The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

In this episode, I share how to conduct effective 90-day team check-ins that improve communication, boost team performance, and help you retain your best therapists. I'll walk you through how to structure these conversations, give feedback without creating defensiveness, and track progress so you can build a stronger, happier team!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:10] Why 90-day team check-ins matter.

[04:19] How to structure and track team check-ins.

[06:11] How to reduce defensiveness and build trust.

[09:48] Using KPIs to set clear expectations.

[12:46] How to give effective feedback.

[14:48] When to coach versus let someone go.

Mentioned in this episode:

Ready to make smarter, data-driven decisions and grow your practice in 2027? Join me for my FREE Info Session: Build Your 2027 Million Dollar Growth Plan! → https://mccancemethod.com/million-dollar-metrics-masterclass-info-session/

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I share how to handle team performance issues in your group practice without immediately blaming yourself or your team. We’ll talk about how to spot whether it’s a people, leadership, or systems problem, plus simple ways to improve communication, give feedback, and build a team that makes your life easier!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[05:19] How one difficult team member can impact your practice culture.

[06:58] Is it a people, leadership, or systems problem?

[08:28] Improving team performance through better systems and training.

[10:36] Why clear communication makes you a better leader.

[14:42] The importance of giving consistent, timely feedback.

[17:08] How to give feedback with curiosity instead of blame.

Links From The Episode:

Kolbe - https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1

Listen to Episode #49: 2 Must-Have HiringTools You Need to Grow (Part 2) - https://mccancemethod.com/episode-49/

Loom: https://www.loom.com/

Mentioned in this episode:

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/siPW-_kQA0s

In this episode, I share the 4 key metrics every group practice owner should be tracking to identify where they're losing potential clients. I'll walk you through the benchmarks for each metric and how to fix the growth leaks in your practice so you can stop wasting money on marketing and start scaling smarter!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[08:00] The 4 key metrics that predict practice growth.

[14:20] How to identify where you're losing potential clients.

[19:25] How to improve your consult call show rate.

[23:50] How to increase your consult call conversions.

[30:10] The benchmarks every practice owner should track.

[34:41] Why fixing one growth leak at a time matters.

Links From The Episode:

Build Your 2027 Million Dollar Growth Plan with me in Florida → https://mccancemethod.com/product/2027-annual-planning-weekend/

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vnhttps://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

In this episode, I sit down with Kristie Plantinga, founder of Place Digital, to talk about why your online reputation matters more than ever for growing a therapy practice. We dive into reviews, PR, SEO, AI search, and how becoming known as the go-to expert in your community can help Google—and potential clients—trust your practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:14] What online reputation means for therapists

[04:20] How reviews and peer endorsements affect Google visibility

[07:23] Why AI search matters for therapy practices

[11:47] How PR strengthens your online reputation

[14:11] How media exposure can boost SEO

[17:19] Why founder-led marketing builds authority

Links From The Episode:

More about Kristie:

Kristie Plantinga is the founder of Place Digital, a boutique marketing agency for group practices. She is also the cohost of What Your Therapist Thinks, a top-ranked mental health podcast, and Practice Marketing Insider, a podcast dedicated to exposing outdated or overblown marketing advice for therapists.

Want to Connect with Kristie?

Learn more about Kristie Plantinga and Place Digital:

https://placedigital.com/

Join the waitlist for Kristie’s book:

https://www.therapieseo.com/book

LinkedIn: https://linkedin.com/in/kristieplantinga

Instagram: @kristie_placedigital

Mentioned in this episode:

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

In this episode, I break down how email marketing can help you nurture leads, stay top of mind, and turn more website visitors into therapy clients. I also show you how ClinicMonk™ takes the tech and overwhelm off your plate with a done-for-you lead magnet, opt-in page, and automated email nurture sequences.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:10] Follow-ups vs. email marketing

[04:12] Why email marketing has a strong ROI

[07:28] How lead magnets build trust

[10:10] ClinicMonk™’s done-for-you email setup

[13:50] How lead nurture automation works

[17:06] Nurturing new and past clients

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Mentioned in this episode:

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass →https://mccancemethod.com/million-dollar-metrics-masterclass-organic/https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Want to watch this episode on video? Check it out here on YouTube: https://www.youtube.com/watch?v=s_PINvadfwk

In this live coaching episode, I sit down with group practice owner Robin Naglieri to talk about scaling without becoming the bottleneck in your business. We dive into hiring and leadership systems, delegating admin tasks, improving team communication, and making your website more visible in AI search so you can grow your caseload more consistently.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:06] Hiring the right therapists for long-term growth.

[07:03] Using 90-day check-ins to improve retention.

[09:36] Delegating admin tasks and building better systems.

[15:17] Streamlining team communication with Google Chat.

[19:06] Fixing your website before increasing marketing.

[21:17] Improving your website for AI search.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Learn more about The Clinic Growth Map™ by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/

Listen to Episode #174: Why Every Therapy Practice Needs a CRM in 2026 →https://mccancemethod.com/episode-174-why-every-therapy-practice-needs-a-crm/

Listen to ​​Episode #160: The Evolution of SEO as we Shift to Gemini → https://mccancemethod.com/episode-160-the-evolution-of-seo-as-we-shift-to-gemini/

Join my Annual Planning Weekend in Florida! https://mccancemethod.com/million-dollar-metrics-masterclass-sales-page/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/oeUonYj7Dkg

In this episode, I break down the four therapy practice metrics that can help you predict revenue growth: inquiry rate, booking rate, show rate, and consult conversion rate. I share why getting more leads isn’t always the answer—and how finding and fixing the bottlenecks in your client journey can help you grow without pouring more money into marketing.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:49] The four metrics that predict practice growth.

[05:55] Why website visitors aren’t becoming inquiries.

[08:25] Where leads drop off before the consult.

[09:57] How to track consult conversion rates.

[12:25] Three questions to uncover growth bottlenecks.

[15:57] Why every practice needs a different growth plan.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Listen to Episode #91: What Metrics Should You Track? → https://mccancemethod.com/episode-91-what-metrics-should-you-track/

Mentioned in this episode:

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass →https://mccancemethod.com/million-dollar-metrics-masterclass-organic/https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/HPRzu3q3cRM

In this episode, I take you inside ClinicMonk™ and show you how the marketing and referral dashboard helps you finally see where your clients are actually coming from. I break down the key metrics to watch, how to spot bottlenecks in your intake process, and how to use real data to invest more in the marketing that is actually working.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:22] How ClinicMonk™ captures and follows up with leads.

[04:09] The four intake metrics to check before spending more on marketing.

[06:23] How to track where new clients are coming from.

[08:30] The difference between leads, qualified leads, and new clients.

[10:30] How to identify your best-performing Google Ads campaigns.

[12:07] Tracking ROAS, cost per client, and client lifetime value.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Mentioned in this episode:

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/YoA3HwzEhVI

In this episode, I walk you through the ClinicMonk™ practice growth dashboard and show you the metrics that can help you make smarter decisions about hiring, marketing, and expansion. I break down what your leads, booking rate, show rate, and conversion rate are really telling you so you can spot problems quickly and keep your practice growing.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:53] How to track leads and practice growth.

[04:03] Why 90-day data matters for big decisions.

[05:15] What to check when leads drop.

[10:01] How to improve your booking rate.

[12:53] Ways to increase your show rate.

[14:18] How to boost consult call conversions.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vnhttps://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Mentioned in this episode:

Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/0j7z97wzFdk

In this episode, I take you inside ClinicMonk™ and show you how its visual pipeline helps you track every inquiry from the moment it comes in. I share how you can automate follow-ups, monitor your leads and conversion rates, and quickly spot where things are getting stuck so you can make smarter marketing and intake decisions.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:36] See how ClinicMonk™ tracks every inquiry in one visual pipeline.

[03:22] Automate follow-up for forms, missed calls, and consult bookings.

[08:09] Learn why fast follow-up is key to converting leads.

[09:45] Track which inquiries come from Google Ads.

[10:37] Identify qualified and unqualified leads.

[14:24] Spot intake and conversion bottlenecks quickly.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Google Workspace → https://referworkspace.app.goo.gl/EtJ2

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vnhttps://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Mentioned in this episode:

3 Day Accelerator Mid-Roll Ad

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2LUtzjEVMCM?si=DjAySfkbYw9JM3Mq

In this episode, I share why I now recommend having an intake coordinator handle your therapy practice’s consult calls—and how ClinicMonk™ can make the entire process easier. I walk you through how a CRM can help you track leads, improve consult call conversions, automate follow-ups, and make sure fewer potential clients fall through the cracks.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:31] Why intake coordinators should handle consult calls.

[04:19] How better matching can improve conversions.

[06:02] How ClinicMonk™ tracks conversion rates.

[09:48] How automated follow-ups keep leads moving.

[12:27] How lead nurturing prevents lost opportunities.

[18:35] How simpler booking improves conversions.

Links From The Episode:

Join the ClinicMonk™ waitlist → https://clinicmonk.com/

Admin Tasks Checklist → https://bonuscontent1.s3.us-east-2.amazonaws.com/BONUS+TMM+Admin+Tasks+Checklist+-+Admin+Task+Checklist.pdf

Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vnhttps://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Mentioned in this episode:

3 Day Accelerator Mid-Roll Ad

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/wBpDGK0AnFU

In this episode, I introduce ClinicMonk™, the CRM I created specifically for therapy practice owners. I explain how it helps you organize leads, automate follow-ups, track your marketing, improve conversion rates, and build a practice that can grow with more ease and freedom.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:18] What a CRM is and how it differs from an EHR.

[05:15] Why Google Ads leads do not always become bookings.

[06:32] How ClinicMonk™ tracks bookings and lead sources.

[09:10] How automation reduces friction and improves booking rates.

[12:49] The key metrics tracked inside ClinicMonk™.

[17:28] Why one intake coordinator can improve conversions.

Links From The Episode:

Join the ClinicMonk™ waitlist here for updates on the launch party→https://clinicmonk.com/

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vnhttps://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout: https://amzn.to/453Gbip (US) https://amzn.to/4uuDTnf (CAD)

Mentioned in this episode:

3 Day Accelerator Mid-Roll Ad

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/C8BajJwh3ls

In this episode, I sit down with successful group practice owners, all graduates of my program Clinic Growth Map™, to unpack the strategies, mindset shifts, and systems that helped them grow thriving practices. They share honest lessons about hiring, marketing, leadership, money, and creating a business that gives them more freedom and flexibility, along with the real-world insights they gained while building their practices.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[09:00] Building a therapy group practice while working full-time.

[10:45] Overcoming fears around hiring, money, and success.

[15:18] Using consistent marketing, SEO, and referrals to grow.

[28:30] Creating systems that support leadership and freedom.

[33:28] Hiring your first therapist before you feel ready.

[58:45] Improving recruitment through internships and referrals.

Links From The Episode:

Learn more about The Clinic Growth Map™ by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/

The McCance Method → https://mccancemethod.com/

Take a peek at some of our amazing member's success storieshttps://mccancemethod.com/testimonials/https://mccancemethod.com/testimonials/ and live testimonialshttps://mccancemethod.com/member-feedback/https://mccancemethod.com/member-feedback/

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vnhttps://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Mentioned in this episode:

Masterclass Ad

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I sit down with Jeremy Zug from Practice Solutions to uncover the hidden revenue leaks that could be costing your therapy practice thousands of dollars. We discuss collecting client payments, negotiating insurance rates, tightening your billing process, and why every practice owner needs to trust—but verify—their financial systems.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:49] Why uncollected payments drain practice revenue.

[05:02] How admin checklists protect cash flow.

[08:52] The cost of chasing unpaid claims.

[12:16] Why to check insurance rates before credentialing.

[15:08] Using rate data to negotiate better pay.

[18:04] How better billing workflows reduce denials.

Links From The Episode:

Get 30% off your first month with Practice Solutions. Use Code: MCCANCE30. https://www.practicesol.com/contact

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vnhttps://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

More about Jeremy:

Jeremy Zug has over a decade of experience in the healthcare industry. Jeremy is known for his expertise in insurance billing, and frequently writes and speaks on topics that support mental health professionals in achieving financial health and operational excellence. He co-founded Practice Solutions with his wife Kathryn in 2017, relying on their combined knowledge from private practices they had worked at while in college. Practice Solutions is an expanded medical billing company offering billing services, professional services, and educational resources to thousands of mental and behavioral healthcare providers for optimal revenue cycle management.

Want to Connect with Jeremy?

Facebook: https://www.facebook.com/Practicesol/

Instagram: https://www.instagram.com/practicesolutionsbilling

LinkedIn: https://www.linkedin.com/company/practice-solutions-llc

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I explain why every group practice needs a CRM in 2026 and how it can stop valuable inquiries from slipping through the cracks. I also share how a CRM can improve your response time, automate your follow-ups and help you understand which marketing strategies are actually bringing qualified clients into your practice.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:42] CRM vs. EHR.

[03:20] Why leads get lost.

[05:07] The importance of fast follow-ups.

[06:29] Automating texts and follow-ups.

[08:35] Introducing ClinicMonk™

[16:35] Tracking qualified leads.

Links From The Episode:

Join the ClinicMonk™ waitlist →https://clinicmonk.com/

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vnhttps://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/qotZE89J-AY

In this episode, I sit down with Maria, CEO of Mentaya, to discuss how therapists can increase their consult conversion rate without lowering their fees. We share practical ways to confidently communicate your value, address money objections and help private-pay clients understand their out-of-network insurance benefits.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:55] How to handle money objections.

[04:13] Reducing sticker shock with insurance benefits.

[07:15] Communicating value instead of defending your fee.

[08:32] Avoiding negotiation after sharing your rate.

[10:09] How out-of-network reimbursements work.

[17:43] Preventing consult-call ghosting.

Links From The Episode:

Try Mentaya’s benefits checker free for 30 days using the promo code MCCANCEMETHOD:

https://www.mentaya.com/therapists/MCCANCEMETHOD

More about Maria:

Maria is a founding team member and now CEO of Mentaya, where she helps private-practice therapists navigate out-of-network insurance billing, helping therapists build their practice without needing to take insurance. Born and raised in the Dominican Republic and a Psychology grad from Duke, she pairs deep empathy for providers with a builder's curiosity and growth mindset. Her mission: make quality mental health care easier to deliver and easier to access.

Want to Connect with Mentaya?

Website: https://www.mentaya.com/

Instagram: https://www.instagram.com/joinmentaya/

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

In this episode, I talk about how therapists can get found through AI search and why your website content matters more than ever. I share the types of specialty pages you need, how to write content that speaks to what clients are actually searching for, and why specificity is key to getting noticed by both AI bots and potential clients.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:00] Why website content matters for AI search.

[03:13] How AI search differs from Google.

[07:16] The three types of specialty pages you need.

[08:56] What clients are really searching for.

[14:44] Why specificity helps clients connect.

[18:12] How FAQs improve AI search visibility.

Links From The Episode:

Episode #105: Content Marketing that Converts Clients - https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

In this episode, I chat with Shayah Reed from Virtual Balance about the website updates you need when growing from a solo to a group practice. We talk about how to make your website easier to navigate, improve conversions, support SEO, and help more clients book with the right therapist.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:48] Why your website needs to convert before investing in marketing.

[04:38] How to update your About page for a group practice.

[08:18] Why every therapist needs an individual bio page.

[11:16] How direct booking links reduce friction.

[17:30] Why service pages should be split up.

[19:51] How SEO helps your website grow over time.

Links From The Episode:

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vnhttps://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

Diagnostic Website Quiz - http://www.virtuwellbalance.com/diagnostic-website-quiz

Keywords Everywhere - https://keywordseverywhere.com/

Ubersuggest - https://neilpatel.com/ubersuggest/

Google Keyword Planner - https://business.google.com/aunz/ad-tools/keyword-planner/

More about Shayah:

Shayah is the Founder of Virtuwell Balance, a woman-run design and marketing agency serving therapists and health practitioners across North America. Since 2019, Shayah and her team have supported over 400 clinics in growing their revenue and expanding their impact through intentional web design and organic marketing. With a passion for mental health, holistic wellness, and mindful marketing strategies, Shayah is on a mission to help therapists attract and convert aligned clients through their websites and create meaningful change in their communities.

Want to Connect with Shayah?

Virtuwell Balance: http://www.virtuwellbalance.com

Instagram: https://instagram.com/virtuwell.balance

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/tU5zFSNa1qw

In this episode, I talk about why high achievers often struggle to relax, even when they finally have the time. I share how mindset, nervous system safety, productivity guilt, and dopamine can all keep you stuck in “go mode,” and what you can start practicing to actually enjoy the freedom you’ve worked so hard to create.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Why free time can feel uncomfortable.

[02:09] How to “do it scared” and master your mind.

[06:45] Why relaxing can feel harder than achieving.

[09:22] The mantra: “It is safe to relax.”

[13:39] A journaling prompt for taking breaks.

[14:37] Using binaural beats to support relaxation.

Links From The Episode:

Episode #161: Growth Stories: How Therapists Built 7-Figure Group Practices - https://mccancemethod.com/episode-161-growth-stories-how-therapists-built-7-figure-group-practices/

Solfeggio Frequencies: https://open.spotify.com/artist/5R9eOlQf7HGzD6srMeJKio

Binaural Beats:https://open.spotify.com/playlist/37i9dQZF1DWSrtCzTmPimJhttps://open.spotify.com/playlist/37i9dQZF1DWSrtCzTmPimJ

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/U8w-B7sgyu4

In this episode, I chat with Milly Feliz, a Clinic Growth Map™ graduate who scaled her practice from a solo dream in her basement to a million-dollar group practice with 14 therapists. Milly shares how building strong team trust, improving her website experience, and taking bold action as a mom helped her create more freedom, impact, and long-term legacy.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:55] Milly reflects on her practice before joining the Clinic Growth Map™.

[03:32] How she scaled from a basement office to a million-dollar group practice.

[05:12] The leadership strategies Milly used to build trust within her therapy team.

[06:14] The website video strategy that improved the client experience.

[10:37] How growing her practice created more freedom for her family.

[16:41] The therapy marketing strategies that are working right now.

More About Milly:

Milly Feliz is a Dominican entrepreneur, mental health advocate, and leader in psychotherapy. Originally from the Dominican Republic, she is a licensed psychologist in her home country and a Registered Psychotherapist in Canada with a decade of experience in Toronto. She is the Founder and Clinic Director of The Wise Self Psychotherapy Clinic, where she leads a team of over 12 mental health professionals providing compassionate, evidence-based therapy to diverse communities. Milly specializes in evidence-based modalities including Psychedelic-Assisted Therapy and LENS Neurofeedback, has served as a clinical supervisor for universities including the University of Toronto, Yorkville University, and Wilfrid Laurier University, and has been a trainer and presenter at PESI Canada. Her work and clinic have received national and international recognition, including Top Choice Awards, a Gems of Etobicoke Business Awards nomination, recognition as a women-led business at The Forum, the Premio al Inmigrante Oscar de la Renta 2025, and the Egresado que Transforma 2026 award.

Want to Connect with Milly?

The Wise Self: https://www.thewiseself.ca/

Instagram: https://instagram.com/thewiseself