Stephanie Laynes Institute Online Esthetician School Podcast

ESTHETICIANS: You say you want MORE CLIENTS and MORE MONEY—but is your business actually prepared for them? 💰

In Episode 225 of the Stephanie Laynes Institute Beauty Business Podcast, we're talking about something every esthetician and beauty business owner needs to think about:

Are you making it EASY for potential new clients to FIND YOU, BOOK YOU, and PAY YOU?

You can post on social media every single day, create beautiful treatment videos, and talk about your services nonstop. But if potential clients don't know WHERE you're located, HOW to book an appointment, or WHAT services you offer, you could be missing opportunities to grow your business.

Before you ask for more clients, make sure your business is ready to receive them!

📍 Do Potential Clients Know WHERE You Are?

One of the simplest marketing mistakes estheticians make is forgetting to tell people where their business is located!

You might have thousands of followers on Instagram or TikTok, but how many of those people actually know what city and state you work in?

If someone discovers your content today, can they immediately figure out where you're located?

Your location should be easy to find in your:

✨ Instagram and TikTok bios

✨ Social media captions and videos

✨ Website and online booking page

✨ Google Business Profile

✨ Promotional materials and advertisements

✨ Calls to action when promoting your services

Don't make potential clients search for information they need to give you their money!

💰 In This Episode, We're Talking About:

✨ Why wanting more clients isn't enough—you need to prepare for them

✨ Making your business location visible to potential customers

✨ How to turn social media followers into actual appointments

✨ Why your booking process needs to be simple and convenient

✨ Preparing your schedule and services for new client inquiries

✨ Making sure potential clients understand what you offer

✨ Why marketing to people who can actually visit your business matters

✨ How small changes in your marketing can create opportunities for additional income

✨ Getting your business ready BEFORE investing more money in advertising

🚨 More Followers Don't Automatically Mean More Clients!

Imagine creating a TikTok video that reaches 50,000 people.

That's exciting!

But what happens when someone watches your video and thinks:

"I would LOVE to book an appointment with her!"

Then they visit your profile and can't find your location.

They don't know if you're in Texas, California, Florida, or somewhere else.

They can't find your booking link.

They don't know how much your services cost.

And instead of sending you a message to ask, they simply move on.

You just made it harder for a potential client to spend money with your business!

📈 Prepare Your Business for the Clients You Want!

Before you start asking for 10, 20, or 30 additional clients every month, ask yourself:

Can my business handle more appointments?

Is my booking system ready?

Are my prices and services clearly listed?

Does my social media tell people where I'm located?

Am I making it convenient for new clients to do business with me?

Do I have a plan to turn first-time appointments into repeat clients?

Getting more clients isn't just about creating content.

It's about building a business that makes the entire customer experience easy—from discovering you online to booking that first appointment.

💡 Stop Hiding Your Business From Potential Clients!

If you're a local esthetician, your location is part of your marketing strategy!

You don't need everyone on TikTok to become your client.

You need the RIGHT people, in the RIGHT location, to know your business exists!

And when those potential clients find you, make sure you're prepared to welcome them.

Because the goal isn't simply MORE VIEWS.

The goal is MORE APPOINTMENTS, MORE CLIENTS, and MORE REVENUE!

🎧 Listen to EP 225: More Clients or More $$$? and discover why preparing your business for new clients should be part of your growth strategy.

🎓 Join the SLI Online Esthetician School

Want to become a better esthetician AND a stronger beauty business owner?

Join the SLI Online Esthetician School for only $30/month!

Inside SLI, you'll get access to:

🎓 Advanced esthetic education

💰 The Money Podcast

📈 Beauty business and revenue strategies

📱 Social media and marketing education

🛍️ Retail sales and client retention strategies

💼 Business resources and professional development

✨ And more!

👉 JOIN THE SLI ONLINE ESTHETICIAN SCHOOL: https://www.skool.com/sli-online-esthetician-school-5829/about

ESTHETICIANS: What happens when a treatment you've been trained to perform is no longer permitted under your license? 🚨

In Episode 224 of the Stephanie Laynes Institute Beauty Business Podcast, we're talking about the controversy surrounding TCA (Trichloroacetic Acid) chemical peels in California and why every licensed esthetician, regardless of what state you practice in, needs to pay attention.

Chemical peels have been part of the professional skincare industry for years. Estheticians invest in advanced education, purchase professional products, and build services around treatments their clients want.

🚨 Why California's TCA Peel Restrictions Matter

This conversation goes beyond one chemical peel or one state.

We're discussing what happens when licensing regulations, professional education, and the services estheticians offer don't always align.

💆🏽‍♀️ In This Episode, We're Talking About:

✨ California's restrictions involving TCA chemical peels

✨ Why estheticians in other states should pay attention to California's regulatory developments

🚨 Estheticians in EVERY State Need to Pay Attention!

Just because something is happening in California doesn't mean it will automatically happen in your state.

Your professional license is part of your livelihood. Protecting it means staying educated, understanding the rules, and making informed decisions about the treatments you offer.

🎧 Listen to EP 224: Banning TCA Peels in CA & What It Means for All Estheticians and join this important conversation about the future of professional esthetics.

🎓 Join the SLI Online Esthetician School

Being a successful esthetician requires more than knowing how to perform treatments. You also need to understand the BUSINESS of esthetics!

Join the SLI Online Esthetician School for only $30/month for:

🎓 Advanced esthetic education
💰 The Money Podcast
📈 Beauty business strategies
📱 Marketing and revenue education
💼 Professional development and business resources
✨ And more!

👉 JOIN SLI: https://www.skool.com/sli-online-esthetician-school-5829/about

Estheticians, are you wearing gloves during EVERY service? 🧤

In Episode 223 of the Stephanie Laynes Institute Beauty Business Podcast, I’m sharing why wearing gloves for every service has become a non-negotiable part of how I work as an esthetician.

We talk so much about protecting our clients—but who is protecting the esthetician?

Throughout your career, your hands come into contact with clients’ skin, skincare products, exfoliants, waxes, tools, equipment, surfaces, and potentially bodily fluids. When you're performing services day after day and client after client, those repeated exposures matter.

For me, wearing gloves is about protection, sanitation, consistency, and professionalism.

🧤 In This Episode, We’re Talking About:

✨ Why I choose to wear gloves for every service

✨ Protecting yourself AND your clients

✨ Why your hands are an important part of your livelihood

✨ Cross-contamination in the treatment room

✨ Why gloves still need to be changed during a service

✨ Why wearing gloves does NOT replace proper handwashing

✨ Creating consistent sanitation habits with every client

✨ Thinking about long-term exposure when you perform services every day

💡 Protect the Esthetician Too!

As beauty professionals, we're trained to think about the health and safety of our clients—but we need to think about ourselves too.

Your hands are working every single day.

Protect them.

For me, gloves aren't something I save for certain services. Wearing them has become part of my professional standard for EVERY service.

And remember: simply putting on gloves doesn't eliminate the possibility of cross-contamination.

If you touch your phone, a cabinet, a dirty tool, the trash can, or another contaminated surface with your gloves, you may need to change your gloves before continuing the service.

Good infection-control practices require awareness throughout the entire appointment.

🎧 Listen to EP 223: Why I Wear Gloves Every Service and hear why I've made this choice throughout my career as an esthetician.

🎓 Want More Esthetician Education?

Join the SLI Online Esthetician School for only $30/month!

Inside SLI, we're talking about more than performing treatments. We're helping estheticians become stronger professionals AND stronger business owners through:

🎓 Advanced esthetic education
💰 The Money Podcast
📈 Beauty business education
📱 Marketing strategies
💼 Professional development
✨ Exclusive training & resources

👉 JOIN THE SLI ONLINE ESTHETICIAN SCHOOL: https://www.skool.com/sli-online-esthetician-school-5829/about

Just because a client asks you to do something doesn't mean it's within your scope of practice.

In Episode 221 of the Stephanie Laynes Institute Beauty Business Podcast, we're talking about something EVERY esthetician needs to understand: working within your professional scope of practice.

As estheticians, we want to help our clients. We want to provide solutions. We want them to see results.

But there is a line between providing professional esthetic services and stepping into an area that may require a different license, credential, or healthcare professional.

Knowing where that line is isn't about limiting your business.

It's about protecting it.

🚨 “But I Saw Another Esthetician Doing It…”

Social media can make it easy to assume that because another beauty professional is performing a treatment, recommending something, or making certain claims, you can do it too.

That's not necessarily true.

Your scope can depend on your license, training, service being performed, products or devices being used, and the laws and regulations where you practice.

🎧 Listen to EP 221: Working Within Your Scope of Practice on the Stephanie Laynes Institute Beauty Business Podcast.

This episode is for educational purposes and is not legal or medical advice. Scope-of-practice requirements vary by jurisdiction. Check with your state licensing or regulatory authority for the rules that apply to your license.

🎓 Join the SLI Online Esthetician School

Continue your education beyond the treatment room!

Join the SLI Online Esthetician School for only $30/month for advanced esthetic education, The Money Podcast, beauty business strategies, marketing education, resources, and more.

👉 JOIN SLI: https://www.skool.com/sli-online-esthetician-school-5829/about

🎙️ EP 220: Everything Will Work Out!

Remember that situation you thought was TERRIBLE…until you looked back and realized it was one of the best things that could have happened to you?

In Episode 220 of the Stephanie Laynes Institute Beauty Business Podcast, we're talking about something every entrepreneur needs to hear:

Everything will work out—even when you can't see HOW it's going to work out yet.

Running an esthetics business comes with moments that can make you question everything.

A client leaves.

Your schedule slows down.

An employee quits.

An opportunity falls through.

You lose money.

A business relationship ends.

You have to change a plan you were absolutely certain was going to work.

And while you're IN the situation, it can feel like everything is going wrong.

But then six months, a year, or even several years later, you look back and realize:

That situation redirected me to something BETTER.

💡 Remember What You've Already Survived

Think about some of the situations in your life and business that once kept you up at night.

At the time, you couldn't see the solution.

But somehow, you figured it out.

You made another decision.

You found another opportunity.

You changed directions.

You learned something you needed to learn.

And sometimes the thing you were fighting so hard to KEEP was exactly what you needed to LET GO of.

❤️ You Don't Have to Have the Entire Answer Today

As business owners, we want to know:

What's going to happen?

Where is the money going to come from?

How am I going to fix this?

Did I make the right decision?

What if this doesn't work?

Sometimes you won't have those answers immediately.

That doesn't mean you stop working toward the solution.

It means you remind yourself:

I've been in difficult situations before, and I figured them out. I can figure this one out too.

✨ What If This Is Redirecting You?

Instead of only asking, "Why is this happening to me?"

Try asking:

"Where could this be taking me?"

That change you didn't want may create an opportunity you couldn't see.

That "NO" may force you to find a better YES.

That ending may finally give you room to start something new.

And that business problem you're dealing with today may eventually become the experience you use to help someone else tomorrow.

🎧 Everything Will Work Out!

You don't need to pretend difficult situations aren't difficult.

You don't have to ignore the numbers or avoid making hard decisions.

But you also don't have to assume that today's problem is your final outcome.

Look at everything you've already made it through.

Look at the decisions that once scared you but ultimately changed your life for the better.

You couldn't see the ending then.

Maybe you can't see the ending now either.

Keep going.

Keep making decisions.

Keep learning.

Keep adjusting.

And remember:

Everything will work out.

🎧 Listen to EP 220: Everything Will Work Out! on the Stephanie Laynes Institute Beauty Business Podcast.

🎓 Join the SLI Online Esthetician School

You don't have to figure out every part of your esthetics business alone.

Join the SLI Online Esthetician School for only $30/month for advanced esthetic education, The Money Podcast, beauty business strategies, marketing education, business challenges, resources, and a community of estheticians working on their businesses too.

👉 JOIN SLI: https://www.skool.com/sli-online-esthetician-school-5829/about

📲 Follow Stephanie Laynes

Estheticians, have you ever considered opening your schedule on Sundays? 📅💰

In Episode 219 of the Stephanie Laynes Institute Beauty Business Podcast, we’re talking about whether offering Sunday appointments could create an additional revenue opportunity for your esthetics business.

For many clients, Monday through Friday appointments simply don't work. They have jobs, children, school, long commutes, and busy schedules. Even Saturdays can be difficult.

So what happens when your clients are available on Sunday—but you're closed?

💰 Could Sunday Become a Revenue Day?

This episode isn't about telling every esthetician that she needs to work seven days a week.

It's about looking at your business differently and asking:

Is there demand for appointments at a time I'm currently unavailable?

Maybe you don't need to offer Sundays every week.

What about:

✨ One Sunday per month
✨ Two Sundays per month
✨ Sunday appointments during your busiest season
✨ Limited Sunday hours
✨ Premium-priced Sunday appointments
✨ Special Sunday events or treatment days

Sometimes growing your revenue doesn't require finding hundreds of new clients. It may require making it easier for the clients who already want your services to actually book with you.

📊 Look at YOUR Business Before Deciding

Before opening another day, look at the numbers.

Are clients asking for Sunday appointments?

Are your Saturdays consistently booked?

Do you have clients who struggle to find appointments around their work schedules?

Would Sunday availability generate enough revenue to justify giving up that time?

And most importantly:

Does adding Sunday support the business and lifestyle you're trying to build?

More availability doesn't automatically mean more profit.

Your goal should be to create a schedule that makes sense financially without creating a business that requires you to work every day to survive.

🗓️ You Control Your Schedule

Being a business owner gives you the ability to experiment.

Try one Sunday.

Market it.

See how quickly it books.

Track how much revenue you generate.

Then decide whether Sunday appointments deserve a permanent place on your calendar.

Don't assume your clients won't book a day you've never offered them.

🎧 Listen to EP 219: Do You Offer Sunday Appointments? and decide whether Sunday could become your next opportunity to generate additional income.

🎓 Grow Your Esthetics Business With SLI

Join the SLI Online Esthetician School for only $30/month for advanced esthetic education, The Money Podcast, marketing strategies, business training, revenue ideas, challenges, and more!

👉 JOIN THE SLI ONLINE ESTHETICIAN SCHOOL: https://www.skool.com/sli-online-esthetician-school-5829/about

Daily? Weekly? Monthly? When does the money your business makes actually become YOUR money? 💰

In Episode 218 of the Stephanie Laynes Institute Beauty Business Podcast, we’re having an important conversation every esthetician and beauty business owner needs to have:

When do you pay yourself?

You make $300 today—do you immediately transfer money to your personal account?

You have a $2,000 week—do you decide what you can personally spend based on what came in?

Or do you have an actual system for determining when and how much your business pays you?

There’s a big difference between your business making money and YOU making money.

💰 Daily, Weekly or Monthly?

There isn’t one payment schedule that works for every beauty business. What matters is creating a system instead of randomly taking money whenever it's available.

In this episode, we're discussing what it looks like to pay yourself:

DAILY: Are you constantly transferring money out of your business based on what you made that day?

WEEKLY: Would a scheduled weekly payment give you more consistency while allowing your business to maintain the cash it needs?

MONTHLY: Would paying yourself a set amount each month help you separate your personal finances from the financial needs of your business?

The bigger question isn't simply WHEN do you pay yourself?

It's:

Does your business have enough money left after you pay yourself to continue operating?

🚨 Every Dollar That Comes In Isn't Yours to Spend

Your business has responsibilities.

Products.
Supplies.
Rent.
Payroll.
Taxes.
Marketing.
Software.
Insurance.
Education.
Inventory.
Unexpected expenses.

If you treat every deposit as personal income, you can have a business generating thousands of dollars in revenue while constantly wondering:

“Where did all the money go?”

Revenue is not the same thing as profit—and your bank balance isn't automatically your paycheck.

💵 Create a Pay-Yourself System

Instead of deciding how much money you can take based on what's sitting in your account today, start asking:

How much can my business consistently afford to pay me?

Then create a schedule.

Whether that's weekly, twice a month, or monthly, paying yourself intentionally can help you understand what your business is REALLY producing.

Your goal isn't just to own a business that makes money.

Your business should eventually be able to PAY YOU.

🎧 Listen to EP 218: When Do You Give Yourself Money? and think about how you're currently paying yourself from your esthetics business.

🎓 Want More Conversations About MONEY?

Join the SLI Online Esthetician School for only $30/month and get access to The Money Podcast, advanced esthetic education, beauty beauty!

Join here: https://www.skool.com/sli-online-esthetician-school-5829/about

Thinking about paying for TikTok ads to promote your esthetics business? Before you put $25, $50, $100—or more—behind a video, there are a few things you need to know.

In Episode 217 of the Stephanie Laynes Institute Beauty Business Podcast, Stephanie shares 3 things every esthetician and beauty business owner should do BEFORE paying for TikTok ads.

Because paying TikTok to show more people a bad video doesn't magically turn it into a good one.

Before you advertise, your content needs a purpose, a clear audience, and proof that people actually want to watch it.

📱 3 Things to Do BEFORE Paying for TikTok Ads

1️⃣ Make Sure Your Video Is Ad-Worthy

Before spending money, ask yourself:

What do I want someone to DO after watching this video?

Book an appointment? Buy a product? Visit your website? Follow your page?

Your video needs a clear purpose and a clear next step. If viewers don't know what to do when the video ends, paying for more views probably isn't going to solve the problem.

2️⃣ Tell People WHERE You Are

If you're an esthetician trying to book local clients, your content needs to make your location clear.

Don't make potential clients search for it.

Include your city and state in your video, caption, profile, or call-to-action so the right people immediately understand that your business is available to them.

3️⃣ Let Your Analytics Tell You the Truth

Your analytics don't care how much you love the video.

If people aren't stopping, watching, engaging, clicking, or taking action organically, think carefully before turning that content into an ad.

Don't automatically pay to push content people have already shown you they don't want to watch.

Your organic content can help you identify the videos that deserve additional advertising dollars.

💰 You Don't Need a Huge TikTok Ad Budget to Start

One of the biggest misconceptions about advertising is that you need thousands of dollars or an expensive agency before you can learn what works.

You don't.

You can start small.

You can test.

You can make mistakes.

You can study your analytics.

And you can use what you learn to make your next campaign better.

The goal isn't simply to say:

“I'm running TikTok ads.”

The goal is for those ads to produce an action that matters to your business.

🚨 Remember: Views Aren't the Goal

10,000 views with no bookings isn't necessarily better than 1,000 views that produce five new clients.

100,000 views with no sales doesn't automatically make a successful campaign.

Before you advertise, determine what success actually looks like:

📅 Appointments
🛍️ Product sales
🔗 Website visits
📲 Leads
💰 Revenue

Then create your content—and your ads—around THAT objective.

🎧 Listen to EP 217: 3 Things to Do Before You Pay for TikTok Ads before spending another dollar promoting your content.

🎓 Want More Esthetician Business & Marketing Education?

Join the SLI Online Esthetician School for only $30/month!

Get access to:

🎓 Advanced esthetic education
💰 The Money Podcast
📈 Beauty business strategies
📱 Social media & marketing education
🤖 AI & ChatGPT training
💼 Business resources
✨ And more!

👉 JOIN THE SLI ONLINE ESTHETICIAN SCHOOL: https://www.skool.com/sli-online-esthetician-school-5829/about

You say you want to make more money—but how much money are you mentally and emotionally prepared to receive, manage, and keep? 💰

In Episode 216 of the Stephanie Laynes Institute Beauty Business Podcast, Stephanie dives into a side of making money that isn't talked about enough: your ability to accept financial success before your current circumstances reflect it.

Maybe you've struggled with money. Maybe you've experienced debt, inconsistent income, slow months, or financial decisions you wish you could change. Those experiences can influence how you think about money today—but they don't have to determine how much you're capable of earning tomorrow.

As your beauty business grows, your capacity for money has to grow with it.

Can you imagine consistently making $5,000 a month? $10,000? $20,000? $50,000?

And when you picture those numbers, what comes up?

Excitement? Fear? Doubt? Guilt? Disbelief?

This episode is about recognizing the mental and emotional barriers that can show up when you start thinking BIGGER about what's financially possible for you and your business.

💰 In This Episode, We're Talking About:

✨ What it means to mentally accept making more money

✨ Why wanting more money and being comfortable receiving it aren't always the same thing

✨ How past money struggles can influence your expectations for the future

✨ Why you may unconsciously put a ceiling on your earning potential

✨ Becoming comfortable seeing bigger numbers in your business

✨ Learning to receive money without immediately feeling the need to spend it

✨ Why making more money also requires learning how to manage more money

✨ Separating your past financial experiences from your future financial potential

💡 What's Your Money Ceiling?

Sometimes the biggest obstacle isn't whether the money is available.

It's whether you believe that amount of money is available to YOU.

If you've spent years surviving financially, stability can feel unfamiliar. If you've never earned $10,000 in a month, $10,000 may sound impossible. And once you reach one financial level, you may discover an entirely new set of emotions around reaching the next one.

That's why growing your income isn't only about getting more clients, raising your prices, or selling more products.

There's also an internal question:

Can I accept this level of success?

And then:

Can I responsibly manage it once it arrives?

💵 Your Money Issues Don't Disqualify You From Making More Money

You don't have to have a perfect financial history before you decide to change your relationship with money.

You can acknowledge the mistakes.

You can learn from the difficult seasons.

You can improve your financial habits.

And you can still allow yourself to want MORE.

Your current bank account doesn't get to decide the size of your vision.

Your past doesn't get to set the financial ceiling for your future.

The question is…

How much money are YOU willing to accept?

🎧 Press play on Episode 216 and let's talk about it.

🎓 Join the SLI Online Esthetician School

Ready to become a stronger esthetician AND business owner?

Join the Stephanie Laynes Institute Online Esthetician School for only $30/month and get access to advanced esthetic education, The Money Podcast, business education, marketing strategies, exclusive resources, and more.

👉 ENROLL HERE: https://www.skool.com/sli-online-esthetician-school-5829/about

🎙️ EP 215: Get Your Clients to Rebook & Rebuy in Your Community

Getting a new client is great—but getting that client to come back, rebook, and continue buying from you is how you build a sustainable beauty business.

In Episode 215 of the Stephanie Laynes Institute Beauty Business Podcast, Stephanie talks about the power of creating a community around your esthetics business and using that community to increase client retention, rebooking, and retail sales.

Your clients shouldn't only hear from you when it's time to book another appointment. Staying connected, educating them, and continuing the conversation between services can give them a reason to keep coming back—and keep buying from YOU.

In This Episode, You'll Learn:

✨ Why getting the client is only the beginning

✨ How to turn first-time clients into repeat clients

✨ Why every esthetician should focus on rebooking and rebuying

✨ How building a community keeps you connected to your clients between appointments

✨ Ways to educate your clients without constantly "selling" to them

✨ How community can help increase client loyalty and retention

✨ Why your existing clients can be one of the biggest opportunities for more revenue in your business

💡 Stop Starting From Zero Every Month

If you're constantly searching for NEW clients but aren't nurturing the clients you've already worked so hard to get, you're making business harder than it needs to be.

The goal isn't just:

BOOK → SERVICE → GOODBYE

The goal is:

BOOK → SERVE → CONNECT → REBOOK → REBUY → REPEAT

Build a community your clients want to stay connected to, and give them reasons to continue doing business with you.

🎓 Join the SLI Online Esthetician School

Ready to become a better esthetician AND a better business owner?

Join the Stephanie Laynes Institute Online Esthetician School for only $30/month!

Get access to advanced esthetic education, The Money Podcast, beauty business strategies, marketing tips, exclusive training, and more.

👉 Enroll Here: https://www.skool.com/sli-online-esthetician-school-5829/about

🔗 Resources

FREE Communication Masterclass: https://stephanie-laynes.mykajabi.com/sneak-peek-in-the-sli-school

Join My Instagram Broadcast Group: @stephanielaynes

💼 Stephanie's Favorite Things

Esthetician Gameplan – Pay Myself Workbook: https://www.blurb.com/b/8184905-esthetician-game-plan-pay-myself?ebook=638611

Smooth Skin Supply LLC Wholesale: https://www.ssmoothskinsupply.com

If you're ready to stop constantly chasing new clients and start building a community of clients who rebook, rebuy, and refer, press play on Episode 215!

Keywords: esthetician client retention, how to get clients to rebook, esthetician rebooking, beauty business community, esthetician marketing, repeat clients, esthetician retail sales, spa client retention, beauty business tips, esthetician business, beauty entrepreneur, Stephanie Laynes Institute

Episode 214: Your Followers Are Not Your Clients

Do you have thousands of followers but still struggle to book appointments or make consistent sales?

In this episode, Stephanie Laynes explains why followers don't automatically become paying clients—and why focusing on the wrong metrics could be holding your beauty business back.

If you've been chasing likes, views, and followers, it's time to shift your focus to what really matters: building trust, creating community, and converting your audience into loyal, repeat customers.

Stephanie shares practical strategies every esthetician, salon owner, spa professional, and beauty entrepreneur can use to attract buyers instead of just browsers.

In This Episode You'll Learn:

•

Why follower count doesn't determine business success

•

The difference between an audience and a customer base

•

How to create content that converts viewers into buyers

•

Why engagement is more valuable than vanity metrics

•

The importance of building trust before making the sale

•

How to create loyal clients who return again and again

•

The metrics you should actually be tracking in your beauty business

Remember:

A business isn't built on followers.
A business is built on customers who know, like, trust, and buy from you repeatedly.

Resources Mentioned

✨ FREE Communication Masterclass

✨ Join Stephanie's Instagram Broadcast Channel

✨ Enroll in the SLI Online Esthetician School
Only $30/month, including:

•

Advanced esthetic education

•

The Money Podcast

•

Business and marketing training

•

AI and content strategies

•

Monthly coaching and resources

•

And much more!

Stephanie's Favorite Business Resources

•

Payroll App

•

Esthetician Insurance

•

Esthetician Gameplan: Pay Myself Workbook

•

Smooth Skin Supply LLC Wholesale

Connect with Stephanie Laynes

📱 Instagram

📱 Facebook

📱 TikTok

📱 YouTube

Enjoying the Podcast?

Subscribe and share this episode with another esthetician or beauty entrepreneur who is ready to stop chasing followers and start building a profitable business.

Keywords: esthetician business, beauty business marketing, social media marketing for estheticians, followers vs customers, client attraction, spa marketing, salon marketing, beauty entrepreneur, esthetician education, business coaching, online marketing, customer retention, personal branding, Stephanie Laynes Institute.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here:Cost Per Service Worksheet from Angela Green, join the app to get access & pay!

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube

Episode 213: Can ChatGPT Manage Your Business? 3 Prompts Every Esthetician Needs!

Can ChatGPT really help run your esthetics business? The answer may surprise you!

In this episode, Stephanie Laynes shares how estheticians, spa owners, and beauty professionals can use AI to save time, increase revenue, improve customer service, and make better business decisions.

You'll also learn the 3 ChatGPT prompts Stephanie uses that every esthetician can customize for their own business today. Whether you're struggling with marketing, social media, client retention, or growing your income, these prompts can help you work smarter—not harder.

In This Episode You'll Learn:

• How ChatGPT can become your virtual business assistant
• The biggest mistakes estheticians make when using AI
• Three powerful ChatGPT prompts you can start using immediately
• Ways to create marketing content in minutes instead of hours
• How to generate more sales while reducing overwhelm
• Why AI will never replace great estheticians—but will help the ones who embrace it

Mentioned in This Episode

✨ FREE Communication Masterclass

✨ Join Stephanie's Instagram Broadcast Channel

✨ Enroll in the SLI Online Esthetician School
Only $30/month and includes:

• Advanced esthetic education
• The Money Podcast
• Beauty business training
• Marketing strategies
• Monthly business coaching
• And much more!

Stephanie's Favorite Business Resources

• Payroll App
• Esthetician Insurance
• Esthetician Gameplan: Pay Myself Workbook
• Smooth Skin Supply LLC Wholesale

Connect with Stephanie Laynes

📱 Instagram

📱 Facebook

📱 TikTok

📱 YouTube

If You Enjoyed This Episode...

Please subscribe and share this episode with another esthetician or beauty professional who wants to use AI to grow their business.

Keywords: ChatGPT for estheticians, AI for beauty businesses, esthetician business tips, beauty business podcast, esthetician marketing, spa marketing, salon business growth, ChatGPT prompts, AI marketing, beauty entrepreneur, Stephanie Laynes Institute, esthetician education, skincare business, esthetician coaching.

Stephanie, a seasoned professional in the beauty industry, brings her wealth of knowledge and experience to the forefront, sharing valuable insights, tips, and trends that every esthetician can use in their business.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here:Cost Per Service Worksheet from Angela Green, join the app to get access & pay!

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube

Did you know that one of the most valuable roles in your beauty business isn't just being an esthetician—it's being your own content creator?

In Episode 212 of the SLI Online Esthetician School Podcast, Stephanie Laynes explains why every esthetician, spa owner, skincare professional, and beauty entrepreneur must embrace content creation to grow their business, build trust, and attract new clients.

If you're waiting for someone else to market your business, you're missing one of the biggest opportunities to increase your visibility, generate leads, and create consistent income.

The good news? You don't need thousands of followers—you need consistent, valuable content that speaks directly to your ideal client.

In This Episode You'll Learn

• Why every esthetician is a content creator.
• How social media helps you build trust before a client ever books.
• Why consistency beats perfection on TikTok, Instagram, Facebook, YouTube, and Pinterest.
• How educational content positions you as the skincare expert.
• The difference between creating content that gets views and content that gets clients.
• Why authenticity is your greatest marketing advantage.
• How to turn everyday client questions into endless social media content.

Why Content Marketing Matters for Estheticians

Today's skincare clients don't just search Google—they also search TikTok, Instagram, YouTube, Facebook, Pinterest, and AI-powered search tools for skincare advice, product recommendations, and estheticians they can trust.

Every video, photo, blog post, email, podcast, and social media post you create becomes a digital salesperson working for your business 24 hours a day.

When you consistently create valuable content, you can:

• Attract more facial clients.
• Increase retail skincare sales.
• Build authority in your local market.
• Grow your email list.
• Generate online skincare consultations.
• Increase bookings without relying only on paid advertising.
• Build a recognizable personal brand.
• Create long-term relationships with potential clients.

Your Business Needs Two Audiences

Every piece of content should speak to one of two groups:

1. Your Current Clients

Create content that helps existing clients:

• Stay consistent with their skincare routine.
• Learn how to use products correctly.
• Understand treatment benefits.
• Feel connected to your brand.
• Refer family members and friends.
• Become repeat clients.

A private Facebook Community or VIP client group is a powerful way to educate, engage, and encourage referrals while strengthening client loyalty.

2. Your Future Clients

Your second audience is people who have never met you.

They are searching for answers to questions like:

• Why is my skin breaking out?
• What causes eczema?
• How do I get rid of dry skin?
• What's the best facial for sensitive skin?
• Why is my scalp itchy?
• What skincare products actually work?

When you consistently answer these questions through short-form videos, blog posts, podcasts, YouTube videos, and social media content, you become the trusted expert they remember when they're ready to book.

Content Ideas Every Esthetician Should Create

Never run out of content by creating:

• Skincare tips
• Client FAQs
• Before-and-after transformations (with permission)
• Product demonstrations
• Treatment education
• Ingredient spotlights
• Myth vs. Fact videos
• Day-in-the-life content
• Client testimonials
• Behind-the-scenes videos
• Business owner insights
• Success stories
• Seasonal skincare advice
• Live Q&A sessions
• Educational podcast episodes

The Power of Consistency

Many estheticians stop posting because they believe every video has to go viral.

The truth is that consistent, educational content builds credibility over time. Every post creates another opportunity for someone to discover your business, learn from your expertise, and become a loyal client.

Don't focus on creating perfect content. Focus on creating helpful content consistently.

Key Takeaway

Your social media accounts are more than platforms—they're powerful marketing tools that can attract clients, increase product sales, grow your authority, and build a thriving beauty business.

You are no longer just providing skincare services.

You are the content creator of your business.

The more value you share, the more trust you build. The more trust you build, the more opportunities you create to grow your business.

About the SLI Online Esthetician School

The SLI Online Esthetician School helps licensed estheticians, spa owners, solo estheticians, skincare professionals, and beauty entrepreneurs build profitable beauty businesses through education, business coaching, social media marketing, branding, client attraction, retail strategies, and entrepreneurship training.

Whether you're growing your clientele, increasing retail sales, launching your own skincare line, or becoming an industry leader, SLI provides practical education designed specifically for beauty professionals.

Subscribe, Review & Share

Enjoyed this episode?

Subscribe to the SLI Online Esthetician School Podcast for weekly episodes covering:

• Esthetician marketing
• Social media strategies
• TikTok marketing for estheticians
• Instagram growth
• Client attraction
• Retail sales
• Beauty business coaching
• Personal branding
• AI tools for estheticians
• Entrepreneurship
• Passive income
• Business growth strategies

Stephanie, a seasoned professional in the beauty industry, brings her wealth of knowledge and experience to the forefront, sharing valuable insights, tips, and trends that every esthetician can use in their business.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here:Cost Per Service Worksheet from Angela Green, join the app to get access & pay!

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube

In Episode 211 of the SLI Online Esthetician School Podcast, Stephanie Laynes shares her perspective on one of the most common questions asked by beauty professionals:

Do you need a supportive partner or a supportive family to become a successful esthetician and entrepreneur?

Stephanie's answer may surprise you.

While having encouragement from family is wonderful, she explains why having a supportive partner can make a greater difference when you're building a business and creating a life together.

In This Episode You'll Learn

• Why emotional support matters when building an esthetics business.
• How a supportive partner can positively impact your entrepreneurial journey.
• Why family members may not always understand your vision.
• How to handle criticism from friends and family while staying focused on your goals.
• The importance of surrounding yourself with people who believe in your success.
• Healthy ways to communicate with your spouse or partner about the demands of running a beauty business.
• How to protect your mindset during the early stages of entrepreneurship.

Why Support Matters for Estheticians

Many licensed estheticians dream of opening their own spa, growing a skincare brand, becoming a solo esthetician, or creating financial freedom through entrepreneurship. However, building a successful beauty business often requires sacrifices that others may not immediately understand.

You may experience:

• Working evenings and weekends.
• Reinvesting profits back into your business.
• Spending hours creating social media content.
• Investing in continuing education.
• Delaying vacations or major purchases.
• Managing uncertainty while your business grows.

Having someone at home who understands these challenges can provide stability, encouragement, and confidence during difficult seasons.

Family Support vs. Partner Support

Every family dynamic is different, and many entrepreneurs receive incredible encouragement from parents, siblings, and relatives.

In this episode, Stephanie discusses why a supportive life partner often has a greater day-to-day influence because they typically share your household, finances, responsibilities, and long-term goals. When you and your partner communicate well and work as a team, it can make navigating the challenges of entrepreneurship much easier.

At the same time, if family members don't fully understand your vision, it doesn't necessarily mean you can't succeed. Many successful entrepreneurs have built thriving businesses while earning support gradually through consistent action and results.

Key Takeaway

You don't need everyone's approval to build a successful esthetics business.

You do need people in your life who respect your goals, encourage your growth, and support the work required to achieve your vision. A supportive partner can be an important part of that foundation, while a strong network of mentors, business friends, and fellow estheticians can provide additional encouragement along the way.

About the SLI Online Esthetician School Podcast

The SLI Online Esthetician School Podcast helps licensed estheticians, solo estheticians, spa owners, skincare professionals, and beauty entrepreneurs grow profitable businesses through practical education and real-world business strategies.

Each episode covers topics including:

• How to grow an esthetics business
• Esthetician marketing strategies
• Client attraction
• Beauty business coaching
• Retail skincare sales
• Social media marketing for estheticians
• Business mindset
• Spa management
• Entrepreneurship
• Leadership and personal growth

Whether you're opening your first treatment room or scaling a six-figure beauty business, you'll find actionable advice to help you grow with confidence.

Subscribe, Review & Share

If you enjoyed this episode, subscribe to the SLI Online Esthetician School Podcast so you never miss a new episode focused on helping estheticians build successful businesses and rewarding careers.

If this conversation resonated with you, please leave a review and share this episode with another esthetician or beauty entrepreneur who could benefit from hearing it.

SEO Keywords: supportive partner for entrepreneurs, supportive spouse, entrepreneur relationships, esthetician business, beauty entrepreneur, solo esthetician, esthetician mindset, esthetician success, beauty business coach, entrepreneur marriage, work-life balance for estheticians, spa owner tips, skincare business, women in business, esthetician podcast, online esthetician school, SLI Online Esthetician School, Stephanie Laynes.

Stephanie, a seasoned professional in the beauty industry, brings her wealth of knowledge and experience to the forefront, sharing valuable insights, tips, and trends that every esthetician can use in their business.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here:Cost Per Service Worksheet from Angela Green, join the app to get access & pay!

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube

Are you wondering how to make more money as an esthetician? Whether you're a licensed esthetician, solo esthetician, spa owner, medical esthetician, or beauty professional just starting your career, creating multiple income streams is one of the fastest ways to increase your income and build a sustainable beauty business.

In this episode of the SLI Online Esthetician School Podcast, Stephanie Laynes shares proven strategies to help estheticians diversify their revenue, attract more clients, generate passive income, and stop relying solely on appointment bookings.

If you've ever searched for:

• How to make more money as an esthetician
• Best income streams for estheticians
• Passive income ideas for estheticians
• How to grow an esthetics business
• How to get more esthetic clients
• Esthetician business ideas
• How to increase spa revenue
• Beauty business marketing strategies

...this episode is for you.

The average esthetician's income is limited by the number of appointments available each week. Once your schedule is full, your earning potential reaches a ceiling.

Building multiple income streams allows you to:

• Earn money while you sleep with passive income.
• Create consistent monthly recurring revenue.
• Reduce cancellations' impact on your income.
• Grow your beauty business beyond the treatment room.
• Increase your annual income without adding more service hours.
• Build long-term financial security as an esthetician.

The most successful estheticians don't rely on just one paycheck—they build a beauty business that generates revenue from multiple sources.

About the SLI Online Esthetician School

The SLI Online Esthetician School helps licensed estheticians and skincare professionals build profitable beauty businesses through education, marketing, branding, social media, client attraction, retail sales, business systems, and advanced business strategies.

Whether your goal is to make your first six figures as an esthetician, grow your spa, increase retail sales, launch your own skincare line, or build multiple income streams, you'll find practical training designed specifically for beauty professionals.

If you enjoyed this episode, subscribe to the SLI Online Esthetician School Podcast for weekly episodes covering:

• Esthetician business coaching
• Beauty business marketing
• Spa growth strategies
• Client retention
• Retail sales
• Skincare education
• Social media marketing for estheticians
• AI tools for estheticians
• Passive income strategies
• Online business growth

Stephanie, a seasoned professional in the beauty industry, brings her wealth of knowledge and experience to the forefront, sharing valuable insights, tips, and trends that every esthetician can use in their business.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here:Cost Per Service Worksheet from Angela Green, join the app to get access & pay!

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube

This episodes explains why every Esthetician needs a FB community for their business! If you ready to create a community to support, grow and create referrals in your business! Take notes when you listen to this episode!

Stephanie, a seasoned professional in the beauty industry, brings her wealth of knowledge and experience to the forefront, sharing valuable insights, tips, and trends that every esthetician can use in their business.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here:Cost Per Service Worksheet from Angela Green, join the app to get access & pay!

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube

This episode discusses how to get your clients to comeback to your business! Our SLI Online Esthetician School challenges provide you with tasks to do! Ready to start your 1st day of school? Click the link below!

Stephanie, a seasoned professional in the beauty industry, brings her wealth of knowledge and experience to the forefront, sharing valuable insights, tips, and trends that every esthetician can use in their business.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here:Cost Per Service Worksheet from Angela Green, join the app to get access & pay!

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube

Every business owner needs to ask themselves.. Do I Want the Money? Inside of our SLI Online Esthetician School we have a podcast just for students called the MONEY PODCAST and it breaks down a lot of money issues we carry into our business! This week episode breaks this down!

Stephanie, a seasoned professional in the beauty industry, brings her wealth of knowledge and experience to the forefront, sharing valuable insights, tips, and trends that every esthetician can use in their business.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here:Cost Per Service Worksheet from Angela Green, join the app to get access & pay!

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube

Are you ready for your Christmas in July challenge? This challenge and class breakdown how to create your CIJ event and tasks to do before, during and after the event!

Stephanie, a seasoned professional in the beauty industry, brings her wealth of knowledge and experience to the forefront, sharing valuable insights, tips, and trends that every esthetician can use in their business.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here:Cost Per Service Worksheet from Angela Green, join the app to get access & pay!

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube