Podcast

Sold a Story

Documentary, Society & Culture

Sold a Story is an investigative podcast about how kids learn — what works in the classroom, the science behind those insights and why that research often doesn’t make it into schools. Season 1 revealed why so many kids are struggling to learn how to read, and it sparked a wave of change across the country. In Season 2, we go beyond reading to look at teaching itself.

Documentary chart
#1
Episodes
28
Releases
Weekly
Typical length
31 min
On air since
2022
Latest episode
6 days ago

Episodes

28 episodes, from the first

Season 1

  1. 1: The Problem

    Episode 1

    Show notes

    Lee Gaul watches his daughter’s lessons during Zoom school and discovers a dismaying truth: She can't read. Little Zoe isn't the only one. Sixty-five percent of fourth graders in the United States are not proficient readers. Kids need to learn specific skills to become good readers, and in many schools, those skills are not being taught.

    Read: Emily Hanford’s reading list
    Read: Transcript of this episode

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    33 min
  2. 2: The Idea

    Episode 2

    Show notes

    Sixty years ago, Marie Clay developed a way to teach reading she said would help kids who were falling behind. They’d catch up and never need help again. Today, her program remains popular, and her theory about how people read is at the root of a lot of reading instruction in schools. But Marie Clay was wrong.

    Read: Emily Hanford’s reading list
    Read: Transcript of this episode

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    51 min
  3. 3: The Battle

    Episode 3

    Show notes

    President George W. Bush made improving reading instruction a priority. He got Congress to provide money to schools that used reading programs supported by scientific research. But backers of Marie Clay’s ideas saw Bush’s Reading First initiative as a threat.

    Read: Transcript of this episode

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    41 min
  4. 4: The Superstar

    Episode 4

    Show notes

    Teachers sing songs about Lucy Calkins. The longtime professor at Columbia University’s Teachers College is one of the most influential people in American elementary education today. Her admirers call her books bibles. Why didn't she know that scientific research contradicted reading strategies she promoted?

    Read: Transcript of this episode

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    34 min
  5. 5: The Company

    Episode 5

    Show notes

    Teachers call books published by Heinemann their bibles. The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions.

    Map: Heinemann’s national reach
    Read: Transcript of this episode

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    47 min
  6. 6: The Reckoning

    Episode 6

    Show notes

    Lucy Calkins says she has learned from the science of reading. She's revised her materials. Fountas and Pinnell have not revised theirs. Their publisher, Heinemann, is still selling some products to teach reading that contain debunked practices. Parents, teachers and lawmakers want answers.

    Map: How states approach reading instruction
    Read: Transcript of this episode

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    42 min
  7. Hard to Read: How American Schools Fail Kids with Dyslexia Bonus

    Show notes

    The parents knew something wasn’t right. The school said everything would be fine. But their kids weren’t learning how to read. In this documentary, originally published in September 2017, we look at why kids with dyslexia have a hard time getting the help they need in school.

    Read more: How American schools fail kids with dyslexia
    Q&A: What is dyslexia, with neuroscientist Guinevere Eden

    Support this show: Donate to APM Reports

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    54 min
  8. Hard Words: Why Aren't Our Kids Being Taught to Read? Bonus

    Show notes

    Jack Silva had a problem. He was the chief academic officer of a school district in Pennsylvania, and more than 40% of the kids in his district were not proficient readers. He didn't know much about how kids learn to read, but he knew he had to figure it out. Originally published in September 2018, this documentary helped ignite a national conversation about the science of reading. Winner of an EWA Public Service Award.

    Read more: Why aren't kids being taught to read?
    Read in Spanish: Translation by Aptus

    Support this show: Donate to APM Reports

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    52 min
  9. At a Loss for Words: What's Wrong with How Schools Teach Reading Bonus

    Show notes

    Molly Woodworth had a secret: She couldn’t read very well. She fought her way through text by looking at the first letter of a word and thinking of something that made sense. Reading was slow and laborious. Then she learned that her daughter's school was actually teaching kids to read that way. In this documentary, originally published in August 2019, host Emily Hanford reveals that many kids are being taught the habits of struggling readers. Winner of a Gracie Award and finalist for an EWA Public Service Award.

    Read more: How a flawed idea is teaching millions of kids to be poor readers
    Support this show: Donate to APM Reports

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    53 min
  10. What the Words Say Bonus

    Show notes

    There are kids like C.J. all over the country. Schools tell their parents they are reading at grade level, but the kids are not. And whether they ever get the help they need can depend a lot on their family income and their race. In this documentary, originally published in August 2020, host Emily Hanford shows that America’s approach to reading instruction is having an especially devastating impact on children of color.

    Read more: Children of color are far less likely to get the help they need
    Support this show: Donate to APM Reports

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    53 min
  11. Brains On: How Do We Learn to Read — and Why is It Hard? Bonus

    Show notes

    This week we have an episode of a show called Brains On. It’s a science podcast for kids from our colleagues at APM. In this episode, Emily joins the Brains On hosts to talk about how people learn to read. Grab the kids in your life and listen to this special episode made for kids and curious adults.

    More: https://www.brainson.org/
    Support our show: Donate to APM Reports

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    38 min
  12. 7: Your Words

    Episode 7

    Show notes

    Voicemails, emails, tweets: We got a lot of messages from people after they heard Sold a Story. In this episode, we bring you some of their voices. A 10-year-old figures out why he has struggled to read. A mom stays up late to binge the podcast. A teacher confirms what he's suspected for years — he's not really teaching kids how to read.

    Read: Messages from our listeners
    Read: Transcript of this episode

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    Call us: ‪(612) 888-7323
    More: soldastory.org

    Donate to supportSold a Story and other journalism from APM Reports.

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    25 min
  13. 8: The Impact

    Episode 8

    Show notes

    Across the country, school districts are dropping textbooks, state legislatures are going so far as to ban teaching methods, and everyone, it seems, is talking about "the science of reading." Things have been changing since Sold a Story was released. In this episode, we tell you about some of the changes and what we think about them.

    Read: New reading laws sweep the nation
    Read: Transcript of this episode

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    More: soldastory.org

    EXTENDED READING

    Blog: Seidenberg on translating research into practice
    Article: Goldenberg, Goldberg on premortem (paywall) | Excerpt

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    25 min
  14. Introducing: Sold a Story en Español Bonus

    Show notes

    A Spanish adaptation of Sold a Story is now available. Hosted by journalist Valeria Fernández, the podcast is condensed into one 58-minute episode, plus a conversation between Fernández and Emily Hanford for Spanish-speaking parents whose children are learning to read English in American schools.

    - Listen or share: Sold a Story en español
    - Learn more: http://soldastory.es/

    6 min
  15. 9: The Aftermath

    Episode 9

    Show notes

    Schools around the country are changing the way they teach reading. And that is having major consequences for people who sold the flawed idea we investigated in Sold a Story. But Lucy Calkins, Irene Fountas and Gay Su Pinnell are fighting back — and fighting to stay relevant. And so are organizations that promoted their work: the Reading Recovery Council of North America and the publisher Heinemann.

    Read: Two universities stick with a discredited idea
    Read: Reading Recovery financial difficulties
    Read: Science movement trouble for Heinemann
    Read: Transcript of this episode

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    28 min
  16. 10: The Details

    Episode 10

    Show notes

    Some of the teachers, students, parents and researchers we met in Sold a Story talk about the impact the podcast has had on their lives and in schools — and share some of their hopes and concerns about the “science of reading” movement.

    Portraits: Zoe and Lee Gaul, Christine Cronin, Reid Lyon
    Read: Transcript of this episode

    Video: Mark Seidenberg at Yale
    Article: Seidenberg on translating the science
    Article: Reid Lyon’s most important findings

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Donate: Support APM Reports
    Email us: soldastory@apmreports.org
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    31 min
  17. The Podcast That's Changing Education Trailer

    Show notes

    Nationally acclaimed journalist Emily Hanford's work is changing the ways schools around the country teach reading. In this award-winning podcast, she investigates why so many schools use an approach that cognitive scientists debunked decades ago.

    Apple Podcasts has recognized Sold a Story as a Series Essential. To celebrate, we’re making it available without ads or other announcements for a limited time.

    Watch: The story behindSold a Story
    Support: Donate to APM Reports
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

    3 min
  18. 11: The Outlier

    Episode 11

    Show notes

    There’s a school district in eastern Ohio where virtually all the students become good readers by the time they finish third grade. Many of the wealthiest places in the country can’t even say that. And Steubenville is a Rust Belt town where the state considers almost all the students “economically disadvantaged.” How did they do it?

    Explore: Steubenville, by the numbers
    Read: Transcript of this episode

    Book: Districts that Succeed
    Book: How It's Being Done
    Podcast: ExtraOrdinary Districts

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    Email us: soldastory@apmreports.org
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at https://soldastory.org/extracredit.

    31 min
  19. 12: The Evidence

    Episode 12

    Show notes

    There’s a name for the program at the heart of Steubenville’s remarkable reading results. It’s called Success for All. It’s been around for decades, and numerous studies have shown it’s effective. But relatively few school districts use it. We trace the history of the program and why it’s never really caught on.

    Read: Why don’t more schools use Success for All?
    Read: Transcript of this episode

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    Email us: soldastory@apmreports.org
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at https://soldastory.org/extracredit.

    31 min
  20. 13: The List

    Episode 13

    Show notes

    Steubenville became a model of reading success. Then a new law in Ohio put it all at risk. In this episode, we look at the "science of reading" lists some states are making, why the program Steubenville has been using for 25 years isn't getting on many of these lists, and the surprising power of one curriculum review group.

    Read: Christopher Peak on EdReports
    Read: Transcript of this episode

    Watch: The story behindSold a Story
    Organize: Sold a Storydiscussion guides
    Support: Donate to APM Reports
    Email us: soldastory@apmreports.org
    Call us: (612) 888-7323
    More: soldastory.org

    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at https://soldastory.org/extracredit.

    34 min

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