S.O.B. (Small Owned Business) Marketing

If you're running Facebook or Instagram ads but aren't using a Meta Pixel, you're missing out on valuable information that could help improve your ad performance!

In this episode of the S.O.B. Marketing Podcast, we break down what the Meta Pixel is, how it works, and why small business owners should know about this FREE tracking tool.

We're keeping things beginner-friendly as we:

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Explain how the Meta Pixel can help you measure advertising results beyond likes, clicks, and impressions.

•

Walk you through the basics of installing a Meta Pixel.

•

Share common mistakes to avoid when using this tracking tool.

Tune in to learn how Meta's free tracking tool could help you make smarter advertising decisions and get more out of your online ads!

Keeping up with social media updates and changes can feel like a full-time job, which is why we do the research for our S.O.B. Community members every week!

In this episode, we're sharing four important social media updates from the past few months that we've already discussed with our community members.

From new advertising opportunities to AI changes that could affect how customers discover your business, we're breaking down what's happening, why it matters, and what it could mean for your marketing.

Consider this your sneak peek into our weekly discussions!

Are you spending money on marketing that isn't actually helping your small business grow? Just because something is popular, expensive, or easy to do doesn't mean it's the right investment for YOUR business.

In this episode of the S.O.B. Marketing Podcast, we're sharing 7 marketing things small business owners waste money on. We get into why these common marketing expenses can drain your budget, how to recognize when it's time to reevaluate, and where your marketing dollars may be better spent.

In this episode, we cover:

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7 marketing expenses you want to reassess

•

Five categories of marketing investments that may actually be worth your money

•

Three questions to ask yourself before spending another dollar on marketing

🎧 Need practical marketing advice without the agency-sized price tag?

Join the S.O.B. Community for weekly marketing support, expert guidance, and a community of small business owners who understand what it's like to run and promote a business.

Join us at https://www.skool.com/SOB

If you enjoy the episode, subscribe, leave us a review, and share it with a small business owner who could use a little marketing tough love!

#SmallBusinessMarketing #MarketingTips #MarketingBudget #SOBMarketingPodcast

Small business owners are always being told they NEED to be showing up on video but is it true?

In this episode of the S.O.B. Marketing Podcast, we have a candid discussion about how your smalll business can benefit from video marketing, as video is becoming increasingly important across social media, Google, and AI search, giving small businesses another way to get discovered, build trust, and connect with potential customers.

Hate being on camera? That's ok - we break down how you can create effective video content without ever putting your face on camera.

Video marketing can really help put your business on the map, but you don't have to become an influencer or create 20 videos a week - you just need a video footprint to help people discover your business, understand what you do, and feel more comfortable choosing you.

If you’ve ever felt the pressure to be the face of your business, constantly creating content, sharing your life, and putting yourself out there, this episode is for you.

We dig into the personal brand vs. logo-led brand debate and the bigger question behind it: What kind of business do you actually want to build? A small business that is built around you or a small business that is able to stand on its own?

Because building a personal brand isn't just a marketing decision, it's a business and lifestyle decision, too.

Even if you personally aren't a fan of AI Chatbots like ChatGPT, Claude, or Grok - you WANT your small business to get recommended in their search results because that can lead to more sales. But how do you even start to measure your AI "visibility"? In this episode, we share a four-lens framework for figuring out whether your business is showing up in AI chatbots like Google AI Overview, ChatGPT, Claude, and more.

If you're a small business owner who wants to stay visible, stay informed, and stay ahead of what your customers are doing - listen to this episode. You'll get a clear, practical starting point for understanding how AI might already be affecting your business.

Google Search Console just got a lot more interesting for small business owners.

Google is giving businesses new insight into how their content shows up across search and that includes the growing connection between your website, social media content, and the way people discover you in search.

In this episode, we discuss Google Search Console - what it is, why small business owners need to be using it and the 2026 update that'll convince you to start using Google Search Console immediately (if you're not already).

If you want to see how well your website and social media content is working to attract people to your business, this episode is for you.

Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small business! In this episode, we share questions you can ask to help you identify what makes your product, service, or experience different and how you can give shoppers a real reason to choose you before the holiday rush hits.

If you’re a small business owner planning on participating in Small Business Saturday or trying to get ahead of the holiday season, this episode is for you!

There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online. While this episode was originally shared in 2023, the strategies we share to increase sales during this small business specific holiday are more relevant than ever in 2026. Listen as we share practical planning tips, marketing strategies, and the importance of using data to drive your decisions to maximize success during the holiday season.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at http://buymeacoffee.com/sobmarketing.

Want to talk marketing with us? Join our S.O.B. Community! A membership includes:

• A weekly hour long Zoom call with marketing professionals (Vivian & Chelsea) to talk shop or answer any questions you may have when it comes to marketing your small business.
• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

03:05 Understanding Small Business Saturday
08:53 Planning for Small Business Saturday
09:45 Omnichannel Marketing Strategies
16:51 Creating a Seamless Customer Experience
17:51 Preparing Your Marketing Campaign
21:05 Leveraging Email Marketing
24:27 Personalization in Marketing
32:07 Inventory Management for Seasonal Sales
34:04 Competing with Black Friday Sales
40:54 The Power of Gift Cards
44:06 Maximizing Visibility for Small Business Saturday

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: http://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if ever) does it make sense to actually say YES? In this episode, we discuss how to approach requests for free stuff from a marketing perspective and get honest about how you can decide when to say yes, when to turn down a request or when you may want to entertain the request.

If you are a small business owner who is tired of being asked for freebies or want a better way to properly evaluate these potential marketing opportunities, this conversation is for you!

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at http://buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Why free requests can wear small business owners down

04:14 Marketing Hot Take

04:33 Why friends shouldn’t expect free products

07:31 Set boundaries and treat donations like marketing

09:11 How to say no without burning bridges

13:40 If you say yes, set clear expectations

22:22 Ask for analytics and track the return

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: http://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Vendor markets can be a goldmine for small businesses - OR a total waste of your time, money, and inventory. Over the years, we've learned there are a few red flags you can look for to help you determine whether participating in a specific fair, pop-up, craft show, farmers market or community event will be worth the deposit and time commitment. If you sell products, plan to promote your small business at these types of events, or are gearing up for the busy holiday shopping season - this conversation may save you from making an expensive mistake!

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at http://buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

Meta has updated their "Boost Post" options recently, which means we need to reassess whether our "NEVER BOOST A POST" advice still holds true in 2026.

If you’ve ever wondered whether that little “Boost Post” button is worth your money, in this episode we'll cover:

- how boosting works now in 2026 across Meta’s platforms

- what targeting options are finally available

- why call-to-action buttons and audience selection change the conversation

- when boosting a post can be a smart

We'll also get practical about the stuff most people overlook, including why Apple users should avoid boosting inside the app if they don’t want to pay extra fees.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at http://buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Welcome to the SOB Marketing Podcast

03:46 Why we keep revisiting marketing advice as platforms change

05:15 Chelsea's Marketing Hot Take

06:07 Defining boosting posts on Facebook and Instagram

07:39 What small business owners usually want from a boosted post

08:16 The old problem with boosted posts reaching the wrong people

10:09 Why promoting to everyone is less effective than targeting buyers

11:39 How Meta has changed boosting in 2026

13:16 New goals, CTA buttons, and targeting options

15:22 When boosting can be a helpful first step for overwhelmed business owners

17:12 Using boosting as a quick test before building a full campaign

19:33 The Apple surcharge if you boost from the app

23:01 Final verdict

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: http://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Looking to get your small business’s products to appear in Google’s AI overview or products page? Then this week’s episode of the S.O.B. (small owned business) Marketing podcast, is a MUST LISTEN.

This week, Vivian and I are sharing everything we know about Google Merchant Center, what it is, how it works, and how it can help your small business get in front of potential customers.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at http://buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

0:00 Welcome to the SOB Marketing Podcast

01:10 Exploring Google Merchant Center

14:50 Setting Up Your Merchant Center

18:00 Integrating AI with Google Merchant Center

27:20 Compliance and Best Practices for Google Merchant Center

34:00 Real-Life Experiences and Lessons Learned

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: http://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you with marketing decisions and strategies. That’s why this week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing questions you should be asking about your target audience to better understand them.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at http://buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

0:00 Welcome to the SOB Marketing Podcast

02:21 You are not your target audience

04:01 Basic Demographics

10:29 Pain points & Lifestyle

23:37 What kind of spender are they?

30:07 What platforms are they on?

37:08 Where they go for advice and help

42:37 Who the gatekeeper is in a family

45:44 How informed are they about your industry?

53:04 Should you grow with your audience or stay focused on one stage?

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: http://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

It’s time to focus on the lifeline of your small business - your repeat customers!

In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that one purchase into a lifelong brand evangelist? That’s how you grow your small business.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at http://buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Welcome to the SOB Marketing Podcast

03:45 Marketing Strategies for Recurring Sales

11:34 The Importance of Customer Service

18:34 Building Brand Evangelists

25:09 Cross-Selling and Upselling Techniques

35:29 The Power of Subscription Models

46:41 Leveraging Existing Tools for Sales Growth

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Marketing Lessons for Small Businesses from the Adult Industry (with Special Guest Lucy Banks): https://youtu.be/QZZUnoMLXss

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: http://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Last week we brought you best generative AI practices Google recently shared. This week, we’re talking about WORST practices - or everything Google does NOT want you to worry about when it comes to generative AI search.

In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are debunking generative AI search marketing advice circulating the internet. The mentioned practices are being debunked directly by Google - so they definitely are not worth your time.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at http://buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Welcome to the SOB Marketing

01:13 Understanding Google’s Generative AI Search

03:35 Myth Busting Marketing Shortcuts

08:42 Debunking AI Text File Myths

11:41 Content Structure and Readability

15:55 Creating Content for People, Not AI

18:21 The Importance of Authentic Backlinks

29:19 Focusing on Quality Over Structure

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Google Shares Generative AI Search Best Practices: https://youtu.be/C0hRuUuXEBk

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: http://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

AI search hasn’t really changed too much when it comes to SEO best practices - but don’t just take our word for it. Last month Google shared their best practices when it comes to SEO and AI search.

This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are dissecting and discussing all of Google’s tips and suggestions for businesses who want to show up in their AI search.

NEXT WEEK we are discussing everything Google said NOT to take seriously when it comes to SEO and AI search, so make sure you are subscribed, following, etc so you don’t miss out on the rest of this conversation!

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at http://buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Introduction to SOB Marketing

03:45 Google’s Best Practices for Generative AI Search

17:29 Creating Quality Content for SEO

31:24 Technical Requirements for AI SEO

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

SEO Changes in 2026: https://youtu.be/iPVlLja8b58

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: http://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are “driving” along the coast to take you SOBs to different stops/locations where you can find local advertising opportunities.

Local advertising can be a game changer for small businesses, and there are lots of opportunities out there! Don’t skip this episode and go be the BEST SOB you can be.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at http://buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Introduction to SOB Marketing

02:10 Marketing HOT TAKE: Traditional Advertising is GOOD for Getting Local

09:08 Local Chamber of Commerce

13:15 Exploring Print and Local Media

14:36 Harnessing Facebook Groups for Local Engagement

16:49 The Role of Micro Influencers in Local Marketing

20:10 Sponsorships: Engaging with Local Communities

22:37 The Importance of Local SEO

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

SEO Changes in 2026: https://youtu.be/iPVlLja8b58

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: http://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

We’re going to court! Marketing court.

There’s an overwhelming amount of marketing advice available on the internet - but not all advice is worth your time.

This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing our 3 step strategy for evaluating marketing advice and deciding if it’s worth your time. We’re talking evidence, credibility, and context.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at http://buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Introduction to SOB Marketing

03:51 Marketing HOT TAKE: Marketing Advice - A Pig In Lipstick??

09:34 Putting Marketing Advice on Trial

25:08 Marketing Advice Trial Results

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: http://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Google is at it again, with 2 new ad opportunities that you NEED to know about as a small business owner.

This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing Google’s conversational discovery and highlighted answers ads. We discuss what they are, how they work, and why these new Google ad options are a big deal for small businesses! We also discuss Google’s new “business agent for leads” option.

Want to support this podcast? You can do so at http://buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Introduction to SOB Marketing

01:05 Google’s New AI Ad Opportunities

08:35 Conversational Discovery Ads

12:44 Highlighted Answers Ads

22:46 Business Agent For Leads

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: http://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com