaw.com/542.
Everyone's talking about AI. Almost no one's using it right.
Moshe breaks down the three biggest mistakes law firm owners make with AI and why fixing them matters more than adopting the tool in the first place.
In this episode, you'll learn:
• Why AI can't replace your attorneys, paralegals, or intake team and what it actually replaces instead
• Why treating AI as "the strategy" is the fastest way to accelerate a firm that's already broken
• The real case where a law firm's AI-generated citations backfired in court and why opposing counsel got penalized too
• The three-part framework (leverage, speed, ideas) for using AI in a way that actually moves the needle
• Why 95% of AI pilots show no measurable financial return, and what separates the firms that do see resultsIf you've adopted AI tools and haven't seen the payoff or you're holding off because you're not sure where to start - this episode gives you the lens to actually use it well.
Listen in, and figure out whether your firm is actually ready for AI or just chasing the trend.
Chapters:
[00:00] Why AI is not the ultimate solution for law firm growth
[03:51] How AI hallucinations can jeopardize legal case accuracy
[05:38] Why AI cannot replace your law firm’s strategy and systems
[10:11] Use AI to maximize team productivity and business growth
[14:13] Assess whether your workflow and billing model are ready for AI
[17:24] Generate business ideas and improve sales performance with AI
[20:45] Lower marketing costs and implement AI efficiently
Resources mentioned:
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
-
23 min
Why Every Law Firm Owner Needs A Community
Episode 541
Show notes
Shownotes can be found at https://www.profitwithlaw.com/541.
Starting your own firm doesn't just cost you time and money, it can cost you your community. In this episode, Moshe shares a personal story about loss, connection, and why so many law firm owners feel isolated in a way they never expected.
In this episode, you'll learn:
• Why becoming a firm owner quietly disconnects you from the people who used to "get you"
• What's actually missing when you feel like you don't belong anywhere anymore
• Why community isn't a nice-to-have for business owners — it's a basic human need
• How the right community can support you through crisis, give you answers you can't find elsewhere, and create real financial opportunity through referrals and shared clientsThis episode is for the law firm owner who has everything else figured out but still feels like they're doing this alone.
The takeaway: you don't have to build your firm in isolation and Moshe is opening the door to prove it.
Moshe also announces something new: a Slack community built specifically for law firm owners, free for the first 50 members. Join here: http://profitwithlaw.com/pwlcommunity
Chapters:
[00:00] Discover how community support transforms your law firm journey
[04:09] Learn why belonging matters for lawyer well-being and business success
[07:11] Build your professional network to grow referrals and reduce isolation
[11:28] Leverage peer advice for faster law firm business growth
[13:34] Find the right legal community for your practice area and location
[14:55] Use tools like Slack to get focused support and expert answers
[17:51] Celebrate wins, overcome challenges, and create lasting impact with community
Resources mentioned:
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.
Email for Free Access to our PWL Community: info@dreambuilderfinancial.com
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
-
36 min
Why I’ll Never Use Hourly Billing Again (And You Shouldn't Either)
Episode 540
Show notes
Shownotes can be found at https://www.profitwithlaw.com/540.
Tell me if this sounds familiar: you bill every hour, you chase down every dollar, and at the end of the month your profit margin still doesn't make sense.
That's not a you problem. That's a billable hour problem.
In this episode, Moshe talks about:
• The hidden conflict of interest built into every hourly invoice
• Why the 5x rule means your associate's salary math will never work under hourly billing
• The profit margin gap between hourly firms (5–10%) and alternative fee firms (30–50%)
• Why hourly matters take 2.6x longer to close than flat fee matters
• How to remove retainers, trust accounting, and accounts receivable from your business entirelyThis is for the law firm owner who's tired of arguing with clients about six-minute increments and ready to get paid up front, every time.
The takeaway: the firms making real money in this industry aren't the ones billing the most hours. They're the ones who stopped billing hours altogether.
Chapters:
[00:00] Discover why hourly billing creates client conflict in your law firm
[08:07] Why attorney salaries and billable hours rarely add up to growth
[09:32] Calculate your practice’s true cost of relying on hourly billing
[12:23] Uncover how flat fees boost attorney revenue and business predictability
[14:57] Find your ideal flat fee pricing for common legal services
[17:49] Drive efficiency in your firm by ditching the billable hour
[21:12] Charge smarter: why waiting to bill clients stunts your cash flow
[29:29] Why alternative fee arrangements increase law firm profit margins
Resources mentioned:
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
-
27 min
Stop Being Your Own Secretary (How to Scale to $100K Month)
Episode 539
Show notes
Shownotes can be found at https://www.profitwithlaw.com/539.
You didn't go to law school to schedule your own appointments.
But somewhere between building your firm and running it, that's exactly what happened. You became the attorney, the office manager, the bookkeeper, and the marketing department — all at once.
And it's costing you. Lean Law research puts the number at $218,400 a year for the average solo. Not because you're not working hard. Because you're working on the wrong things.
In this episode, Moshe walks through exactly how to fix that:
• Why the average attorney only converts 1.6 hours a day into billed, collected work — and what's stealing the rest
• How delegating drafting and client interaction took one estate planning attorney from 20 plans a month to 40 or 50 — a 2.5x jump in revenue potential
• The hire sequence that builds a self-sufficient team without overspending too early
• How workflow automation and the right tech stack multiply what your people can do
• Why international staffing lets you get two or three people for what one U.S. hire costsThis episode is for the firm owner who knows something needs to change — but hasn't yet made the moves to change it.
Chapters:
[00:00] Unlock attorney efficiency to boost your law firm’s profitability
[02:05] Delegate legal tasks to scale attorney revenue potential
[04:21] Stop wasting time on non-billable work and grow your practice
[07:22] Shift your mindset: opportunity vs. affordability for law firm owners
[08:39] Hire attorneys and add clients to drive law practice revenue
[11:55] Build effective teams to maximize each lawyer’s productivity
[14:38] Leverage technology for vertical growth and client case management
[19:09] Tap international talent to control firm overhead and staffing costs
[23:23] Use a firm focus sheet to discover your highest value work
[26:15] Transform your team’s efficiency and ignite law firm business successResources mentioned:
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.
Download the free Firm Focus Sheet to get clear on where your highest-value time is actually going.
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
-
37 min
You're Probably Overpaying in Taxes. Here's What to Do About It
Episode 538
Show notes
Shownotes can be found at https://www.profitwithlaw.com/538.
Most law firm owners think they're covered on taxes. They've got a CPA. Returns come in on time. No audits. What else is there?
A lot, actually.
The difference between a tax preparer and a tax strategist isn't just terminology — it's tens or even hundreds of thousands of dollars a year. And if nobody's having proactive conversations with you throughout the year, those strategies disappear on December 31st. Every year.
In this episode, Moshe sits down with Boris Musheyev, CPA, certified tax strategist, and founder of BorisMTax, to have the conversation most firm owners never get to have.
Chapters:
[00:00] Why law firm owners must rethink tax planning for business growth
[02:52] Discover how proactive tax strategies lower attorney tax liability
[05:08] Learn the difference between tax preparers, planners, and strategists for your firm
[10:06] Implement essential tax strategies that boost law firm profitability
[12:51] Use advanced tax planning for lawyers to maximize business deductions
[17:56] Optimize retirement planning with advanced strategies for attorneys
[23:02] Follow a step-by-step tax planning process to reduce firm taxes
[27:18] Maintain records and documentation to protect your firm in an IRS audit
Resources mentioned:
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Not sure if now’s the right time? Book a call with us to talk it through and see if it’s a good fit.
The Largest and Hidden Expense of Your Law Firm and How To Tame It with Boris Musheyev
Connect with Boris Musheyev: Facebook | LinkedIn | Instagram | YouTube | Website
Free Training Learn How to Save 100k+ on taxes In 30 Days
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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