The Level 10 Contractor Daily Podcast

Cutting your holiday advertising budget? Fine. But take a scalpel to it, not a meat cleaver. Rich reveals five ways contractors can spend less without making their businesses disappear. Learn where to focus your dollars, how to compete smarter on Google, and why past customers could be your best shot at keeping leads flowing and selling profitable holiday projects.

Today's podcast is all about marketing on the cheap… as in… what kinds of things can you do to get business if your just starting out, you don't have a lot of money, and you need to generate leads? Rich has answers, as usual.

Sunday Podcast: The Guy In The Gorilla Suit - Welcome to another Sunday podcast, where we delve into topics a little more on the personal development and or spiritual side of things… and I think today's episode will in fact cover both. Rich is going to talk to you about something called Selective Attention, which is where you don't notice things that are literally in front of your face… and show you how by doing this, you might be unwittingly ignoring people all around you that could use your help. This episode is a mash up of psychology, spirituality, and just good old fashioned being a decent human being.

Topic Showcase: Technology as a Tool - Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 2500 episodes of fantastic treasures and marketing gold to curate from! This week, we focus on how you can use technology to your advantage in your marketing. We're talking about more than computers and iPads. These are tools that streamline your sales process, reach out to past customers automatically, build evidence of social proof and more. It's a no brainer to have these handy in your arsenal.

When you hear Rich say "Poo Poo Platter," that means he's talking about media buying. In case you're not familiar, that's the term for when stations try to sell you a bunch of overpriced JUNK on your station… but try to make it more attractive than it actually is by packaging what seems like a lot of stuff with it. On today's podcast, Rich will walk you through the platter to avoid.

It's another Throwback Thursday, and today we've got a really good one. It's a webinar from 2014 called "the top Remodeling Marketing Mistakes… What you don't know IS killing you." Rich will teach you about internet marketing mistakes—websites that have more style than substance, pay per click mistakes, trusting nerds with your marketing… and catering to Google instead of Humans. He'll also talk about failure to price condition, focusing too much on sales—yes… too much! And failing to follow up.

Quick little podcast for you today on the topic of Marketing Budget. This is presented in "quick tips" format, so it's not exhaustive, just literally, some quick tips to get your mind turning.

Same pitch. Same objections. Same results. Ready to shake things up? In this episode, Rich challenges a roofing sales team to think beyond the usual sales routine and find fresh ways to win more business. It's a conversation about questioning old habits, standing out from the competition, and approaching sales opportunities with a little more creativity—and a lot more purpose.

"Call us after the holidays." Hear that enough, and your January installation calendar starts looking pretty empty. In this episode, Rich shows contractors how to give homeowners a compelling reason to act now. Using real campaigns—including one that sold 30 sunrooms in two weeks—he explains how to build a believable offer, create meaningful urgency, and keep your crews working.

Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast. As usual, today's Sunday podcast is going to focus on topics in the realm of self improvement and spirituality. Now you might be wondering about the title today… about God loving the druggies. Rich is going to tell you a story about a guy named Zak who thought that God was looking out for him… but as it turns out, God was actually using him to look out for somebody else.

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 2500 episodes of fantastic treasures and marketing gold to curate from! As faithful listeners know, if you want to grow to a $10 million company, you had better be branding… and specifically farming. Farming is when you spread the seeds today with your marketing in order to reap business tomorrow… or next month… or even next year. The best places to farm? Television and radio. For many, getting into media advertising is a big step, and a little scary. Rich explains that you should be terrified. Not because producing radio and television ads is difficult per se, but because negotiating buys with media sales reps is an absolute nightmare. If you don't know what you are doing, you'll be played like a sucker. Luckily, Rich and Level 10 Contractor is by your side to make sure no one takes advantage of you

Today's podcast title might seem a little odd… but as you're about to hear, it's true! Rich is going to give you a great analogy today to help you understand how important it is for your website to STAND OUT from the crowd! He's gonna cram a lot of great metaphors into a really short podcast--shoe stores, shopping malls, Miss America contests, firing your salespeople--it's all in there.

The key to improving your marketing is to figure out how to generate more leads! Right? Well, yes, more leads is always a good thing… but what if you could get more of the leads that you already get to convert into customers? Today's topic is pre-positioning, which means to CONDITION your prospects to want to buy from you… BEFORE your sales person ever sets foot in the home. How does that happen? Well, it's a combination of your website, phone scripts, emails, text messages, and reports. Rich is here to tell you all about it on this Throwback Thursday!

Home shows will be back before you know it! And that means you need to be ready to maximize… and that's what we're here for today--to give you specific ideas and strategies for getting more leads and sales from every event you do. Rich has nine tips for you today… from integrating your identity, to using a giveaway, to following up with Hatch, to choosing the right booth location.

Today's podcast is a strategy session that Rich has with an aspiring entrepreneur… Rich met him at the Closet Conference where he spoke earlier this month, and as you will hear, he was in the tech world for 30 years before deciding to buy some woodworking equipment and indulge his passion for building things. The problem is that he's four years into it and he's dinking around with making and selling cutting boards… and making basically very little money. Rich explores the situation a little bit--you know how he always does--then laser focuses in on a plan to build high-end, custom furniture. And you know what--it's a pretty good plan!

Everybody wants to sell you streaming TV advertising. But what are you actually buying? Rich Harshaw exposes five OTT sales pitches that can mislead contractors, plus the truth about free commercials. Learn what to ask about lead generation, blended CPMs, premium inventory, attribution, and commissions before spending another marketing dollar. Get a smarter strategy for reaching homeowners and building recognition.

As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today's definitely does a cannonball into the deep end of spirituality. He's going to talk about having perspective to deal with the inevitable hard things that are going to hit all of us sooner or later in life… and how to handle them without becoming angry with God.

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 2500 episodes of fantastic treasures and marketing gold to curate from! This week, we shine our flashlight on this particular pillar of your marketing Identity–workmanship–and explain how you can transform this value into an interrupting, engaging, and lucrative ad. Not sure you remember what Rich means by Identity when it comes to marketing, or completely baffled when I mention 5 pillars? Don't worry. We start the clip show with a refresher: Rich gives his best Identity spiel and then we define the 5 Pillars. Spoiler: They include your products, workmanship, bedside manner, core values and other services like charity. After we're all on the same page again, Rich shares three examples of traits that fall under the workmanship pillar. From slowing down for quality to outperforming standard installers to taking training seriously, you'll hear ads that will blow you away.

Getting prospects to choose your business starts long before you ask for the sale. Rich explores how clear messaging, a compelling identity, and consistent marketing help contractors build trust and stand out. Discover how showing homeowners who you are, what makes you different, and why it matters can make your business the one they want to work with first.

It's Throwback Thursday and this is a classic! Why keep buying new leads when there's money sitting in the ones you already have? Rich explains how rehash programs give contractors another shot at homeowners who didn't buy the first time. Learn why an old "no" doesn't mean "never," and how consistent follow-up can turn forgotten opportunities into sales while squeezing more value from your existing marketing investment.