The Art of Pre-Selling

Think nobody's buying coaching during the holidays? Think again.

Every year, November rolls around, and I hear coaches saying the same thing: "Nobody's buying right now. I'll just pick things back up in January."

But here's what I want you to understand. Just because someone isn't ready to buy today doesn't mean she's stopped thinking about the problem you help her solve. And it definitely doesn't mean she's stopped paying attention to you.

In this episode of The Art of Pre-Selling, I'm talking about why November and December are NOT the months to disappear from your business, especially if you want to start 2027 signing clients. We're getting into why your messaging needs to shift with the season, what your potential clients are actually doing before they make a buying decision, and how to use these next two months to build trust and create demand for your coaching.

And if you've been posting consistently but still aren't getting inquiries or sales calls? We're talking about that, too. Because posting more, switching platforms, or waiting until January isn't going to magically fix messaging that isn't connecting with the right women.

If you've been telling yourself you'll get serious about signing clients again in January, then this episode is for you.

What I Discuss:

• 00:44 Why the idea that nobody buys during November and December isn't the whole story
• 03:26 How to adjust your content to speak to what your ideal client is experiencing right now, instead of using the same messaging all year long
• 05:10 Why women may be watching, learning, and deciding who they want to work with months before they're ready to invest
• 08:44 What to look at when you're posting three to five times a week but still aren't getting inquiries, conversations, or paying clients
• 13:40 Why November and December are the perfect time to strengthen your messaging, build visibility, bring in new leads, and get your pre-selling ecosystem working

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

500 episodes. Three different versions of this podcast. And one mission that hasn't changed since day one.

Holy sh*t, we made it to Episode 500! And to celebrate, I've got a pretty big announcement. We're officially saying goodbye to The Divorce Revolution and welcoming a brand-new chapter: The Art of Pre-Selling!

Today, I'm taking you behind the scenes of how we got here, why I've decided to rebrand the show AGAIN, and what this next chapter means for you.

This podcast has been through some serious changes over the years. We started with The Wellness Revolution, where I talked about all things health and wellness. Then came The Divorce Revolution, a chapter that was deeply personal to me because of my own experience with divorce and how having my own money gave me the freedom to make some really hard decisions.

And now? We're entering a new era.

I'm sharing why I decided to walk away from a top 2% globally ranked podcast, what I've learned about evolving your business without burning everything down, and why helping women make their own damn money has ALWAYS been at the heart of everything I do.

But I'm also breaking down what The Art of Pre-Selling is really about, because this isn't just a new podcast name. I'm talking about helping women who are already damn good coaches figure out how to actually sign clients consistently. Not just through referrals or the occasional lucky Instagram post, but by building a repeatable process that gets the right women interested in your coaching BEFORE they ever get on a sales call.

We're talking messaging, positioning, content, conversations, offers, and all the pieces that need to work together so signing clients doesn't feel like such a guessing game every month. And I'm giving you a little preview of what you can expect from me every single week moving forward.

So whether you've been listening since The Wellness Revolution, joined me during The Divorce Revolution, or you're brand new here, I'm so freaking excited to bring you along for what's next.

If you've been coaching real clients and KNOW you're good at what you do, but you're tired of wondering where your next paying client is coming from, then this new chapter is for you.

Resources Mentioned:

• Episode 499: Why Your Business Strategy Isn't Working (And What Your Stage of Business Has to Do With It): https://ambershaw.com/podcasts/499-why-your-business-strategy-isnt-working-and-what-your-stage-of-business-has-to-do-with-it/

What I Discuss:

• 01:08 How we got to 500 episodes and why this podcast has evolved through three different chapters
• 03:04 Why I walked away from a top 2% globally ranked wellness podcast to pursue something different
• 05:01 What I learned about pivoting your business without burning everything down
• 07:21 Why The Divorce Revolution was so personal to me and what inspired me to help divorced women build coaching businesses
• 08:35 How having my own money changed my experience of divorce and why financial freedom matters so much to me
• 12:58 Why I'm officially introducing The Art of Pre-Selling and who I want to help in this next chapter
• 15:11 What pre-selling actually means and why the work you do BEFORE the sales call matters
• 18:31 Who this new show is for and why being a great coach doesn't automatically mean you're signing clients consistently
• 20:05 What you can expect every week, from messaging and content to DMs, sales conversations, and creating demand
• 20:53 Why you can expect plenty of real talk, a little swearing, and strategies you can actually use

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call.

That's the pre-sell. It's how you position your offer, talk about the problem your ideal client actually wants solved, and turn your Instagram content, your DMs, and your conversations into clients who are already sold before they ever get on a call with you.

Every week you'll get real tools you can use that same day for your messaging, your content, your DM conversations, and your sales calls. Nothing cookie cutter, and nothing that's gonna make you feel gross and salesy.

Follow the show, and let's get you clients on repeat.

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

You've invested in the courses, tried different strategies, maybe even created a low-ticket offer or a membership. But you're STILL struggling to sign clients consistently. What if the problem isn't that you haven't found the right strategy, but that you're investing in strategies your coaching business isn't ready for yet?

In this episode of The Divorce Revolution Podcast, we're talking about something I see happen ALL the time with coaches who are doing everything they think they're supposed to do but aren't seeing the sales they want. Because listen, there are a million different ways to grow an online coaching business: ads, funnels, webinars, memberships, group programs, you name it. And I'm not saying those strategies don't work but just because a strategy is working for another coach doesn't mean it's the right move for YOUR business right now.

Today, I'm breaking down why knowing what stage of business you're in matters so much, what needs to be working BEFORE you start adding more strategies, and how to figure out where your current client attraction process is breaking down. I'm also sharing the story of a client who had 14,000 followers and was getting people into her DMs but still couldn't convert them into paying clients. She thought she needed more offers, but that wasn't her problem at all.

If you've been investing in courses, trying new strategies, and adding more offers to your coaching business but still can't figure out why you're not signing clients consistently, then this episode is for you.

Resources Mentioned:

• Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive
• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:26 Why chasing another strategy might be keeping you from signing consistent clients
• 01:32 The foundational client attraction process you need to fix before adding anything else
• 05:11 Why the overeducated coach keeps investing in strategies that aren't making her money
• 06:55 How to tell if a new strategy is actually right for your coaching business
• 10:32 Why you don't need multiple offers or revenue streams to reach consistent $5K and $10K months
• 13:30 How to figure out what's broken when your content, DMs, or sales calls aren't converting
• 18:25 Why my client Carrie wasn't signing clients despite having 14,000 followers
• 20:12 Why you need to get your client attraction process working BEFORE you try to scale
• 21:27 The four questions to ask before investing in another business strategy
• 22:21 Why simplifying your business might be exactly what you need to start signing more clients

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

One of the biggest mistakes I see coaches make is constantly chasing the next strategy. They sign a few clients, have a slow month, decide whatever they were doing isn't working, and move on to the next freebie, workshop, or launch. And then they wonder why they're still struggling to get consistent clients.

Today, I'm breaking down why constantly switching strategies keeps you stuck in feast-or-famine mode, the difference between unpredictable revenue and unpredictable client acquisition, and why having one repeatable promotion is so important.

We're also talking about why you need to STOP abandoning a strategy just because it didn't work the first time, how to use your numbers to figure out what's actually going wrong, and why getting consistent clients doesn't mean getting the exact same results every month. Because you don't need to keep reinventing how you get clients. You need a strategy you can run, learn from, refine, and get better at every single time.

If you've been signing clients here and there but keep jumping from one strategy to the next hoping something will finally bring you consistent sales, then this episode is for you.

Resources Mentioned:

• Episode 492. The $40K Month That Almost Ruined My Business: https://ambershaw.com/podcasts/492-the-40k-month-that-almost-ruined-my-business/
• Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive
• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:39 The moment I almost shut down my business and got a sales job
• 02:43 Why the ups and downs of entrepreneurship never completely go away
• 05:15 The difference between unpredictable revenue and having no system to get clients
• 07:07 Why every coach needs a promotion they can run again and again
• 09:30 Why starting from zero every time you need clients is exhausting
• 12:47 Why one failed promotion doesn't mean your strategy doesn't work
• 16:02 What happened when the exact same workshop crushed it, bombed, and then worked again
• 20:11 Why you need to stop leaving your next client completely up to chance

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

Is your bonus actually making your offer more compelling, or are you just giving your clients more stuff to do?

In this episode of The Divorce Revolution Podcast, I'm talking about something I got wrong for a LONG time: bonuses.

I used to think a great bonus meant giving people more. Another course. Another training. Another call. More resources. More value, right? Not necessarily. Because your buyer probably isn't sitting there thinking, "You know what would make me buy this? Another 50-page workbook." In fact, piling more into your offer can actually create MORE hesitation, especially when she's already wondering whether she has enough time to do the actual program.

So instead of asking, "What else can I give them?" I'm showing you how to think about your bonuses like a marketer.

Resources Mentioned:

• Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive
• Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://ambershaw.com/podcasts/495-the-smarter-way-to-choose-your-black-friday-offer/
• Episode 496. 3 Ways to Run a Black Friday Sale in 2026: https://ambershaw.com/podcasts/496-3-ways-to-run-a-black-friday-sale-in-2026/

What I Discuss:

• 02:12 Why adding more bonuses can actually make your offer harder to say yes to
• 04:03 Why your best bonus idea could be hiding inside your buyer's objections
• 06:57 What your current clients keep getting stuck on and what that can tell you
• 10:25 Why you don't need a bonus for every reason someone might say no
• 13:13 How to keep your bonus from becoming an entirely separate program
• 16:30 Why you still have to sell the bonus, not just tell people what they're getting
• 18:10 The simple bonus audit I want you to run before creating anything
• 19:11 What I want you asking instead of "What else can I throw in?"

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

You know what you're selling for Black Friday but how the heck should you actually sell it?

Do you slash the price? Add a bunch of bonuses? Bundle things together? And once you've figured that out, how do you actually promote the thing without scrambling at the last minute?

In this episode of The Divorce Revolution Podcast, I'm breaking down exactly how I think about structuring a Black Friday promotion so you can stop overcomplicating it and get your offer out there. We're talking about three different ways you can structure your sale: discounting an offer, keeping your price the same and adding a strategic bonus, or creating a limited Black Friday bundle from things you already have. And I'm walking you through when each one makes sense.

If you know you want to run a Black Friday sale but you're stuck trying to figure out the offer, the discount, the bonuses, or how you're actually going to promote it, this episode is for you.

Resources Mentioned:

• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
• Listen to Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://podcasts.apple.com/us/podcast/495-the-smarter-way-to-choose-your-black-friday-offer/id1577282350?i=1000791069741

What I Discuss:

• 01:07 What we covered in Part One
• 02:03 Should you discount your offer?
• 04:07 Why a discount won't magically create demand
• 05:18 How to choose bonuses that actually make sense
• 08:23 Creating a Black Friday bundle without starting from scratch
• 10:50 How to choose the right structure for your sale
• 12:00 How I structure my four-day Black Friday email push
• 14:26 When to start warming up your audience
• 17:11 Using Black Friday to presell a January program

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

Black Friday is coming, but does that mean you need to create a brand-new offer to sell?

In this episode of The Divorce Revolution Podcast, I'm kicking off a two-part Black Friday series to help you figure out what actually makes sense to sell this year without creating a bunch of extra work for yourself just because everyone else is launching something. Because here's the thing: you might already have the perfect Black Friday offer sitting right in front of you.

If you've been staring at Black Friday wondering what the heck you're supposed to sell, whether you need something new, or if you should stick with what you already have, this episode is for you.

Resources Mentioned:

• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:57 Why waiting until actual Black Friday could already put you behind
• 02:30 How to decide what actually makes sense for you to sell
• 03:23 What to look at before you even think about creating a new offer
• 05:14 How to know if there's actually demand for your new idea
• 06:58 How I've used Black Friday to pre-sell a bigger offer before it launched
• 08:11 Mini courses, paid workshops, bundles, and other lower-ticket options
• 09:08 Is your offer actually not working, or are you just not selling it consistently?
• 10:29 Why your clients' actual words should shape your Black Friday messaging
• 13:54 When creating something brand new actually makes sense
• 16:04 How to repackage what you already have instead of starting from scratch
• 19:24 The questions to ask yourself before deciding on your Black Friday offer
• 20:48 What we're getting into in Part 2 of the Black Friday series

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

What if the reason people engage with your content but don't hire you is because they see you as a friend instead of the coach?

In this episode of The Divorce Revolution Podcast, I'm talking about a subtle messaging mistake I see coaches make all the time: being so focused on being relatable that they forget to show their audience they can actually lead them somewhere.

And listen, I'm NOT telling you to stop being relatable. Your ideal client needs those "me too" moments. She needs to know that you understand what she's going through, especially when you've lived through a similar transformation yourself.

But your content can't always stop there.

If every post and DM leaves her thinking, "She's just like me," but never, "She sees something I don't see yet," you may be building connection without building enough authority for her to trust you as her coach.

I'm breaking down the difference between peer mode and coach mode, including how one of my clients realized she was commiserating with her audience instead of offering the insight she already had. I'll also show you how to take a relatable experience and give it meaning so your content starts positioning you as the person who can help move her forward.

If people are engaging with your content but you're struggling to turn that connection into clients, then this episode is for you.

Resources Mentioned:

• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:21 When being relatable can actually start working against your sales
• 04:19 How to recognize when you're showing up in peer mode instead of coach mode
• 07:55 How to turn a relatable story into authority-building content using the SHIFT Formula
• 09:40 Why naming what she's actually doing hits harder than simply naming the problem
• 12:08 Why stepping into your authority doesn't mean you need to know more
• 15:03 The "leaky language" that could be quietly giving away your authority
• 16:20 A quick content audit to see whether you're showing up as the peer or the coach

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

What if you walked into your next launch with people already ready to buy?

In this episode of The Divorce Revolution Podcast, I'm breaking down one of the biggest mistakes I see coaches make when they launch: waiting until the doors open to start selling.

You can spend weeks building the offer, writing the emails, creating the sales page, making the graphics, and getting every little detail ready. But if launch day comes and that's when you start thinking about how you're going to get people to buy, you're starting way too late.

Your sales process should begin long before the cart opens.

I'm walking you through the pre-selling runway I use to build demand before a promotion, from warming up the specific problem your offer solves to identifying the people who are already raising their hands and getting into real conversations with them.

If you're used to opening the doors and then scrambling to figure out how to fill your offer, this episode is for you.

Resources Mentioned:

• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:31 Why your pre-selling should start long before you open the doors
• 04:26 The four things you need to lock in before building your launch runway
• 05:33 How to warm up the problem before you ever promote the offer
• 08:18 Why "micro problems" make your ideal client feel like you're inside her head
• 14:50 How to tease what's coming and start building demand
• 17:24 Filling the room and giving your audience one clear next step
• 20:44 Why I personally send voice notes and get into DMs with people who raise their hands
• 23:33 Giving your warmest leads early access before the public launch
• 26:41 Why the actual launch gets easier when you've done the pre-selling work first
• 29:00 The question I want you asking before your next launch

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

One great month can prove something is possible. It does NOT prove you've built something you can repeat.

In this episode of The Divorce Revolution Podcast, I'm sharing a story I've never told on the podcast before, and if I'm being real, it's one I haven't always felt comfortable talking about.

Back in 2023, my health and wellness business was doing really well. I'd built it to multiple six figures, I was making consistent revenue, and then I hit my first $40K month. I thought I had finally reached the point where I was ready to scale.

So I went all in. I hired an ad agency, started spending thousands on ads, and assumed I could take what was working and simply make it bigger.

Except I couldn't.

Within months, launches were flopping, the debt was climbing, and eventually I found myself $100K in the hole wondering if I had completely screwed up the business I'd spent years building.

Today, I'm walking you through what happened next, why I had to strip everything back to the basics, and how returning to the pre-selling strategies that had actually built my business changed the way I think about growth and scaling today.

If you've had some wins in your coaching business but still couldn't confidently tell me how to repeat them, then this episode is for you.

Resources Mentioned:

• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 02:54 Going back to 2023 and the business I had built at the time
• 03:47 The $40K month that made me think I was ready to scale
• 05:19 Why I hired an ad agency and started putting serious money behind growth
• 07:37 What I learned the hard way about ads, cold audiences, and scaling
• 09:27 The mistake I made when I scaled based on a feeling instead of data
• 12:28 How I went from my best month to $100K in debt
• 14:10 Why I stopped throwing more tactics at the problem and went back to basics
• 15:25 The pre-selling ecosystem that had actually been driving my business
• 17:11 How everything I learned in 2023 eventually led me to pivot into business coaching
• 18:27 How to figure out where your clients are really coming from and what's actually repeatable
• 20:20 Why you should never scale the win, but the process that created it

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

Your story matters but in 2026, your story alone isn't enough to make you stand out.

In this episode of The Divorce Revolution Podcast, I'm talking about what actually makes you memorable in an online space where AI has made it easier than ever for everyone to create polished content, tell perfectly crafted stories, and—unfortunately—start sounding a whole lot like each other.

I'm sharing how I uncovered the bigger belief underneath my own divorce story and how that belief has become such a huge part of my brand and the work I do today. I'm also walking you through a simple way to use AI to help uncover the opinions you already have—not manufacture them for you.

If you've been sharing your story but still feel like your content sounds like everyone else's, then this episode is for you.

Resources Mentioned:

• Listen to Episode 489. How To Actually Build Your Pre-Selling Ecosystem: https://podcasts.apple.com/us/podcast/489-how-to-actually-build-your-pre-selling-ecosystem/id1577282350?i=1000782632126
• Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:36 How AI has changed the coaching space and why so much content is starting to sound the same
• 01:41 Why sharing your story alone isn't enough to make you stand out anymore
• 03:35 The opinions and beliefs underneath your story that actually make you memorable
• 04:13 The core belief underneath my own divorce story and how it became part of my brand
• 06:24 How to use AI to uncover the beliefs you already have without letting it create them for you
• 08:32 How one client shared an opinion she was nervous to say out loud—and watched her carousel go viral
• 10:22 Why your beliefs and point of view are such an important part of pre-selling
• 11:29 The one question I want you to ask yourself about your story

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

You don't fear posting—you fear who might be watching.

In this episode of The Divorce Revolution Podcast, I'm talking about the real reason so many coaches hold back from being fully visible online and why it usually has less to do with confidence or imposter syndrome than we think. fileciteturn97file0

The truth is, most of us aren't afraid of being judged by strangers. We're worried about the ex-husband, family member, old coworker, school mom, or person from our past who might see us becoming someone new and think, "Who does she think she is?"

I'm breaking down why building a business sometimes requires giving yourself permission to outgrow other people's perception of you, even when they're still attached to an older version of who you were.

I also share the real cost of softening your opinions, deleting the Reel, or talking yourself out of sharing the story that could help someone feel seen. Because every time you choose invisibility to protect yourself from judgment, the people who need your message lose the opportunity to find you.

If you've been censoring your content because you're worried about what people you know might think, then this episode is for you.

Resources Mentioned:

• Join The Selling Sprint interest list here: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 00:30 Why visibility isn't really a confidence problem
• 01:45 Why the people you know can feel scarier than strangers online
• 04:56 Giving yourself permission to become someone new—even when others still see the old you
• 07:12 The hidden cost of staying quiet, softening your message, and keeping yourself invisible
• 09:00 Why confidence usually comes after you take action—not before
• 10:47 How to stop creating content for your critics and start creating it for the people you're here to serve

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

Want clients who are already sold before they ever book a call? It starts with building a pre-selling ecosystem that works even when you're not selling.

In this episode of The Divorce Revolution Podcast, I'm wrapping up the Sold Before the Call series by pulling back the curtain on my own pre-selling ecosystem and showing you exactly how I built it leading up to launching The Selling Sprint.

I'm walking you through the exact process I use—from gathering market research and paying attention to what my audience is actually telling me, to building content, emails, Stories, and personal outreach that all work together toward one goal. You'll see how every piece of your business can become part of a system that consistently nurtures, builds trust, and turns warm leads into paying clients.

The best part? You don't need to be launching a big program to use this. Whether you're filling 1:1 coaching spots or preparing for your next launch, the same pre-selling principles apply.

If you've been wondering how to create a business that consistently attracts clients instead of constantly chasing them, then this episode is for you.

Resources Mentioned:

• Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
• Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328
• Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109
• Listen to Part 4: https://podcasts.apple.com/us/podcast/488-the-6-places-youre-losing-clients-without-knowing/id1577282350?i=1000779838269

What I Discuss:

• 01:01 A recap of the Sold Before the Call series and how all five episodes fit together
• 02:25 Why launches are simply pre-selling ecosystems with a deadline
• 03:41 How to gather market research that actually improves your messaging
• 05:21 Why every conversation, post, and piece of content is valuable data
• 08:58 Building content and assets around one consistent message
• 12:24 How personal outreach and a lead pipeline strengthen your pre-selling system
• 16:56 Why repeating the same message is one of the biggest keys to building trust
• 17:53 How to apply this framework even if you're not launching anything
• 21:41 A behind-the-scenes look at The Selling Sprint and how we build your pre-selling ecosystem together

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

Your business already has a sales team, you just don't realize some of them are asleep on the job.

In this episode of The Divorce Revolution podcast, I'm walking you through six places in your business that are either helping you sign clients or quietly costing you sales without you even realizing it.

I'm breaking down the six "salespeople" that are already working inside your business and I'll show you what each one is actually supposed to do, why so many coaches are unintentionally losing clients at each stage, and how all of these pieces work together to create a business that consistently attracts and converts the right people.

Resources Mentioned:

• Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
• Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328
• Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109

What I Discuss:

• 01:42 A recap of the Sold Before the Call series and how this episode fits into your pre-selling ecosystem
• 03:22 The six "sleeping salespeople" hiding inside your business and why they all matter
• 07:09 How your bio should instantly tell the right person they're in the right place
• 08:17 The purpose of your pinned posts and how they build trust before a conversation ever starts
• 09:38 Why your freebie should do more than collect email addresses
• 12:10 How consistent emails become part of your pre-selling strategy
• 14:15 Why Instagram Stories are one of the most overlooked sales tools in your business
• 15:59 The role your DMs play in creating genuine conversations that lead to clients
• 17:48 Why every part of your business needs the same strong foundation—and why your personal brand matters more than ever
• 22:19 A behind-the-scenes look at how the Selling Sprint helps you build a complete pre-selling ecosystem
• 23:04 This week's homework: wake up one of your "sleeping salespeople"
• 25:54 A preview of the final episode in the Sold Before the Call series

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

Your content shouldn't just get attention. It should build trust before you ever make an offer.

In this episode of The Divorce Revolution Podcast, I'm sharing one of my favorite storytelling frameworks for creating content that does more than get likes—it helps strangers feel seen, builds trust, and naturally moves them closer to becoming clients.

If you've been following the Sold Before the Call series, you already know that the sale shouldn't happen on the discovery call. It happens through everything you build beforehand.

Today, I'm showing you exactly how to do that through your content.

I'm walking you through my SHIFT Formula—the storytelling framework I teach my clients to create captions that connect on a deeper level, position them as the obvious choice, and become part of a strong pre-selling ecosystem. We'll break down each step of the formula, why storytelling is such a powerful sales skill, and how to stop creating content that simply educates and start creating content that actually converts.

I'll also share real client examples of how this framework has helped women grow their audiences, build trust, and create more conversations that lead to clients.

If you've been wondering why your content gets engagement but isn't turning strangers into buyers, then this episode is for you.

Resources Mentioned:

• Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
• Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328

What I Discuss:

• 01:28 A recap of the Sold Before the Call series and why this framework matters
• 03:10 Why building a courtship is more effective than trying to "close" people
• 07:11 How storytelling creates trust before someone ever reaches your DMs
• 10:08 An overview of my SHIFT storytelling formula
• 10:54 How to set the scene so your ideal client immediately feels seen
• 13:28 Why highlighting the real challenge creates connection
• 14:57 The insight or "aha" moment that changes everything
• 17:22 How to show the follow-through that makes your story believable
• 18:09 Why transformation is the part that inspires people to take action
• 20:02 How this framework fits into my full pre-selling system, plus real client results
• 25:48 Your homework to start using the SHIFT Formula today—and what's coming in Part 4 of the series

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

Want easier sales calls? Stop trying to sell on them.

In this episode of The Divorce Revolution Podcast, I'm diving into what I believe is the missing piece almost every coach overlooks when it comes to signing consistent clients: pre-selling.

For years, I've watched coaches pour all their energy into creating content and learning what to say on a discovery call, yet they still struggle to turn conversations into paying clients.

Why? Because almost no one teaches what happens in between.

I'm breaking down the concept of pre-selling—a framework I've refined after 18 years in sales plus seven years as a business coach. It's everything you intentionally build before someone ever books a discovery call, from the trust you create through your content to the conversations you have in the DMs and the connection you build long before an offer is ever made.

When you get this right, your sales calls stop feeling like high-pressure events where you have to convince someone to work with you. Instead, they become a natural confirmation that you're the right fit.

If you've been wondering why people enjoy your content but aren't booking calls—or why your sales calls feel harder than they should—then this episode is for you.

Resources Mentioned:

• Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190

What I Discuss:

• 00:53 Why pre-selling is the missing piece in most coaching businesses
• 01:54 The "missing middle" between posting content and signing clients
• 05:28 What pre-selling actually means—and why I created this framework
• 07:29 Why relying on your sales call to do all the work creates unnecessary pressure
• 09:54 Why pre-selling is an ecosystem, not a script or sales tactic
• 11:23 A real example of what active pre-selling looks like
• 16:00 Why genuine connection builds more trust than automation ever will
• 16:35 The kind of content that naturally pre-sells your coaching
• 18:18 Self-check questions to see if your business is truly pre-selling
• 19:11 Why your sales call should feel like confirmation—not persuasion
• 19:34 What's coming next in the Sold Before the Call series

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

Ready to implement what you're learning?

The Sold Before the Call podcast teaches the mindset.

The Selling Sprint teaches the system.

Join the interest list to be first in line when I announce everything coming soon…

Join the interest list here: https://products.ambershaw.com/signature-waitlist

What if the thing keeping your coaching business stuck isn't your content but the way you're thinking about sales?

In this episode of The Divorce Revolution Podcast, I'm kicking off a brand-new five-part series called Sold Before the Call, where I'm breaking down the sales mindset and systems I believe the coaching industry has been missing.

When I first started my coaching business, I thought my biggest job was becoming a great coach. What I wasn't prepared for was all the other hats I'd have to wear—copywriter, content creator, marketer, CEO...and the one role nobody really talks about: salesperson.

The truth is, being a great coach and building a successful coaching business are two completely different skill sets. So today I'm sharing why sales isn't a one-time event that happens on a discovery call. It's a mindset. It's a daily practice. And it's the difference between coaches who hope clients show up and coaches who know how to create consistent revenue.

I'll also walk you through the daily habits of top-performing sales professionals, how to shift from passive to active energy, and why learning to think like a sales rep doesn't make you pushy—it makes you a better business owner.

If you've been spending more time perfecting your content than intentionally creating sales opportunities, then this episode is for you.

What I Discuss:

• 00:59 The many hats coaches wear and the one most people avoid
• 02:26 Why sales isn't a single event, but a daily mindset
• 03:10 Why I created the Sold Before the Call series
• 07:00 A preview of my new Selling Sprint program
• 07:59 The trap of avoiding sales by staying "busy" with other tasks
• 10:25 The commission-based mindset that changed how I approach business
• 13:13 The daily habits every coach can borrow from great sales reps
• 16:47 Why follow-up, tracking your numbers, and knowing your pipeline matter
• 21:03 A self-audit to help you identify where you're being passive in your business
• 22:26 Your homework before Part 2 of the series
• 24:04 What's coming next in Sold Before the Call

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

If you've ever had someone get all the way to a discovery call only to hesitate because of the investment, uncertainty, or fear that coaching won't work for them, this episode is for you.

I'm breaking down why lowering the barrier to entry doesn't mean lowering your value, how a short trial can build trust without giving away your expertise, and why creating quick wins is one of the most powerful ways to help clients confidently move forward.

I'll also walk you through how to structure a coaching trial, how to transition into a natural next-steps conversation, and why the best sales conversations never feel like you're convincing someone to buy.

Resources Mentioned:

• Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist

What I Discuss:

• 01:17 Why one-week coaching trials can help increase conversions
• 04:08 Why creating quick wins is the fastest way to build trust
• 06:10 How to structure a one-week coaching trial
• 07:20 How to lead a natural "next steps" sales conversation after the trial
• 10:03 Pricing strategy for a one-week coaching trial
• 12:35 Why the best coaches sell through service, not pressure
• 14:31 The mindset shift that makes continuing with you feel like the obvious next step

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/

Have you ever thought, "I know I can coach…so why aren't clients coming in consistently?"

In this episode of The Divorce Revolution Podcast, I'm talking to the coach who's already proven she can get clients—but still can't seem to create predictable income.

Maybe you've signed a beta client. Maybe you've landed a client through a referral, networking, or even Instagram. You know you're capable. You know your coaching works. But your business still feels unstable.

In this episode, I'm breaking down why this stage of business is so frustrating, why getting a few clients isn't the same as having a predictable business, and the simple diagnostic I use to figure out where a coaching business is actually breaking down.

Resources Mentioned:

• Book your FREE Client Traction Diagnostic Call: https://calendly.com/amber-shaw/client-traction-diagnostic

What I Discuss:

• 01:46 The biggest insights from my recent DM Dollars workshop
• 03:07 Why the "weird middle" stage of business feels so frustrating
• 05:15 The problem with relying on referrals and other unrepeatable client sources
• 07:26 What I actually mean when I talk about building systems
• 08:15 The one metric I want you to track this week instead of views and followers
• 09:40 How to tell whether you have a visibility problem or a sales conversation problem
• 11:23 A free diagnostic call to help identify your biggest bottleneck
• 14:05 My challenge for you as you head into the second half of the year

Find more from Amber Shaw:

Instagram: @msambershaw

Website: http://ambershaw.com/