The Dirt on Flowers

A ghost photo, a bride throwing flowers, and a hard-earned goodbye to dry-storing tulips: Lyndsay and Shannon head to the flower-farmer graveyard to bury the crops, habits, and business advice they’ve outgrown. They talk about why big social followings don’t guarantee a profitable farm, how saying no to customers can protect your business, and what changed when they stopped treating long hours as proof of success. Along the way: flower-farming “fantasy” versus the real work, the pressure to compare farms, and the freedom of letting go of full-service weddings—or anything else that no longer fits.

Get your early bird tickets for DirtCon 2027 and learn more by listening to episode- EP 299: Inside DirtCon 2027

Learn more about- Independent Farmer Podcast, Vitalize Seed Company, and Ampersand Bulb Co

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

A mulch lifter meant for plastic beds unexpectedly helped lift dahlias—and gave these flower farmers a new way to think about getting tubers out of the ground. Lyndsay and Shannon swap notes on what worked, what didn’t, and why borrowing a neighbor’s equipment can be a smart way to test a big investment. They also get into the hidden costs of plastic, drip irrigation and transplanting; the spray-paint trick that keeps dahlia varieties sorted during digging; and the digital field notes that save them from losing hard-won lessons in coffee-stained notebooks. Along the way: fall marketing overload, a rare weekend of real rest, and a weather forecast that could shift tulip plans.

Charlotte Smith application link- Profitable Farmer Scholarship - Pre-Application

Get your early bird tickets for DirtCon 2027 and learn more by listening to episode- EP 299: Inside DirtCon 2027

Learn more about- Independent Farmer Podcast, Vitalize Seed Company, and Ampersand Bulb Co

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

A crop can be beautiful, beloved—and still not earn its place on the farm. Lindsay and Shannon share how a look back at sales changed their growing decisions, including swapping rose lilies for standard lilies. They also unpack why Shannon’s customers couldn’t get enough of gladiolus—even when the first succession flopped—and why adorable Tweety pansies didn’t make the cut. Along the way, they offer a practical way to compare what you planted, harvested, and sold, so next year’s seed orders reflect your customers, your labor, and your actual business needs.

Get your early bird tickets for DirtCon 2027 and learn more by listening to episode- EP 299: Inside DirtCon 2027

Learn more about- Barn2Door, Vermont Compost Company, and Hunter Finn Creative

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

Shannon’s farm crew turned Brian’s $88 Amazon ring idea into a real proposal—with local jewelers, input from nearly everyone he knew, and a soccer-game reveal. That’s just one of the season’s stories as Lyndsay and Shannon compare patchy first frosts, wrap up flower-market season, and share what’s next. They also get into a holiday fundraiser rethink that’s already drawing new customers to the greenhouse, why a simple change from “don’t take shirts out” to “please leave shirts in bags” worked, and the realities of building a farm business around family, capacity, and the occasional 1 a.m. bouquet session.

Get your early bird tickets for DirtCon 2027 and learn more by listening to episode- EP 299: Inside DirtCon 2027

Learn more about- Barn2Door, Vermont Compost Company, and Hunter Finn Creative

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

Three Porch Farm was on the brink of collapse when the pandemic shut down its farmers markets—then shipping flowers helped save the business and opened up an entirely new model. On The Dirt on Flowers, Mandy and Steve talk with Lyndsay and Shannon about that pivot, why they walked away from weddings and summer crops that looked successful from the outside, and how sales data revealed poppies were their most profitable flower. They also share how Georgia’s heat is reshaping their dahlia plans, the practical trade-offs of farming sustainably, and the hard-won difference between persistence and simply refusing to change.

Learn more about todays guest- 3 Porch Farm, Facebook, and Instagram

Early bird tickets available at DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

Learn more about- Heirloom Roses

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

An update on the 450-guest wedding called for 23 dahlias in a single centerpiece—and cleanup revealed one very unexpected use for a flower vase. Lyndsay and Shannon swap stories from the event, talk through the exhaustion of an expanded dahlia harvest, and weigh whether to squeeze in one last flower-field sale before frost. They also share practical ways to make a self-serve flower stand more memorable, from kid-friendly scavenger hunts to a QR-code welcome video, and compare their very different approaches to wedding florals—like whether to dye carnations or order pricey orchid

Get your early bird tickets for DirtCon 2027 and learn more by listening to episode- EP 299: Inside DirtCon 2027

Learn more about- Heirloom Roses

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

A flower farm can sell out every week and still be making the wrong move by growing more. On this episode, Julia Shanks and farmer Dan Brisebois explain how to follow the ripple effects of a business decision—from added harvest and labor to market costs, profit, and time off. They share practical ways to track what a market actually costs, why an extra $20,000 in sales may not be worth giving up every Saturday, and how one farm chose to let some sunflowers bloom out rather than pay for Sunday harvests. It’s a grounded look at building a farm around both the numbers and the life you want.

Learn more about todays guest- Julia Shanks, Danial Brisebois, The Farmer Spreadsheet Academy and Seed Farmer Podcast

Looking for Dan and Julias book here are two links to do just that- The Profitable Farmer (NewSociety) or The Profitable Farmer (Amazon)

Early bird tickets available at DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

A 450-person wedding has Lyndsay calling in reinforcements—and relying on a colleague’s U-Haul loading map to get every floral detail there safely. Lyndsay and Shannon swap stories from their final fall events, debate whether anyone really needs to wire a boutonniere, and share how growing their own flowers has made them picky about buying wholesale. They also talk Christmas plans, Dirt Con ticket and scholarship details, and why some flower farmers are trading snips for sickles to reduce repetitive strain. Expect practical farm talk, wedding-season chaos, and plenty of laughs.

Listen to episodes mentioned this week- Christmas Episode andMinted Vintage

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

Ten years into flower farming, Lyndsay still has moments when she wants to throw in the towel—and Shannon admits a new greenhouse has her feeling unconfident, too. In this candid conversation, they get specific about what confidence looks like in business: hiring before you feel ready, facing the numbers you’ve been avoiding, and taking small steps that build trust in yourself. Lyndsay shares how struggling to learn a turkey call exposed a bigger pattern of expecting herself to master new skills instantly. Along the way, they explain why farming keeps even experienced growers feeling like beginners—and how DirtCon grew from their own willingness to take an uncomfortable first step.

Early bird tickets available at DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

• Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
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Head to https://www.thedirtonflowers.com/ to sign up for our newsletter and become a Dirt on Flowers insider!

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

A wedding party arrived for eight buckets of flowers—and found just one. Lyndsay owns the mix-up, gets the couple to come back the next morning, and sends them off with an extra bucket. That’s one of the real-life moments in this unfiltered farm update, alongside a surprisingly successful two-day farm trail that drew thousands of visitors and 618 cars to Lyndsay’s dad’s parking area. They also share practical photo-op tips, talk honestly about hiring help as their businesses grow, and reveal Shannon’s big new move: buying a greenhouse. Plus, they unveil the speaker lineup and dates for Dirt Con 2027

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon welcome farm marketing coach Charlotte Smith to discuss burnout prevention in flower farming. Charlotte emphasizes the importance of building the "no muscle" — learning to decline requests without explanation or guilt. She advises farmers to evaluate their commitments early, ideally after their first season, and narrow their focus to one profitable area before diversifying. Charlotte also addresses mindset shifts around scarcity and competition, encouraging farmers to prioritize sustainability over people-pleasing. The conversation highlights that saying no is an ongoing practice essential to long-term business health.

Learn more about Charlotte Smith: Website, Facebook and Instagram

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

In this episode of The Uncut, Lyndsay and Shannon, two flower farmers, share an honest conversation about the realities of farm life. Lyndsay recounts returning from vacation to a hectic week, including a last-minute tent crisis for a farm dinner that was resolved just in time. They discuss evolving their workshop and dinner formats to better suit attendees. The duo also highlights the upcoming Dirt Con 2027 conference, featuring expert speakers on crop strategy, soil health, and more. Throughout, they balance humor with practical insights, encouraging fellow farmers to invest in education and personal development.

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon break down the business side of flower farming by identifying three essential weekly metrics: sales, labor, and waste. They explain how tracking sales by revenue stream helps farmers measure progress toward annual goals, while monitoring labor hours reveals true profitability. Tracking waste highlights inefficiencies in crop production and harvesting. They also encourage farmers to choose one additional personalized metric. The episode emphasizes simplicity, consistency, and data-driven decision-making to build sustainable, profitable flower farms.

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

In this episode of Uncut with Lyndsay and Shannon, flower farmers share candid stories from their recent Dahlia Fest, navigating rainy weather, parking chaos, and late-night flower pickers. They discuss Facebook ad struggles, pricing strategies for pick-your-own cups, and crop losses from pumpkin rot. Lyndsay previews an exciting multi-farm Harvest Fest featuring a "farm passport" experience. A listener question sparks conversation about dahlia petal drop and Midwest growing challenges. The episode closes with an announcement about Dirt Con 2027 and practical tips on bucket-filling systems — all delivered with humor and refreshing honesty.

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, Shannon and Lyndsay explore the power of Public Relations for flower farmers. They emphasize that flower farming is a real business requiring strategic PR, not just beautiful blooms. Lyndsay shares her experience using press releases and TV appearances to build brand awareness, while Shannon highlights the importance of overcoming insecurity about self-promotion. Together, they discuss practical PR angles—seasonal events, business milestones, and personal stories—and offer actionable advice on crafting press releases, building media contact lists, and creating professional media kits to help farms grow beyond hobby status.

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

In this episode, Lyndsay and Shannon discuss the realities of running a flower farm business. They cover weather challenges, including El Niño forecasts and strategies like high tunnels and soil steaming. Event planning for Dahlia Fest is explored, including flower wall construction and managing customer demand. The conversation touches on merchandising using print-on-demand services, bouquet wrapping techniques, and whether to specialize or diversify flower offerings. They emphasize that success requires consistent hard work, with no shortcuts. Upcoming podcast content on public relations and business tools like HoneyBook is also previewed, offering listeners practical guidance for growing their flower farming businesses..

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, Lyndsay Shannon discuss the realities of running a flower farm while working full-time—what they call "the double shift." Inspired by listener Amy, they share personal experiences of exhaustion, guilt, and mental load, while offering practical advice on financial planning, managing capacity, and knowing when to make the leap to full-time farming. They emphasize separating farm and personal finances, setting realistic expectations, and prioritizing mental health, ultimately encouraging listeners to build sustainable businesses on their own timeline.

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

In this midweek episode of The Uncut, flower farmers Lyndsay and Shannon chat candidly about bouquet-making challenges, including color mixing rules and communicating standards to employees. They discuss crop struggles from heavy rainfall, upcoming farm events, and agritourism collaborations. Lyndsay shares her disappointing experience canceling a cyanotype workshop after poor ticket sales. They answer a listener question about the difference between working on a flower farm versus owning one, emphasizing the business pressures of ownership. The episode wraps with mentions of upcoming content, Dirt Con tickets, and insider extras for their community.

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the critical difference between growing flowers as a hobby and running a profitable flower farm business. They emphasize adopting a CEO mindset, making decisions based on profitability rather than personal preference, and avoiding common pitfalls like underpricing. The hosts break down key business components—production, marketing, labor, and financial management—while sharing personal growth experiences. They close with five reflective questions to help growers identify their goals, bottlenecks, and next learning steps toward building a sustainable, fulfilling flower farm.

Be in the know for DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

In this episode of The Uncut with Lyndsay and Shannon, the two flower farmers chat about Lyndsays successful customer appreciation night with 90 attendees, a Fleetwood Mac playlist, and dahlia field tours. They discuss their heartfelt connection with H-2A farm workers, particularly crew lead Brian, who recorded his first video in Spanish. Topics also include creative festival props, Facebook Marketplace finds, speaking engagements, farm equipment challenges for women, ordering processes, and soil steaming services. They wrap up with listener questions, a "Dumb Shit We See on the Internet" segment about soaking zinnias, and previews of upcoming episodes and their DirtCon launch.

Be in the know for DirtCon 2027 and Learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to http://www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

• Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm