Podcast

Profitable Home Services Podcast | Increase Profits & Improve Cash Flow

Business, Entrepreneurship, Management

Most home service business owners don't have a revenue problem. They have a profit problem.
More jobs. More stress. More payroll. More money coming in — and somehow not enough left over at the end of the month.

You've tried the standard advice. Generate more leads. Raise revenue. Hire faster. Scale harder. But growth without financial control creates a business that gets bigger without actually becoming more profitable.

That's the trap.

Profitable Home Services Podcast is about building a profitable home service business that creates real cash flow, financial stability, and owner freedom — without running yourself into the ground to get there.

Host Diane Gardner breaks down the financial systems, operational decisions, contractor cash flow strategies, hiring practices, pricing models, and profit-focused growth systems that help home service owners keep more of the money they already earn.

From contractor bookkeeping and job costing to technician accountability, service sales training, operational efficiency, and sustainable home service business growth, each episode is designed to help owners plug profit leaks, improve margins, stabilize cash flow, and build a business that supports long-term wealth.

This isn't generic entrepreneur advice built for startups or online businesses. It's practical financial and operational strategy for contractors and home service owners trying to build a profitable business that works for their life — not just consumes it.

If you're tired of working harder without building more freedom, this show will help you increase profits, improve cash flow, and build a stronger home service business from the inside out.
Popular Episode Topics Include: Home Service Profits, Contractor Cash Flow, Home Service Financial Systems, Profit Leaks In Home Services, Contractor Bookkeeping, Home Service Profit Margins, Service Business Budgeting, Operational Efficiency, Job Costing, Hiring Technicians, Technician Accountability, Service Sales Training, Contractor Pricing, Sales Conversion For Contractors, Profitable Scaling, Contractor Business Growth, Owner Freedom, Contractor Wealth Building, Buying Back Your Time, Service Business Wealth

Entrepreneurship chart
#53
Episodes
149
Releases
Weekly
Typical length
42 min
On air since
2023
Latest episode
1 day ago

Episodes

149 episodes, newest first

  1. Why Cash Disappears In My Business Even When We're Busy with Diane Gardner

    Show notes

    Why cash disappears in my business is the question I keep hearing from home service owners doing $5 to $8 million a year. The trucks are wrapped, the crews are busy, and jobs keep selling, but there still isn't enough cash to make payroll next week.

    In this solo episode, I break down the home service cash flow problems behind that question, from vendor bills and equipment payments to credit cards and the slow season. I share how a coaching client of mine identified about $65,000 a month in reduced cash flow needs in roughly two weeks. I also explain why more revenue is not more profit, and how to find hidden profit in a home service business before you add another crew or another truck.

    What You'll Learn:

    •

    Why more revenue will not fix a cash flow problem

    •

    How one client identified about $65,000 a month in reduced cash flow needs

    •

    The hidden cost of keeping the wrong person in a key position

    •

    How job costing analysis can lift gross profit by double digits

    •

    Why your cost of goods sold may be 45 to 50% instead of 30 - 35%

    •

    Where profit leaks hide in payroll, job costs, financing, and vendor payments

    •

    The one thing that turns financial reports into real cash back in your account

    Key Moments:

    1:00 When Busy Owners Are Not Sure They Can Make Payroll 7:02 How One Customer Freed Up $65,000 A Month In Cash Flow Needs 8:58 The Real Cost Of The Wrong Person In The Position 11:54 Raising Gross Profit With Job Costing Analysis 13:42 Why Your Cost Of Goods Sold Looks Lower Than It Is 19:04 Why More Revenue Will Not Fix Cash Flow Problems 23:24 This Week's Hidden Profit Leak In Key Positions 25:36 How The Profit Pulse Diagnostic Report Finds Your Leaks

    If you want help seeing where your profit and cash flow are leaking, email me at diane@profitcoach4you.com about the Profit Pulse Diagnostic Report. Your business is meant to give you financial freedom, so I want to help you find hidden profits, so you can keep more of what you've earned.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Diane at http://profitcoach4you.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    31 min
  2. Home Service Marketing Conversion Starts With Your Website with Paul Redman

    Show notes

    Home service marketing conversion often breaks on your website, long before a customer ever calls you. You pay to get people there, and then they leave because they can't see a price or an easy way to book.

    In this episode, I talk with Paul Redman of Contractor Commerce about fixing that. Paul explains how a clear online buying experience improves lead conversion for contractors without adding more ad spend. I also love his point that you can grow revenue by converting more of the visitors you already get.

    What You'll Learn:

    •

    Why customers expect to see pricing on your website before they call

    •

    How one Charlotte company turned online upfront pricing into booked jobs

    •

    How to increase revenue without more leads by converting your website visitors better

    •

    The one reason showing a price range can raise your close rate

    •

    How ChatGPT and AI search change what customers expect from your pricing

    •

    Why you should stop telling callers you can't quote a price by phone

    •

    The hidden marketing leak that wastes your website traffic

    Key Moments:

    3:20 How Contractors Lost Filter Sales To Amazon 10:07 What A Customer Buying Journey Looks Like On Your Website 12:58 How GSM Services Won Jobs With Online Upfront Pricing 23:02 Why A Price Range Raises Your Close Rate 24:42 Getting Your Pricing Into ChatGPT And AI Search 30:10 Turning More Website Visitors Into Leads 34:28 The Hidden Profit Leak In Your Marketing Spend

    Marketing profit leaks often hide in your website, not your ad budget. Paul's ideas on how to increase revenue without more ads show how hidden profit leaks can turn into booked jobs.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Paul at http://www.contractorcommerce.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    39 min
  3. How To Improve Cash Flow & 10x Profits Even In The Slow Season

    Show notes

    A profitable year can still leave you short on cash in January. Knowing how to improve cash flow in a service business is how you close that gap before the slow season starts.

    In this episode, I'll walk through a $6 million example company that looks healthy on paper and still runs short on cash by January. That is one of the most common home service cash flow problems I see. Then I'll show you how to plan for it, starting with what it costs to run your business each month of the slow season.

    What You'll Learn:

    •

    Why a profitable year can still leave your bank account short in January

    •

    How to build a 13 week cash flow forecast before the slow season starts

    •

    Why more sales won't fix a winter cash gap

    •

    The one question that tells you which expenses to cut before winter

    •

    How to protect your labor dollars and collect unpaid invoices faster

    •

    Why discounting takes a bigger bite out of your profit than you expect

    •

    The hidden cost of paying for spring capacity all winter long

    Key Moments:

    3:47 A $6 Million Example Of Profit Without Cash In The Bank 8:27 Why December Profit Can't Cover January Payroll 11:39 Why Just Selling More Doesn't Solve It 13:44 Knowing Your Monthly Cost To Run Through Winter 17:06 Building A Forecast For The Next 13 Weeks 24:04 The One Question To Ask About Every Expense 25:34 Why Discounting Costs More Than You Think 31:30 Are You Paying For Spring Capacity All Winter Long

    Understanding why more revenue is not more profit is the first step toward cash flow stability. Spotting hidden profit leaks now keeps home service labor costs from eating into your profits in the slow season.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Diane at https://taxcoach4you.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    37 min
  4. How To Turn Warranties Into Profits For Your Home Service Business with Tim Byrd

    Show notes

    Some of the biggest hidden profit leaks in a home service business are sitting in your warranties. Every callback pulls a tech off a paying job. You eat the cost, and it comes straight out of today's cash flow.

    My guest, Tim Byrd of Warranty-RE, has spent 32 years helping car dealers set up and own their own warranty companies. Now he's doing the same thing for home service businesses. He told me about an HVAC owner he met in Scottsdale who was sending $600,000 a year to a third-party warranty company. His claims didn't come anywhere close to that.

    If you're building a profitable HVAC business or trying to protect your roofing contractor profits, this conversation shows you how to stop callbacks from hurting profits and start keeping the premiums you collect.

    What You'll Learn:

    •

    Why third-party warranties send out more money than they ever pay back

    •

    How owning your own captive insurance company keeps warranty premiums in your pocket

    •

    How an 831b company lets warranty premiums grow without being taxed

    •

    Why the labor on every unit you install stays on you for years

    •

    How old warranties can hold up the sale of your business

    •

    How one of Tim's customers used his warranty company to fund his son's home

    Key Moments: 1:51 The $600K A Year Warranty Problem 4:44 What A Captive Insurance Company Is 8:47 Why Setting Money Aside Yourself Still Costs You Taxes 16:49 Which Home Service Businesses Qualify Right Now 21:54 How Old Warranties Can Stall The Sale Of Your Business 23:13 How $1.8M In Premiums Turns Into $1.5M You Keep 31:11 Funding A Son's Home From A Warranty Company 33:50 The Profit Leak Behind Cash Flow And Tax Problems

    This is one of the tax strategies for contractors I get excited about. It plugs a leak and builds a reserve you can borrow against later. It's a smart way to protect your callbacks and profit margins at the same time.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Tim at https://warranty-re.com/benefits-of-reinsurance/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    40 min
  5. Inventory Profit Leaks Costing Home Service Businesses Thousands With Eric Oberembt

    Show notes

    Inventory profit leaks are the ones almost nobody goes looking for. You already paid for the material. It's sitting on a shelf in your shop. Then a crew buys it again on the way to the job, and the margin you planned on quietly drops.

    My guest this week is Eric Oberembt, owner of D&M Roofing and the founder of InventoryHQ. He started roofing with his grandfather at ten years old and still runs the company today. He built the app for his own crews after material costs in home services climbed, and he realized he had no real idea what was sitting in his two warehouses.

    What You'll Learn:

    •

    Why a five percent job costing error quietly costs you tens of thousands

    •

    How to tell if your crews are buying material you already own

    •

    The one thing that skews contractor profit margins on every repair job

    •

    Why job costing for contractors falls apart without inventory tracking

    •

    How to improve profit margins without more leads or one extra sale

    •

    The hidden profit leaks showing up in what you pay your reps

    Key Moments:

    7:33 Buying Materials In Bulk To Protect Margin 8:30 Tracking Two Warehouses On A Clipboard 13:08 The $10,000 Thermal Drone That Vanished 16:30 Buying A $500 Box Of Screws He Already Owned 19:48 Why Leftover Material Belongs Back In Inventory 27:07 The Two Ways To Create More Profit 33:36 Turning Service Trucks Into Mobile Warehouses 42:50 The Commission Leak Nobody Catches

    Most of the operational profit leaks I find with my customers aren't complicated. They're small, repeatable, and completely fixable once somebody starts tracking them. Eric put a real number on this one, and it's bigger than most owners want to admit.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Eric at https://inventory-hq.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    47 min
  6. Lead Conversion For Contractors Fix That Found $750,000 with Ryan Fenn

    Show notes

    When it comes to lead conversion for contractors, the problem is almost never how many leads you have. It is what happens in the first 60 seconds after one of them comes in.

    I sat down with Ryan Fenn, the founder of Chiirp, to walk the whole customer journey and find the marketing profit leaks hiding along the way. We start at the missed call and follow it all the way through to the estimate that nobody ever chased. Most of what Ryan shows comes down to catching the leads you already paid for instead of going out and buying new ones.

    What You'll Learn:

    •

    Why your missed calls cost you more than your ad budget does

    •

    How one minute of delay can cut your booking rate in half

    •

    The one thing that decides who gets the job in 60 seconds

    •

    Why 60 percent of your estimates never get a second conversation

    •

    How contractor sales follow up recovers revenue you have already earned

    •

    How to improve estimate follow up without hiring another person

    •

    The quiet leak that cancels jobs after they are already sold

    Key Moments: 2:34 The Two Leaks At The Very Start 3:18 Why Missed Calls Are The Quiet Killer 8:14 The Text Message That Recovered $300,000 14:32 How One Minute Cut A Booking Rate In Half 23:35 The Second Leaky Bucket, Estimate Rehash 27:52 $750,000 Found In 60 Days 36:20 The Owner Handshake Video 43:09 The Hidden Leak After The Sale Is Won

    None of this requires a bigger ad budget. This is how to increase revenue without more leads, by tightening home service estimate follow-up and answering faster than the shop down the road.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Ryan at https://chiirp.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    48 min
  7. Why Weak Contractor Sales Follow Up Is Costing You Sales

    Show notes

    Most of what I hear about contractor sales follow-up comes down to one thing: businesses stop too soon. I sat down with Nathan Klug of Lift Growth Systems to talk about the dollars sitting untouched inside your own customer list.

    Nathan started his own insurance agency about fifteen years ago. He and his business partner brought on 100 agents in 90 days. That fast growth exposed a real problem. They had no way to actually follow up with everyone they brought in. That early lesson is what eventually led him to build tools that help with lead conversion for contractors today.

    What You'll Learn:

    •

    Why the average business only tries a sales follow up once and gives up

    •

    How estimate follow up can turn unsold jobs into paid work

    •

    The one shift that helps you increase revenue without more ads

    •

    Why most sales happen only after the seventh touch, not the first

    •

    How a five step process turns old leads into new paying jobs

    •

    The one text message structure that gets a response almost every time

    •

    Why lead conversion for contractors starts with a plan, not more marketing

    Key Moments:

    1:37 Nathan's Insurance Agency Story And Why Follow Up Broke At Scale 3:26 The Average Business Only Follows Up 1.1 Times 11:34 What Database Reactivation Actually Means 12:31 The Postcard Program That Added Real Profit 13:40 Why Nearly Half Of Contractor Income Comes From Follow Up 17:54 One Business Collected 162 Data Fields With No Plan 26:54 The Five Step Follow Up System 33:50 Nathan's Hidden Profit Leak Answer

    If marketing profit leaks have been draining your results, this episode gives you a clear place to start. You do not need more leads to grow. You need a better way to use the ones you already have, which is exactly how to increase revenue without more leads.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Nathan at https://nathanklug.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🎫 FREE HIDDEN PROFIT WORKSHOP –

    How To Find Another $160,000 In Profit Already Hiding In Your Home Service Business Without Selling More

    Register here https://go.profitcoach4you.com/workshop

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    39 min
  8. 10 Uncomfortable Money Questions That Reveal Your True Business Profitability

    Show notes

    I want to talk about how to find hidden profit in a service business, because most owners are asking the wrong question. They ask how to get busier instead of asking why the busy months still leave the bank account looking thin.

    In this episode, I walk through 10 questions business owners avoid asking themselves. Every single one has a hidden profit leak sitting behind it. We cover why more revenue is not more profit, what your labor really costs you, and why cash disappears in my business even in a good month. I also get into home service labor costs and contractor pricing for profit, two of the spots where I see owners lose the most money without realizing it.

    What You'll Learn:

    •

    Why more revenue is not more profit in a home service business

    •

    How to know if you are actually charging enough for the work you do

    •

    What your team really costs you once you calculate the full number

    •

    Why busy crews can still be losing you money every single day

    •

    Why cash disappears in my business even when the P&L looks good

    •

    The real cost of keeping your doors open each month

    •

    What happens to your business if you disappear for thirty days

    Key Moments:

    6:45 Why More Revenue Is Not More Profit 17:45 The Question That Exposes Money-Losing Jobs 20:20 What Your Team Really Costs You 28:16 Why Cash Disappears Even When The P&L Looks Good 33:10 The Real Cost Of Keeping The Doors Open 35:38 Why Customer Follow-Up Is A Profit Leak 41:31 What Happens If You Disappear For A Month

    Home service business profitability starts with asking these questions before they cost you more. If one of them made you uncomfortable while you listened, that is usually the one I would start with.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Diane at https://taxcoach4you.com

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🎫 HIDDEN PROFIT WORKSHOP

    How To Add Another $160,000 In Profit To Your Home Service Business Without Selling More

    Register here https://go.profitcoach4you.com/workshop

    Profit Impact Call ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    50 min
  9. Why Employee Turnover Is One Of Your Biggest Hidden Profit Leaks with Reggie Brock

    Show notes

    Hidden Profit Leaks are not always about money spent wrong. Sometimes they are about the employees who walked out the door. In this episode, I sat down with Reggie Brock of Propel Your Culture. He showed me why losing good employees drains more from a business than most owners ever calculate.

    Reggie talks about building a destination business, a place people never want to leave. We walked through the real math behind employee turnover. It explains a lot about why cash disappears in my business more than I realized. If you have ever felt the weight of home service owner burnout trying to hold your team together, or wondered where the profit leaks in a home service business are actually hiding, this conversation will hit close to home.

    What You'll Learn:

    •

    Why a $200,000 profit leak might be hiding in your turnover numbers

    •

    How to build what Reggie calls a destination business people never want to leave

    •

    The one exercise that gets your team to finally say what they are really thinking

    •

    Why quiet quitting costs more than the employee who actually walks out

    •

    How the real cost of replacing an employee compares to their full salary

    •

    The simple shift that can send $100,000 straight back to your bottom line

    Key Moments: 0:44 Meet Reggie Brock And Propel Your Culture 13:46 What Is A Destination Business 15:34 The Sea Island Story Behind The Idea 17:06 The Trust Exercise That Rebuilds Teams 19:18 What Employees Are Really Afraid To Say 31:02 The Real Cost Of Losing An Employee 33:31 Why Quiet Quitting Costs More Than You Think 37:31 How This Shift Adds $100K To Your Bottom Line

    If you have been chasing profit leaks in home services for a while now, do not overlook your own team. Sometimes the biggest leak is not a line item at all, it is the people you have already lost.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Reggie at https://www.propelyourculture.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    47 min
  10. The Hiring Process Behind Real Labor Efficiency That Boosts Profits and Drives 94% Employee Retention with Paul Sanneman

    Show notes

    Labor efficiency in home services starts long before someone clocks in for their first job. It starts with who you hire and how you hire them. That is what I discussed this week with Paul Sanneman, founder of Contractor Staffing Source, a company built entirely around solving the hiring and recruiting side of home service businesses.

    Paul has personally overseen more than 5,000 hires. His system gets a 94 percent retention rate, almost double the industry average. We get into the hiring myths that quietly raise your home service labor costs. We also cover why 'hire fast' and 'fire slow' is a trap, and the exact steps that protect you from a bad hire.

    What You'll Learn:

    •

    Why treating hiring like an afterthought quietly kills labor efficiency

    •

    How one bad hire can cost you tens of thousands before you notice

    •

    The myth that keeps contractors stuck hiring fast and firing slow

    •

    Why responding to an applicant within a minute changes who you land

    •

    How a real hiring process gets you a 94 percent retention rate

    •

    The background check step most owners skip until it costs them

    •

    Why onboarding takes months, not days, if you want it to work

    Key Moments: 2:52 The 94 Percent Retention Number Behind The System 4:24 The Hiring Myths Keeping Contractors Short Staffed 7:34 Why It Can Take 300 Resumes To Find One Hire 10:44 The 'Hire Fast' 'Fire Slow' Mistake 14:11 The Job Ad Formula That Gets Applicants 16:46 Why Responding In Real Time Wins The Best Candidates 22:18 Why Skipping A Background Check Gets Expensive 40:25 Paul's Hidden Profit Leak

    A weak hiring process is one of the most common operational profit leaks I see in home service businesses. It shows up in contractor labor costs, in stalled home service business growth, and eventually in home service owner burnout, doing everyone's job yourself because you cannot trust anyone else to do it yet. Paul's process is built to protect technician productivity from day one, not fix it after the fact.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Paul at https://contractorstaffingsource.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    45 min
  11. Lead Conversion For Contractors Starts With Your CSR Team With Michelle Myers

    Show notes

    Lead conversion for contractors starts long before a job gets scheduled. It starts the moment someone picks up your phone. My guest today is Michelle Myers from Pink Callers, an outsourced CSR company built for our industry. Michelle and I talked about why more leads won't fix your margins if your team cannot close the ones you already have.

    We got into the real numbers behind home service marketing conversion, including how many calls a good CSR should handle and when dispatching inefficiencies start costing you technicians. Michelle also shared what it actually costs when you lose a CSR too soon, and why that number is higher than most owners realize.

    What You'll Learn:

    •

    Why lead conversion for contractors depends more on your team than your ads

    •

    How many calls a good CSR should take before quality starts to slip

    •

    The real cost of losing a customer service rep too soon

    •

    When dispatching inefficiencies mean it is time to hire a second dispatcher

    •

    What a floor coating business taught Michelle about patience with marketing

    •

    The one habit quietly draining profit through old subscriptions

    Key Moments:

    0:35 Meet Michelle Myers From Pink Callers 3:06 What Pink Callers Actually Does For Contractors 7:58 The Real Industry Standard For Close Rate 12:43 The Hidden Cost Of Losing A CSR 14:28 How Many Calls A CSR Should Handle 19:31 A Marketing Lesson From A Floor Coating Business 24:06 When Dispatching Inefficiencies Signal It Is Time To Grow 33:54 The Subscription Habit Quietly Draining Your Profit

    If you have been chasing more leads without fixing your estimate follow-up, this episode will change how you think about growth. Operational profit leaks like this one are quiet, but they are some of the most expensive habits in a home service business.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Michelle at https://www.pinkcallers.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    42 min
  12. Your P&L Says Profit, So Why Cash Disappears In My Business

    Show notes

    I get asked why cash disappears in my business more than almost any other question from home service owners. Sales go up. The bank account does not follow. That gap is what today's episode is all about.

    A few years back, I worked with an electrician who had just finished his best sales year ever. His profit and loss statement showed a real profit. His bank account told him something else. Once we separated his cash and found his hidden profit leaks, everything changed. He did not need to sell more. He just needed to keep more of what he already earned.

    What You'll Learn:

    •

    Why cash disappears in my business even when the P&L says I am profitable

    •

    How contractor cash flow management differs from just reading your profit and loss report

    •

    The one shift that ends home service cash flow problems even in a busy season

    •

    Why more revenue is not more profit once job costs and taxes hit your account

    •

    How to spot hidden profit leaks before they drain your bottom line

    •

    How using Profit First in a home service business gives every dollar a job to do

    Key Moments:

    1:42 The Myth That Profit Means A Healthy Bank Account 5:27 What A Profit Plan Shows You What A P&L Cannot 7:33 Every Dollar Needs A Job To Do 10:24 The Electrician Who Grew Sales 30 Percent With Empty Pockets 15:45 The Hidden Profit Leak Behind Managing From Your P&L 17:14 Where 50 Thousand To 400 Thousand Often Leaks Out Each Year 21:09 A Free Live Workshop On August 26th

    If today's episode sounded familiar, I would love to help you find where your own cash is going. Schedule a Profit Impact Call with me at https://taxcoach4you.com/profitimpactcall, or join me live on August 26th for the workshop, and I will show you exactly where this money tends to hide. https://taxcoach4you.com/hotline/

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Diane at https://taxcoach4you.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🎫 A FREE LIVE WORKSHOP –

    How To Add $200,000 To Your Bottom Line Profit Without Selling More

    For HVAC, roofing, plumbing, electrical, and other home service business owners.

    Register here https://taxcoach4you.com/hotline/

    📋 FREE Profit Guide

    15 Ways To Add Another $200K In Profit To Your Biz Without Chasing More Leads

    Revenue may be growing, but if cash still feels tight, profit may be disappearing in places you're not checking. https://profitcoach4you.com/profitleaks

    27 min
  13. Beat Home Service Owner Burnout By Delegating Smarter With Chris Diroll

    Show notes

    Home service owner burnout usually does not start with one bad day. It builds slowly, one unanswered text and one late invoice at a time. I sat down again this week with Chris Diroll from SMA Support Services to talk about the fix most owners never try: handing real work to a real assistant.

    So many of the home service owners I coach are stuck being the one person everything runs through. Chris and I get into what that costs in real contractor profits, and how contractor cash flow management falls apart when one person is chasing every payment alone. We also cover why home service business cash leaks so often start with tasks nobody wanted to hand off in the first place.

    What You'll Learn:

    •

    Why home service owner burnout usually starts with one small habit

    •

    How to spot the tasks costing you the most hidden money

    •

    The one shift that cut a contractor's collection time in half

    •

    Why a truck buddy mindset can free up an extra hour a day

    •

    How to know when your assistant is really part of the team

    •

    The one profit leak most owners never think to look for

    Key Moments:

    1:11 Chris's Sales Assessment And Why He Left Selling Behind 5:01 Why Every Contractor Hates Doing Permits 18:09 One Team Member Cut Collection Time In Half 19:40 The Truck Buddy Way To Delegate On The Job 33:19 Why A Group Text Sank One VA Hire 34:28 My Nervous First Time Hiring A VA 38:14 This Week's Hidden Profit Leak

    Good contractor financial management is not just about knowing your numbers. It is about protecting home service business profitability long after the busy season ends, and that is exactly where Chris and I landed by the end of this one.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Chris at https://www.smasupport.us/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🎫 A FREE LIVE WORKSHOP –

    How To Add $200,000 To Your Bottom Line Profit Without Selling More

    For HVAC, roofing, plumbing, electrical, and other home service business owners.

    Register here https://taxcoach4you.com/hotline/

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Busi

    46 min
  14. When Shiny Object Syndrome Impacts Home Service Productivity and Profits with Skye Waterson

    Show notes

    Home service productivity takes a hit when your brain is wired to chase the next thing instead of finishing the current one. In this episode, I sit down with Skye Waterson, founder of Unconventional Organisation, to talk about something I have never covered on the show before. Skye works as a fractional COO with service business owners who have ADHD symptoms, and what she shares will make a lot of things click into place for you.

    If you have quotes sitting unsent for days, or your team can't seem to get things done even when there is clearly enough time, this conversation gets at the real reason why. We talk about what shiny object syndrome actually does to your focus and your bottom line, and what practical systems can do to fix it.

    What You'll Learn:

    •

    Why home service productivity breaks down when the owner becomes the bottleneck

    •

    How shiny object syndrome keeps you chasing new ideas instead of finishing profitable ones

    •

    What time blindness is and why it makes planning feel nearly impossible

    •

    How working memory gaps cause jobs, quotes, and follow ups to fall through the cracks

    •

    Why transition time between job sites creates a reactive cycle that drains your profits

    •

    The brain dump prioritization method that cuts a 50 item to-do list down to five real priorities

    •

    How one business stopped losing quotes and fixed a speed bottleneck that was killing their revenue

    Key Moments:

    1:38 Skye's ADHD Diagnosis and How It Led to Her Business 2:51 What Shiny Object Syndrome Looks Like in a Service Business 4:47 Time Blindness and Why Owners Only Think About Today 6:30 Transition Time Between Jobs and the Reactive Cycle It Creates 12:44 Why Visual Business Maps Help ADHD Owners and Their Teams 16:20 The Prioritization Filter and How To Do a Proper Brain Dump 30:09 The Challenge of Leading a Team When You Have ADHD Symptoms 38:01 The Quote Bottleneck Profit Leak and How One Business Fixed It

    Improving home service business profitability often starts with finding the operational profit leaks hiding inside your own daily habits. If home service owner burnout is something you are already feeling, this episode gives you a place to start.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Skye at https://www.unconventionalorganisation.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🎫 A FREE LIVE WORKSHOP – July 29

    How To Add $200,000 To Your Bottom Line Profit Without Selling More

    For HVAC, roofing, plumbing, electrical, and other home service business owners.

    Register here https://taxcoach4you.com/hotline/

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    43 min
  15. Ten Signs Your Home Service Business May Be Busy But Broke

    Show notes

    If your revenue is up but your bank account never seems to reflect it, you probably have hidden profit leaks somewhere in your business. In this episode, I walk you through 10 signs I see over and over with my home service customers: the quiet leaks that tell you why more revenue does not equal more profit.

    Most of these home service cash flow problems do not come from one single mistake. They add up from small things like an outdated price book, payroll that feels harder than it should, and subscriptions you forgot you were still paying for. I share real stories from my own clients, including an electrician in Colorado whose material costs quietly climbed 35 percent.

    What You'll Learn:

    •

    Why revenue can climb while your cash stays tight

    •

    How payroll stress creeps in even during your busiest season

    •

    Why outdated pricing quietly drains your profit without you noticing

    •

    How one overlooked mistake can turn a big job into a break even job

    •

    Why subscription bloat and old software quietly eat into your profit

    •

    How making decisions from your bank balance keeps you stuck

    Key Moments: 3:43 Revenue Up But Cash Still Tight 5:38 Payroll Stress During Your Busiest Season 8:50 The Outdated Price Book Problem 9:51 The Garage Story And The Sneaky Leak 16:25 The Colorado Electrician And Rising Material Costs 24:27 Learning Cash Flow The Hard Way 27:36 The Hidden Cost Of Subscription Bloat 36:31 The Live Workshop Announcement

    My live workshop is all about how to stop profit leaks, and I will use real examples of profit leaks in home service businesses so you can see exactly where the money is going in yours. You can find the registration link in the show notes below, or reach me directly at diane@profitcoachforyou.com.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Diane at http://profitcoach4you.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🎫 A FREE LIVE WORKSHOP

    How To Add $200,000 To Your Bottom Line Profit Without Selling More

    For HVAC, roofing, plumbing, electrical, and other home service business owners.

    Register here https://taxcoach4you.com/hotline/

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    39 min
  16. How Home Service Financial Systems Saved One Fleet $80K

    Show notes

    How home service financial systems get built starts with one truth. If everything depends on you, you don't own a business. You own a job. That is exactly what Chris Diroll and I dig into in this episode. Chris co-runs SMA Support, helping contractors build out remote teams and the processes that keep those teams running without him in the room.

    We talk about why so many home service owners are still the bottleneck in their own company, and what it actually looks like to fix that. From a checklist that saved an electrician 80,000 dollars a year in van costs, to a job flow in a home service business that does not fall apart the moment you step away, this conversation is full of small changes that create big results.

    We also get into operational profit leaks most owners never see coming and how improving efficiency in a home service business often starts with something as simple as a notepad and a whiteboard.

    What You'll Learn:

    •

    Why having everything depend on you means you own a job, not a business

    •

    How one simple checklist saved a fleet of vans 80,000 dollars a year

    •

    The one-three-one rule that gets your team making decisions without you

    •

    Why knocking on doors can build a referral pipeline with zero ad spend

    •

    How selling a process instead of a product changes the way customers say yes

    Key Moments:

    0:50 Meet Chris Diroll And Why Owners Get Stuck Doing Everything 8:22 Start With A Notepad, A Whiteboard, And Sticky Notes 23:48 The Checklist That Tells You Exactly Where To Start 30:29 Selling A Process Instead Of Shingles 35:50 Building A Checklist Your Crew Actually Uses 39:03 The 80,000 Dollar Van Checklist Story 43:00 Turning Door Knocking Into A Referral Channel

    You do not need to overhaul your whole company this week. Start small. Pick one piece of your business that depends entirely on you and build one simple checklist around it. That single step toward better labor efficiency in home services can be the start of taking your business from a cash-eating monster to a profit-making machine.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Chris at https://www.smasupport.us/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🎫 A FREE LIVE WORKSHOP –

    How To Add $200,000 To Your Bottom Line Profit Without Selling More

    For HVAC, roofing, plumbing, electrical, and other home service business owners.

    Register here https://taxcoach4you.com/hotline/

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    48 min
  17. Contractor Financial Management Tips To Know Before You Get A Quick Loan

    Show notes

    Good contractor financial management is the difference between a business that survives a tight month and one that gets stuck signing a loan it regrets. I sat down with Gerri Detweiler from Nav for this one, and she has spent years helping business owners understand financing and credit before they end up desperate enough to take a deal that hurts them.

    We talked about why home service owner burnout so often starts with money stress, and why so many owners reach for a quick loan the moment cash feels tight instead of building a plan ahead of time. Gerri shared real examples of owners who got pulled into fast cash advances with payments so aggressive it nearly put them out of business. We also got into why cash disappears in my business even when work is steady, and what it actually takes to build strong business credit so you have options before you're in a corner.

    What You'll Learn:

    •

    Why fast cash advances can cost far more than the number on the page

    •

    How to start building real business credit before you need it

    •

    The vendor relationships that quietly help or hurt your credit

    •

    What strong contractor cash flow management actually looks like day to day

    • Why waiting until you're desperate leads to the worst financing deals

    Key Moments:

    3:59 The Real Interest Rate Hiding Behind Fast Cash Advances 6:58 Why You Can't Refinance Your Way Out Of A Cash Advance 21:38 The Vendor Relationships That Build Your Credit Quietly 26:03 Asking For Better Terms Instead Of Reaching For A Loan 30:07 Building Personal And Business Credit At The Same Time 35:02 The Hidden Profit Leak Most Owners Never Notice 39:38 Where To Get Gerri's Free Business Credit Guide

    Most owners think contractor profits come down to getting more jobs. Sometimes the bigger win is just being ready, financially, before the next opportunity or emergency shows up. If today's episode hit home, take a look at how prepared your business really is to handle what's next.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Gerri at https://www.nav.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    43 min
  18. The Best Way To Grow Lead Conversion For Contractors With Ben Wright

    Show notes

    Close more deals with a better sales process, not a bigger marketing budget. Sales trainer Ben Wright joins me this week on the Profitable Home Services Podcast to talk about why home service businesses don't need more leads to grow, they need to close more deals from the ones they already have. Ben built his own trade business from zero to $40 million in seven years and now works with contractors, landscapers, painters, and other home service owners to help them improve close rate, sharpen their sales process improvement habits, and build repeatable systems that actually stick. If you've been pouring money into contractor lead generation and wondering why the profit still isn't showing up, this conversation is going to hit close to home.

    *What You'll Learn:* 💰 Why improve sales starts with speed and how fast you respond to a lead matters more than you think 💰 How Will grew a painting business from 6 to 28 people with three small repeatable changes 💰 The reason quoting on the spot closes more deals than any follow-up email ever will 💰 Why businesses don't need more leads, they need to serve the ones they already have better 💰 How annual price increases of 3% protect your profits without pushing customers away 💰 What happens to your close rate and your profit when you present quotes in person instead of sending them 💰 The three ways to grow revenue from home service business customers you already have without more contractor lead generation

    *Key Moments:* 00:00 Intro 0:45 Why Sales Growth Is A Daily Habit Not A One Time Fix 5:20 How Will Used Speed Value And Process To Improve Sales Four Times Over 11:30 Responding Fast To Leads And Why Speed Kills In The Best Way 17:10 Quote On The Spot To Close More Deals And Stop Losing Jobs To Email 22:40 Raise Prices Every Year And Stop Leaving Money On The Table 27:00 Going Back To Existing Customers To Grow Revenue Without New Leads 32:15 Three Hidden Profit Leaks Home Service Owners Miss Every Time

    If you're running a contracting business, a home services business, or any kind of construction sales operation and you're tired of working hard without seeing it show up at the bottom line, this episode gives you real, practical steps you can start on this week. Ben talks through home improvement sales training concepts that apply whether you're in hvac sales training, roofing sales training, lawn care, or any other trade. The goal is simple. Better sales process improvement habits lead to a higher close rate, and a higher close rate means more profit from the same number of leads.

    👉 Listen now and find out how small repeatable changes helped one painting contractor grow from 6 to 28 people in just 16 months.

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Ben at ttps://www.strongersalesteams.com/program

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    🤑Add $200k In Profits Without Chasing Leads

    Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    36 min
  19. Manage the Money You Are Losing to These Four Profit Leaks With Diane Gardner

    Show notes

    Busy and growing, but still watching your bank account stay flat? That is one of the most frustrating signs that your home service business may have profit leaks.

    In this episode of Profitable Home Services, Diane Gardner walks through four real examples of contractor profits disappearing inside businesses that looked successful from the outside. These are not theory-based examples. They come from actual home service businesses where pricing, labor costs, callbacks, overhead, subscriptions, inventory, and the wrong customers were quietly draining the bottom line.

    🎫 A FREE LIVE WORKSHOP –

    How To Add $200,000 To Your Bottom Line Profit Without Selling More

    For HVAC, roofing, plumbing, electrical, and other home service business owners.

    Register here https://taxcoach4you.com/hotline/

    You'll hear how one gutter company in southern Idaho was pricing jobs based on what competitors charged, without knowing their own margins. Once the numbers were cleaned up and the pricing was adjusted, they added $50,000 to their bottom line without selling a single extra job.

    Diane also shares how a painting company added $25,000 in profit by improving job systems and checklists, why home service labor costs and callbacks can quietly destroy margins, and how small overhead expenses can multiply before you realize how much cash is leaking out of the business.

    If your revenue is growing but your cash flow still feels tight, this episode will help you look at your business differently. Instead of assuming you need more leads, more jobs, or more hours, you'll learn where to start looking for hidden profit already inside the business.

    What You'll Learn:

    •

    Why contractor profits disappear when pricing is based on competitors instead of real numbers

    •

    How underpriced service calls can drain your bottom line

    •

    The warning signs that home service labor costs and callbacks are hurting profits

    •

    How one painting company added $25,000 in profit with better job systems

    •

    Why managing money from your bank account balance leads to expensive decisions

    •

    How small overhead expenses, subscriptions, and inventory can become cash leaks

    •

    Why the wrong customers create hidden costs that never show up as one clear line on your P&L

    •

    How better contractor financial management helps you improve profitability without working harder

    Key Moments:

    •

    1:47 Profit Leak One: Underpriced Service Calls Draining Your Bottom Line

    •

    7:28 Profit Leak Two: Home Service Labor Costs, Labor Inefficiency, And Callbacks Hurting Profits

    •

    14:39 Profit Leak Three: Small Overhead Expenses That Multiply Like Rabbits

    •

    22:00 Warning Signs Your Subscriptions And Inventory Are Leaking Cash

    •

    24:12 Profit Leak Four: Are You Servicing The Right Customers?

    •

    29:30 Why Learning Your Numbers Beats Working Harder Every Time

    •

    34:40 How A Profit Impact Call Helps You Find And Plug Hidden Profit Leaks

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Diane at https://profitcoach4you.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    FREE Profit Guide

    15 Ways To Add Another $200K In Profit To Your Biz Without Chasing More Leads

    Revenue may be growing, but if cash still feels tight, profit may be disappearing in places you're not checking. https://profitcoach4you.com/profitleaks

    Profit Impact Call

    ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    35 min
  20. The Contractor Marketing Mistake That Wastes Thousands with Seth Greene

    Show notes

    Marketing is one of the biggest areas where profits are leaking from a home service business, and most owners have no idea it is happening right under their nose. If you are spending money on ads, vendors, or marketing campaigns without a clear way to track what is actually bringing in paying customers, Sneaky Leaky is already in your business, draining your budget month after month.

    Discover Where Profit Is Leaking In Your Business

    📖 You can't plug profit leaks until you find them. Find the hidden profit leaks in YOUR business with this free report. https://profitcoach4you.com/profitleaks

    In this episode, Seth Greene of Market Domination joins me to talk about the real marketing profit leaks showing up in home service businesses and what you can do right now to plug them. We cover contractor marketing mistakes, lead conversion, call tracking, and the follow-up systems that turn cold leads into paying customers. If you have ever wondered whether your advertising for contractors is actually working, this conversation will help you see your numbers clearly and make smarter decisions with every dollar you spend.

    What You'll Learn…

    •

    Why your marketing conversion numbers matter more than clicks, impressions, or leads

    •

    How one company discovered 21 vendors were costing them up to $20k a month in wasted ad spend

    •

    The simple tracking tools that show you exactly which marketing efforts are bringing in paying customers

    •

    Why marketing conversion starts with fixing your funnel before you spend another dollar on traffic

    •

    What call tracking numbers are and how they make every marketing channel accountable

    •

    The one follow-up mistake that hands your leads directly to your competitors

    •

    How to make your marketing conversion work by staying in front of the 97% who are not ready to buy today

    Key Moments…

    2:13 The Business With 21 Marketing Vendors And No Marketing Conversion Data

    4:24 Why Tracking Pixels Are The First Step To Fixing Marketing Conversion

    10:56 Call Tracking Numbers That Make Every Ad Accountable

    15:00 Standing Out When Every Contractor Looks The Same

    17:00 Making It Impossible For Your Business To Be Forgotten

    18:00 The 12th Contact Rule Most Home Service Owners Never Reach

    29:14 The Hidden Profit Leak Stealing From Your Marketing Budget

    🎧 Listen to all episodes at https://profitablehomeservices.com/

    🤝 Connect with Seth at http://www.marketdominationllc.com/

    ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS

    15 Profit Leaks Report 📖 You can't plug profit leaks until you find them. Find the hidden profit leaks in YOUR business with this free guide. https://profitcoach4you.com/profitleaks

    Profit Impact Call ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/

    34 min

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