The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

In this episode, Tracy and I get honest about how 2026 has felt in our businesses. She explains why she’s focusing on what she can control, and walks through her client conveyor belt, a simple way to see how people move from first hearing about you to becoming a client, a referral partner or your next collab.

If this year has felt a bit wobbly, this one’s for you.

What You'll Learn in This Episode:

• Why focusing on leading indicators keeps you steady when sales feel slow
• Tracy’s client conveyor belt, and why it works better than the classic funnel
• How to use your weekly emails to start real conversations with subscribers
• The simple networking question that opens doors to collabs, referrals and clients
• What to check before you build a brand new offer

Links mentioned:
→ Grab Tracy’s free Visibility to Client Workbook: https://www.tracybeavers.com/visibilitytoclient
→ Listen to Tracy’s podcast, Create Online Business Success!: https://www.tracybeavers.com/podcast
→ Visit Tracy’s website: https://www.tracybeavers.com/

Guest Spotlight: Tracy Beavers
Tracy is a Visibility and Client Acquisition Strategist. Since 2018 she has helped established online business owners build simple visibility systems that create real conversations, relationships and clients. She hosts the top-ranked podcast Create Online Business Success! and created Business Visibility Made Easy®, her signature coaching program.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

>> SPONSORED BY FIND COLAB - findcolab.com - the collaboration directory where you discover the bundles, podcast slots and partnerships you didn't know existed, and where you keep every one of them on track once you're in. <<

In this episode I'm sharing five things that make someone an incredible collaboration partner, and why building genuine relationships might be one of the most underrated audience growth strategies out there.

Because collaborations aren't just about getting in front of someone else's audience. They're about building relationships with the people who already HAVE those audiences - and when you get that right? One collaboration can lead to opportunities you never even knew existed.

What You'll Learn in This Episode:

• How to make it ridiculously easy for people to say YES to collaborating with you
• Why following through on your commitments matters more than you might realise
• How genuinely supporting your collaboration partners can lead to more opportunities
• The biggest mistake people make AFTER a collaboration ends
• Why being intentional about your collaborations is better than saying yes to everything
• How one collaboration can turn into multiple opportunities for audience growth

Plus, I'm giving you a simple challenge to try this week that could help you reconnect with someone already in your network.

Remember: The collaboration might have an end date. The relationship doesn't have to.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB - findcolab.com

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

When we want to make more money, our first instinct is often to create another offer. A workshop, a mini course, a template, a new service… and before we know it, we've spent weeks building something without actually making any sales.

But what if there's a simpler way?

In this episode of The Email Growth Show, I'm sharing exactly where I'd look if I wanted to generate an extra $1,000 in my business this month, without creating a brand-new product.

What You'll Learn in This Episode:

• How to find opportunities to make more sales from products and services you already have
• Why unused capacity in your calendar could be a revenue opportunity
• How to repurpose existing workshops, trainings and resources into something people can buy
• Why your audience, email list, podcast and community are valuable business assets
• How to work backwards from a $1,000 revenue goal to figure out what you actually need to sell
• Why protecting your time, energy and audience trust matters when creating additional revenue
• The new Borrow My Podcast experiment I'm testing inside my own business

Plus, I'm giving you a simple challenge: If you weren't allowed to create anything new for the next 30 days, how would you make an extra $1,000?

Links Mentioned in This Episode:

→ Borrow My Podcast: https://takethemic.kyliekelly.com/
→ Last week’s episode, look backwards before you plan Q4
→ The 3-day launch strategy

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode of The Email Growth Show, I'm sharing why I think the advice to "just be consistent" is missing something REALLY important, how I'm approaching Q4 after a busy September, and the three areas I'd look at before deciding where to focus your time and energy.

Because you can be incredibly consistent and still not grow your business… if you're consistently working on the wrong things.

What You'll Learn in This Episode:

• Why "just be consistent" isn't actually a business strategy
• How to stop treating every new month or quarter like a fresh start
• Why your business should have a memory (and what that actually means!)
• The three areas to assess before planning Q4: Discovery → Relationship → Revenue
• How to identify the real bottleneck that's stopping your business from growing
• How to focus your consistency on the activities that genuinely move your business forward

Plus, I'm sharing a little behind the scenes of my own September, including launching Black Friday Made Simple and Find CoLab, and why I'm heading into the final quarter of the year focused on making what I've already built work harder.

Links Mentioned in This Episode:

Black Friday Made Simple: https://bfms.kyliekelly.com/

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode of The Email Growth Show, we're talking about the gap between having an engaged email list and having an email list that actually generates sales.

Because being great at nurturing isn't automatically the same as being great at selling - and if you've spent so much time trying not to annoy your subscribers that you rarely tell them what they can actually buy from you, that might be the missing piece.

What You'll Learn in This Episode:

• Why an engaged email list doesn't automatically equal a buying email list
• How we can accidentally overcorrect on nurturing and barely sell at all
• The difference between mentioning an offer and actually making an offer
• The simple Friday sales email rhythm I'm building into my own business
• What to check before assuming you need a new offer, bigger list or completely different strategy
• A simple four-week email audit to see whether you're actually giving subscribers enough opportunities to buy

Because if your subscribers love your emails but aren't becoming customers, it doesn't necessarily mean you have the wrong audience or the wrong offer.

You might simply be giving them plenty of reasons to read - and not enough reasons to buy.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Mara Riopel and I have never had a catch-up where one of us wasn't walking through something hard. So when we sat down to record this one for both of our podcasts, we went straight to the real stuff.

We talk about how to keep building through heavy seasons, why visibility and traffic are two different jobs, how to pick a traffic strategy that fits your actual capacity, and what to do when the program you paid for doesn't give you what you hoped.

What You'll Learn in This Episode:

• Why your business can be your anchor (and your escape) in a hard season
• Pivoting your business model when your capacity changes
• Visibility vs traffic, and the simple filter I use for every task
• Mara's $23,000 mastermind lesson and what "coach hurt" really looks like
• Why staying the course is the strategy most people skip

Links mentioned:
🔗 Mara's website: https://www.marariopel.com/ or instagram: https://www.instagram.com/marariopel/
🔗 Mara's free resource: Find Your Fire
🔗 Mara's podcast: The Ambitious AF podcast

Find the traffic strategy that fits your life:
They all work. The trick is picking the one that suits your business and your capacity right now. Take the free Your Next 1,000 Subscribers quiz: https://kyliekelly.com/free

Guest Spotlight: Mara Riopel
Mara is an online business coach and the founder of The Ambitious Mom Movement. After hitting six figures in corporate insurance sales before 30 and burning out anyway, she built an online business that gave her freedom and fulfilment. Now she helps ambitious women find what lights them up and grow a six-figure coaching or consulting business with time left for life. She hosts the Ambitious AF podcast from Canada.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

This episode almost stayed tucked away inside a much smaller series. I recorded it as the opening episode of The Black Friday Case Files, a run of interviews I did with other business owners about their real Black Friday sales, wins and flops included. But listening back to it, I realised it didn't belong somewhere only a small group of people would ever hear it.

So here it is on the main show.

I walk through three real years of my own Black Friday, three completely different strategies, and the honest numbers behind each one, including the year I made the least money and somehow grew my email list more than any other year I've run.

What You'll Learn in This Episode:

• Three different Black Friday approaches I've actually run, not theory
• Why the year with the worst sales numbers did the most for my list
• What I'd tell myself if I were starting this year's Black Friday from scratch

Links mentioned:

• Black Friday Made Simple: https://bfms.kyliekelly.com

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode of The Email Growth Show, I'm pulling back the curtain on why I'm launching more often (but for less time), how I'm using these small promotional windows to create injections of revenue, and why Black Friday might be the perfect opportunity to sell something you already have rather than rushing to create something new.

What You'll Learn in This Episode:

• Why a launch doesn't have to mean launching something new
• How I'm using simple three-day launches in my own business
• Why your audience probably hasn't seen your offer as much as you think they have
• What I'd send during a simple three-day promotional window
• Different ways to create urgency without automatically discounting
• Why Black Friday is a reason to sell, not necessarily a reason to create

Because before you create another course, workshop, template or offer...
Maybe you just need to sell the thing you've already made.

Links mentioned in this episode:

🎧 Join the Black Friday Case Files: https://listen.kyliekelly.com/

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

I ran my first audio pop-up event in years last month, and today I'm giving you the real numbers - including the part that flopped.

Back in 2022, these tiny audio pop-ups grew my list by 100–150 people at a time. I brought them back this year as a monthly, low-lift growth engine instead of another giant summit. This episode is the full debrief: what worked, what didn't, and why I'm still calling it a win.

What you'll learn in this episode:

• Why I chose scrappy Voxer-style audio interviews over a big polished summit
• The real August numbers - 303 signups, 370+ downloads, and just one $97 season pass sale
• Why a "failed" launch metric doesn't mean the event failed
• How much the event actually warmed people up for my Break Up With Instagram launch (and what that told me)
• Exactly how I find new collaborators without cold-pitching strangers

Links mentioned:
→ Join the Black Friday Case Files waitlist (Sept 14–18): https://listen.kyliekelly.com

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

I thought I was already pretty good at using AI - custom ChatGPT bots, strategic prompts, the whole thing. Then my biz bestie Anita Mac, AI strategist and founder of Biz Bestie Club, showed me what Claude could actually do, and it broke my brain a little.

This week Anita joins me to break down the real difference between Claude, Claude Code, and the Chrome extension, why she never lets AI output go out the door without humanising it first, and how she built an entire membership sales page - copy, design and all - in under two hours.

What You'll Learn in This Episode:

• The "human-AI sandwich" - why you should never just copy-paste AI output
• The real difference between Claude.ai, Claude Code, and the Chrome extension
• Why Projects are the one Claude feature most people skip (and shouldn't)
• The small habits that stop your Claude account running out of tokens
• How Anita built a full sales page - copy, design and all - in under two hours

Links Mentioned:

🔗 Anita's Free AI Bestie Setup Gift (use code FRIENDSOFKYLIE for 100% off): http://www.bizbestieclub.com/setup

🔗 Anita's website: http://www.anitamac.com/

Try WhisperFlow for free: https://wisprflow.ai/r?KYLIE344

Guest Spotlight: Anita Mac

About Anita: Anita Mac is an AI strategist and self-confessed tech unicorn who helps business owners connect the pieces of their business - technology, workflows and AI - so everything finally talks to each other. She's the founder of Biz Bestie Club, teaching women how to build their own AI brain and put AI to work in every part of their business.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

>> Audience Growth Pop-Up (Aug 24-28, free): https://listen.kyliekelly.com/ <<

In this episode, I'm breaking down why "audience size" and "audience security" are two completely different things - and why the fix for a launch that flopped is almost never a new offer. It's my "doors" framework for building a business with more than one way for the right people to find you.

What You'll Learn in This Episode:

• Why "no one wants this" is usually a discovery problem, not an offer problem
• The difference between audience size and audience security
• My "doors" analogy for building an ecosystem instead of one giant audience
• Why one touchpoint was never meant to create one sale on its own
• Why email is where the relationship continues - not where discovery happens
• The exact action step: how to audit your doors and build just one more

Mentioned in this episode:

• Audience Growth Pop-Up (Aug 24-28, free): https://listen.kyliekelly.com/

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

If Instagram feels less reliable than it used to, this episode will show you how to build more front doors into your business - without doing all the things.

In this episode, I’m breaking down the visibility options that have absolutely nothing to do with posting another reel or paying for Meta ads… plus the simple two-lane strategy I’d use if I were starting again today.

What You’ll Learn in This Episode:

• Why visibility and social media are not the same thing
• The two growth lanes I’d choose: borrowed audiences + evergreen discovery
• How podcast guesting, summits, bundles and freebie swaps can grow your list
• Why SEO, Pinterest, PR and podcasting can become compounding business assets
• How your lead magnet turns visibility into actual email subscribers
• The three questions to ask before choosing your 90-day growth strategy
• Why audience quality matters more than chasing a giant subscriber number

Mentioned in this episode:

• Your Next 1,000 Subscribers: https://kyliekelly.com/free
• 50 a Day mini course: https://50aday.kyliekelly.com/checkout

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

In this episode, I'm sharing why I think the online business world has trained us to become incredible creators - but not very good marketers. We dive into why constantly building something new feels safer than promoting what you've already created, and the simple mindset shift that's completely changed the way I'm growing my business.

If you've got offers gathering digital dust while you're busy dreaming up the next one, this episode is the wake-up call you didn't know you needed.

What You'll Learn in This Episode:

• Why creating new offers often feels easier than marketing the ones you already have
• The real reason we keep chasing "the next big idea"
• How to know whether a new offer is actually your highest-leverage move
• Why your best-selling offer probably isn't finished—it's just ready to evolve
• The simple audience growth strategy I'd focus on if I had to start my business from scratch

Mentioned in this episode:

• Episode 259: Why Audience Growth Solves Almost Every Business Problem
• 50 a Day: Your Email List Can Grow By 50 People A Day... Without One More Instagram Post >>
• Black Friday Made Simple [coming soon]

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

We just passed the halfway point of the year, which means one of two things: you're right on track, or you're staring down a list of January goals you haven't looked at since. This week I'm joined by Katherine Mackenzie-Smith - business coach and strategist for introverts and highly sensitive entrepreneurs, and creator of the Cozy Business framework - to talk about giving yourself permission to build a business that actually fits your energy, and how to plan the rest of the year without burning out trying to catch up.

What You'll Learn in This Episode:

• Why copying someone else's business system rarely works long-term, and what to do instead
• How to actually review the first half of your year before you plan the second
• Katherine's 90-day "expedition" approach to planning, and why it beats a 12-month plan
• Checking in with your energy daily so your to-do list stays realistic
• Why "you don't have to do all of the things - but you still have to do something" might be the most useful permission you give yourself this year

Links & Resources:
🔗 Katherine's website: https://katherinemackenziesmith.com
🔗 Podcast: Cozy Business with Katherine (podcast)

Guest Spotlight: Katherine Mackenzie-Smith
Katherine Mackenzie-Smith is an award-winning business coach and strategist for introverts and highly sensitive souls, and the host of the Cozy Business with Katherine podcast.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Most business problems aren't actually offer problems.
They're traffic problems.

In this episode, I'm unpacking why audience growth has become my biggest focus, how growing your email list makes every other part of your business easier, and why getting more of the right people into your world should be your number one priority for the rest of the year.

If you've been wondering whether you need a new offer, a better launch, or another strategy... this episode might just change the way you think about growth.

What You'll Learn in This Episode:

• Why most businesses have a traffic problem - not an offer problem.
• The mindset shift that completely changed how I'm approaching business growth.
• How consistent audience growth makes launching, selling, and collaborations easier.
• Why diversifying your traffic sources matters more than ever.
• The simple maths behind adding 50 new subscribers a day—and what that could mean for your business.
• Why your email list is still the most valuable business asset you can own.

Mentioned in this episode:

50 A Day – Learn the simple system I'm using to consistently grow my email list by up to 50 new subscribers every day (without relying on going viral).

👉 https://kyliekelly.thrivecart.com/50-a-day/

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

👉 50 a Day Mini Course: https://kyliekelly.thrivecart.com/50-a-day 👈

In this episode, I'm taking you behind the scenes of my brand-new mini course, 50 a Day. While it teaches you how to consistently grow your email list, the real lesson is much bigger than that.

If you're ready to stop building your business on rented land and start creating sustainable growth you actually own, this episode is for you.

What You'll Learn in This Episode:

• The difference between borrowed audiences and an audience you actually own.
• Why consistency compounds - and how adding just a handful of subscribers each day can completely transform your business.
• The simple framework behind 50 a Day that combines borrowed audience strategies, evergreen visibility, and irresistible lead magnets.
• Why simple systems always outperform complicated strategies you never stick with.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Note [added after recording]: Since recording this episode, my Meta Ads account was unexpectedly disabled while under review. The results and numbers shared in this episode were accurate at the time of recording. If anything, the experience reinforced one of the biggest lessons you'll hear in this episode: don't rely on a single traffic source. Diversifying how people discover your business isn't just smart marketing - it's good business.

Over the past couple of weeks, I've been running a little experiment that honestly made me question everything - in the best possible way. I launched Meta ads to complete strangers before I'd even finished creating my brand-new digital product. Yep… slightly unhinged, but surprisingly effective.

But this episode isn't really about Meta ads.

It's about what happened when I put my work in front of people who didn't already know, like and trust me - and why it reminded me that most business owners don't have an offer problem.

They have a traffic problem.

What You'll Learn in This Episode:

• Why selling to cold traffic triggered a whole new level of imposter syndrome.
• The surprising numbers from my first Meta ads experiment.
• Why traffic is often the missing piece behind slow sales.
• How I'm building a business around systems instead of constant launching.
• Why diversifying your traffic sources is one of the smartest moves you can make.

Mentioned in this episode:

• 50 a Day mini course: https://kyliekelly.thrivecart.com/50-a-day/

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

I recently made a business decision that surprised a lot of people… I moved my entire email list from Kit to Flodesk. But this isn't a "Kit vs Flodesk" episode.

It's a conversation about something much bigger: how your business evolves, how your priorities shift, and why the tools that got you here aren't always the tools that will get you there.

In this episode, I'm sharing why I made the move, what changed in my business, and the questions every business owner should be asking as they grow.

What You'll Learn in This Episode:

• Why I moved from Kit to Flodesk after four years
• How changing business models changes your software decisions
• The hidden cost of complexity in your business
• Why loyalty to tools isn't a strategy
• The question every business owner should ask regularly: "Does this still fit?"

Mentioned:

Check out Kit here: CLICK HERE
Check out Flodesk here: CLICK HERE
* these are both my affiliate links btw.

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

What happens to your sales emails once your launch is over? If the answer is "absolutely nothing"… you're not alone.

In this episode, I'm joined by marketing strategist Dama Jue, who shares how she repurposes her best-performing launch emails into an evergreen sequence that keeps making sales months - and sometimes years - later.

We also dive into her genius 4x4 Footer strategy, why she refuses to batch her emails, and how simple automations can create more revenue without creating more work.

If you're looking for smarter ways to get more from the emails you're already writing, you're going to love this conversation.

What You'll Learn in This Episode:

• Why your launch emails shouldn't disappear after cart close
• How to create an evergreen sequence from old sales emails
• The genius behind the 4x4 Footer strategy
• Why writing emails live can create stronger connection and conversions
• How conditional content creates a more personalised experience
• Simple ways to create more sales from emails you've already written

Guest Spotlight: Dama Jue

Dama Jue is an email marketing strategist, systems nerd, and creator of Lazy Funnels. She helps digital product creators sell more with simple automations, strategic systems, and low-lift funnels that keep working long after launch day.

🎧 Join Dama's email list:
https://damajue.com/kylie

Links & Resources:

🔗 Opt into Dama's email list here: https://damajue.com/kylie
🔗 Four By For Footer Training
(affiliate link)
🔗 Free Airtable training

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

A mentor I respect recently said something during a live training that genuinely stopped me in my tracks:

"If I was starting from scratch in 2026, I wouldn't even bother building an email list."

And honestly? I nearly fell off my chair.

In this episode, I'm unpacking why that advice might make perfect sense for some business owners... and be incredibly dangerous for others.

What You'll Learn in This Episode:

• Why business advice without context can lead you in the wrong direction
• The real role email plays in a modern online business
• Why Skool communities and email lists work better together
• How AI is changing marketing [and what it can't replace]

Want to grow your email list with collaborations? Find your next summit, bundle or podcast to guest on here: FIND COLAB

Ready to grow your business without social media or burnout?

→ Digital Shop: https://shop.kyliekelly.com/
→ Free Resource - Your Next 1000 Subscribers
→ Free Community - Email Marketing Skool

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