The Amazing Authorities Podcast

What happens when the life you once knew no longer serves you, and you finally begin to believe you're worthy of something better?

In this powerful conversation, Bryan Blackmon shares his sobriety journey, the personal experiences that inspired Crab Crew Life, and how a viral TikTok story helped shape a framework for resilience, recovery, and personal transformation.

Bryan’s journey began with sobriety on January 7, 2024. Through difficult moments, changing environments, and a defining experience that helped him recognize his own worth, he began building a new foundation for his life.

Inspired by the resilience and adaptability of crabs, Bryan developed the CRAB system, a framework centered on cleaning the mind, body, and spirit, developing resilience, adapting through adversity, and strengthening belief.

The conversation explores how familiar patterns can keep people stuck, why focusing on the present moment can help reduce anxiety, and how gratitude, affirmations, and daily habits can support a different relationship with yourself.

Bryan also shares his six-week transformation experience, including how he begins by listening to participants, helps them assess their circumstances, and introduces affirmation work to strengthen self-worth and belief.

This episode is a reminder that recovery and personal growth don't have to follow one identical path. Whether through traditional recovery programs or a personalized approach, the important thing is finding a foundation that supports lasting change.

If you're navigating adversity, rebuilding your identity, or learning to believe in yourself again, this conversation offers encouragement to keep moving forward.

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The CRAB System: How crab symbolism inspired a framework built around resilience, adaptability, belief, and cleaning the mind, body, and spirit.

•

Rebuilding After Addiction: Bryan’s sobriety journey, the importance of recognizing your worth, and how leaving old patterns behind can create space for a new identity.

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Daily Practices for Personal Growth: How gratitude journaling, affirmations, morning routines, and present-moment awareness can help support a more intentional life.

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Creating Your Own Path to Recovery: Why different recovery approaches can serve different people, and how Bryan’s six-week transformation experience begins with listening and understanding each participant.

Bryan Blackmon — Creator of Crab Crew Life and the CRAB personal transformation framework.

Website: https://CrabCrewLife.com

Mitch Carson — branding strategist, speaker, author, and host of The Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

🎤 Mitch's Appointment Link:
👉 https://bookedfortv.com/home

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📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://a.co/d/12EYX2u

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://www.amazon.com/Amazing-Authors-Singapore-Visionaries-Mission-ebook/dp/B0DWKRQBZM?ref_=ast_author_dp_rw&th=1&psc=1

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What if a simple idea, combined with AI and a little market testing, could become a profitable business?

In this episode, Tracy Brinkmann shares insights from nearly two decades in podcasting and explores how creators can build stronger audiences, improve listener engagement, and use AI to create new business opportunities.

With podcast downloads holding in the 300,000–320,000 range, Tracy emphasizes that downloads alone don't tell the full story. Listener retention, consumption rates, episode titles, timing, and marketing all play a role in understanding what truly connects with an audience.

The conversation also explores how narrowing an audience can lead to stronger content. Instead of trying to reach every entrepreneur, focusing on a specific group, such as parent entrepreneurs, can help creators deliver practical advice that fits their listeners’ needs and limited time.

One standout example features a dog groomer who used ChatGPT to create dog horoscopes. After testing the idea with free content and measuring audience reactions, the concept evolved into an automated offer priced at $27, with a $97 upsell. The result? $12,000 in three weeks.

Tracy explains how tools like ChatGPT, Canva, Gumroad, GoHighLevel, and Replit can support automated product delivery, funnels, and customer portals.

The episode also offers a candid look at podcast growth, guest outreach, audience size, and why thoughtful, personalized invitations are more effective than generic pitches.

Whether you're a podcaster, creator, parent entrepreneur, or aspiring microbusiness owner, this conversation offers practical ideas for building an audience, testing an offer, and using AI to turn your expertise into a business.

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Podcast Growth Beyond Downloads: Why listener retention, completion rates, episode packaging, timing, and promotion matter when evaluating podcast performance.

•

Finding the Right Audience: How interviewing listeners and narrowing your niche can help you create more relevant, practical content.

•

Building an AI-Powered Microbusiness: How a dog groomer tested a creative idea and turned it into a $12,000 revenue-generating offer in three weeks.

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Automating Your Business: How tools like ChatGPT, Canva, Gumroad, GoHighLevel, and Replit can support product creation, delivery, funnels, and customer portals.

Tracy Brinkmann — Podcasting professional and AI-enhanced microbusiness strategist.

GUEST LINKS:

https://www.instagram.com/tracybrinkmann/

https://web.facebook.com/DarkHorseEntrepreneur?_rdc=1&_rdr#

https://darkhorseschooling.com/

https://www.youtube.com/@DarkHorseEntrepreneur

Mitch Carson — branding strategist, speaker, author, and host of The Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

🎤 Mitch's Appointment Link:
👉 https://bookedfortv.com/home

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📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://a.co/d/12EYX2u

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://www.amazon.com/Amazing-Authors-Singapore-Visionaries-Mission-ebook/dp/B0DWKRQBZM?ref_=ast_author_dp_rw&th=1&psc=1

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What if the book you’ve been putting off writing could become the foundation of your speaking career, coaching business, and personal brand?

In this episode of Amazing Authorities, Mitch Carson speaks with Mike Acker, an author, communication coach, and public-speaking expert, about turning a message into a book, building credibility, and creating opportunities on stage.

Mike shares his journey from writing his first book in 2007 to publishing Speak with No Fear, building a coaching business, and using Amazon advertising, podcast appearances, media outreach, and reader reviews to keep his book visible for years. He also explains how self-publishing can help aspiring authors get started, while traditional publishing can provide additional credibility and reach.

The conversation goes beyond publishing to explore what it takes to become a successful speaker. Mike explains why developing one signature message is more effective than trying to deliver several average speeches, how to create a compelling speaker reel, and why focusing on serving the audience can help reduce public-speaking anxiety.

Whether you’re an aspiring author, entrepreneur, coach, or professional speaker, this episode offers practical insights into turning your expertise into a message people remember—and an authority brand that creates lasting opportunities.

WHAT YOU’LL LEARN:

• How writing and publishing a book can create opportunities for coaching, speaking, publicity, and authority building, even when the journey takes years.

• How Amazon advertising, reader reviews, personalized follow-ups, and podcast appearances can help a book gain visibility and sustain interest long after launch.

• Why developing one signature speech and adapting it to different audiences can help you build a stronger reputation as a speaker.

• How to build speaking credibility through a professional speaker reel, relevant media appearances, consistent outreach, and an audience-first approach to overcoming stage fright.

ABOUT THE GUEST:

Mike Acker — Author, public-speaking coach, communication expert, and founder of Uplevel Communication.

GUEST LINKS:

Website: https://MikeAcker.com

Speaking and Communication Training: https://UplevelCommunication.com

Instagram: https://www.instagram.com/mikeackerdotcom/?hl=en

LinkedIn: https://www.linkedin.com/in/mikeackerdotcom

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
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📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

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Do you really know where your food comes from—and how the way it’s raised affects what ends up on your plate?

In this episode of Amazing Authorities, Mitch Carson speaks with a guest who shares firsthand experiences raising cattle and sheep, choosing more natural farming practices, and questioning the standards behind modern food production.

The conversation explores the differences between grass-fed and grain-fed beef, why pasture-raised eggs matter to conscious consumers, and how intensive poultry production prioritizes speed and scale. The guest also discusses regenerative farming, the financial pressures farmers face, and the challenges of getting quality meat from the farm to the consumer.

The episode takes a personal turn as the guest shares their experience with recurring shingles, light therapy patches, and detox practices they believe helped their recovery. These experiences raise questions about health choices, food quality, and the relationship between lifestyle and well-being.

Whether you're interested in sustainable agriculture, making more informed food choices, or understanding the realities of running a farm, this conversation offers a closer look at the decisions shaping our food system.

WHAT YOU’LL LEARN:

• The differences between grass-fed and grain-fed beef, including how feeding practices influence production, taste, and the nutritional characteristics discussed in the episode.

• Why pasture-raised eggs and poultry welfare matter, and how intensive farming practices differ from systems that allow animals more outdoor access.

• How regenerative farming balances animal welfare and environmental priorities with the financial pressures and practical challenges farmers face.

• What it takes to raise cattle and sheep for market, including the long production timelines, processing requirements, and distribution challenges that affect farm businesses.

ABOUT THE GUEST:

Malissa Allen is a farmer and livestock producer — raises cattle and sheep and advocates for more considered food sourcing and farming practices.

ABOUT MITCH CARSON

Mitch Carson — branding strategist, speaker, author, and host of The Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

🎤 Book Mitch Carson for TV & Media Opportunities:⁠https://bookedfortv.com/home⁠

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📘 The Silent Salesmen Bestseller in German and English:⁠ https://a.co/d/12EYX2u⁠

📘 The Amazing Authors of Singapore: 23 Visionaries One Mission:To Empower You⁠https://www.amazon.com/Amazing-Authors-Singapore-Visionaries-Mission-ebook/dp/B0DWKRQBZM?ref_=ast_author_dp_rw&th=1&psc=1⁠

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What happens when artificial intelligence can do the work of thousands of distributors—and the entire network marketing industry is forced to rethink its business model?

In this episode of The Amazing Authorities Podcast, Mitch Carson sits down with Randy Gage, bestselling author, entrepreneur, and thought leader, to explore the future of direct selling, AI, entrepreneurship, and building authority in an increasingly automated world.

Randy shares insights from his MLM 2036 white paper, released in Sofia, Bulgaria, and explains why artificial intelligence could fundamentally change how distributors communicate with customers, build relationships, and grow their businesses. He challenges entrepreneurs to recognize that many traditional distributor activities are becoming automated and that adapting to AI is no longer optional for those who want to remain relevant.

The conversation also explores Randy’s publishing journey, his approach to thought leadership, and why original thinking matters more than simply sharing information in an era when AI can already provide answers. From building a YouTube channel with more than 318,000 subscribers to working with CEOs and growth-focused companies, Randy reveals how he prioritizes meaningful work, qualified audiences, and strategic opportunities over vanity metrics.

If you're an entrepreneur, author, coach, consultant, or business leader trying to understand where your industry is heading, this episode offers a provocative look at the future—and what it takes to stay ahead.

WHAT YOU’LL LEARN:

• Why AI could fundamentally reshape network marketing by 2036, including how AI agents may replace traditional distributor activities and customer conversations.

• How to build authority through original thinking, strategic foresight, and thought leadership rather than simply selling information that AI can already provide.

• Why long-form YouTube content, qualified viewers, and owned email audiences can create more meaningful business opportunities than chasing subscriber counts and short-term views.

• How Randy approaches publishing, strategic advisory work, and time management to focus on meaningful projects, deep work, and opportunities with long-term growth potential.

ABOUT THE GUEST:

Randy Gage — Entrepreneur, bestselling author, thought leader, and business strategist specializing in entrepreneurship, prosperity, and the future of direct selling.

GUEST LINKS:

Website:

https://www.randygage.com/

https://mastermindevent.com/trends

ABOUT MITCH CARSON

Mitch Carson — branding strategist, speaker, author, and host of The Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

🎤 Book Mitch Carson for TV & Media Opportunities:https://bookedfortv.com/home

🔎 Publisher RocketOptimize your Amazon Ads and reach more readers:https://rocket.thrivecart.com/publisher-rocket-mitch-author/?affiliate=mitchauthor

🎙️ Join Mitch on PodMatch:https://www.joinpodmatch.com/mitchlikes

📘 The Silent Salesmen Bestseller in German and English:https://a.co/d/12EYX2u

📘 The Amazing Authors of Singapore: 23 Visionaries One Mission: To Empower You https://www.amazon.com/Amazing-Authors-Singapore-Visionaries-Mission-ebook/dp/B0DWKRQBZM?ref_=ast_author_dp_rw&th=1&psc=1

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What if you could make your first million selling digital products without printing books, shipping inventory, or handling physical fulfillment?

In this episode of Amazing Authorities, Mitch Carson explores the entrepreneurial journey of a digital publishing pioneer who turned carefully researched ebooks into a thriving online business. Starting with a £20 ebook about property investment in Bulgaria, he built a catalogue of property guides, expanded into more than 100 career guides, and developed automated sales systems that generated revenue around the clock.

But the ebooks were only the beginning. He went on to build a membership site with 11,000 members, launch an accredited Internet Business School, and help grow a music academy that generated more than $10 million. His business model combined free-plus-shipping books, monthly subscriptions, video courses, and high-ticket diploma programs to turn readers into long-term customers.

In this conversation, discover how strategic funnels, joint ventures, self-publishing, and customer relationships can transform a simple book into a scalable digital business—and why owning your audience can be just as valuable as selling your product.

WHAT YOU’LL LEARN:

• How a £20 property ebook, backed by 100 hours of research, helped launch a digital publishing business that eventually generated its first million.

• How to build a multi-step sales funnel using free-plus-shipping books, recurring memberships, video courses, and premium educational offers.

• Why selling books through your own website can provide greater revenue opportunities and customer access than relying entirely on traditional publishers.

• How joint ventures, automated delivery, and long-term audience relationships can help scale digital products while reducing customer acquisition costs.

ABOUT THE GUEST:

Digital publishing entrepreneur and online business strategist — name and credentials to be confirmed.

GUEST LINKS:

Website: https://simoncoulson.com/

Instagram: https://www.instagram.com/simoncoulson_interpreneur/

LinkedIn: https://uk.linkedin.com/in/simoncoulson

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
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What happens when a pastor trades the pulpit for the FBI—and discovers that the skills used to help people can also uncover the truth behind some of the darkest crimes?

In this episode of Amazing Authorities, Mitch Carson sits down with Eric Robinson, a former FBI agent with 24 years of service, to explore his extraordinary career transition from senior pastor to federal investigator. Eric shares how listening, empathy, and creating a sense of safety helped him connect with victims, witnesses, informants, and suspects in high-stakes investigations.

Rather than relying on intimidation, Eric explains how establishing authority while treating people with humanity can lead to more productive conversations. He also discusses the psychological complexities of criminal behavior, the difference between understanding someone’s motivations and excusing their actions, and why genuine commitment matters when it comes to rehabilitation and change.

Eric also shares insights from significant investigations, including a Chicago police torture case, a Toledo terrorism investigation, and a murder-for-hire case involving a judge. With his upcoming book, Irreverent, he reflects on his years in the FBI and the experiences that shaped his understanding of human behavior.

WHAT YOU’LL LEARN:

• How skills developed in pastoral ministry—especially active listening, empathy, and building trust—can transfer into high-pressure investigative work.

• Why establishing authority without bullying can help investigators create productive conversations and encourage people to share information.

• How to understand the motivations behind criminal behavior while maintaining accountability and recognizing the difference between explanation and justification.

• What high-stakes FBI investigations can teach us about human nature, difficult conversations, personal transformation, and the importance of looking beyond appearances.

ABOUT THE GUEST:

Eric Robinson — Former FBI special agent, former senior pastor, and author of Irreverent.

GUEST LINKS:

Website: https://preachertobreacher.com/

Instagram: https://www.instagram.com/_eric_robinson/

LinkedIn: https://www.linkedin.com/in/eric-robinson-9220053a4

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
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What does it take to leave a nearly 30-year corporate career and build a successful business around leadership, relationships, and real-world impact?

In this episode of Amazing Authorities, Mitch Carson sits down with Dr. Kevin Gazzara, who spent nearly three decades at Intel and helped train more than 40,000 managers before transitioning into entrepreneurship and leadership development.

Dr. Gazzara shares the principles that helped shape his entrepreneurial journey, including his Eight Ps framework: Planning, Provisions, Product, Presence, People, Publication, Partner, and Persistence. He explains why entrepreneurs need more than a great idea, from having financial runway and a differentiated product to building a strong network and staying persistent when things get difficult.

The conversation also explores how a value-first LinkedIn strategy generated interest from 77 plant managers in just one week, demonstrating how helping people and creating genuine conversations can open doors without aggressive selling.

Dr. Gazzara also reveals why publishing a hardcover book can build credibility, how storytelling makes leadership lessons easier to remember, and why his servant-leadership philosophy focuses on giving value first and allowing business relationships to develop naturally.

WHAT YOU’LL LEARN:

• The Eight Ps framework Dr. Gazzara uses to help entrepreneurs build a stronger foundation for long-term success.

• How a value-first LinkedIn strategy attracted 77 interested plant managers in one week without relying on traditional sales pitches.

• Why publishing a professional hardcover book can become a powerful credibility tool and conversation starter with executives.

• How servant leadership and giving value before asking for business can create deeper relationships, repeat clients, and more authentic opportunities.

ABOUT THE GUEST:

Dr. Kevin Gazzara — Leadership development expert, executive coach, author, and former Intel leadership program executive.

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
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What happens when you sell hundreds of thousands of dollars from the stage, only to discover that the money can be delayed, refunded, or even lost?

In this episode of Amazing Authorities, Mitch Carson sits down with speaking industry veteran Brett Ridgway for a candid conversation about the business realities behind professional speaking, event sales, publishing, and building a reputation that lasts.

Mitch and Brett reveal the financial risks speakers can face, from merchant account shutdowns and massive chargebacks to delayed event payments and high refund rates. They also discuss why back-of-the-room sales can be more lucrative than keynote speaking, how technology has transformed fulfillment and payment processing, and why speakers need to understand the business side of every event they accept.

The conversation also explores Brett’s publishing journey, his decision to work with Morgan James Publishing, and his children’s book project, which uses AI-generated illustrations and aims to provide 1,000 free books to children through schools and community organizations.

Above all, this episode highlights a lesson that remains relevant regardless of how much the industry changes: relationships, integrity, professionalism, and reputation still matter.

WHAT YOU’LL LEARN:

• How chargebacks, payment delays, and merchant account issues can put hundreds of thousands of dollars in speaker revenue at risk.

• Why emotional selling can lead to extremely high refund rates, and how overpromising can damage customer trust and a speaker’s reputation.

• How speakers can take greater control of their event revenue through better payment-processing arrangements and by understanding promoter agreements.

• Why relationships, humility, integrity, and professionalism can have a lasting impact on speaking opportunities, publishing success, and long-term industry reputation.

ABOUT THE GUEST:

Brett Ridgway — Speaking industry veteran, author, entrepreneur, and founder of Speaker Fulfillment Services.

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
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https://linktr.ee/mitchcarson

What happens when you have the expertise, the passion, and the message, but nobody can find you?

In this episode of Amazing Authorities, Mitch Carson shares the lessons behind his journey from manufacturing and finance into television, marketing, podcasting, and personal branding. From pitching products to millions of Home Shopping Network viewers to helping experts build authority in the age of AI search, Mitch reveals the principles that continue to drive visibility and influence.

He breaks down why ethical sales is really about solving problems, why fear is a normal part of building confidence, and why the best time to start your podcast, personal brand, or media journey is before you feel completely ready.

Mitch also explores how AI-powered search is changing the way people discover experts and why being visible across platforms like Google, LinkedIn, Reddit, podcasts, and AI tools is becoming increasingly important.

WHAT YOU’LL LEARN:

• The problem-agitate-solution framework Mitch used in television marketing and how emotional storytelling influences buying decisions.

• The three things you need to build a sustainable podcast business: expertise, passion, and an audience with the ability to pay.

• Why fear and imperfection are normal when entering media, and how practice, mentorship, and consistent action build confidence.

• Why AI search and online authority are changing how experts get discovered, and what you can do to become easier to find.

ABOUT THE GUEST:

Mitch Carson — Branding strategist, speaker, author, media personality, and podcast host.

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
👉 https://www.youtube.com/@MitchCarsonOfficial

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📨 Email:

mitchcarson@rocketmail.com

mitch@mitchcarson.com

https://linktr.ee/mitchcarson

Most businesses don’t have a lead problem—they have a follow-up problem.

In this episode of Amazing Authorities, Mitch Carson sits down with Jason Buckner to break down the systems behind high-converting follow-up, from the power of 7–10 touchpoints to the surprisingly high engagement of SMS.

Jason reveals why persistence beats charisma, how AI-powered SMS bots can automate sales conversations, and why transparent pricing can attract better high-ticket buyers. He also shares real-world results, including an art gallery that generated $63,000 in sales through SMS follow-up and webinar attendance that jumped from 25% to as high as 50%.

If you're generating leads but struggling to turn them into conversations, appointments, and sales, this episode shows how smarter follow-up can change the game.

WHAT YOU’LL LEARN:

• Why 7–10 follow-ups can dramatically increase your chances of converting a lead—and why persistence often beats charm.

• How SMS achieves dramatically higher engagement than email and can turn cold or unresponsive leads into active conversations.

• How AI-powered SMS bots can qualify prospects, overcome objections, build trust, and book sales calls automatically.

• Why transparent high-ticket pricing and systematic follow-up can attract better buyers, reduce tire kickers, and increase conversions.

Jason Buckner — Sales automation strategist, marketing automation expert, and co-author of The Responsibility Code.

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
👉 https://www.youtube.com/@MitchCarsonOfficial

Social Media - Follow us on:

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🔎 Visit our website:

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📨 Email:

mitchcarson@rocketmail.com

mitch@mitchcarson.com

https://linktr.ee/mitchcarson

lI9DV1bzjDCWVcR8ZvJ4

What happens when a successful founder becomes the biggest bottleneck in their own business? In this episode, Mitch Carson sits down with Derek Fredrickson to explore how founders can move from being the person who does everything to becoming the owner who leads, delegates, and builds a business that can operate without them.

Derek explains the role of a fractional COO as the bridge between a CEO’s vision and day-to-day execution. Rather than simply advising from the sidelines, fractional COOs help turn ideas into repeatable processes, create accountability, monitor performance, and make sure important initiatives actually get completed.

The conversation also explores why “You can scale simplicity. You cannot scale complexity.” Derek shares the story of a founder who had reached a growth plateau because too many decisions and processes depended on him. By documenting SOPs, delegating responsibilities, and creating clear accountability, the business was able to grow while giving the founder back valuable time and energy.

Derek also breaks down who fractional COO services are designed for, how remote leadership works across time zones, why process-driven businesses are more scalable, and how founders can prepare their companies for future growth, succession, or an eventual exit.

• What a fractional COO actually does and how they turn CEO vision into execution
• Why founders often become the bottleneck as their companies grow
• How to transition from an operator mindset to an owner mindset
• Why documented SOPs and clear accountability are essential for scaling
• How simplifying business operations can unlock growth and reduce complexity
• How fractional COO services compare with hiring a full-time COO
• How remote COO teams can work effectively across multiple time zones
• Why businesses become more valuable when they are less dependent on the founder
• How operational systems can support growth, succession, and future exit opportunities

Derek Fredrickson is a fractional COO who helps founder-led companies improve operations, create accountability, and scale more effectively. His work focuses on bridging the gap between leadership vision and execution while helping founders build businesses that can operate without depending entirely on them.

Derek works primarily with founder-led companies generating approximately $2 million to $25 million in revenue and helps them address operational bottlenecks, build systems, and create the structure needed for sustainable growth.

Website:
https://thecoosolution.com/

COO Readiness Quiz:
https://thecoosolution.com/

Mitch Carson is a global entrepreneur, bestselling author, investor, and media personality who helps entrepreneurs, authors, and business leaders build authority, gain visibility, and become recognized experts in their industries.

Through his work with Amazing Authorities, Mitch helps professionals leverage podcasting, publishing, media, and strategic marketing to build credibility and expand their reach.

Appointment:
https://www.getinterviewedguaranteed.com/

Publisher Rocket:
https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

The Silent Salesmen:
https://www.amazon.com/s?k=the+silent+salesmen

Amazing Authors Of Singapore:
https://a.co/d/12EYX2u

YouTube:
https://www.youtube.com/@MitchCarsonOfficial

LinkedIn:
https://www.linkedin.com/in/mitchcarsoninstantcelebrity

Instagram:
https://www.instagram.com/mitchcarsonofficial/

Facebook:
https://www.facebook.com/MitchCarsonOfficial/

X:
https://x.com/MCarsonOfficial

Website:
https://www.mitchcarson.com/

TubeBuddy:
https://www.tubebuddy.com/RankYourVideos

Linktree:
https://linktr.ee/mitchcarson

Email:
mitchcarson@rocketmail.com
mitch@mitchcarson.com

#AmazingAuthorities #DerekFredrickson #FractionalCOO #BusinessGrowth #BusinessScaling #Entrepreneurship #Leadership #Operations #BusinessSystems #SOPs #FounderMindset #BusinessStrategy #CEO

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From immigrating to the United States after the collapse of the Soviet Union to building and rebuilding multiple businesses, Max Emma’s journey is a powerful story of resilience, adaptability, and entrepreneurship.

In this episode, Mitch Carson sits down with Max Emma to explore the realities of franchising, what actually makes a franchise successful, and how entrepreneurs can avoid costly mistakes when choosing a business opportunity. Max shares his experience growing a construction company from 3 to 96 employees, rebuilding after the 2008–09 recession, and eventually entering the franchise industry through bookkeeping and consulting.

Max also explains why franchising is not a one-size-fits-all path. From understanding your personality and interests to following established systems, managing employees, evaluating franchisee support, and understanding the true costs of ownership, choosing the right franchise requires careful consideration.

The conversation also explores how AI is changing business operations, why hands-on trades remain in demand, how SBA financing can help qualified buyers, and how franchise ownership can potentially provide an immigration pathway through the E2 visa.

WHAT YOU'LL LEARN:

• How Max’s immigrant experience shaped his resilience, adaptability, and entrepreneurial mindset
• What separates successful franchises from businesses that struggle or close
• How to determine whether a franchise is the right fit for your skills, interests, and lifestyle
• Why franchisee support, training, systems, and differentiation matter more than simply comparing prices
• How sales training and ongoing coaching can improve franchisee performance
• How AI is making businesses more efficient while increasing opportunities in certain industries

ABOUT THE GUEST:

Max Emma is an entrepreneur, franchise consultant, and business owner with extensive experience in finance, construction, bookkeeping, and franchising. After building and rebuilding businesses through major economic challenges, Max developed a strong focus on helping entrepreneurs find franchise opportunities that match their goals, skills, and lifestyle.

Through his franchise consulting and training services, Max helps prospective franchise owners evaluate opportunities, connect with existing franchisees, understand financing options, and develop the sales skills needed to build a successful business.

ABOUT MITCH CARSON:

Mitch Carson is a global entrepreneur, bestselling author, investor, and media personality who helps entrepreneurs, authors, and business leaders build authority, gain visibility, and become recognized experts in their industries.

Through his work with Amazing Authorities, Mitch helps professionals leverage podcasting, publishing, media, and strategic marketing to build credibility and expand their reach.

Mitch Carson Links:

Appointment:
https://www.getinterviewedguaranteed.com/

Publisher Rocket:
https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

The Silent Salesmen:
https://www.amazon.com/s?k=the+silent+salesmen

Amazing Authors Of Singapore:
https://a.co/d/12EYX2u

YouTube:
https://www.youtube.com/@MitchCarsonOfficial

LinkedIn:
https://www.linkedin.com/in/mitchcarsoninstantcelebrity

Instagram:
https://www.instagram.com/mitchcarsonofficial/

Facebook:
https://www.facebook.com/MitchCarsonOfficial/

X:
https://x.com/MCarsonOfficial

Website:
https://www.mitchcarson.com/

TubeBuddy:
https://www.tubebuddy.com/RankYourVideos

Linktree:
https://linktr.ee/mitchcarson

Email:
mitchcarson@rocketmail.com
mitch@mitchcarson.com

#AmazingAuthorities #MaxEmma #Franchising #FranchiseBusiness #Entrepreneurship #BusinessGrowth #FranchiseSuccess #SmallBusiness #BusinessOwnership #AI #SBAloans #E2Visa #Immigration #EntrepreneurMindset

Building authority isn't just about having expertise—it's about believing you're worthy of being seen, surrounding yourself with the right people, and consistently putting your knowledge into the world.

In this episode of Amazing Authorities, Mitch Carson and Rochelle Callard explore the mindset and strategies behind becoming more visible, building lasting authority, and adapting to the rapidly changing world of AI-driven search. They discuss how fear of success, negative social circles, and self-doubt can keep talented experts invisible—and why commitment, professional support, media exposure, and continuous learning are essential for breaking through.

The conversation also explores how podcasting can strengthen visibility across AI-powered platforms like ChatGPT and Claude, why strategic keywords and consistent content matter, and how parents and educators can overcome the fear of speaking up and become stronger advocates for their children.

WHAT YOU'LL LEARN:

• Why mindset and fear of success can be bigger barriers to visibility than lack of expertise.

• How your social circle can either limit your growth or encourage you to reach higher levels of authority.

• Why building authority requires long-term commitment, persistence, and continuous effort beyond writing a book or achieving an initial milestone.

• How podcasts, strategic SEO, and keyword-rich content can help experts become more discoverable through AI-powered search.

• Why professional mentors, supportive communities, and accountability are essential for turning mindset changes into real progress.

• How parents and educators can build confidence, find their voice, and use practical tools to become stronger advocates in school environments.

ABOUT THE GUEST:

Rochelle Callard — Education professional, entrepreneur, and founder of Clarity Hub, creating practical resources and support to help parents confidently navigate the education system and advocate for their children.

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com/

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
👉 https://www.youtube.com/@MitchCarsonOfficial

Social Media - Follow us on:

https://www.linkedin.com/in/mitchcarsoninstantcelebrity

https://www.instagram.com/mitchcarsonofficial/

https://www.facebook.com/MitchCarsonOfficial/

https://x.com/MCarsonOfficial

https://www.mitchcarson.com/

https://www.tubebuddy.com/RankYourVideos

🔎 Visit our website:
https://www.mitchcarson.com/

📨 Email:

mitchcarson@rocketmail.com

mitch@mitchcarson.com

https://linktr.ee/mitchcarson

#publicspeaker #tedxspeaker #personalbrandingexpert #personalbranding #authoritybuilding #podcasting #AIsearch #visibility #leadership #mindset

Your skills might get you the job—but your reputation can determine how far you go.

In this episode of Amazing Authorities, Mitch Carson explores with David Kennington why reputation is one of the most valuable assets a tradie can build. They discuss how reliability, problem-solving, professionalism, communication, and going the extra 10–15% can help tradespeople stand out, earn greater trust, and create better career opportunities. David and Mitch also reveal why simply doing great work isn't always enough—you need to make your achievements visible.

WHAT YOU'LL LEARN:

• Why your reputation can directly influence your pay, promotions, and career opportunities.

• How doing 10–15% more than your peers in attitude, communication, and presentation can help you stand out.

• Why tradies need to confidently communicate their achievements during performance reviews.

• How small details like punctuality, hygiene, positivity, and reliability can dramatically affect how you're perceived.

• Why becoming a problem-solver instead of a complainer makes you more valuable to supervisors and managers.

• How LinkedIn, trade publications, podcasts, and continuous learning can help tradies build authority beyond the job site.

• Why coaching and learning from successful people can accelerate your career by helping you avoid common mistakes.

• How to decide what you want to be known for and deliberately build that reputation over time.

ABOUT THE HOST:

David Kennington — Author, trades industry advocate, and host of From Pay to Wealth for Tradies, helping Australian tradespeople understand how to move beyond wage dependence and build greater financial and professional freedom.

HOST LINKS:

Website:
https://tradiesearn.com/

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
👉 https://www.youtube.com/@MitchCarsonOfficial

Social Media - Follow us on:

https://www.linkedin.com/in/mitchcarsoninstantcelebrity

https://www.instagram.com/mitchcarsonofficial/

https://www.facebook.com/MitchCarsonOfficial/

https://x.com/MCarsonOfficial

https://www.mitchcarson.com/

https://www.tubebuddy.com/RankYourVideos

🔎 Visit our website:

https://www.mitchcarson.com/

📨 Email:

mitchcarson@rocketmail.com

mitch@mitchcarson.com

https://linktr.ee/mitchcarson

#publicspeaker #tedxspeaker #personalbrandingexpert #tradies #careergrowth #personaldevelopment #leadership #reputation #tradesmen #personalbranding

Writing the story is only the beginning—getting it published, marketed, and into the hands of readers can be the real challenge.

In this episode of Amazing Authorities, Mitch Carson interviews author T.A. Thompson about his journey from a childhood passion for fiction to becoming a published author. T.A. shares the inspiration behind The Mark, a dystopian novel set 500 years in the future, his upcoming book Arcing, and his plans to explore horror and fantasy with Liber Animarum. He also reveals why he avoids writing formulas, how dark humor and unexpected twists shape his stories, and why authors need persistence and the right marketing support to succeed.

WHAT YOU'LL LEARN:

• How T.A. Thompson turned a lifelong passion for storytelling into a published fiction career.

• Why dark humor, unexpected twists, and unconventional endings keep readers engaged.

• The challenges authors face after writing the book—including publishing, marketing, and building an audience.

• Why podcasts, book fairs, local bookstores, and unconventional venues can help authors connect directly with readers.

• Why T.A. avoids rigid writing formulas and encourages new writers to write first and refine later.

• What inspired The Mark, Arcing, and the upcoming horror-fantasy novel Liber Animarum.

ABOUT THE GUEST:

T.A. Thompson — Fiction author known for dystopian, darkly humorous, and unconventional storytelling. His work explores serious themes through imaginative worlds, unexpected characters, and surprising twists.

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
👉 https://www.youtube.com/@MitchCarsonOfficial

Social Media - Follow us on:

https://www.linkedin.com/in/mitchcarsoninstantcelebrity

https://www.instagram.com/mitchcarsonofficial/

https://www.facebook.com/MitchCarsonOfficial/

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https://www.mitchcarson.com/

https://www.tubebuddy.com/RankYourVideos

🔎 Visit our website:

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📨 Email:

mitchcarson@rocketmail.com

mitch@mitchcarson.com

https://linktr.ee/mitchcarson

#publicspeaker #tedxspeaker #personalbrandingexpert #author #fictionauthor #writing #bookmarketing

Workplace bullying can damage confidence, relationships, careers, and wellbeing...but staying silent isn't the only option.

In this episode of Amazing Authorities, Mitch Carson interviews Colleen McAvoy, therapist, advocate, and author of the upcoming book Bullies Be Gone, to explore the realities of workplace bullying and how people can respond without losing themselves in the process. Colleen shares her personal experiences with toxic managers, ineffective HR responses, and the difficult decision to leave unhealthy workplaces. She also explains how emotional regulation, empathy, self-care, and understanding bullying dynamics can help people regain control and move forward.

WHAT YOU'LL LEARN:

• Why workplace bullying often continues when bullies form powerful alliances with management.

• How toxic workplace environments can affect emotional and physical wellbeing.

• Why pausing, breathing, and thinking before reacting can prevent bullying situations from escalating.

• How understanding the possible pain and trauma behind a bully's behavior can help you respond with greater control without excusing their actions.

• When leaving a toxic workplace may be the healthiest and most empowering decision.

• Why HR policies and legal protections don't always provide the practical support victims expect.

• How self-care, career flexibility, and changing your perspective can help you move forward after workplace bullying.

• How Colleen's upcoming book Bullies Be Gone provides practical strategies for dealing with bullying, harassment, and discrimination.

ABOUT THE GUEST:

Colleen McAvoy is a therapist, advocate, and author focused on helping people understand and navigate bullying, harassment, emotional wellbeing, and difficult workplace environments. Drawing from her professional experience and personal encounters with workplace bullying, Colleen shares practical strategies centered on emotional regulation, self-care, compassion, and personal empowerment.

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
👉 https://www.youtube.com/@MitchCarsonOfficial

Social Media - Follow us on:

https://www.linkedin.com/in/mitchcarsoninstantcelebrity

https://www.instagram.com/mitchcarsonofficial/

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https://www.mitchcarson.com/

https://www.tubebuddy.com/RankYourVideos

🔎 Visit our website:

https://www.mitchcarson.com/

📨 Email:

mitchcarson@rocketmail.com

mitch@mitchcarson.com

https://linktr.ee/mitchcarson

#publicspeaker #tedxspeaker #personalbrandingexpert #workplacebullying #bullying #leadership #workplaceculture #mentalhealth #selfcare #career #colleenmcevoy #bulliesbegone

Great customer service isn't just about answering calls—it's about understanding why customers call in the first place and fixing the problems that keep them coming back.

In this episode of Amazing Authorities, Mitch Carson interviews Tom Vander Well, customer experience expert, founder of Intelligentics, author, and speaker. Drawing on more than three decades of experience and over 100,000 analyzed customer calls, Tom reveals how businesses can reduce customer churn, improve loyalty, and uncover hidden operational issues through call analysis. He also explains where AI helps customer service—and where human expertise remains irreplaceable.

WHAT YOU'LL LEARN:

• How analyzing customer calls uncovers service gaps that coaching alone often misses.

• The three essentials every customer expects: fast resolution, genuine empathy, and respect for their time.

• Why poor communication, broken promises, and lack of follow-up are the biggest causes of customer frustration.

• How AI is changing customer service—and why human agents remain essential for handling complex conversations.

• Why Gen Z, Millennials, and Baby Boomers all expect different communication styles and how businesses can adapt.

• How improving customer retention is far more profitable than constantly acquiring new customers.

• Why quality assurance should identify operational problems—not just evaluate employee performance.

ABOUT THE GUEST:

Tom Vander Well is the founder of Intelligentics, a customer experience consulting firm specializing in call monitoring, quality assurance, and customer satisfaction improvement. With more than 32 years of experience reviewing over 100,000 customer interactions, Tom helps organizations reduce customer churn, improve communication, and strengthen customer loyalty. He is also the author of This Call May Be Monitored and host of The Wayfarer Podcast.

GUEST LINKS:

Website:
https://tomvanderwell.com

Company:
https://intelligentics.com

Book:
This Call May Be Monitored

Podcast:
The Wayfarer Podcast

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
👉 https://www.youtube.com/@MitchCarsonOfficial

Social Media - Follow us on:

https://www.linkedin.com/in/mitchcarsoninstantcelebrity

https://www.instagram.com/mitchcarsonofficial/

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https://www.mitchcarson.com/

https://www.tubebuddy.com/RankYourVideos

🔎 Visit our website:

https://www.mitchcarson.com/

📨 Email:

mitchcarson@rocketmail.com

mitch@mitchcarson.com

https://linktr.ee/mitchcarson

#publicspeaker #tedxspeaker #personalbrandingexpert #customerservice #customerexperience #cx #callcenter #leadership #retention #customerloyalty #ai #tomvanderwell

Play isn't a distraction from work—it may be one of the most powerful tools for building happier teams, reducing burnout, and unlocking creativity.

In this episode of Amazing Authorities, Mitch Carson interviews workplace play expert, speaker, and author Jodi Salmond to explore how leaders can transform company culture through the power of play. Jodi shares practical strategies for reducing workplace stress, improving employee engagement, fostering psychological safety, and creating high-performing teams where innovation thrives. Whether you're a CEO, manager, HR leader, or entrepreneur, this conversation offers actionable ways to make work more enjoyable—and more productive.

WHAT YOU'LL LEARN:

• Why just 10 minutes of intentional play each day can reduce stress, improve teamwork, and boost workplace morale.

• How the "Sheep in the Pen" activity reveals hidden leadership, strengthens communication, and builds trust within teams.

• Why CEO support and leadership buy-in are essential for creating psychologically safe, playful workplace cultures.

• How burnout is costing businesses trillions globally—and why play is one of the most effective preventative strategies.

• Why companies with playful cultures experience higher employee engagement, stronger retention, and better employer branding.

• How Jodi's PLAY framework helps individuals and organizations reconnect with creativity, authenticity, and joy.

ABOUT THE GUEST:

Jodi Salmond is a workplace play expert, leadership facilitator, speaker, and founder of The Element of Play. She helps organizations reduce burnout, strengthen team culture, and improve employee wellbeing through practical, science-backed play strategies. Jodi works with leaders worldwide to create psychologically safe workplaces where people thrive, innovate, and genuinely enjoy coming to work.

GUEST LINKS:

Website:
https://elementofplay.com

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

🔴 Don't forget to subscribe and click the bell button:
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Getting featured in the media isn't about luck—it's about telling the right story to the right audience at the right time.

In this episode of Amazing Authorities, Mitch Carson interviews Liz H Kelly—award-winning publicist, entrepreneur, author, and founder of Goody PR. Liz reveals the proven publicity strategies behind securing 54 television interviews in just 8½ months during the 2024 solar eclipse campaign. She shares how small businesses, authors, and entrepreneurs can create newsworthy stories, leverage AI without sacrificing authenticity, and build a personal brand that consistently attracts media attention.

WHAT YOU'LL LEARN:

• How Liz's PR campaign secured 54 TV interviews through creative storytelling and targeted media outreach.

• Why unique story angles—not advertising budgets—are the key to earning television and media coverage.

• How AI is transforming public relations while authentic human storytelling remains essential.

• Why SEO, digital content, LinkedIn, and other online platforms are critical for visibility in the AI era.

• How Liz turned a 2008 layoff into a successful PR agency serving entrepreneurs, authors, and thought leaders.

• Actionable publicity strategies from her award-winning book that help businesses gain credibility and media exposure.

ABOUT THE GUEST:

Liz H Kelly is an award-winning publicist, entrepreneur, author, speaker, and founder of Goody PR. She specializes in helping entrepreneurs, authors, and small businesses earn powerful media coverage through strategic storytelling, creative publicity campaigns, and proven PR systems. Her award-winning book, Award Winning Publicity, provides practical strategies for generating earned media, increasing visibility, and building long-term brand authority.

GUEST LINKS:

Website:
https://goodypr.com

Book:
Award Winning Publicity

ABOUT MITCH CARSON:

Mitch Carson — branding strategist, speaker, author, and host of Amazing Authorities, helping experts build influence, authority, and income through powerful media presence.

Mitch's Appointment Link:
👉 https://www.getinterviewedguaranteed.com

🔎 Download Publisher Rocket—one of the best tools to optimize your Amazon Ads and reach more readers
👉 https://mitchauthor--rocket.thrivecart.com/publisher-rocket/

📘 My Book (The Silent Salesmen) – Bestseller in German and English
👉 https://www.amazon.com/s?k=the+silent+salesmen

📘 The Amazing Authors Of Singapore: 23 Visionaries One Mission: To Empower You
👉 https://a.co/d/12EYX2u

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#publicspeaker #tedxspeaker #personalbrandingexpert #publicrelations #pr #media #branding #entrepreneur #smallbusiness #publicity #lizhkelly #goodypr