Podcast

The Limitless Leadership Podcast

Business, Entrepreneurship, Management

The Limitless Leadership Podcast was created to help automotive repair shops learn how to lead, coach, train, and manage people better by sharing proven techniques and thought provoking interviews from industry leaders.

The key to sustainable growth and profitability lies in the perfect synergy of leadership and performance, and we're dedicated to helping aspiring leaders in the automotive repair industry tap into unrecognized potential to achieve limitless results.

People + Process = Profit.

Management chart
#154
Episodes
188
Releases
Weekly
Typical length
41 min
On air since
2023
Latest episode
16 hours ago

Episodes

188 episodes, newest first

  1. Ep 187: Your Business Might Be Growing, But Are You? with Andy Brown

    Episode 193

    Show notes

    In this episode of Limitless Leadership, Josh Parnell sits down with Andy Brown, co-founder of LULO Coaching, to discuss faith driven leadership, personal growth, and the role of coaching in building stronger businesses and better lives. Andy shares how LULO Coaching began after an unexpected career setback and explains why connection, humility, hunger, and vulnerability are essential to effective leadership. He also breaks down the difference between coaching and consulting, why leaders need outside perspective, and why relying on AI alone cannot replace the value of a personal coach. Their conversation explores self leadership, organizational health, and the importance of making room for marriage and family while pursuing business growth.

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Timestamps:

    00:00 Humility, Hunger, and Vulnerability
    00:18 Podcast Intro and Guest
    01:38 Faith Driven Coaching
    05:10 From Layoff to Launch
    08:38 Connection Builds Growth
    13:36 Why Hire a Coach?
    18:51 Self Leadership First
    24:31 The Best Advice: Simple Scales
    29:17 What Leadership Means
    31:35 Wrap Up and Next Steps

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    33 min
  2. Ep 186: What If Your Leadership Problem Starts With Your Reactions with Dan Taylor

    Episode 191

    Show notes

    In this episode, Josh Parnell welcomes Dan Taylor back to the Limitless Leadership Podcast, now as an official Limitless Leadership coach, to discuss leadership power skills, emotional intelligence, and how thoughts and self-identity shape results at work and home. Dan previews his eight-hour Vision Conference workshop in Kansas City on March 4, “Leadership Power Skills: Fix Your Identity On Success,” explaining how cognition, emotions, cognitive dissonance, and distorted thinking can influence behavior and lead to self-sabotage. He shares practical tools for recognizing thoughts before they spiral into inaccurate feelings and unproductive patterns. The conversation then shifts to employee disengagement, exploring why team members go quiet and how the brain’s fight, flight, freeze, and ignore responses can affect workplace relationships. Dan and Josh discuss how leaders can rebuild safety and trust through open-ended questions, the SBI (situation, observation, impact) feedback model, and consistent one-on-ones. They also emphasize the importance of authenticity, humility, and sincere, specific recognition in strengthening relationships, improving engagement, and helping people feel valued.

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co/ to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com/ to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com/.

    Timestamps:

    00:00 Why Identity Matters
    00:20 Podcast Intro and Guest
    01:46 Sponsors and Partners
    03:17 Power Skills and Vision
    07:31 Workshop Overview Identity
    08:53 Thoughts Feelings Loop
    11:36 Identity Examples Lottery
    14:44 Emotions and Distortions
    17:56 Ruminating and Disengagement
    18:44 Turning Flaws to Strengths
    21:06 Four Steps to Lead
    27:06 Authenticity Builds Engagement
    27:40 Why Employees Shut Down
    28:02 Fight Flight Freeze Ignore
    30:49 Open Ended Check Ins
    31:23 SBI Feedback Framework
    33:12 Trust And One Offs
    35:44 Restarting One On Ones
    37:38 Body Language And Humility
    39:36 Loving Not Liking People
    42:22 Recognition And Vision Plug
    43:31 Sincere Specific Affirmations
    45:38 Final Gratitude And Sendoff

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    46 min
  3. Ep 185: How Are You Leading Your Team While Running on Empty With Bobby McGraw

    Episode 190

    Show notes

    In this episode, recorded live at the 2026 ASTA Expo in Raleigh, North Carolina, Josh Parnell sits down with fellow Limitless Leadership coach Bobby McGraw to discuss his session “Running on Empty, Leading a Shop That Never Stops” and why leaders must learn to lead themselves first. Bobby explains how leaders can have limitless potential but limited energy, exploring decision fatigue and why feeling depleted should be treated as an energy issue rather than a character flaw. He introduces the ACT framework of awareness, courage, and tenacity, emphasizing the importance of taking action before confidence arrives and using the “be the buffalo” mindset to face challenges head-on. Bobby also breaks down four key leadership shifts: leading yourself, bringing clarity, building accountability through a conversation ladder of curiosity, concern, and confronting, and multiplying yourself by developing others. He compares effective leaders to Sherpas who guide people toward their goals while helping them grow along the way. The conversation closes with practical lessons on personal growth, small daily habits, and how Limitless Leadership coaching and the Foundational Reset can help leaders build sustainable leadership practices.

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co/ to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com/ to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com/.

    Timestamps:

    00:00 Limitless Leadership Intro
    00:52 Live From ASTA Expo
    02:06 Meet Bobby McGraw
    02:15 Sponsor Break
    03:41 Running On Empty
    06:18 Decision Fatigue Battery
    07:18 Awareness Courage Tenacity
    08:13 Tools And Marketing Sponsors
    09:26 Courage Before Confidence
    12:41 Be The Buffalo
    15:53 Thermostat Leadership
    18:58 Coaching Whole Person
    21:29 Personal Growth First
    22:34 Defining Tenacity
    24:34 Small Habits Big Wins
    27:12 Quitters Day Lessons
    29:16 Running on Empty Shifts
    33:18 Conversation Ladder
    38:05 Multiply Through People
    40:16 Coaching Reset Wrap Up

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    43 min
  4. Ep 184: How to Lead Under Pressure Without Losing Your Team with David Boyd

    Episode 189

    Show notes

    In this episode, live from the 2026 ASTA Expo, Josh Parnell sits down with David Boyd, founder and CEO of Call Inbound, to discuss leadership, trust, and communication. David explains how lessons from aviation, including planning, prioritization, stress management, and preparing for contingencies, can help leaders build a clear vision and execute more effectively. He also introduces Call Inbound’s communication platform and its tools for call recording, integrations, AI powered training, and coaching. The conversation explores how leaders build trust through genuine relationships, consistent actions, availability, and servant leadership. David shares lessons from his mentor, Jeff Matt, and reflects on how his own example inspired his son to seek meaningful relationships with other men. They also discuss core values, owning mistakes, handling stress, and leading both at work and at home.

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Timestamps:

    00:00 Warm Welcome

    00:16 Podcast Intro

    00:49 Live at ASTA Expo

    01:13 Meet David Boyd

    02:59 Sponsor Break

    04:27 David’s Leadership Origins

    05:15 Pilot Lessons for Leaders

    07:36 The Vision and Flight Plan Framework

    10:37 Tools and Sponsor Break

    11:51 Vision, Mission, and Purpose

    12:34 What Is Call Inbound?

    14:42 Building Trust With Customers

    19:06 Defining Leadership Today

    22:02 Servant Leadership in Action

    24:31 A Smile Builds Connection

    24:45 Lead by Example

    27:07 Core Values in Action

    27:40 Mentor Spotlight: Jeff Matt

    29:42 A Son Learns by Watching

    33:55 The MAWL Parenting Framework

    37:31 Stress, Fairness, and Owning Mistakes

    40:02 Negotiation: Getting to No

    43:52 Contact and Closing Thoughts

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    46 min
  5. Ep 183: Turn Your Diagnostic Problems Into Training Opportunities with Brandon Steckler

    Episode 188

    Show notes

    In this episode, live from ASTA Expo 2026 in Raleigh, North Carolina, Josh Parnell sits down with technical trainer Brandon Steckler to discuss SWAT Training and Diagnostics and why training is an investment that pays off. Brandon explains how SWAT helps technicians solve diagnostic challenges by identifying gaps in process, tools, and information, then creating customized training plans with service information, diagrams, and step by step guidance. He emphasizes mastering the fundamentals, avoiding shortcuts, and building confidence through intentional practice. The conversation also covers on site training, virtual sessions, waveform and data analysis, and specialized training for technicians at different skill levels. Brandon shares his career journey, the value of coaching, and how investing in training and the right tools can save time and improve diagnostic results.

    Visit http://swatdiag.com/limitlessleadership to get $50 off your SWAT training class.

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Visit https://www.thebeardedbrotherhood.co to grab your grooming essentials from The Bearded Brotherhood.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Timestamps:

    00:00 Training Pays Off
    00:15 Podcast Intro and Live Expo Setup
    01:49 Sponsor Breaks
    03:21 What SWAT Training Does
    05:34 Teaching, Not Just Fixing
    06:48 Why Techs Avoid Training
    10:10 Brandon’s Origin Story
    13:19 Sharpen the Axe Mindset
    18:40 Sweat the Fundamentals
    24:23 How to Work With SWAT
    26:24 Custom Battle Plan Workflow
    27:41 Money Back Diagnosis
    28:32 Waveform and Data Analysis
    29:58 Tier One Boot Camp
    32:23 Tier Two Sniper Skills
    36:28 Virtual Training Sessions
    38:36 Trust, Relationships, and ROI
    40:47 Buy Back Your Time
    45:20 Tools, Delegation, and Momentum
    47:07 Websites, Portal, and Contact
    48:27 Final Send Off

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    49 min
  6. Ep 182: How Better Leadership Created Record Breaking Growth with Adam Rath

    Episode 187

    Show notes

    In this episode recorded live at ASTA Expo 2026, Josh Parnell and Bret Beitler of Limitless Leadership sit down with Adam Rath of Allied Automotive to discuss leadership development, team culture, and business growth. Adam shares how leadership coaching and the Limitless Leadership Blueprint helped him develop his leadership team, strengthen communication, and address the “Peter Principle.” He explains how connecting team decisions to core values helped retain a key leader and create stronger buy in. The conversation also covers putting people before profits, turning conference ideas into action, and Adam’s favorite leadership book, Extreme Ownership.

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Visit https://www.thebeardedbrotherhood.co to grab your grooming essentials from The Bearded Brotherhood.

    Timestamps:

    00:00 Gratitude and Growth
    00:30 Podcast Intro at ASTA
    01:07 Meet Adam and Brett
    02:11 Sponsor Break
    03:47 Adam’s Origin Story
    05:58 Why Leadership Coaching
    09:48 Scott’s Breakthrough
    12:41 Core Values Keep Talent
    18:38 Buy In and EOS Wins
    23:42 Defining Leadership
    26:20 Conference Ideas to Execution
    28:23 IDS Decision Process
    29:20 Team Buy In Culture
    32:10 Quarterly State Updates
    35:42 Foundational Reset Framework
    39:04 Seek to Understand
    41:36 August Breakthrough Results
    46:25 People Before Profits
    48:58 Leadership Book Picks
    51:17 Retention and Recruiting Edge
    52:39 Closing Thanks and Farewell

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    54 min
  7. Ep 181: Your Profit Problem Might Actually Be a Leadership Problem with Michael Rosenberger

    Episode 186

    Show notes

    In this episode, recorded live at the 2026 ASTA Expo in Raleigh, NC, Josh Parnell sits down with Michael Rosenberger, CEO of ShopFix Academy and a two-shop owner in Dallas with 30 years of experience in the automotive repair industry. Michael shares his journey from ShopFix member to coach to CEO, including how ShopFix training helped him rapidly increase sales during a cash crisis. He also discusses the leadership challenges that followed the tragic death of ShopFix founder Aaron Stokes and what it meant to step up during a difficult season. Michael breaks down his “Profit Pitfalls” session, explaining how profitability is shaped by daily decisions and how common pitfalls often come down to leadership, discipline, and accountability. He shares why advisors should be held accountable for gross profit per hour, pricing, and turning marketing efforts into car count, while owners need to maintain consistent financial rhythms. Michael also defines leadership as doing the right things when no one is watching and shares Aaron Stokes’ powerful mantra: “I will lend you confidence at 0% interest forever.”

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Timestamps:

    00:00 Pressure Reveals Leaders
    00:30 Podcast Liftoff Intro
    01:03 Live Expo Guest Intro
    01:57 Sponsor Break Hiring Marketing
    03:27 Michael Background ShopFix
    04:26 From Broke to Breakthrough
    06:23 Stepping Up After Tragedy
    10:04 Sponsor Break Shop Tools
    12:37 Profit Pitfalls Accountability
    14:46 Fear Avoiding Hard Talks
    16:19 Owner Rhythms Discipline
    19:04 Fix Owner Fix Shop
    19:44 Connect With ShopFix
    20:32 Leadership Rapid Fire
    21:34 Lending Confidence Quote
    23:10 Closing Thanks Signoff

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    24 min
  8. Ep 180: You Can’t Lead Others Until You Lead Yourself with J'anvieu Parnell and Lola Schmidt

    Episode 185

    Show notes

    Live from ASTA Expo 2026, Josh Parnell sits down with Lola Schmidt of Schmidt Auto Care and J'anvieu Parnell, founder of Limitless Ladies, to talk about self leadership, identity, relationships, and leading with purpose. J'anvieu Parnell shares her journey from counseling to creating a community where women can support and encourage one another. Lola offers practical advice for working with a spouse, including setting boundaries, defining roles, creating separate workspaces, and knowing when to seek outside help. They also reflect on the Refuge women’s retreat in Montana, choosing faith over fear, staying connected intentionally, and taking the first step toward purpose. The episode also includes details about an upcoming two day leadership training at Schmidt Auto Care on April 9 and 10, 2027.

    Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.thebeardedbrotherhood.co to grab your grooming essentials from The Bearded Brotherhood.

    Timestamps:

    00:00 Lead Yourself First
    00:17 Podcast Intro
    00:50 Live at ASTA Expo
    02:39 Meet Lauralee Schmidt
    03:25 Limitless Leadership Sponsor
    04:11 Genevieve and Limitless Ladies
    05:02 Behind the Scenes Struggles
    07:20 Self Care and Empty Cup
    09:04 Bearded Brotherhood Sponsor
    10:05 Working With Your Spouse
    12:57 Boundaries and Respect Styles
    14:56 Join Limitless Ladies
    15:50 Women Supporting Women
    17:42 Montana Refuge Retreat
    19:46 Mountains Sparked the Vision
    21:12 Faith Over Fear
    22:00 Purpose Fuels Discipline
    23:35 Serving Others Daily
    24:32 Just Take the Step
    25:19 Culture and Leading Teams
    26:51 Staying Connected After Retreat
    28:12 Building Safe Community
    28:57 Intentional Friendship
    29:36 Springboro Leadership Training
    31:35 Defining Real Leadership
    33:15 Lola in Two Words
    34:45 Worth the Hard Journey
    35:10 Calls to Action and Sign Off

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    36 min
  9. Ep 179: The Leadership Secret to Better Difficult Conversations with Amy P. Kelly

    Episode 184

    Show notes

    In this episode, Josh Parnell sits down with Amy P. Kelly, USA Today best-selling author and VP of consulting for Jon Gordon’s companies, to discuss purpose-driven leadership, workplace culture, and why difficult conversations don’t have to be difficult. Amy shares her story and explains how the “P” in her name represents purpose, including how people can discover their purpose through serving others, recognizing patterns, identifying strengths, and paying attention to what brings fulfillment. She also discusses her book Work Is Personal and challenges the idea that leadership and business should not be personal, sharing an HR-informed framework for creating workplaces that attract and retain great people. Amy and Josh then explore her co-authored book Difficult Conversations Don’t Have to Be Difficult, covering the importance of preparation, practice, reducing defensiveness, choosing a small ego and big mission mindset, and addressing issues proactively instead of relying on repair. The conversation closes with leadership lessons about teamwork, shared success, and putting the mission ahead of the individual.

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co/ to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com/ to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com/.

    Timestamps:

    00:00 What Makes a Leader
    00:45 Welcome and Guest Intro
    02:27 Sponsors and Partners
    03:55 Amy P Story and Purpose
    09:21 Finding Your Purpose
    12:52 Work Is Personal Book
    18:27 Difficult Conversations Framework
    26:04 Preparation Over Repair
    30:52 Mechanics and Leadership Lessons
    34:10 Rapid Fire Leadership Questions
    38:15 Final Thanks and Sendoff

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    39 min
  10. Ep 178: How This AI Is Helping Auto Repair Shops Work Smarter with Jay Warida

    Episode 183

    Show notes

    In this episode, Josh Parnell sits down with Jay Warida, co founder and CEO of Carvis, to discuss AI, automotive repair, and the future of shop operations. Jay shares his background as a mechanical engineer and data scientist at Ford and GM, and explains why AI should be an ally for repair shops. He breaks down how Carvis helps service advisors create customer friendly estimates, improve repair order language, handle objections, and streamline the sales process. He also shares how Carvis entered the automotive industry, grew to more than 150 shops, and continues to build its tools around customer feedback. The conversation closes with Jay’s leadership lessons on taking action, staying aligned with your mission, accountability, and thinking long term.

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Timestamps:

    00:00 AI Assistant Teaser
    00:28 Podcast Intro and Welcome
    01:01 Meet Jay and Carvis
    01:57 Sponsor Break
    03:25 Jay’s Background in Auto and Data
    05:01 AI as an Ally, Not an Enemy
    07:02 Carvis Mission for Shops
    07:37 Sponsor Break
    08:46 How Carvis Entered the Industry
    11:11 What Carvis Does for Advisors
    12:56 Sales Mode and Objections
    14:59 Customer Feedback and New Agent
    16:34 How to Contact Carvis
    17:14 Leadership and Company Culture
    20:25 Taking Action Over Fear
    22:44 Best Mentor Advice
    24:02 Closing Thanks and Call to Action

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    26 min
  11. Ep 177: Is AI Changing How Customers Trust Your Shop? with Uwe Kleinschmidt

    Episode 182

    Show notes

    In this episode, Josh Parnell sits down with Uwe Kleinschmidt, founder of AutoTech IQ, to talk about AI-powered digital inspections, customer education, AI search, reviews, transparency, and what leadership looks like in an increasingly AI-driven industry. AI isn't just changing how auto repair shops operate. It's changing how customers find you, evaluate you, and decide whether they trust you. One idea stood out: Transparency is the new trust. And leaders can't afford to simply use AI. They need to become AI validators—curious enough to experiment, learn, and know when the technology is actually helping.

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Timestamps:

    00:00 Big Ideas
    00:25 Intro & Guest Welcome
    02:24 Sponsor Break
    03:52 Uwe’s Story & Mission
    07:06 Sponsor Break
    08:19 TechAID IQ Explained
    11:21 Faster Inspections with ProView
    13:22 DVI, UX & AI Search
    17:48 Trust & Reviews
    26:23 Transparency Builds Trust
    29:56 Becoming AI Validators
    34:40 AI & Leadership
    41:38 Best Advice
    43:31 Wrap-Up & Farewell

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    44 min
  12. Ep 176: How a Near-Crash Paved the Way for His Leadership with Brad Coleman

    Episode 181

    Show notes

    In this episode, Josh Parnell interviews former NASCAR driver and Safeway Driving CEO Brad Coleman about the near-crash that changed his life and sparked his passion for road safety. Brad shares his journey from racing to driver education, how a Nationwide Insurance simulator helped him understand the dangers of distracted driving, and how his family eventually took over Safeway Driving.

    Brad also explains the idea of “slowing down to speed up,” Safeway’s approach to driver education and safety, and why strong leadership comes down to keeping your word, listening, taking action, and owning accountability.

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Visit https://www.thebeardedbrotherhood.co to grab your grooming essentials from The Bearded Brotherhood.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Timestamps:

    00:00 Near-Miss Wake-Up Call
    00:31 Podcast Intro
    01:05 Meet Brad Coleman
    01:43 Sponsor Breaks
    03:16 From NASCAR to Driver Education
    04:00 The Simulator That Sparked Change
    07:02 Slowing Down to Speed Up
    09:16 The Reality of Texting and Driving
    11:33 Distracted Driving Curriculum
    13:15 Leadership Means Owning It
    18:43 Franchise Standards and Buy-In
    24:39 Mentor Advice on Failure
    27:37 Message to Franchisees
    30:35 Just Drive: Final Advice
    31:33 Wrap Up and Farewell

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    31 min
  13. Ep 175: Why Change Doesn't Have to Be Scary with Joe Flammer

    Episode 178

    Show notes

    In this episode, Josh Parnell is with Joe Flammer, Account Executive at Broadly and former auto repair marketing professional, about leading through change, embracing feedback, and developing self-awareness. Joe shares how Broadly's evolution into AI-powered tools is helping small businesses improve customer communication and workflow automation, while reflecting on lessons from coaching, faith, and personal growth. The conversation explores navigating uncertainty, overcoming blind spots, emotional regulation, and why intentional leadership starts with knowing yourself.

    Auto Mastery helps make sure the right customers find you on Google, your team converts those opportunities, and you know exactly what your marketing is producing. Visit https://automastery.com/limitless/ to book a complimentary audit today.

    Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Visit https://www.thebeardedbrotherhood.co to grab your grooming essentials from The Bearded Brotherhood.

    Timestamps:

    00:00 Know Yourself First
    00:37 Podcast Welcome
    01:10 Meet Joe Flammer
    02:10 Sponsor Break
    03:40 Joe's Journey to Broadly
    06:05 Career Path in Automotive Marketing
    09:12 Navigating Change with Confidence
    10:24 Faith Over Fear
    15:42 The Best Leadership Advice Joe Received
    17:41 Understanding Blind Spots
    20:07 Emotional Regulation in Leadership
    22:16 Defining Leadership
    24:38 Truth Tellers and T-Groups
    30:46 Receiving Feedback Without Taking It Personally
    33:35 Where to Connect and Closing Remarks

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    36 min
  14. Ep 174: More Leads Won't Fix a Broken Sales Process with Christian Mosley

    Episode 180

    Show notes

    In this episode, Josh Parnell welcomes Christian Mosley of Auto Mastery to discuss why generating leads is only the beginning of growing an independent auto repair shop. Christian explains how websites, SEO, and Google Ads can bring in potential customers, but shops still need to answer the phone, remove unnecessary friction, and confidently ask for the appointment.

    Drawing from his experience as a former shop owner, Christian explains how call recordings, transcripts, and data can reveal missed opportunities, capacity problems, and weaknesses in the customer experience. He also shares leadership lessons around one-on-ones, the 1-3-1 problem-solving method, and the importance of inspecting what you expect.

    Learn more about Promotive or start your next search at https://www.gopromotive.com/.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co/ to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com/ to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Optimize Labor. Unlock Capacity. For less than $5 a day per technician, improve absorption rate, increase ELR, and give

    your techs the career pathway that keeps them engaged and in the bay. Book a demo today!

    https://meetings.hubspot.com/jen-grimes/demo-meeting?uuid=57616c84-28ec-48d0-9a44-7b64074e5d8c

    Timestamps:

    00:00 Lead Generation Reality Check
    00:23 Podcast Intro
    00:56 Meet Christian Mosley
    01:35 Sponsor Break
    03:02 What Auto Mastery Does
    05:50 From Shop Owner to Marketer
    09:49 Data-Driven Call Conversion
    14:57 Fixing Phones and Training Teams
    18:22 Why Shops Choose Auto Mastery
    23:42 Defining Leadership
    24:40 Putting Leadership Training Into Practice
    29:50 Best Coaching Advice
    32:51 Final Wisdom and Contact

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    34 min
  15. Ep 173: How to Upskill Leadership Skills in the AI Era with Jacki Lutz

    Episode 179

    Show notes

    In this episode, Josh Parnell welcomes Jacki Lutz, Content Director at the Auto Care Association, to discuss why automotive businesses need to build a strong digital presence as search increasingly shifts toward AI tools like ChatGPT. Jacki explains how the Auto Care Association supports the aftermarket through advocacy, education, and efforts like right to repair, while emphasizing the power of content and social media to attract customers and future technicians.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Timestamps:

    00:00 Why Your Online Presence Matters
    00:19 Podcast Intro
    00:53 Meet Jacki Lutz
    02:12 Sponsor Break
    03:52 The Auto Care Association’s Mission
    06:30 Building a Digital Presence
    09:11 Sponsor Break
    10:24 AI as an Ally, Not an Enemy
    12:39 Using AI for Shop Marketing
    14:27 Why AI Will Become Standard
    18:22 Leading Through Change
    24:42 Mindset and Faith
    29:04 The Best Advice: Control What You Can
    31:30 Where to Find Jacki
    32:52 Closing Thoughts

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    33 min
  16. Ep 172: People Don't Buy What They Can't Trust with Kamran Rahman and Saurav Kumar

    Episode 177

    Show notes

    In this episode, Josh Parnell welcomes Kamran Rahman and Saurav Kumar, co-founders of 47 Consulting, to discuss how authentic storytelling helps independent auto repair shops stand out. They explain why the automotive industry's values drew them in, how consistent video content builds trust before a customer ever visits the shop, and why the best marketing highlights the people behind the business. The conversation also explores leadership, creative partnerships, and building a brand that customers remember.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Timestamps:

    00:00 Trust Before the Door
    00:15 Podcast Introduction and Guests
    01:33 Sponsors and Partners
    03:02 Why Automotive Was the Right Fit
    05:36 Helping Teams Feel Comfortable on Camera
    08:25 Sponsor Messages
    10:38 Connection Before Content
    15:34 What 47 Consulting Does
    17:46 Building Trust Through Storytelling
    25:59 The Three Media Pillars
    29:13 The Story Behind the Name "47"
    31:09 Leadership and Business Partnership
    38:41 The Best Leadership Advice They Received
    41:05 How to Connect with 47 Consulting
    41:33 Final Sendoff

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    42 min
  17. Ep 171: How Emotional Intelligence Makes Better Leaders with Dan Taylor

    Episode 176

    Show notes

    In this episode, Josh Parnell welcomes Dan Taylor, Chief Learning Officer and Performance Coach for Power Peer Groups, to discuss how great leadership is built through emotional intelligence, communication, and continuous learning. Drawing from a career that includes Fortune 500 companies like FedEx, Dan shares why peer groups and coaching help leaders grow faster, how "speaking greatness" into others unlocks potential, and why most people succeed when given the right support, systems, and environment.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Optimize Labor. Unlock Capacity. For less than $5 a day per technician, improve absorption rate, increase ELR, and give your techs the career pathway that keeps them engaged and in the bay. Book a demo today!

    https://meetings.hubspot.com/jen-grimes/demo-meeting?utm_campaign=41778739-Limitless+Leadership&utm_source=Limited+Leadership&utm_medium=LL+referral&uuid=57616c84-28ec-48d0-9a44-7b64074e5d8c

    Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com.

    Timestamps:

    00:00 People First Mindset

    00:29 Podcast Introduction and Welcome

    01:02 Meet Dan Taylor

    02:18 Sponsor: Shop Marketing Pros

    03:53 Dan's Career Journey

    08:15 What Power Peer Groups Does

    09:27 Sponsor Break

    11:20 Women in Leadership

    15:10 Group Coaching vs. One-on-One Coaching

    19:20 Defining Leadership

    22:46 Speaking Greatness Into Others

    25:52 Challenging Limiting Beliefs

    26:31 The Two Sides of Emotional Intelligence

    27:13 Breaking Negative Thought Loops

    28:48 Why People Skills Drive Performance

    30:31 How Work and Home Affect Each Other

    32:37 Communication, Coaching, and Leadership

    33:37 Everyone Leads Themselves First

    35:02 Never Stop Learning

    35:39 The Five Communication Styles

    40:16 Leadership Book Recommendations

    41:59 The Best Leadership Advice Dan Received

    44:47 Recognition and Closing Thoughts

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    46 min
  18. Ep 170: Why We Should Reject Mediocrity with Andrew Klement

    Episode 175

    Show notes

    In this episode, Josh interviews Andrew Klement, former Christian Brothers technician and new owner of Finley River Auto & Diesel in Ozark, Missouri, about launching his repair shop and building a culture centered on excellence. Andrew shares why excellence goes beyond clean facilities, it requires consistency, teamwork, continuous improvement, and a commitment to serving both customers and employees well. He also discusses hiring a coach early, creating a people-first workplace, learning from costly mistakes, and building systems that allow the business to grow without sacrificing culture.

    Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Timestamps:

    00:00 Excellence Mindset Teaser

    00:22 Podcast Introduction and Welcome

    00:55 Meet Andrew Klement

    02:37 Sponsor: Promotive

    03:24 Sponsor: Shop Marketing Pros

    04:17 Andrew's Origin Story

    05:29 Defining Excellence

    07:34 Putting People First

    07:49 Sponsor: Tekmetric

    09:02 Building a Kaizen Culture

    12:35 Hiring and Building the Team

    16:20 Early Financial Challenges

    19:14 The Best Advice: Hire a Coach

    22:07 What Leadership Means

    23:41 Vision and Mission Alignment

    24:49 Mission Statement Workshop

    25:48 Building Team Buy-In

    27:22 Why Complacency Breeds Mediocrity

    30:27 Creating a Low-Stress Culture

    33:07 The "Leaders Eat Last" Mindset

    34:22 Learning from Mistakes and Improving Processes

    38:31 Mentorship and Lessons from the Past

    41:25 Faith Over Fear

    42:51 The Hard but Rewarding Journey

    44:26 Final Thanks and Sign-Off

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    45 min
  19. Ep 169: How They Doubled Revenue With Fewer People with Brian Moak

    Episode 174

    Show notes

    In this episode, Josh Parnell is with Brian Moak, 2025 Ratchet+Wrench All-Star/Owner of the Year and Executive VP of the Heart Division at Telly Tire, about building high-performing automotive businesses through strong leadership, systems, and a people-first culture. Brian shares how he nearly bankrupted his family business after buying it at 27, then transformed it by focusing on data, operational systems, and solving root problems instead of symptoms. The conversation explores leadership principles, acquisitions, employee retention, and creating a culture where people and performance thrive together. Stop managing chaos and start leading with purpose.

    Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com.

    Visit https://www.thebeardedbrotherhood.co to grab your grooming essentials from The Bearded Brotherhood.

    Timestamps:

    00:00 Every Minute Matters

    00:29 Podcast Introduction

    01:02 Meet Brian Moak

    02:36 Sponsor Break

    04:08 The Heart Division

    06:27 Brian's Story 08:39

    Leading with Heart 12:27

    Lessons from Turning the Business Around

    18:14 Why Capacity Is a Mindset

    24:12 The Acquisition Decision

    26:53 A Three-Hour Turning Point

    27:31 Building a People-First Culture

    28:21 Life After the Acquisition

    31:14 How to Connect with Brian

    32:31 Leadership Helps People Win

    33:12 Building Long-Term Employee Loyalty

    36:15 Developing Homegrown Talent

    39:02 "Keep the Problem the Problem"

    44:27 Creating Team Ownership

    47:29 Final Thoughts and Closing

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    50 min
  20. Ep 168: Stop Guessing. Start Leading. | Eric Joern

    Episode 173

    Show notes

    In this episode, Josh Parnell sits down with Eric Joern, partner and Chief Revenue Officer at Kaizen CPAs and Advisors, to discuss how financial strategy can help auto repair shops grow beyond simply balancing the books. Eric shares his journey from working at a car dealership to becoming a CPA and helping Kaizen specialize in the automotive industry. The conversation explores leadership, employee development, accountability, continuous training, and why great advisors do much more than prepare tax returns—they help business owners make better decisions.

    Learn more about Promotive or start your next search at https://www.gopromotive.com/.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co/ to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com/ to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Optimize Labor. Unlock Capacity. For less than $5 a day per technician, improve absorption rate, increase ELR, and give

    your techs the career pathway that keeps them engaged and in the bay. Book a demo today!

    https://meetings.hubspot.com/jen-grimes/demo-meeting?uuid=57616c84-28ec-48d0-9a44-7b64074e5d8c

    Timestamps:

    00:00 Cut Through the Noise
    00:25 Podcast Introduction and Guest
    01:24 Sponsor Messages
    03:22 Introducing Under the Hood CPA
    04:38 What Kaizen CPAs Does
    06:40 Eric's Career Journey
    08:43 From Dealership Employee to CPA
    12:29 Specializing in the Automotive Industry
    15:47 Defining Leadership
    16:46 Training as a Long-Term Investment
    19:28 Kaizen's Training Systems
    20:06 Customized Growth and One-on-Ones
    21:52 Building Better Employee Relationships
    22:48 EOS Quarterly Check-Ins
    23:14 Supporting Employees Beyond Work
    23:53 Leading Across Multiple States
    24:58 Rethinking Shop Hours
    25:42 Scheduling for Success
    27:14 Building Customer Loyalty
    28:15 Developing a Growth Mindset
    30:24 Helping Shops Embrace Change
    31:34 Why Accountability Matters
    32:34 The Best Leadership Advice Eric Received
    34:03 Time, Action, and Execution
    35:50 Under the Hood CPA Podcast Launch
    37:23 Where to Find Kaizen CPAs
    40:07 Final Sign-Off

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

    41 min