The My Wife Quit Her Job Podcast With Steve Chou

High ticket dropshipping done right: Jayden Clark sold pergolas from domestic brands, hit $1M in year one, and sold the store for $700K. Here is his playbook.

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What counts as handmade on Etsy now? Etsy quietly cut templated designs from its rules. Toni Herrbach and I debate the bans, AI disclosure, and who pays for handmade.

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I used Claude Code to analyze my YouTube channel. It found a backstory habit costing 15-20 retention points per video, plus which topics to double down on and drop.

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Amazon blocks AI shopping agents like Meta's Muse to protect a $68 billion ad business. Here is why that move hurts Amazon sellers and what to do about it.

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How to sell clothing on Amazon when Chinese sellers own the low end: Sharona Ozeri built a 7-figure resort wear brand from $5K in bartending tips. Here is her playbook.

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Bumblebee Linens has grown for 18 years without social media. Toni Anderson argues new sellers cannot skip it. Here is the honest answer for your stage and personality.

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Reddit's citations in ChatGPT fell 86% overnight the same week Reddit joined the S&P 500. The gamification playbook that agencies charged $20K a month for is over.

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Where ecommerce sellers lose money: successful Amazon-only sellers now net low single digits, and the leak is fees that never appear as a line in their books.

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What AI cannot do for your business: supply missing context, judge creative work consistently, or hold instructions across a long task. Everything else, hand off.

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43% of shoppers abandon a store with no buy now pay later option, and BNPL on product pages lifted average order value 91%. Here is what it costs sellers.

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A wave of frivolous Shopify privacy lawsuits under CIPA (California) and FSCA (Florida) is hitting sellers with $6K-$20K settlement demands. Here's how to avoid them.

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YouTube dropped its affiliate threshold to 500 subs and lets creators tag physical products under videos. One under-10K-sub channel drove $20K in product sales last year. Here's the playbook.

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Steve and Toni break down the exact AI workflow they use to publish daily content that sounds human, not like generic ChatGPT slop.

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Kari Capone 10x'd her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too.

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The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni and I broke down a seven-figure product launch from someone in the ECF forums who spent zero dollars on ads. She built a community for a year before she ever mentioned her brand, and when she finally launched, her people bought. That is the entire playbook in one sentence. Meta ad costs have gotten so brutal that seasoned sellers are quitting the platform, and the old “build it […]

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Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for launching a niche product without an audience.

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Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus what to skip.

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Andrew Youderian surveyed 300 seven, eight, and nine-figure ecommerce store owners on the state of the industry. Manufacturing is up 50%, Amazon is fading, and owning a warehouse cuts your growth by 80%.

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Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here's the real playbook for launching with a $5K budget, why only 0.4% of creators drive most sales, and how to build a hungry affiliate community.

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After 12+ years recommending WordPress for ecommerce blogs, we're switching to Shopify's blog for new content. Here's why the tracking, AI-search, and user-experience math has flipped.

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