The Best SEO Podcast

One minute from recent conversations on The Best SEO Podcast with Matt Bertram.

In this trailer: Ray Grieselhuber on zero click search, Austin Holmes on digital PR for AI search, Ross Hudgens on generative engine optimization, Brie Anderson on tracking ChatGPT traffic in GA4, and Ian Lurie on SEO metrics that tie visibility to revenue.

Full episodes and show notes are at https://www.bestseopodcast.com, and the show is on YouTube at https://www.youtube.com/@BestSEOPodcast.

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Matthew Bertram sits down with Sam Dunning, founder of Breaking B2B, to explore how SaaS companies should rethink SEO and AI search around buyer intent, positioning, customer research, and revenue.

Sam explains why traditional "what is" articles and massive top-of-funnel content strategies are losing some of their value for SaaS companies. Instead, he argues that teams should focus on the searches and prompts closest to a buying decision, including competitor alternatives, comparisons, integrations, pain points, and specific use cases.

They also break down why AI search tracking can be unreliable, how SaaS companies can combine analytics with self-reported attribution and sales-call data, and why understanding the language customers actually use may be more valuable than obsessing over individual AI visibility scores.

The conversation closes with a practical strategy for smaller SaaS companies: get your positioning right, identify high-intent opportunities, move faster than larger competitors, reverse engineer what's already working, and create something genuinely more useful.

• Sam’s path from web agency work to specialized SaaS SEO
• Why founders hit a tipping point when ChatGPT recommends rivals
• The top funnel traffic trap and why “what is” content underperforms
• Why listicles and alternatives pages still win for buying intent
• How to create fair comparisons with real pros, cons, and fit criteria
• Why AI SEO tracking is inconsistent and what to measure instead
• Pulling high-intent prompts from sales calls, support calls, and CRM notes
• Positioning mistakes that scare off startups or enterprise buyers
• Using startup speed as an unfair advantage against slow enterprise teams
• Reverse engineering what already ranks and making it more helpful

Guest Contact Information:

• Website: https://breakingb2b.com/
• LinkedIn: linkedin.com/samdunning
• YouTube: youtube.com/SamDunning

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram, creator of the LLM Visibility Stack™ and Lead Strategist at EWR Digital, takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

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What actually moves the needle in Generative Engine Optimization, and which GEO tactics are getting more attention than they deserve?

Matthew Bertram sits down with Ross Hudgens, founder of Siege Media and author of a new book on Generative Engine Optimization, to separate emerging GEO best practices from tactics that still lack convincing evidence.

Ross explains why third-party consensus may be one of the biggest differences between traditional SEO and GEO. Instead of simply declaring your company the "best," brands need other trusted sources, reviews, communities, publications, influencers, and customers consistently reinforcing what the brand is actually known for.

They break down why reviews have become such an important GEO lever, how PR and awards contribute to trust, where Reddit and community management fit into the strategy, and why YouTube and influencer content can create another layer of third-party validation.

The conversation also tackles schema, LLMs.txt, social signals, advertising, attribution, and the challenge smaller brands face when competing against companies with much larger budgets. Ross argues that the answer isn't trying to become the best at everything. It's defining where your brand genuinely wins, building authority around that position, and expanding from there.

• defining GEO as influencing large language models and how it overlaps with SEO
• why “best overall” language backfires without third-party consensus
• third-party mentions as a core GEO lever, including listicles and citations
• using PR, awards, and homepage proof as CRO that also helps AI trust
• realistic expectations for schema markup and llms.txt files
• building a review engine: volume, responses, fake review flags, and multi-platform strategy
• community management on Reddit and reputation management as future-proof framing
• how paid ads can create indirect lift through brand and click behavior
• why YouTube influencer reviews and short-form clips matter for discovery
• competing as a smaller brand through sharper positioning instead of broad category claims
• attribution approaches: self-reported form fields, re-bucketing direct traffic, and behavior patterns

Guest Contact Information:

Ross Hudgens

Website: https://www.siegemedia.com/

LinkedIn: linkedin.com/rosshudgens

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast.

Free SEO Consultation:https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

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AI visibility isn't just an SEO problem. It's becoming a brand-wide challenge involving search, PR, social media, video, reviews, authorship, technical structure, and the consistency of everything published about your company online.

Matthew Bertram sits down with Lior Eldan, co-founder of Moburst, to explore how brands are approaching GEO and AEO as large language models become a bigger part of the discovery and recommendation process.

Lior shares lessons from Moburst's early work in App Store Optimization, where download velocity and paid acquisition can directly influence organic app visibility, before explaining how that experience connects to today's AI search environment.

They explore why data hygiene is becoming more important as AI systems synthesize information from across a brand's digital footprint, how enterprise brands are measuring personalized LLM results, and why PR, structured content, video, podcasts, social media, schema, and other signals need to work together.

The conversation also dives into fan-out queries, author authority, AI information pages, attribution, server-log analysis, and what it means when an LLM appears to use your information without actually citing your brand.

• How ASO rankings work through historic downloads and download velocity
• Why paid acquisition often jumpstarts organic App Store visibility
• Where paid media can inform SEO through faster keyword and audience feedback
• Why data hygiene and consistency matter more in an AI answer world
• How enterprises approach GEO and AEO for category leadership and reputation
• Use cases beyond marketing like investor perception and public narrative campaigns
• How personalization changes what clients see in ChatGPT and other LLMs
• Practical tactics like schema, llms.txt, FAQs, video, podcasts, and social proof
• Fan-out queries as a clue to what LLMs are really searching
• Signals to watch when AI uses your content without citing you

Guest Contact Information:

Lior Eldan

Website: https://www.moburst.com/

LinkedIn: linkedin.com/lioreldan

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast.

Free SEO Consultation:https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show

SEO is entering another frontier, and some of the strategies that built rankings over the last decade aren't enough to build visibility in AI search.

Matthew Bertram sits down with Leo Poitevin to explore where traditional SEO overlaps with AI visibility and where the playbook is starting to diverge. They dig into third-party listicles, online consensus, backlinks, outreach, brand authority, and why the sources talking about your company may become just as important as what's published on your own website.

Leo also shares strategies for competing against larger brands when you don't have their authority or budget, including finding overlooked bottom-funnel opportunities, moving faster on emerging searches, and using data to identify opportunities before competitors.

The conversation also tackles one of the biggest measurement changes facing SEO teams: moving beyond traffic and clicks toward leads, revenue, branded search, and actual business impact. They close by exploring how SEO differs across international markets and how businesses should approach multilingual websites without creating unnecessary complexity.

• rebrand update and why Chiang Mai remains an SEO hub
• why AI search is structurally different from classic search engines
• listicles and third-party consensus as a key driver of AI visibility
• outreach that lasts, including broken link opportunities and fast link reclamation
• black hat lessons from affiliate SEO and why many tricks fade over time
• negative SEO threats like DMCA flooding and DDoS in certain niches
• underdog strategies using brand terms, alternatives, vs pages, and Google Trends
• shifting reporting from clicks to analytics, leads, revenue, and brand search growth
• international SEO differences across markets and competition levels
• multilingual SEO setups that stay maintainable with simpler implementations

Guest Contact Information:

Leo Poitevin

Website: astrak.agency

LinkedIn: linkedin.com/leo-poitevin

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast.

Free SEO Consultation:https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

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The customer journey isn't a straight line anymore, and last-click attribution may be giving marketers the wrong picture of what's actually driving revenue.

Matthew Bertram sits down with Carol Larson of Marketstorm to explore how AI, changing buyer behavior, fragmented platforms, and longer decision cycles are reshaping digital marketing. They break down Google's "messy middle," the difference between creating influence and capturing existing demand, and why the channel that gets the final click shouldn't automatically get all the credit.

Carol shares insights from tracking longer customer journeys, including why marketers may need much longer attribution windows and why constantly changing campaigns can interrupt the learning that makes advertising more effective. They also discuss behavioral targeting, ad fatigue, creative consistency, entity SEO, and how AI Overviews are changing the way brands need to think about search visibility.

The conversation ultimately comes back to a bigger shift: marketers need to understand how people actually discover, research, remember, and choose brands across the entire journey, not just what happened immediately before the conversion.

• why “ditch the last click” matters more now than in 2015
• entity consistency across website, profiles, aggregators, and forums to prevent AI confusion
• the customer journey collapsing into streaming, scrolling, searching, and shopping
• influence layer versus demand capture layer and why Google is the cashier
• cleaner data, UTMs, and CRM linkage to defend SEO and marketing spend
• long-tail decision timelines and why 30-day lookbacks miss the real story
• using moving averages to report marketing performance on the right horizon
• mid-funnel creative that explains the why, not just the logo
• why constant ad refresh can reset learning and raise costs
• persona targeting versus behavioral targeting and where waste shows up
• AI Overviews and conversational search pushing SEO toward “thoughts,” not keywords

Guest Contact Information:

Carole Lawson

Website: https://marketstorm.ai/

LinkedIn: linkedin.com/caroleslawson

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast.

Free SEO Consultation:https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

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Using AI is one thing. Building an entire system around it is another.

Matthew Bertram sits down with returning guest Richard Valentine and Hector Herrera for a deep technical conversation about how AI power users are moving beyond individual prompts and building their own AI architecture, specialized agent teams, memory systems, workflows, and internal infrastructure.

They explore model drift, token management, specialized AI teams, scheduled learning, memory decay, human approval systems, and why AI shouldn't necessarily remember everything. The conversation also goes inside the challenge of transforming an organization from having a handful of AI power users to becoming truly AI-first.

The discussion then turns to privacy, on-premise AI, security, credential management, deepfakes, impersonation, and the growing importance of controlling the infrastructure businesses increasingly depend on. Finally, they bring it back to marketing and SEO, exploring how AI systems can connect Search Console, analytics, trends, and other data sources to create feedback loops that continuously adapt marketing decisions to what audiences are actually doing.

• rebrand updates and why we’re building a broader SEO and AI community resource
• why Claude can get “nitpicky” and how model behavior changes break workflows
• token management, subagent sprawl, and rules for routing tasks to the right model
• Hector’s “teams” approach with doctrines, routing, scheduled learning, and change logs
• memory decay, relevance scoring, and crystallization for keeping knowledge accurate over time
• AI-first adoption inside organizations, consistency across tools, and reducing “islands” of usage
• personas in Slack and email assistants, including permissioned execution and critical-system guardrails
• on-prem and private setups for regulated industries, resilience, and avoiding vendor lock-in
• security protocols like redaction, vaulting secrets, daily scrubs, and minimizing human error
• deepfakes, propaganda, impersonation risk, and why EEAT signals matter more than ever
please leave an honest review, uh, how we're doing.

Guest Contact Information:

Richard Valentine

Website: https://richardvalentine.dev/

LinkedIn: linkedin.com/richard-l-valentine

Hector Herrera

Website: https://hexaisystems.com/

LinkedIn: linkedin.com/hector-herrera

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast.

Free SEO Consultation:https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show

SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it takes to earn visibility, trust, and conversions online.

They break down stale and duplicate content, authorship and entity signals, information gain, topical authority, and why e-commerce brands may be better served focusing SEO efforts on category and collection pages rather than individual product pages. They also explore the difference between making a website GEO-friendly and actually optimizing for AI search, along with the growing attribution challenge as buyers increasingly research brands through ChatGPT, AI Overviews, social platforms, and other channels.

Guest Contact Information:

Website:https://www.clickslice.co.uk/

LinkedIn:https://uk.linkedin.com/in/callum-kennard

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation:http://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show

AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associations, consensus signals, and brand presence are becoming increasingly important.

They break down digital PR, original research, Reddit marketing, link building, attribution, automation, and the strategies SaaS and B2B companies can use to turn search visibility into measurable business growth.

• separating SEO and AEO budgets without losing the core strategy
• treating LLMs as a new layer, not a replacement for SEO
• building entity associations and clean categorization signals
• leaning into E-E-A-T, authorship, and third-party verification
• using “consensus” across relevant publications to reduce risk
• choosing visibility targets with AI citation data, not vibes
• avoiding Reddit astroturfing and focusing on real community building
• tracking the full funnel with attribution, CRO, and CRM visibility
• earning durable links through original research and credible PR
• building partnerships that create co-citations and a digital trail
• adding guardrails to automation and agentic workflows
• SaaS actions that prioritize best leads and lifetime value

Guest Contact Information:

Website: https://emgigroup.com/
YouTube: youtube.com/GoEmgi
LinkedIn: linkedin.com/in/matt-emgi

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcasthttps://www.bestseopodcast.com/bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show

We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical name, reduce mixed signals across channels, and decide whether you need a full rebrand or a focused re-up.

• Choosing one canonical form of your name and using it everywhere to reduce identity collision
• Buying the right domain and cleaning up scattered online data for better AI and Google understanding
• Defining rebrand versus re-up and spotting the different ways brands drift
• Cutting noise in messaging so AI can classify your expertise with confidence
• Why specialization is coming back and why “everybody” is not a target market
• How executive branding impacts trust for investors, clients, and employees
• Handling public criticism as a leader and planning for the crisis continuum
• Brand refresh pressure points for new brands versus legacy companies that feel behind
• Industries most disrupted by AI and how service firms can adapt without losing trust
• Disclosing how you use AI and keeping humans in the loop for quality and accountability
• The micro changes worth watching, including pricing transparency and AI-driven discoverability
• Where to find Karen, including KarenLeland.com and SterlingMarketingGroup.com and her book Brand Mapping Strategy

Guest Contact Information:

Website: https://sterlingmarketinggroup.com/
LinkedIn: linkedin.com/karenleland

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.bestseopodcast.com/review

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

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We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like.

• goal-first thinking for Google Ads and paid social automation
• common conversion tracking mistakes that burn budget
• building multiple personas and matching each to the right channel
• avoiding spam traffic on Display and filtering low-quality leads
• why gradual budget changes beat turning campaigns on and off
• budget planning using CPC estimates and minimum lead volume
• lead scoring methods that feed better data back to ad platforms
• landing pages as single-purpose conversion tools with cleaner tracking
• funnel strategy beyond one-shot high-intent clicks

Guest Contact Information:

Website: https://factorfour.com/

LinkedIn: linkedin.com/jeffcoleman

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.bestseopodcast.com/review

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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AI watermarking and AI search make third-party trust the new battleground for SEO and brand visibility. Host, Matthew Bertram, talks with Austin Holmes about how digital PR, reviews, and consistent profiles can turn your business into the default recommendation.

• why off-page SEO and third-party citations carry outsized weight in AI-driven search
• how Claude watermarking and AI content detection push brands toward real human signals
• building entity authority with uniform bios, consistent messaging, and credible media mentions
• the truth about PR ROI, backlink quality, and why cheap link volume can hurt
• earned media basics that get missed, including speed to lead and showing up prepared
• real outcomes from PR consistency, from investor leads to acquisitions to recurring TV spots

Guest Contact Information:

Website: https://publicityforgood.com/
LinkedIn: linkedin.com/aaustinholmes

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.bestseopodcast.com/review

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

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We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-term visibility while staying grounded when attention brings criticism.

• why early podcasting works as a relationship builder and business flywheel
• how press placements create credibility and authoritative backlinks
• what “AI visibility” means for brands in ChatGPT style search
• ways to repurpose podcast interviews into clips, blogs, email, YouTube, and niche groups
• how to respond to bad reviews and shift the narrative without spiraling
• why PR agencies and SEO agencies should collaborate for durable results
• how to build a visibility roadmap through messaging, visuals, and personal brand consistency
• common media pitching mistakes, especially generic AI written outreach without research
• how a print on demand magazine can still be a smart networking channel

Guest Contact Information:

Website: https://nextonscene.com/

LinkedIn: linkedin.com/jaclyn-zukerman-delory

Instagram: instagram.com/jackiezuk

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.bestseopodcast.com/review

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show

We get brutally honest about why traffic is a vanity metric and how SEO only earns budget when it ties to real business outcomes. We lay out the data and reporting foundation you need to walk into the C-suite with confidence, even when attribution is messy and timelines are long.

• separating vanity metrics from revenue-driving KPIs
• building the business case for SEO with CFO-ready numbers
• fixing data quality in Google Analytics and conversion tracking
• enforcing CRM hygiene so leads can become pipeline and revenue
• choosing KPIs for lead generation vs ecommerce models
• setting expectations with leading vs lagging indicators for SEO
• funding the messy middle and mapping the full buying funnel
• aligning sales and marketing to improve lead quality and content

Guest Contact Information:

Website: https://www.unframeddigital.com/
LinkedIn: linkedin.com/magsswift

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.bestseopodcast.com/review

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show

Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conversion framework, why dynamic website messaging works, and how to think about proof, positioning, and AI search as buyer behavior changes.

• traffic times conversion rate equals customers as the core lens for SEO and CRO
• treating an agency website as proof of competence and a trust signal
• the “practice what you preach” mistake that costs agencies better clients
• the reality of wearing every hat and why teams and cash flow matter
• productizing a service into SaaS by solving our own lead generation problem
• fixing the “blocked toilet” problem before buying more traffic
• answering four questions fast: who you are, what you do, why choose you, how to contact you
• using dynamic messaging by time, intent, and customer situation to lift conversions
• adding specials, testimonials, video, and clear calls to action without clutter
• building attribution with codes and tracking to learn what really drives leads
• scaling SaaS with proof first, then outbound, ads, and partner channels
• narrowing the ICP to high-traffic, lead-driven, high-value businesses
• using design and presuasion to match the buyer you want
• simplifying pages like a movie teaser so skimmers become readers
• watching AI search emerge as a new visibility layer on top of SEO

Guest Contact Information:

Website: https://www.irwinhau.com/

LinkedIn: https://au.linkedin.com/in/irwinhau

Instagram: https://www.instagram.com/haudoyoudo/

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.bestseopodcast.com/review

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show

We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis.

• AI visibility tools and why the industry lacks a baseline standard
• How context and personalization change AI search results
• Why LLM analytics is immature and often modelled on simulations
• The importance of data hygiene when AI tools disagree
• How AI assistants compress the customer journey into one surface
• Google AI Mode, AI Overviews, and why SEO still matters
• Agentic commerce and what it means when AI buys for people
• Simple starting steps like tracking, schema, and product feed readiness
• Avoiding low-value AI-generated content and focusing on usefulness

Guest Contact Information:

Linkedin: https://www.linkedin.com/in/andrewmhiggins

Website: https://parsnipp.com/

More from EWR Digital and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.bestseopodcast.com/review

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show

We talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into governance, data hygiene, and practical workflow design so AI output gets better over time instead of turning into expensive noise.

• moving the show toward YouTube and a more educational format
• why memory matters when AI becomes a partner or agent
• how regulated industry thinking exposes weak spots in business data
• crystallization theory and remembering the path to the answer
• coding agents, vibe coding, planning, and scaling constraints like throughput
• governance basics including permissions, API calls, token usage, and QAQC
• hallucinations as a human and data problem more than a model problem
• using decay and forgetting to make memory useful
• the agency paradox of standardized delivery with client specific outputs
• domain expertise plus AI fluency as the new competitive advantage

Guest Contact Information:

Website: https://richardvalentine.dev/

LinkedIn: https://www.linkedin.com/in/richard-l-valentine/

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.bestseopodcast.com/review

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.bestseopodcast.com/review

We reconnect with Chris Burres to talk about the real mechanics of podcast marketing, brand legacy, and why consistency beats quick wins when you are trying to earn attention. We also zoom out into AI governance and longevity, from building AI-native workflows to the accelerating science behind ESS60 and “longevity escape velocity.”

• the origin story behind EWR and what a rebrand really costs
• podcast cadence as a growth strategy and a team alignment tool
• why interviews build relationships and distribution faster than solo shows
• what it can cost to buy a premium podcast appearance and when it pays off
• AI governance basics for regulated industries and privacy risk
• building an AI-first company with workflows, access and accountability
• longevity escape velocity and why medical knowledge is accelerating
• ESS60, mitochondria, oxidative stress and why users report focus plus sleep

Guest Contact Information:

Linkedin: linkedin.com/chrisburres

Website: https://www.myvitalc.com/

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show

We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning the business into chaos.
• Matt’s return, agency ownership changes, and why the timing matters
• Cameron’s path from engineering to SEO through referrals and Google Business Profile wins
• AI search as a conversation starter with CEOs while fundamentals stay critical
• Why brand traffic and last-click attribution mislead decision makers
• Cutting low-value traffic through pruning to drive more calls and leads
• Agent harness basics using folders, instructions, APIs, and automation
• Getting teams into IDE workflows, avoiding chat-only memory limits, and protecting .env keys
• Data privacy for regulated industries, self-hosted models, and AI governance policies

Guest Contact Information:

Website: https://www.bidviewmarketing.com/
LinkedIn: www.linkedin.com/cameron-libutti

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.bestseopodcast.com/review

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show

In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear communication. We share practical ways to use AI to analyze performance, sharpen your personal brand, and reach buyers where they already spend attention.

• AI as a tool that frees humans from repetitive marketing ops
• The creative side and analytical side of marketing and where AI fits
• Why in-person connection and “less curated” content feels more real
• The growing trust problem with synthetic media and fake virality
• Personal branding as unavoidable for employees and businesses
• Using AI to analyze your posts for patterns in engagement and reshares
• Studying influencer content with AI to learn timing, structure, and hooks
• Helping traditional businesses see the revenue upside of social media

Guest Contact Information:

https://www.instagram.com/thesocialstartup.co

https://www.facebook.com/TheSocialStartup.Co

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of the LLM Visibility® Stack, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

https://www.youtube.com/@BestSEOPodcast

https://www.bestseopodcast.com/

Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
https://www.bestseopodcast.com/review

Follow us on:

Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: https://www.matthewbertram.com/

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: https://www.ewrdigital.com/

Support the show