The WarPlan Podcast

Josh Latimer joins Chris and Dante on ClickFunnels Radio to break down why profit, not revenue, is the lever most business owners never pull. He walks through FRAP and the FOPO framework, and the local mastermind model he's using to scale it worldwide.

What You'll Learn In This Episode

- Doubling your marketing won't save a broken business, It just makes you broke faster. Here's the watermelon lesson that saved his company in 90 days...

- In private equity, the people doing the least work make the most money. Here's how a $3 million rollup becomes an $18 million company without adding a single customer...

- A 20% price raise can be a 300% profit raise. Here's the math most owners never run...

- Procrastination isn't a perfectionism problem. It's something much simpler, and much harder to admit...

- The smartest pricing strategy means never charging full price. Here's how "always on sale" can put $300,000 in one owner's pocket...

- Every business needs an offer almost nobody buys. Here's why it makes everything else sell...

- Information was never the real problem, which is why courses are dying. Here's what's replacing them...

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*Connect with Josh Latimer: https://getfrap.com

Copyright 2026: Honor And Fire LLC

Josh sits down to interview Ryan Johnson, one of Josh's students who's since built two separate seven-figure businesses-And the real reason people succeed in business ...

What you'll learn in today's episode

- The specific piece of napkin math Josh taught on an old webinar that made one listener move his entire family within a single week...

- The parallel story Josh tells about joining a $25K mastermind himself, and what he means when he says "belief is transferable"...

- The new "units of pain" theory on why $500K is one of the worst places for a home service business to get stuck...

- How to get rid of stage fright and why it's the exact same thing as being a nurse in the ER...

- The formula Josh has repeated since his own early mentorship days: community plus clarity plus accountability equals a very specific outcome...

- Josh explains the real reason you're not growing... (p.s. You have everything you already need right now)

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Copyright 2026: Honor And Fire LLC

Josh Is BACK And With Some Exciting News, He'll Explain It All In This episode...

Episode Summary:

-We've been building quietly for four years with $3 million invested, and this is the first time we're turning the volume back up. What's coming next for this podcast — and this company — is worth paying attention to...

-here's a reason most small business owners are loud at the wrong time and silent when it counts. Once you understand the "slip and slide" principle, you'll never approach your marketing the same way again...

-Unlock a MASSIVE vault of FREE value by visiting https://warplan.com...

-An HVAC company and a cupcake bakery found a way to send each other a steady stream of customers — without spending a dollar on ads. The way it works is surprisingly simple, and surprisingly powerful...

Join The Waitlist For The Most Epic Webinar Ever ByCLICKING HERE

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frapchapters.com/register

Copyright 2026: Honor And Fire LLC

In this episode, Josh challenges one of the most common beliefs in business—that income comes from effort—and replaces it with a more powerful truth...

Episode Summary:

-Could the constant hustle and “putting out fires” actually be preventing you from building wealth...

-Most people believe money comes from effort—but what if that belief is the very thing keeping you stuck...

-What if the real game-changer isn’t doing more—but thinking more, on purpose...

-What level are you operating in right now… and what would happen if you moved up just one...

-The reason why most entrepreneurs are stuck in the first and second level...

Go To https://frapchapter.com To Learn More!

Subscribe To My Youtube Channel By Going Here: https://www.youtube.com/@JoshuaLatimer

Copyright 2026: Honor And Fire LLC

Do you want to shift from working harder → thinking better, while saving Time, Money, And Energy... Josh Explains How In This Episode...

Episode Summary:

-What if doubling your revenue had nothing to do with getting new customers… and everything to do with how often your current ones come back? This episode quietly flips the way you think about growth on its head...

-Why do some businesses feel stuck no matter how much effort they put in… while others scale almost effortlessly? The answer might be hiding in a single concept you’ve probably been overlooking...

-You’ve heard of subscriptions… but what if they’re not really about recurring revenue at all? There’s a deeper advantage that quietly turns customers into something far more powerful...

-Why do customers sometimes disappear after buying once… and other times stick around for years without even thinking about competitors? The difference isn’t luck—it’s design...

Start Your FRAP Journey By CLICKING HERE

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Copyright 2026: Honor And Fire LLC

Josh pulls back the curtain on 4 ancient principles that the ultra-wealthy have been quietly using for centuries to build empires during recessions, pandemics, and full-blown market chaos — while everyone else is doom-scrolling into poverty...

Episode Summary:

-Your body does it. The economy does it too. And when it happens, the weak get eaten... but the prepared get rich...

-The lie you've been telling yourself about why you're stuck (hint: it's not about money)

-Why the broke guy always adds more... and why the wealthy always cut

-The invisible weapon hiding in every downturn that hands you your competitors' customers, inventory, and businesses on a silver platter

Ready to apply this to your business? Visit FRAPChapters.com

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2026: Honor And Fire LLC

With over 200 million views on YouTube, Travis shares his journey from firefighter to deca-millionaire investor, unpacking powerful lessons about money, faith, investing, mindset, and entrepreneurship.

Episode Summary:

-This conversation goes far beyond tactics. Josh and Travis dive deep into the psychology of wealth, the dangers of emotional investing, the power of proximity, and the mindset shifts required to break free from financial limitations.

-hey also discuss the spiritual side of entrepreneurship, why success often starts internally before it shows up externally, and why many people unknowingly sabotage their own financial future.

-Why being physically around successful people can change the way you think, speak, and act — and why certain breakthroughs can’t happen over Zoom...

-Josh and Travis explore how family expectations, education systems, and societal norms often limit people’s financial potential.

✔️ Subscribe to The War Plan Podcast for more conversations on entrepreneurship, wealth creation, and building a business that aligns with faith, family, and freedom.

Subscribe To My YouTube Channel By CLICKING HERE

Take The "Hidden Revenue Assessment" for FREE Here: CLICK HERE

Copyright 2026: Honor And Fire LLC

In this episode, Josh dives deep into FRAP in the wild — real-world examples of how companies like Texas Roadhouse and Chick-fil-A dominate their industries through intentional choreography, customer experience, and the immutable laws of FRAP: Frequency, Referrals, Average Ticket, and Pricing...

Episode Summary:

-From dinner with his son Tucker to million-dollar transformations in small businesses, Josh shows how profit isn’t just math — it’s mindset and mechanics combined. He unpacks why FRAP isn’t a gimmick, but a universal truth that governs how every business makes money (whether they realize it or not)...

-How big Companies “choreography” creates perceived value, higher prices, and repeat customers...

-“Every dollar you’ve ever made in your life is already the result of FRAP.” Josh teaches you why in this episode...

-How Phil from Australia grew his company from $1.8M to $2.9M — and increased profit by $500K — without ads...

🌐 https://frapchapters.com – Learn more and apply

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2026: Honor And Fire LLC

In this high-energy episode, Josh pulls back the curtain on the next evolution of small business success...

Episode Summary:

-Josh unveils his biggest opportunity yet the launch of FRAP Chapters!!! a movement designed to decentralize business coaching, rebuild real community, and help entrepreneurs multiply profit without falling for online guru hype.

-Josh breaks down the four immutable pillars of FRAP — Frequency, Referrals, Average Ticket, and Pricing — and explains why every business on earth already operates on FRAP (just not effectively yet). He argues that success in business isn’t just about tactics; it’s about proximity, belief, and community — and why the era of rented Lambos and fake “10X” promises is over.

-You’ll learn how FRAP helps business owners create real impact and profit, how “small, local masterminds” are the future of business growth, and how you can be part of this decentralized revolution.

-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com

👉https://frapchapter.com/applyhttps://bit.ly/4qIHn2W

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2026: Honor And Fire LLC

If you want to dive DEEP into business philosophy... Or Learn how to make you're customers more valuable ... Josh and Daniel explains how in this episode...

Episode Summary:

-Today we have a casual chat with the CEO of "SendJim" and long time friend Daniel Dixon...

-Josh and Daniel teach advanced tactics on Marketing, Cost per lead, Economy, Ai and Technology...

-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com

-"If your not growing your dying" In this economy a new way of thinking has to be adopted...

-Daniel Explains how to use tech to create more profit per customer...

What if you could grow your business and help other owners win at the same time? I explain everything in this short video.

👉https://frapchapter.com/applyhttps://bit.ly/4qIHn2W

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2026: Honor And Fire LLC

If you want to Turn Simple Ideas Into Helicopters... Or Learn how to Turn Your Current Customers Into A Gold Mine... Josh And Rick explain how in this episode...

Episode Summary:

• EXCLAIMER THERE IS EXPLICIT LANGUAGE IN THIS EPISODE!!!

-This emotional episode tells the real story of a Business owner who turned FRAP into Freedom for his family...

-Josh Interviews long time friend and consulting client Rick Wallace, showing how FRAP took his business from $4.8 Million to over $9 Million ...

-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com

-Josh gives a "behind the scenes" and candid example of WarPlans business model and why it works so well...

-Tune in to understand what a "F.I.D. Offer" is and how to exploit it for maximum profit...

Take The "Hidden Revenue Assessment" for FREE Here: CLICK HERE

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2024: Honor And Fire LLC

Episode Summary:

Josh is back and he didn’t come empty-handed.

After months of silence (and not because he’s mad or lazy), he delivers one of the most valuable, mindset-altering episodes he’s ever recorded.

Joined by entrepreneur and Warplan coach DJ Newman, Josh breaks down 10 counterintuitive, profit-creating truths designed to help you reflect on 2025 and attack 2026 with a brain wired for money, speed, and domination.

This episode is a wake-up call for entrepreneurs who are moving too slow, overthinking every decision, sabotaging their own momentum, or buying into myths that keep them broke. You’ll learn why perfection kills progress, why your heroes aren’t who you think they are, why your brain is lying to you, and why your relationship with money determines your income more than your marketing ever will.

If you’ve ever felt stuck, overwhelmed, or like you’re capable of more, this is your episode.

👉 Join Book Club: https://warplan.com/book-club-checkout

👉 Not sure if it’s right for you? Book a quick good-fit call with my team:

https://link.warplan.com/widget/bookings/book-club-team

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Copyright 2024: Honor And Fire LLC

Episode Summary:

What if the biggest breakthroughs in your business didn’t come from adding more…but from deleting lies, deleting fear, and deleting the wrong people?

In this episode, Josh reconnects with his long-time friend and co-builder, Brandon Vaughn. From humble beginnings as a towel boy in his dad’s window cleaning business to running multiple 7- and 8-figure companies, Brandon has learned that real growth comes not from perfection but from taking imperfect action and building systems that scale.

Together, Josh and Brandon pull back the curtain on HireBus, Brandon’s revolutionary AI-powered hiring platform that is flipping recruiting on its head. You’ll learn why most small business owners are stuck in the “DIY Death Trap,” why overthinking is just fear in disguise, and how to finally build a team that wins without you being the bottleneck.

This one is raw, hilarious, and loaded with million-dollar mindset and money truths.

Join My FREE WarPlan Coaching Group By CLICKING HERE

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2024: Honor And Fire LLC

Episode Summary:

What if the only thing standing between you and a million-dollar business was how fast you could take action?

In this episode, Josh sits down with Ryan Johnson, a young family man who went from cleaning windows part-time in a small hometown to building two multi-million-dollar businesses in just a few years. No trust fund. No silver spoon. Just relentless action, bold decisions, and a refusal to overcomplicate the basics.

Ryan shares the exact moves, mindsets, and marketing methods he used to grow a seven-figure home service company (even after uprooting his family with almost no money)… and then a second seven-figure coaching business in record time.

If you’ve ever felt stuck in “cash flow purgatory” or like you’re two feet from gold, this is your wake-up call.

Resources & Links Mentioned

Follow Ryan on Instagram: @ryanthewindowcleaner

WarPlan Coaching: warplan.com

My free Frequency, Referrals, Average Ticket, Price (F.R.A.P.) training — link here

📩 Subscribe to the War Plan newsletter for weekly money-making strategies — warplan.com

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2024: Honor And Fire LLC

Episode Summary:

From humble beginnings scrubbing gas station squeegees, to building a multi-million dollar lighting company and walking away from it, Ryan shares the real story behind entrepreneurship: betrayal, burnout, breakthroughs, and legacy.

This is NOT just a story about landscape lighting. It’s a masterclass on:

Building a business that runs without you

Recovering your marriage while scaling your company

The true cost of undercharging

Making $13K/day installs possible with 3-man crews

Why pricing like the company you want to be is everything

And why faith, not fear, is the ultimate business strategy

Whether you’re in window cleaning, pressure washing, roofing, or lighting, this episode will break your brain (in the best way) and reset your business mindset.

Want to go deeper with Ryan Lee?

Listen to the Lighting for Profits Podcast → lightingforprofits.com

Interested in landscape lighting coaching & resources? DM Ryan on Facebook or check out the Light It Up Expo.

Join My FREE WarPlan Coaching Group By CLICKING HERE

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2024: Honor And Fire LLC

Episode Summary:

What if the only thing standing between you and your 8-figure dream… is the belief that no one can do it better than you?**

In this episode, host Josh Latimer is joined by powerhouse entrepreneur Sam Gembel, founder of Atlas Outdoor. From mowing lawns in Flint, Michigan to leading a 125-person team and managing over $10 million in revenue, Sam shares the unfiltered, no-BS story of how faith, grit, leadership, and obedience turned a side hustle into a thriving company.

This isn’t just a business growth story—this is a testimony to mindset transformation, godly wisdom, and overcoming the orphan spirit of scarcity. We talk legacy, financial stewardship, leadership missteps, and how saying no to a bad loan kept Sam’s future intact.

If you’re a good-hearted business owner battling mental barriers and craving breakthrough…

This episode is your firestarter.

Join My FREE WarPlan Coaching Group By CLICKING HERE

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2024: Honor And Fire LLC

Episode Summary:

Your competition is asleep. Are you?

In this no-holds-barred episode of The War Plan Podcast, we go deep into what it really takes to rise from nothing and build an empire. Host Josh is joined by two powerhouse entrepreneurs—Mike Burke of Sunstoppers and Pat Clark, founder of Bright Brothers and a blue-collar millionaire from the trailer park.

You’re about to hear real war stories—no fluff, just raw, unfiltered truth about scaling service businesses, building wealth, dealing with rejection, earning respect, and reframing the entire game of business.

We don’t just talk about strategy.

We go straight to the soul of success—identity shifts, money mindset, emotional resilience, and why profit is not a dirty word.

👉 Ready to increase your Frequency, Referrals, Average Ticket, and Price?

Join our 4-day live challenge at https://frappchallenge.com—where we help business owners scale smarter, not harder.

Join My FREE WarPlan Coaching Group By CLICKING HERE

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2024: Honor And Fire LLC

Episode Summary:

Success in business isn’t just about making money—it’s about creating leverage and building a life of true freedom. In this episode of The War Plan Podcast, Josh breaks down how he’s built a business that allows him to travel the world with his family while still scaling his income.

From Alaska to Japan, Josh shares the “rite of passage” trips he takes with each of his sons—a powerful family tradition that wouldn’t be possible without leveraged income, flexibility, and smart business moves. He also unpacks the hidden limiters in most businesses (like location dependence, low margins, and seasonality) and how to escape them.

If you’re stuck in a business model that owns you instead of the other way around, this episode will challenge you to think bigger, move faster, and build smarter.

What You’ll Learn in This Episode:

Why leverage is the ultimate secret to business freedom.

The problem with local businesses and how to escape common financial traps.

How Josh built a flexible, high-margin business that funds his family’s adventures.

The four types of leverage you must understand to scale your success.

Why community is your biggest asset—and how to surround yourself with winners.

How small accountability groups change the world (and why you need one).

The true cost of waiting—and why compressing time is the fastest path to wealth.

Links & Resources:

Join the War Plan Training – Learn how to create leveraged income & coaching-based revenue: http://warplan.com/training

Sign Up for Free War Plan Coaching – Get access to exclusive training, community, and live Q&A: http://warplan.com

Want to Be a Guest on the Podcast? Apply here: http://warplan.com

Final Challenge:

Josh is hosting a live training from Japan this week! If you’ve ever thought about monetizing your expertise, escaping the cycle of trading time for dollars, or building a business that serves your life (instead of running it), you need to be there. Sign up at http://warplan.com/training and take the next step toward real freedom.

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2024: Honor And Fire LLC

If you want to stop overthinking, eliminate procrastination, and finally take massive action in your business… Josh explains how in this episode.



Episode Summary:

This episode is next-level, because Josh knows you’re ready for it…

Josh breaks down FOPO—Fear, Overwhelm, Procrastination, and Overthinking—and why it’s the biggest killer of business growth.

Hear a hilarious analogy about why a hair growth product should sell the "dream"—not just the bottle.

Want to unlock a MASSIVE vault of FREE value? Visit https://www.warplan.com.

Josh pulls back the curtain on WarPlan’s business model and why it works so well.

Learn what a "F.I.D. Offer" is and how you can exploit it for massive profit.

If FOPO has been holding you back, this episode will be the breakthrough you’ve been waiting for. Hit play now! 🎧🔥

Join My FREE WarPlan Coaching Group By CLICKING HERE

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2024: Honor And Fire LLC

Your business is a mental war. Your success is a mental war. Making money? It’s a game—and you either learn the rules or get left behind.

In this powerhouse episode of The War Plan Podcast, Josh Latimer sits down with Robert Eisenstadt (Bad Beats Podcast) for a deep-dive conversation about entrepreneurship, marriage, family systems, and making REAL money. If you’ve ever struggled with balancing success in business and life, this one’s for you.

Inside This Episode:

The Money Game – Why income comes from assets, not effort—and how to start building real wealth.

From Trailer Park to Millions – Josh’s journey from broke and bankrupt to building and selling multiple businesses.

The Family Systems Advantage – How to create a thriving home life while scaling your business.

The Truth About Work-Life Balance – Why “balance” is a myth and how to use intentional imbalance to win in business and at home.

Mindset Shifts for High-Level Entrepreneurs – The simple mental frameworks that separate those who succeed from those who struggle.

Decentralized Coaching & The Future of Business – Why coaching is shifting from gurus to real experts helping others at a micro level.

Want to weaponize your brain and turn it into a money-making machine?

Join War Plan Coaching for free access to high-level business strategy, exclusive training, and a private community of like-minded entrepreneurs.

Join My FREE WarPlan Coaching Group By CLICKING HERE

Subscribe To My YouTube Channel By CLICKING HERE

Copyright 2024: Honor And Fire LLC