The Game with Alex Hormozi

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Ahnny runs seven eyelash salons, doing $2.3M a year. But unpaid work, uneven staff training, and partners who no longer share her goals are stalling growth. In this episode, Alex breaks down her partnership and pricing options, a staff career path to keep her best employees, and a membership built on default closes.

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

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Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Falling behind peers often has less to do with intelligence than with iteration speed. In this episode, Alex breaks learning into a seven-step process and explains why the fastest rate of improvement wins over time. He also makes the case for removing luck from your vocabulary and focusing only on what you can observe, measure, and repeat.

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Most business owners aren't held back by their obvious bad hires. The mediocre middle is what clogs businesses. In this episode, Alex defines organizational culture and explains why the weakest person a team tolerates sets the bar for what is acceptable. He also explains how local versus global empathy changes hard decisions about firing employees.

In this episode

00:00 What culture is: the rules of reward and punishment

02:25 The 80/20 of culture: who you fire is the loudest signal

07:09 Judge team members by output instead of excuses

11:05 The IQ analogy: why removing beats adding

13:45 Closing the gap between knowing and doing

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Eight entrepreneurs, $100,000, and a golden ticket on the line. Ninety days after Alex gave each founder a scaling roadmap, they return to prove they ran the plan. The founders share their revenue growth stats, adherence to the plan, and greatest surprises in the implementation process. One leaves with the price and a year of guidance from the Acquisition.com team.

In this episode

00:00 Golden ticket stakes and round one rules

01:34 Contestants’ 90-day results and eliminations

17:13 Joey’s scaling roadmap deep dive

20:32 Kaleb’s implementation review

23:44 Tina’s pricing overhaul and mindset shift

26:17 Hasee’s hiring, sales, and content creation wins

29:36 Adherence round eliminations

34:11 Tina and Joey’s final sales pitches

42:32 Judges deliberate and reveal the winner

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

Most bad business bets start as emotional discomfort disguised as strategy. In this episode, Alex shares the three questions he uses to pressure-test every decision. He explains why distraction is often intellectual laziness, how asking the right questions unlocks stalled projects, and why doing nothing is so often the right call.

In this episode

00:00 The 3 questions Alex uses to make better bets

00:23 Question #1: What problem are you trying to solve?

02:45 Question #2: What would it take?

05:16 Question #3: What do you want to have happen?

10:24 Why “do nothing” is often the correct answer

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Paul sank $22M into an indoor adventure park and had 14 days before running out of cash. In this episode of Scale or Fail, Alex identifies the cash flow constraint killing the business and helps him build the one offer that could buy it enough time to survive. 90 days later, summer camp revenue is up 325%, and admissions have doubled.

More Value:

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Most people let life design their priorities by default and wonder why they feel empty in the end. In this birthday episode, Alex gets unfiltered on the 10 life categories most people claim to care about and how to rank them. He explains why he believes optionality is overrated, and why every real win in life sits on the other side of commitment.

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Husee's father built a dental practice over 30 years but nearly ran it into the ground by being the only person who could run it. In this episode of Scale or Fail, Alex diagnoses the single constraint killing the business: one doctor, three locations, and a delivery model that stops the moment the founder takes a break. Ninety days later, the practice goes from a $160K best month to closing in on $500K.

In this episode

00:00 How it started: numbers and goals at Smile Magic

03:12 The fix: mapping the implant visits

08:49 Increasing Google Ads spend and prices

12:55 Refining the sales process

22:00 Organic content engine

24:24 Position on the $100M scaling roadmap

25:59 90-day check-in and results

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Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Get your personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Algorithms reward what most people like instead of what your best buyers need. In this episode, Alex shares behind-the-scenes data on how his most-viewed videos produced zero sales while lower-viewed, advanced business videos generated the most revenue. He also shares a high-ROI content framework that maximizes revenue rather than reach.

In this episode

00:00 Choosing between media and business goals

02:02 Analyzing results from views vs revenue tests

06:20 How the algorithm misleads content strategy

07:21 The vertical value content framework

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Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Kaleb's roofing company was doing $20K a month and closing one in every 20 doors knocked in just two months. In this episode of Scale or Fail, Alex identifies what's holding the business back and builds the high-volume repairs machine nobody else wanted to run. 90 days later, Kaleb had gone from $32K to $250K in revenue.

In this episode

00:00 Introduction: Kaleb and Keys Roofing Company

02:23 Selling repairs versus replacements

04:47 Building the VSL and sales funnel

09:33 Customer retention: reviews and membership offers

12:06 Sales representative’s closing script

14:02 Leveraging speed as margin

16:28 Kaleb’s position on the scaling roadmap

18:10 90-day results: from $32K to $250K in revenue

More Value:

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

One of the most tragic things in life is to work hard, reach the top, and realize the prize was never worth winning. In this episode, Alex breaks down an underrated question in business and life: who designed the game you are playing? And do you actually want the prize that comes with winning it? The answers could change how you make every decision.

More Value:

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Joey Goone runs Utopia Experience, a St. Louis event planning company that grew its average deal from $34K to $44K in a year. But his prices are made up line by line, and margins are thin. Plus, he converts leads 10 times more than his two full-time salespeople. In this episode of Scale or Fail, Alex helps Joey fix his offer, turn B2B conferences into lead gen, and frame every sales call with a VSL to optimize conversions.

More Value:

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Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

A dollar invested at 25 might be $90 by the time you're 70. The same dollar invested at 45 gets you a ninth of that. In today’s episode, Alex explains why the same effort pays more when you're younger. Before the age of 30, your money, skills, energy, reputation and whatever else is going for you will have a higher multiplier effect.

In this episode
00:00 The advantage of compounding money early
01:20 How skills compound disproportionately over time
03:30 Using early wins as stepping stones
04:26 Additional reasons to get rich young
07:06 Modeling the rule, not the exceptions

More Value:
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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured
Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Dr. Zyad bought an 18-year-old concierge medicine practice and grew it from $1.8M to $3M in 18 months with $600K in profit. But after losing $55K on a bad marketing agency, marketing is still the bottleneck standing between him and his $15M goal. In this episode of Scale or Fail, Alex explains why most physicians never scale and lays out the referral and event-based system that could bring in a year's worth of revenue from a single event.

In this episode

00:00 Dr. Zyad’s concierge medicine practice

03:11 Building a referral offer worth talking about

06:10 Patient’s wow moments and the 90-day ask

08:21 Newsletter CTA and quarterly giveaway

10:10 Current sales process breakdown

13:11 Event-based lead generation playbook

17:23 One-day workshop funnel with Meta ads

22:28 Scaling roadmap review and next steps

More Value:

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Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

In a world where anyone can make content with a single click, the message is no longer the only thing that matters. The messenger matters as well. In this episode, Alex explains what made Dolly Parton a once-in-a-generation superstar, the science behind the X Factor, and why the things most creators hide are exactly what would make them stand out.

In this episode

00:00 What is the X Factor?

01:54 Dolly Parton’s X Factor

04:58 Breaking patterns to stand out

08:16 Embracing your authentic self, quirks and all

11:00 Becoming exceptional—with broad appeal

More Value:

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Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Tina turned her son's recovery from autism, ADHD, and epilepsy into a $770K business with 72% margins. But she's still answering every DM. In this episode of Scale or Fail, Alex breaks down the belief holding most mission-driven founders back and the system that lets them help more people by doing less themselves.

In this episode

00:00 Introducing Tina and her business model

04:55 The back-to-front scaling framework

09:02 Designing and timing upsells after the initial sale

11:03 Checkout vs one-on-one pricing

18:05 AI agent for Telegram support

21:24 Turning Q&As into daily content

23:50 Ads strategy and CTA timing

28:01 Scaling roadmap assessment

More Value:

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

What holds back million-dollar business owners is not tactics but character. In this episode, Alex shares the three behavioral patterns that separate entrepreneurs who scale from those who stay stuck, and why the traits required to win in business are fundamentally anti-human. The traits relate to how you decide to move forward, and most entrepreneurs keep making the wrong decisions.

In this episode

00:00 Three traits that help entrepreneurs scale

03:22 Adopting a third-person perspective

06:31 The importance of surface area thinking

08:33 Taking the known-hard option

More Value:

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Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

Entrepreneurs often make mistakes by defaulting to intuitive solutions when a big business problem might require counterintuitive solutions. In this episode, Alex breaks down the top counterintuitive moves that scale a business, from pricing and hiring to niching down and doing more of what's already working.

In this episode

00:00 Intuitive vs counterintuitive business solutions

01:51 #1: Pay employees more to reduce labor costs

03:19 #2: Sell fewer products to make more money

04:05 #3: Niche down to scale your business

07:01 #4: Raise prices, hear more nos to increase profits

09:01 #5: Do more of what’s working, not something new

More Value:

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

In most cases, business owners know what they need to do to improve team performance. The delay between knowing and doing it is what costs them. In this episode, Alex defines what organizational culture actually is, why the worst person on the team sets the bar for everyone else, and the most powerful signal a leader can send to a high-performance team.

In this episode

00:00 What is culture?

02:40 Raising the bar horizontally

07:04 Judging output, not excuses

10:56 Improving performance through elimination

12:50 Closing the gap between knowing and doing

More Value:

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

Most business owners have priorities, plural, which is exactly the problem. In this episode, Alex breaks down the single most strategic question in business, walks through every annual priority he's set across fourteen years, and reveals why having just one thing to accomplish is the only way anything else ever gets done.

In this episode

00:00 The power in having one priority

02:24 Alex’s yearly goals from 2010—2026

08:24 Betting on big goals vs small goals

More Value:

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

Additional Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.