Podcast
Waste No Day: A Home Services Motivational Podcast
A podcast devoted to challenging, encouraging, advising, and highlighting the men and women of the home services industry. Whether you are a plumber, electrician, or HVAC technician, you all share the common tension of being both the hero and the villain in the eyes of the customer. Hosts Brian and Nate discuss and interview guests to show how to not only be the hero, but to be rewarded with more than a cape. [CLAIM:9U0WG0ZR]
- Entrepreneurship chart
- #145
- Episodes
- 325
- Releases
- Weekly
- Typical length
- 1 hr 6 min
- On air since
- 2020
- Latest episode
- 1 day ago
Episodes
325 episodes, newest first
-
1 hr 6 min
Chris Ronzio - Turn Your Best Tech’s Process Into Everyone’s Playbook
Episode 363
Show notes
Chris Ronzio joins the show to share how standard operating procedures and uniform processes can scale your home service business. Whether you are running plumbing, HVAC, electrical, or contracting crews, relying on raw talent instead of infrastructure is a recipe for burnout. Drawing on W. Edwards Deming’s timeless management insight that a bad system will beat a good person every time, the discussion breaks down why performance problems usually stem from broken environments rather than lazy workers. You will discover practical ways to eliminate everyday guesswork, build a predictable and repeatable customer experience that drives your company's reputation, turn your best technician's methods into a company-wide playbook, use interactive role-play tools to handle homeowner price objections, and plug new hires into proven sales systems like GoPro instead of hoping they figure it out. Stop treating your daily operations like a guessing game and learn how building the right framework lets you stop hunting for impossible-to-find rock stars.
Practice what you hear on the show
Join Blue Collar Closer for sales training, role-play coaching, and practical scripts for home service professionals.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
54 min
Why “Good, Better, Best” Isn’t Enough to Sell Home Service Options
Episode 362
Show notes
Stop relying on lazy, generic labels like "good, better, best" or "premium and economy" when presenting options at a homeowner's kitchen table. Too often, home service professionals for plumbing, HVAC, electrical, and contracting businesses use empty adjectives that force clients to guess why one option costs more than another. Instead of telling customers how to feel about a system using words like professional, advanced, or highest quality, technicians must learn how to describe the actual value so homeowners truly understand the investment. This episode breaks down why corny, gimmicky adjectives fail to sell home service options and explores the psychological impact of precise language on product perception, referencing insights from recent consumer psychology research. Learn how to transition from vague package tiers to specific descriptions that highlight what different options actually do for a client's home and family. Discover how to eliminate filler words from your presentation, stop sounding identical to your competitors, and translate high-level communication strategies into practical kitchen table sales techniques. Listen to discover how dropping the adjectives and focusing on clear, descriptive communication will help your team close more high-ticket jobs and build genuine trust with customers.
Practice what you hear on the show
Join Blue Collar Closer for sales training, role-play coaching, and practical scripts for home service professionals.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
55 min
Home Service Sales: Stop Selling the Fix Before You Know What the Homeowner Needs
Episode 327
Show notes
Home service sales often stall because technicians rush past discovery and pitch a technical fix before understanding what the homeowner actually needs. This episode explores the first "O" in the GoPro selling system—Objective and Opportunity—focusing on why client perspective and value dictate buying decisions in HVAC, plumbing, electrical, and contracting businesses. Instead of overwhelming customers with science-project explanations about static pressure or duct sizing, service professionals learn how to uncover the human problem behind the service call, such as a child who cannot sleep in a hot bedroom. The conversation breaks down practical frameworks including using two to five targeted discovery questions, connecting technical facts directly to what matters most to the homeowner, asking for customer input, working collaboratively, and demonstrating how a solution specifically helps their family. Drawing on insights from organizational research on influence tactics, the discussion reveals why giving solid reasons and avoiding self-serving pitches prevents negative outcomes in the living room. Listen to learn how slowing down the warm-up and discovery phase, aligning your presentation with customer value, and tailoring your conversation to real-life pain points will help you close more jobs and better serve your clients.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
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1 hr 23 min
Aaron Hagan - From a Small Electrical Shop to an $80 Million Run Rate
Episode 326
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya, the man selling $3M+ a year out of one plumbing truck. Live role play. Real objections. Direct coaching. You’ll leave with a sales process you can run Monday morning.
Ticket Options Available
General Admission, VIP, and team ticket options are available. See current availability and event details below.
Capped at 100 seats. When they’re gone, they’re gone. And our hotel room block has sold out at every Boot Camp, forcing late bookers to stay somewhere else. Book your ticket and room early.
Aaron Hagan, owner of a rapidly scaling Mr. Sparky electric franchise, joins the show to break down how his team turned aggressive scaling goals into reality, surging from a small shop to an incredible $80 million run rate. Reflecting on four years of massive evolution since his last appearance, Aaron details the mindset required to navigate near-business-ending mistakes, embrace high-stakes stretch goals, and traverse unprecedented revenue territories in a solely electrical contracting business. Throughout the conversation, electrical contractors, plumbers, HVAC techs, and home service business owners will discover how to push past fear when setting multi-million dollar targets, learn why making critical errors is an inevitable part of exponential growth, explore the resilient mental frameworks needed to bounce back harder after major setbacks, and understand the operational grit required to scale a franchise across multiple states and regions. Listen to this episode to discover how shifting your mindset around risk and massive growth targets can completely transform your home service business.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
1 hr 2 min
Three Types of Home Service Leaders: Enforcer, Protector and Mentor
Episode 325
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya, the man selling $3M+ a year out of one plumbing truck. Live role play. Real objections. Direct coaching. You’ll leave with a sales process you can run Monday morning.
Ticket Options Available
General Admission, VIP, and team ticket options are available. See current availability and event details below.
Capped at 100 seats. When they’re gone, they’re gone. And our hotel room block has sold out at every Boot Camp, forcing late bookers to stay somewhere else. Book your ticket and room early.
Figuring out your leadership style as a home service owner or manager is essential whether you are running a plumbing, HVAC, electrical, or roofing crew. In this solo episode, hosts Nate Minnick and Brian Burton break down the three types of home service leaders—the Enforcer, the Protector, and the Mentor—and explore how to adapt your approach to the people you lead. The conversation unpacks several practical insights, examining how to communicate a team member's worth and potential so clearly that they are inspired to see it in themselves, drawing on wisdom from Dr. Stephen Covey’s framework. You will hear real-world discussions on moving past the fear of losing people that causes bosses to hide the truth, dealing with the friction of ego, excuses, and infantile pride when trying to coach younger techs, and recognizing the diamonds hidden inside rough lumps of coal. The hosts also touch on previewing upcoming deep-dives into the 7 Habits with certified instructors, exploring clandestine versus rooftop leadership styles, and overcoming imposter syndrome in team members who are struggling with self-doubt. Listen to discover how shifting away from fear-based management can help you build a culture where technicians and contractors are truly motivated to run through a wall for your company.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
1 hr 4 min
How to Recommend Without Making Customers Feel Sold To
Episode 324
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya, the man selling $3M+ a year out of one plumbing truck. Live role play. Real objections. Direct coaching. You’ll leave with a sales process you can run Monday morning.
Ticket Options Available
General Admission, VIP, and team ticket options are available. See current availability and event details below.
Capped at 100 seats. When they’re gone, they’re gone. And our hotel room block has sold out at every Boot Camp, forcing late bookers to stay somewhere else. Book your ticket and room early.
Why do homeowners constantly reject your solutions, choose cheaper competitors, or make decisions based solely on price? For plumbers, HVAC techs, electricians, and contractors, losing kitchen-table conversations to a "cousin who does this" or a lowball quote is frustratingly common. This episode dives straight into why customers are rejecting your offers and how to recommend services without making clients feel pressured or sold to. You will learn how to step back and look at the home’s system in its entirety, uncover what actually matters to the homeowner during a service call, and help the client become a true owner of their home's health. Discover how to handle pushback at the kitchen table without getting defensive or letting your ego take over, avoid reducing your value to a simple price-only decision, and stop losing jobs when customers say they are going with someone else. Listen to this episode to sharpen your communication skills, protect your margins, and turn difficult customer conversations into closed deals.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
1 hr 5 min
Home Service Sales: Make Your Value Impossible to Compare
Episode 323
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya, the man selling $3M+ a year out of one plumbing truck. Live role play. Real objections. Direct coaching. You’ll leave with a sales process you can run Monday morning.
Ticket Options Available
General Admission, VIP, and team ticket options are available. See current availability and event details below.
Capped at 100 seats. When they’re gone, they’re gone. And our hotel room block has sold out at every Boot Camp, forcing late bookers to stay somewhere else. Book your ticket and room early.
Dealing with price shoppers in the home services industry often feels like an uphill battle, but contractors, plumbers, HVAC techs, and electricians might actually be creating the very behavior they dread. Instead of automatically blaming lost bids on low-ball competitors or assuming homeowners are just tire kickers, service professionals need to examine how their own attitude, demeanor, body language, and option presentation shape the customer's mindset. Drawing on the classic principle of selling how the client wants to be sold to rather than using the golden rule, this episode explores why homeowners really buy—focusing heavily on Seth Godin's philosophy that people purchase relationships, stories, and magic rather than raw goods and services. Listeners will learn how to spot the subtle cues that cause a client to entrench as a price shopper, how to stop making excuses after losing a dispatch, and why checking your ego at the door is the ultimate tool for improving conversion rates. Listen to this episode to discover how to shift your approach in the field, dismantle price objections before they start, and make your value completely incomparable.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
1 hr 4 min
Home Service Sales: Stop Confusing Homeowners Into Saying No
Episode 322
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya, the man selling $3M+ a year out of one plumbing truck. Live role play. Real objections. Direct coaching. You’ll leave with a sales process you can run Monday morning.
Ticket Options Available
General Admission, VIP, and team ticket options are available. See current availability and event details below.
Capped at 100 seats. When they’re gone, they’re gone. And our hotel room block has sold out at every Boot Camp, forcing late bookers to stay somewhere else. Book your ticket and room early.
Too many home service sales pitches fall flat not because the offer lacks value, but because technicians confuse homeowners with technical jargon, long words, and complex presentations. When customers don't understand what is happening in their own home, they default to polite avoidance and tell you they need to think it over. Mastering home service sales requires burning as few mental calories as possible through a structured, repeatable sales process that feels entirely fluid to the client. This episode explores proven strategies to help plumbing, HVAC, and electrical professionals present options that homeowners actually say yes to. You will learn why utilizing a consistent presentation process preserves your energy for high-impact enthusiasm, how to drop the ego excuses that trap techs in the same income bracket for years, and why leveraging relatable analogies bridges the gap between technical problems and customer understanding. Discover how simplifying your communication style stops accidental confusion, mirrors timeless storytelling frameworks used to connect with any audience, and aligns your presentation so you and the client review options together at the exact same moment. Listen to this episode to transform your customer interactions, stop driving away potential business with overcomplication, and start closing more options in the field today.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
1 hr 32 min
Home Service Finances: Why Working Hard Isn’t Making You Wealthy
Episode 321
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
Financial advisor JW Rayhons joins the show to break down why working hard in your plumbing, HVAC, electrical, or home service business isn't automatically translating into personal wealth. Trade professionals pour endless hours into their craft, yet personal finances often bleed out through unnoticed spending leaks and poor capital allocation habits. This conversation explores the psychology of financial discipline, contrasting how we obsess over volatile short-term stock market fluctuations while completely ignoring micro-expenses like recurring DoorDash bills. J.W. shares practical strategies on automating investment accounts, parking capital in the S&P 500, and developing a "set-it-and-forget-it" mindset that allows compound growth to quietly build long-term security in the background. Learn how to stop letting small leaks sink your financial ship and transition from merely working for money to making your money work hard for you. Listen to this episode if you are tired of trading all your time for revenue and want actionable guidance on building actual, lasting wealth from someone who genuinely cares about the financial future of home service operators.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
1 hr 9 min
Home Service Sales: How to Present Options Homeowners Say Yes To
Episode 320
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
Home service sales often fail when technicians rush past the human element, skipping the critical work required to earn customer trust. For plumbing, HVAC, and electrical professionals, presenting options homeowners actually say yes to means avoiding the path of least resistance. Instead of checking your phone, rushing your introduction, and immediately disappearing to inspect equipment before returning with a massive, overwhelming menu, you must intentionally slow down and focus on building genuine connection. This episode explores the psychology of client hesitation, examining why homeowners don't trust you yet and how human nature dictates our tendency to take shortcuts. You will learn actionable frameworks for embracing the path of most resistance in the field, moving away from self-serving demands, and applying deliberate repetition to relationship-building. By shifting your approach from a transactional equipment pitch to a trust-first methodology, you can transform how recommendations are received. Listen to discover how intentional effort and accountability during a service call will help you close more jobs and build lasting customer loyalty.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
1 hr 5 min
The Harvest Principle for Home Service Pros
Episode 319
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
The laws of the harvest and the principle of sowing and reaping dictate that small habits compound over time into massive outcomes, whether in your career, finances, marriage, or personal health. In this solo episode, Nate breaks down powerful concepts for home service professionals to evaluate what they are currently planting and why they might be stuck. Listeners will explore James Allen’s insight on personal growth versus changing circumstances, examine how laziness acts as a powerful motivator in the wrong direction, discuss the danger of holding onto bad habits and toxic team members, analyze the compounding nature of negative patterns, and learn how to break free from self-imposed limitations that prevent a bountiful harvest. Designed specifically for plumbers, HVAC technicians, electricians, roofers, and contractors, this conversation cuts through surface-level excuses to address the root causes of stagnation. Service techs and business owners should listen to identify the destructive patterns holding them back and learn how to shift their daily discipline toward lasting, long-term success.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
1 hr 19 min
A Lost Call Is Feedback, Not Failure
Episode 318
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
Every missed service call and dropped booking carries valuable data for home service contractors, transforming everyday frustration into a strategic advantage for your business. Instead of viewing a lost lead as a flat-out failure, home service professionals can reframe these moments using the same relentless persistence learned from classic video games like Super Mario Brothers. This episode dives deep into how plumbing, HVAC, electrical, and roofing companies can harness these exact experiences to sharpen their daily operations. Discover how slowing down, letting the silence breathe during customer interactions, and asking the right probing questions can completely rewire your approach to sales and dispatching. Learn why mastering the fundamentals requires embracing early missteps, tightening your timing, and analyzing your process with honesty and humility rather than backing down at the first obstacle. You will explore how to build a refusal-to-lose mindset into your team culture, turning repetitive hurdles into streamlined workflows that keep your trucks rolling and your revenue growing. Listen to this episode to discover how shifting your perspective on everyday losses will give your contracting business the edge it needs to scale sustainably.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
1 hr 2 min
Is Your Feed Costing You Sales?
Episode 317
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
What you consume on your phone before walking into a client's home directly impacts your bottom line. This episode dives into how digital input shapes a technician or contractor's outlook, output, and ultimate success in the field. When you carry stress, anxiety, or negativity from your social media feed right up to a homeowner's front door, they feel that tension—even if you think you are hiding it. Designed specifically for professionals in plumbing, HVAC, electrical, and roofing, this conversation explores practical ways to protect your mindset and elevate your customer interactions. You will discover how Zig Ziglar’s classic philosophy on input and output applies to modern home service dispatching, why what you watch online sabotages your ability to emotionally connect across a kitchen table, how to audit your daily digital consumption habits, the hidden connection between mental clutter and closed sales, and why scheduling intentional offline time with family keeps your priorities straight. Listen to discover how cleaning up your media feed can instantly improve your mood, protect your relationships, and help you close more jobs without the residual burnout.
Presented by Trainual
https://trainual.com/wastenoday
Build a better-trained home service team with Trainual.
-
1 hr 26 min
The C.L.O.S.E. Before the Close
Episode 316
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
In this episode, we talked about objections, mindset, value, closing...
Stop leaving money on the table.
Every call is a chance to close. Every day is a chance to win. If you’re a plumber, HVAC tech, electrician, or roofer who wants to close bigger tickets, handle objections without flinching, and build a career in the trades — this is your community.
Blue Collar Closer is where 346+ home service professionals get live sales coaching, proven scripts, and real-time Q&A with Brian Burton. Not theory. Not fluff. The exact words that close jobs.
https://bluecollarcloser.comFull show notes + transcript:
Every episode has searchable show notes and a full transcript at https://wastenoday.comWaste No Day is hosted by Brian Burton and Nate Minnich — two guys who are in the trenches of home services every single day. Brian is the General Manager of Benjamin Franklin Plumbing of Scottsdale, one of the top-rated plumbing companies in the Phoenix Valley, serving Scottsdale, Tempe, Mesa, Chandler, Gilbert, and the East Valley. Find them at https://benfranklinplumbingaz.com
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1 hr 33 min
The 8th Deadly Objection
Episode 315
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
In this episode, we talked about objections, pricing, roleplay...
Stop leaving money on the table.
Every call is a chance to close. Every day is a chance to win. If you’re a plumber, HVAC tech, electrician, or roofer who wants to close bigger tickets, handle objections without flinching, and build a career in the trades — this is your community.
Blue Collar Closer is where 346+ home service professionals get live sales coaching, proven scripts, and real-time Q&A with Brian Burton. Not theory. Not fluff. The exact words that close jobs.
http://bluecollarcloser.comFull show notes + transcript:
Every episode has searchable show notes and a full transcript at http://wastenoday.comWaste No Day is hosted by Brian Burton and Nate Minnich — two guys who are in the trenches of home services every single day. Brian is the General Manager of Benjamin Franklin Plumbing of Scottsdale, one of the top-rated plumbing companies in the Phoenix Valley, serving Scottsdale, Tempe, Mesa, Chandler, Gilbert, and the East Valley. Find them at http://benfranklinplumbingaz.com
-
51 min
The 7 Deadly Objections
Episode 314
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
In this republished and condensed episode, we revisit the seven deadly objections every service technician needs to know. Through practical role-plays, we break down how to uncover what customers really mean, communicate value without being pushy, and confidently move the conversation forward.
Stop leaving money on the table.
Every call is a chance to close. Every day is a chance to win. If you’re a plumber, HVAC tech, electrician, or roofer who wants to close bigger tickets, handle objections without flinching, and build a career in the trades — this is your community.
Blue Collar Closer is where 346+ home service professionals get live sales coaching, proven scripts, and real-time Q&A with Brian Burton. Not theory. Not fluff. The exact words that close jobs.
http://bluecollarcloser.comFull show notes + transcript:
Every episode has searchable show notes and a full transcript at http://wastenoday.comWaste No Day is hosted by Brian Burton and Nate Minnich — two guys who are in the trenches of home services every single day. Brian is the General Manager of Benjamin Franklin Plumbing of Scottsdale, one of the top-rated plumbing companies in the Phoenix Valley, serving Scottsdale, Tempe, Mesa, Chandler, Gilbert, and the East Valley. Find them at http://benfranklinplumbingaz.com
-
1 hr 26 min
Jeff Cronin - You Lost the Sale Before You Knocked on the Door
Episode 313
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
Jeff Cronin, known as "The $8 Million Plumber" for achieving $8.4 million in plumbing sales in a single year, shares his unparalleled insights into sales for home service professionals. This episode delves into the mindset that separates top performers from those who struggle, highlighting how fear of failure often causes failure. Cronin emphasizes the importance of relentless dedication and training, including writing scripts and practicing in off-time, which most people are unwilling to do. He discusses how to approach sales with 100% focus and dedication, and the critical role of enthusiasm, echoing Zig Ziglar's sentiment that a lack of enthusiasm costs far more sales than over-enthusiasm. The conversation also covers the power of financing as a sales tool, and how to handle objections without resorting to discounts. This episode is essential for plumbing, HVAC, electrical, and other home service technicians and owners looking to shatter their sales ceilings and achieve extraordinary results without compromising integrity. Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today at https://www.skool.com/bluecollarcloser/about
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1 hr 21 min
Lorne Sederoff - The Reviews That Make Google Choose You
Episode 312
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community, join today https://www.skool.com/bluecollarcloser/about
Lorne Sederoff is the Vice President of Search Kings and has spent more than 20 years helping multi-location businesses generate leads through digital marketing. He works with manufacturers, private equity-backed companies, and franchise networks to build scalable marketing campaigns across the home services, legal, and medical industries.
In this episode, we talked about local services ads, Google reviews, customer experience, AI, lead generation...
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1 hr 11 min
The Poor Habits Keeping You Stuck
Episode 311
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
Uncover "The Poor Habits Keeping You Stuck" with hosts Nate Minnick and Brian Burton as they dissect Alex Hormozi's impactful insights. This episode dives deep into common pitfalls that hinder success, exploring how "poor people start many projects, they finish none" and the dangers of "thinking understanding the basics and doing the basics are the same thing." Learn why "being easily distracted" and "prioritizing looking smart over acting smart" can derail your progress. The hosts also discuss the critical error of "blaming anything besides themselves for their own problems" and the importance of avoiding the trap of "believing their own BS." This episode is a must-listen for plumbing, HVAC, electrical, and roofing professionals looking to identify and eliminate self-sabotaging behaviors and cultivate a mindset of continuous improvement and financial growth in their businesses. Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today at https://www.skool.com/bluecollarcloser/about
-
59 min
Trapper Searles — Winning Mindset for Technicians
Episode 304
Show notes
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR
GET DALLAS TICKETS:
https://wastenoday.pro/DallasBCThis isn’t a seminar. It’s a Boot Camp.
Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning.
Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community, join today https://www.skool.com/bluecollarcloser/about
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