The Professional Artist Podcast: Art Business Transformations

Free 4-Day “Gallery Ready” Challenge for artists: https://professionalartist.com/free

Isca has worked with some of her galleries for over 20 years and treats them as business partners.

Learn how to present yourself to galleries as a partner they’ll want to keep.

Join us live online Nov 16–19 at 7PM ET to learn when you’re gallery-ready, how to price your work and how to present yourself with confidence.

Register free.
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Does the right gallery partner exist for your art, and how do you know when you have found it?

In this episode of The Professional Artist Podcast, New York-based painter Isca Greenfield-Sanders is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

Isca’s work is held in the collections of the Solomon R. Guggenheim Museum, the Brooklyn Museum, and the Victoria and Albert Museum. In over 25 years, she has learned to treat her galleries as business partners.

In this conversation, Isca breaks down how to tell if a gallery is the right fit, how to build relationships with new galleries, and why a bigger, more prestigious name is not always the better partner.

This episode is an honest look at being upfront in a business relationship and recognizing when it is time to move on.

“I view my galleries as my business partners. They are the public face of my work”

— Isca Greenfield-Sanders

Timestamps:

00:00 Introduction

01:41 Lake Beach: Photography, Painting, and the Process

05:06 A Senior Show in Italy

07:41 Building Gallery Relationships That Last for Decades

11:36 Pink Wildflowers: A New Way of Seeing

13:17 How to Choose the Right Gallery

16:13 Getting Into a New Gallery Through Other Artists

17:13 Becoming a Beginner Again: Salt Beach Woodblock Print

18:41 Final Advice

Connect with Isca

Website: https://iscags.com/

Instagram: https://www.instagram.com/iscags/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

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Membership:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

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Alejandra works with galleries and shows at art fairs on three continents, where she learned that collectors buy connection, not pressure.

Learn how to present yourself and your work to galleries with that same ease.

Join us live online Nov 16–19 at 7PM ET to learn when you’re gallery-ready, how to price your work and how to present yourself with confidence.

Register free.
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Does pushing harder to sell your art make buyers walk away?

In this episode of The Professional Artist Podcast, geometric painter Alejandra Sieder is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

Alejandra is a Venezuelan-born painter based in Australia, with work shown at art fairs in Berlin, Singapore, Hong Kong, and the USA. She spent decades as a graphic designer before committing fully to painting.

Instead of chasing sales, she builds her career through small decisions made consistently over time.

In this deep dive, Alejandra breaks down what to do, and what not to do, when a collector approaches your work.
She also explains why people really decide to buy, and how to know when you are ready to leave your day job.

This episode is a grounded look at selling without pressure and making the move to full-time artist at the right moment.

“If you sell from scarcity, you will not sell the painting. People know when you are pushing for a sale.”

—Alejandra Sieder

Timestamps:

00:00 Content Note and Introduction

01:52 Many Territories: Identity, Migration, and Geometry

04:39 Thirty Years Balancing Graphic Design and Painting

07:46 Using Your Day Job to Build Your Art Career

10:01 Labyrinth: A New Sense of Time

13:50 Building Income Streams as an Independent Artist

16:04 What to Do When a Collector Enters Your Booth

19:57 Selling Without Scarcity: Letting the Painting Choose

19:58 Golden Cave: A Decade in One Painting

21:23 Final Advice

Connect with Alejandra

Website: https://alejandrasieder.com/

Instagram: https://www.instagram.com/alejandrasieder/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day “Gallery Ready” Challenge for artists: https://professionalartist.com/free

Glory Day earns money as an artist in many ways, including through galleries. Learn how to land your first (or next) gallery now.

Join us live online Nov 16–19 at 7PM ET to learn when you’re gallery-ready, how to price your work and how to present yourself with confidence. Register free.

Can selling your art feel natural or does it always come with a performance?

In this episode of The Professional Artist Podcast, interdisciplinary artist Glory Day McSharry is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

Glory Day is based in South Carolina and has built a thriving art business across three income streams: galleries, national art festivals, and commissions.

Each one feeds the others in ways that aren’t immediately obvious from the outside.

Rather than following a fixed formula, she has learned to spot opportunities and clear whatever is in the way of taking them, turning that instinct into a sustainable practice.

In this conversation, Glory Day breaks down how to build multiple income streams from a single art practice, where to find buyers beyond traditional galleries, and how to sell your work without feeling like a salesperson.

“Sales is a language that you learn because it has to do with helping someone give you the means to continue your practice, which happens to be money.”

—Glory Day McSharry

Timestamps:

00:00 Introduction

01:38 Fancy Pantry: Personal Narrative in the Paintings

04:04 Three Income Streams

05:57 Breaking Down the Numbers

07:34 Working in Series and Studio Output

09:11 Green Puddles: Chaos, Interior Space, and Home Renovation

11:06 The California Festival Failure

13:28 What It Takes to Show Up Well at Festivals

14:48 Selling Without Performing: The Philosophy Behind the Work

19:27 Bloodlines - Monumentalizing Female Labor

21:20 Final Advice

Connect with Glory Day

Website: https://www.glorydayloflin.com/aboutme

Instagram: https://www.instagram.com/glorydaystudio/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:
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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

---

Can you build a successful art career without letting success change the art you make?

In this episode of The Professional Artist Podcast, painter Loribelle Spirovski is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

Loribelle is a Filipino-Australian figurative painter whose psychologically charged portraits have been exhibited internationally.

She has earned multiple selections for Australia’s prestigious Archibald Prize, including the 2025 People’s Choice Award.

Along the way, she learned that the job side of an art career can compromise the integrity of the work itself.

In this episode, Loribelle shares why trying to make the “right” art can hold you back, how to start earning from your art before a gallery represents you, and why working harder can eventually work against you.

“I was trying to please these imagined judges instead of being true to what I actually wanted to paint..”

—Loribelle Spirovski

Timestamps:

00:00 Introduction

01:38 Lux Aeterna: Memory, Trauma, and the Body

05:21 Growing Up Between Cultures

08:14 The MFA Decision

11:32 Getting Into Residencies Without a Strong CV Yet

14:48 How Curators Actually Find Artists

17:03 Pricing Work When You’re Still Building Confidence

19:44 Memento Mori: When the Work Shifts Direction

22:17 Final Advice

Connect with Loribelle

Website: https://loribellespirovski.com/

Instagram: https://www.instagram.com/loribellespirovski

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment.
We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

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How does an artist actually get their work into a museum?

In this episode of The Professional Artist Podcast, painter Elizabeth Barlow is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Based in California, Elizabeth has built a career that has taken her work into museums, hospitals, churches, corporate collections, and the San Francisco Opera.

Along the way, she has learned that museum opportunities often begin long before an artist ever asks a curator to consider their work.

In this episode, Elizabeth shares how artists can build genuine relationships with museums and curators, what to do when you don't already have a connection inside an institution, and why supporting museums can be an investment in your own career.

She also explores a less obvious route into museum collections and why some opportunities need to be created rather than waited for.

“I view it as an investment in my art to get to know people, to support them and to support the museum.”

—Elizabeth Barlow

Timestamps:

00:00 Introduction

01:38 Empress - From Portraits in Absentia to Flower Portraits

05:13 Getting Into Museum Collections - The Long Game of Showing Up

08:28 The San Francisco Opera Donation - A Gift That Led to a Commission

09:47 The Phoenix Rose - What Survived the Fire

12:20 When Donating Work Makes Strategic Sense

13:52 Approaching Institutions Cold

15:18 Transfiguration - The Church Commission

18:17 Final Advice

Connect with Elizabeth

Website: https://www.elizabethbarlowart.com/

Instagram: https://www.instagram.com/elizabethbarlowartist/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

---

What if getting your art discovered has less to do with chasing galleries and more to do with putting your work where people can find it?

In this episode of The Professional Artist Podcast, landscape painter Thomas Sarrantonio is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Based in New York, Thomas has been exhibiting since the 1980s and has spent decades building his career around painting, teaching, and his local artistic community.

His work has earned a Pollock-Krasner grant and gallery representation, but many of those opportunities came to him rather than through actively pursuing galleries.

In this episode, Thomas shares how showing his work in libraries, bakeries, and other community spaces helped create unexpected opportunities, how relationships with other artists contributed to his career, and what he has learned from working with multiple commercial galleries.

“Galleries have found me. I never really was good at selling myself, and I didn't feel comfortable doing that, so I usually just gave up on that.”

— Thomas Sarrantonio

Timestamps:

00:00 Introduction
01:38 Field Painting : Plein Air at First Light
04:43 Showing Up Without Selling Yourself - Libraries, Bakeries, and Community
08:26 Practical Tips for Showing Outside Commercial Galleries
10:55 Sunset With Storm Offshore: A Labor of Love
15:49 Never Give Up Creative Freedom to a Gallery
18:21 Visibility
20:33 Final Advice

Connect with Thomas

Website: https://www.thomassarrantonio.com/

Instagram: https://www.instagram.com/thomassarrantonio/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
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What if keeping your day job could actually help you build a stronger art career?

In this episode of The Professional Artist Podcast, ceramic artist Oami Powers is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Based in North Carolina, Oami spent nearly two decades working in clothing and product design before finding her way to ceramics.

She has since built a nationally exhibited studio practice while continuing to work a day job four days a week.

In this episode, Oami shares why financial stability can give artists the freedom to develop their work without rushing the process, what moved her career forward without a single defining "big break," and why taking longer to find your voice can ultimately be an advantage.

“It takes you a while to figure out who you are as an artist, even if you're starting in your 40s like me… and having a day job allows you to do that.”

— Oami Powers

Timestamps:

00:00 Introduction

01:38 Tender Tangle - A Pile of Ceramic Objects

04:04 From Clothing Design to Clay - Finding the Right Medium

06:51 The First Residency While Keeping the Day Job

09:15 Working at the Museum - Learning the Art Ecosystem

11:05 Adrift - Building a Visual Vocabulary from Memory

13:06 Why Quitting the Day Job Too Soon Can Cost You

16:05 What a Serious Art Career Looks Like Alongside a Day Job

18:06 Ghost - A Piece Made from Grief

20:38 Final Advice

Connect with Oami

Website: https://www.oamipowers.com/

Instagram: https://www.instagram.com/oamipowersart/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

---

In this episode of The Professional Artist Podcast, artist and muralist Pepa Ivanoff is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Originally from Australia and now based in Costa Rica, Pepa has built an international career completing 343 murals around the world in just nine years.

Along the way, she learned that treating art like a profession also means understanding exactly what your work costs to create and being willing to charge accordingly.

In this episode, Pepa shares how undercharging led her to resent projects she should have enjoyed, what changed when she calculated the true costs behind her work, and why knowing your value helps you identify which clients and opportunities are actually worth pursuing.

“If you're serious about being an artist, being compensated financially for that is something that you need to get really comfortable with.”

— Pepa Ivanoff

Timestamps:

00:00 Introduction

01:38 Entre Palmeras - A Studio Canvas

03:17 From Surfboards to Murals - How It All Started

04:48 Questioning the Myth That Art Isn't a Real Career

07:25 Financial Freedom on Your Own Terms

09:15 Saying No More Than Yes - Evolving the Commission Practice

11:15 The Bird of Paradise Mural - A Repeat Client

12:09 Having the Money Conversation Early

15:25 Getting Comfortable with the Money Conversation

16:47 How She Discovered She Was Undercharging

18:39 The Pilates Studio Mural - A Client Who Became a Friend

19:29 The Starving Artist Myth

20:36 Final Advice

Connect with Pepa

Website: https://pepallama.com/
Instagram: https://www.instagram.com/pepallama/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

https://professionalartist.com/podcast/#join-free-artist-letter

Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

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Is it ever too late to become a professional artist?

In this episode of The Professional Artist Podcast, painter Sarah Richmond is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Sarah is an Australian artist whose vibrant paintings span portraiture and wildlife.

After spending 25 years building and running a successful business with her husband, she decided to sell their company and finally pursue art professionally.

Today, she's exhibiting and selling her work at art fairs across Australia and the United States.

In this episode, Sarah shares why starting later in life can actually be an advantage, how her previous business experience helped her approach art professionally, and what it took to navigate the self-doubt and vulnerability that came with calling herself an artist.

She also discusses taking financial and career risks, building confidence through art fairs, and creating multiple ways to sell her work.

“Anyone can do anything if they really want it. And if it brings you joy, there's no reason why you shouldn't.”

— Sarah Richmond

Timestamps:

00:00 Introduction

01:38 Cocky With A Twist: Layers, Inks, and a Quirky Series

03:32 25 Years in Business Before Taking the Leap

06:16 The First Art Fair in Austin

08:06 Cheers, Ladies: Living Life on Her Own Terms

10:17 Imposter Syndrome and Backing Yourself

13:19 Building Income Streams Beyond Art Fairs

14:11 Out of the Dust: A Longhorn Painted for Texas

15:23 The Identity Shift of Calling Yourself an Artist

17:14 Final Thoughts

Connect with Sarah

Website: https://www.sarahrichmondart.com/
Instagram: https://www.instagram.com/sarahrichmond.art

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

---

What if the thing you think is limiting your art career is actually what could make you stand out?

In this episode of The Professional Artist Podcast, artist Gian Galang is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Based in New York City, Gian is an award-winning artist whose fascination with combat sports became the foundation of his creative career.

By developing a highly recognizable body of work around something he genuinely cared about, he has gone on to work with major brands including the UFC, Nike, Marvel, and ESPN.

In this episode, Gian explains why narrowing your focus can actually expand your opportunities, how a specific artistic niche can help the right audience find your work, and why being deeply aligned with your own interests gives you a better chance of standing out.

“The highest probability of making it as an artist is to be most aligned with what you're into.”

— Gian Galang

Timestamps:

00:00 Introduction
01:38 UFC 281: A UFC Poster
04:38 Growing Up Obsessed with Comics and Combat Sports
08:56 Iron Mike: A Mike Tyson Illustration
09:59 From Combat Sports to Entertainment: How the Niche Expanded
13:08 Why Specificity Builds Confidence with Clients
14:41 Family Portrait
16:11 Narrow Focus, Wide Reach: The Philosophy Behind the Niche
18:20 Final Advice

Connect with Gian

Website: https://giangalang.com/

Instagram: https://www.instagram.com/giangalang/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

---

What if the best person to sell your art isn’t a gallery?

In this episode of The Professional Artist Podcast, collaborative painters Signe and Genna Grushovenko are featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Working as a husband-and-wife team, Signe and Genna transform anonymous vintage photographs into contemporary paintings collected and exhibited throughout the United States.

After years of working with galleries and selling their work directly, Signe and Genna now focus on art fairs, giving them firsthand experience with different sales models and the economics behind each.

In this deep dive, they share why letting go of a revenue stream can sometimes strengthen your business, the real math behind gallery versus direct sales, and how reversing a decision they stood by for 20 years opened up an entirely new source of income.

“Nobody, I think, will sell your work with the same passion that you do.”

— Signe Grushovenko

Timestamps:

00:00 Introduction

01:38 A Sense of Perspective

05:47 Leaving Teaching and Going All In on Sales

09:40 Why They Left the Gallery System

13:12 Mapping Desire

14:34 Selling Your Own Work Without Being Pushy

16:41 Measuring Festival Success Over Time

19:51 Adding Reproductions to the Business

23:11 Streetlight Mafia

23:59 Final thoughts

Connect with Signe and Genna

Website: https://www.grushovenko.com/

Instagram: https://www.instagram.com/thegrushovenkos/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

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---

How do you build a sustainable art career without burning yourself out in the process?

In this episode of The Professional Artist Podcast, contemporary painter Maria Roza is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Based in Turkey, Maria creates figurative work exploring the relationship between humans, nature and our own self-identity.

Since completing her master's degree in painting, she has presented three solo shows and exhibited across Europe and the Middle East.

In this episode, Maria shares what artist burnout actually feels like, the habits helping her recover and build a healthier relationship with her work, and why taking a break can be difficult when your identity and career are tied to creating.

She also challenges the idea that artists should wait to be discovered and explains why creating your own opportunities matters.

“You feel like your body is burning as well, but mentally you feel like you're draining out.”

— Maria Roza

Timestamps:

00:00 Introduction

01:38 Red and Turquoise on The Rails

05:34 Finding Your Voice Through Solitude

09:02 What Artist Burnout Actually Feels Like

12:32 How Self-Compassion and Small Sketches Began the Recovery

16:46 Paralell Aggression

19:46 The Discovery Myth: Taking Charge of Your Own Career

24:06 The Trade

25:26 Final advice

Connect with Maria

Website: https://www.mariaroza.com/

Instagram: https://www.instagram.com/artmariaroza/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

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Ready to take the next step in your art career?

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Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

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Register to get a free pass here: https://professionalartist.com/free

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Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

---

What does it really take to build a career in monumental public art?

In this episode of *The Professional Artist Podcast*, sculptor Heath Satow is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Heath has spent 35 years building a career in large-scale public art, with permanent installations at the Denver Zoo, Raleigh-Durham International Airport, and the 9/11 Memorial. Along the way, he has learned that the finished sculpture is only one part of the job.

In this episode, Heath breaks down how artists get their first public art commissions, the financial risks behind large-scale projects, and why experience has led him to turn down opportunities that don't respect an artist's time and expertise.

This deep dive offers a practical look behind the scenes of public art… and what artists need to understand before pursuing large-scale commissions.

“It was just a thought, and now it's this amazing thing out in the world and that's addictive.”

— Heath Satow

Timestamps:

00:00 Introduction
01:38 The Seed
04:09 Starting Out: Railings, Festivals, and Building a Portfolio
06:48 Why Scale Becomes Addictive
08:44 Transition: The Accidental Discovery of Mirror Polish Stainless
11:07 How to Apply for Public Art Commissions
15:10 Handling Rejection in a Competitive Field
16:09 The Financial Risk Hidden in Every Commission
18:08 Cor
23:29 Final Advice

Connect with Heath

Website: https://www.publicsculpture.com/

Instagram: https://www.instagram.com/publicsculpture/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

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Membership:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

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Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
---

In this episode of The Professional Artist Podcast, illustrator, painter, and educator Francis Vallejo is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Francis is an award-winning artist and Associate Professor of Illustration at the College for Creative Studies.

Over the past two decades, he has built a six-figure creative business by combining multiple income streams, including original artwork, teaching, illustration, commissions, and publishing.

In this episode, Francis shares exactly how he built a business generating more than $120,000 per year, why so many talented artists struggle to reach that level, and the mindset shift that transformed the way he approached his career.

He also explains why artists should value their expertise like any other specialized profession and how diversifying income can create long-term stability.

"Art, in my opinion, can be an extremely profitable pursuit.”

— Francis Vallejo

Timestamps:

00:00 Introduction

01:38 A Pivotal Illustration Project

03:53 The Entrepreneurial Mindset and Building Momentum

05:42 From Broke in His 20s to Six Figures: The Income Breakdown

10:54 The Alaska Residency and the Accidental Printmaking Discovery

15:08 Why Talented Artists Stay Stuck : The Mindset Shift

17:20 Talking About Your Work as a Problem You Solve

18:43 Finding Community

21:28 Final Advice

Connect with Francis

Website: https://www.francisvallejo.com/

Instagram: https://www.instagram.com/francisvallejoart/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

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Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

---

What does it actually take to build a career creating high-paying commissions for interior designers?

In this episode of The Professional Artist Podcast, abstract painter Lara Scolari is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Lara is an Australian abstract artist whose nature-inspired paintings are collected internationally across Australia, Asia, Europe, and the United States.

Alongside her exhibition career, she has built a thriving commission business working with leading interior designers and has expanded her practice through licensing partnerships, including luxury rug collections.

In this episode, Lara explains how artists can build relationships with interior designers, what a professional commission process looks like from inquiry to installation, and why preparation, consistency, and a polished presentation matter more than waiting for the perfect opportunity.

"You've gotta put yourself out there. You've gotta back yourself. You have to take the risk that may not end in anything.”

— Lara Scolari

Timestamps:

00:00 Introduction
01:38 Yellow Water Cruising
05:00 Translating Paintings into Rugs and Licensing
07:40 Building an International Exhibition Career
10:16 Wendy's Bolt
10:48 How Greg Natale Walked Through the Door
13:40 The Interior Designer Commission Process
16:09 Where Designers Discover New Artists
17:48 Snorkeling With Matisse
18:55 Final advice

Connect with Lara

Website: https://larascolari.com/

Instagram: https://www.instagram.com/larascolari/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

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Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
---

What's the biggest money mistake keeping artists from building a sustainable career?

In this episode of The Professional Artist Podcast, sculptor and public artist Matt McConnell is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

For more than 25 years, Matt has built a career creating large-scale public art while learning the financial systems required to sustain a creative business.

From budgeting complex commissions to pricing work with confidence, he's discovered that profitability starts long before a project begins.

In this episode, Matt explains why undercharging is only part of the problem, how understanding your true costs changes the way you price your work, and how saying no to the wrong projects can ultimately make your business more profitable.

" You have to decide that you are comfortable saying what something costs at risk of losing it”

— Matt McConnell

Timestamps:

00:00 Introduction

01:41 Crescent

05:32 Pricing Large-Scale Projects Without Losing Money

11:16 Helix Series

13:10 The Psychology of Charging What You're Worth

17:55 Infinity

20:38 Why Budgeting Is the Most Important Skill an Artist Can Learn

23:38 Final thoughts

Connect with Matt

Website: https://www.mattmcconnell.com/

Instagram: https://www.instagram.com/mcconnellstudios/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

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Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
---

What happens when the creative industry changes faster than your career plan?

In this episode of The Professional Artist Podcast, artist, illustrator, and educator Wouter Tulp is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

Over several decades, Wouter has repeatedly adapted his career as the creative industry evolved.

Rather than relying on one role or income source, he built a sustainable practice through illustration, education, personal work, and professional relationships.

In this deep dive, Wouter shares how artists can protect their creative voice, build multiple income streams, and stay visible as AI and new technology reshape the industry.

"Instead of learning a trick you can create a vision and you can tell a story, and I think that's something AI can never do.”

— Wouter Tulp

Timestamps:
00:00 Introduction
01:38 Daily Gesture Drawing Practice
03:47 Pivoting the Career
08:54 AI and the Future of Creative Work
10:45 Balancing Client Work with Personal Painting
13:24 The Jazz Painting
14:49 What AI Can Never Replace
17:40 Native American Portrait Series
19:12 Letting Go of External Validation
21:00 Final thoughts

Connect with Wouter

Website: https://www.woutertulp.com/

Instagram: https://www.instagram.com/woutertulp/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

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Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
---

Do curators discover artists… or do artists create the opportunities to be discovered?

In this episode of The Professional Artist Podcast, figurative painter Alia El-Bermani is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Alia's work has been exhibited in museums and galleries across the United States, Canada, and Europe.

Rather than waiting for opportunities to find her, she built a career by intentionally connecting with curators, staying in touch over time, and creating professional relationships that led to long-term collaborations.

In this deep dive, Alia shares what it actually takes to get on a curator's radar, why rejection is often the beginning of new opportunities, and how thoughtful outreach can grow into long-term professional relationships that shape a career.

“You need to continually find curators that will help support you and put you in places that you never even dreamed of.”

— Alia El-Bermani

Timestamps:

00:00 Introduction

01:38 The Futures We Behold: Dreaming Beyond the Patriarchy

03:24 Income Streams and Studio Structure

06:38 Playing the Long Game: Career Advice to Her Younger Self

07:54 How to Get a Curator Into Your Studio

10:09 The First Outreach Email

11:10 Vessel: Grief, Loss, and the 2019 Solo Show

14:36 Applying for Grants

17:14 Hear Me: Community and Peer Support

18:27 Final Advice

Connect with Alia

Website: https://alia-fineart.com/

Instagram: https://www.instagram.com/aliapainter/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

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Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

---

What if the biggest advantage in building an art career has nothing to do with art school?

In this episode of The Professional Artist Podcast, geometric artist Nima Nabavi is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Nima spent 15 years building businesses before becoming a full-time artist.

Without a formal art education, he applied entrepreneurial thinking to his creative practice… ultimately building a career that includes sold-out exhibitions, museum acquisitions, and large-scale public installations.

In this deep dive, Nima shares the unexpected business decision that helped launch his career, why talent alone rarely creates momentum, and how understanding business fundamentals gave him an advantage when approaching galleries and collectors.

This episode offers a practical perspective on building an art career from the ground up… and why the skills that create opportunity often extend far beyond the studio.

“The very beginning was the hardest part. And so if you can do anything to extend the lifespan of your career in the very beginning, I think there's a big payoff down the line.”

— Nima Nabavi

Timestamps:

00:00 Introduction

01:38 Roswell 2223: Scale and Creative Freedom

04:22 From E-Commerce to Art: Finding the Practice

08:24 Posting the Work and Getting the First Show

11:02 Signal: The Museum Projection Piece

14:44 Pricing Strategy for a Sold-Out First Show

21:25 Noon : Collaborative Work with Jason Seif

24:24 Top lessons

Connect with Nima

Website: https://www.nimanabavi.com/

Instagram: https://www.instagram.com/nimanothome/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment.
We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
--

How do artists build gallery relationships that last not just years… but decades?

In this episode of The Professional Artist Podcast, painter Betsy Eby is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.

Betsy began her career painting in her basement while working day jobs.

Today, she is represented by galleries across the United States and in London, with exhibition schedules booked years in advance.

Her career has been built through long-term gallery partnerships, consistent exhibitions, and a deep commitment to her studio practice.

In this deep dive Betsy shares what keeps galleries invested in an artist over the long term, why relying on a single gallery is rarely enough to build a sustainable career, and how artists can grow the business side of their practice without compromising the work itself.

“ I was painting in my basement, I held various day jobs … and then a gallery picked me up in Seattle. Right now my exhibitions schedule is booked until 2029.”

— Betsy Eby

Timestamps:

00:00 Introduction

01:44 Isles: Encaustic Process

05:01 Music, Health Crisis, and the Work's Evolution

10:04 Building a Career in Seattle

12:57 Sustaining Long-Term Gallery Relationships

13:53 Chromatic Frequencies: The Painting Process

16:00 Why Museums Matter

17:00 Working with Multiple Galleries

19:39 Scriabin's Mystic Chord: Grief and the Dark Palette

22:35 When to Leave the Day Job

24:39 The Red Paintings and Evolving Past Success

25:20 Final advice

Connect with Betsy

Website: https://www.betsyeby.com/

Instagram: https://www.instagram.com/betsyeby/?hl=es-la

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

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Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.