Podcast
Shopify Masters
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
- Entrepreneurship chart
- #179
- Episodes
- 603
- Releases
- Weekly
- Typical length
- 33 min
- On air since
- 2019
- Latest episode
- 23 hours ago
Episodes
603 episodes, newest first
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30 min
From Complaints To Comeback: How Ruggable Rewrote Its Own Story
Episode 835
Show notes
Ruggable had millions of customers and a product problem hiding in plain sight—on Reddit. Chief Commercial Officer Sarah Kleinman found it, fixed it, and launched an innovation that made up 70% of revenue in eight weeks. Here’s how they turned public complaints into a brand comeback.
For more on Ruggable and show notes click here
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20 min
Zero SEO, Zero Ads: How The Good Liver Built a Cult Retail Brand
Episode 834
Show notes
Driven by a passion for global craftsmanship, Bert Youn launched The Good Liver to sell high-end home goods, but found that web photos alone couldn’t convey the value of $300 items. Opening a physical store in Los Angeles allowed customers to hold products in their hands, turning in-person touchpoints and word-of-mouth recommendations into the primary engine for the brand’s growth. Today, the business operates profitably without relying on paid advertising or SEO, using its ecommerce platform mainly to tell product stories and serve out-of-town buyers.
For more on The Good Liver, in show notes, click here
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26 min
Meet the Power Couple Changing What Kids See on Their Bookshelves
Episode 833
Show notes
When Stephanie and Muammar Reed couldn’t find diverse books for their biracial daughter, they built the store they wished existed. MiJa Books has since grown into a nearly seven-figure brand, bringing bilingual and multicultural children’s books to communities that largely had been overlooked by mainstream publishing.
For more on MiJa Books and show notes click here
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30 min
From Napkin Sketch to Aerospace Tech: Inside Escapod's High-Tech Camper Revolution
Episode 831
Show notes
Chris Hudak launched Escapod to solve his own outdoor camping frustrations, building it from a garage project into a multimillion-dollar off-road camper company. By skipping traditional dealerships, vertically integrating production, and leveraging AI tools, he navigated major industry shifts to build a lean, highly profitable direct-to-consumer brand.
For more on Escapod in show notes, click here
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31 min
How Two Founders Turned a Dorm Room Experiment Into a Nationwide Retail Brand
Episode 832
Show notes
Kent Yoshimura and Ryan Chen started Neuro in a dorm room, mixing nootropic powders into chewing gum and betting that a product nobody had tried before was exactly what people needed. A decade later, that bet paid off. Neuro is a nine-figure brand in major retailers nationwide.
For more on Neuro and show notes click here
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39 min
The TikTok Live Playbook: How Skimpies Scaled to a $10M Valuation
Episode 830
Show notes
After a viral TikTok video doubled her sales overnight, former comedy writer Bette Bentley built Skimpies—a first-of-its-kind organic cotton liner for leggings—into a multimillion-dollar brand. By committing to live sell on TikTok for three hours a day for six months straight, Bette cultivated a fiercely loyal organic community without spending a single dollar on paid advertising. Today, the startup carries a $10 million valuation and continues to disrupt the traditional intimate wear market.
For more on Skimpies, in show notes, click here.
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35 min
Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire
Episode 829
Show notes
Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond its initial viral launch to reach more than $3.6 million on its first restock. Today, DEZI continues to grow through strategic collaborations, building an autonomous brand designed to outlive its founder’s personal fame.
For more on DEZI, in show notes, click here.
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30 min
Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to Scale
Episode 827
Show notes
Discover how Cozy Earth built a $100M bedding empire through organic channels, Oprah’s endorsement, and a bootstrapped growth model.
For more on Cozy Earth, in show notes, click here.
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27 min
Why I Left My Hollywood Dream Job To Become an Entrepreneur
Episode 828
Show notes
Maradith Frenkel left her dream job as a film studio executive when her son's eczema sent her searching for a better baby sleeper. She couldn't find one, so she built Little Sleepies instead—bootstrapped, ad-free for over a year, and now beloved by a community of more than 2 million loyal customers.
For more on Little Sleepies and show notes click here
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37 min
How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand
Episode 826
Show notes
Siblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that slow, bootstrapped growth might be the smartest kind. Cofounder David Bronkie shares how they’ve built a loyal customer base and earned a spot on premium retail shelves.
For more on Siblings and show notes click here
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33 min
Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium Buyers
Episode 825
Show notes
Coyuchi is proving that a 35-year of press is a brand’s ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is turning AI discovery directly into revenue.
For more on Coyuchi, in show notes, click here.
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34 min
Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook
Episode 824
Show notes
Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated explosive organic clout, and celebrities took notice. The brand eventually moved away from the scarcity model in 2023 to expand into evergreen retail and long-term scaling.
For more on Last Crumb, in show notes, click here.
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27 min
Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You
Episode 823
Show notes
Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board and applied to building a brand designed to outlast his career.
For more on Primitive Skateboarding and show notes click here
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37 min
The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse
Episode 821
Show notes
NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how centering customer emotions shaped NEOM’s product line, retail strategy, and expansion into the US.
For more on NEOM, in show notes, click here.
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35 min
We Crashed Coachella With Zero Budget and Sold Out in 24 Hours
Episode 822
Show notes
Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads.
For more on Benjie and show notes click here
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41 min
Vision Over Hype: How Ethan Glenn Built Every Other Thursday Without Chasing Algorithms
Episode 820
Show notes
Ethan Glenn never set out to launch a clothing label. Every Other Thursday began as an Instagram archive of vintage aesthetics until a single self-made hat sparked massive demand. By skipping wholesale margins and keeping operations lean, Glenn scaled the company drop by drop into a thriving apparel business with a New York retail footprint.
For more on Every Other Thursday, in show notes, click here.
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29 min
How This Studio Became the Secret Weapon Behind Fortune 500 Gifting
Episode 819
Show notes
Chloe Sapienza built Telescope Studio on a simple but radical idea: A single well-sourced gift tells more of a brand’s story than a bag full of forgettable gifts. Starting from her living room during the pandemic, she grew Telescope into a full-service creative studio—designing, warehousing, and shipping gifts for companies with teams of hundreds—by betting on local makers and the power of intentional design.
For more on Telescope Studio and show notes click here
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47 min
From Goldman Sachs to HGTV: How Galey Alix Rebuilt Her Life Through Design
Episode 818
Show notes
Galey Alix had spent 13 years building a career at Goldman Sachs when her life changed in a single day: she lost her job, her fiancé, and her health. In the middle of that grief, the home she had been renovating for a future that no longer existed became the start of something else.
What began as a way to heal turned into viral weekend room reveals, a TV show, and Galey Alix Design, a business built around emotional transformations, product partnerships, licensing deals, and a Shopify storefront where fans can shop her projects.
In this episode of Shopify Masters, Galey shares how she rebuilt her life through design, what Wall Street taught her about storytelling and sales, and why the best brands make people feel something first.
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32 min
Avocado Green: The Organic Mattress Brand That Built Its Own Supply Chain
Episode 817
Show notes
Vy Nguyen bought his father’s mattress factory in 2010 and spent 15 years doing everything the industry said not to do—building his own supply chain, skipping outside funding, and refusing to cut corners on materials. The result is Avocado Green, the largest organic mattress brand in the US, with 1,000 employees, more than 600 wholesale partners, and a billion-dollar target in its sights.
For more on Avocado Green Brands and show notes click here
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36 min
How a Frustrating Diaper Change Inspired One of Baby Fashion’s Biggest Success Stories
Episode 816
Show notes
When Lauren Levy struggled through a freezing diaper change with 30 snaps to close, she spotted a gap no one had filled in a century of baby clothing. She and co-founder Lawrence Scheer spent two years perfecting a patented magnetic closure before selling a single item. Today, Magnetic Me has 50 employees and has been profitable since 2012.
For more on Magnetic Me and show notes click here
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