Six Figure Flower Farming

Dahlias might be one of the most beautiful and popular flowers on your farm, but are they actually making you money? They're also one of the most labor-intensive crops to grow, and those hidden costs can quietly eat away at your profits. In this episode of the Six Figure Flower Farming Podcast, Jenny breaks down how to grow dahlias more profitably by understanding your true production costs, pricing for profit, and focusing on margins instead of just sales.

You'll learn practical ways to reduce labor costs and improve efficiency in dahlia production, from smarter planting and harvesting techniques to mechanized digging, task batching, and weed management. Because building a sustainable, profitable flower farming business isn't always about growing more flowers. Sometimes it's about getting better at growing the ones you already have.

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Find free flower business resources: www.trademarkfarmer.com/note

Ever spend time responding to a wedding flower inquiry, sending pricing information, or answering questions, only to have that potential customer completely ghost you? It's frustrating, especially when you're working hard to grow a profitable flower farm business. But here's the thing: You might not be losing those sales because of your prices or your flowers. You might just be responding too slowly.

In this episode of the Six Figure Flower Farming Podcast, I'm breaking down three simple steps to stop getting ghosted and book more flower sales. We'll talk about why response time matters, how to use phone calls and follow-up scripts to turn inquiries into paying customers, and how to create a simple sales process that works even when you're busy in the field. Whether you're selling wedding flowers, bulk buckets, workshops, or other farm offerings, these small changes can help you increase bookings, improve your customer experience, and grow your flower farm revenue without growing more flowers.

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Get your personalized profit roadmap: https://www.trademarkfarmer.com/roadmap

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Find free flower business resources: http://www.trademarkfarmer.com/note

You know how to grow beautiful flowers, but do you know how to build a flower farm business that actually makes you money? Today I'm pulling back the curtain on my Six Figure Flower Farming program, why I created it, who it's for, and what it really takes to build a profitable, sustainable flower farm. We're talking about the business skills that so many flower farmers struggle with, from pricing and profit margins to marketing, sales, and creating efficient farm systems that give you your time back.

I'll walk you through what happens inside our six-week live business accelerator, the tools and resources you'll use to make better business decisions, and how to know if the program is right for you. Because the goal isn't just to grow more flowers or work harder. It's to build a flower farming business that pays you well, gives you more freedom, and supports the life you actually want to live. Enrollment closes October 22nd, 2026!

Join Six Figure Flower Farming: https://www.trademarkfarmer.com/enroll

Join me for a FREE live training: https://www.trademarkfarmer.com/training

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: https://www.trademarkfarmer.com/roadmap

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Find free flower business resources: www.trademarkfarmer.com/note

You can grow gorgeous flowers, know exactly when to pinch your dahlias, and have your succession planting dialed in...and still feel completely lost when someone asks about your margins, pricing, marketing, or profit. That doesn’t mean you’re “not a business person.” Running a profitable flower farm is simply a different skill set than growing flowers, and those skills can be learned.

We’re talking about how to identify the business skill that’s actually holding your flower farm back, whether that’s profitability, pricing, marketing, sales, or efficiency, and why you don’t need to master everything at once. If you want to build a sustainable flower farm business that pays you well and gives you the freedom to keep doing the work you love, it starts with learning the right skills one step at a time.

Six Figure Flower Farming opens 10/13 - Learn more here: https://www.trademarkfarmer.com/enroll

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Join Jenny for a FREE live training: https://www.trademarkfarmer.com/training

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Find free flower business resources: www.trademarkfarmer.com/note

What changes when you stop guessing at your flower farm numbers and start running your farm like a real business? In this episode, I’m talking with Six Figure Flower Farming Alumni Lydia Watson of Hen Hill Cut Flowers about how understanding her costs, profitability, and pricing gave her the confidence to raise her flower prices by 30% with zero customer pushback. After a season of overwhelm and barely keeping her head above water, Lydia is now profitable, tracking her numbers, and making decisions based on data instead of gut feelings.

We dig into the practical systems that helped her build a more sustainable flower farming business, including crop record keeping, task batching, time blocking, managing expenses, Profit First principles, focused marketing, and knowing when to outsource. Lydia’s story is proof that you don’t need acres of land to build a profitable flower farm. You need strong business foundations, clear numbers, and the confidence to step out of the role of “just a grower” and into your role as the CEO.

Find Henhill Cut Flowers Online:
Follow Lydia on Instagram: @henhillcutflowers
Check out Lydia's Website: https://www.henhillcutflowers.co.uk/

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: https://www.trademarkfarmer.com/roadmap

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Find free flower business resources: www.trademarkfarmer.com/note

Feeling overwhelmed on your flower farm doesn’t always mean you need more hours in the day. Sometimes the real problem is that everything feels important. When you’re juggling harvesting, marketing, crop planning, sales, and a never-ending list of new ideas, it’s easy to stay incredibly busy without knowing if you’re actually moving your flower farm business forward.

In this episode of the Six Figure Flower Farming Podcast, we’re talking about how clarity can reduce overwhelm and help you build a more profitable, sustainable flower farm. You’ll learn why knowing your numbers matters, how to identify the three priorities that deserve your attention over the next 90 days, and why a simple, concrete plan can help you stop chasing every new crop, sales outlet, or marketing strategy. Because sometimes the answer isn’t working harder or becoming more efficient. It’s choosing better.

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Get your personalized profit roadmap: https://www.trademarkfarmer.com/roadmap

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Find free flower business resources: www.trademarkfarmer.com/note

What if growing fewer flowers could actually help you build a better flower farm business? In this episode, I sit down with past Six-Figure Flower Farming student Amanda Keene of Flowers on Phoenix to talk about how she has simplified her farm, become more intentional about profitability, and built a business that fits around her family and the life she actually wants to live.

Amanda shares why she stopped trying to grow every beautiful flower she could, how looking at her numbers helped her prioritize certain crops, and the surprising marketing strategy that generated a $1,000 order shortly after she started using it.

We also talk about the efficiency changes that have saved her time, why she’s willing to buy flowers from other growers instead of doing everything herself, and what she wishes she had done differently when she first started flower farming.

If you’ve ever felt like your flower farm is taking over your life - or wondered whether doing less could actually make your business stronger - Amanda’s story is one you’ll want to hear.

Follow Amanda Online
Instagram: @flowers_on_phoenix
Website: https://flowersonphoenix.com/

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Join Jenny for a FREE live time+ profit training: https://www.trademarkfarmer.com/training

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Find free flower business resources: www.trademarkfarmer.com/note

If I could sit down with myself as a beginner flower farmer, there are a few things I’d say a whole lot sooner: learn your numbers, stop trying to be affordable to everyone, and remember that your time is not free. A sustainable flower farm business isn’t built by working harder and harder. It’s built by understanding what’s profitable, pricing intentionally, using your time wisely, and investing in the business skills that help you make better decisions.

In this episode of the Six Figure Flower Farming Podcast, I’m sharing my brutally honest advice for building a profitable flower farm, from why revenue isn’t the real score to why overwhelm doesn’t mean you’re doing it right. Most importantly, you don’t have to build the flower farm everyone else has. You’re allowed to create a profitable, sustainable business that actually supports the life you want to live.

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Join Jenny for a FREE live training: https://www.trademarkfarmer.com/training

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Find free flower business resources: www.trademarkfarmer.com/note

What should your flower farm’s profit margin actually be? The truth is, there isn’t one magic percentage. Profit is something you intentionally create, manage, and protect. In this episode, I break down why two flower farms with the same revenue can leave their owners with wildly different incomes, and why simply selling more flowers isn’t always the answer when your business isn’t profitable.

We’ll walk through five of the biggest flower farm profit levers: sales, pricing, product and crop mix, expenses, and efficiency. You’ll learn how to identify where the greatest opportunity exists in your farm, use your numbers to make smarter decisions, and build a more profitable, sustainable flower farming business without automatically adding more markets, more flowers, and more hours to your workload.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: https://www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If you’re building a flower farm for the long haul, this conversation with Karl Vahrmeyer of Green Park Nurseries is one you’ll want to hear. Karl shares what nearly 50 years of family farming has taught his family about scaling a flower farm sustainably, staying financially lean, planning years ahead, and letting customer demand pull the business forward instead of forcing growth.

We also dig into the less glamorous skills that make a growing farm actually work: delegating, hiring and retaining employees, adapting your management style, building strong business relationships, and learning from expensive mistakes without letting them derail you. If you want a profitable flower farm that can support your family, your team, and maybe even the next generation, this episode is packed with practical perspective on building a business that lasts.

Follow Karl on Instagram: @green_park_nurseries_inc

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: https://www.trademarkfarmer.com/training

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Find free flower business resources: www.trademarkfarmer.com/note

If your flower farm marketing isn’t bringing in sales, the problem might not be your Instagram reach, your local market, or even your competition. It might be much simpler: people don’t actually know what you sell. Whether you’re trying to book more weddings, sell flower subscriptions, move more farmers market bouquets, attract wholesale florists, or fill workshops, your marketing needs to make your offer crystal clear within seconds.

In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down three questions every flower farmer should ask: What do I sell? How do customers buy it? Why should they choose me?

You’ll learn how to audit your flower farm website and social media, remove friction from the buying process, use photos and testimonials as social proof, and focus your marketing on the products you actually want to sell. Because clear marketing beats clever marketing every single time.

Join Jenny for a FREE live training: https://www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note\

Growing more flowers is not always the fastest path to more revenue. In this episode, Jenny breaks down how flower farmers can increase their average order value by making more thoughtful offers to customers who are already ready to buy. A simple upsell, a well-designed bundle, or a larger purchase option can add meaningful revenue without adding more beds, more markets, or more hours to your week.

You’ll learn practical ways to pair bouquets with greenery, vases, gift wrap, or other local products, plus how quantity pricing can increase total profit when you know your costs.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: https://www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Starting a flower farm from scratch does not have to mean buying every piece of equipment, installing expensive infrastructure, or following someone else’s exact blueprint. In this episode, Jenny talks with Sarah Gray of Bloom and Gray about rebuilding her flower farm in a brand-new field, keeping startup costs low, preparing beds efficiently, protecting crops from pests, and choosing practical systems that fit her current season of life.

They also dig into regenerative flower farming, cover crops, compost quality, soil blocking, grow tents, and the simple tools that can make farm work faster and easier on your body. Whether you are starting a flower farm, moving to new land, or reshaping your business around family, travel, or another passion, this conversation is a reminder that sustainable farm business growth starts with building a flower farm that works for your goals, resources, and real life.\

Find Sara Gray Online

Follow her on Instagram: @bloomandgray

Check out her website: https://www.bloomandgray.co.uk/

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: https://www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

Feeling overwhelmed on your flower farm does not always mean you need more time. Often, you need a clearer system for deciding what matters most. In this episode, Jenny Marks shares the weekly planning process she uses to move from reactive, frazzled farm management to a more intentional and sustainable flower farming schedule.

You’ll learn how to brain-dump every task, separate mission-critical work from tasks that can wait, and schedule your highest-impact priorities first. Jenny also explains why leaving white space in your calendar is essential for weather, pests, equipment problems, and all the other surprises that come with running a profitable flower farm business.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: https://www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

The way you grow, harvest, and handle flowers can make or break your flower farm’s profitability. In this episode, Jenny shares practical flower farming systems that have saved her cut flower farm hundreds of labor hours, from pre-sprouting ranunculus and streamlining tulip planting to using equipment for faster dahlia production.

You’ll also learn how to make harvesting and bouquet production more efficient, identify the hidden cost of repetitive tasks, and use Jenny’s “50% faster” exercise to improve one system at a time. Because sustainable flower farm growth is not always about earning more revenue. Sometimes, the biggest opportunity is creating the same results with less labor, less stress, and better systems.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: https://www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If social media feels like one more thing on your never-ending flower farm to-do list, this conversation with Kalin Sheick of Sweetwater Floral is the breath of fresh air you probably need. Jenny and Kalin talk honestly about using social media to grow a flower farm business without letting it take over your life, from setting boundaries and avoiding comparison to showing your face, telling better stories, and creating content that actually helps people know, like, and trust you.

This episode is packed with real talk for flower farmers building sustainable farm businesses in the messy middle of life, kids, customers, harvests, and all the dropped balls. You’ll hear practical encouragement around choosing simple content buckets, sharing authentic behind-the-scenes stories, protecting your privacy, and using social media as a tool for flower farm marketing and sales without burning yourself to a crisp.

Find Kalin Online
Check out her website: https://www.sweetwaterfloral.com/
Follow her on Instagram: @sweetwaterfloral

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: https://www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

For flower farmers who feel like they’re working hard, growing beautiful flowers, and still not seeing the sales they hoped for, this episode takes a closer look at what actually makes a flower farm business profitable. Jenny Marks breaks down why money follows value, how to stop feeling guilty about charging for your flowers, and why the most successful flower farms aren’t just growing what they love. They’re creating something customers truly want, need, and are willing to pay for.

You’ll learn how to think through your own flower farming “sweet spot” using what you love, what you’re good at, what your local market needs, and what people will actually buy. From flower CSAs and farmers market bouquets to weddings, sympathy flowers, gifting, and farm experiences, this episode will help you shift from “How do I make more money?” to “How do I create more value for my customers?” and build a more sustainable, profitable flower farm business.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Join Jenny for a FREE live training: https://www.trademarkfarmer.com/training

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

What if your flower farm doesn’t just have a profit problem, but a money relationship problem? In this episode of the Six Figure Flower Farming Podcast, Jenny Marks has a real, farmer-to-farmer conversation about why it's okay to want your flower farm to make money, pay you well, and support your family. Profit does not make you selfish, greedy, or less passionate about flowers. It's what keeps a flower farm business alive.

Jenny walks through the money myths that keep flower farmers undercharging, overworking, and avoiding the numbers that actually matter. You’ll hear why profitability needs to show up on your calendar, not just in your goals, and how tracking your costs, improving your marketing, following up with customers, and making data-based decisions can help you build a profitable flower farming business without guilt.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: https://www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

One of the fastest, least exhausting ways to increase profit on a flower farm: pricing. When flower farmers feel stretched thin, their first instinct is often to grow more flowers, find more customers, or push harder on marketing and sales. But if your margins are tight and your season already feels full, a small price increase may create more profit than adding more work ever could.

Jenny Marks walks through simple bouquet pricing math, why chronic underpricing keeps so many flower farms stuck, and how even a $1, $5, or 10–20% price shift can add thousands of dollars in pure profit across a growing season. Sustainable flower farm business growth sometimes comes from trusting the value of your flowers, using pricing as a strategic tool, and making one small change that helps your farm finally pay you back.

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: https://www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note

If your flower farm always feels one step behind, this episode is going to feel like a deep breath. Jenny sits down with Michelle Elston of Roots Cut Flower Farm in Pennsylvania, who produces nearly 30,000 supermarket bouquets a year with a part-time seasonal crew, tight systems, and a whole lot of intentional decision-making.

Michelle shares how her farm uses clear weekly rhythms, crew training, time standards, staff meetings, and tiny movement-level improvements to make harvesting, bouquet making, and farm operations more efficient.

Find Michelle Online
Check out Michelle's Website: www.rootscutflowerfarm.com
Follow Michelle on Instagram: @rootsflowerfarmLearn more about the Association of Specialty Cut Flower Growers at https://www.ascfg.org/

Did you enjoy this episode? Please leave a review on Apple or Spotify.

Get your personalized profit roadmap: https://www.trademarkfarmer.com/roadmap

Follow Jenny on Instagram: @trademarkfarmer

Find free flower business resources: www.trademarkfarmer.com/note